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Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank?
In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign.They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). You’ll also hear about "Topias"—group launches where multiple creators team up to support each other’s campaigns—and how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro.
If you’ve got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you don’t want to miss!
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The Toy Challenge: Idea To Prototype in Just 5 Weeks!
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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
What Can a Pediatric Occupational Therapist Teach Us About Toys?
Learn the secret to using household items for enhancing your child's fine motor skills. (Timestamp: 10:15)Find out how AI can creatively assist parents in developing engaging activities for their kids. (Timestamp: 15:45)Find out the unique toy recommendations Kerri shares for developing fine motor skills, and how you might already have these items in your kitchen. (Timestamp: 18:42)Hear expert insights on the impact of sensory regulation and how to improve your child's focus through play. (Timestamp: 22:30]Hear Keri Wilmot’s personal stories about memorable toys from her childhood. (Timestamp: 30:05)
In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Keri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field.
Keri uses toys to help children improve fine motor skills, coordination, and overall performance in self-care tasks. Her work with kids facing ADHD, autism, Down syndrome, and cerebral palsy is testament to the transformative power of play.
Want to help your child master the art of tying shoelaces? Kerri’s got a tip for that—use toy tools like tweezers to build up the necessary hand strength. Is your kid's sensory processing a roadblock to engaging in play? Keri’s got that covered too in her book “Wired Differently.” And if you’re worried about how tech has sidelined physical activities, her new book “Fine Motor Foundations” addresses this head-on with practical advice.
Episode Cliff Notes:
Mentioned In This Episode:For the links mentioned in this episode visit www.thetoycoach.com/236
Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
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Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode.
Want to keep your subscribers happy? Find out how informed consent can transform your email game. [08:23].Learn the secret to avoiding legal issues and ensuring high email deliverability by understanding the power of genuinely informed consent.Ever thought a toy company email could be... fun? Tarzan rewrites one with a killer opening line using non-linear storytelling. [15:07].Azhelle Wade and Tarzan Kay ideate email marketing strategies specific for the toy industry, such as humanized brand representation [18:00].One simple trick to reduce your unsubscribe rates and improve the subscriber experience—don’t miss it. [23:45].
Today on Making It in the Toy Industry, The Toy Coach shares a conversation with email marketer Tarzan Kay to break down why getting clear, informed, and revocable consent is more important than ever. With the rise of regulations in email marketing it's essential to ensure that your email list is not only compliant, but engaged.
How many times have you come back from a toy show only to be bombarded by random newsletters you never signed up for? Not only is this an annoying reality, but it’s a surefire way to tank your reputation, deliverability, and those all-important open rates.
Tarzan joins the show to get real about to build a valid email list—whether it’s with lead magnets, trade show contacts, or discount codes. In this episode learn tips on how to keep your list engaged, rather than running for the unsubscribe button.
💡 EPISODE CLIFF NOTES:For the links mentioned in this episode visit: www.thetoycoach.com/235
Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Time for a little tough love toy-coaching: If you're struggling to develop a pre-production sample of your toy that you're proud of, the problem might be you! This week on the podcast, you'll learn 3 common mistakes that new toy creators make when working with overseas factories. This episode includes insights from my full time work in the toy industry and my 1:1 client work. When applied correctly, the 3 lessons taught in this episode will save you time and money in the toy development process.
Why You Should Be Pantone Obsessed
Being Pantone-obsessed can make or break your toy design. In this episode, I’ll break down the magic of Pantone color matching and why having a Pantone booklet in your toolkit is non-negotiable.Get Specific or Get Ready to Pay Another Sample Fee
Vague instructions are the kryptonite of successful toy production. I’m sharing a personal story of how such nonspecific language led to a production disaster.Slow Down On Pre-Production Approvals
Pre-production samples should be approved SLOWLY and with care. In this episode, I’ll tell you why. This episode will transform your view of pre-production samples to avoid production mistakes.Episode Cliff Notes:
Discover how a universal color standard can save you time and money in your toy production. [00:01:44]The major pitfall of using vague language in your product development requests. Learn how to be specific and clear to ensure your toy comes out exactly as you envisioned, without unnecessary delays. [00:14:09]Why it’s crucial to always review a physical pre-production sample, rather than relying on photos or videos, to catch any overlooked issues and ensure your final product is flawless. [00:21:24]
After this episode you'll be aware of the top 3 mistakes most new creators make when working with a factory and how to avoid them.Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Forget just selling products—it's time to create immersive shopping experiences for your customers, in person and online. The sensory retail revolution is here, driven by consumers who are tightening their purse strings yet still craving a deeper connection with the brands they invest in. In today’s episode, we’ll dive into three powerful ways plush brands—from high-end labels to indie creators—are building these connections and turning them into tens of thousands of social media likes, comments, and shares.
