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  • The NAB TradeShow in Las Vegas is a showcase for the latest innovation in the media world,and this year Avid will be at the forefront once more with new advances in AI,news workflows, video and audio interop, immersive mixing and more.

    In this episodeof the Making the Media Podcast, we get a sneak preview of some of the latestdevelopments which Avid will be demonstrating on the booth and reflect on someof the key customer workflow challenges which these solutions address.

    Our Guests This Episode

    Daliah Naor

    Daliah is the Director of Market Solutionsat Avid looking after newsroom and video servers.

    Matt Feury

    Matt is the Senior Director of MarketSolutions in charge of Media Composer and video post production

    Derk Hagedorn

    Derk is the Product Marketing Director foraudio, looking after all of our audio solutions

    Ray Thompson

    Ray is the Senior Director of Alliances andPartnerships, working with our wide range of partners in the industry.

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    Avid at NAB 2024– Check out the Avid website for the latest updates on our plans for NAB

    Ingest andPlayout White Paper – Where is the industry headed in thetransition to IP for ingest and playout and what are the challenges involved?Download the White paper.

    ContactUs

    Questions? Comments? Cool ideas? Get in touch:[email protected] @craigaw1969.Follow Avid at @avid.

    Credits

    Host: Craig Wilson

    Producer: Matt Diggs

    Social: Wim van den Broeck

    Theme Music: Greg “Stryke” Chin

  • S4E09: Change Is Constant

    The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive.

    In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the United Arab Emirates, outlines her approach to working with teams across the editorial and technical parts of the organization.

    She discusses the use of AI in the media, championing women, and the challenges of working effectively with multiple sites of operations.

    Our Guest This Episode

    Dina Nimer

    Dina is head of media operations for Al Arabiya TV network,based in Dubai in the United Arab Emirates.

    Since graduating in computer science and mass communication broadcasting, she has worked in various roles at the network since 2005, starting as a researcher then going on to report and produce on key stories in the region.

    Following her time on the editorial side, she completed her engineering path MBA which paved the way for her to move into the new roles related to media management and project management before moving into the organization’s international operations and then into her current role working with cross functional teams on media workflows, projects, trainings, and with international suppliers and commercial contracts.

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    Avid, AI, and the EBU – A senior leader from Avid outlines the approach to AI and ongoing developments to the European Broadcasting Union’s Production Technology Summit

    Frame the Future: The Customer at the Forefront – Discover more about the Avid Community Association and how to get involved

    MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

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  • S4E08: Distinctly Different

    A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation.

    In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for CGTN Europe, highlights his fears, but also outlines strategies for how this could be combatted and where opportunities for growth exist in the news market.

    Our Guest This Episode

    Duncan Hooper

    Duncan Hooper has worked on a newswire, magazine, newspapers, digital media platform, and at three television channels. His work has been focused on organizing the production, distribution, and monetization of content across digital platforms.

    In 2019, he helped launch CGTN's European operations in London and now leads television and digital output as head of content, overseeing social, messaging, audio, website, and linear broadcast.

    More Resources

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    Ros Atkins – Let Me Explain – The BBC presenter outlines strategies to deliver clear and concise information

    AI – Threat or Opportunity? – A leading academic assesses the use of AI within the news business

    MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S4E07: Predictive Text

    2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout their organization.

    That is the view of Rob Ambrose, co-founder of one of the leading industry analysts, Caretta Research, and detailed in the first episode of the Making the Media Podcast of the new year.

    This episode looks back on the major developments and trends of 2023 and assesses what are going to be the key developments in 2024 across the media landscape, including in general production and news.

