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  • Join us on this invigorating journey on the "Measure Success Podcast" as our host, Carl J. Cox, engages with the multifaceted entrepreneur and investor, Gino Barbaro. Gino brings a treasure trove of insights from his expansive career in real estate and his philosophical approach to business and life.

    🔑 Key Highlights:

    Real Estate Ventures: Dive into Gino's experience growing a real estate portfolio worth $280 million, encompassing over 2,000 multifamily units. Discover the challenges and victories that have shaped his career.

    Entrepreneurial Wisdom: Gino shares invaluable lessons on overcoming adversities and leveraging personal growth to achieve professional success.

    Family and Business: Learn how Gino balances a thriving business with a rich family life, and how his personal values influence his professional decisions.

    📚 Gino also discusses his bestselling books, including "Wheelbarrow Profits" and "The Honey Bee," and provides actionable advice for entrepreneurs aspiring to scale their ventures and personal growth.

    🌟 Whether you're an aspiring entrepreneur or a seasoned business owner, Gino’s stories and strategies are bound to inspire and equip you with the mindset to thrive in your endeavors.

    Connect with Gino:

    Website: https://jakeandgino.com/about-gino-barbaro/

    LinkedIn: https://www.linkedin.com/in/gino-barbaro-03973b4b/

    Facebook https://www.facebook.com/jakeandgino

    Instagram https://www.instagram.com/jakeandgino/

    Get his books: https://that1agency.com/

    #carljcox #40strategy #ginobarbaro #measuresuccesspodcast #owner #entrepreuner

    Subscribe to our YouTube channel.

  • Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first business at 19, and now leading as the president and CFO of Vibrant Management.

    In our discussion, Cody reveals the pivotal experiences that shaped his professional path and personal philosophy. He opens up about the challenges and triumphs of his entrepreneurial journey, the lessons learned from transitioning into a professional speaker, and the importance of seizing every moment.

    Whether you're an aspiring entrepreneur or looking to find more freedom in your personal and professional life, Cody's insights are sure to inspire and guide you towards mastering your own moments.

    Don't miss this engaging conversation filled with practical tips for success and personal fulfillment!

    Connect with Cody:

    Website: https://thevibrantteam.com/
    LinkedIn: https://www.linkedin.com/in/codyadent/
    Instagram: https://www.instagram.com/cody_adent/
    Twitter: https://twitter.com/cody_adent
    Book Winning the Moment: https://www.amazon.com/Winning-Moment-Blueprint-Mindset-Focus/dp/1642255629

    #carljcox #codyadent #measuresuccess #40strategy #entrepreneur #thevibrantteam #CFO #owner

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  • 🎙️ Dive into a masterclass in leadership on this week's episode of the Measure Success Podcast! We're thrilled to have David Kitchen, a renowned leadership consultant and author, join us to share his invaluable insights on simplifying leadership, culture, and high performance in any organization.

    In this episode, David discusses the transformative power of his five C's: Character, Consistency, Commitment, Creativity, and Communication. He shares stories from his journey, including lessons learned from his earliest days as the youngest head strength coach in the country to his current role influencing C-suite executives across multiple industries.

    🗣️ "Leadership isn't just about managing—it's about inspiring change and executing with clarity," says David Kitchen. Whether you're a budding entrepreneur or an experienced executive, this episode offers actionable strategies that you can implement right away to start seeing results.

    Connect with David:

    Website: https://www.edgeleadershipacademy.com

    LinkedIn: https://www.linkedin.com/in/coachdkitch/

    Facebook: https://www.facebook.com/EdgeLeadershipAcademy/

    Instagram: https://www.instagram.com/CoachDKitch/?hl=en

    Twitter: https://twitter.com/CoachDkitch

    The Pyramid: A System for Developing Tomorrow's Leaders Today Book: https://www.amazon.com/Pyramid-System-Developing-Tomrrows-Leaders/dp/B09KN5V5L8/ref=sr_1_1?crid=3OYW5EW3W5T1Y&keywords=the+pyramid+david+kitchen&qid=1691100075&sprefix=the+pyramid+david+kitchen%2Caps%2C105&sr=8-1

    #CarlJCox #40Strategy #MeasureSuccessPodcast #DavidKitchen #LeadershipDevelopment #StrategicLeadership #BusinessPodcast #strategy

  • 🚀 New Podcast Episode 🎧

    Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today's digital age.