Take a closer look at the strategies behind savvy brands like Jelly Cat, Ragmop and Goose, and Sad Nuggie, and learn how you can put your own unique spin on consumer engagement in the digital age.
Pop-Up Perfection: Jelly Cat’s whimsical diner setups and pet-themed series aren’t just Instagrammable—they’re unforgettable.Unboxing, Reinvented: Ragmop and Goose transform packaging into a share-worthy event, complete with puppets and surprises.Storytelling FTW: Sad Nugget shows how to weave a compelling narrative around your products, making them feel exclusive without the hefty price tag.
Here’s a sneak peek at what you’ll hear:When you’re ready to get creative with your marketing budget, hit play on this episode, grab a notepad, and prepare to change how your customers not only see your brand but how they feel about it.
Combining physical products with emotional and tactile experiences can enhance customer engagement and drive sales, even in a frugal market. Discover how experiential retail is making waves in the plush toy industry and beyond. [00:02:00]Learn how brands like Jelly Cat and Ragmop & Goose use social media to create unforgettable boxing and storytelling experiences that captivate consumers and generate buzz. These strategies can offer a high return on investment for your brand! [00:02:00]You don’t need a big budget to create a memorable customer experience. Learn how storytelling through packaging and personalized selection processes can make your product launch unique and engaging without breaking the bank. [00:11:27]
Episode Cliff Notes:
For the links mentioned in this episode visit: www.thetoycoach.com/233Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downturn. But this time, consumers are anticipating, preparing, and talking about how they're cutting back, all over social media.
If you haven't yet explored the implications of this trend on the toy industry, now is the time. In this episode of the Making It In The Toy Industry Podcast, we dive deep into the potential impact of "Underconsumption Core," drawing parallels to the 2008 recession and its influence on toy sales. We'll examine the toy categories that thrived during that financial crisis and discuss how today's focus on mindful spending might shape the toys we develop and how we market them.
Key Takeaways:
Resilient Categories: Arts and crafts, building sets, and games and puzzles weathered the 2008 financial storm, suggesting these could be strong contenders for future toy releases.
The "Underconsumption Core" Trend: Driven by a focus on budgeting, a desire for lasting value, and the challenges of a high cost of living, this trend may lead to a demand for durable, multi-use toys and an "Underconsumption Core" aesthetic.
Low-Price Novelty Success: During economic downturns, low-price novelty items and arts and crafts products often appeal to both high-income and budget-conscious consumers, offering a potential strategy for future product development.
Tune in to gain valuable insights on how the Underconsumption Core trend may impact the toy industry's pricing strategies, revenue growth, and overall consumer behavior. Don't miss out on the opportunity to adapt your toy business or career to align with the changing consumer landscape.Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
What if I told you that you can easily create museum-quality art? This week, the Making It In The Toy Industry podcast hit the road for an in-person interview with Jessica Joy London at her studio space. Jessica is the founder of Project Joy Studios, and she's on a mission to make art accessible to everyone.
Joy’s story shatters the myth that only a select few are born with artistic talent. She proves that with the right tools, thoughtful techniques, and an open mind, anyone—yes, ANYONE—can create beautiful art.
Throughout this podcast Joy takes us through the evolution of her consumer-facing art kits, from the initial Daily Joy concept to the more affordable and user-friendly Weekend Joy version. She reveals how simplifying the product and reducing the price point led to a surge in sales during the holiday season, cementing her belief in the power of art to bring happiness to people's lives.
As Joy shares her experiences with playtesting and selling her products at local events, she highlights the importance of gathering feedback and understanding your target audience. Her success story is a testament to the value of perseverance and adaptability in the face of challenges, as she navigated the art scenes in Michigan and Philadelphia while juggling motherhood and personal health issues.Watch this Interview On YouTube: https://youtu.be/o3mwThcFj7w
Key Moments:
Learn how Project Joy Studios is making the creative process accessible to everyone. [13:45]Discover the inspiration behind Joy London's unique art kit that encourages daily creativity and reduces stress. [7:15]Find out how a challenging personal experience led Joy London to develop a successful business helping others create joy-filled lives through art. [27:30]For links mentioned in this episode visit thetoycoach.com/231 and scroll down to the mentioned in this episode section.
Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Have you ever wondered if it were possible to sell your toy idea instead of the finished product? Today’s podcast episode follows one creator, who does just that.
The importance of understanding your strengths and weaknesses as an inventor and entrepreneurNavigating the complexities of patenting and licensing to protect your intellectual propertyAdapting your product based on feedback from buyers and embracing changes for marketabilityThe emotional rollercoaster of pitching, rejection, and ultimately seeing your toy on store shelves
Today’s guest Joanna Paul, shares her journey of developing Moodles (formerly known as "What's Its Face?"), a patentable plush invention designed to help children understand and express their emotions. From the initial concept inspired by her own experiences as a mom to the challenges of patenting and licensing, Joanna's toy story is a testament to the power of persistence and adaptability in the toy industry.
Throughout the episode, Joanna discusses key aspects of her success, including:Joanna's background in branding and design, combined with her personal experiences as a parent, have shaped her approach to toy invention. Her creation, Moodles, not only serves as a fun and engaging toy but also has the potential to make a fundamental impact on childhood development by promoting emotional learning, imagination, and problem-solving skills.
Learn how one mom's experience in the suburbs inspired her to create an emotional learning plush toy. [05:10]Discover how a toy with six different facial expressions can help kids learn about emotions and express themselves without electronics. [03:38]Find out how persistence and facing legal challenges led to the success of Moodles, a toy that became particularly relevant during the COVID-19 pandemic when childhood mental health problems were on the rise. [09:54]
Hit play on this episode to listen in on Joanna’s early days of prototyping and pitching to the exciting moment of finally seeing Moodles available at major retailers like Walmart, Kohl's, and on Amazon.
Episode Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Branded Giveaways Are Dead! 😵 It's time to ditch the tired swag bags and discover the magic of themed experiences that truly connect with your audience. In this episode, our toy industry insiders reveal how to skyrocket your brand loyalty and sales through unforgettable brand experiences.
Branded giveaways at trade shows are passé. Instead, themed giveaways tailored to your brand’s identity or your consumer’s persona create a more lasting impression. In this week’s podcast, The Toy Coach explores why this shift is crucial and how you can transform your approach.
Diving into the specifics, Azhelle takes you on a journey through her experience at the Hasbro Game Room in New Jersey—a spectacular activation reimagining classic games like Connect Four and Twister at an oversized scale. This isn’t just about big games; it’s about big emotions and deeper connections to unforgettable brand experiences.
To bring these insights down to earth, the episode breaks down actionable steps, from visiting dynamic pop-up museums to meticulously planning trade show experiences that resonate emotionally with consumers. You’ll learn how swapping outdated photo ops for video moments can amplify your reach.
By the end of this episode, you’ll be ready to rethink how you use trade shows and events to create more compelling, emotionally resonant brand experiences.
Episode Cliff Notes:
[Timestamp: 5:24] Learn how to make your brand giveaways unforgettable! Find out why Azhelle Wade considers traditional branded giveaways at trade shows dead and discover her strategy for turning themed giveaways into memorable brand experiences.
[Timestamp: 15:47] Find out what makes a video op more engaging than a photo op! Azhelle Wade breaks down why video opportunities are now the go-to for social media engagement and how to use them to your brand’s advantage.*
[Timestamp: 22:13] Discover the secret to successful brand tagging on social media! Learn why Azhelle Wade believes asking people to tag your brand is ineffective and how inviting them as a collaborator on your next IG Reel can 5x the results on your trade show marketing strategy.
For episode links, visit thetoycoach.com/229Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Tired of Toy Companies Ghosting you? You're not alone!
You know the toy industry needs fresh ideas, and you're confident you've got the next big thing. But here's the truth: your amazing concept is only as powerful as your network and pitch skills.So in this episode, we're breaking down:
The real reasons toy companies might not be responding to your submissions (and it's not what you think!)Step-by-step strategies to finally get noticed and get a responseHow to access toy company wish lists (yes, they exist, and they're game-changers!)But that's not all! I'm also sharing:
The different submission methods toy inventors can use (because options are power, right?)A serious backup plan for when you're ready to take control of your journey as a toy inventorHere's the thing: becoming a successful toy inventor isn't just about having great ideas. It's about knowing how to navigate the industry, and that's exactly what we're covering today.
