Avsnitt
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)
In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee delve into the nuances and challenges faced by coffee producers today.
Mark shares insights into his farm's operations, the evolving demands of the coffee market, and the impact on producers trying to adapt to these changes.
The conversation highlights the confusion and complexities in producing specialty coffee, the influence of market trends, and the challenges of balancing traditional practices with innovation.
This episode sets the stage for an ongoing conversation about the dynamics of the coffee production industry, emphasizing the importance of understanding and communication between producers and the broader market.
00:00 Intro
01:54 Introducing Mark Bolliger: A Privileged Coffee Producer's Perspective
03:58 The Complex Reality of Modern Coffee Production
04:47 Navigating Market Demands: The Producer's Dilemma
07:34 The Struggle with Specialty Coffee and Market Trends
12:36 The Challenges of Selling Coffee in Today's Market
15:59 The Emotional Toll of Unsold Coffee
21:20 Closing Thoughts and Next Episode Teaser
Connect with Mark Bolliger and Finca Rosenheim here:
https://www.instagram.com/fincarosenheim/
https://en.fincarosenheim.com/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".
In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry.
Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?'
Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee.
Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability.
The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations.
00:00 Intro
00:41 Diving Deep into Coffee Pricing Conversations
01:20 The Critical Question: How Much Should Coffee Cost?
02:01 Understanding and Communicating Costs in the Coffee Industry
05:43 The Challenge of Pricing in a Consumer-Driven Market
06:06 Navigating Price Increases and Consumer Expectations
13:10 The Importance of Transparency and Communication
19:55 Concluding Thoughts and Where to Connect
Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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Saknas det avsnitt?
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".
In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain.
This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players.
The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers.
Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice.
00:00 Intro
00:38 Become a coffee consultant
01:00 Exploring the Health of the Coffee Supply Chain
02:19 Unpacking the Real Winners in the Coffee Industry
05:29 The Complex World of Coffee Equipment Sales
13:20 Technician Tales: The Unsung Heroes of Coffee Equipment
23:24 Concluding Thoughts and Looking Ahead
Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".
In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit.
The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers.
It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity.
The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain.
00:00 Intro
00:37 Becoming a Coffee Consultant
01:18 The Critical Conversation: Paying Above the Cost of Production
03:11 Unveiling Industry Secrets: The Predatory Practices Exposed
07:23 The Financial Education Gap: Empowering Growers with Knowledge
08:26 Navigating Discounts and Manipulation: The Grower's Dilemma
10:53 The Bigger Picture: Securing a Sustainable Future for Coffee
12:33 Closing with Dignity: A Message of Support and Solidarity
15:24 Looking Ahead: The Health of Stakeholders in the Supply Chain
Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".
In this episode of the series, Madeleine and Lee delve into the concerning trends within the coffee industry.
They take a critical look at the unsustainable quest for cheaper coffee by businesses, which is seen as a sign of unhealthy business practices.
Reflecting on their observations from the recent SCA Expo in Chicago, noting a 'crack in the glass' – a metaphor for the unsettling realization among industry participants that there's a disconnection from meaningful engagement and a need for a critical reevaluation of the coffee business model.
They argue that at its core, the coffee industry is built on a colonialist foundation that marginalizes producers and benefits a select few.
Throughout the episode, the discussion focuses on the necessity of empathy in business practices, the need for educated and responsible business owners in the coffee industry, and a call to action for producers to refuse to sell their coffee at unsustainably low prices.
The episode wraps up with a teaser for the next part of the series, which will tackle the issue of paying beyond the cost of production.
00:00 Intro
00:45 Coffee Consultant Workshop
01:24 Deep Dive into Coffee Industry Conversations
04:48 The Broken Coffee Model: A Historical Perspective
04:54 Unveiling the Impact of Colonialism on Coffee
05:56 The Shocking Lack of Colonial Education in the UK
07:55 Defining Colonialism and Its Effects on Coffee
12:44 The Realities of Coffee Business Profitability
16:25 The Race to the Bottom: A Dangerous Business Strategy
20:08 Empowering Producers: Standing Firm on Pricing
21:32 Closing Thoughts and Next Episode Teaser
Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".
In this episode of the series, Madeleine and Lee have a reflective conversation on the state of the coffee industry, sparked by observations from the recent Expo in Chicago.
