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Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.
00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent
00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:33 - 01:58 Faruk’s Bio
01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency
17:44 - 18:50 Faruk, welcome to the show!
18:51 - 22:48 Transition to CGI
22:49 - 24:48 Career Highlights
24:49 - 31:03 The Impact of Photorealistic CGI
31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry
35:56 - 40:36 Award-winning Advertising Campaigns
40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing
49:10 - 53:10 The Future of Previsualization in Sales and Marketing
53:11 - 56:24 Principles of Design
56:25 – 1:00:49 Creating virtual worlds and authenticity
1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/
1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:02:09 – 1:02:55 Join The Marketing Expedition Community today!
#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency
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Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.
00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao
00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 01:50 Carolyn’s Background
01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring
14:43 - 18:16 Welcome to the show, Carolyn!
18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing
23:18 - 28:20 Data Collaboration Unblocks Internal Teams
28:21 - 31:22 AI Enhances Ad Performance Analysis
31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas
35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.
36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights
39:57 - 42:28 AI-Powered Anomaly Detection for Business Data
42:29 - 46:48 Staying Informed in the Business World
46:49 - 53:01 Unblocking a Complex Product Launch
53:02 - 57:11 Embracing AI for Marketers
57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/
57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
58:11 – 58:57 Join The Marketing Expedition Community today!
#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring
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Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.
00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker
24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:02 Ernie’s Bio
02:03 - 12:55 Marketing Essentials Moment: Customer Retention
12:56 - 15:50 Ernie, welcome to the show!
15:51 - 18:57 Transition from Illustration to Marketing
18:58 - 21:28 Starting a Freelance Business
21:29 - 28:19 Branding Messaging
28:20 - 33:49 Consistency in Branding
33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools
37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
38:11 - 39:35 Underrated AI Tech in Marketing
39:36 - 42:17 Posting Frequency and AI Scheduling
42:18 - 47:07 The Potential Overuse of AI in Social Media
47:08 - 52:14 The Process of Developing Your Brand with AI
52:15 - 54:48 Real Value in Your Brand
54:49 - 56:28 Visit: https://ernburn.com/
56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
57:36 – 58:22 Join The Marketing Expedition Community today!
#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention
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Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.
00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 01:45 Jen’s Background
01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey
15:43 - 16:10 Welcome to the show, Jen!
16:11 - 21:01 Transition to Pinterest Marketing
21:02 - 24:09 Pinterest as a Search Marketing Tool
24:10 - 27:17 Brand Inspiration
27:18 - 32:22 Trending Pins and Client Success Stories
32:23 - 37:03 The Importance of Video and Graphics
37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.
37:50 - 43:26 Delegating and Prioritizing Work
43:27 - 49:04 Setting and Meeting Business Goals
49:05 - 51:49 Conducting a Marketing Audit
51:50 - 56:15 Resources to check out
56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/
57:21 - 59:35 Jen’s Pinterest Challenge
59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!
#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics
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Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.
00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 02:06 Juliana’s Bio
02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation
16:56 - 20:19 Welcome to the show, Juliana!
20:20 - 26:28 The scale map diagnostic
26:29 - 30:34 Scaling businesses rapidly
30:35 - 31:21 Project management for business growth
31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.32:12 - 34:41 Common company gaps and metrics
34:42 - 39:19 Growth metrics
39:20 - 42:12 Scaling a sales team
42:13 - 43:23 Sales process efficiency tips
43:24 - 45:12 Resources for scaling. Visit: ScaleTime
45:13 - 46:45 Let go of perfectionism
46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
47:16 - 48:02 Join The Marketing Expedition Community today!
#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess
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Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.
00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 02:03 Chellie’s Background
02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance
10:19 - 12:53 Welcome to the show, Chellie!
12:54 - 16:16 Chellie’s Books
16:17 - 20:48 Building Personal Brand for Success
20:49 - 23:31 Branding and Customer Satisfaction
23:32 - 28:07 Personal Coaching
28:08 - 29:31 Culture Building
29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.
30:18 - 37:25 Workplace Culture and Recognition
37:26 - 39:00 Flexibility and Culture Shift
39:01 - 42:15 Hybrid Workforce Models
42:16 - 48:10 Mentors and Family Influence
48:11 - 49:49 Visit: chelliephillips.com
49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
50:40 - 51:27 Join The Marketing Expedition Community today!
