Avsnitt
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Shopify just dropped its biggest update of the year — and if you're in ecom, this one actually matters.
In this latest episode of Limited Supply, Nik breaks down the five Shopify announcements that are going to change how brands build, sell, and scale in the age of AI commerce. From making your entire product catalog readable by LLMs to a massive affiliate play that could reshape the publisher ecosystem, Shopify isn't just keeping up with AI — they're betting the whole roadmap on it.
Nik covers the vibe coding integration that finally makes one-shot landing pages a reality inside your main Shopify store, why Sidekick is actually worth your attention now, and how the Shop app is positioning itself to become the default shopping agent across every AI surface you use.
Plus: the smaller updates that quietly matter — A/B testing on live themes, scheduled go-lives, WhatsApp as a native marketing channel, and what checkout intelligence actually means for conversion.
If you've been watching the agentic commerce wave from the sidelines, this is your signal to start paying attention.
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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
Most brands spend thousands driving traffic but send visitors to the wrong pages.
In this solo episode, Nik breaks down his complete process for creating high-converting landing pages and listicles that turn paid traffic into customers.
From research and copywriting to UX, design, and testing, Nik shares the exact framework he uses to build pages that consistently outperform traditional product pages and homepages.
You'll learn:
Why AI can sometimes hurt the research process
How to uncover customer insights that actually matter
How to structure landing pages that keep visitors engaged from click to conversion
Whether you're running paid social, optimizing conversion rates, or building your next campaign, this episode is packed with practical strategies you can implement immediately.
And be sure to check out the links below to see the listicle examples Nik shares during the episode
Bioroot labs listicle - nik.co/pod-lp-1Bioroot labs PDP - nik.co/pod-lp-2Hydroh listicle - nik.co/pod-lp-3Hydroh PDP - nik.co/pod-lp-4Koriderm listicle - nik.co/pod-lp-5Purestrike listicle - nik.co/pod-lp-6IM8 8 Reasons Why - nik.co/pod-lp-7Gruns collab - nik.co/pod-lp-8Gruns 7 reasons - nik.co/pod-lp-9Gruns 6 reasons - nik.co/pod-lp-10
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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
Saknas det avsnitt?
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Your landing page is good…but AI can make it great!
In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative content, and e-commerce strategies.
Listen as ne discusses how AI accelerates page creation, enhances ad creative, and enables hyper-targeted merchandising, while also warning about potential pitfalls of AI-generated garbage if not managed properly.
Nik also talks about:
The explosion of ad creative and its impact on marketing
AI shopping agents transforming consumer discovery
Landing pages as AI merchandising tools
Whether you're an AI skeptic or a seasoned DTC pro looking to make some improvements, this solo episode is packed with ideas you can use today.
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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
AI is everywhere…but what's actually working for brands today?
In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI Summit, featuring leaders from DTC powerhouses like Unilever, True Classic, Jones Road Beauty, and Athena.
This session cuts through the hype and shares how these market leaders are putting AI tools to work across marketing, ecommerce, customer experience, operations, and search.
From AI-powered personalization and creative testing to AI search optimization, autonomous agents, and team-wide AI adoption, this conversation explores the practical applications brands are implementing right now and where the technology is heading next.
Whether you're overwhelmed by the pace of AI innovation or looking for actionable ideas you can bring back to your team, this episode is packed with real-world insights from operators on the front lines.
And don't miss your chance to sign up for this year’s Ecom AI Summit, taking place on June 25 at Webster Hall in NYC: https://ecomfounders.com/pages/ai-summit
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don’t get onboard soon, you could be left behind.
Liam Millward, co-founder and CEO at Instant, returns to Limited Supply for a deep dive into how AI is completely reshaping ecommerce, retention marketing, and the way modern brands operate.
Nik and Liam break down how brands are moving from generic flows and static campaigns to fully dynamic, individualized experiences where every shopper receives a unique email, message, and buying journey.
They also discuss:
Why AI-first brands are moving faster than legacy companies
The evolution from ChatGPT interfaces to autonomous agents
How retention marketing is becoming as important as acquisition
This episode is packed with practical insights for founders, marketers, ecommerce operators, and anyone trying to understand where AI is taking business next.---
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
What actually keeps customers coming back?
In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel from Boring Ecom (https://www.boringecom.com/) to break down the systems behind high-retention ecommerce brands.
From his time leading growth and retention at Feastables to building retention programs for some of the fastest-growing supplement brands in the world, Joseph shares how modern retention goes far beyond email marketing.
They dive into onboarding flows, product inserts, gifting strategies, subscriber psychology, and why the best brands obsess over customer experience at every touchpoint.
They also explore how AI is changing ecommerce operations from CRO systems and generative email workflows to building smarter customer insights with tools like Claude, Manus, Fireflies, and OpenAI voice models.
If you run a subscription brand, consumable product, or ecommerce company focused on long-term growth, this episode is packed with actionable retention strategies.
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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
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Connect with Joseph on LinkedIn: https://www.linkedin.com/in/joseph--siegel/
Check out Boring Ecom: https://www.boringecom.com/
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on.
Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of the biggest shifts in commerce right now: why Reddit has quietly become the most influential product research layer on the internet…and how brands are massively underutilizing it.
Vinay breaks down how the platform went from “memes and karma” to a high-intent decision engine where real purchase decisions happen daily. They explore how AI has actually increased the value of human conversation, why Reddit threads are now baked into everything from Google results to AI recommendations, and what that means for the future of marketing.
They also dive into the biggest mistake brands make on Reddit: showing up like a brand.
If you’re a brand trying to win in a world flooded with AI-generated content, this episode is your guide to tapping into the last truly human corner of the internet.
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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma
---
Connect with Vinay on LinkedIn: https://www.linkedin.com/in/vinay-sridhar/
Learn more about Reddit Pro: https://nik.co/reddit-pro
Explore Reddit Dynamic Product Ads: https://nik.co/dpa -
Most brands don’t fail because of bad products…they fail because their funnels don’t convert.
In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands and introduces his concept of performance branding: building brand and driving conversions at the same time.
He shares a practical playbook for testing angles, finding winning audiences, and turning one idea into a high-converting funnel using listicles, landing pages, and creators. Plus, he breaks down how AI is making it faster than ever to build and scale.
If you want to improve conversion and scale smarter, this episode gives you strategies you can start using immediately.
---
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
What actually separates a $2M brand from a $100M one?
Nik Sharma joins John and Bart of The Checkout Podcast to break down what the fastest-growing e-commerce brands are doing differently, from product and brand to execution, hiring, and marketing strategy.
The conversation goes beyond surface-level tactics and gets into the real drivers of scale: timing, talent, product quality, and relentless execution.
Nik explains why most brands don’t fail because of marketing…they fail because they never build a true brand or a product good enough to scale.
You’ll learn:
- Why “right place, right time” still matters more than you think
- The difference between a product business vs. a real brand
- How top brands win with better execution, faster iteration, and more creative output
If you’ve ever wondered why some brands explode while others plateau, this episode gives you the real answer!
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik on X: https://x.com/mrsharma
Also, be sure to check out the Checkout Podcast at their YouTube channel -
What are the fastest-growing DTC brands actually doing right now?
In this solo deep dive, Nik breaks down the exact playbook behind today’s highest-performing consumer companies, especially in supplements, telemedicine, and subscription-driven businesses.
After studying dozens of breakout brands and compiling 40+ pages of notes, Nik shares the 7 core strategies driving modern DTC growth, from acquisition to retention to product page optimization.
At the center of it all is a major shift: the best brands aren’t optimizing for quick conversions anymore, they’re building for long-term value (LTV).
Straight from the operators behind today’s fastest-growing companies—If you’re building, scaling, or optimizing a DTC brand, this episode is for you!
---
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik on X: https://x.com/mrsharma -
What does it actually take to build a modern DTC brand?
In this deep dive, Nik Sharma and David Perell unpack the real playbook behind today’s fastest-growing direct-to-consumer companies from first idea to scale.
Nik shares how top operators think differently: instead of guessing, they validate everything. From testing fake brands before launch to using Facebook as a real-time messaging lab, he explains how the best brands remove risk and find what actually converts before going all in.
They also go deep on brand strategy, from owning a color and standing out on shelves to building real differentiation in crowded markets. Nik explains why most brands fail (they look the same), and how the best ones win by creating a moat across product, story, and distribution.
If you’re building (or thinking about building) a consumer brand, this breaks down how to go from idea → traction → scale without guessing.
---
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik on X: https://x.com/mrsharma -
Most brands don’t fail because ads stop working. They fail because everything around the ads is broken.
In this live session, Nik breaks down what actually separates $5–20M brands from the ones that scale to $50M+ and beyond. The answer isn’t “more spend” or “more creative,” it’s building the rest of the machine.
He also breaks down the $500 (now ~$5K) “fake brand test” for validating ideas fast, why pre-launch email lists still win (and how to build one properly), and how top brands are using creators and content pre-launch.
If you’re stuck between early traction and real scale (or trying to figure out how to actually use AI beyond surface-level tools) this episode is a deep dive into what’s working right now.
---
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Check out the Nik’s DTC newsletter
Follow Nik on Twitter: https://www.twitter.com/mrsharma -
Most founders think launching a brand is about logos, packaging, and a Shopify theme. But the ACTUAL hard part? Figuring out why anyone should buy in the first place.
In this solo episode, Nik breaks down the bootstrapped zero-to-one playbook for getting a brand off the ground without wasting money on the wrong agencies, bloated tech stacks, or unnecessary complexity.
He walks through the real sequence that matters, starting with finding your wedge in a crowded category, then moving into website strategy, landing pages, tech stack, email and SMS, and more.
Nik explains how to think about each part of the business in a lean, practical way so you can move faster, learn faster, and avoid expensive mistakes early.
If you’re starting a brand from scratch - or trying to figure out why your early setup still feels messier and slower than it should - this episode is for you.
---
What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:
Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time.
Emails sent at the exact moment each shopper is most likely to buy.