They discuss the noticeable excess and lavish spending within the industry, questioning the sustainability and message being conveyed to the outside world when equipment manufacturers are emboldened to create 24 ct gold espresso machines while the majority of the supply chain is in crisis.
Madeleine shares her experiences and concerns as a veteran in the coffee world, touching upon topics like direct trade, the cyclical nature of new and exciting industry participants, and the need for actionable change beyond conversations.
They also delve into the broader implications of the coffee crisis, the role of large corporations, and the impact of industry events like expos on new and existing business owners.
The conversation calls for a reevaluation of priorities within the coffee community, focusing more on meaningful action and support for producers to ensure the industry's future sustainability.
00:00 Intro: Reflecting on the Excess of the Coffee Industry
00:55 Coffee Consultant Workshop
02:13 Diving Deep into Expo Experiences and Industry Realities
06:17 The Stark Contrast of Expo Parties and Industry Challenges
17:03 Exploring the Cyclical Nature of Coffee Industry Enthusiasm
21:17 Addressing the Crisis in the Coffee Industry
37:29 Concluding Thoughts and a Call to Action
Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.
In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest.
The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant.
The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests.
00:00 Anticipating the Coffee Seasons of 2024 and 2025
00:39 Sponsored Message: Become a Coffee Consultant
01:18 Final Episode Insights with Agronomist Jonas
01:51 Climate Challenges Impacting Coffee Harvests
02:46 Heat Waves and Their Effects on Coffee Production
06:15 Predictions and Market Dynamics for Upcoming Seasons
10:27 The Realities of Coffee Trading and Market Speculation
13:40 Exploring the Global Demand for Brazilian Coffee
15:53 Concerns for Domestic Consumption Amidst Export Growth
17:28 Closing Thoughts and Contact Information
Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.
In this episode of the podcast series, Jonas and Lee delve into the challenges and transitions facing coffee producers in Brazil, discussing the impact of geopolitics and the generational shift in farming practices. Ferraresso provides insights into the mindset of coffee producers, the conservative nature of their approach, and the struggles with succession planning for small and medium holder farms.
The conversation emphasizes the changing expectations of the younger generation, moving away from traditional farming towards innovative and sustainable practices such as Agroforestry, Regenerative, and Organic farming.
The episode also explores the role of technology, climate change, and the potential future of coffee production in Brazil, touching on the importance of sustainability and the complex dynamics of international market demands.
00:00 Welcome & Series Introduction
00:39 Exploring the Mindset of Brazilian Coffee Producers
03:12 Generational Shifts in Coffee Farming
07:56 The Future of Coffee Production in Brazil
11:23 Sustainability and Regenerative Agriculture Trends
13:06 The Complex Puzzle of Coffee Farming's Future
14:13 Certification and Global Standards in Coffee Production
16:27 Closing Thoughts and Next Episode Teaser
Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
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Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.
In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem.
They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices.
Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe.
This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security.
00:00 The Impact of Geopolitics on Coffee Production
00:41 Introducing the Coffee Consultant Workshop
01:20 Exploring the Coffee Supply Chain with Jonas Ferraresso
01:55 Geopolitical Tensions and Global Coffee Prices
06:10 The Ripple Effects of Trade Relationships on Global Food Security
08:51 The Role of Geopolitics in Food and Coffee Security
10:29 Future Challenges for Coffee Farmers Amidst Geopolitical Strains
17:42 Geopolitics, Climate Change, and the Coffee Supply Chain
19:19 Looking Ahead: The Next Generation of Coffee Producers
20:03 Closing Thoughts and Invitation to Engage
Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
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Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.
In this episode of the podcast series, Jonas and Lee discuss the current state and future of coffee production in Brazil.
The conversation highlights the critical challenges Brazilian coffee producers face, including labor shortage, high production costs, and the complexities of the coffee market, influenced heavily by the C-Market prices.
The episode also covers the impact of these challenges on the decision-making process of producers, the shift towards mechanized farming, and the potential for producers to switch to other, less complex, and more profitable crops. Furthermore, it discusses the historical context of coffee pricing and its insufficient increase to cover the growing expenses and risks associated with coffee farming.
The podcast concludes with a broader view of the implications these challenges have on the entire supply chain and the future of coffee as a potential luxury product.
