Avsnitt
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If you’ve ever wondered why some photographers and filmmakers seem to land all the premium bookings (even when their work isn’t better than yours), this episode is for you. Spoiler alert: It’s not just about having mind-blowing work — it’s about brand alignment.
In this episode, we’re diving into:
🔥 Why your work might already be good enough to charge luxury prices
🔥 The #1 mistake creatives make when trying to raise their rates
🔥 How aligning your Instagram and website can instantly attract higher-paying clients
Your work is ready. Your dream clients are out there. Now it’s time to make sure they see you.
🎧 Press play to learn the simple shifts that can take your business to the next level!
Join the Luxury Wedding Playbook today https://thelevelupco.com/playbookNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
If you’ve ever felt stuck trying to break into the luxury wedding market, this episode is for you. This week’s guest, luxury wedding planner Lindsay Landman, is sharing exactly what top planners look for in photographers and filmmakers and the common mistakes that could be holding you back.
Sign up for The Luxury Wedding Playbook: https://thelevelupco.com/playbook
Spoiler: It’s not just about talent—it’s about alignment, strategy, and knowing how to communicate your value.
Inside this episode, we’re covering:
✨ The #1 mistake wedding photographers & filmmakers make when reaching out to planners
✨ How to strategically build relationships with luxury wedding planners
✨ Why pricing transparency matters (and how to structure your rates)
✨ The key differences between mainstream vs. ultra-luxury clients—and how to adapt your approach
If you’re serious about leveling up your wedding business, this episode is packed with tactical takeaways you can start implementing today. Stop waiting for opportunities to land in your lap. It’s time to position yourself for the high-end bookings you actually want.
🎧 Press play & start scaling!Timestamps:
00:00 - 03:00 | Introduction and Chit Chat
03:00 - 06:00 | Meet Lindsay Landman: 23+ Years in Luxury Event Planning
06:01 - 10:00 | Scaling an Event Planning Business: Adding Design, Florals & More
10:01 - 15:00 | How Photographers & Videographers Can Build Relationships with Wedding Planners15:01 - 19:30 | How to Attract Luxury Wedding Planners & Break Into the High-End Market
19:31 - 26:00 | Inside the Mind of a Luxury Wedding Planner: What They Look for in Vendors.
26:01 - 33:00 | Wedding Pricing Strategies: How to Set Rates & Communicate Value
33:01 - 39:30 | Business Growth Strategies for Wedding Photographers & Filmmakers
39:31 - 44:00 | Final Thoughts & Where to Connect with Lindsay LandmanConnect with Lindsay Landman.:
🔗Instagram:https://www.instagram.com/lindsaylandman/
💻Website: https://www.lindsaylandmanevents.com/NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Saknas det avsnitt?
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Struggling to scale your creative business while staying inspired? In this episode, we’re diving into the exact strategies that will help you free up time, maximize revenue, and build a business that fuels your creativity instead of draining it.
We’re breaking down the mindset shifts that separate struggling creatives from thriving entrepreneurs, how outsourcing the right tasks can unlock explosive growth, and why waiting until you “feel ready” is the biggest mistake you can make.
🔥 Your fears are holding you back.
💡 You’re more capable than you think.
🚀 The only way to win is to take action.
If you’re tired of feeling stuck, overwhelmed, or trapped by your business, this episode will show you how to break free, work smarter, and create a life you actually love.
No more fear of failure. No more imposter syndrome. No more hesitation. It’s time to take control and level up.
👉 Hit play now and start making moves.Timestamps
00:00 - 10:30 | The Creative Journey: Balancing Passion & Business Growth
10:31 - 22:00 | Business Growth Strategies: Scaling & Revenue Models
22:01 - 34:00 | Overcoming Fear & Shifting Your Business Mindset
34:01 - 44:00 | Strategic Planning & Long-Term Business Vision
44:00 - 52:00 | Scaling Smart: The Power of Outsourcing
52:00 - 56:00 | Final Thoughts & Creative Community EngagementNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share what do to when your business feels more like a hobby and how to shift it into success mode!
What You'll Learn:
✔️The benefits of setting a dedicated time to work instead of just working when you can.
✔️ The importance of getting all your legal ducks in a row.
