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We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development.
About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries).
Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people.
I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle.
Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time.Connect with Lindsay on Instagram
Check out Hotel Lobby Candle: Instagram | hotellobbycandle.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in social media strategies is so important. He also gives us a peek into Verizon's tailored content across platforms and shares a behind the scenes look at the Beyoncé x Verizon Super Bowl campaign.
Here's a peek at what we cover in this episode:
[00:03:16] - Gabe gives us a peek at his career journey, from gaining social media experience while interning at dosomething.org, to his Zimmerman Agency days managing Chuck E. Cheese's social, and eventually landing at Verizon. He also explains the positive aspects of an agency career start and reveals the skill he thinks has been the most critical to develop in his career thus far.
[00:12:48] - Gabe shares why building your personal brand is so impactful and reveals the LinkedIn strategy that allows his personality to shine. He then dives in to his everyday role managing Verizon's unique social media strategy that increases brand awareness, engagement, and loyalty - sharing examples of agile and reactive content that performed well and helped ladder up to the brand's overall goal on social media.
[00:24:18] - Gabe explains how data and analytics should drive and inform your social strategy, and the role they play in presenting new ideas to your team.
[00:28:48] - Gabe shares how Verizon's brand voice and content strategy differs per platform, and gives us an inside look at some of the favorite projects he's worked on at Verizon (like their Super Bowl campaign with Beyoncé).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Gabe's episode:
Evolving Your Brand Over Time | Matt Prince of Taco Bell
Getting Silly on Social Media | Jack Hailey of Chili's
Top Social Media Tips by Platform | Bri Reynolds of Lyft
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Gabe on LinkedIn
Learn more about Verizon: Instagram | LinkedIn | TikTok | Facebook
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
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We're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! In this episode, Jen shares her tried and true PR tips, what journalists and editors are looking for in story pitches, and how your brand can kickstart (or refresh!) your PR strategy in 2024.
About Jen: Jen Hartmann is the founder of NEAT, a boutique PR agency located in Louisville, Kentucky. She holds an MBA from Lindenwood University and has over 9 years of industry experience. She has worked for a variety of agencies managing influencer collaborations, content strategy, email marketing campaigns and events for both startups and Fortune 500 brands in industries such as CPG, fashion, tech and hospitality.
As the founder of NEAT, Jen Hartmann has advised over 290+ brands on positioning themselves in front of the right customers at the right time, through media features, social media campaigns, podcast interviews, influencer collaborations and more.Connect with Jen + NEAT: LinkedIn | neattheagency.com
Listen in to the Served Neat Podcast
Grab the High Proof PR Deck here! + Use code "MARKETINGHAPPYHOUR" at checkout for 10% off!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to reality. She also shares her top tip for each social platform that Sweet Loren’s is currently present on, and explains why she thinks we’ll be reverting back to still images as the future of social media unfolds.
Here's a peek at what we cover in this episode:
[00:02:48] - Alyssa shares her journey from majoring in accounting to gaining experience in events and social, eventually joining the HIPPEAS Field Marketing team then moving on to Krave Jerky, Owl's Brew, and now Sweet Loren's. She also explains her current day to day responsibilities, including content planning for future launches and managing social, brand partnerships, creators, ambassadors, and more.
[00:06:25] - Alyssa walks us through her favorite projects at the brand - like the strategic launch of seasonal flavors - and explains how the team is able to tell the Sweet Loren's brand story through educational content and selective partnerships.
[00:10:12] - Alyssa gives us a peek into the marketing strategy around Sweet Loren's two newest products, Puff Pastry and Pizza Crust, and how the brand thinks about sharing these products on social.
[00:28:00] - Alyssa dives deeper into the brand's current social media strategy, noting their tried and true post formats and why they're prioritizing TikTok for the rest of this year. She also shares her top tip for each of these platforms: Instagram, TikTok, Facebook, Pinterest, and LinkedIn, and her predictions for the future of social.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Alyssa's episode:
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Alyssa: Instagram | LinkedIn
Check out Sweet Loren's: Instagram | TikTok | Pinterest | Facebook | sweetlorens.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Katelyn Rhoades - Host of Call Her Creator, Owner of enfluence Marketing Studio and full-tme content creator. In this episode, Katelyn walks us through the key growth strategies she's enacted to build her social media following (specifically through the power of Reels), how the social media landscape has changed in her 15 years of experience, and her best advice for brands and creators when working together on video deliverables.
