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Episode Introduction:
Ever feel like you’re doing all the right things in your direct sales business but still hitting a wall? You’re not alone. In this raw and real episode, Rachel shares a powerful revelation she had during a recent coaching session—she’s been unintentionally shrinking herself. And chances are, you might be doing the same.Key Points Covered:
The sneaky ways high-achievers shrink themselves without realizing itWhy being “likable” might be limiting your growth and incomeHow people-pleasing and needing approval can silently sabotage your successSubtle signs you're filtering your personality—especially on social mediaReal talk: Being “too much” is exactly what your audience needsRachel’s challenge: 7 days of unhinged YOU (and what that could look like)Why you don’t need permission to evolve, do things differently, or lead boldlyHow softening your edges to make others comfortable keeps you stuckWhy your next chapter requires a different version of you—and how to find herEncouragement to stop downplaying your bold opinions, wins, or desiresClosing Reminder:
You don’t have to shrink to be safe. You don’t have to fit into someone else’s version of success. You were meant to stand out. Let’s get unhinged. Let’s be fully YOU. And when you do? Tag Rachel on Instagram @rachelaperry so she can cheer you on.Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
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This one’s a heart-to-heart. If you've ever felt like you're meant for more, but you're scared of stepping outside your network marketing biz, this episode is for you. Rachel shares why network marketing was a brilliant first step—but not your final destination. It’s time to start building the rest of the house.
🔑 Key Takeaways:
Network marketing is a vehicle, not the destination. And if the vehicle breaks down, you need a backup plan.Feeling burnt out, bored, or unfulfilled? That doesn't mean you're ungrateful. It means you're human—and maybe it's time to grow.Building something of your own doesn't mean you're abandoning your team. It means you're expanding.Your brand is your staying power. You don’t own the products or comp plan, but you do own your brand.Creating a digital product isn’t about leaving—it’s about protecting what you’ve built. Rachel walks you through how to start small and build something powerful on the side.You are more marketable than you think. And the skills you’ve gained in direct sales? They make you wildly valuable.💡 Links & Mentions:
Want to learn how to create your first digital product in 14 days? DM "free training" on Instagram @rachelaperryGrab the free 90-day action planner by messaging "podcast" on IG🙌 Closing Reminder:
Network marketing gave you the foundation. Now it’s time to build the rest of the house. You’re not abandoning what you’ve built—you’re expanding beyond it.
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Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
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Think you’re “just” a direct seller? Think again. In this episode, Rachel is holding up a mirror to show you the massive skillset you’ve built—one that’s primed and ready for something more. If you’ve been wondering whether you’re qualified to build your own thing, this one’s going to hit you right in the gut (in the best way).
Key Points Covered:
Your direct sales biz is actually your personal growth bootcamp
→ From learning how to lead, sell, market, and train—this business has stretched and grown you more than you think.The transferable skills you’re not giving yourself credit for
→ Marketing, sales, leadership, resilience, conflict resolution, customer service, and more. Yes, you’ve done it all.You already have the audience—now let’s create the offer
→ Rachel explains how your list, your connections, and your content experience set you up for a successful digital product.The lie of “I need more credentials”
→ Why you don’t need another course or certificate to start building something of your own.A personal story of rediscovering worth after believing she had “nothing marketable”
→ Rachel shares her own identity crisis and how it revealed just how prepared she already was.Freebie Alert:
Want help figuring out what kind of digital product to create? DM 75 to @rachelaperry on Instagram or email [email protected] and grab the Digital Product Idea Vault—75 plug-and-play product ideas to help you take the first step.Closing Reminder:
Your direct sales company isn’t your end game—it’s your training ground. The tools, skills, and audience you’ve built are proof you’re ready for more. You don’t need permission. You just need to start.Hang out with me more!
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This episode is a raw, honest behind-the-scenes look at what happens after you leave something successful to follow a deeper calling—and it doesn't go the way you thought it would. If you’re feeling stuck, lost, or questioning everything, this one’s for you.