Stop waiting for toy companies to discover you in a pile of submissions—hit play and learn how to stand out.
[00:04:01]: Discover the various submission methods toy companies use to review inventor ideas. From email etiquette to online portals, learn practical tips to get your foot in the door and present your innovative concepts effectively.[00:11:22]: Are you targeting the right companies with your invention? Learn how crucial market research can elevate your pitch and improve your chances of getting noticed by aligning your ideas with the right companies' product offerings. [00:24:32]: If traditional approaches aren't yielding results, it might be time to consider entrepreneurship. Learn about effective crowdfunding strategies and how launching your toy idea independently could turn your dream into reality, even attracting attention from larger companies down the line.
Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Transforming Math Test Prep With Educational Play
Can studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a successful toy creator offers an inspiring look into the world of educational toys.
Kelly Clement, the creator of Watermelon Math, shares her unique journey into the toy industry. Combining her background in education with her passion for making learning enjoyable, Kelly designed a set of flashcards that make math study surprisingly sweet. This episode dives deep into her process, challenges, and successes, providing invaluable lessons for anyone aiming to make it in the toy business.Revolutionizing Test Prep
From Educator to Toy Creator: Discover how Kelly transitioned from teaching middle school to developing a product that’s winning awards and kids’ hearts alike.The Concept of Watermelon Math: Learn why Kelly chose the theme of Watermelon Math and how it helps make studying less intimidating for children.Challenges in Product Development: Kelly discusses the hurdles she faced in developing a high-quality product, from finding the right illustrator to ensuring the tactile and visual appeal of the flashcards.Achieving Recognition: Hear about the process Kelly followed to enter and win industry awards, and how these recognitions have bolstered the credibility of Watermelon Math.Expanding a Business: Understand Kelly’s approach to growing her offerings while managing her educational services and her strategies for distributing her product effectively.
Kelly Clement, founder of Watermelon Math, takes us through her career transformation and the inception of her innovative educational product. Using her extensive background as an educator, Kelly designed cheerful and effective flashcards to help children prepare for standardized tests. Her journey offers invaluable insights for educators and toy creators alike.
Key Points Covered In This Episode:For the links mentioned in today's episode, visit thetoycoach.com/227
Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Can Snail Mail Still Captivate Today's Tech-Savvy Kids?
Are today's digital-native children still charmed by the simple pleasure of receiving a physical letter? In Episode 226 of the "Making It in the Toy Industry" podcast, Virginia Lette engages with Wendy Lattimore, a successful graduate of the Toy Creators Academy (TCA), to explore this fascinating topic. Wendy's inspiring journey from traditional mail to innovative toy creation will challenge your perceptions of outdated communication methods.From Executive Assistant to Innovative Toy Creator
Meet Wendy Lattimore, an executive assistant and innovative toy entrepreneur. Her journey began with her son's reluctance to engage in reading, which sparked the innovative idea of mailed letters from his beloved stuffed animals. This led to the creation of "Sunny the Mail Snail" and "Mailbox Mutts," engaging children with weekly personalized letters that spark joy and imagination.Key Insights for Aspiring Toy Entrepreneurs
Necessity is the Mother of Invention: Wendy creatively used letters to engage her son, proving that necessity can drive the most innovative solutions.Validation through Community: Wendy stresses the significance of mentorship and peer validation for bolstering confidence and refining one’s product.Slow and Steady Wins the Race: Her mantra, inspired by her character Sunny, is all about focusing on quality and taking thoughtful steps rather than rushing to the market.
This episode dives into Wendy’s transition into entrepreneurship, detailing her initial challenges and creative breakthroughs. Listen to her firsthand experiences and learn how she balanced a full-time job with her startup aspirations, leveraging her TCA education to navigate the complexities of the toy industry. Wendy’s story is a blueprint for anyone dreaming of turning a simple idea into a thriving business in today’s competitive toy market.
3 Key Takeaways From This Episode:For the links mentioned in today's episode, visit thetoycoach.com/226
Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Is Your Pitch Ready For The Toy Industry? Pitching your innovative toy idea to industry giants can be as daunting as a job interview. In this episode of "Making it in the Toy Industry," hosts Azhelle Wade and Lee Allentuck demystify the art and science of pitching, with insider tips that will revolutionize your approach to securing those golden licensing deals. Whether you're a seasoned inventor or a newbie in the toy world, there's a nugget of wisdom here for everyone.
