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Market Proof Marketing · Ep 365 - Leaning Into LocalLike the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15):Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience.In The News (24:20):DYC's Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)Google Ads Testing Video Assets For Search Campaigns? (https://www.seroundtable.com)Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves (https://www.thebuildersdaily.com)TikTok failed to save itself with the First Amendment (https://www.theverge.com)OpenAI's Sora is officially here (https://mashable.com)Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin, and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 364 - The Season of ExpectationsJoin Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time (03:27):Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year! Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966 In The News (18:23):2024 DYC Holiday Gift Guide (https://www.doyouconvert.com)Remote work levels drop in 39 of the 40 largest markets - what it meant for housing (https://www.resiclubanalytics.com)Zillow predicts more buyers will come out ahead in a bumpy 2025 (https://zillow.mediaroom.com)DOJ pushes for Google to break off Chrome browser after antitrust case (https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html)Things We Love - Things We Hate (34:20): Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish lineJulie talks Black Friday and the participatory element around it Kevin loves Amy's Gourmet Apples, and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing Like and subscribe on your favorite platform!
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Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison BabinIn this episode, Kevin Oakley is joined by Allison Babin, Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for personal development and self growth The misconception of personal growth in the business worldThe advantages of working in the homebuilding industry Embracing mistakes that happen along the way with the customer at the forefront Investing the time and energy to be the voice of the customer through personal touchpoints Knowing your data, and being able to communicate that to executives Managing healthy conflict among team members ... and more! Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 363: Happy Thanksgiving!Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. Story Time (00:24):Beth is thankful for her wonderful husband and amazing kiddos. She is also so grateful to be a part of the Marketing Leadership Collective, and what's to come with the group.Kevin is thankful for the overall community of homebuilder marketers, and the friendships that are cultivated within the DYC: All Access community. Today's Topic: Evolving Dynamics (06:50)Kevin and Beth briefly recap his recent article -- The Evolving Dynamics Between Home Builders & Realtors: A Post-Settlement Analysis They read a few of the "mean tweets" (comments and emails he received), and dive into discussion surrounding the questions and scenarios posed in them Kevin gives a special shout-out to a broker, who provided a fantastic response surrounding representing her buyersLike and subscribe on your favorite platform!
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Market Proof Marketing · Ep 362: Operating Within RealitiesKevin Oakley, is joined by Julie Jarnagin and Jackie Lipinski, and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her struggle with Samsung appliances -- particularly her refrigerator that is now freezing and giving her issues. Moral of the story: reviews matter. Julie is beginning to embrace conflict and disagreements, and thinks fostering those healthy conversations is a good opportunity Kevin reminds us that there's reality, but within reality, there's always things you can control. In The News (19:31)New technology, old-world style: Zillow reveals 2025's home trends (https://zillow.mediaroom.com)LinkedIn Video Posts Generate 3x More Reach, Study Finds (https://www.searchenginejournal.com) Average Age of First-Time Homebuyer Hits All-Time High (https://www.newsweek.com)Things We Love - Things We Hate (44:04): Jackie is having Friendsgiving and has a love-hate relationship with "panic cleaning," which Julie's family also called "rage cleaning". Julie is going camping this weekend, and bought magical flames to make bonfires colorful and glowsticks to entertain her kids. Kevin shares a notepad he's loving, and a Gilmore Girls advent calendar he got for his daughter this year. Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 361: Thinking in Categories Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space In The News (27:19)The 2024 Homebuilder Online Follow-Up Survey (https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/) Before and After: Caviness & Cates (Beyond The Artboard) (https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/)Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/) Things We Love - Things We Hate (42:48): Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers Kevin hates running, and is suspicious of people who do this too much. Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 360: Perfect Practice Makes PerfectKevin Oakley, Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of content, and the lingering question... would you let AI book a flight for you?Story Time (2:20): Julie brings up holiday content planning, and fun ideas for leaning into the holidays. Kevin provides some extra bonus point content ideas. Jessie's story time is about holidays too, and being intentional not to go into hibernation during the holidays when managing customers. Kevin's story time is expanding on a recent LinkedIn post about technology investment, which stemmed from a scenario he encountered recently. In The News (23:40)The Q3 2024 Online Sales and Marketing Benchmarks (https://www.doyouconvert.com) 62% of Renters Worry They'll Never Own a Home (https://www.lendingtree.com) Google Search demoting content that is starkly different from the main content of the site (https://searchengineland.com)Google is working on an AI tool that can browse, shop and book flights for you (https://mashable.com) Things We Love - Things We Hate (49:15): Kevin loves window seats on planes, and the peaceful feeling it bringsJessie is considering running a full marathon with Julie, and talks about the app Runna, which has been very helpful for her planning and training Julie's favorite thing is celebrating Thanksgiving this Sunday! Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 359: It Doesn't Happen OvernightJulie Jarnagin, Jackie Lipinski and Beth Russell host this episode and are gearing up for Halloween! An important topic surrounds time management, and replacing broken processes to streamline marketing tasks as we near the end of the year. They also share some exciting news... Do You Convert is hiring! Story Time (03:22)Beth talks prepping for next year, and an important question she's asking her builder partners -- who is protecting your time?Jackie's story time is about the shift marketers can experience from realism, pessimism and optimism. Julie brings up how it can seem early to be talking about 2025, but now is really the perfect time. In The News (12:04)Do You Convert is Growing! (https://www.doyouconvert.com/jobs/) Builders continue to shift to condos and townhomes amidst affordability crisis (https://zillow.mediaroom.com/2024-10-17-Builders-continue-shift-to-condos-and-townhomes-amidst-affordability-crisis) Meta quietly adds 'automatic adjustments' to ad accounts, raising concerns (https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720)Things We Love - Things We Hate (31:47): Beth has a great deal of disdain for hurricanes, and is so excited to have internet back, sending love to everyone who has been impacted Jackie's favorite thing recently is shared knowledge and communication, getting the best book recommendations to add to her list to check out Julie has been reading books on running and shares her recent readsLike and subscribe on your favorite platform!
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Market Proof Marketing · Ep 358: The Wake Behind The BoatKevin Oakley is joined today by Julie Jarnagin, and a big topic in this episode is looking ahead to November and December -- months that Kevin notes are usually met from a sales and marketing perspective with "ughh". They discuss opportunities for success, with examples of balancing expectations with shifting perspectives. News topics include uncertainty amid mounting challenges, Google's search dominance being shaken as it relates to Gen AI ambitions, a free Apple Intelligence upgrade that could be coming soon, and a common sense rule from the FTC that sadly shouldn't have to be a rule at all. Story Time (00:53)Julie shares a heartfelt story of a thoughtful gesture from Chewy.com in sending a teammate flowers and a card Kevin brings up the left and right hemispheres of the brain, balancing learned expectations with shifting perspectives In The News (12:04)Strategic Limbo: Uncertainty Amid Mounting Challenges (https://www.thebuildersdaily.com) DOJ's Plan to Dethrone Google's Search Dominance Shakes Gen AI Ambitions (https://www.adweek.com) Free Apple Intelligence upgrade likely arriving soon, leak suggests (https://mashable.com) The FTC has announced the "click-to-cancel" rule that will require companies to let you cancel any product as easily