Avsnitt
-
Qualtrics is filing for IPO. Their goal is to raise $200 million. In particular, they are emphasizing the value of their Experience Management platform which it says enables clients to gather a new class of richer data, called Experience Data or X-Data. They also claim that X-data is a market opportunity worth $44 billion this year.
The Insights Association and A to Z Communication Coalition are urging the FCC to rewrite the TCPA legislation. The issue is around the phrase that autodialers are defined as “using a random or sequential number generator”, which depending on its interpretation would greatly affect how telephone surveys could be conducted legally.
FCB Health Network launches Solve(d), a new unit which offers marketing analytics, predictive modeling, media planning and more. Ken Beatty will serve as Managing Director.
The Dentsu Aegis Network is set to acquire Namics AG, a full-service digital agency. Namics will become part of Merkle, their data-driven marketing arm. The goal of the acquisition is to increase its presence and enhance it’s CX technology.
Sam Lowe takes on the role of CTO for Streetbees.
Saint Betteridge joins Unruly, a social video advertising platform, as UK commercial director.
Alexandra Lauber (that’s me) is stepping down from her role as the host of MRx News. This show will be put on pause for the moment, but stay up to date with Happy Market Research through the flagship podcast and through all our social channels: AT HAPPY MRXP everywhere.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner. And Palantir Technologies may be following in SurveyMonkey’s IPO footsteps.
GfK and Commercial Radio Australia are partnering to release a pilot program to measure radio audience through a combination of diary and electronic measurement. The goal is to get a holistic picture of radio listenership.
Palantir Technologies Inc. may be filing for IPO next year with a valuation up to $41 billion. Palantir Technologies is a big data firm that analyzes massive amounts of data for intelligence agencies and governments including being credited with helping locate Osama bin Laden in 2011.
Cardlytics is to open its first office in India to hire a team of 80 people to push into research and development. Cardlytics partners with financial institutions to run their banking rewards programs.
MMR is launching a new platform for MMR Express tools, which leverages automation to save money and time. The platform has been designed to offer more customization.
Hey.ai launches their platform for public use. It uses artificial intelligence to deliver insights about users’ own social media use.
Nielsen acquires GfK’s Pet Specialty POS business to provide measurement services of pet specialty data in the US.
Dodge Data and Analytics acquires Integrated Marketing Systems. Dodge provides analytics and software workflow integration solutions. IMS provides information about architecture and engineering sectors.
Argus Media, a commodity price reporting agency, has acquired Integer Research, which provides market intelligence to the fertilizer, industrial chemicals, and wire and cable industries.
MDC Partners is promoting Ryan Linder from US CMO to EVP and Global CMO.
Kenneth Hamilton takes on the role of senior survey programmer at Touchstone Research.
Pushkar Kulkarni joins Ipsos as the Global Development Director, Audience Measurement.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Saknas det avsnitt?
-
Lucid is rebranding its Federated Sample, Fulcrum, and Proof into Monetization, Marketplace and Audience. All current projects will be able to proceed as normal as the unify their products under one brand.
GlobalWebIndex launches new software, Pollpass. Pollpass uses a chatbot-led survey in messenger format.
Thunder Experience Cloud, a platform that personalizes and measures cross-channel advertising, closes $6 million in funding. At the same time, they have appointed Marco Matos as Head of Product and Jack Hallahan as VP of Strategic Partnerships.
Tobii Pro releases Tobii Pro Nano, a portable eye tracker for researchers that plugs into the USB port of any computer or tablet.
JD Power and ClickFox partner. JD Power will leverage their expertise in consumer research, data analytics, and customer experience of ClickFox’s customer journey platform.
Scripps is to acquire Triton, a digital audio specialist, which measures music and podcast streaming for Spotify, Pandora, and iHeart. They have acquired Triton for $150 million dollars.
Dr. John Malatesta has been promoted to CEO of Codewise, an AI ad measurement and management company.
Chris Falkner takes on the role of Vice President for Cuebiq.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/
-
TVSquared announces changes to its ADvantage platform. It will now model the long-term effect of TV campaigns over the weeks and months following the airings of ads.
Opinium publishes research that reveals that Amazon is the most connected brand, followed closely by Google and then Heinz.
The Insights People, who has the most comprehensive market intelligence resource on kids, has secured a “six-figure investment” from SuperAwesome in the UK.
InMobi has acquired Pinsight Media from Sprint. InMobi provides enterprise platforms for marketers, while Pinsight is a mobile data and targeting company. Together they will partner for digital and mobile marketing.
Ebiquity promotes Peter Cornelius to Managing Director for Australia and New Zealand. They also promote Richard Basil Jones to global President.