    Our Guest This Episode

    Rob Ambrose

    Rob is a consultant, industry analyst, writer, and technologist advising international broadcast and media companies, technology vendors, and industry associations.
    He started in the analogue industry at the age of 15 in BBC local radio, going on to a wide range of production, technology, and consulting roles for tech vendors and broadcasters across Europe, MEA, and Asia. As co-founder of Caretta Research, Rob is working with the industry’s biggestand most-experienced team of media-tech analysts, helping buyers and vendors. Caretta Portal now provides the industry's best source of market data, product deployments, vendor news, and market sizing data.

    In his consulting work, Rob has advised dozens of technology vendors and media/telco companies on go-to-market strategy, account planning, addressable markets, buyer cohorts, product and competitor information, as well as producing reports and advising investors.

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    How Real is the Move to the Cloud? – Avid’s VP of strategy, development, and alliances, Craig Dwyer, answers the big questions.

    What’s New in Avid | Stream IO – Get the latest updates on Avid’s innovative ingest and playout software solution.

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S4E06: Navigating the Media Maze

    Leading media technologist, Roberto Raponi, discusses the challenges with cloud developments, the move to more software-based applications, and artificial intelligence are posing to the industry.

    An industry veteran from the Italian Public Broadcaster, RAI, he says that this is an exciting time for the industry, with a rapid pace of developments, but it is also impacting the skills required among the technical teams to address the challenges. Cloud workflows are a case in point, highlighting the need for highly-skilled local teams to support new workflow opportunities.

    Our Guest This Episode

    Roberto Raponi

    Roberto is a broadcast industry veteran and workflow specialist. Working within RAI CTO-Technology department, he advises their news and production areas on digital workflow, training, and project implementation.

    He oversees and provides technical support for suppliers and technology partners on RAI-Technology major projects. He is also responsible for assessing new trends and tools within the broadcast industry, gathering and analyzing product solutions, and delivering proofs of concept within RAI and using them to identify new workflows.

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    Create, Collaborate, and Deliver with AI and Avid MediaCentral – watch the virtual event to get the latest news of Avid and AI

    AI – The Human in The Loop - Discover the view of the BBC’s Laure Ellis in this podcast episode on AI

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S4E05: Community Service

    New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda.

    In this episode, we explore the view of a US-based journalist and academic who is the co-author of a report calling for the establishment of more community-centered journalism as a way of turning the tide against news avoidance.

    Damian Radcliffe was one of the authors of the report, “RedefiningNews: A Manifesto for Community-Centered Journalism,” which calls for a radical new approach to story creation and agenda setting. It calls for far greater involvement with communities to understand their needs and tell their stories in ways that re-establish the value which journalism can bring.

    Our Guest This Episode

    DamianRadcliffe

    Journalist, researcher, and professor based at the University of Oregon with over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy, and teaching roles in the USA, Middle East, and UK.

    His work focuses on digital trends, social media, technology, the business of media, and the evolution—and practice—of journalism.

    As an analyst, researcher, and trainer, he has worked with a wide range of additional industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA), and the United Nations. He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBCNews, Business Insider, NPR, The New York Times, Snapchat, Wired, and Voice of America.

    As a freelance journalist, his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Global Investigative Journalism Network (GIJN), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing, and ZDNet.

    More Resources

    For more on this topic, check out

    A Manifesto for Community-Centred Journalism – Read the paper

    MediaCentral virtual event – Watch the webinar to find out more about news collaboration

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

  • S4E04: Challenging the Norm

    Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twelve years after launch, they are continuing to expand.

    In this episode of the Making the Media Podcast, Hejar Berenji, the CTO of the Rudaw Media Network, which is based in Irbil in Iraq, has spoken of how they stayed on air in the face of power cuts, the fight against ISIS, recruiting and training staff to deliver high-quality news, and remaining fiercely independent.

    Our Guest This Episode

    Hejar Berenji

    Chief Technical Officer at Rudaw Media Network,

    With over eleven years of experience, Hejar excels in managing technical departments, specializing in broadcast technology, project management, and business development. He is dedicated to enhancing news and media production and delivery while ensuring network security and reliability. Hejar fosters a creative work environment, empowers his team, and forges strategic partnerships with other media outlets and stakeholders.