About Katelyn: Katelyn Rhoades, also known as Social Marketing Queen over on Instagram, is your new social media BFF, host of the Call Her Creator podcast, and CEO of enfluence Marketing Studio. Dedicated to giving your business the spotlight it deserves online, she transforms passions into profit powerhouses through the magic of Social Media Marketing. With 15+ years of expertise, Katelyn's strategies weave storytelling and video marketing to captivate audiences around the world. A skilled communicator, she shares her insights on stages across the nation and has been featured as a Top Instagram Coach for 2024!
Connect with Katelyn: Instagram | enfluencestudio.com | Call Her Creator Podcast
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Erica's chatting with Lauren Murphy, Brand Marketing Manager at Fishwife, a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. In this episode, Lauren explains how Fishwife is building a brand that resonates with a new generation of consumers, through brand collaborations, unique packaging, and letting their company culture shine. She also shares incredible tips for DTC brands looking to make the jump from online to on shelf in retail stores.
Here's a peek at what we cover in this episode:
[00:02:48] - Lauren shares her experience building a strong network on Instagram with CPG (consumer packaged goods) brands and tapping into that network to land her roles as Affiliate Marketing Coordinator at JOJOs Chocolate and TikTok Manager at Ghia prior to consulting and ultimately transitioning into her current full time role at Fishwife.
[00:06:25] - Lauren explains what her day to day tasks look like as Brand Marketing Manager at Fishwife, managing all things social, community, influencer, affiliate, partnerships, content creation, and more. She also shares a peek into some of her favorite brand moments with Fishwife, like the tinned fish renaissance on TikTok and their recent on location IRL event with iconic NYC bakery L'Appartement 4F.
[00:10:12] - Lauren dives deeper into the process of bringing brand collaborations to life, and how Fishwife has a 360 degree approach that ensures they're vetting partners properly and activating across multiple touchpoints. She also walks us through the messaging strategy for brands moving from DTC to retail locations and reveals how strong branding and a loyal community influences retail demand.
[00:28:00] - Lauren shares her perspective on what makes a great company culture, and why Fishwife totally leans in when sharing "life at the brand" on social.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Lauren's episode:
Evolving Your Brand Over Time | Matt Prince of Taco Bell
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Lauren on LinkedIn
Check out Fishwife: Instagram | TikTok | eatfishwife.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focus, the psychology of marketing and how to humanize your brand through direct connection with your consumer.
About Jennie: As a Korean immigrant who moved to Southern California at the age of 12, Jennie Yoon embarked on a path that led her to create Kinn Studio, a modern-heirloom fine jewelry brand in 2017, inspired by a family tragedy in which her family’s heirlooms were robbed from their home. Yoon sought to create her line of timeless pieces in honor of those sacred lost pieces and to create a destination for new, modern heirlooms.
Check out Kinn Studio: Instagram | LinkedIn | TikTok | Pinterest | kinnstudio.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over the past 3 years on the Marketing Happy Hour podcast.
Here's a peek at what you'll hear:
[00:01:59] - Bri Reynolds of Lyft shares the truth about social media virality and her top tip for each social media platform. Listen in to Bri's full length episode here.
[00:06:03] - Jacynth Serrano Rodriguez of Our Place explains her thoughts on organizing your content (shout out to Notion!) and developing effective content calendars. Listen in to Jacynth's full length episode here.
[00:09:38] - Jack Appleby of Future Social dives in to his perspective on popular "unhinged" content and well as the importance of testing trends. Listen in to Jack's full length episode here.
[00:14:05] - Maddie Hinderstein of TLC addresses staying on top of social's ever-changng landscape. Listen in to Maddie's full length episode here.
[00:18:11] - Jack Hailey of Chili's gives us his predictions for the future of social media (hint: get silly with it!). Listen in to Jack's full length episode here.