✔️ The secret to creating a professional looking website without having to go fully custom.
✔️ How not spending money on your business is actually losing you money.
✔️ How to transform your social media from hobbyist to business owner
Timestamps:
00:00 - 04:30 | Introduction & Chit Chat
04:31 - 13:00 | The Importance of Setting Dedicated Working Hours & Incorporating More Structure into Your Day
13:01 - 20:00 | Getting Your Legal Ducks In a Row
20:01 - 23:00 | Why There is No Excuse For a Bad Website
23:01 - 29:00 | Open Your Wallet and Invest in Your Business
29:01 - 37:00 | Posting On Social Media as a Hobbyist vs. as a Business Owner
37:00 - End | Using 2025 to Create Positive HabitsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level.
What You'll Learn:
✔️ How uncomfortable growth can be but why choosing not to grow can hurt you in the long run.
✔️ What the different tiers of the wedding industry are and how to identify which one you currently serve.
✔️ How to identify if you have outgrown your current market.
✔️ Setting yourself up for the next level & mapping out your business journey.
✔️ What you need to successfully level up towards the next market.
Timestamps:
00:00 - 03:00 | Introduction & Announcements
03:01 - 6:00 | The Importance of Growth as a Wedding Creative
6:01 - 10:00 | The Different Tiers of the Wedding Industry
10:01 - 19:00 | How to Identify if You Have Outgrown Your Current Market
19:01 - 25:00 | Setting Yourself Up For Success in the Next Level
25:01 - 29:00 | Mapping Out Your Business Journey
29:00 - End | The Next Level is Waiting For YouNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you full of creative ideas but struggle to execute and grow your wedding business? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster sit down with Austin Trenholm to discuss the key differences between successful entrepreneurs and those stuck in the idea phase.
🎯 What You’ll Learn:
✔️ How to move from mainstream to luxury weddings and attract high-end clients.
✔️ Why execution is harder than ideation—and how to overcome perfectionism.
✔️ The importance of discipline vs. motivation in growing a profitable wedding photography or videography business.
✔️ How to break big goals into small, actionable steps to achieve success.
✔️ The latest wedding industry trends, including true-to-color editorial styles and how to refine your editing workflow.
✔️ The power of accountability, networking, and investing in your business to scale faster.
🚀 Whether you’re a wedding photographer, filmmaker, or creative entrepreneur, this episode is packed with actionable strategies to help you execute your business ideas and achieve real growth.
🎧 Tune in now and learn how to level up your wedding business today!
🔗 Connect with Austin Trenholm: @TrenholmPhoto
💻 Check out Good Light Presets: GoodLightPresets.comTimestamps:
00:00 - 05:00 | Introduction & Guest Introduction
05:01 - 15:00 | Ideas vs. Execution: Overcoming Stagnation
15:01 - 25:00 | Overcoming Mental Barriers & Avoiding Perfectionism
25:01 - 35:00 | Motivation vs. Discipline: The Key to Consistency
35:01 - 45:00 | Execution Strategies & Business Growth
45:01 - 55:00 | Industry Trends & Scaling to Luxury Markets
55:01 - End | Final Takeaways & EncouragementNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to break into the luxury market and build lasting industry relationships? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelly Gilster talk with Samantha, a top-tier wedding planner and networking expert, to discuss how in-person networking events can transform your business.
In This Episode:
✔️ Why networking beyond the wedding day is crucial for business growth.
✔️ How to connect with wedding planners without feeling pushy.
✔️ Strategies to maximize retreats, workshops, and networking events for real ROI.
✔️ Why bringing your camera gear to networking events can position you for destination work.
Join us at Kinetic Experience in Santa Barbara, a three-day retreat for wedding professionals looking to scale, attract high-end clients, and build powerful industry connections.
🔗 Connect with Samantha & Kinetic Experience:
📸 Instagram: @KineticExperiences
🌐 Website: KineticExperiences.comTimestamps:
00:00 - 03:00 | Introduction & Guest Introduction
03:01 - 10:00 | The Power of In-Person Networking for Wedding Professionals
10:01 - 18:00 | How Wedding Planners and Creatives Build Relationships
18:01 - 25:00 | Maximizing Your Networking Experience
25:01 - 32:00 | How Networking Helps Break into Luxury Markets
32:01 - 38:00 | Final Thoughts & Special OfferNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share three proven strategies to help wedding creatives make more money without burning out.