    More Resources

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    Avid MediaCentral and AI webinar – Watch a demonstration of Avid Ada AI tech previews

    Fosterning Creativity through the use of AI – Read about AI innovations

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host: Craig Wilson

    Producer: Matt Diggs

    Social: Wim Van den Broeck

    Theme Music: Greg “Stryke” Chin

  • S4E03: The State of Media Tech

    Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the useof artificial intelligence is growing in importance, according to a new report.

    In the new episode of the Making the Media Podcast, the IABM’s head of knowledge, Lorenzo Zanni, discusses the findings of their recently released report, The State of Media Tech, published at the IBC Trade Show.

    Our Guest This Episode

    Lorenzo Zanni

    IABMHead of Knowledge

    A graduate of Pisa, Durham, Swansea, and Glasgow Universities, Lorenzo Zanni holds a BSc in economics and management, an MSc in business economics, and an MSc in data analytics. Lorenzo is the head of knowledge at IABM, and he has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative resource it is today. Lorenzo’s research is widely quoted in international industry publications, and he has presented at shows around the world, including IBC and NAB Show.

    More Resources

    For more on this topic, check out

    Avid MediaCentral and AI Virtual Event – Watch a demonstration and discussion of Avid Ada AI tech previews

    Fosterning Creativity Through the Use of AI – Read about AI innovations

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S4E02: Let Me Explain
    Journalists must always consider whether the
    way they are telling stories is right for the audiences they are trying to
    reach to ensure that their work remains relevant.
    In the new
    episode of the Making the Media Podcast, BBC News analysis editor, presenter,
    and author, Ros Atkins, discusses how he constantly re-evaluates his work to
    ensure he explains topics clearly enough across multiple platforms.
    Ros has just
    released a new book, called The Art of Explanation, and in the podcast
    episode, he outlines the techniques he deploys when gathering, interpreting,
    and then presenting information.
    Our Guest This Episode
    Ros Atkins
    BBC News Analysis
    Editor, Presenter, and Author
    Ros is the creator
    and presenter of “Outside Source” on the BBC News Channel. His “Ros Atkins
    on….” explainer videos have become an online hit with millions of views across
    a variety of platforms. He co-presents “The Media Show” on BBC Radio 4 and the
    topical program “Ros Atkins On The Week” on BBC1. A journalist for more than
    thirty years, he is based in London.
    More Resources
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    Data Driven – Discover how Channel 4 News in the UK
    are using data to enhance their journalism
    Avid
    Empowers the Modern Newsroom – Discover how Avid is delivering
    innovative news workflows
    Contact Us
    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.
    Credits
    Host:
    Craig Wilson
    Producer:
    Matt Diggs
    Social:
    Wim Van den Broeck
    Theme
    Music: Greg “Stryke” Chin











































  • S4E01: AI: The Human in the Loop

    Decisions being made today about the use of artificial intelligence in journalism may have enormous consequences for future generations, according to the head of technology forecasting at the UK broadcaster, BBC.

    In the first episode of season four of the Making the Media Podcast, host Craig Wilson talks with Laura Ellis about her role within the organization and how they are assessing the impact of AI and machine learning on a whole raft of content creation areas.

    Our Guest This Episode

    Laura Ellis

    Head of Technology Forecasting

    BBC R&D

    Laura Ellis is a technologist and journalist with a focus on emerging technology, machine learning, disinformation, and data. She has worked on news teams in radio, TV, and online, and led two regional news and current affairs teams through significant technology change, establishing the BBC’s first end-to-end digital newsroom. In her current role she focuses on ensuring the BBC is best placed to take advantage of emerging technology and takes a particular interest in ethics, personalized and automated journalism, machine learning, generative AI, AI in content production, and analysis.

