Avsnitt
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Trailer
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L’AI nel digital audio advertising
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Saknas det avsnitt?
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Gli smart speaker preferiti
Fonti:
The Infinite Dial In - Edison Research 2024Statista: smart speakers in US - May 2024
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I giovani e l’audio
Fonte: NPR & Edison Research. The Spoken Word Audio Report 2023
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Il multitasking nell’ascolto dei podcast
Fonte: From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA Doxa
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Spotify aumenta i prezzi dell’abbonamento?
https://www.hdblog.it/mercato/articoli/n584583/spotify-aumenta-prezzi-abbonamenti/PYMNTS. The One Stop Bill Pay Playbook - January 2023
Fonti:
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Podcast vs vodcast?
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Youtube!
Fonte: Cumulus Media and Signal Hill Insights' Podcast Download – April 2024 Report
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I formati del digital audio advertising
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L’attenzione nell’audio digitale
https://brand-news.it/intelligence/ricerche/le-dinamiche-dellattenzione-alla-pubblicita-spiegate-bene-nello-studio-di-omnicom-media-group/Happydemics study https://www.linkedin.com/posts/happydemics_digitalaudio-brandstrategy-adefficiency-activity-7206950942607388672-6JWI/?utm_source=share&utm_medium=member_desktop
Fonti:
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Quando funzionano meglio gli spot?
Fonte: The PPB. Podscribe Performance Benchmark - Q1 2024
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Il Content Management System (CMS) e l’hosting dei contenuti audio
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Le metriche per l’advertising nel digital audio
Fonti:
https://wavve.co/how-do-you-measure-the-success-of-an-audio-marketing-campaign/#:~:text=Conversion%20Rate,action%20after%20hearing%20your%20ad.https://podnews.net/update/megaphone-iab-certification
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Senior Executive e podcast
Fonte: Cumulus Media and Signal Hill Insights' Podcast Download – April 2024 Report
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Cosa scelgono gi ascoltatori?
From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA DoxaMAGELLAN AI: Q1 2024 Podcast advertising benchmark report
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Gli spot non danno fastidio!
Fonte: Ad Nauseam report (by Sounds Profitable). The Ad Bargain - June 2024
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I cacciatori di podcast
From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA DoxaIpsos Digital Audio Survey 2023
Fonti:
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Quanti tipi di podcast esistono?
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Dove investono le aziende?
Fonte: MAGELLAN AI: Q1 2024 Podcast advertising benchmark report
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I vantaggi del digital audio advertising
Ipsos Digital Audio Survey 2023From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA Doxa
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