as you registered (https://unusualwhales.com) Things We Love - Things We Hate (37:43): Julie loves and hates the Halloween candy bowl outside of her office, and is looking forward to having a weekend to herself while the boys are out huntingKevin loves the fall season, and is also cursing Julie as he is training for a half marathon the team is prepping for surrounding the International Builders' Show Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 357: 2024 Summit Recap!Kevin Oakley is joined by Jackie Lipinski and Jen Barkan, and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00)Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team for the week. Jackie created a marketing action plan that she detailed at Summit, and is so excited to see how marketers have been putting it into action. Kevin welcomed builder leaders to his home for pancakes recently while they were in town, and discusses Rob Hahn's talk from Summit. In The News (22:18)Meta Movie Gen sets a new standard for immersive AI content (https://ai.meta.com/research/movie-gen/)TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars (https://digiday.com/marketing/tiktok-joins-the-ai-driven-advertising-pack-to-compete-with-meta-for-ad-dollars/)From Transact to Transform: How to Sell to 55+ Buyers (https://www.thebuildersdaily.com/from-transact-to-transform-how-to-sell-to-55-buyers/)Things We Love - Things We Hate (53:41): Jackie was the cheerleader for Julie and Jessie as they ran the Chicago half marathon before Summit, and was inspired by them to get into running and perhaps try a half marathon. Jen's favorite thing is her "Affirmator" cards she reads off at work with the team Kevin really enjoyed the architectural photography walk that was planned at Summit, which was a good reminder to get together in small groups and enjoy the city together. He hates Amazon's address tool, and all of the bugs that occur when trying to ship things to other people. Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 356: Buy Once, Cry OnceKevin Oakley, Jessie Suggs and Beth Russell recently sat down for Ep 356 of MPM! The subject of 'humaneering' comes up first, sparking a conversation around putting great attention and care into relationships. Also discussed are mortgage rates in relation to rent, and the strategies around value proposition at the top of the sales funnel. Story Time (1:15)Beth was talking to a marketer who will be speaking at Summit, and talked about how her favorite feeling used to be the motivation, excitement and inspiration she took home with her! Jessie has TWO stories today: AARP, and a nutrition coach! Kevin's story is about the term "humaneering" and its amazing creator. In The News (20:25)Mortgage rates fall lower than rent in 22 of the 50 largest US metros (https://zillow.mediaroom.com/2024-09-16-Mortgage-payments-fall-lower-than-rent-in-22-of-the-50-largest-US-metros) Why 'Old School' Ads Still Work For Home Builders (https://www.builderonline.com/builder-100/marketing-sales/why-old-school-ads-still-work-for-home-builders_o) Things We Love - Things We Hate (41:20): Kevin can't believe how bad Apple is doing right now. There's a bug on his wife's new phone, and he's experienced some issues with his for Wi-Fi. Jessie's favorite thing is pizza! She is so excited to try all of the different restaurants in Chicago. Beth recently went shopping for new business clothes, and since working from home for awhile, it was a challenge. Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 355: The Trend Is Now Our FriendEpisode 355 kicks off with Kevin Oakley, Julie Jarnagin and Jackie Lipinski getting geared up for the Summit! They discuss mortgage rates, strategies for building elite teams and how AI might have an impact on insurance. Story Time (1:43): Jackie recently used apps to plan and visualize different haircuts, and realized just how much apps can help people visualize and feel more comfortable with their decisions. Julie has been preparing her presentation for Summit, and has enjoyed thinking about things in different ways, and notes the power of taking notes and teaching others.Kevin talks mortgage rates, and how the news cycle is factoring into buyer sentiment. "The trend is now our friend" -- but financing is only going to solve one portion of our problem. In The News (15:51): The Federal Reserve just cut interest rates by a half point. Here’s what that means for your wallet (https://www.cnbc.com/2024/09/18/federal-reserve-cuts-interest-rates-what-that-means-for-your-wallet.html)Crafting Success: Strategies for Building an Elite Online Sales Team (https://www.doyouconvert.com/blog/crafting-success-strategies-for-building-an-elite-online-sales-team/) AI risks making some people ‘uninsurable’, warns UK financial watchdog (https://www.ft.com/content/9f9d3a54-d08b-4d9c-a000-d50460f818dc)Things We Love - Things We Hate (34:31): Jackie is not loving Amazon Fresh's "smart grocery carts". Julie has been finding YouTube "study with me" videos helpful and calming when she has to really focus on a task! Kevin is really excited about the giveaways at Summit he picked out, and cannot stand the word "just". Nothing is "just" anything. Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 354: Get CuriousKevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape. Story Time (2:52): Beth is taking an online course about storytelling with data, and talks skeletons! Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy Kevin is taking a class surrounding symbolism -- and is going to dive deeper into the subject at Summit In The News (19:24): News Corp would've lost $9 million in 2017 by ditching Google ads, ex-exec testifies (https://www.reuters.com/technology/news-corp-would-lose-9-million-by-ditching-google-ads-ex-exec-testifies-2024-09-10/) Apple Announced new Apple Intelligence at iPhone 16 launch this week (coming this fall) (https://www.apple.com/apple-intelligence/) How the Post-NAR Settlement Landscape Will Shape the New Home Market (https://www.builderonline.com/builder-100/strategy/how-the-post-nar-settlement-landscape-will-shape-the-new-home-market_o) Things We Love - Things We Hate (42:40): Julie hates hurricanes, but loves that she has power! Beth made two discoveries this week - one being Costco double-smoked bacon sandwiches, and the other being Blue Bell cinnamon ice creamKevin says the latest Insta360 x4 is fire Questions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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Market Proof Marketing · Ep 353: The Truth Is OldKevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally skeptical of. She was pleasantly surprised by how personalized the experience was, and how her coach set a great expectation of response time. Julie had a really fun builder call with DYC team member Becca, and loves the process of solving puzzles with partners to hit their goals. Kevin talks about a concept he's looking forward to touching on at Summit -- the truth is "old," but never "gets old." In The News (24:15): Closing Time: 6 Ways to Ask For The Appointment (https://www.doyouconvert.com/blog/closing-time-6-ways-to-ask-for-the-appointment/)As Gen-A.I. and Data Fuse With Homebuyers' Journey, Trust Matters Most (https://www.thebuildersdaily.com/as-gen-a-i-and-data-fuse-with-homebuyers-journey-trust-matters-most/)You'll soon be able to leave comments on Instagram Stories posts (https://www.theverge.com/2024/9/3/24235292/instagram-stories-disappearing-comments-from-friends)Things We Love - Things We Hate (45:02): Julie is so excited about what her teammates have prepared for Summit! Jen is loving football season, especially college football. Kevin is looking forward to the photo walking tour that will take place at the Summit led by Chad Davies with Davies Imaging Group. He also loves seeing his kiddos grow up and navigate their way through life, sharing a few stories about his daughters. Questions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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Jackie Lipinski, Julie Jarnagin and Beth Russell host episode 352 and discuss creative ways to repurpose content -- bringing home the idea of "create once, publish everywhere." This episode also covers AI (is it getting dumber?), and finding ways to energize and approach even "mundane" topics. And last but not least, never underestimate how many people put their pets at the forefront of their homebuilding decisions! Story Time (3:38): Beth had a "moment of magic" on a leadership call recentlyJackie went to Banff, Canada for her 10-year anniversary, and received the most lovely handwritten cardsJulie shared a moment from a recent call where a topic that could be considered mundane turned into an energized conversation From The News (18:09): Creative Repurposing Strategies for Digital Marketing Success: (https://www.doyouconvert.com)Did AI Already Peak And Now It's Getting Dumber? (https://futurism.com)Prioritizing Pets: New Study Reveals The Role Animals Play In Home Design (https://www.builderonline.com)Question Of The Week: Do you think the title of the model home is important (sales center, sales gallery)? Is the term "sales" too intimidating?Clarifying and setting good expectations on the website Paying attention to your local market Things We Love - Things We Hate (39:09): Beth's husband just celebrated his 40th birthday, and she surprised him with an Ember mug that he absolutely loves Julie enjoyed meeting Beth's husband who came and spoke to a group about leadership Jackie's favorite thing