    More Resources

    For more on this topic, check out

    AI – Threat or Opportunity? – The head of a major research body into the use of AI in journalism shares their views

    Avid and AI. Past, Present and Future - Find out the work which Avid is doing to assist the creative community with the responsible implementation of AI.

    MediaCentral – Fostering Creativity through AI – Get the latest technology previews which Avid showcased at the IBC show in Amsterdam

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host: Craig Wilson

    Producer: Matt Diggs

    Social: Wim Van den Broeck

    Theme Music: Greg “Stryke” Chin

  • S3E20:

    The value of mentoring and encouraging staff to continually learn and develop their skills cannot be underestimated, particularly with the advent of remote working in the post-production industry.

    In the final episode of season three of the podcast, host Craig Wilson talks with Ed Bengoa, director of post production at ITN in the UK, about the challenges and benefits posed by the advent of remote working procedures.

    Our Guest This Episode

    Ed Bengoa

    Director of Post Production

    ITN

    Ed is currently the Director of Post Production at the UK-based news and content producer ITN, where she has worked since 2021.

    Prior to this Ed was the Head of Post Production at MSV Post, part of the Tinopolis group of companies and also has experience working as the Facilities Manager with Directors Cut Films.

    Audio was her first love, and she spent nine years working with BBC Studioworks in a variety of audio-related roles. Prior to this, she worked as a dubbing editor at the leading post-production house, Molinare.

    More Resources

    For more on this topic, check out

    Avid | Edit On Demand – Discover the benefits of a fully cloud-deployedpost-production environment with Media Composer and Avid NEXIS running in Microsoft Azure

    Avid NEXIS | EDGE – Open up new possibilities for remote post-production working, connecting to your on premises Avid NEXIS storage

    Making the Media Season Three – Catch up on all 20 episodes of Season Three

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S3E19:

    Post production, like many industries, is facing recruitment challenges, and not just at entry levels. There is a recognition that hiring and retaining staff is now tougher than ever post-pandemic, and that greater competition from other content creators is posing challenges to the sector.

    In the latest episode, host Craig Wilson speaks to Jai Cave, technical operations director at the UK-based post house ENVY and Caroline Orme, associate professor at Ravensbourne University in England about the current situation and the work they are doing to address the challenge.

    Our Guests This Episode

    Jai Cave

    ENVY Post Production

    Technical Operations Director

    Jai has over 17 years of experience in the broadcast industry and holds the position of technical operations director at ENVY.

    He is involved in all aspects of the business, from client liaison and business development, through to workflow design and project management. He designs and manages operational change throughout the company and researches and implements new technology, from system design through to the implementation of new services.

    His previously held roles include head of operations, where he managed a multi-level team of 70 through the move to fully file-based acquisition and delivery. More recently he has designed and delivered the company’s new ENVY Remote platform, a full suite of remote editing and collaboration tools available across web and mobile apps.

    Caroline Orme

    Associate Professor

    Ravensbourne University

    Caroline is an interdisciplinary artist, international director, editor, and post-production expert, specializing in 3D stereoscopic and color grading. Caroline’s work has featured in 30 film festivals throughout the UK, Europe, and internationally.

    Following an MSc in 3D stereoscopic media, her research has been presented at conferences, and her paper, titled Do 3Ds and VR Share the Same Visual Grammar? was presented at the International Broadcasting Conference (IBC) in Amsterdam.

    She also has experience in broadcasting and worked as an audio commentary systems operator at the London Olympics in 2012. She has done live projects at Ravensbourne with the Museum of London, The Queens House, The Science Museum, PricewaterhouseCoopers, Sharpshooters, Tag Rugby Trust, and UNESCO, that led to exhibitions and screenings at the Science Museum, Imperial War Museum, BBC Rugby Union Online, and Sky.

    Caroline specializes in teaching asset management (Avid NEXIS), the art of editing, Avid (as an Avid-certified trainer), online (working to a digital production partnership high-definition specification) and color grading (Nucoda).