00:00 Navigating the Complexities of Coffee Production
00:40 Sponsored Message: Becoming a Coffee Consultant
01:19 Introduction to the Series with Jonas Ferraresso
01:42 The Future of Coffee Production in Brazil: Challenges and Insights
02:55 Labor Shortages and the Impact on Coffee Farming
05:48 Exploring Alternatives: The Shift from Coffee to Other Crops
07:49 The Economic Realities of Coffee Production
11:22 Understanding the C-Market's Influence on Coffee Prices
15:04 The Generational Shift in Coffee Farming
17:36 The Future of Coffee: A Luxury Product?
18:34 Closing Thoughts and Next Episode Teaser
Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
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📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.
In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing.
The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage.
The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine.
Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets.
00:00 Understanding Frost's Impact on Coffee Production
00:17 Coffee Consultant Workshop
01:59 Exploring Brazilian Coffee in 2024: Challenges and Realities
05:15 The Specialty Coffee Dilemma: Quality vs. Market Trends
14:02 Navigating the Frost Aftermath in Brazilian Coffee Farms
24:26 The Future of Coffee Pricing and Quality in Brazil
30:39 Closing Thoughts and Next Episode Teaser
Connect with Jonas here:
https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".
In this final episode of the podcast series, Kat and Lee explore the hope within the coffee industry. They touch on various topics including standing up against manipulative individuals, the vast opportunities for leadership and innovation in coffee, and the exciting shift towards younger generations like Gen Z entering the field.
The episode highlights the struggles and potentials in coffee production, the impacts of climate change, and the importance of community and curiosity.
Lee and Kat reflect on their experiences and the hard work required to make a positive impact in the industry.
Furthermore, the episode provides insights into navigating challenges with empowerment and hope. Kat, representing RoasterKat and Coffee People Zine, shares her journey and emphasizes the creative force within the coffee community.
The podcast concludes on a note of encouragement for listeners to pursue their passions and contribute to a brighter future in coffee.
00:00 Empowering Voices in the Coffee Industry
00:54 Sponsored Message: Becoming a Coffee Consultant
01:51 Finding Hope in Coffee's Future
08:24 Navigating the Challenges of the Coffee Industry
09:39 The Role of Curiosity and Confidence in Coffee Careers
11:19 The Impact of Community and Personal Growth
18:28 Concluding Thoughts and Where to Find Kat
Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
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📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".
In this episode of the podcast series, Kat and Lee discuss the intentionality behind creating content, contrasting those who aim for recognition and fame with those who seek to disseminate useful information and education.
Kat shares her journey of starting without a structured plan, focusing instead on sharing her learning and answering questions from both her audience and herself.
The episode delves into challenges like dealing with copied content without consent, the trap of seeking validation through social media, and the dilemmas around sponsorship and maintaining authenticity.
Additionally, they explore the notion of success in social media being measured by the education and value provided to the audience rather than mere likes or views.
00:00 The Philosophy Behind Content Creation
00:27 Sponsored Segment: Becoming a Coffee Consultant
01:06 Introduction to the Episode and Guests
01:17 Exploring Intentions and Approaches in Content Creation
01:57 The Journey of a Content Creator in the Coffee Industry
06:12 Sharing Knowledge vs. Seeking Fame on Social Media
07:18 The Ethics of Clickbait and Social Media Marketing
12:39 Navigating Sponsorships and Authenticity
22:45 Looking Forward: Values-Driven Business and Upcoming Partnerships
24:33 Closing Remarks and Anticipation for the Next Episode
Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".
In this episode of the podcast series, Kat and Lee discuss the complex dynamic between coffee roasters and producers.
They emphasize the importance of not imposing roasting methodologies onto producers, especially given the producers' extensive experience and experimentation with processing methods.
The episode highlights the detrimental effects of roasters dictating practices without understanding local contexts or the potential harm to the environment, using the example of introducing Koji in Colombia.
Furthermore, it advocates for respectful, curious engagement with producers, urging industry professionals to visit origins to better appreciate the coffee cultivation process and foster meaningful connections.
The conversation also criticizes certain social media behaviors that distract from the crucial issues facing coffee producers.
Overall, the episode stresses the benefits of learning and partnership over imposition in the coffee industry.