Key Takeaways:
The emotional rollercoaster of leaving the Tag Team and navigating life after a successful partnership.Why finding alignment in your business might take years—and why that’s okay.The danger of running from your true calling and how to recognize it.How fear, doubt, and self-sabotage sneak in (especially when you're on the verge of something great).The quiet moment when everything clicked and Rachel finally gave herself permission to go all in.What Rachel would tell herself two years ago—and what you might need to hear today.Encouragement for those who are ready to build something of their own but feel like they’re constantly starting over.A peek into the inspiration behind Rachel’s skit characters and why they’ve brought new life to her business.Power Quote:
"Alignment doesn’t always feel like lightning. Sometimes, it’s just a quiet knowing that this is it."Closing Reminder:
If you’ve ever felt like you’re failing because you keep changing directions—this is your sign that you’re not failing. You’re evolving. You’re finding your way. And it’s safe to try, pause, pivot, and try again.Hang out with me more!
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In this episode, Rachel reveals a summer strategy that could be revolutionary for direct sellers—especially leaders. If you've ever felt the sting of summer slowdown, commission drops, or chasing an unresponsive team, it’s time to take control. Rachel shares how creating a simple digital product can help you add an additional revenue stream without abandoning your direct sales business.
What You'll Learn:
Why relying solely on your team’s performance is risky (especially in the summer)How creating a small digital product can create sustainable, semi-passive incomeExamples of easy-to-create digital products based on what you’re already doingHow to stop overthinking and start monetizing your skills nowRachel’s personal story of turning a $19.99 product into a six-figure incomeTips to brain-dump ideas and get started before summer hitsKey Takeaways:
You are already creating content and coaching—you're just not getting paid for it yet.A digital product doesn’t have to be big or fancy; it just needs to be helpful.You don't need a full business overhaul—just a simple addition that runs alongside your current business.Starting now gives you time to launch before summer slowdown kicks in.Action beats perfection. The entrepreneurs who succeed are the ones who don't quit.Resources Mentioned:
DM Rachel on Instagram (@rachelaperry) with the word IDEAS to get her free list of 75 Digital Product Ideas.Closing Thoughts:
You already have what you need to create more income—you just need to take action. Don’t wait until your team slows down or your commission drops. Make this the summer you start building something of your own.Connect with Rachel:
Instagram: @rachelaperryEmail: [email protected]Hang out with me more!
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Are you exhausted from carrying your team month after month? Feeling like if they’d just show up, your paycheck would finally reflect your effort? In this episode, Rachel busts the biggest lie direct sales leaders keep believing: that success depends on motivating their team.
Instead, she shares the honest truth about team performance, why it's dangerous to rely on it, and what smart leaders are doing to protect their income—even when their team checks out.
Key Points Covered:
Why hope mode is the most common trap top leaders fall into.The real reason your paycheck feels unpredictable (and it’s not your leadership skills).The moment Rachel realized she needed her own backup plan—and how it changed everything.How to uncover what you’re already known for (hint: it’s your first clue to creating a digital product).3 things you can do right now to shift into more stability without quitting your company.Closing Reminder:
You’re not crazy. You’re not a bad leader. You’re evolving—and that’s a good thing.
If you’re ready to explore your own backup plan, DM me “backup” on Instagram @rachelaperry and let’s brainstorm what yours could be.Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
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In today’s heartfelt and empowering episode, Rachel welcomes back the incredible Martine Williams—Life Alignment Coach for mompreneurs—for a raw conversation about failure, identity, and harmony. Together, they unpack why failure is a necessary part of growth, how to stop tying your worth to outcomes, and why now is the time to reset your life and business with intention.