    More Resources

    For more on this topic, check out

    Media Composer for Students – Discover Avid’s new program giving students free access to the industry-leading editing software

    The Skills Crisis – Listen to this podcast to discover how one high school is innovating to help students, and the importance of diversifying the workforce in post production.

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host: Craig Wilson

    Producer: Matt Diggs

    Social: Wim Van den Broeck

    Theme Music: Greg “Stryke” Chin

  • S3E18:

    Using data to illustrate stories in new waysor uncover hidden stories is a key facet of modern journalism. But how do youtake that information and turn it into informative and engaging content thatworks across multiple platforms?

    In the latest episode, host Craig Wilson speakswith Sunita Bhatti, head of regions from Channel 4 News in the UK, on how theyare planning to use data to do just that, and how artificial intelligence (AI)can also help them do it.

    Our Guest This Episode

    Sunita Bhatti

    Head of Regions

    Channel 4 News

    More Resources

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    Technology Builds Collaboration and Content – Two news leaders discuss the waysin which technology is assisting their news teams to do more and deliver acrossmultiple platforms.

    Stream On with Avid News – In this webinar, discover the latest on Avid’s news solutions.

    The Innovation Station – How are ABC News Australia innovating to find new audiences?

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S3E17:

    A major new report has highlighted key areaswhich need to be addressed in order to ensure that broadcasters take advantageof advances in technology in a rapidly changing media landscape.

    In the latest episode, host Craig Wilson speakswith Mark Harrison, the chief executive of the DPP, about their EuropeanLeaders Report, compiled after a two-day conference of broadcasters and mediavendors in Berlin, Germany.

    Our Guest This Episode

    Dr Mark Harrison

    CEO

    DPP Ltd

    Mark began his career asan historian at Cambridge University, before moving into the media industry. Hespent many years as a director, producer, and executive producer, and wonnumerous awards for his filmmaking, including an International EMMY and a BAFTAnomination.

    Mark has held seniorroles within the independent production sector and the BBC. He was MD of an independent production company beforebeing appointed to be BBC’s head of arts, and then head of multiplatformproduction. He was subsequently controller of production for BBC North andleader of the BBC’s End-to-End Digital program, before becoming director oftransformation for BBC Design & Engineering.

    In 2015, Mark became CEOof the DPP—the media industry’s international business network, which hefounded. Today, the DPP has nearly 500 member companies from across the wholemedia supply chain—from global tech giants to start-ups.

    More Resources

    For more on this topic, check out:

    Tomorrow’s News – Explore a series of articles detailing the DPP Tomorrow’s News reports

    AI – Threat or Opportunity – AI in journalism expert Charlie Beckett debates the latest technology advances

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S3E16:

    The nature of storytelling is changing, and tofully embrace this change and attract new audiences, broadcasters need to makegreater use of mobile journalism and capitalize on their trusted relationshipwith their viewers.

    In the latest episode of season three of thepodcast, host Craig Wilson discusses the world of mobile journalism (known as “mojo”)with mobile innovator and pioneer Glen Mulcahy.

    Our Guest This Episode

    Glen Mulcahy

    Glen is an internationallyrecognized Irish media trainer and technology innovator who’s best known forhis contributions to the field of mobile journalism.

    He began his career in media in themid 1990s, working for the newly launched Irish language TV station TG4. Helater joined the Irish national broadcaster, RTÉ, where he worked as a managerin the news technology team before moving to the role of head of innovation.

    In 2007, Mulcahy became interestedin the potential of smartphones for mobile journalism and he later founded themobile journalism conference, RTÉ MojoCon. The event quickly became a globalgathering of journalists, broadcasters, and technologists interested inexploring the possibilities of mobile journalism.

    After leaving RTÉ in 2017, Mulcahyestablished MojoFest, a technology and innovation festival that brings togetherexperts from various industries to share insights on the latest developments inthe field of mobile journalism and professional content creation.