What You'll Learn:
✔️ How to raise your prices the right way and attract high-paying clients.
✔️ Why booking more weddings isn’t always the best strategy—and how to do it sustainably.
✔️ The power of diversifying your income through digital products, education, and commercial work.
✔️ How branding and pricing strategies impact your success in the wedding industry.
✔️ The future of wedding bookings and pricing trends in 2025.
Timestamps:00:00 - 02:30 | Introduction
02:31 - 07:00 | Why Making More Money in 2025 Should Be a Priority
07:01 - 14:00 | Strategy #1 – Raising Your Prices
14:01 - 22:00 | Strategy #2 – Booking More Weddings (Without Burnout)
22:01 - 30:00 | Strategy #3 – Diversifying Your Revenue
30:01 - 36:00 | Final Takeaways & Special OfferNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, filmmaker, or creative looking to increase your income without booking more weddings? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster break down exactly how they added $833,000 in revenue through corporate work, education, and digital products—and how you can do the same.
What You'll Learn:
✔️ Why relying only on wedding bookings can cap your financial growth.
✔️ The three proven revenue streams that helped Taylor & Kelley scale their business.
✔️ How to create digital products, online courses, and templates for passive income.
✔️ The power of corporate and commercial work as a high-value revenue stream.
✔️ The biggest myths about revenue diversification—and how to overcome them.Timestamps:
00:00 - 03:30 | Introduction
03:31 - 10:00 | Why Diversification is Key to Financial Success
10:01 - 17:00 | Breaking Down the $833K Revenue Increase
17:01 - 25:00 | How Wedding Professionals Can Get Started with Diversification
25:01 - 32:00 | Passive & Scalable Income for Wedding Creatives
32:01 - 38:00 | Final TakeawaysNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Want to book higher-paying weddings and break into the luxury market? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the exact strategy that helped them scale their wedding businesses to $15K+ bookings—and how you can do it too.
What You'll Learn:
✔️ The #1 mistake keeping wedding pros stuck in low-budget bookings.
✔️ Why revenue diversification is the secret to booking luxury weddings.
✔️ Why financial freedom = more creative control over your bookings.Timestamps:
00:00 - 02:30 | Introduction
02:31 - 14:20 | The Secret Strategy
14:21 - 19:30 | Taking Strategic Risks in Business
19:31 - 25:15 | The Impact of Diversification
25:16 - 30:50 | Addressing Common Struggles
30:51 - 36:30 | The Role of Pricing & Sales Strategy
36:31 - 41:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, planner, or creative looking to stabilize your income and escape the feast-or-famine cycle? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the six biggest signs that it’s time to diversify your revenue beyond weddings—and how to do it successfully.
What You’ll Learn in This Episode:
✔️ How to tell if you’re ready to diversify your business in 2025.
✔️ Why corporate work, digital products, and education can create financial stability.
✔️ How wedding pros can raise prices and attract luxury clients by diversifying income.
✔️ The best ways to sell presets, courses, coaching, and commercial work for extra revenue.
✔️ The biggest mistakes to avoid when launching a new revenue stream.Timestamp:
00:00 - 02:30 | Introduction
02:31 - 06:00 | Common Misconceptions About Diversification
06:01 - 09:15 | Sign #1: You Have Knowledge or a Skill to Share
09:16 - 13:00 | Sign #2: You Have Extra Time or an Off-Season
13:01 - 16:30 | Sign #3: People Keep Asking You for Advice on a Skill
16:31 - 19:45 | Sign #4: You’re Feeling Burnout or Want to Expand Creatively
19:46 - 22:00 | Sign #5: You Want to Work Fewer Weekends
22:01 - 24:15 | Sign #6: You Want to Escape the Income Rollercoaster
24:16 - 27:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
The wedding industry is shifting—are you prepared? In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into the uncertainty of the wedding market and how creative entrepreneurs can protect their income by diversifying revenue streams.