Martin Finchman becomes a chairman for Gorilla, which specializes in VR and AR for market research firms.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
ICF wins a $200 million dollar contract with the U.S. Agency for International Development to conduct demographic and health surveys. This includes researching, analyzing and disseminating data about malaria, HIV/AIDS, and nutrition among others.
IQVIA announces that their commercial technology suite has been selected by Roche for deployment across more than 100 markets. The goal will be to drive more meaningful customer engagement and inform commercial decisions.
ResearchBods won a contract of their own. They will build and manage online insights for supermarket chain, Asda. The insight community, called Pulse of the Nation, allows Asda shoppers to provide feedback on a variety of topics.
Ipsos acquires staff from Market Pulse International’s APAC mystery shopping team. Thirty team members will be joining Ipsos own Mystery Shopping team for Australia, New Zealand, and Thailand.
The Advertising Research Foundation has acquired the Coalition for Innovative Media Measurement.
Amanda Dudding will be the Director of Public Affairs Research for Ipsos New Zealand.
Ita Murphy takes on the role of UK CEO for Syzygy, a digital agency owned by WPP.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
comScore and Oracle Data Cloud are partnering to offer audience targeting using new TV segments. Users can use the Oracle Data Cloud and comScore’s demographic and OTT segments to target for ad campaigns via DSPs or social networks.
P2Sample releases an update to their automated insight platform, P2Perform. It will now leverage artificial intelligence to improve targeting and conversion rates.
Voxpopme secures 1.5 million pounds from Mercia Technologies which it will use to scale its business, which is already on track to doubling revenues this year. The Happy Market Research Podcast released an interview with Voxpopme CEO, Dave Carruthers, just last week. Be sure to give that a listen.
IRI releases new upgrades of their own. Their electronic point of sale platform, E-Market Insights, now has the industry’s largest pool of e-shopper and e-POS data, according to their press release.
Jonathan Fox will be the Director of Effectiveness for Nine, an Australian Broadcaster. He previously held a similar role at Ebiquity.
Meltwater promotes from within. David Hickey takes on the role of Director of Strategy for APAC, while Cimon Constantine steps into Hickey’s previous position, leading Australia and New Zealand operations.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Pollfish, a mobile survey network, has launched a new offering that connects to third-party platforms like Qualtrics and SurveyMonkey. Pollfish CEO, John Papadakis, is appearing on our partner podcast, the Happy Market Research Podcast, in the coming weeks. Pollfish integrates surveys into mobile apps.
Standard Media Index has chosen to use Nielsen data to improve its AccuTV service, which reports on advertising spending and trends. Access to Nielsen data will allow them to triple the number of channels they were previously reporting on.
GfK announces their NextGen Hackathon which challenges undergraduates to extract insights from raw data.
System1 reports slower than expected gross profit for H1 this year. They expected 5% shrink but instead found themselves at a 14% loss compared to this time last year.
NPD Group and Planalytics partner to combine Planalytic’s weather data with NPD’s POS data to gain visibility into how weather affects demand for different products.
Business intelligence company, Advance Publication, has acquired a majority stake in Newzoo. Newzoo is a video game and esports analytics firm.
Matt Taylor takes on the role of Director Audience Insights at Twitter.
Gai Le Roy, who has been serving as interim CEO of IAB for Australia, takes on the job permanently.
Crystal Jones will now lead the Global Data Protection and ePrivacy program for ICF.
Join the Dots adds Rory Corcoran and Emily Goddard to director positions.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
SuperData, a games industry researcher owned by Nielsen, has launched Arena, a tool that measures audiences for online gaming and esports. The new Arena dashboard displays in-depth audience metrics and insights into online gaming video and streaming.
According ESOMAR, the marketing research industry is worth 76 billion dollars, which includes analytics and other new research methodologies. Not too shabby, Insights Pros.
PRS IN VIVO also launches new services: a new automated, web-based packaging evaluator called PackFlash. It will allow clients to quickly evaluate new designs for packaging.
Gallup Iceland, a market research agency, has selected Confirmit Horizons platform to handle its data collection.
Lucy Joyce, formerly of Ipsos, takes on the role of Chief Client Officer at Kantar Public.Jerome Cochet takes on a new role for dunnhumby: Global Managing Director for Media.
Glen Collins joins Smart Connect Research as the VP of Sales.
Oliver-Thomas Wade is now the VP of Global Retail Management at GfK.
Nick Baker has been appointed to the role of Managing Director at Morar HPI.
Meyers Research brings on Ray Bledsoe as Regional Sales Director and Michael Bailey as Research Associate.
