Avsnitt
-
Welcome to Episode 3 of Marketing Actively!
This week, David is joined by Shane Flynn, one of the Europe's leading physical therapists based out of Mullingar. We recently worked with Shane to develop his new holistic therapy business, Recode, so David sat down to dig a little deeper into Shane's background, what led him to dedicating his life to patient care and some in-depth insights into the relationship between physical, mental and psychological trauma and determining links between them to provide optimum care and results.
For more about Recode, visit Recode.ie
Follow Shane on Instagram: @shaneflynnfitness
For more about ZOMA, visit ZOMA.ie
Follow ZOMA on socials: @zomabranding
---
Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career. -
Welcome to Episode 2 of Marketing Actively!
This week, Chris is joined by James McCormack, CEO of OYL (Optimise Your Life), a Dublin-based performance mushroom coffee brand aiming to transform people's approach to health and wellness through the utilisation of mushroom extract in speciality grade Arabica coffee.
In the episode, James gives us his background story including the multiple businesses he has started and continues to run, how personal tragedy and a family picture steered him into the health and wellness space, the rise of functional mushrooms as a common supplement and much, much more...
For more about OYL, visit DrinkOYL.com
---
Follow James on Instagram: @the_modern_day_entrepreneur
Follow OYL on socials: @drinkoyl
Follow Chris on IG/TikTok: @chrisbrennan13
For more about ZOMA, visit ZOMA.ie
Follow ZOMA on socials: @zomabranding
---
Timestamps:
0:00 Intro
1:41 Family Background in Business
7:48 James’ Early Career Progression
13:05 Initial Business Ideas
17:21 Understanding Business Financials
20:38 Taking Over A Cafe Within A Week
22:51 Revenue Audit
25:29 Starting Dublin Barista School
33:41 Organic Referral Marketing
34:24 OYL Taste and Science vs Regular Coffee
38:00 Developing A Health Obsession from Depression, Alcoholism and Parenthood
45:00 Psychotherapy, Journalling and Positive Habits
52:25 Meditation, Creativity and Problem-Solving through Physical Activity
1:01:58 Focusing on Business Success
1:04:41 North Stars and Daily Habit Stacking
1:10:45 The Genesis of OYL Performance Coffee
1:14:45 Power of Community
1:16:04 False Advertising, Healthwashing, Science-Based Approach
1:21:20 The Future of Medicinal and Psychedelic Mushrooms
1:22:33 Outro
---
Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career. -
Saknas det avsnitt?
-
Welcome to Marketing Actively! A new podcast by ZOMA focusing on business, marketing and the importance of physical activity as a means of creative enhancement and stress relief. In episode 1, the ZOMA directors, David, Chris and Richie, sit down to discuss the growth of ZOMA over the last 18 months, the changes in the industry in that time, the emphasis that we place on physical activity within our team and answer some quickfire questions to learn a bit more about each of us.
---
For more about ZOMA, visit ZOMA.ie
Follow ZOMA on socials: @zomabranding
---
Chapters
0:00 Intro
1:00 Recap
2:00 New ZOMA HQ Story
7:58 Team Culture
11:45 Recruitment
15:00 Client Alignment & Success
18:00 Importance of Content
21:45 The Structure of a Content Shoot
25:12 The Origin of munchd
32:40 Promoting munchd
37:18 Branding Perception on Social Media
40:50 Ideal Customer Profiles & Brand Positioning
45:40 Brand Loyalty; Playing the Long Game
47:50 Client Expectations of a Marketing Agency
52:09 The Emphasis on Physical Activity in ZOMA
58:25 Quickfire Questions
1:16:39 Outro
---
Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.