Key Points Covered:
Why failure isn’t something to fear—but something to learn fromHow to reframe failure as feedback and fuel for future successThe real reason we take failure so personally—and how to stopWhy detaching from outcomes can actually make you more successfulThe danger of chasing balance—and what to focus on insteadWhat to do when you’ve lost your identity in the hustleHow Martine helps mompreneurs win at work without losing at homeWhy you don’t have to fit into someone else’s blueprint to succeedThe power of curiosity, emotional resilience, and trusting yourselfDetails on Martine’s upcoming Work Life Reset Challenge (April 22–24)Resources Mentioned:
Martine’s Work Life Reset Challenge: martinewilliams.com/workliferesetBook Recommendation: Untangle Your Emotions by Jennie AllenFollow Martine on Instagram: @martine311williamsClarity Call with Martine: martinewilliams.com/rachelMartine’s Podcast: Life Coaching for MompreneursClosing Thoughts: This episode is a must-listen for any woman navigating business, motherhood, and big dreams while learning to trust herself along the way. If you’ve ever felt like a failure or struggled to move forward when things didn’t go as planned, this conversation will breathe life and possibility back into your journey.
⚠️ Audio Note: Heads up, friends! The audio in this episode isn’t perfect, but we promise the wisdom and encouragement inside is 100% worth it. Thanks for hanging in there with us!
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In this heart-to-heart episode, Rachel challenges you to stop playing small and start letting yourself want more. If you’ve ever felt stuck, uninspired, or like you’re living someone else’s version of success, this episode is your permission slip to step into possibility, dream bigger, and build something that’s truly yours.
Key Points Covered:
Why it's not a vision problem—it’s a permission problem.How the 'business in a box' model keeps you small and disconnected.What shifts when you build a brand based on you and not just a product.How to ‘turn on the lights’ and see what’s really available to you.The power of writing your own permission slip to dream and try new things.Real-life stories from Rachel’s Your Backup Plan program and the transformation that comes with creating your first digital product.Guided visualization: what your life could look like 90 days from now if you let yourself see and believe in more.Journal prompt: “What if I let myself see the possibilities?” (no filters, no judgment—just truth).Rachel’s encouragement to stop decorating your life in the dark and flip on the switch.Closing Reminder:
You are allowed to want more. You are allowed to expand. And you don’t have to have it all figured out to take the first step. Grab 10 minutes today, write out the possibilities, and let your future start now.DM Rachel the word PODCAST on Instagram to get your free 90-Day Action Planner and start moving toward your more.
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In this episode, Rachel gets real about the importance of learning to trust yourself—especially when you’re running a business, leading a team, and navigating all the noise of the direct sales industry. From courage to confidence, she’s unpacking what it really takes to step into your power and take action—before you feel ready.
Key Points Covered:
Why trusting yourself is the secret weapon most direct sellers don’t talk aboutHow to shift from “I don’t know” to “I’ll figure it out”The power of imperfect action (and how it builds real confidence)Why clarity doesn’t come before action—it comes from actionHow relying too much on others keeps you stuckThe small brave steps that help rebuild self-trust over timeWhy courage comes before confidence—and how to tap into yoursA challenge Rachel gave her EXPAND group to fail on purpose (yes, really)Real talk on how self-trust accelerates your growth and attracts others to youHow to start making aligned decisions that actually fit youYou already have everything you need to get started. The more you trust yourself, the more momentum you'll create—and the more magnetic your brand becomes.
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In today’s episode, Rachel dives into how to move beyond being “just the product lady” and position yourself as the go-to expert in your niche. With market saturation, distrust, and noise at an all-time high, building trust and standing out is non-negotiable. Rachel walks you through how to shift from product pusher to trusted problem-solver—so you become magnetic to your ideal audience.
Key Points Covered:
Why blending in as “the candle lady” or “the skincare lady” is holding you back.The real meaning of being the go-to person in your niche.How to identify your customer’s actual problem (hint: it’s deeper than skincare or home fragrance).Why the market is noisy (AI, influencers, saturation) and how you can still break through.The rise of personal branding and why your company ≠ your brand.Why consistency (in message, not just posting schedule) builds brand trust and authority.You are the brand. The products are just one tool in your toolbox. When you focus on solving real problems, you stop blending in and start becoming magnetic.
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In this episode, Rachel dives into the power of storytelling and how it’s the key to creating a magnetic brand. Learn how personal stories can help you stand out in the crowded direct sales space, build deeper connections, and ultimately, sell more.