    In this episode, you'll learn:

    The enduring value of press releases in building trust and credibility.

    How to effectively distribute press releases to reach your target audience.

    Real-life success stories and practical tips from Mickie's extensive experience.

    🍏 Listen now

    Mickie shares invaluable insights on how press releases can drive sales and enhance your brand's presence. Don't miss out on these expert strategies to elevate your business!

    Connect with Mickie:

    Website: https://www.ereleases.com/

    LinkedIn: https://www.linkedin.com/in/publicity/

    Facebook: https://www.facebook.com/ereleases.press.release.distribution

    Twitter: https://twitter.com/ereleases

    Book: Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention

    Book Link: https://www.amazon.com/Beginners-Guide-Writing-Powerful-Releases/dp/1502812363/ref=tmm_pap_swatch_0

    #PressReleases #BusinessGrowth #Entrepreneurship #MickieKennedy #MeasureSuccessPodcast #ApplePodcasts

  • Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of building a multifaceted platform designed to empower others to reach their full potential. In this episode, Olivia talks about her philosophy on achieving success both personally and professionally, how to redefine goals as you grow, and the importance of strategic planning in business.

    Episode Highlights:

    Introduction to Olivia Atkin - Discover how Olivia's business, Achieving Success LLC, helps individuals define and achieve their success in various realms, from podcasting to professional development.

    Olivia's Business Philosophy - Learn about the core principles that drive Olivia's approach to consulting and coaching, focusing on continuous growth and strategic adaptation.

    In-depth Discussion on Podcasting - Olivia talks about the specifics of entering the podcasting space, including setting goals, understanding the 'why' behind your podcast, and strategic planning for continuous improvement.

    The Impact of Mentorship and Networking - Olivia emphasizes the role of mentorship and networking in personal and career development, sharing practical advice for building a supportive network.

    Q&A with Carl J. Cox - Olivia answers Carl’s questions on overcoming common challenges faced by her clients and shares her methods for ensuring business success and personal fulfillment.

    Listen and Learn:

    How to continuously refine your definition of success.

    Strategies for effective personal and business growth.

    The importance of transparency and presence in leadership.

    Where to find Olivia:

    Website: https://achieving-success.com/
    LinkedIn: https://www.linkedin.com/in/oliviaatkin/
    Achieving Success LinkedIn: https://www.linkedin.com/company/achieving-success-llc
    Facebook: https://www.facebook.com/AchievingSuccess0
    Twitter: @_achievingsuccess
    Achieving Success in Career Development Book Link: https://achieving-success.com/book/ and https://he.kendallhunt.com/product/achieving-success-career-development

    For more insights from Olivia and other thought leaders, subscribe to the Measure Success Podcast. Tune in for more episodes that help you navigate the complexities of business and personal growth.

  • Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week’s episode of the Measure Success Podcast. Listen as they discuss the transformative power of emotional intelligence (EQ) in our rapidly changing world, as Phil shares his expert insights on adapting to technological advancements and societal shifts.

    In This Episode, You'll Discover:

    Why emotional intelligence is crucial for both personal and professional success.

    Strategies to enhance your emotional intelligence to thrive in the face of global changes.

    Insights from Phil's extensive research on EQ versus IQ and their impact on achieving success.

    Real-world examples of how leading companies like Apple integrate EQ into their operations.

    Perfect For:

    Professionals seeking to enhance leadership skills.

    Individuals interested in personal development.

    Business leaders aiming to foster a supportive and innovative workplace culture.

