Avsnitt
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AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more.
Read the full report! It’s here, and it’s free: Clio’s 2024 Legal Trends Report
Mentioned in this Episode:
BEDLAM - Mockingbird Client Conference
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?
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Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm’s growth and your marketer’s potential.
Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats.
The News:
Search Engine Land Acquired by Semrush – Eh, this probably isn’t great for Search Engine Land’s readers.
There’s got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge.
Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm
Suggested Episodes:
Dear State Bar Regulator - South Carolina Edition
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Saknas det avsnitt?
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In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm?
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Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and how to vet these services to ensure your investment is worthwhile.
The News:
Instability, uncertainty… not a good look. What’s going on, Wordpress? – WP Engine vs. WP
Google AI Overview ads launch on mobile in U.S. – Because, you know, they’ve got to keep up in the AI arms race.
Apparently, Conrad has powers of divination! – Internet Brands buys Findlaw
Conrad wrote a great article on brand costs in PPC for SearchEngineLand – Branded keywords: How Google Ads drives up CPCs
Suggested Episodes:
Online Legal Directories, Worth Your Time (And Dough)?
5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?
Mentioned in this Episode:
Guide to Escaping FindLaw - FindLaw Jailbreak Guide | Mockingbird
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests!
Conrad’s Blog Post
Press Release: Scorpion Acquires GNGF
📺: Watch on Youtube
0:15 Get Noticed Get Found Acquired by Scorpion
3:15 Does my agency have a conflict of interest?
6:28 Can I choose where my ads run?
8:45 Are you renting your own website?
14:22 What are the legal ramifications?
16:10 Transparency, Data, Ownership -
You’ve got questions, we’ve got answers!
Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This episode showcases highlights from their session, where the guys offered tactical advice on the marketing issues that are consistently top of mind for law firms.
The News:
Big money flying around in the agency world — Scorpion acquired Get Noticed Get Found. Here’s the news bit: Scorpion Strengthens Commitment to Legal Industry with Acquisition of Get Noticed Get Found, Advancing its Consolidation Strategy. And, Conrad’s thoughts: What to do when your Agency is Purchased by Scorpion.
Filevine has big news… and we beat Bob Ambrogi to the punch—ha! (Oh, you know we love you, Bob.) Now, what news, pray tell? Filevine’s got a lot going on:
Even better end-to-end automated workflows
AIFields: Instant Legal Document Analysis & Insights
Filevine Revolutionizes Depositions with Depo CoPilot, an AI-Powered Second Chair for Litigation Attorneys
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon.
How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local Falcon, their go-to data visualization tool for seeing how your firm shows up in the local map pack (those three neatly featured business profiles you see at the top of your search results). You’ll learn how to figure out who your main competitors are, how to use Local Falcon metrics to make ranking improvements over time, and insights into the many effects of proximity and your area’s geography on ranking factors.
Later, the guys dig in even deeper to explain how Local Falcon can be used to help you figure out whether you ought to open another office, or, perhaps, close one down. They hash out how to assess your metrics to determine the success (or lack thereof) of your investments.
The News:
A very long, drawn-out Google Algo Update is finally done, and it was big—according to people who care about that stuff.
Yelp has never been fond of Google, and the recent ruling against the Googs gave them the ammo they needed for a lawsuit – Yelp sues Google for antitrust violations - The Verge.
And, the compulsory AI mention: Semrush Launches AI Overview Tracking in Organic Research.
Mentioned in this Episode:
Local Falcon
Does My Website Suck? | Law Firm Website Teardown - LHLM Episode
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business.
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What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user’s experience, and tools they use to assess the visibility, credibility, and success of a site.
📺 Watch on Youtube
The News:
Will there be any enforcement behind this? We hope so: FTC Fake Reviews Rule and the End of “Fake Reviews”? (John Henson).
Looks like Google AI Overviews Are Impacted By Core Updates, but will it change anything?
Joy Hawkins writes about How Links Impact Organic Results and Local Packs, but Gyi’s got beef.
AI Overviews Research: Analyzing sources in Google’s AI-generated answers—Are you tracking this stuff? You should be!