    He is regarded as a thought leaderand pioneer in the field of mobile innovation and continues to inspire andmentor journalists around the world.

    More Resources

    For more on this topic, check out:

    Mr Mojo Risin’ – Philip Bromwell, from Irish broadcaster RTÉ, details their useof mobile journalism

    Do You Trust Me? – Discover the work of Project Originand its efforts to ensure content authenticity

    The DPP Tomorrow's News Reports – An in-depth series of reports on thefuture of the news business

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    Theme:Music: Greg “Stryke” Chin

  • S3E15:

    Communicating constantly. Collaboratingcollectively across the globe. Delivering 24-hour news in the mostcost-effective way possible. And widening the net to recruit a more diversestaff. These are just some of the challenges facing one of the best-known news brands inthe business.

    In the latest episode of season three of the podcast, Craig discusses all of these issues with Rebecca Moore, director of technicaloperations with CNN International.

    Our Guest This Episode

    Rebecca Moore

    Rebecca is director of technical operations at CNN International, basedat the network’s London bureau.

    As part of her role, she is responsible for the day-to-day leadership ofthe London and Abu Dhabi control rooms, studios, lighting, and makeupteams.

    She has been with CNN for over 25 years, and is skilled in the fields ofbroadcasting, communication, change management, and television.

    More Resources

    For more on this topic, check out

    Standing Out from the Crowd – Discover how a new news channel ismaking its mark.

    Tech Builds Collaboration and Content – News leaders discuss howtheir news operations are facing the future.

    The Skills Crisis ­– Many people working in the media industry see alooming skills crisis. What needs to be done to address the challenge?

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    ThemeMusic: Greg “Stryke” Chin

  • S3E14:

    Risk-taking and being prepared to fail (but fail fast) are some of the key learnings

    from a news station which launched in the pandemic and is continuing to grow

    and find an audience. In the latest episode of season three of the podcast,Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local,

    about the work of NBC LX almost three years on since it went on air. We featured thework of NBC LX in season one of the podcast, so this is the chance to discoverwhat worked, what did not, and what the future holds for the US-based station.

    Our Guest This Episode

    Matt Goldberg

    Matt is the vice president of content strategy for NBCUniversal Local. In this role,

    Matt oversees content, brand, marketing, and programming, and manages the team

    at LX News. He also works directly with sales, business development, and distribution ingenerating revenue for the network.

    Matt has been with NBCU for 20 years, previously working as the assistant news director

    at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an

    investigative producer in Los Angeles, where he won numerous local and national awards forhis work.

    Matt served as an elected board member of the non-profit Investigative Reporters & Editors (IRE)

    and was the board president from 2016 to 2018. He started his career in TV newswhile attending Arizona State University and has also worked in Houston, Texas.

    More Resources

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    Multi-Platform Madness – In season one of the podcast, Matt reflects onthe launch of NBC LX

    The VICE Squad – Maral Usefi from VICE News explains how theywork to create content across multiple platforms as efficiently as possible

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    Theme:Music: Greg “Stryke” Chin

  • S3E13:

    How has the technology behind news and sportsgraphics changed the way in which stories can be told in the studio, and whatdoes that mean for the collaboration between editorial and technical teams?

    In this episode, Craig is joined by graphics expert Antonio Tena, from the Spanishcompany Telemadrid, to discuss the way graphics are used to enable newstorytelling techniques.

    Our Guest This Episode

    Antonio Tena

    Head of Processes and Innovation, Telemadrid

    In Telemadrid, Antonio has been the head of thegraphics department and is currently the head of processes and innovation.

    In the past, he was the head of post production andgraphics in Quiero TV and was involved in the launch of CNN+ in Spain, as agraphic designer. In Canal+ he was in charge of the graphic design ofseveral shows like Lo mas + and in TVE he was a graphic designer in iconic shows like Quiénsabe dónde.