What You’ll Learn in This Episode:
✅ Why wedding bookings are becoming more unpredictable in 2025
✅ How economic trends, inflation, and market saturation impact wedding businesses
✅ The biggest mistakes creatives make when trying to diversify
✅ 3 proven ways to create steady, year-round income outside of weddings
✅ How corporate work, education, and digital products can transform your business
✅ Why separating your diversification brand from your wedding brand is key to success
✅ A step-by-step guide to scaling beyond wedding services without burning out
If you're tired of the wedding industry revenue rollercoaster and want to secure a more profitable, predictable future, this episode is for you!Timestamps:
00:00 - 03:15 | Introduction
03:16 - 07:45 | The Reality of an Unpredictable Wedding Industry
07:46 - 12:20 | Diversification as a Solution for Financial Stability
12:21 - 16:40 | The Power of Multiple Revenue Streams
16:41 - 21:00 | Common Diversification Mistakes & What Not to Do
21:01 - 25:30 | How to Start Diversifying Without Overcomplicating It
25:31 - 30:50 | The Emotional & Practical Benefits of Diversification
30:51 - 34:10 | Why 2025 Is the Best Time to Diversify
34:11 - 36:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
As 2024 comes to a close, we’re reflecting on the past year and setting big goals for 2025! In this final Sip & Tell episode, hosts Taylor Petrinovich & Kelley Gilster dive into their personal, business, and financial goals, share insights on scaling a wedding business, and discuss long-term strategies for financial freedom.
In This Episode, We Cover:
✅ 2024 reflections – lessons learned & business takeaways.
✅ Goal-setting strategies for wedding creatives: personal, business, and financial goals.
✅ How diversification & passive income create financial stability.
✅ Behind the scenes of corporate video work & real estate investments.
✅ Scaling a wedding business without burnout and finding the right balance.
✅ Big-picture career shifts & transitioning into education and coaching.
🚀 2025 is the year to take control of your business and financial future! Whether you’re looking to book more weddings, expand into corporate work, education, or passive income, or simply improve your work-life balance, this episode is packed with actionable insights to help you level up your career.
🎧 Listen now and set yourself up for success in 2025!Timestamps:
00:00 - 03:15 | Introduction
03:16 - 09:30 | Filming Weddings on New Year’s Eve: Is It Worth It?
09:31 - 14:50 | Reflecting on 2024 & Transitioning into 2025
14:51 - 20:45 | Setting Goals in Three Categories
20:46 - 26:30 | Financial Planning & Future Investments
26:31 - 32:15 | Business Goals for 2025: Weddings, Corporate, & Education
32:16 - 39:10 | Scaling Business & Finding the Right Support
39:11 - 44:20 | Personal Goals & Work-Life Balance
44:21 - 49:00 | Future Vision & Long-Term Goals
49:01 - 52:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
As 2024 comes to a close, it’s time to pause, reflect, and celebrate everything we’ve accomplished before jumping into 2025. In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into wedding industry lessons, business growth, personal wins, and strategies that shaped the year.
In This Episode, We Cover:
✅ The importance of reflection before goal setting – celebrating progress before planning ahead.
✅ Taylor’s and Kelley's wedding season recaps.
✅ When & why to discount your services strategically for planner relationships & high-end bookings.
✅ Level Up Co.'s student success stories & major wins.
✅ How to set yourself up for success in 2025 with the right mindset & strategic planning.
🚀 Ready to take your wedding business to the next level? Join us as we break down the biggest lessons from 2024 and prepare for a powerful year ahead.
🎧 Listen now and start 2025 with clarity, confidence, and purpose!Timestamps:
00:00 - 05:30 | Introduction
05:31 - 11:20 | The Value of Reflection Before Goal Setting
11:21 - 18:40 | Taylor’s 2024 Wedding Season Recap
18:41 - 24:30 | The Strategy Behind Selective Discounts
24:31 - 30:15 | Kelly’s 2024 Wedding Season Recap
30:16 - 36:50 | Growth of The Level Up Co. in 2024
36:51 - 41:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you constantly chasing trends in your photography business? In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with renowned luxury wedding photographer Erich McVey to discuss how staying focused, outsourcing wisely, and avoiding “shiny object syndrome” can lead to massive business growth.
What You’ll Learn in This Episode:
✅ Erich’s journey from college photographer to luxury wedding artist.