is from Amazon -- a portable hanging travel shelf bag -- which made living out of a suitcase so much easier Market Proof Marketing · Ep 352: Create Once, Publish EverywhereQuestions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume." Story Time (05:43)Julie shares her running journey, and how while it isn't easy, it's worth it. She relates it to builder messaging on websites, and how promising "easy" isn't the greatest strategy. Instead, how do we lean into the "worth it" messaging. Andrew talks the Dunning-Kruger effect, and the dangers of making incorrect assumptions with high levels of confidenceWe have a first for Kevin... no story time this week! In The News (23:33)Who'll Be First Movers Among Homebuilders In New Commission Regime? (https://www.thebuildersdaily.com)The US Government Just Banned Fake AI-Generated Reviews (https://futurism.com) Five key signs that Reddit is getting ready to launch its own search ads business (https://digiday.com)Question of the Week (48:08): "Will there be a shift toward having a single manager (VP of Marketing and Sales) in our industry rather than having two department heads reporting to a CEO?"Differences in management styles Trends we've seen over the years The answer depends heavily on the person, and the builder Things We Love - Things We Hate (55:06)Kevin references the book In This Economy? by Kyla Scanlon, and a recent post by the author discussing home insurance. Julie watched a documentary titled Mountain Queen on Netflix. And Kevin suggests watching age-appropriate comedy shows with your kids. Andrew's current favorite is a spin-mop vacuum, which has worked wonders on his flooring. Market Proof Marketing · Ep 351: Consumers Gonna ConsumeQuestions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley, Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market trends. Story Time (01:38)Julie recalls a recent conversation with a builder about how websites used to cater to a user's first time visiting, but with the journey expanding in today's market, she highlights the importance of speaking to repeat customers on your site, too. Andrew helped take on some tasks for a team member that was out of office and found it insightful to view processes through another's eyes. Kevin posted a squirrel GIF about problem solving, and was surprised by just how many people related to it! In fact, one builder even put the idea on a Yeti mug as a reminder for problem-solving. He had a wonderful time recently on a long call with a builder brainstorming and positively approaching issues. In The News (25:27)Burned By Boom: Austin's Builders in the Hot Seat (https://www.parcllabs.com)Meritage Buyer Resources (https://www.meritagehomes.com)'One of the first places I go': Gen Z is finding brands via Pinterest (https://www.modernretail.co) Broad match keywords: When to test and when to avoid (https://searchengineland.com)Things We Love - Things We Hate (50:47)Julie's kiddos are back in school, and all of the parents out there know that that can be a love-hate! Andrew is on Season 4 of Game of Thrones (arguably for Kevin where it peaks!), and is dialed in. Kevin is watching Big Brother with his family and notes a realtor on the show whose bad behavior has tarnished her reputation professionally -- an interesting idea that you can't go on a show where the whole point is to backstab and lie, and not tarnish your brand. You are who you are all of the time! Market Proof Marketing · Ep 350: Putting A Pin In EfficiencyQuestions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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Jackie Lipinski, Kevin Oakley and Beth Russell host Episode 349! In this episode, the team discusses the seasonal changes in homebuilder marketing, and focusing on the right things when it comes to leads and conversions. We have some new exciting blog posts they discuss, highlighting the importance of not oversimplifying how we view data. And of course last but not least, "strategic spaghetti", a great term Beth has been using to remind her builders to approach even new opportunities very strategically.Story Time (02:00)Beth has deemed the song "Too Little Too Late" by JoJo the anthem of August, emphasizing the importance of preparing for the fall and celebrating the small wins we can get. Jackie brings up an insightful story from a book she loves, Alchemy, by Rory Sutherland, which she tied into finding creative ways for a builder to remove boredom from the process of waiting for your home. In The News (10:59)Messaging Strategies to Meet Your Buyers Where They Are (https://www.doyouconvert.com )Federal judge rules Google violated antitrust law (https://searchengineland.com)Attribution is B.S. Three-Part Series (https://www.doyouconvert.com)Zillow releases