#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship
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Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.
00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:16 Carolyn’s Bio
01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies
07:28 - 08:10 Welcome to the show, Carolyn!
08:11 - 12:11 Carolyn’s Career Path
12:12 - 13:14 Working with Top Brands
13:15 - 19:00 Brand Building vs. Performance Marketing
19:01 - 22:16 The Importance of Brand Recognition
22:17 - 23:02 Successful Brand Campaigns
23:03 - 28:28 Client’s Case Study
28:29 - 34:59 A Unique Campaign turns Viral
35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”
40:33 - 42:10 The Importance of Educating Customers
42:11 - 47:15 Memorable Marketing Projects
47:16 - 50:04 Resources and Learning
50:05 - 55:42 Involvement with the 4As and Industry Conferences
55:43 - 56:24 Visit: Response Marketing - https://response.agency
56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
56:57 – 57:40 Join The Marketing Expedition Community today!
#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling
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Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.
00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker
00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 01:53 Matt’s Background
01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?
12:07 - 14:45 Welcome to the show, Matt!
14:46 - 18:23 Narrowing Focus in Marketing Services
18:24 - 20:04 Creativity in Art and Marketing
20:05 - 21:07 Defining a True Niche
21:08 - 25:50 Marketing and Building Relationships through Podcasting
25:51 - 27:09 The Impact of Podcasting
27:10 - 31:37 Story Brand Framework
31:38 - 34:14 The Importance of Clarity in Marketing
34:15 - 40:10 The Value of Mentorship
40:11 - 45:18 The Challenges for Young Marketers
45:19 - 46:15 Visit: https://bankercreative.com/
46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
46:45 – 47:32 Join The Marketing Expedition Podcast today!
#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing
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Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.
00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora
00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 02:07 Reenita’s Bio
02:08 - 10:26 Marketing Essentials Moment: Video Marketing
10:27 - 16:24 Reenita, welcome to the show!
16:25 - 18:46 Writing for audio and screenplays
18:47 - 22:17 Audio as a storytelling medium
22:18 - 25:24 Evolving methods of promotion
25:25 - 29:33 Discovering book awards and reviews
29:34 - 32:59 Constantly being present
33:00 - 35:04 Finding the right representation
35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.
36:36 - 40:19 Embracing artificial intelligence
40:20 - 45:11 AI voices and voice acting
45:12 - 51:12 Motivation in the writing industry
51:13 - 54:03 Fiction storytelling mastery
54:04 - 58:42 Writing stories for younger audiences
58:43 - 59:19 Expanding storytelling beyond stereotypes
59:20 – 1: 00:23 Visit: https://reenita.com/
1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:01:33 – 1:02:20 Join The Marketing Expedition Community today!
#ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting
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Seasoned podcast publicist and educator, ChristinaLenkowski, shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodcasts.
00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:56 Christina’s Background
01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines
10:50 - 14:24 Christina, welcome to the show!
14:25 - 16:17 The Impact of Podcasts on Business
16:18 - 20:05 Tracking ROI from Podcast Guesting
20:06 - 23:16 The Importance of Sharing Podcast Episodes
23:17 - 27:55 Building Relationships with Podcast Hosts
27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth
31:05 - 33:15 The Evolution of Podcasting
33:16 - 34:17 Hashtag Strategy in Publicity
34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.35:08 - 43:56 When to Hire a Publicist?
43:57 - 47:46 The Growth of Podcast Listening
47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com
49:04 - 50:32 Maximizing Podcast Guest Appearances
50:33 - 57:07 Encouragement to Embrace Podcast Opportunities
57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
58:50 - 59:37 Join The Marketing Expedition Community today!
#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine
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In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.
00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:12 Welcome to the show, Drew!