✅ How he scaled his business to 15 high-end weddings per year while working less.
✅ The power of outsourcing (editors, album designers, & admin support) to reclaim time.
✅ The truth about getting featured on top wedding industry lists.
✅ Why chasing trends can hurt your brand and how to evolve organically.
✅ The key to balancing work, personal life, and business growth.
🚀 Want to book fewer weddings while making more money? Learn how Erich streamlined his business and stayed ahead in a competitive industry—without sacrificing creativity or freedom.
🎧 Listen now and start working smarter, not harder!Timestamps:
00:00 - 04:30 | Introduction
04:31 - 09:15 | Wrapping Up the 2024 Wedding Season
09:16 - 14:30 | Guest Introduction: Eric McVey’s Photography Journey
14:31 - 21:20 | The Evolution of a Luxury Wedding Photographer
21:21 - 27:45 | Scaling a Business & Avoiding Burnout
27:46 - 33:15 | How to Get Featured & Recognized in the Industry
33:16 - 38:00 | Avoiding "Shiny Object Syndrome" & Staying True to Your Craft
38:01 - 40:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
How do you stay relevant in the ever-changing wedding industry without losing your brand identity? In this episode of The Level Up Podcast, renowned luxury wedding photographer Lauren Fair shares how micro-shifts in style and technique can help photographers grow their brand, attract luxury clients, and avoid creative burnout.
What You’ll Learn in This Episode:
✅ How Lauren built her signature “Effortlessly Editorial” photography style.
✅ The key to evolving your brand while maintaining artistic consistency.
✅ How to balance classic photography with trending styles (motion blur, flash, wider lenses).
✅ Why luxury wedding clients expect full-service offerings (drone, multi-day coverage, varied styles).
✅ How small creative shifts keep your work fresh without alienating your clientele.
✅ The importance of trust, brand identity, and standing out in a saturated market.
🚀 Want to refine your wedding photography style while keeping up with industry trends? Learn how Lauren has sustained 15+ years of success by making intentional creative shifts that continue to attract luxury clients.
🎧 Listen now and start elevating your wedding photography business!Timestamps:
00:00 - 04:20 | Introduction
04:21 - 09:50 | Lauren Fair’s Photography Journey
09:51 - 14:30 | Developing a Signature Photography Style
14:31 - 20:10 | Evolving Without Losing Your Brand Identity
20:11 - 26:30 | The Balance Between Classic & Trendy Photography
26:31 - 33:15 | Luxury Clients & The Demand for “Everything”
33:16 - 38:50 | Micro-Shifts: The Key to Sustainable Growth
38:51 - 41:00 | Final Thoughts & Where to Find Lauren FairNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a multi-passionate entrepreneur trying to balance creativity with business growth? Many wedding photographers and filmmakers have a passion for multiple industries, skills, and revenue streams but struggle to scale beyond weddings. In this episode of The Level Up Podcast, Magi Fisher—wedding photographer, lawyer, and business owner—shares how she successfully built multiple thriving ventures while staying aligned with her passions. From launching an associate photography team to creating a digital product business for legal contracts, Magi reveals how to leverage your skills to expand your brand without burnout.
What You’ll Learn in This Episode:
✅ How Magi balanced law school while growing her wedding photography business.
✅ When and how to expand into new revenue streams.
✅ The power of passive income.
✅ Why trademarks are crucial for wedding businesses and how to protect your brand.
✅ What are the legal must-haves for the luxury market.
🎧 Listen now and start diversifying your income today!
Check out The Artists’ Lawyer- https://theartistslawyer.com/Timestamps:
00:00 - 04:30 | Introduction
04:31 - 09:50 | Magi’s Journey: From Photographer to Lawyer & Entrepreneur
09:51 - 16:30 | Balancing Creativity & Business Mindset
16:31 - 22:45 | Expanding Beyond Weddings & New Revenue Streams
22:46 - 28:30 | Being Multi-Passionate & Avoiding Burnout
28:31 - 34:50 | Building a Digital Product Business: The Artist Lawyer
34:51 - 40:15 | Financial Transparency & Revenue Breakdown
40:16 - 44:00 | Legal Must-Knows for Wedding ProfessionalsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Ever feel like you’re juggling too many roles—entrepreneur, creative, parent, and everything in between? In this unfiltered Sip & Tell All episode of The Level Up Podcast, Taylor Petrinovich & Kelly Gilster dive into work-life balance, holiday traditions, dream business mentors, and the possibility of hosting a retreat for the wedding industry community.