Clio Sets Legal Tech Funding Record with $900M Raise at $3B Valuation. Someone’s got to compete with them, but can they, really?
Mentioned in this Episode:
LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.
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So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google’s future and whether new competition will be able to break through in the search space. For more on Greg’s perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google.
The News:
Google has an illegal monopoly on search, US judge finds
Mentioned in this Episode:
nearmedia.co
localdialogue.com
Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount.
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.
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Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise.
Learn more here:
Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation
And here:
Author markup best practices
The News:
There’s not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching
Google killed off its business messaging. What’s the deal? - Changes to Google Business Profile Chat
Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp.
And, for even more of Gyi’s mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast.
Mentioned in this Episode:
LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them?
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Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on.
Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren’t worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels.
The News:
At the time of this recording, Google’s Search Console had been down for 81 hours. Get it together already, Googs.
And, more Googliness: Google Search Ranking Volatility Over June 28th & 29th Weekend
Is AI search declining? – AI searches around 9% and zero click at 59% and Search Engine Land - AI Overviews
Ryan McKeen launches Best Era and you don’t want to miss it!
Last, but not least, Conrad made an appearance on Charlie Mann’s podcast - They Don’t Teach This in Law School
Mentioned in this Episode:
LHLM Episode - 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI - Legal Talk Network
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm?
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Depending on your role in your firm, you may need to know much more or much less about the way the marketing world works, but you absolutely need to have some basic knowledge to ensure that your tactics/data/vendors/potential hires/etc. make sense. Gyi and Conrad talk through what you need to know to be able to hold your marketing people accountable for delivering on your law firm’s objectives.
Next, if you have more than one practice area in your law firm, what’s the best way to make sure each one is marketed effectively? The guys answer a question about how to grow different aspects of your law firm with well-thought-out marketing, resource allocation, and web content.
The News:
Hona succeeded in raising $9.5M, so there’s all sorts of new potential there.
Get more of Conrad and Gyi! The guys will be speaking at Answering Legal Summer Camps - July 24th and August 14.
Gyi told you so on LSAs! Go listen to these episodes: Google Local Service Ads: To Brand or Not to Brand? and The Lawyer’s Guide to Conversions || Listener LSA Queries
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
The secrets of Google’s algorithm are out! So, what (if anything) should you do?
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Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into the pile to explain how to process this news and make smart, tactical decisions moving forward.
The News:
For the first time, Google has had a major leak.
The biggest findings in the Google Search leak - The Verge
Local Search Implications of the Google API Leak
Quite a few AI Overviews have been scarily bad, and could be considered hilarious, dangerous, or future lawsuit fodder—especially if you’re the unlucky fellow who takes AI’s advice about eating rocks or adding glue to your pizza sauce.
Google AI's Insane Answers
AI Overviews: About last week
The ABA has a new ethics opinion on Listservs, so here’s what you need to know:
ABA issues ethics guidance on a lawyer’s use of listservs, particularly for pending matters
And, LocalU Detroit is coming up on June 24th!
Mentioned in this Episode:
Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked - Mike King / iPullRank
Local Search Implications of the Google API Leak - David Mihm / Near Media
5 local SEO insights from Google’s API documentation leak - Andrew Shotland / Search Engine Land
Gyi's Google Leak Threads on X
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk overboard.
Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it’s just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go.
Next, the list you’ve always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics.
Total Beginner - The DIY Lawyer’s Marketing Tools
Google Searches
Meta’s Ad Library
Google Maps
CallRail
Camera
Microphone - SM58, MV7, or similar.
Intermediate Tools - For the Those With Growing Expertise
Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout.
Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc.
A Link Index Tool: Ahrefs, Semrush, Moz
Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like!
Screaming Frog
The News:
Google I/O 2024 (their developer conference) just wrapped up, so what’s gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you.
ChapGPT 4.0 (Omni) is now available, and we’re all just still hoping AI isn’t going to eventually kill us all: Hello GPT-4o | OpenAI
LSA now means Let’s Screw Attorneys — So, should you play the game or just quit now?
Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024
Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.
And, LocalU Detroit is coming up on June 24th!
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?
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Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it’s all a little too murky to know what’s really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it’s pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.
The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.
The News:
Google just shared their Q1 earning call, and nearmedia.co has all the deets.
Whaaaaa..?! Google Confirms Links Are Not That Important
Google’s March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.
Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!
For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody’s gonna get in big trouble, y’all; we’re looking at you Banana Slicer.
Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.
And, LocalU Detroit is coming up on June 24th!
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode
Join us live for LHLM Office Hours on LinkedIn or Youtube, May 17th.
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business.
Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive brand practice Ben Glass highlighted in a recent LinkedIn post. A very questionable strategy used by one of his competitors could easily have misled consumers, so, ick, but is there an okay way to use a brand conquest strategy? The guys unpack the philosophy and ethics behind this type of marketing approach.
Pop quiz, hot shot. You’ve got $5,000 for your marketing budget. What do you do? The possibilities could run in a variety of directions, and Gyi and Conrad share several creative takes on what kind of impact can be made with your investment.
The News:
Everybody is in the digital media business—maybe even your bank! Yep, JP Morgan has started an ad agency… What do we think about this? - JPMorgan Creates Marketing Agency Built on Purchase Data
Paid search is still king, but is regicide coming? - U.S. search ad revenues hit record $88.8 billion in 2023
Mentioned in this Episode:
The Next LHLM Office Hours will take place on May 3rd. Join us on LinkedIn!
Mockingbird Legal Marketing 2024 Review
Gladiator Law Marketing Agency Review 2024
The Bite - Lunch Hour Legal Marketing Newsletter!
You Asked, We Answered || A Line in the SPAM - LHLM Episode
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign?
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As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM database. It takes time and discipline to do it right, but it’s totally worth it to grow your business. Gyi and Conrad discuss the possibilities that lie within a robust CRM system and how to meaningfully and effectively leverage those connections.
We’re 90 days in, everyone. How did Q1 go for you? Gyi and Conrad outline all the things lawyers and marketers should start measurably seeing after three months in the full swing of their marketing strategies. Is your target audience working? Are you hitting your priorities? What needs to change? The guys talk through all the questions you should be asking and the benchmarks you should be reaching at this point in the year.
The News:
So, what should we expect from Google in the next 12 months? Well, Conrad just did a session on it at Mass Torts Made Perfect, so he’ll give you an overview!
Universal Analytics is seriously done-zo on July 1, so if you’re still using it, get out now.
LocalU is coming to Detroit, and Gyi gets to help! LocalU taps into industry leading experts to teach about stellar SEO content. Check it: LocalU Detroit 2024
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Diverse Marketing || 30 Days In - LHLM Episode
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.
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So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts.
Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system.
The News:
Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know
Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it.
Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference?
Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo
And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.
This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes.
*not a real thing
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Last Episode
How not to use TikTok
Conversion Confusion Cleared Up - LHLM
More content, less traffic: part
More content, less traffic: part II
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list.
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Today’s big thing—The News:
Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google’s Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait.
Disgusting, but predictable––Google’s February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option.
Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don’t seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview.
Conrad rants against Google’s Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land’s What is PPC – Pay-Per-Click marketing?
Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there’s a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.
Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte’s books, including Building a Second Brain and The PARA Method for organizing your digital life.
Mentioned in this Episode:
LHLM Office Hours are coming March 15th! Register or View Here
The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and create processes and automations that keep your ideal client’s journey in mind and make your law firm more profitable.
Kim Bennett is CEO and co-founder at Fidu Legal.
Blaine Korte is CTO and co-founder at Fidu Legal. -
Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator!
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What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm’s goals might beg to differ.
Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night.
The News:
Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News
Aaand, more Google, as usual—they’re working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful
Gyi was on Trial Lawyer Nation, so you better go check that out.
Mentioned in this Episode:
Reddit Episode
Curtis Boyd - The Transparency Company
Leave Us an Apple Review
Lunch Hour Legal Marketing now on YouTube
Lunch Hour Legal Marketing on TikTok - Visa fler