    Don’t miss this episode filled with actionable tips and thought-provoking discussions designed to empower you to navigate the complexities of modern life with greater emotional intelligence.

    Chat with Phil

    Phil's LinkedIn: https://www.linkedin.com/in/philipjpjohnson/

    Phil's book: The Servant Warrior Leader: https://www.amazon.com/stores/Phil-Johnson/author/B007P4UYJ6?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

  • 🎙️ Dive into the dynamic world of mergers and acquisitions on this week’s episode of the Measure Success Podcast! Join us as we sit down with Addison Adams, California's M&A expert and the founder of Adams Corporate Law. Discover essential legal strategies and insider tips that can help you navigate the complexities of corporate transactions.

    In this episode, Addison shares his journey from litigation to leading major corporate deals, offering actionable advice for business owners looking to prepare for a sale, avoid common pitfalls, and maximize their company’s value. Whether you're contemplating a merger, planning an acquisition, or simply curious about the legal intricacies of business deals, this episode is packed with valuable insights.

    🔑 Key Highlights:

    Deal-Making Strategies: Learn how to structure your business transactions for success.

    Due Diligence Insights: Uncover the critical steps to prepare your company for smooth transitions.

    Risk Management: Tips on how to avoid typical legal pitfalls that could impact your deals.

    Addison’s expertise will guide you through the legal maze of mergers and acquisitions, ensuring you’re well-equipped to handle the challenges and opportunities of the corporate world.

    #MergersAndAcquisitions #BusinessGrowth #LegalExpertise #MeasureSuccess

  • Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episode unveils effective strategies that help small to medium-sized enterprises (SMEs) not just survive but thrive.

    In This Episode:

    Learn how Branden has helped SMEs scale and become profitable through targeted marketing strategies.

    Discover the nuances between working with large corporations and smaller businesses, and why tailored approaches are crucial.

    Get insights on how to effectively transition from outsourced to in-house marketing to boost profitability.

    Why Listen? If you're running a business, looking into marketing strategies, or curious about the challenges and solutions for SMEs in today's economy, this episode is packed with actionable advice and real-life examples.

    💬 We'd Love to Hear from You! Join the conversation by leaving a review or comment on Apple Podcasts. Your feedback helps us bring more great content to you!

    📲 Share & Subscribe: Enjoyed the episode? Share it with a friend who might benefit from Branden's marketing insights, and don't forget to subscribe to the Measure Success Podcast for more episodes like this one.

  • Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life.

    In This Episode, You'll Discover:

    How to identify and combat cognitive biases in decision-making.

    Insights into Sheldon's 'DIRECT' framework for tackling uncertainty.

    The role of generative AI in redefining business strategies.

    Practical tips for applying these insights in your daily life and business.

    Listen and Learn: Uncover the secrets to making smarter, more informed decisions that can steer you and your organization towards success in unpredictable times. Sheldon's expertise will enlighten you on not just how to make decisions, but how to make the right decisions.

    Tune in now to start mastering the art of decision-making in the ever-uncertain business landscape!

  • 🌟 New Episode Alert: "Embracing Discomfort: The Secret to Team Growth" 🌟

    Are you ready to transform your team's dynamic and foster a culture of growth and innovation? Dive into the latest episode of the Measure Success Podcast, where Dane Groeneveld and Carl J. Cox discuss the power of embracing discomfort to propel team development.

    🔑 Key Highlights:

    Understand why discomfort is crucial for personal and business growth.

    Discover strategies to safely introduce and manage discomfort within your team.

    Hear real-life success stories of teams turning challenges into triumphs.

    🎧 Available now on Libsyn and your favorite podcast platforms. Don’t miss out on these invaluable insights that could redefine the way you approach team leadership and growth!

    💬 We value your feedback! After listening, please drop a comment to let us know your thoughts or share your own experiences with embracing challenges.