Key Points Covered:
Why storytelling is your branding superpower
Stories build trust and connection, making you stand out beyond just “selling a product.”The 3 story types to start using todayYour “why” storyCustomer success storiesTransformation storiesHow stories outperform facts when it comes to sales
Stories create emotional resonance while facts just inform.Real-life examples of storytelling done right
From TikTok storytelling trends to using B-roll videos to bring your story to life.When and where to share your stories
Ideas for sharing stories across platforms—Instagram, Facebook, Reels, email, live video, and more.The 4-step formula for telling stories that convertThe hookThe struggleThe solutionThe call to actionRachel’s personal example of how everyday moments can inspire content
Even simple life moments, like a conversation with your kids, can turn into powerful brand stories.Why becoming a storyteller = becoming a magnetic brand
People buy from people they feel connected to—not just from a product pitch.Your story matters. Start messy, get creative, and share more of YOU. The more you lean into storytelling, the more people you’ll attract to your brand.
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In this episode of The Direct Sellers Podcast, Rachel Perry dives into why every direct seller should have a digital offer. If you’re relying solely on your company for income, you could be putting yourself at risk. Rachel shares how creating a simple digital product can give you security, help build your brand, and provide an additional revenue stream—without adding more hustle. Plus, she’s inviting you to join her Build Your First Digital Offer Challenge starting March 17th for just $1!
Key Points Covered:
Why relying only on your direct sales company is risky. Companies can change their model or even shut down unexpectedly.What a digital offer is and how it can be a game changer for your business. Think mini-courses, guides, templates—things that solve a problem for your audience.You don’t need to be tech-savvy or have a big audience to make this work. Rachel breaks down how simple it can be.How to figure out what you can sell. Hint: You’re probably already teaching or solving problems for your customers.Common excuses and why they don’t hold up. Whether it's time, tech fears, or self-doubt, Rachel busts through these mindset blocks.How Rachel’s $19.99 mini-course turned into six figures. And how you can start building your own success.The power of taking quick, messy action. Done is better than perfect when it comes to launching your first digital product.Details on the upcoming 3-day challenge starting March 17th. Rachel will walk you through finding your superpower, creating your digital offer, and marketing it—all for just $1!Join the Challenge:
🔗 Sign up now: rachelaperry.com/challenge
💡 Use code "MYGIFT" to join for just $1!Connect with Rachel:
DM “podcast” on Instagram for your free 90-day action planner!Chat with Rachel about this episode on Instagram.Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
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What would you do if your direct sales company suddenly shut down? That’s exactly what happened to Jenny Hillenburg, a top leader in a large direct sales company that closed its doors in December 2024. In this episode, Jenny shares her journey of navigating uncertainty, building a backup plan, and launching her own business—on her terms. If you’re a direct seller, this conversation is a must-listen.
Key Topics Covered:
Jenny’s 21-year career in direct sales and the abrupt closure of her company.How she started preparing for her next step before the announcement came.Why having a backup plan is critical for direct sellers (and how to create one).The importance of branding yourself and not just your company.The freedom of running your own business and how Jenny transitioned from direct sales leader to entrepreneur.Why systems are key for business success—and how Jenny helps direct sellers get organized.Resources & Links:
🔹 Connect with Jenny: JennyHillenburg.com
🔹 Follow Jenny on Instagram: @jennyhillenburg
🔹 More Free Resources for Direct Sellers: Rachel’s Website🎧 Loved this episode? Don’t forget to subscribe and leave a review!