NYC EVENT WAITLIST! Sign up to learn more and join us for a (FREE) encouraging evening of networking, learning and connecting with the Marketing Happy Hour community in New York City, in partnership with Creative People! Event date: June 27, 2024
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales.
About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.
Whether you're trying to get some buzz around a product launch in Target or you're opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds.Learn more about Hummingbirds: Instagram | LinkedIn | hummingbirds.com
Check out Hummingbirds’ Local Influencer Marketing Guide
Listen to the Local Marketing School Podcast
Connect with Emily on LinkedIn
Connect with Callie on LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professionals, with friends in the industry, and among the Marketing Happy Hour community to share in this episode.
Here's what we're diving into:
Tips for navigating the interview process as a job seeker both in person and over Zoom: the importance of preparation, being presentable and engaged, and showcasing your accomplishments alongside your personality. Tips for hiring managers conducting interview processes: the impact of transparency and caring about the talent experience (check out the Alma careers page referenced here), how to navigate assignments, and what to include in your job descriptions to narrow down your applicant pool to the *right* talent. Tips for negotiating an offer from the talent side: what you can negotiate outside of salary, and why backing up any negotiation ask with clear quantitative data is important (check out our recent episode with Tori Dunlap of Her First $100K to learn more). + For hiring managers: how to ensure your offer will be accepted!NYC EVENT WAITLIST! Sign up to learn more and join us for a (FREE) encouraging evening of networking, learning and connecting with the Marketing Happy Hour community in New York City, in partnership with Creative People! Event date: June 27, 2024
Check out our Job Board - updated weekly!
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Sign up for the Marketing Happy Hour email newsletter!
Other career-focused episodes you'll love if you enjoyed this episode:
4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
How to Find a Mentor | Matthew Miller of Orlando Informer
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People
This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups.
If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
In an ongoing effort to support who we are in *and* outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we chat with Mike about the essential things that first time homebuyers should be considering as they begin to think about buying, selling, and investing in real estate.
About Mike Collier: Mike Collier is originally from Atlanta, GA and has been living in Orlando since 2004. Upon moving to Florida he immediately started work within the Disney College Program and fell in love Disney's superiority in Guest Service, Quality and Entertainment.
In 2006, Mike was selected among the then 65,000 Cast Members to represent Walt Disney World as a Walt Disney World Ambassador - a program started by Walt Disney himself that selects an official representative of the company to the Cast Members, local community and the world.
Mike and his family currently reside in Windermere, FL. His passion for real estate started at an early age and has spurred him to personally buy, sell and invest in various forms of real estate.
Mike leads the Mike Collier Home Team in helping their clients find the BEST property at the BEST price with the BEST protection.
Connect with Mike: Instagram (DM "Guide" for Mike's Home Buying Guide) | YouTube | closetothemagic.com
Resources Mentioned: Bankrate | Nerd Wallet Mortgage Calculator
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals has succeeded on TikTok Shop.
Here's a peek at what we cover in this episode:
[00:02:48] - Ellie shares her career journey thus far from graduating in 2020 as a ballet and strategic communications double major to joining a digital marketing agency to gain hands on experience in paid social, paid search, affiliate and email marketing in the luxury fashion, beauty and CPG (consumer-packaged-goods) spaces, and ultimately landing her current role sitting on Beekeeper's Naturals digital team within the growth division, focusing on DTC (direct-to-consumer) growth marketing, retail performance marketing and omnichannel brand awareness strategies.
[00:10:13] - Ellie dives into performance marketing strategies for both DTC and retail campaigns. She walks us through paid search on Google/Meta (with a full funnel approach), PPC (pay-per-click) ads, how vital audience targeting really is, and how the brand utilizes testing of messaging and media elements to improve their strategies to support business priorities. She also explains the role that seasonality plays in managing paid media campaigns.
[00:19:37] - Ellie chats through paid TikTok campaigns, including what the brand is doing with TikTok shop and their main focuses on that platform for both organic and paid social.
[00:28:00] - Ellie walks us through the team's process of streamlining internal communications, and shares the importance of personal projects that serve as a creative outlet.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Ellie's episode:
Creating Fresh and Innovative Social-First Content | Jacynth Rodriguez of Our Place
Affiliate Marketing 101 | Sarah Miotti (prev. Beachwaver Co.)
