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Brigham Blackham is a speaker, storyteller, success strategist, and the host of the Levelin’ Up podcast. In this episode, he shares how to use storytelling to get more clients!
What You’ll Hear In This Episode:
- The importance of storytelling in business, particularly for coaches, and the significance of alignment in your personal and professional life.
- Brigham’s framework for storytelling, including identifying significant moments, translating those moments to the audience, setting an objective, reliving the story, and providing a clear call to action.
- How his fear of losing his wife due to a cancer scare led him to prioritize his personal life and his career.
- His experience of connecting with Sharon Lecter, highlighting the importance of heart-to-heart conversations and the potential for meaningful shifts in people's lives.
- How storytelling is essential for making information memorable and impactful, rather than just organizing it.
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Karl Bryan is the founder of Focused.com, a turnkey business coaching program that features Profit Acceleration Software ™, exclusive training, and support to help business coaches get (and keep) clients!
What You’ll Hear In This Episode:
- An example of a “Jedi Mind Trick” that Karl has used with coaches.
- Why more profit solves all issues for business owners.
- The 3 different types of coaches (and which one you want to be!)
- Why Karl says “You don’t need more focus, you need less distractions”
- What keeps Karl going after a 20-year-long business coaching career.
- Why it’s not an exaggeration to say that coaches save lives …
- The differences that Karl sees with business coaches since he was last a guest on the podcast in April 2020!
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Saknas det avsnitt?
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For over two decades, Jeffrey T. Sooey has served coaches and leaders – beginning at 26 as a “results coach” for Tony Robbins, to today as the President of JTS Advisors. In this interview we cover lots of ground about the coaching world including what it takes to build a successful business, the various models, and Jeffrey’s opinion on coaching certifications!
What You’ll Hear In This Episode:
-Jeffrey shares his journey - his early interest in personal growth, his work with Tony Robbins, and his transition into coaching.
- Jeffrey's extensive experience in the coaching world, his transition from informal coaching to formal coaching, and the role of certification in coaching.
- The differences between a coaching practice and a coaching business, the various coaching models and delivery models, and the economic challenges of one-on-one coaching.
- Three coaching models: accountability, strategy, and assessment.
- The role of certification in coaching, the importance of continuous growth and development for coaches, and how certification isn’t enough!
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Hailey Rowe is a business coach for health coaches, life coaches, and serviced-based entrepreneurs. She’s the host of the Health Coach Nation podcast (top 1.5% of shows in the world), and in this episode she shares how to break free from social media addiction, and much more!
What You’ll Hear In This Episode:
-Hailey’s journey into entrepreneurship, starting with selling fitness DVDs and later working in business development and marketing for wellness startups.
-The importance of connecting with potential clients and partners, rather than just posting content.
-Why you should track results rather than spend a fixed number of hours on social media.
-The need for human connection with your community.
-The most effective strategies for getting booked on more podcasts!
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Kyle Kostechka is the Senior Business Development Manager For ClickBank, which connects product creators and affiliates. In this interview we talk about the steps to take to develop profitable affiliate relationships, and changes currently happening with offers in the coaching space!
What You’ll Hear In This Episode:
How the ClickBank platform works, and tips on getting your product approved for it.
Strategies for pricing your offers correctly.
- The typical commission rates for offers on ClickBank.
- How to find and vet potential joint venture partners.
- The hot types of offers that are selling in 2025!
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Craig Duswalt is unlike any guest who has ever been on Natural Born Coaches before! In this interview, he shares stories from his days on the road with Guns N’ Roses and shows how you can become a rockstar in your business!
What You’ll Hear In This Episode:
- How Craig found himself thrown into the rock and roll life (including being Axl Rose’s personal assistant)!
- The secret skill that helped Craig get discovered.
- What Craig learned about discipline from watching Guns N’ Roses when they were off-stage.
- Why one famous rock band included an “M & M’s clause” in their concert contracts.
- How Craig transitioned to become a sought-after marketing expert, and the important change he had to make with his brand in order to do it!
- Craig’s approach to productivity and how he approaches his daily to-do list.
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Neil Stafford works with membership site owners to help them scale consistently and profitably, and in this episode, he discusses the three components of a successful membership: attracting ideal prospects, converting them into members, and retaining them!