Bonamy Finch, an analytics and insights agency, makes a rash of new hires to support its continued growth. Andy Fitzgibbons joins as a Director of the Research Solutions team. Michael Fisher takes on the role of Director of Customer Analytics. Madi Sattari joins as a Data Scientist. And, Steven Pesarra, Mike Pavey, Antiopi Tsaousi and Maria Stonehouse join the Advanced Analytics and Research Solutions teams. Congratulations to you all.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Kantar is partnering with Engagement Labs to help brands understand their online and offline impact. They will combine social listening with analysis of ‘word of mouth’ conversations to create a holistic picture.
Roku, a tv streaming service, has set up a Measurement Partner Program of 11 companies including Nielsen, Kantar, and comScore to quantify the impact of OTT advertising on its platform.
Focus Pointe partners with LivingLens to launch FPG Video Capture to gather video, images and audio from respondents’ mobile devices.
TTEC Holdings launches their own platform called the Humanify Insights Platform which combines analytics with machine learning to predict consumer behavior.
Jon Boeve is now the Head of Client Development at Watch Me Think, a behavioural research agency.
Matt McLellan takes on the role of customer propositions at Tesco.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Google is shutting down Google+ following a breach hundreds of thousands of users private data between 2015 and March this year. That’s a lot of people. And that’s a long time. Google is planning major privacy changes in response.
Vizio has agreed to pay $17 million in a class action suit for tracking viewers behavior without their permission and selling data to third parties.
YouGov reports a 9% increase in revenue for this year through July 31st.
Corus releases a new platform that gives instant consumer insights. They are able to deliver on projects in hours instead of weeks.
MindMover launches a new platform called QuMind, which leverages artificial intelligence in their suite of quantitative and qualitative research tools.
Dentsu Aegis Network, which is owned by marcom, has acquired B2B International to create the world’s largest marketing network offering that specializes in B2B solutions.
Chris Modzelewski takes on the role of CEO at MarketSight.
Maureen Doherty has been promoted to VP of Commercial Data Partnerships at GfK MRI.
Jeffrey Henning will be the executive director of the Market Research Institute International for 2019.
Siddhartha Dutta has been promoted to the Managing Director of Asia for Lightspeed.
Adrian Bogdan Vasile joins OzTAm as Projects Director.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Walmart chooses to use Nielsen’s Brandbank, a content management tool, to be apart of their own Connected Content Partner Program. The program will launch at the beginning of 2019 with the goal of strengthening the brand’s online presence.
Nielsen releases its official 2018 - 2019 DMA ranker. The New York DMA is number one by nearly 2 million TV homes over LA. Get it together Hollywood.
MaritzCX has released the industry’s first comprehensive powersports customer study. This includes buyer behavior around motorcycles, ATVs, and UTVs.
Havas Media and Sprinklr, a social media company, partner to integrate a paid and organic media all-in-one planning and content management platform.
Mintel expands to India with their intelligence platform to offer research and reports on the consumer market there.Ceuta Group has acquired Click Consult, a digital research marketing business.
Laszlo Csibi, formerly of dunhumby, takes on the role of VP of Sales at Inovretail, a retail intelligence company.New leadership is in store for community panel insight company, Verve. Richard Preedy and Tim Martin have been promoted to executive director roles, among others joining the executive board.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
IRI is continuing to partner with Google through a new solution that measures ad impact on YouTube.
Similarly, DoubleVerify is partnering with Twitter to provide third-party ad measurement of video ads on the platform.
ThinkNow has expanded its Spanish language offerings to Argentina and Columbia. Their goal is to become a one-stop shop for Latin American markets.
Market Track and InfoScount combine under a single new name: Numerator as they launch a new panel system. The rebrand is intended to continue to integrate their marketplace.
The IAB releases PrivacyChain which allows companies to view consumers’ privacy consents. The goal is to give companies the information they need to handle users’ personal data appropriately.
Crimson Hexagon and Brandwatch merge under the Brandwatch name. A good decision given Crimson Hexagon’s recent investigations (though given the all clear) surrounding a breach Facebook user data.
Brian James takes on the role of Chief Client Officer and President of Consumer Goods at Maru/Matchbox.
Jerry Sokol Jr. is the new CEO of Catalina.
Jeff Driskill joins Analytic Partners as CFO.
Jonathan Asher will be EVP at Explorer Research.
Michel Jones takes on the role of General Manager and People Leader at OvationMR.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
New WPP CEO, Mark Read, has made his first round of executive appointments. Andrew Scott has been fully installed as COO. Lindsay Pattison will switch from Chief Transformation Officer to Chief Client Officer. And Stephan Pretorius has been promoted to Chief Technology Officer.