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Ellie: LinkedIn | Instagram | Blog
Check out Beekeeper's Naturals: Instagram | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their local community and beyond.
About Taylor Prater, in her own words: I have been in the beverage community for the better part of the last 15 years. What started as a bartending job at an upscale martini joint at 19 years old turned into a passion for the hospitality industry which then turned into a passion for the CPG/RTD world. After craft cocktail bartending, I spent 3 years working in the liquor world representing the William Grant and Sons portfolio. I met some of the most beautiful, passionate souls and fell in love with brand design and creation.
My attention then turned to coffee and creating our brand, Made Coffee. Made has the distinction of being the first canned cold brew in the state of Florida. Over 5 years (and counting) we were able to grow into 3 canned products as well as a line of specialty whole bean coffee.
Now, I find myself working with the amazing people at Mother Kombucha enhancing their marketing and community efforts. Mother Kombucha focuses on creating beverages for a better world. We are people conscious, health conscious and earth conscious. We emphasize using business for good and use our platform to bring awareness to initiatives such as sustainability and women's rights, all while making delicious sustainable beverages to make humans feel good.
Connect with Taylor: Instagram | LinkedIn
Learn more about Mother Kombucha: Instagram | LinkedIn | TikTok
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week The unique benefits of podcasting compared to other marketing mediums The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers Tips for growing your community and measuring the success of your podcastGrab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Interested in starting your own podcast and want to dive a bit deeper? Grab our Podcast Launch Strategy Guide here.
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can put your brand at a true advantage, and how to balance personal pursuits with work to become a well-rounded, fulfilled professional.
About David Jaffin, in his own words: As an experienced marketer and entrepreneur with over five years of C-Suite experience, I've dedicated my career to the art of storytelling, athlete branding, and the startup ecosystem. My passion lies in not just navigating the business world but in finding meaningful ways to give back through my work.
At OpenFortune, I've been instrumental in driving growth, leading to our ranking at #128 in the 2023 Inc. 5000 list for the fastest-growing companies. My focus has been on spearheading the company re-brand, overseeing the development of a new website, sales materials, and content to enhance the brand's presence and effectively communicate its value proposition.
Before OpenFortune, as a co-founder and Chief Content Officer at GRIT Player Services, I built and sold a successful creative agency, shaping the personal and professional brands of over 50 NFL, MLB, and NBA athletes. My work spans across content creation, including the impactful documentary "Making America," and extends into thought leadership through guest lectures at esteemed universities.
Outside the office, I'm equally passionate about my personal pursuits, which include triathlon training, leading a book club, and volunteering my time to tutor children in reading.Connect with David: Instagram | LinkedIn
Listen in to David's podcast, How The F*ck Did You Get That Job?
Learn more about OpenFortune: LinkedIn | openfortune.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
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Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity, product innovation schedule, and curated customer experience.
Here's a peek at what we cover in this episode:
[00:03:19] - Leah describes her career journey thus far, from obtaining a graphic design degree from the University of Minnesota to her current role as Creative Director at Caribou Coffee. She also reveals how she leads her creative team and what she looks for when hiring creative talent (hint: the more you narrow your niche, the more marketable you are as a creative)!
[00:08:37] - Leah explains how to craft an effective creative brief, including relevant information and context.
[00:14:04] - Leah walks us through the strategy Caribou Coffee implements to stand out in a heavily saturated space like coffee, including their strong brand identity, product innovation schedule, and unique curated customer experience. She also explains the creative team's role in communicating this differentiation, and the subliminal messaging that comes through creative work.
[00:20:23] - Leah shares how brands with limited resources can ensure they're optimizing their creative processes, and reveals two new Caribou Coffee launches live TODAY!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Leah's episode:
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR
Should You Hire a Creative Agency? | Jesse Green of Handcar
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out Caribou Coffee: TikTok | YouTube | Instagram | Facebook | cariboucoffee.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into:
Tip #1: Build Your Network - It's Your Greatest Asset
Tip #2: Build Your Personal Brand (on LinkedIn + beyond)
Tip #3: Do Things That Scare You
Tip #4: Build Your Skills
Download our Marketing Happy Hour Starter Kit
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Check out our Job Board
Other career-focused episodes you'll love if you enjoyed this episode:
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
How to Find a Mentor | Matthew Miller of Orlando Informer
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People
Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path
Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE
This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups.
