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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO's role in growth, and services digital agencies can offer to enter the Western market.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the Coaching Call
(02:22) Building a Corporate Brand
(04:16) The Value of Referrals and Good Work
(05:12) Platforms and Content Formats
(06:42) Different Approaches to Agency Growth
(08:18) Moving from Six to Seven Figures
(10:40) Supercharging SEO through Brand Building
(13:32) Entering the Western Market
(14:52) Services for Media Companies
(16:17) Expanding Services and Upselling
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Digital, to multiple countries and the significant increase in expenses. We also share our mistake of prioritizing speaking engagements based on revenue rather than ideal customers.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Neil Patel and Eric Siu's Biggest Business Mistakes
(01:00) Neil Patel and Eric Siu's Biggest Business Mistakes
(17:46) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
Saknas det avsnitt?
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In episode #2772, we discuss the shift in search engine results pages (SERPs) from displaying more affiliate product review content to more e-commerce and user-generated content (UGC). This shift makes more sense for users who want to see the best products and make a purchase directly. We also touch on the topic of hiring based on merit and diversity, with contrasting responses from different platforms.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Why e-commerce & UGC thrive in SEO as affiliate sites decline, and MEI vs. DEI
(01:00) Why e-commerce and UGC are crushing for SEO while affiliate sites are dying
(07:33) MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
(14:41) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
(01:00) How Zapier got $575m worth of SEO traffic
(11:21) AI Overview data that will blow your mind
(15:06) Google AI Overviews showing less often, with less Reddit, data shows
(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbreaking approach with his alternate debate, we uncover the deeper layers that shape public perception and policy. Stay tuned as we explore how leveraging video can transform your presence on platforms like LinkedIn and X.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
(01:00) The hidden agenda behind the presidential debate
(03:26) RFK's alternate presidential debate
(12:39) Prepare to go all in on video for LinkedIn and X
(16:48) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist for success.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
(01:00) Apple pays OpenAI…nothing?
(02:32) How to get 2.5B views from shorts/reels/TikToks - Steve Tan
(13:24) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement and emphasize the importance of practical AI applications, praising Apple for user-focused AI solutions.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more
(01:00) Why communities are the new SEO
(02:12) Airbnb's customer service fiasco
(11:11) Elon takes 'likes' private and they shoot up 10%
(13:55) Is it worth tying AI into your messaging so you can get more buzz?
(14:12) Apple stock surges by more than $200B by announcing AI features
(16:56) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Is TOFU content is now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
(01:00) Is TOFU content now useless for SEO?
(02:31) Meta plans to cut VPs
(07:46) The marketing strategy Eric and Neil use to get enterprise accounts
(18:54) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Prediction: Google’s AI to personalize search better than ChatGPT, Starbucks' 7-month turnaround
(01:00) Prediction: Why Google's AI will be able to better personalize your search experience over ChatGPT
(05:37) The Starbucks turnaround story - 7 months to insolvency, 10 incremental customers
(16:48) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk about the impact of minimum wage laws in California, where fast food chains have cut jobs and raised prices in response to the $22 minimum wage.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Tesla shares up on Musk's $56B pay vote, California's $22 minimum wage backfires, and more
(01:00) Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote
(04:29) California's $22 minimum wage backfires
(16:16) Are 4-day work weeks a good idea?
(18:13) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu -
In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective on advertising as a meritocracy, where good content can go viral regardless of follower count.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
(01:00) Is Cannes Lions Worth It?
(06:44) Ramp Overwhelms Brex's Marketing
(09:43) Gary Vaynerchuck says "Advertising is now a ‘meritocracy’”
(13:12) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the Coaching Call
(00:30) Balancing Quality and Scale
(07:36) Factors in Selling an Agency
(09:30) Investing to Break Through to Seven Figures
(13:12) Upselling Existing Customers
(14:27) Expanding Service Offerings
(15:52) Leveraging Organic Reach
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:(00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing(01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit)(10:32) Google AI Overviews Only Impacts 15% of queries; down from 84%(15:53) Gary Vee on the #1 marketing opportunity in 2024(18:32) Why productized services are not actual services(21:39) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more! Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
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In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: 2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
(01:00) 2024 bankruptcies show where the economy is really at
(10:39) Are plus-sized and trans beauty queens good for beauty pageants?
(15:07) The best marketing strategy ever (Instagram)
(19:25) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
(01:00) Canva's $26B SEO strategy
(10:29) Communities gaining SEO traffic
(13:27) A cautionary tale for affiliate sites
(18:34) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
Need marketing help? Visit: https://www.singlegrain.com/
Want to scale your agency? Join AOA here: https://marketingschool.io/agency
Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire
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In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand queries, user signals on ranking, angel investing, and the challenges and returns associated with it.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: 96% of sites ranking in top 10 have 1000+ links
(17:50) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, Joe Biden is hiring a meme master for $85k, The webinar that created a $200M/year business
(01:00) Site removes ads and traffic explodes 113%
(03:47) Why Sam Sulek's views are falling
(04:47) Neil’s business acquisition story
(14:04) GPT-4o destroys HOA - how this will affect businesses
(17:13) Joe Biden is hiring a meme master for $85k
(17:44) The webinar that created a $200M/year business
(22:21) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for larger companies, the use of tools like Zapier for automation, the need for differentiation in content creation, and the shift towards broader marketing strategies instead of relying solely on SEO.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the Coaching Call
(00:29) Campaign Recap Systems and Reporting Metrics
(08:04) Exploring the Potential of AI Consulting
(14:04) Automating Content Tools and the Need for Differentiation
(16:24) Beyond SEO: Embracing Broader Marketing Strategies
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu -
In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current state of the economy and the challenges faced by younger generations in expensive areas like Beverly Hills.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
(01:00) Engagement grew on X despite controversy, research finds
(03:58) Beverly Hills schools struggle to fill classrooms
(10:57) $6.6M SaaS built off of YouTube influencers
(12:27) What is warm outbound sales?
(20:54) That’s it for today! Don’t forget to rate, review, and subscribe!
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X @neilpatel
X @ericosiu -
In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat experience, where he emphasizes the importance of building relationships and the value of peer groups.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
(01:00) The marketing genius of the Kardashians
(07:14) What Eric gets out of YPO retreats
(17:34) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu - Visa fler