Wood Mackenzie releases their new platform, Lens. It brings together a fresh design with cloud technology and open source solutions.
ICF has acquired We are Vista, a communications agency, to improve its marketing offerings.
Cloudera and Hortonworks merge to create an end-to-end big data management product.
The Synnex Corporation, a leading business process company, announces that the acquisition of Convergys is expected to close tomorrow.
Philip Jones is now the CFO of Maru Group.
Dana Kress joins Maru/Matchbox as VP of Qualitative Insights.
Jon Carbone takes on the role of VP of VideoCX at Voxpopme.
Jill Bonnett, formerly of Toluna, will be the Global Panel Recruitment Director for InnovateMR
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Nielsen and Rakuten Intelligence partner to combine Nielsen’s online purchase data with Rakuten’s consumer panel to create a solution with a complete view of online and offline shopper behavior.
YouGov publishes new research regarding how consumers feel about brands taking on social issues. For the most part, consumers feel brands should be allowed to take a social position and feel positively about brands that get involved in social issues.
Realeyes, an emotion measurement tech firm, releases a new AI tool that measures how much attention an ad will attract before it is released. It can also compare ads to help determine which will be more effective.
Research on Mobile officially opens. The agency combines digital and mobile technology to gain consumer understanding with the focus of covering developing countries.
Research Live announces the finalists for their 2018 awards. Congratulations to all who are recognized!
Touchstone Partners acquires Shoppercentric to add to their expertise in shopper understanding.
Westin Grabow joins Firefish as director of US office.
Belinda Beeftink takes on the role of Research Director at The Institute of Practitioners of Advertising.
Decisions Resources Group appoints Michael Weiss as EVP and General Counsel.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
comScore releases PostTrak in the UK, Australia, Mexico, and Germany. PostTrak measures how many people attended movies on first and second weekend as well as gathering data about awareness of and response to the film.
St. Ives changes their name to Kin and Carta. They are relaunching with a new operating model to facilitate collaboration worldwide.
Pureprofile decommissions its digital agency, Cohort. The assets and technology will be absorbed into Pureprofile.
Trajectory, a consumer insight consultancy, releases their new product Signal. Signal is an insight subscription service which provides access to a range of services from consumer sentiment to trends and monthly reports.
Interpublic Group has completed the acquisition of Acxiom’s Marketing Solutions and will continue operating the company under the Acxiom name.
Market Research Institute International brings on Jeffrey Henning as Executive Director.
Alex Hunt joins PRS IN VIVO as CRO.
Kevin McNair takes on the role of interim CFO at Ebiquity.
Kate Franzis has been promoted to senior project director at Touchstone Research.
Walnut Unlimited promotes from within. Jenifer Eketone will take on the role of Research Director. Emma Stevens, Andrea Tarasescu and Harriet Woolley have been promoted to Research Managers. Harriet Filby will be a Senior Research Executive. And, Nick Saxby, Lewis Green and Hannah Sturgess have all been promoted to Research Executives.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Linkfluence, a social media tracker and analytics company, has raised $21 million euros. They have appointed Guillaume Decugis as their new CEO. And finally they have acquired Scoop.it, a software firm. They are so busy I wasn’t sure which section of the news to put them under!
Ipsos Healthcare is releasing a syndicated Channel Optimization Study for seven autoimmune disease areas. It will combine prescribing data with media use and engagement data from patients and doctors. This will help pharma identify the best way to communicate to both physicians and patients.
CultureWaves, which focuses on behavior science, and Dstillery, which focuses on data science, have teamed up to launch VOICE which gives insight into consumer motivations.
Placed, a location data specialist, partners with Adobe to measure the impact of linear television ads on store visits.
Rakuten Insight Global is opening an office in Kuala Lumpur, Malaysia. Collin Leo, formerly of Nielsen, will lead their efforts there.
Facts International and Opinion Leader are merging under the Watermelon brand, which itself is being acquired by Chime which already owns a group of creative agencies.
Heather Wendlandt, formerly of GlimpzIt, will take on the role of North American Client Development Manager for FlexMR.
David Baker joins J+D as a business consultant.
Brian DiFeo will be the Senior Director of Influencer Strategy at MWWPR.
And, Jerrod Seaton joins Kantar-owned Lightspeed as an Account Executive.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Six weeks after quitting WPP, Sir Martin Sorrell became the head of S4 Capital which is intended to acquire marketing firms. It’s first acquisition is MediaMonks, a digital production company.
Nielsen launches a new survey called MediaTech Trender will will identify people’s perceptions of emerging devices and services, including smart speakers and VR, among others. The survey will be conducted quarterly.