What You’ll Hear In This Episode:
- The pros and cons of different membership site models.
- The importance of bringing in ideal prospects through top-tier traffic, filling your funnel, and creating a perfect prospect pipeline!
- Why you should make your prospects comfortable with your style and process before joining.
- Having outstanding offers tailored to different segments of your audience, addressing their specific needs and problems!
- Neil’s wait list model that’s effective for businesses with a large following and for joint venture partnerships …
- The two types of churn and how to recover those who have left your membership!
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Matthew Emmorey from Leadr is on the podcast to give his advice for how to get booked on the TEDx stage, the importance of reaching a broader audience, and how to leverage your presentation for further opportunities!
What You’ll Hear In This Episode:
-How TEDx differs from TED talks.
-The selection process for each TEDx talk, and how to increase your chances of getting booked.
-The importance of sharing your message with a broader audience, beyond just the local audience.
-Matt’s favourite TED Talks, and the lessons that aspiring TEDx speakers can take from them.
--A sneek peak at the live TEDx webinar that Matt is doing on April 22nd!
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Jonny Cooper shares his experiences growing Consultants in Business (CIB), which aims to improve employee well-being, retention, and productivity in corporate organizations. We cover a lot of ground in this interview, check it out!
What You'll Hear In This Episode:
- Jonny explains the difference between coaching and consulting.
- The importance of mindset support for coaches transitioning into the corporate world, and the need to focus on human-to-human connections rather than business-to-business.]
The challenge of demonstrating ROI for corporate wellbeing consultants, and the surprising statistic that every consultant needs to know (and share with all of their prospects)!
- Lessons that Jonny learned from launching CIB and growing it quickly …
- The problem with working on Fridays (and why you shouldn’t buy a car built on that day!)
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Eloise Steen is a Google ads expert, and in this episode, she shares Google Ads strategies including the setup, budget, and recommended duration for campaigns!
What You’ll Hear In This Episode:
- Eloise’s experience with Google Ads.
- The unique targeting capabilities of Google Ads.
- Her recommended pricing for ads.
- The minimum amount that Eloise recommends for Google Ads.
- The potential impact of AI on Google's search engine dominance and the role of Google Ads in marketing strategies
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Kyle Rodgers is the founder of “Scale Sales Teams” and a Two Comma Club winner who helps coaches, experts, speakers, course creators, consultants, and agencies scale to 7-figures by leveraging 100% commission-only setters and closers without spending money on ads.
What You’ll Hear In This Episode:
-Kyle’s beginning with door-to-door sales, and how he transferred the lessons learned from that to selling online.
-Why leads are the oxygen for any business, and the unique way Kyle gets them.
-A unique cross-promotion strategy to bring in more leads.
-Kyle’s criteria for hiring setters.
-How he turned a single interview into $75,000 in sales!
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Sarah Short is the founder of The Coaching Revolution, and in this episode, she discusses the importance of niching for coaches, including its role in preventing burnout and increasing the chances of success in coaching businesses.
What You’ll Hear In This Episode:
- How to find and leverage your niche.
- Understanding your target audience’s language.
- Focusing on the right clients and using personal experiences to identify potential niches.
- Why quality of clients is more important than quantity of clients.
- A sneak peek at Sarah’s upcoming 4-day "Nail Your Niche" challenge.
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Linda Lopeke has been called a data nerd, a marketing geek, a shameless disruptor, and a visionary leader. The founder of SMARTSTART, she’s committed to helping others control their destiny, create independence, and build an unlimited future for themselves through entrepreneurship.
What You’ll Hear In This Episode:
-What led Linda to start SMARTSTART back in 2000.
- The challenges faced by coaches in the digital age, especially the skepticism surrounding coaching practices.
-Her experience of being copied by other coaches and the importance of having unique insights and not just copying established methods.
-Why she never feels the need for a vacation from her work.
-Linda’s tips for consistent content creation, since she’s one of the most active members of The Coaching Jungle Community!
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Engel Jones is the host of #12minconvos, which has thousands of episodes released to date! In this interview, he gives his best advice for podcasters and shares how he’s been able to be so consistent and disciplined in his journey.
What You’ll Hear In This Episode:
- How Engel came up with the idea for #12minconvos, and how he got past some initial challenges.
- The benefits of starting with a structure, and then evolving as time goes on.