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Episode Introduction:
Are you stuck in the endless party hustle, trying to grow your business the old-school way? In this episode, we're calling out the outdated party model and showing you why relying on parties is leaving you exhausted, burned out, and stuck in hustle mode. If you're ready to stop chasing bookings and start building a sustainable business, this is your wake-up call.🔥 Key Points Covered:
Why the Party Model Is Outdated and UnsustainableParties require you to show up every time—it's not scalable.Exhaustion sets in when you’re doing 10, 15, or even 20 parties a month.The unpredictability of hostess no-shows and lack of sales makes it frustrating and unreliable.The Hidden Cost of Party HustleYou’re spending all your energy just trying to hit basic sales goals.The mindset struggles when parties fall through—self-doubt creeps in, making you question your abilities.Why Building a Brand Is Your New SuperpowerAttract customers to you instead of constantly chasing sales.Serve your audience in a deeper, more meaningful way.Creating a recognizable brand builds trust, increases referrals, and boosts long-term stability.How to Shift from Party Hustle to Sustainable GrowthFocus on what makes you different—what do people come to you for outside of your products?Start creating content that connects and builds trust beyond your direct sales offers.The Power of a Backup PlanWhy relying on one income stream is risky in direct sales.How adding a simple digital product can create additional income without adding more hustle.Real talk: Rachel built a six-figure business from a $19.99 mini-course—you can too.💡 Closing Reminder:
If you're stuck in the never-ending party cycle, this is your sign to stop hustling harder and start working smarter. It’s time to build your brand, create a backup plan, and gain control, stability, and freedom in your business.Want to learn more about creating your own backup plan? DM me the words "Backup Plan" on Instagram and let’s chat about how I can help you get started.
🎁 Bonus:
Don’t forget to capture emails at every party—because your customer list should belong to you, not just your direct sales company!Hang out with me more!
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In this episode of The Direct Sellers Podcast, Rachel breaks down a critical truth: You are not your company. Too many direct sellers build their entire identity around their products, but what happens if the company shuts down or they decide to move on? That’s why personal branding is essential.
Rachel shares:
What personal branding really means (hint: it’s not just your logo and colors).Why building a brand beyond your company gives you more security, credibility, and options.Real-life examples of direct sellers who have successfully built personal brands.How to start branding yourself today—without overcomplicating it.Why personal stories build trust and connection (and how to use yours effectively).She also reminds us: Your company is just a chapter in your story—it’s not the whole book.
If you’re ready to create a brand that makes you the go-to expert (instead of just another product seller), this episode is for you.
Resources & Next Steps
🔥 Join Your Backup Plan: Learn how to add another revenue stream and build a brand beyond your company. www.rachelaperry.com/backup
📲 Connect with Rachel on Instagram [@rachelaperry] for daily branding tips and direct sales strategies!Don’t forget to subscribe and leave a review! 🚀✨
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The direct sales landscape is shifting fast, and if you’re still using strategies from five years ago… you’re already behind. With commission cuts, company closures, and outdated tactics still being pushed, it’s time to take control of your business and your future. In this episode, we’re diving into:
Why the old way of doing things isn’t working anymore.The 3 New Rules of Direct Sales Success that will keep you ahead of the game.How top-earning direct sellers are securing their income beyond just their products.Easy ways to monetize what you already know—without building a full-blown business.A simple way to take action now and create your own backup plan for financial security.If you’re tired of uncertainty and ready to future-proof your income, this episode is for you!
🎧 Listen now and take control of your business!
Want to take the next step?
💌 DM me the word "Backup" on Instagram, and I’ll send you details on Your Backup Plan—my step-by-step program to help direct sellers create their own revenue stream without adding more hustle.Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
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If you’re a direct seller, you’ve probably heard the whispers (or maybe the full-on sirens) about companies closing, switching models, or restructuring overnight. Epicure. Tupperware. Seint. Plunder. Beachbody (Bodi). And most recently, Colorstreet and Sunset Gourmet. The list keeps growing—and the biggest mistake you can make is assuming your company is looking out for your long-term security.
In this episode, we’re getting real about the importance of having a backup plan—and how to start one without adding more hustle to your plate.
