Avsnitt
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In this episode, Dr. Emmanuelle Savarit puts user research into numbers. Specifically, she explains how investing in proper research from the get-go saves companies a lot of money down the road.
Topics00:00 Emmanuelle Savarit’s background
01:31 User research then and now
06:18 Doing fieldwork
13:03 Designers versus researchers
16:27 Research has the potential to save companies money
20:49 Gaining insights fast
25:30 Different methods in different phases
31:06 Emmanuelle Savarit’s workshop at the UX Live Conference in London
35:31 Continuing education
43:51 Q&A
Resources Analyse Concept Thinking Like a Researcher User Research -
In this episode, veteran UX consultant Joe Natoli talks about helping teams overcome day-to-day challenges. He also explains how there’s no such thing as failure — you either win, or you learn.In this episode, veteran UX consultant Joe Natoli talks about helping teams overcome day-to-day challenges. He also explains how there’s no such thing as failure — you either win, or you learn.Topics00:00 Joe Natoli’s background
01:39 UX across cultures
03:41 Clean theory versus messy reality
07:30 Dealing with backlogs
10:46 UX and Agile
13:58 Questioning processes
16:32 Speaking up about problems
21:22 Everything starts with why
23:37 Avoiding jargon
25:37 Over-reliance on tools, software, etc.
29:04 Working smarter in 15 minutes
31:58 Learning from failure
36:10 Imposter syndrome
40:44 Feel the fear and practice resilience
45:34 Recommended resources
48:03 Q&A session
1:10:12 Joe Natoli at UX Live in London
Resources Joe’s website: Give Good UX
Joe’s book: Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
Joe’s Udemy courses
Joe’s favorite reads:
Anything by Don Norman
The Inmates Are Running the Asylum
About Face
Just Enough Research
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Saknas det avsnitt?
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Let's talk UX #2 with Jonathan Lovatt-Young, Founder and Principal Experience Strategist at Love Experience
TIMESTAMPS
00:08
• over 25 years of experience in digital
• built and designed websites before people had specific roles
• mostly worked at agencies like Tribal, Accenture, some client roles
• wrote a book on service design and participation
02:37
• wrote a book on service design and participation
• how groups construct a service that generates participation
• practical guide/playbook based on his experience
10:40
• addiction to quick wins
• mental health in the workplace, constantly under the cosh
• how designers can influence the culture and the environment
12:57
• good vs. bad examples of culture
• service towers work well on their own
• creating wellbeing, driving engagement, enabling co-creation
24:26
• age of digital, age of responsibility, age of automation
• post-traumatic stress disorder (PTSD) in the workplace
• responsible use of digital, macOS Catalina
30:30
• bottom-up change towards age of responsibility, CSR initiatives
• revenue opportunities, shareholder and employee responsibilities
• social, physical, creative activities promote wellbeing
• building communities that want to interface with brands
37:05
• dealing with dark patterns in the age of responsibility
• customer experience index (CXI), cross-selling and retention
• making the financial argument for good experiences
42:57
• UX designers and UX researchers benefit from business savvy
• convincing leadership with business cases
• evidence of commercial opportunities
52:52 (Q&A)
• How can a designer make an impact in a company which has a revenue-target sort of mindset?
• When is the mind site going live?
• What do you see as the future of branding in a world where service experience is becoming more and more important?
• Favorite resources?
• Parting words?
RESOURCES
• https://www.amazon.com/Oxytocin-Organisation-Playbook-Participatory-Experiences/dp/1686079494
• https://uxliveconference.com
• https://www.healthyminds.services/
• https://www.amazon.com/Pirate-Inside-Building-Challenger-Organization/dp/0470860820
• https://go.forrester.com/blogs/12-05-22-outside_in_the_power_of_putting_customers_at_the_center_of_your_business/
• https://www.amazon.com/High-Performance-Thinking-Skills-Complicated/dp/0955270006
• https://www.amazon.com/Webs-Influence-Psychology-Online-Persuasion/dp/0273772953
SOCIAL MEDIA
https://twitter.com/jlovattyoung
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TIMESTAMPS
03:38
• cracking the viral coefficient at Skype
• integrating with Windows, Mac, and others
• design systems/GUI kits
• Skype was bought and sold three times, ending up at Microsoft
11:27
• the value of a design system: build once, use often
• Skyscanner's first design system was called "living styles"
• control of experiments and partner brands' themes
14:33
• innovation/differentiation in the travel sites space
• business goals geared towards optimization and conversion
• frequent experimentation, multivariate tests
17:48
• arguing against pressure messaging
• culture at Skyscanner: do the right thing for the customer
• doing the right thing for the customer builds trust in the longterm
20:55
• building design teams that believe in the design principles
• evangelizing user testing
• emotional components that show you understand the customer
• prototypes, concept cards, North Star metric
28:05
• defining what not to do
• design leadership vs. business goals
• leading from the front as a role model (do as I do), delegating
• each squad needs an understanding of who leads what
33:07
• inspiring from the front, leading from the back
• servant leadership
• the three As framework: accountability, autonomy, alignment
36:21
• fixed design processes vs. creative freedom
• processes provide predictability but not a proxy for success
• double diamond process, processes define types of feedback
• directive vs. prescriptive feedback
42:06
• managing multicultural design teams
• challenge of different cultures, languages, design nuances
• the accountability ladder
45:31
• incremental design changes vs. reimagining the entire experience
• building the thing that kills you before someone else does
• weighing operational risk, operational parameters
50:46 (Q&A)
• Can you build a culture from the bottom up by influencing directors to take it seriously?
• Do you have a specific process to feed customer insight back to the business?
• How does Skyscanner use qualitative and quantitative research data?
• How did you go about understanding how users make choices about flights?
• How did what you learnt from them affect your team's design choices?
• Favorite resources?
• Why is Steve called Buzz?
• Any final advice for aspiring design leaders?
RESOURCES
• https://backpack.github.io
• https://uxliveconference.com
• https://www.testingtime.com/en/blog/double-diamond-process/
• https://www.amazon.com/Leading-Questions-Leaders-Solutions-Knowing/dp/1118658132
• https://www.cultureamp.com
• https://www.framer.com/prototyping/
• https://www.atlassian.com/team-playbook
• https://www.blinkist.com
• https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6
• https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
• https://www.amazon.com/Make-Time-Focus-Matters-Every-ebook/dp/B078QSCM3V
• https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp/0735219567
SOCIAL MEDIA
https://twitter.com/stevebuzzpearce