- Why hosts need to set firm boundaries and value their time.
- What you should do with guests who aren’t cooperative or engaging.
- Engel’s strategy of building an archive of episodes to attract listeners.
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Ben Settle returns to the Natural Born Coaches podcast for the 4th time, to talk about profiting from trolls in the online space, surviving cancel culture, and more!
What You’ll Hear In This Episode:
- The importance of subject lines in email marketing and how one of Ben’s got him on the radar of a prominent copywriter who opened doors for him.
- Ben’s approach to writing emails, and whether you should write your email or subject line first.
- How to profit from trolls in the online world, and an example of how Ben used a troll’s attacks to run a campaign that brought in $30,000 in new sales!
- A discussion about Cancel Culture, and the current shift that’s happening in society where people are finally standing up and speaking out against it.
- The value of learning from people you don’t agree with!
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Steve Werner from Hour of Champions shares the changes he made to save his life and gives concrete advice for how you can make big changes in yours as well!
What You’ll Hear In This Episode:
- Steve’s background as a stock trader in Chicago, and various curveballs he’s experienced in his past.
- A shocking conversation he had with a doctor that forced him to do a complete 180 with his life.
- How he helped one of his clients achieve a massive transformation, including going from 256 to 192 pounds!
- How Steve structures his mornings to set up the best day possible.
- Why coaches shouldn’t only tell their clients what they want to hear.
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Henry Mittelman is a certified professional business coach, a member of the Forbes Coaches Council, the author of “Get Your Business UnSTUCK for Good!”, a keynote speaker, and a 1% most viewed profile on LinkedIn. In this episode, we talk about something that coaches need to have … accountability!
What You’ll Hear In This Episode:
-Henry’s background building and selling several huge businesses in various fields.
-The importance of accountability, strategic planning, and marketing in business.
-The effectiveness of Henry’s "OnTRACK Friday" program, which increases accountability and chances of achieving business goals.
-The details for how Henry runs his accountability program, so it gets the best results for participants without taking up too much time for him or his people.
- Why you should prioritize tasks and focusing on one task at a time rather than trying to work on multiple tasks simultaneously.
- A sneak peek at Henry’s upcoming executive roundtable, where he’ll dive into the subject of accountability and how you can use it to break through the growth ceiling!
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There’s a reason why Jay Fairbrother is known as “The Mastermind Guy”, having been involved in, run, and taught others about masterminds for decades. In this episode, he shares what it takes to create a profitable mastermind that gets results for your members!
What You’ll Hear In This Episode:
- How belonging to a mastermind saved Jay while he was going through a dark period in his life.
- The difference between a true mastermind and a hybrid model.
- Creating a clear structure, agenda, and culture for your mastermind.
- Advice for choosing the right members, and red flags to watch out for.
- Why confidentiality is essential for a mastermind group, and a cautionary tale about a past mastermind of Jay’s that disbanded due to a breach of confidentiality at a holiday party!
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Troy Broussard is from Low Stress Options, which provides trading education and resources to business owners. He’s a former Navy nuclear engineer, best-selling author, and world-famous marketing automation specialist with decades of experience running a number of multi-million dollar software and app development, SEO, and business/marketing coaching businesses!
What You’ll Hear In This Episode:
-Troy’s personal experience of growing up in a lower middle-class family and learning from his wealthy host father about the importance of saving and investing.
-What options trading really is.
-How Troy’s students have a 98% win rate, and how his program has been the fastest-growing, most successful program he’s launched in decades.
-How much money you need to start options trading (it’s not as much as you may think!)
-The importance of compliance with regulatory agencies like the FTC and SEC.
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Cloris Kylie helps her clients build authority, grow their email lists, and boost their revenue by collaborating with influencers. In her 3rd appearance on the Natural Born Coaches podcast, she shares the missing piece to attracting your ideal client!
What You’ll Hear In This Episode:
- The importance of collaboration, differentiation, and understanding the ideal client's needs in business.
- Why a smaller, curated list of influencers is more effective than a large one.
- The first step to take if you don’t know what your messaging should be.
- How to call out your ideal clients (and what you can do for them)
- How to craft the perfect answer to the question; “What do you do?”
- Cloris’ opinion about the “Dream 100” list!
- How to warm up relationships with you ideal clients.
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