Discover the Secrets to a Successful Licensing Deal [Timestamp: 15:42] Find out the keys to negotiating a winning licensing agreement for your toy inventions! Lee Allentuck shares invaluable insights on being realistic about product value, ensuring fairness in negotiations, and protecting intellectual property.Learn About the Essential Connection Between STEM Toys and Creative Development [Timestamp: 21:30] Learn how working with Blue Marble's STEM-focused products has influenced innovative toy development and discover Lee Allentuck's personal passion for STEM education, which fuels his professional journey.Unlock the Professional Approach to Pitching Toy Ideas [Timestamp: 10:56] Learn the importance of a brief self-introduction and professional presentation in the toy industry's pitch process. Lee Allentuck compares it to a job interview, emphasizing marketing, experience, and credibility to stand out, just like top stars in the entertainment industry.
What are the secrets to a successful toy pitch?
Episode 225 zeroes in on the nuanced relationship-building in the pitch process. Learn how showcasing your background, even outside the toy industry, can play a critical role in catching a company's eye. Lee Allentuck likens the pitch process to job interviews and emphasizes the necessity of a brief yet impactful self-introduction.
Stop playing with your toy idea, and learn to create a seriously impactful pitch in this episode. Tune in, take notes, and prepare to conquer the toy industry.
3 Key Takeaways:For the links mentioned in today's episode, visit thetoycoach.com/225
Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden gems for toy and game creators looking to snag media attention and make lasting impressions without the hustle and bustle of traditional trade shows. Already planning to attend Sweet Suite? Hit play on this episode to learn how to get noticed on the show floor.
Once you've got the inside scoop on these media events, Azhelle shares five game-changing tips to transform your booth into a social media sensation. Hint: it’s all about engagement and fun! You'll learn how to captivate your audience with interactive experiences, leverage strong branding and social media presence, and lay the groundwork for future collaborations with influencers and media moguls.
This ONE invite-only toy industry event could make your toy brand go viral. Find out how to create an unforgettable booth that stands out, why these events are crucial for your brand’s visibility, and where you can maximize your exposure.
Discover why trade shows might not be the only way to get your toy noticed.Learn about exclusive influencer and media events like Sweet Suite and Holiday of Play. Find out the key tips to create an engaging booth that stands out at these events. Explore creative social media strategies to maximize your event presence. Understand the importance of strong branding and how to implement it effectively. Get insider advice on how to plant seeds for future collaborations with influencers and media attendees.Hear the ultimate bonus tip to calculate the ROI of attending these media events.
What's In This Episode:
For Links Mentioned In This Episode, Visit:
https://www.thetoycoach.com/224Send The Toy Coach Fan Mail!
Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Have you EVER had an idea for a game? This episode is for you. 🫵
Find out how many times April’s mentor told her to playtest her game.Learn April Mitchell's strategies for positive self-talk and how she aligns her thoughts with her faith.Discover the secrets behind the Tabletop Game Design Masterclass, created by April Mitchell and Ed Garten, and how it can revolutionize your game design journey.Hear Azhelle Wade discuss her belief in manifestation and how it shapes her professional and personal life. Find out why having a playable and demonstrable prototype is crucial, and get their top tips for cost-effective playtesting without overspending. Learn about the democratization of the game industry and how smaller companies are creating new opportunities for game designers.
Well, don't miss this Part 2 continuation from episode 221, an interview with April Mitchell! April, a licensed game inventor and co-creator of the Tabletop Game Design Masterclass shares her journey from toy industry newbie to a game design expert. Get ready to giggle along as April shares the story of finding her pitch theme song and why she plays that song before every pitch to this day.
April dives into the game design process, emphasizing the importance of having a minimum viable playable and demonstrable prototype before pitching your game. April insists that playtesting your game dozens of times is more important than making your prototype look pretty.
This episode reveals insider tips on game mechanics, cost-effective playtesting, and the nuances of pitching to both large and small companies. April and Azhelle discuss the rapidly growing trend of self-publishing and how it’s democratizing the game design industry, creating new opportunities for aspiring designers. They also share personal stories on maintaining a positive outlook and self-worth in the competitive world of game design.
If you’re ready to change up your approach to game design, visit https://www.thetoycoach.com/gameon to join the Tabletop Game Design Masterclass!