    #FutureOfTeamwork #LeadershipPodcast #BusinessGrowth #TeamBuilding #LibsynPodcasts

  • Join us in a conversation with Vladimer Botsvadze, a titan of digital transformation and a beacon of positivity, on this episode of our podcast. Vladimer shares his unique perspective on how happiness defines success, the power of optimism, and the significance of surrounding oneself with the right people for personal and professional growth. From building a global audience from the ground up to becoming a renowned marketing thought leader, Vladimer’s journey is a masterclass in perseverance, positivity, and the power of believing in oneself. Tune in to learn how to harness the power of happiness and positive thinking to transform your life and achieve your dreams.

    Where to find Vladimer:

    www.vladimerbotsvadze.com

    www.linkedin.com/in/vladimerbotsvadze

    www.instagram.com/vladimerbotsvadze

    www.facebook.com/vladimerbotsvadze

    www.twitter.com/vladobotsvadze

  • Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of JVZoo.com and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership.

    In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary insights on overcoming industry barriers, championing customer service, and the meticulous balance between personal life and professional ambition.

    Key Takeaways:

    Laura's inspiring transition from performing arts to corporate excellence.

    Strategies for leveraging affiliate marketing to scale your business.

    The art of strategic planning for sustainable growth.

    Cultivating a culture of accountability and innovative leadership.

    Laura's story is not just about career transformation; it's a testament to the power of vision, determination, and strategic action in achieving success. Her insights are invaluable for anyone looking to elevate their business strategy, leadership skills, or searching for the motivation to turn their visions into reality.

    Don't miss out on this episode filled with actionable insights and the inspiring journey of a woman who rewrote the rules to master the game of business success.

    🎧 Listen, learn, and be inspired as you embark on your journey to success with the Measure Success Podcast. Subscribe and stay tuned for more episodes that bring you closer to your goals.

    #MeasureSuccessPodcast #LauraCasselman #BusinessStrategy #Leadership #SuccessJourney #Entrepreneurship #AffiliateMarketing

  • In this latest episode of the Measure Success Podcast, host Carl J. Cox welcomes Lubo Smid, Co-Founder and CEO of STRV, a leading software design and engineering powerhouse. Lubo takes us on a journey through the corridors of technology, revealing how STRV has been at the forefront of building digital products for prestigious clients including Tinder, Porsche, and even Arnold Schwarzenegger.

    Lubo delves into the essence of technology and entrepreneurship, sharing his passion for cutting-edge advancements, particularly in the realm of Web 3.0 and AI. With insights from being recognized in the Forbes Under 30 list, he discusses the pivotal role of artificial intelligence in transforming business strategies, marketing, and even legal documentation processes, offering a glimpse into the future of tech-driven solutions.

    Listeners will gain invaluable knowledge on:

    STRV's approach to creating impactful digital products and fostering innovation.

    Leveraging AI for competitive advantage in business and beyond.

    Strategies for startups to achieve breakthroughs in a saturated market.

    The significance of aligning product development with strategic marketing for viral success.

    Lubo's personal philosophy on achieving balance between professional success and personal well-being, underscored by his commitment to mental and physical health.

    Furthermore, Lubo shares the excitement of working on projects for icons like Arnold Schwarzenegger and the nuances of tech partnerships that scale from ambitious startups to global giants. This episode is a treasure trove for entrepreneurs, tech enthusiasts, and anyone intrigued by the power of innovation to shape the future.

    Discover more about STRV and Lubo Smid's pioneering work at STRV Website and follow us on Apple Podcasts for more episodes that inspire success through strategy and innovation.

  • We're thrilled to announce that the latest episode of the Measure Success Podcast is now available! This week, we sit down with the rising star James Brackin IV, a trailblazer in personal coaching and the voice behind the top 1% podcast. James shares his journey of personal growth, overcoming obstacles, and the secrets to finding and unlocking one’s potential. He is our youngest guest ever and his passion to make a difference is unparalleled.

    In this episode, you’ll discover:

    How James transformed challenges into opportunities for growth.

    Strategies for overcoming procrastination and tapping into your true potential.

    The significance of investing in yourself and living each day with purpose.