TapClicks has raised $10 million dollars which it will use to build AI and machine learning into its analytics platform.
Mopinion, a customer feedback software company, has created and launched Survey Marketplace which is a library of templated online surveys.
Wunderman, which is owned by WPP, has acquired a majority stake in Emark.
Leger has increased their team. Sandie Sparkman has taken on the role of EVP of Client Solutions as well as five people.
Benoit Tanzer has returned to Ipsos as Global Service Line Leader for Brand Health Tracking.
Adsquare has added three senior leaders to their ranks: Michael Schlueter will be VP of Platform Partnerships & Strategic Projects; David Fieldhouse will be the UK Managing Director; and, Candice McDonald will be the US Sales Manager.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
SurveyMonkey began trading their shares at $12.00 per share yesterday.
Bluecore, a retail behavior specialist, opens an office in London as part of their efforts of serving the European retail brands.Shopper Intelligence has launched a new survey about shoppers use of products that are marketed to solve a particular need, such as kids’ lunches.
comScore releases the beta version of Campaign Ratings, a cross-platform video ad measurement solution.
CuebIQ launches their own AI platform called Clara. The platform helps bricks and mortar marketers better understand the offline journey of customers, according to CEO, Antonio Tomarchio.
Continuing the trend is Analytic Partners who has released Helio which gives insights around weather and it’s correlation to buying, marketing, and supply.
Women In Research named Greenberg Strategy as the best place to work in market research. Congratulations!
Mentha Capital has acquired the majority of InSites Consulting.
Cint expands their team. They have promoted Katie Nelson to VP of Partner Success and Supply Operations and added four senior sales team members.Braden Johnstone, previously of FocusVision, takes on the role of VP of Customer Success at Voxpopme.
Emma McInnes, formerly of Nielsen, joins Boxclever as the Quantitative Research Director.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
AT&T launches a new advertising and analytics division, which they have named Xandr. Xandr will work with several departments already within AT&T to deliver custom advertising to specific audiences.
Nielsen expands its Total Audience product, a cross-screen measurement tool, to include local viewing regions. Their clients will now better understand local media down to the Designated Market Area level.
FreeWheel and Innovid will integrate Nielsen’s Digital Ad Ratings to measure digital campaigns.
Critical Mix, which leverages a mobile app to collect attitudes, opinions, location-based information, and passive data, announces that it will offer free mobile insights with the goal of giving businesses the opportunity to access the benefits of mobile-first research.
Tobii Pro, an eye-tracking research firm, launches a new testing tool, Sprint. Sprint allows user experience designers to test for usability problems.
BrandTotal, a marketing intelligence platform, just closed $6 million dollars in funding which will be directed toward its sales, marketing, and data science offerings.
iSpot.tv, a television ad measurement company, raises $30 million in Series C funding, which it will apply to product innovation and sales.
HG Data, a big data firm, has acquired Pivital iQ.
Melynnie Rizvi will lead the newly created SurveyMonkey for Good program, a social responsibility program aimed to make a positive impact.
BritainThinks, a behavior research specialist, adds to their team. Helen Mason-Belshaw joins as a Management Accountant. Alice Haywood and Carla Ingram each take on the role of Team Assistant.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ -
Nielsen Audio, an audio diary, announces that they will be reporting monthly instead of two to four times per year. This will enable customers to make faster decisions.
In the UK, BARB, a television audience measurement body is launching the first part of it’s multiple-screen audience reporting, which will include data not only for TVs but also tablets, computers, and phones.
Gemma Langston, formerly of Perspective Research Services, has launched her own company called Central Fieldwork. The firm will offer specialized qualitative recruitment services for research and user experience agencies.
Toluna has expanded its mobile panel access to China through the WeChat app. I know. I know. This is the third day in a row that I got to plug our partner podcast, The Happy Market Research Podcast, but honestly they have the best guests. Today, I get to tell you that next Friday the interview with Toluna’s CEO, Frederic Petit, is going live.
Continuing with the theme of 4th quarter releases, GfK launches their Consumer Journey module, which gives a complete view of online and offline - you guessed it - consumer journeys.
Likewise, FUNLOCKA releases an employee engagement app, which companies can use to reward employees in a custom way. The app learns each person’s motivations and hobbies to engage them with experiences tailored to their passions.
Flipkart, an eCommerce marketplace based in India, has acquired Upstream Commerce, a retail intelligence provider.
Susan Hogan takes on the role of SVP of Research and Measurement at the Interactive Advertising Bureau.
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp
LinkedIn: https://www.linkedin.com/company/happymarketresearch/ - Visa fler