Episode Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Curious about how to make the most out of your trade show experience? In this episode, The Toy Coach shares her experience and reason for attending the Las Vegas Licensing Expo even though she didn’t have anything to license. By the end of this episode, you’ll know if you should attend the Las Vegas Licensing Expo next year, and how you can make the most of it. Learn how to save $$ on lodging, network with class, manage your time, and stay comfortable while walking 10,000 steps a day.
Stick around until the end of the episode for a rare opportunity to walk the next show side by side with The Toy Coach, to answer your questions and help you grow your network. Tune in, take notes, and elevate your trade show game!
Why The Toy Coach attended the Las Vegas Licensing Expo and why you might consider going as well even if you’re a toy inventor or toy entrepreneur with nothing to license yetThe major RED flags I saw at the licensing expo from other toy entrepreneursThe networking tip that integrates tech with tradition.Discover the rare opportunity to join The Toy Coach for a guided trade show experience at your next toy trade show.Hear the crucial etiquette advice for promoting your brand at marketing events.Learn why arriving a day or two before the Licensing Expo can significantly enhance your experience.The comfortable footwear that The Toy Coach recommends if you’re in the market for a new trade show shoe.A list of goals for you to aim for when attending your next show. Visit thetoycoach.com/222 to download the checklist.
Episode Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Are you thinking about teaming up with a partner for your toy or game invention? But what if it isn’t the right move for you? Tune into this episode of "Making it in the Toy Industry," where Azhelle Wade chats with April Mitchell about the ins and outs of partnering up in the world of invention. April is a licensed inventor and the co-creator of the Tabletop Game Design Masterclass. In this episode, she shares key considerations you should keep in mind when choosing a partner for your next big idea.
Discover April Mitchell's inspiring journey from having no formal design education to signing successful licensing agreements in the toy industry.Learn about the unique product that marked April's entry into the housewares market—a clever invention called "Right Height."Find out how April’s four children play a crucial role in testing and developing her toy and game ideas.Explore the value of partnerships in game design and the benefits of brainstorming with collaborators in the industry.Hear about the challenges of fitting game components into limited shelf space and managing packaging constraints.Learn how using kids in content creation for products and social media can provide authentic and engaging promotional material. Don't miss the pivotal advice on effective communication and following up with companies to ensure your ideas get noticed.
April Mitchell, an experienced inventor and designer, brings her unique perspective to the mic in this episode. With no formal education in design or toys, April has successfully navigated the tricky waters of the toy and housewares industries to license her innovations—and in this 2 part episode, she’s sharing how!
April’s four kids double as her creative team, playtesting and contributing to her toy studio, 4A’s Creations. She delves into the benefits of bouncing ideas off a collaborator, leveraging different strengths, and avoiding creative burnout. Curious about what other nuggets of wisdom are in store? Hit play on this episode to find out, and subscribe so you don’t miss part 2!
In part two, April Mitchell returns to discuss achieving goals and nurturing self-worth so you can be ready to receive the success that is meant for you. Listen now.
Episode Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Did you know that even if you're selling a toy product on Etsy, you are required to have it safety tested and certified? In this episode, dive deep into the crucial topic of toy safety and compliance. The first half of the episode focuses on the legal requirements set by the Consumer Product Safety Commission (CPSC) in the US. Gain an understanding of critical standards like ASTM F963 and ASTM D4236. Learn the potential financial consequences of non-compliance with real-life examples. With 145,500 toy-related injuries reported in 2022, this episode underscores the importance of adhering to rigorous safety protocols and proper labeling to prevent accidents and ensure toys are safe for children.
The second half of the episode introduces the Design Safety Toolkit from KID (Kids In Danger), a nonprofit organization. This free mini-course teaches toy creators how to integrate safety features directly into their designs, surpassing basic compliance to achieve real-world safety. In this episode, you'll get an overview of a cornerstone lesson from this mini-course, The Design Safety Hierarchy, and how to apply it. By adopting a safety-centric mindset from the start, toy creators can significantly reduce risks and create safer products.
If you've been questioning whether or not your toy needs safety testing, this is the episode for you. The practical tips will help you ensure your toys meet the highest safety standards. For additional resources and expert guidance, visit thetoycoach.com/220.
