The line between content and commerce is increasingly getting blurred. Creators are launching multi-million Dollar brands and businesses, people on TikTok are getting rich making affiliate content and established brands are fighting to reach a younger demographic through user-generated content.
So, in this podcast I am aiming to keep up with everything that is happening in this fast-paced space. It is a Podcast about Social Commerce, Live Shopping, the Creator Economy, Creator-led Brands - and everything else that blends content and commerce.