If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand online and creating engaging content across different platforms.
Here's a peek at what we cover in this episode:
[00:04:45] - Macy shares her career journey thus far, explaining how a viral TikTok video led to her freelance gig managing Spritz Society's TikTok, and walks us through the natural progression from that freelance gig to her current role as the brand's full time Social Media Manager.
[00:07:50] - Macy explains how developing her personal brand and social media presence has truly helped her in her career, and reveals how she's grown her TikTok following by being herself (and NOT overthinking her content!). She then gives her best advice for aspiring content creators and uncovers why she believes in quantity over quality on TikTok for both brands and creators.
[00:14:06] - Macy walks us through the current social media strategy for Spritz Society, and how they're using humor to connect with their audience. We also have a fun conversation about the marketing strategy behind their recent launch at Target.
[00:25:50] - Macy explains how the brand remains so present and engaged with their community and shares some trend predictions for 2024 and beyond.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Macy's episode:
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
Marketing a New Category | Brianda Gonzalez of The New Bar
Getting Silly on Social Media | Jack Hailey of Chili's
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Macy: Instagram | TikTok | "The Bit" Card Deck
Check out Spritz Society: Instagram | TikTok | spritzsociety.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of working in the PR and influencer spaces, designed for recent graduates and small business owners. In this episode, Tiana and Avery chat through the impact of a strong PR and partnerships strategy and their best advice for young professionals!
About Tiana James: A seasoned professional in PR strategy, Influencer and Celebrity partnership marketing, Tiana has been amplifying brands for almost 10 years. From retail and fashion to the consumer packaged goods (CPG) industries, her career has been dedicated to making brands culturally relevant.Her excitement for the industry and positive approach to relationships fuels her drive to propel brands forward and empower individuals to take charge of their careers.
About Avery Bash: An experienced public relations specialist with a background in digital marketing and startups, Avery has extensive PR and partnerships experience with clients in a variety of industries ranging from tech startups to global lifestyle and wellness brands.With a passion for storytelling and consumer connections, she enjoys challenging the status quo and building creative and effective solutions for brands.
About Amplifyed, in Tiana and Avery's own words: Together, we founded Amplifyed because we saw a knowledge gap in the marketing world. So many smart and successful marketers are still uneducated about the ins and outs of public relations and how to work with influencers. There's a lot of gatekeeping! Simultaneously, traditional marketing or communications classes don't necessarily cover the real-world knowledge necessary to start a career in PR or Social Media/Influencer work. So, our course is really geared towards undergraduate students and small business owners - or really anyone who wants to learn the basics about PR and Influencer Relations!
Follow along with Tiana: LinkedIn | Instagram | TikTok
Follow along with Avery: LinkedIn
Check out Amplifyed: Instagram | amplifyedcourse.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career.
Here's a peek at what we cover in this episode:
[00:03:53] - Matt shares a bit of his career journey thus far, from working for the City of Anaheim in events and communications, leading executive communications at Disneyland, and now his 10+ years at Taco Bell. He also gives us an inside look at some of the standout projects he's worked on with the brand, and how Taco Bell has evolved from a food brand to a lifestyle brand.
[00:12:58] - Matt walks through his current day to day at Taco Bell, including the KPIs his team is looking for, what trends they activate on, and how reactive they can be to trending topics.
[00:17:56] - Matt explains how important relationships are in PR, and how brands can best support the journalists they interact with.
[00:20:36] - Matt speaks to the power of mentorship by sharing learnings from his role as an adjunct professor at Chapman University and his community for young professionals, #ForYouPath.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Matt's episode:
Getting Silly on Social Media | Jack Hailey of Chili's
Media Relations 101 | Jacob Duarte of McDonald's
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Matt: Instagram | Twitter | TikTok | LinkedIn | foryoupath.com
Check out Taco Bell's Website
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support - Visa fler