00:00 Navigating the Fine Line: Sharing Knowledge Without Dictating Practices to Coffee Producers
00:36 Workshop: How to Coffee become a Coffee Consultant
01:14 Ego in Coffee: A Five-Part Series Discussion Begins
01:29 The Delicate Balance: Roasters, Producers, and the Art of Suggestion
02:02 Learning from the Best: The Impact of Education on Coffee Processing
03:16 The Power of Sharing: Leveraging Social Media for Coffee Education
04:54 Innovation vs. Tradition: Exploring Experimental Fermentation in Coffee
05:46 The Ethical Dilemma: Influencing Production Without Overstepping
09:48 Partnership Over Dictatorship: Navigating Business Relationships in Coffee
16:46 The Value of Origin Visits: Enhancing Understanding and Connections
21:45 Content Creation with Intention: Building Meaningful Connections
23:19 Wrapping Up and Looking Forward
Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".
In this episode of the podcast series, Lee and Kat discuss the prevalent issues of gatekeeping and lack of transparency within the coffee industry.
They explore the secretive nature of coffee roasting and sourcing, and Lee shares a personal story about challenging misinformation in a popular online coffee publication.
The episode highlights the importance of open communication and sharing knowledge to foster industry growth, using @roasterkat's Instagram as an example of demystifying the coffee roasting process.
It also touches on the topic of cultural palettes and how perceptions of flavors, like raspberries and blackberries, can vary widely, suggesting a broader conversation about ego, education, and inclusivity in coffee tasting and production.
00:00 Unlocking the Secrets of Coffee Roasting
00:28 Sponsored Message: Become a Coffee Consultant
01:06 Introduction to the Ego in Coffee Series
01:17 The Problem with Gatekeeping in the Coffee Industry
05:36 The Power of Transparency and Sharing Knowledge
11:14 The Fascinating World of Coffee Tasting and Cultural Palates
17:00 Closing Thoughts and Invitation to the Next Episode
Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is well-known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".
In this episode of the series, Kat and Lee discuss the pervasive issue of ego within the coffee industry. The conversation delves into how competitions and the desire for success can be both a positive drive and a potential trap for ego inflation.
They also explore the impact of social media platforms and the importance of using them responsibly to educate and empower rather than perpetuate gatekeeping.
Kat shares her journey from starting as a roaster's apprentice to becoming a recognized coffee educator and founder of the Coffee People Zine, highlighting the challenges of finding credible roasting information and the importance of making learning accessible to everyone.
Additionally, the discussion touches on the benefits of competitions in producing countries and the need to create platforms that foster community and learning without the downsides of competition.
The episode also addresses the fine line between striving for success and succumbing to ego-driven motives, underscoring the complexities of personal motives and community impact in the coffee industry.
00:00 Exploring the Ego in the Coffee Industry
00:14 Sponsored Segment: Becoming a Coffee Consultant
00:53 Introducing the Series and Special Guest Kat Melheim
01:16 Kat Melheim's Journey in Coffee Education
06:57 The Role of Ego in Coffee Competitions and Business
08:54 Navigating the Tightrope of Ego and Marketing
15:19 The Impact of Competitions on Personal Growth and Community
19:50 Building Alternatives to Competitions in the Coffee Industry
22:06 The Challenges of Creating Impactful Projects Without Ego
23:42 Teaser for the Next Episode: Gatekeeping and Transparency
Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.
Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".
In this final episode of the podcast series, Lee and Diego discuss the exciting opportunities and challenges facing the coffee industry in the coming years.
They explore topics such as the potential for increased local consumption of coffee at its origin, diversifying revenue streams through becoming a coffee consultant, and the importance of education within the industry.
The conversation touches on how the coffee industry can benefit from a 'reset', embracing technology for better information on pricing and financial situations, and the positive impact of tourism and local markets in coffee-producing countries.
Diego shares his vision for engaging more in coffee tourism and education on his farm, reflecting on the broader implications for the industry. They conclude the series on a hopeful note, emphasizing the lessons and opportunities that lie ahead for the coffee world.
00:00 The Future of Coffee Consumption at Origin
00:32 Sponsored Message: Becoming a Coffee Consultant
01:10 Reflecting on the Series
01:43 The Importance of Conversation and Visibility in the Coffee Industry
03:54 The Potential of Coffee Tourism and Education
05:28 The Impact of Local Consumption and Quality Standards
06:14 El Salvador's Changing Global Image and Opportunities for Tourism
07:54 The Crucial Role of Education in the Coffee Industry
09:11 The Importance of Understanding Costs and the Potential of Technology
14:20 Concluding Thoughts and Where to Find More
Connect with Diego and Los Pirineos here:
https://www.instagram.com/lospirineoscoffee/
https://www.instagram.com/diego.baraona/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.
Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".
In this episode of the podcast series, Lee and Diego discuss the hefty financial and ethical costs associated with participating in the World Barista Championship and the broader financial dynamics of the coffee industry.
They explore who actually profits within the industry, revealing banks, landlords, equipment manufacturers, freight companies, and surprisingly, the labor force, as the main beneficiaries.
The conversation delves into the high costs of production, rental crises affecting cafes, and the alarming interest rates faced by producers. They also touch upon the consequences of agricultural practices and international trade issues, such as reliance on imported goods and the impact of geopolitical conflicts on supply chains.
The episode concludes with reflections on the future of the coffee industry and the challenges of achieving sustainability and fairness.
00:00 The High Cost of Competing in the WBC: A Producer's Perspective
00:32 Sponsored Segment: Becoming a Coffee Consultant
01:11 Exploring the Coffee Industry's Financial Landscape
01:48 Who Really Profits in the Coffee World?
02:37 The Surprising Beneficiaries of the Coffee Industry
04:07 The Struggles of Coffee Producers and the Impact of High Costs
05:29 The Global Agricultural Crisis and Its Effects on Coffee
12:17 Navigating the Future of Coffee Amidst Challenges
15:28 Reflecting on the Series and Looking Ahead
16:10 Closing Remarks and Invitation for Continued Conversation
Connect with Diego and Los Pirineos here:
https://www.instagram.com/lospirineoscoffee/
https://www.instagram.com/diego.baraona/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.
Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".
In this episode of the podcast series, Lee and Diego discuss the current state and future of coffee production in 2024.
They delve into the lack of motivation among coffee producers, the dangers of toxic positivity, and the necessity of addressing and acting upon the deep-seated issues within the coffee industry. Key challenges highlighted include labor shortages, pricing issues, and climate change.
The conversation also touches upon the financial burdens faced by coffee farmers, leading to a trend where many are selling their lands for urban development rather than continuing with coffee cultivation.
The episode emphasizes the importance of acknowledging these problems, seeking help, and taking immediate action to find sustainable practices and solutions for the future of coffee production.
00:00 Exploring the Motivation Crisis Among Farmers
00:13 Sponsor Spotlight: Becoming a Coffee Consultant
00:51 Introduction to the Reality of Coffee Producers in 2024
01:20 The Unspoken Challenges of Coffee Production
02:02 The Importance of Acknowledging and Acting on Industry Issues
02:42 Adapting and Preparing for the Future as a Coffee Producer
03:35 The Stigma Around Discussing Industry Problems
04:24 Collaborative Efforts to Address Coffee Production Challenges
05:05 The Impact of Industry Events on Coffee Producers
07:56 Addressing the Unsustainability of Coffee Production
10:03 The Growing Trend of Land Conversion and Its Implications
12:57 The Pricing Dilemma in the Coffee Industry
15:12 Empowering Producers Amidst Industry Challenges
15:30 Closing Remarks and Invitation to Next Episode
Connect with Diego and Los Pirineos here:
https://www.instagram.com/lospirineoscoffee/
https://www.instagram.com/diego.baraona/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
-
This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.
Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".
In this episode of the series, the discussion focuses on the significant challenges such as labor shortages, increased costs, and the impacts of climate change and inflation on coffee farming.
Diego shares his experiences with navigating these issues, including innovative solutions like hiring transport for pickers and adapting harvest methods.
They also explore the difficulty of balancing quality with the rising production costs and discuss the broader industry's perspectives on these challenges.
The conversation highlights both the resilience and the innovative approaches of coffee producers in facing an increasingly tough landscape.
00:00 Welcome & Introducing Diego Baraona
00:49 Celebrating the Paso Paso Project
01:46 The Labor Crisis in Coffee Production
04:17 Economic Challenges: Inflation and Price Pressures
07:52 Personal Journey: From Barcelona to Coffee Farming
09:07 Navigating the Industry: Quality vs. Cost
11:45 The Producer's Perspective: Advice and Autonomy
13:39 Looking Ahead: Challenges and Decisions
14:41 Closing Thoughts and Invitation to Next Episode
Connect with Diego and Los Pirineos here:
https://www.instagram.com/lospirineoscoffee/
https://www.instagram.com/diego.baraona/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
- Visa fler