    James's approach to coaching and insights from his podcasting experience.

    Why listen? Whether you're an aspiring entrepreneur, someone seeking personal development, or just in need of a motivational boost, this episode is packed with actionable insights and inspiring stories to guide you on your path to success.

    Don't forget to subscribe to the Measure Success Podcast

    Thank you for your continued support, and here’s to your success!

  • 🎧 New Episode Alert: Maximizing Strategic Decisions & Success: Expert Insights on Decision Science & Leadership

    In this must-listen episode of our podcast, we dive deep with Sheldon Bernard, a trailblazer in applied decision sciences. Sheldon shares insights on confronting complex issues, such as bias, by pioneering the DIRECT framework, and making better decisions under uncertainty.

    🔍 What You'll Discover:

    The essence of decision science and its multidisciplinary approach.

    How biases influence decision-making and strategies to overcome them.

    The DIRECT framework: A step-by-step guide to making informed decisions.

    Real-world applications of decision science in business and personal contexts.

    Sheldon's expertise combines years of leading special projects for Fortune 100 executives with a practical, approachable method to navigate the often-murky waters of decision-making. Whether you're a business leader, a strategist, or simply looking to improve your decision-making skills, this episode offers valuable lessons.

    💡 Key Takeaways:

    Understanding your biases is the first step to making better decisions.

    The importance of framing your decisions correctly.

    How to identify and evaluate your options effectively.

    Sheldon's unique approach to teaching decision science principles for immediate application.

    Don't miss this opportunity to enhance your strategic thinking and decision-making capabilities with insights from one of the field's most forward-thinking experts.

    🎙️ Listen Now! Available on Libsyn and your favorite podcast platforms.

    #DecisionScience #Leadership #Strategy #BusinessInsights #SheldonBernard #PodcastEpisode

    Website: https://40strategy.com/

  • 🌟 New Episode Alert! 🌟

    🎧 Tune into the latest episode of the Measure Success Podcast, featuring the journey of Elliot & Dom Chapman! In this engaging episode, we see entrepreneurship through the eyes of two brothers who have turned their challenges into their greatest successes.

    Discover how Elliot and Dom navigated the ups and downs of building businesses, from the early struggles with lead generation to masterfully executing successful exits and investments. Their story is a testament to the power of resilience, strategic thinking, and the unique bond of brotherhood in the face of business hurdles.

    💡 Episode Highlights:

    Insights into transitioning from tactical operations to strategic growth

    The significance of personal habits for maintaining high performance

    The impactful role of podcasting in sharing their narrative and connecting with others on a personal level

    👥 Whether you're an aspiring entrepreneur, a business veteran, or simply someone looking for a dose of inspiration and practical advice, this episode is for you!

    Don't miss out on this heartfelt and insightful conversation. Listen now and get ready to be inspired to scale new heights in your own journey!

    #MeasureSuccessPodcast #Entrepreneurship #BusinessJourney #ChapmanBrothers #ApplePodcasts #PodcastingSuccess

  • Explore the intersection of design and sustainability on the Measure Success Podcast, featuring consulting expert and author Ian Peterman. Host Carl J. Cox, sponsored by 40 Strategy, present a conversation about Conscious Design with Ian, a veteran in product development. Learn how Ian's firm merges design with sustainability to bring innovative products to market, making a positive global impact. This episode not only explored into Ian's 15 years of experience but also his contributions to the field through his book, The Conscious Design book, public speaking, including a pending presentation to the U.S. Senate. A must-listen for those passionate about the future of design and its role in environmental sustainability.

  • Listen to our newest podcast episode featuring leadership expert Jimmy Burroughes, where we explore effective strategies to combat burnout and foster high-performance teams. Learn from Jimmy's extensive experience and insights on building trust, strategic planning, and maintaining well-being in the workplace. This episode offers valuable advice for leaders seeking to inspire their teams and create a sustainable high-achievement environment.