01:13 - 01:49 Celebrating the 200th Episode
01:50 - 04:30 Drew’s Background and Meeting Rhea
04:31 - 07:29 Challenges in Seattle and Moving Back to Boise
07:30 - 10:02 Starting a Business and Marriage
10:03 - 12:46 Origin of the Name Peppershock
12:47 - 16:20 Building Brand Recognition
16:21 - 19:14 First Successful Client Project
19:15 - 22:57 Hiring Employees and Expanding Offerings
22:58 - 26:58 Understanding Audience and Marketing Impact
26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
28:01 - 33:04 Targeted Advertising and Connected TV
33:05 - 38:50 Marketing Advice and Business Growth
38:51 - 42:30 Understanding Accounting and Finance
42:31 - 42:21 Distinguished Alumni Recognition
42:22 - 46:30 Recognizing Long-Term Clients and Team Members
46:31 - 47:50 Family Support and Work-Life Balance
47:51 - 49:03 Peppershock Media and The Marketing Expedition Community
49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
51:20 - 52:05 Join The Marketing Expedition Community today!
#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising
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Founder and Fire Chief, Lynette Hoy, has a core value of community service,which is reflected in the many heart-based projects that Firetalker PRsupports. She is a strong advocate for the American Cancer Society, serving oncommittees for events, managing event promotion, and public relations
00:25 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:46 - 01:49 Lynette’s Bio
01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?
07:16 - 09:37 Lynette, welcome to the show!
09:38 - 14:05 Success Stories and Client Impact
14:06 - 19:35 AI-Generated Content Ethics
19:36 - 21:20 Accountability in Leveraging Technology
21:21 - 26:36 Shifting Work Preferences and Connection
26:37 - 31:41 Building Meaningful Connections in Business
31:42 - 34:04 Networking Strategies
34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.
34:55 - 40:57 Optimizing your LinkedIn profile
40:58 - 43:04 Entrepreneurial trends and leadership
43:05 - 47:00 Publicity Strategist
47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop
49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
50:53 - 51:41 Join The Marketing Expedition Community today!
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David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.
00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston
00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 02:24 David’s Background
02:25 - 14:53 Marketing Essentials Moment: Educational Marketing
14:54 - 16:25 David, Welcome to the show!
16:26 - 18:18 Member of Distinguished Alumni
18:19 - 25:25 Alumni Association
25:26 - 31:43 Boise State’s "Unbridled" Campaign
31:44 - 36:50 Boise State's Three Priorities
36:51 - 44:06 Athletics Engagement
44:07 - 46:30 Role of Volunteers
46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu
49:00 - 54:34 Alumni Engagement Survey
54:35 – 1:02:03 Increasing Alumni Engagements
1:02:04 – 1:04:05 The Five R’s
1:04:06 – 1:07:57 Boise State’s Strong Brand
1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:08:47 – 1:09:36 Join themarketingexpedition.com today
#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards
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Raul Hernandez Ochoa is a bootstrapped growthstrategist who enjoys espressos, powerlifting, spending time with his family,and serving the local and global community. He is the founder of Do Good Work,a digital marketing agency that helps mission-driven founders scale theirimpact.
00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewhat sort of tool to not think, then when you actually take the time to think, you are automatically different." — Raul Hernandez Ochoa
00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:05 Raul’s Bio
01:06 - 09:37 Marketing Essentials Moment: Challenges in Digital Marketing
09:38 - 12:24 Welcome to the show, Raul!
12:25 - 15:33 About “Productive Profits” Book
15:34 - 19:35 Personal Growth Habits: Networking and Thinking
19:36 - 21:18 Utilizing AI Tools
21:19 - 22:08 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.22:09 - 26:40 Elevating Brands through Holistic approach
26:41 - 27:40 Experience with Fortune 500
27:41 - 32:54 Why do people buy?
32:55 - 36:44 Working with Mission-Driven Founders
36:45 - 40:04 Inspirational Figures
40:05 - 42:00 Advice for Aspiring Marketers
42:01 - 43:10 Visit: Do Good Work
43:11 - 43:26 Thank you so much, Raul! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
43:27 - 44:35 Join The Marketing Expedition Community today!
#DigitalBusinesses #OrganicGrowth #SearchEngineOptimization #PaidSearchMarketing #WebsiteTraffic #SEO #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #AITools #ArtificialIntelligence #MarketingAgency
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Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.
00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett
00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 01:45 Aaron’s Background
01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy
06:23 - 08:50 Welcome to the show, Aaron!