11+ abandonment flows and smart multi-step campaigns live in minutes.
Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik: Twitter: https://www.twitter.com/mrsharma -
Most people are still talking about AI. Nik is building with it.In this solo episode, Nik does a live walkthrough of setting up his own ClawBot from scratch and explains why AI has already moved past the “nice productivity tool” phase into something much bigger.
He breaks down how to think about bots as second brains, why every operator should be creating separate AI systems for different functions, and how tools like Claude, Telegram, Google APIs, and Fireflies can all work together to create real leverage.
Nik shows exactly how he sets up a new bot, why he keeps accounts and permissions separate, and what kinds of tasks these bots can actually handle across content, reporting, research, creative, and operations.
If you’ve been hearing people talk about AI agents but still haven’t built one yourself, this episode gives you a practical look at what the setup actually looks like…and why getting started now matters more than waiting for the tools to get even easier.
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Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma -
Most marketers think of Roku as just another ad platform, but the real opportunity is understanding how streaming is changing the entire media mix.
In this episode, Nik sits down with Jeff Katz from Roku to break down what’s actually happening inside one of the biggest platforms in media, how connected TV has evolved, and why more performance brands should be paying attention.
Jeff gets into how TV buying has changed from big creative bets and slow measurement cycles to a more flexible, measurable, self-serve world.
Nik and Jeff unpack what DSPs actually do, how streaming fits alongside search and social, and what kinds of products tend to win on the biggest screen in the house.
If you’ve ever wondered when TV should enter the mix, how Roku actually works, or what the next layer of growth looks like after Meta and Google, this episode is for you.
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Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma -
Most people are still treating AI like a tool. The real opportunity is treating it like an employee.
In this solo episode, Nik goes deep on how AI has evolved over the past few months and why the gap between people experimenting with it and people fully adopting it is about to get massive.
He breaks down:
- The difference between AI models and wrappers
- How tools like Claude and ChatGPT are becoming second brains
- Why learning to prompt with context is the new operating skill for marketers and operators
Nik also shares how he’s personally building and running AI agents, connecting them to emails, Slack, calendars, and call transcripts to automate daily workflows.
If you’re building a brand in 2026 and beyond, this episode is a blueprint for staying lean, fast, and culturally relevant in a world where everyone has access to the same tools.
---
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.
---
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma -
The old DTC playbook is dying. And most brands don’t even realize it yet.In this episode, Nik sits down to talk about how DTC has evolved, why lean and profitable is the new thing, and what the next five years of ecom will actually look like.
Nik explains the shift toward what he calls performance branding, where brand and measurable performance work together instead of competing for budget. They break down the real growth ceilings brands hit at $5M, $20M, and beyond - and why performance marketing alone eventually stops working.
They also cover tariffs, shipping arbitrage, hidden 3PL fees, inventory risk, app bloat, Shopify’s evolution, and why context and operator skill will matter more than ever.
If you’re building a brand in 2026 and beyond, this episode is a blueprint for staying lean, fast, and culturally relevant in a world where everyone has access to the same tools.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma -
Some brands don’t have a product problem, they have an execution problem.
In this episode, Nik breaks down a pattern he’s seen over and over again this year: brands with incredible products, real social proof, and even professional athlete endorsements…that are completely stuck.
He walks through what’s actually holding them back, from lazy packaging and unclear positioning to underbuilt websites, weak subscription strategy, and missed logistics opportunities. Nik also outlines a tactical checklist covering shipping and fulfillment, brand strategy, positioning, email and SMS flows, churn reduction, and LTV expansion.
If you want to sharpen your website, improve your PDP experience, or learn from the funnels quietly printing money outside the usual DTC bubble, this episode is for you.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma -
Nik picks up where last week left off and breaks down more ecom sites in real time, pulling apart the exact UX, copy, and merchandising decisions that separate high-converting websites from the ones that just look nice.
He dives into The Absorption Company and what it gets right about branding, navigation, and trust-building on product pages. He also explores why small details like loading screens, iconography, and collection page structure can quietly compound into real brand equity over time.
He breaks down what these brands do better than most modern DTC sites when it comes to readability, upsells, offer framing, quizzes, and conversion-focused storytelling.
If you want to sharpen your website, improve your PDP experience, or learn from the funnels quietly printing money outside the usual DTC bubble, this episode is for you.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma -
Most brands spend all their time obsessing over ads and creative and completely ignore the website experience that actually converts the traffic.
In this solo episode, Nik does a live teardown of multiple ecom websites and breaks down what separates a “nice-looking Shopify site” from a site that actually drives revenue. He walks through the modules, UX decisions, copy, navigation, and merchandising details that most brands overlook, but that make all the difference in conversion.
Nik covers why lifestyle photography and positioning matter more than aesthetics, how the best brands use push-and-pull storytelling, and the small micro-copy moments that guide customers toward checkout. He also dives into what high-performing supplement funnels do better than everyone else, including social proof and PDP structure.
If you want to build a site that feels premium, converts colder traffic, and actually earns the next click, this episode is for you.
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