    Key Topics Covered:

    Balancing high performance with mental health

    Building and maintaining trust within teams

    Strategic planning to prevent burnout

    Discover actionable tips and deepen your understanding of leadership and team dynamics. Tune in to transform your approach to leadership and team success.

  • Welcome to the Measure Success Podcast, today we share how to boost your business valuation beyond the conventional metrics. In a market driven by EBITDA and industry multiples, we explore how savvy entrepreneurs can significantly influence their company’s worth by strategically managing risks.

    What We Cover:

    Understanding the Multiple: Learn how the industry multiple affects your business valuation and how you can alter this critical figure in your favor.

    Risk Reduction Strategies: Discover 40 transformative strategies that reduce risk, enhance value, and make your business an irresistible prospect for investors.

    Automation & Delegation: Find out how systemizing your operations and diversifying responsibilities can shift your business from high-risk to high value.

    Investor Mindset: Shift from an owner to an investor’s perspective, focusing on efficiency, process improvement, and strategic growth to prepare your business for a lucrative sale.

    Real Success Stories: Hear from entrepreneurs who've successfully increased their business valuation, learning from their experiences and insights.

    Join Us:

    Whether you're contemplating selling your business, seeking investment, or simply aiming to increase its value, the Measure Success Podcast provides the blueprint for success. With expert interviews, case studies, and actionable strategies, we're here to guide you through the complexities of valuation, one episode at a time.

    Subscribe now to transform your business into a high-value investment and start acting like the savvy investor you were meant to be.

  • In the latest episode of the Measure Success Podcast, host Carl J. Cox reveals startling statistics: up to 90% of businesses fall short of completing even two-thirds of their strategic objectives. This significant shortfall indicates a vast majority of CEOs and entrepreneurs are failing to meet their most ambitious goals, resulting in an accumulation of unachieved strategic plans. However, Carl J. Cox, the CEO and founder of 40 Strategy, assures listeners that this grim statistic need not apply to them. With a wealth of experience from leading seven organizations to exponential growth across four continents, Cox is more than qualified to guide aspiring leaders out of this rut.

    The Measure Success Podcast, known for its insightful take on business strategies and growth, introduces Cox not just as a host but as a guest in this special solo episode. Cox, whose vision for 40 Strategy aims to impact over 1 million people and 10,000 organizations while donating at least $1 million to charity, shares invaluable principles that promise to transform strategic objectives into actionable and realistic plans.

    Listeners can expect a deep dive into why strategic planning often fails and how to counteract these common pitfalls. Cox draws parallels between strategic planning and seemingly unrelated concepts, such as the decision to purchase a Peloton bike, to illustrate his points vividly. Additionally, he debunks the myth of success being merely about "being in the right place at the right time," using Amazon’s early days as a case study for strategic foresight and execution.

    This episode is packed with insights and practical advice, including:

    The story behind the name and mission of 40 Strategy.

    Common misconceptions about strategic planning and how to overcome them.

    The significance of distinguishing between leading and lagging indicators in business.

    Applying Fortune 500 growth strategies to small and medium-sized businesses.

    Utilizing the Pareto principle to prioritize goals and achieve significant outcomes.

    The benefits of engaging a third-party to critique and enhance strategic plans.

    A step-by-step guide to conducting the "dot exercise" for effective strategic planning.

    Identifying and addressing the three major barriers to business growth and success.

    By the end of this episode, Carl J. Cox aims to equip leaders with the knowledge and tools to join the elite 10% of leaders who not only set ambitious goals but achieve them. Tune into the Measure Success Podcast for an episode filled with actionable strategies that promise to elevate your strategic planning and propel your business toward unprecedented growth.

    Listeners are encouraged to subscribe to the Measure Success Podcast for more episodes that offer expert guidance on navigating the complexities of business strategy and leadership. With Carl J. Cox at the helm, achieving your business goals has never been more attainable.



    Resources Mentioned in This Episode:

    Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox

    40 Strategy

    Contact 40 Strategy

    Carl J. Cox on LinkedIn