08:51 - 12:28 Values-driven culture
12:29 - 14:20 Delivering joy in the workplace
14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)
17:14 - 20:30 New digital tracking guidelines
20:31 - 24:13 Custom tracking implementation
24:14 - 27:10 Boosting performance with first-party data
27:11 - 31:37 Performance marketing in privacy-first world
31:38 - 35:14 Evolving digital marketing trends
35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/
36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
36:57 - 37:43 Join themarketingexpedition.com today
#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency
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Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.
00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:17 Dilyana’s Bio
01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation
07:16 - 09:49 Welcome to the show, Dilyana!
09:50 - 13:08 Powerful moment for self-growth and development
13:09 - 14:45 Incorporating self-care into busy lifestyles
14:46 - 17:19 Hormonal changes and mood shifts
17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.
18:11 - 22:16 Building brand awareness
22:17 - 24:09 Dilyana's sources of information and motivation
24:10 - 26:18 Marketing strategies and challenges
26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)
27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/
27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
28:39 - 29:25 Join The Marketing Expedition Community today!
#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth
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Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.
00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark
00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 01:15 Jon’s Background
01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing
07:53 - 10:05 Welcome to the show, Jon!
10:06 - 15:50 Helping Startups
15:51 - 16:39 Focus on Regulated Industries
16:40 - 19:22 Techniques for Staying Current in Marketing
19:23 - 22:47 Exploring the Integration of AI in Marketing
22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth
27:48 - 32:30 Highlighting a Client Success Story
32:31 - 37:00 Formulating Strategy for Successful Product Launches
37:01 - 40:00 SEO Tools
40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark
41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
42:17 - 43:03 Join themarketingexpedition.com today
#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency
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Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.
00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles
00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 01:31 Peggy’s Bio
01:32 - 08:15 Marketing Essentials Moment: Zero Click Search
08:16 - 10:53 Peggy, welcome to the show!
10:54 - 15:09 Holistic approach
15:10 - 18:00 Business development strategies
18:01 - 26:30 Client onboarding questions
26:31 - 30:50 Remote work in Idaho
30:51 - 33:05 Creating a culture for your employees
33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.
33:57 - 34:44 Performance and profit strategies
34:45 - 40:19 Difference between scaling and growing
40:20 - 43:55 Staying on trends
43:56 - 44:37 Need for single agency solutions
44:38 - 47:35 Discovering profitable services
47:36 - 51:31 Ultimate business goals
51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com
52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
54:33 - 55:20 Join The Marketing Expedition Community today!
Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!
#ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency
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Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.
00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 02:27 Ryan’s Background
02:28 - 08:50 Marketing Essentials Moment: Disruption
08:51 - 13:48 Ryan, Welcome to the show!
13:49 - 17:42 Healthy conflict of belief system
17:43 - 21:29 Creative Process
21:30 - 25:07 Partnering with the consumers
25:08 - 27:57 Building your audience
27:58 - 31:00 Educating your consumers
31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
32:02 - 34:59 Creating more jobs for the community
35:00 - 40:13 Delegate for success
40:14 - 41:59 Scaling your business as a leader
42:00 - 47:00 Challenges in counterfeit products
47:01 - 49:45 Anti-counterfeit solution
49:46 - 52:50 Brand awareness campaign
52:51 - 55:19 Resources and trends
55:20 – 56:15 Visit: Professional Hair Labs
56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey!
56:49 - 57:35 Join The Marketing Expedition Community today!
#strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency
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Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.
00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson
00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 02:15 Trivelle’s Bio
02:16 - 07:00 Marketing Essentials Moment: Future Casting
07:01 - 11:18 Welcome to the show, Trivelle!
11:19 - 15:36 Surviving tough times by building resilience
15:37 - 18:02 Consumers' cautious optimism
18:03 - 25:38 Having the political conversation
25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!
26:30 - 29:38 Creating a digital presence for the business
29:39 - 32:38 Allow the consumer to be part of the journey
32:39 - 36:01 Watching films as a resource
36:02 - 38:47 Creating a community of assistance
38:48 - 40:40 Pitching is one of the key objectives
40:41 - 42:04 Trivelle's advise
42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca
42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!
43:23 - 44:09 Join The Marketing Expedition Community today!
#financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency
- Visa fler