state-specific short-term touring agreements (https://www.housingwire.com) Question of the Week: How will increased pricing transparency affect conversion ratios? (43:24) Kevin gives a great example about Tesla and ties it to interactive floor plans.Beth feels making the process easier up-front will spur further conversation down the road, and discusses the strategy of gating information and how it all comes down to execution -- and Kevin discusses his thoughts on gating information.Jackie recalls the positives and negatives of when you provide information, and how accurate the pricing details are. Things We Love - Things We Hate (52:00)Beth's favorite phrase this week for her builders is "strategic spaghetti". When throwing things at the wall to see what sticks, you still have to do things strategically! Jackie's first heirloom tomato is in, and this year she went for quality over quantity! Kevin brings up UTour, and one of his new favorite questions to ask, "How do you track and report UTour appointments?" And... over 80% said they don't! He is loving Ozlo Sleepbuds, which plays what you are interested in listening to, but then defaults to your sleep sounds. Market Proof Marketing · Ep 349: Strategic SpaghettiQuestions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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Kevin Oakley is joined by Jen Barkan and Andrew Peek this episode, and they dive into the Q2 Benchmarks that were just released! They touch on the spicy Attribution is B.S. three-part series recently posted, as well as news and thoughts surrounding the Olympics! Story Time (07:13)Jen shares a story from a coaching call, and a new term that was assigned to very old leads in a builder's CRM -- "the walking dead corpse revival." This brings up the importance of segmenting your database, and the hard work that goes into list hygiene. Andrew provides an update on his visit to Epperson Lagoon/new home community (he loved it, but did feel some parts didn't look as "finished" as they should for how long it has been around). Which brings up a great point - when the magic can fade during the experience, when is the best time for a sales consultant to connect?Kevin's story time is a theory: builders are likely engaging with consumers using AI more than they think, but not in the ways that they think. His hunch? To try to negotiate a lower price. They also discuss SearchGPT, and what to expect there. In The News (35:41)Attribution is B.S. (Part II): (https://www.doyouconvert.com)Q2 Benchmarks: (https://www.doyouconvert.com)62% of Gen Z and Millennials Want to Be Homeowners Despite Concerns ( https://www.builderonline.com)Google's Latest Pitch for AI Is So Sad It Sounds Like A Spoof (https://futurism.com)6 Apple Intelligence features you can try right now and how to turn them on (https://mashable.com)Things We Love - Things We Hate Andrew started Game of Thrones which he's loving, but can't wait until he gets a better grasp on the complicated character structure. Jen is really enjoying the Olympics! And the team wonders... how old is Snoop Dogg?Market Proof Marketing · Ep 348: Positively Impacting The NumbersQuestions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls.Story Time (05:45)Julie talks disgruntled homeowners on social media, and reminds everyone of the best approach to handling these situations when they arise. Jackie is getting ready to take on some good old fashioned "panic cleaning" in preparation for family coming to town! Which leads to a great suggestion on improving customer experience. Andrew is deep-diving into SEO, and brings up the simple opportunities builders can take to make meaningful improvements for attainable time input. He also brings up the correlation to reputation management. In The News (26:52)Attribution is B.S. (https://www.doyouconvert.com) Google to keep cookies in Chrome after advertiser pushback (https://finance.yahoo.com)Homebuyer FOMO Starts to Pump Up Canada's Real Estate Market (https://www.bloomberg.com)Why You Should Be Focusing On Brand Marketing Right Now (https://www.searchenginejournal.com)Things We Love - Things We Hate Andrew is enjoying his Ninja CREAMi, which makes incredible protein shake ice cream treats. He is not, however, enjoying the Sonos speaker app. Jackie is finding a great deal of convenience in the Amazon Fresh stores. Julie shouts out DYC's creative team member Jade Young, who sketched the most incredible drawing for our recent Attribution blog post. She is also enjoying a few new podcasts that will definitely keep you entertained! (Don't say she didn't warn you!)Market Proof Marketing · Ep 347: Do The Right ThingQuestions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!
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