You’ll learn:
✅ Why relying solely on your direct sales company is a risky move
✅ The warning signs we’ve seen from major company shutdowns and shifts
✅ Three simple steps to create a backup plan (without starting a whole new business)
✅ The power of branding yourself beyond just being “the skincare lady” or “the jewelry rep”
✅ Why hope is not a strategy—and how to take control of your income starting now💡 Get the Free Masterclass Replay! 💡
This episode is just scratching the surface! Watch the full "Your Backup Plan" masterclass replay and walk away with a clear action plan to create financial security in your direct sales business. https://rachelaperry.mykajabi.com/simplesteps🔥 Want More Support? 🔥
I’ve just opened enrollment for Your Backup Plan—a step-by-step program designed to help direct sellers build their safety net with ease. It’s currently in pre-sale pricing before it becomes a high-ticket program! DM me "Backup Plan" on Instagram to get the details.➡️ Don’t wait until it’s too late. Take control of your business, protect your income, and build something that’s truly YOURS. You got this! 💪
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Welcome back to The Direct Sellers Podcast! Today, we’re diving into a game-changing truth: hustling harder won’t lead to sustainable success. You can follow every daily method of operation, send all the messages, and throw countless parties, but if you don’t know what makes you unique, you’ll stay stuck in the grind. In this episode, I’m sharing how to step off the hamster wheel, stand out in your business, and build a magnetic brand that draws people to you.
Key Points Covered:
The Problem with Hustle Culture: Why "doing all the things" isn’t sustainable or effective in building lasting success.Blending In vs. Standing Out: How relying on scripts and templates can make you invisible and why differentiation is key.Discovering Your Superpower: Tips to uncover your unique strengths, passions, and stories to create a magnetic brand.Real-Life Examples: Stories from my students who found their unique niche and how it transformed their business.Magnetic Branding in Action: How sharing your personal story builds trust, connection, and loyalty with your audience.Call to Action: If you're ready to uncover your unique strengths and build a brand that’s authentically you, DM me the word MAGNET for my free Magnetic Brand Guide. Let’s get you off the grind and onto the path of building a sustainable, standout business.
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In this episode, Rachel gets real about overcoming self-doubt and finding trust in yourself. Whether you're stuck in your direct sales business or life in general, this episode will resonate deeply. Rachel shares her personal struggles with people-pleasing, breaking out of the box of perfectionism, and learning to trust her own instincts. If you've ever felt paralyzed by indecision or stuck in your business, this episode will give you the push you need to step into your power, take risks, and let go of the need for approval.
Key Points Covered:
Feeling Stuck? You’re Not Alone: Rachel’s recent experience with self-doubt and how she reached out to her mentor and friend for guidance.The People-Pleasing Trap: How years of seeking approval held Rachel back from trusting herself.The Power of Self-Trust: Why it’s okay to break out of the “rules” and trust your instincts in business and life.Uncomfortable Growth: Why stepping out of your comfort zone is essential for progress—and how to stick with it when it feels scary.Practical Advice for Direct Sellers: How to experiment with new ideas in your business, create unique experiences for your audience, and embrace the mindset that “there’s no wrong way.”Personal Revelations: Rachel’s journey to realizing that her opinions and preferences matter, even in the smallest details.Action Steps:
Reflect on where you might be holding yourself back due to fear of judgment.Experiment with one new idea in your business this week, even if it feels uncomfortable.Practice trusting yourself by making a decision based on what you want, not what you think others expect.CTA:
Let Rachel know how this episode resonated with you! Send her a DM on Instagram with the word “podcast” to grab her free 90-day action planner.Hang out with me more!
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Direct sellers can sometimes feel overwhelmed by the hustle culture that permeates the industry, leading to burnout and frustration. By focusing on what ignites passion and creating a business aligned with personal values, success can be achieved more sustainably without succumbing to relentless grinding.
On today's episode, Rachel challenges you to ditch the grind and build a business that aligns with your strengths and passions in 2025.Episode Highlights:
Hustle culture leads to burnout and inconsistent results.Working smarter—not harder—creates sustainable success.Focus on what lights you up and feels aligned with your goals.Minimize or delegate tasks that drain your energy.Action Step:
Identify one business task that feels heavy and take a step toward delegating or simplifying it this week.
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Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
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