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It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights.
Be sure to let us know what you want to see for season three! See you after the break!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 31: How to Make Your SEO Inclusive with Crystal Carter
Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing
Ep 34: How will AI affect Graphic Design with Liz Mosley
Ep 25: Inclusive Design Deep Dive with Eriol Fox
Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts
Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.
They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Laura here:
Laura’s LinkedIn
Laura’s website
Taught by Humans LinkedIn
Taught by Humans website
Taught By Humans YouTube
Useful links:
Chat GPT
Reinforcement learning
Drake and The Weekend Deep Fake
‘Be Right Back’ Black Mirror Episode
Claude
GPTs
‘White Christmas’ Black Mirror Episode
Supabase
Enniskillen Christmas Ad
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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Saknas det avsnitt?
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In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Bianka here.
Useful links:
The 4 Ps of Marketing
What is Cause Marketing
What is ESG
Black People Who Hike
Beautiful Silence ad
Nike Lunar New Year ad
American Greetings ad
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Jon here
Useful links:
Atomic Smash
W3C Accessibility Standards Overview
Midjourney Imagine Art
Chat GBT
Google Bard
Dharmesh Shah
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.
They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Jess Hellens here:
LinkedIn
Instagram
You can find Wild Coworking here:
Instagram
Website
Useful links:
Listen to Jess’ previous episode on the podcast here
Small Is Beautiful: A Study of Economics As If People Mattered
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.
Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find John here.
Useful links:
Burger King, Women Belong in the Kitchen
Warburtons Mad about the Bread with Samuel L Jackson
Warburtons GoodBagels with Robert De Niro
Sainsbury's, Gravy Song
Innocent Christmas Advert
Bic International Women’s Day ad
Netflix tweet
Surreal Celebrity Names Campaign
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ritz The Gathering: Where There's Love, There's Family
Ritz A Taste of Welcome
Alia’s Worth the Wait Samosas
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!
Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Liz here:
The Building Your Brand Podcast
Design your own branding course
Website
LinkedIn
Instagram
TikTok
YouTube
Twitter
Useful links:
Canva
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Pepsi new logo
Olympics logo controversy
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find David here:
LinkedIn
Instagram
Threads
AI tools mentioned:
Daily Motion
Fireflies
Otter
Vocify
Campaigns mentioned:
Norwich City Samaritans
Uber One
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.
Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Western ad.
Middle Eastern Ad.
Both ads compared.
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
LinkedIn
Twitter
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Join Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Crystal here:
Twitter
LinkedIn
SERP’S up podcast
Crystla’s articles on Wix Learning Hub
Useful links:
Suite of SEO tools from Wix
Luke Carthy
Introduction to Web Accessibility
Google Trends
Pinterest announces inclusive product updates
Google Business Profile
Sancho’s
Kalkidan Legesse
How to Create User-first Content
Women in Tech SEO
Areej AbuAli
Brighton SEO
What Is Schema Markup & How to Implement Structured Data
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They'll be covering topics like alt text, stock photos and the fascinating world of influencer marketing!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Black Girl Convention
Mena Fombo
Inclusive Stock Photo Blog
Black Illustrations
Alt Text Resource
Joy Ofodu
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices.
Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Gemma Here.
You can find Ghyston here:
Website
LinkedIn
Instagram
Twitter
Useful links:
How to Fail podcast
B-Corp
Rebecca Burton
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
What is generative AI
Coded Bias on Netflix
Bloomberg article
Chat GPT
Bard
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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Join us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices.
Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms.
Sign up to our newsletter here.
You can find the transcript here.
You can watch the episode on YouTube here.
Find Teresa here:
Website
Instagram
Dream Business Podcast
Useful Links:
Dice score
Dice charter
Amy Porterfield
Kajabi
Megan Miller
Dr Chatterjee
Bryony Gordon
Curvy Kate
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
What is inclusive marketing?
Hubspot Inclusive Language Blog
Mumbo Jumbo
Crazy
Hysteria
Master
Disability language guidelines
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
LinkedIn
Twitter
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Welcome to Season Two!
In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 21: What is Inclusive Design?
Inclusive Design by Microsoft
Number of Black women in tech
Dollars & Dragons Podcast.
You can find Eriol here:
Mastodon
Twitter
Hachyderm
LinkedIn
Superbloom
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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Welcome back! This episode marks the beginning of Season Two!
In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Inclusion and Marketing podcast
Matthew Tsang
Sonia Thompson
Inclued Waitlist
You can find Joyann here.
You can find Inclued here:
Website
LinkedIn
Twitter
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It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.
If you want to see us interview anyone in particular in season two, don't hesitate to reach out!
You can watch the podcast here: https://www.youtube.com/watch?v=awVnsGy9aro
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens: https://www.youtube.com/watch?v=Ur5BLS5CgHQ
Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton: https://open.spotify.com/episode/3PlDjHLGPXpW1fxiVunbbq
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu: https://www.youtube.com/watch?v=s45XArMWm1A
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou: https://www.youtube.com/watch?v=L1wddz-tWqo
Ep 14: Why were we on strike for International Women's Day?: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=564s
Pay Gap Bot: https://twitter.com/PayGapApp
Ep 13: Portraying Love Inclusively in Marketing: https://www.youtube.com/watch?v=meAs6ey_Zhw
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
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In this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content.
You can watch the podcast here: https://www.youtube.com/watch?v=3UrjwUTtlak
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Watch the previous episode here: https://www.youtube.com/watch?v=TYetmE39FSU
https://inclusive.microsoft.design/
https://wave.webaim.org/#:~:text=WAVE
WCAG: https://www.w3.org/WAI/standards-guidelines/wcag/glance/
https://inclusivedesign24.org/2023/
https://venngage.com/tools/accessible-color-palette-generator
https://blog.hootsuite.com/inclusive-design-social-media/
https://colororacle.org/
https://webaim.org/articles/contrast/evaluating
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
- Visa fler