What You’ll Hear in This Episode:
✅ How Taylor & Kelly manage time as working moms in the wedding industry.
✅ The transition from scarcity mindset to balanced business growth.
✅ The pressure on educators & entrepreneurs to appear “perfect” while running businesses & families.
✅ Dream celebrity meetups—who would you spend a day with?
✅ Listener request: Should The Level Up Co. host a retreat? (We need your input!)
✅ The importance of embracing imperfection while still building a successful creative business.
🚀 Want to be part of an in-person Level Up experience? DM us with your ideas for a wedding industry retreat—what would you love to see?
🎧 Listen now for real talk, laughter, and behind-the-scenes insights into running a creative business!
Timestamps:00:00 - 04:30 | Introduction
04:31 - 08:50 | Thanksgiving Plans & Traditions
08:51 - 14:00 | Dream Celebrity Day: Who Would You Spend Time With?
14:01 - 18:30 | Balancing Work & Motherhood
18:31 - 23:15 | The Reality of Running a Business as a Working Mom
23:16 - 26:30 | Level Up Co. Retreat?
26:31 - 28:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
What if you could build a thriving luxury wedding photography business while staying true to your personal values? In this episode of The Level Up Podcast, Denver-based wedding photographer Cat Galletti shares how she went from fashion blogger to in-demand wedding photographer, booking 15-20 high-end weddings per year without burnout.
What You’ll Learn in This Episode:
✅ How Cat built her wedding photography business from scratch in a new market.
✅ Why you are in control of your business success—define your own pricing, schedule, and workload.
✅ The power of networking—how authentic connections lead to long-term industry relationships.
✅ The Seven Touchpoints Theory—a psychological approach to building trust with vendors & planners.
✅ How to move beyond “paycheck weddings” and focus on fulfilling, high-value bookings.
✅ Why social media should showcase your best work, not just what you think people want to see.
🚀 Want to build a business that aligns with your goals and lifestyle? Learn how to take control, network with authenticity, and scale your pricing in the wedding industry.
🎧 Listen now for expert insights on running a sustainable, high-end wedding business!Timestamps:
00:00 - 05:15 | Introduction
05:16 - 10:40 | Cat’s Journey into Wedding Photography
10:41 - 16:30 | Scaling a Luxury Wedding Photography Business
16:31 - 22:50 | Taking Control of Your Business & Defining Success
22:51 - 28:40 | The Power of Networking & Building Relationships
28:41 - 34:20 | Seven Touchpoints Theory & Relationship-Based Marketing
34:21 - 39:30 | Shifting Business Boundaries & Future Plans
39:31 - 40:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
In this value-packed episode of The Level Up Podcast, Taylor Petronovitch and Kelley Gilster share actionable insights for wedding photographers and videographers looking to dominate the upcoming booking season. If you’ve been in business for at least two years and are ready to break into the luxury wedding market, this episode is for you! Discover proven marketing tactics, essential rebranding tips, and networking strategies that will help you attract high-end clients and grow your business with confidence.
In this episode, we cover:
✔️ How to prepare your wedding business for peak booking season
✔️ Rebrand vs. refresh: Which one does your business need?
✔️ Marketing strategies to stay top-of-mind on Instagram
✔️ The power of networking: How to “get in the room” with luxury planners
✔️ Scaling your wedding business for luxury clientele
✔️ Mastermind programs and how they can fast-track your success
⭐ Don't forget to like, subscribe, and review the podcast to help us reach more wedding filmmakers and photographers like you.Timestamps:
00:00 - 04:30 | Introduction
04:31 - 10:00 | Wedding Day Workflow and Luxury Execution
10:01 - 18:00 | Preparing for Booking Season
18:01 - 24:00 | Rebrand vs. Refresh: Elevating Your Brand Identity
24:01 - 30:00 | Marketing Strategies for 2025
30:01 - 34:00 | The Power of Networking: Get in the Room
34:01 - 38:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ - Visa fler