    He also collaborated in the character, 2D, and 3Ddesign and landscape design of several video games by Warner Interactive, PenduloStudios, and Dynamic Multimedia, and he worked as an animator in several cartoon series forWalt Disney Studios, Hannah Barbera, Warner Studios, Equip Studios, and CruzDelgado.

    In 2011 he was awarded the “Premio Talento” by theTelevision Science and Arts Academy in Spain.

    More Resources

    For more on this topic, check out:

    ⁠Take the Weather with You⁠ – Nora Zimmet from The Weather Channeldetails their innovative use of immersive mixed-reality graphics

    ⁠Stream On with Avid News⁠ – Discover the latest news collaboration

    workflows on premises and in the cloud

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: ⁠[email protected]⁠ or ⁠@craigaw1969⁠. Follow Avid at ⁠@avid⁠.

    Credits

    Host:Craig Wilson

    Producer:Matt Diggs

    Social:Wim Van den Broeck

    Theme:Music: Greg “Stryke” Chin

  • S3E12:

    From TikTok experimentation to working out the best way to take advantage of the latest developments in the world of artificial intelligence, how are newsrooms working to deliver more creative and immersive storytelling?

    In this episode, Craig is joined by Gina McKeon, Innovation Editor at the Australian Public Broadcaster, ABC.

    Our Guest This Episode

    Gina McKeon

    Innovation Editor, Australian Broadcasting Corporation (ABC)

    Gina has a wealth of experience working on innovative digital and investigative stories as a producer and journalist for ABC and SBS. She has an extensive track record in high-quality, original digital storytelling and has won numerous awards, including a Webby Award, SXSW Interactive Innovation Award, and multiple Walkley Awards.

    More Resources

    For more on this topic, check out:

    The Vice Squad – Maral Usefi from Vice News outlines their strategy to tap into new markets.

    Stop, Collaborate, and Listen – Discover how Avid is enabling new[OL1] [CW2] workflows on premises and in the cloud and bringing together distributed teams in this webinar.

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host: Craig Wilson

    Producer: Matt Diggs

    Social: Wim Van den Broeck

    Theme Music: Greg “Stryke” Chin

    [OL1]@Craig Wilson this word should be “news,” right? Just want to make sure, because “new” would make sense as well.

    Hi Owen, in this context "new" is the correct term, but thanks for checking. [CW2]

  • S3E11:

    When your overriding mission is to save lives, how does The Weather Channel in the United States use the power of immersive storytelling, collaborative ways of working, and innovative graphics to achieve its goals?

    In this episode, Craig is joined by Nora Zimmett, from The Weather Channel, to explore their approach to news and how they are constantly looking to enhance their coverage, both inside the studio and from location.

    Our Guest This Episode

    NORA ZIMMETT

    President of News and Original Series, The Weather Channel Television Network

    Nora oversees all aspects of the network’s live and original programming, and its world-renowned storm coverage. She also oversees all weather content for the network's digital platforms. She is responsible for the overall editorial direction of the network and helped lead the channel to its first-ever News and Documentary Emmy Award in 2019.

    Nora joined The Weather Channel in September 2014 from CNN where she served as co-creator and executive producer of both New Day Weekend and Smerconish. Prior to joining CNN, she held senior producer and producer roles at Bloomberg Television and Fox News Channel. Nora is an award-winning journalist, and in addition to the 2019 Emmy, she received an Emmy Award at CNN for her work on the 2012 presidential election.

    More Resources

    For more on this topic, check out

    Going Green – Discover the work of BAFTA Albert and how it is helping broadcasters and producers minimize their impact on the environment.

    The Evolution of Production – A series of articles on cloud-based production techniques

    Contact Us

    Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

    Credits

    Host: Craig Wilson

    Producer: Matt Diggs

    Social: Wim van den Broeck

    Theme Music: Greg “Stryke” Chin