In 2022, there were 145,500 toy-related injuries reported in U.S. emergency departments for children ages 12 and under.Learn the essential action item to review and improve one aspect of your current designs from a safety perspectiveDiscover how the Design Safety Toolkit can help you develop safer products for freeLearn the hierarchy of design safety, including how to guard against injuries and affix required warning labelsFind out why embossing safety messages into products is a game-changer for complianceUncover the key toy safety requirements you must follow according to the Consumer Product Safety Commission (CPSC)Understand the financial and legal ramifications of non-compliance, including penalties up to $15 million USD.Hear a real-world case study that emphasizes the importance of anticipating how toys are used beyond initial safety testing
Episode Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Gerardo, a former toy industry professional turned toy entrepreneur, charting his own course through the toy market with a little help from the Toy Creators Academy.
From his previous role managing commercial operations in Latin America for Mattel to launching his own line of guardian angel plush dolls, Gerardo’s journey is nothing short of inspiring. In this episode, he shares a critical lesson on the value of structured learning and mentorship in transforming his toy business concept into a reality, addressing essential aspects like packaging, marketing, and retail placement. He dives into the practical challenges he faced and how enrolling in the Toy Creators Academy reshaped his approach to business, helping him to overcome these hurdles effectively.
Today's guest host, Virginia Lette brilliantly guides a conversation that is packed with advice for launching and selling your own toy. The lessons from today's guest can change your approach to your toy business or startup. Hit play on this episode if you want to learn from someone who’s experienced both corporate and entrepreneurial paths in the toy industry. Whether you’re a seasoned professional considering a shift to independence or a newcomer trying to get your foot in the door, this episode has something special for you.
Listen in to this episode and find that spark or solution you’ve been searching for to finally make that toy idea you once had, into a real thing.
Learn how Gerardo transitioned from working in sales at Mattel to launching his own toy brand, Angelitos Magicos. Find out how Toy Creators Academy helped Gerardo move from concept to retail shelves, even with his extensive background in the toy industry.Discover Gerardo's unique toy, Angelitos Magicos, which helps children deal with nightmares through comforting messages and guardian angels. Hear how Gerardo plans to expand his brand beyond Mexico and the challenges he anticipates with language and cultural adaptations.Learn the valuable lessons on packaging and online conversion improvements that Gerardo gained through his one-on-one sessions in Toy Creators Academy. Uncover the steps Gerardo is taking to get his products certified for the U.S. market and his strategy for introducing them to a new audience. Find out how the Toy Creators Academy community helped Gerardo stay motivated and navigate the lows of product development.
Episode Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << -
Ever wondered if there's a social network tailored just for kids where fun meets learning in a safe environment? Yes, you heard that right, and it's called Zigazoo.
What if there was a platform where kids could engage, learn, and interact without the usual worries of social media? Or, if there was a social media platform dedicated to connecting your brand directly with its target market? Well if either of those possibilities pique your interest, then our latest podcast episode is a must-listen for you!In this special episode of "Making it in the Toy Industry," we're joined by Ashley Mady, the President of Zigazoo, the world's largest kid-focused social network. Ashley helps us dissect the innovative core of Zigazoo, where challenge-based learning is leading a new era of social media. As a kickstart, we delve into how Zigazoo revolutionizes the concept of kid-friendly social media by focusing on project-based challenges rather than passive content consumption. We also unravel surprising aspects of the toy and tech industries and the importance of safe social networking for children. And, if you're curious about getting your kids started on Zigazoo, tune in for a handy walkthrough and engaging discussion about the platform.
Tap that play button and dive into the world of Zigazoo to learn how social media can be a safe and educational place for kids.
Zigazoo has millions and millions of users, Ashley shares the exact number in this episode.Learn how Zigazoo creates a safe environment for kids to engage with social media through moderated interactions and no personal information sharing.Discover the unique learning opportunities Zigazoo offers through project-based challenges designed by kid creators and big brands.Hear how Zigazoo involves parents in the process of creating a safe and educational platform for their children. Find out about Zigazoo’s partnership with major brands like Penguin Publishing and DreamWorks and how that enhances the content and learning experiences available for children. Learn what technology Zigazoo uses to ensure the safety and privacy of its young users. Curious how Zigazoo stands up to TikTok and Instagram? Find out how Zigazoo manages to keep the platform engaging for kids through virtual rewards and recognition. Discover the story behind Zigazoo's founders, former educators Zach and Leah Ringelstein, and what motivated them to start this platform.
Episode Cliff Notes:Send The Toy Coach Fan Mail!
The Toy Challenge: Idea To Prototype in Just 5 Weeks!
Click Here for details and to join.Support the show
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass << - Visa fler
