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What does B2B sales success look like today? You are about to find out!
This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.
Tune in to this episode and learn about:
The most significant changes that happened in B2B sales over the last few yearsWhat part of the sales funnel is most affected by these changesHow AI is reshaping the sales processWhat makes a good tech stack in 2024Risks sales and marketing companies run concerning damage to their brandStaying relevant in a highly competitive B2B marketAnd much more!
Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/
Visit the Sales IQ Global website: https://www.salesiqglobal.com/
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Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you!
This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities.
Tune in to learn about:
- What differentiates LinkedIn as the advertising platform to communicate with your target audience
- What significant changes LinkedIn has made to its advertising platform in the last year and how these changes impact advertisers
- Audience segmentation and LinkedIn’s targeting capabilities
And much more!
Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Visit the B2Linked website: https://b2linked.com/
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Saknas det avsnitt?
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Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy. As a guest in this week’s podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, author of Crossing the Chasm (and one of our former podcast guests!) founded the Chasm Group, a consulting company that is built around the models explained in Crossing the Chasm.
Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase.
Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/
Visit the Chasm Group website: https://chasmgroup.com/
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Ready for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland.
Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a large organization.
Both MariCarmen and Maureen are passionate about the role of people and culture in the company’s success and highlight the importance of innovation, empathy, and trust in Kyndryl’s culture.Connect with them on LinkedIn:MariCarmen Ribes Espinosa
Maureen MuthuaVisit the Kyndryl website here
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This week’s podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape.
David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communication the the world of online meetings and remote work and gives some interesting pointers about what we should pay attention to in a virtual setting.
If you want to sharpen your strategic communication and learn more about “listening with your eyes”, make sure to tune into this episode.
David is one of only a few Certified Body Language Master Trainers in the world.
Get in touch with David on LinkedIn.
Visit the Merrill Institute website.
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Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author.
Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.
In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute!
Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.
Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou
Visit his website: https://benbensaou.com
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Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant. Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.
In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of Customer Journey Enablement, a term coined by the Revenue Flywheel Group.
Last but not least, Paul tells us about tech game changers in the sales landscape that he is excited about.
Get in touch with Paul on LinkedIn: https://www.linkedin.com/in/paulrbutterfield
You can visit Revenue Flywheel Group’s website here: https://www.revenueflywheelgroup.com
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In general, prospects don't trust sales people. How does your sales team overcome this challenge?In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers.
95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour.Andrew is the CEO of Habits at Work. He is also a renowned TEDx speaker and a professor at Kellogg.You can find Andrew here on LinkedIn:
https://www.linkedin.com/in/andrewsykes1/
The link to his website is as follow:
https://habitsatwork.com/
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What makes a good story, and how does one best structure it?
Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions.
In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate your brand. He emphasizes the importance of the structure as the foundation of storytelling and shares his formula for a simple, yet effective structure.
In the end, what people most care about is how you can solve their problems. Tune in to find out how to use experiences to craft relevant business stories that sell.
To learn more about Philipp, have a look at his website
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AI has revolutionized just about every industry. Sales development is no exception. Matt Doyon, an expert in AI-powered sales coaching and the author of Revenue Revolution: Designing and Building a High-Performing Sales System, joins us for today's podcast episode. Matt is also the CEO and Co-founder of Triple Session, a cutting-edge training platform for sales professionals.
Tune in to our latest podcast episode where Matt shares how AI is transforming the landscape of sales development.
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🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com."...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers".- Scott BrinkerLearn more about this, and about other martech trends in 2024, by tuning into our latest podcast episode of Tech Marketing Trends!
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Is your B2B company ready for SEO in 2024? 🌐
Join us and Chima Mmeje, Senior Marketing Manager from Moz, in this episode as we explore essential B2B SEO strategies for the upcoming year 🎙️. We dive into the impact of AI on content quality, the importance of human touch in automated content, current trends in on-page B2B content, and the role of diverse content formats in engaging audiences. We also discuss practical tips for B2B marketers on integrating products into content and go-to-market strategies.If you want to know more or get in touch with Chima, you'll find more information in the links below:https://zenithcopy.com/author/chima/https://www.linkedin.com/in/chima-mmeje -
Tune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Y soft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more!Some takeaways from the episode:* Essential Tools for Success: A robust CRM system that is user-friendly from the outset. Over time, it should allow for customization and adjustments without requiring extensive IT expertise. Adopt a gradual, holistic approach for a comprehensive view over time.* The Future of RevOps: Anticipate advancements that provide sales teams with real-time views and trends, enhanced system integration, and more comprehensive tracking capabilities.* Getting started with RevOps: Start by understanding your business's current state - tackle these methodically, focusing on one aspect and dataset at a time. Get all teams in on the data and use consistent tools and software to facilitate easy information sharing across teams. Lastly, Make sure sales, marketing and CX teams are aligned in their work. Tune into the podcast episode to take part in the rest of the conversation!
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Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices.Some of the key takeaways from the episode:🔍 Budget pressures are leading companies to make cost-based rather than feature-based MarTech selections—a risky move.🔍 Companies are increasingly establishing dedicated MarTech departments, signaling a shift in how organizations approach technology.🔍 Empowering business users through self-service can be a double-edged sword; it's crucial to match tasks with expertise.Tune in to get expert insights that can help you make smarter MarTech investments!
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This week on Tech Marketing Trends we've invited the CX growth expert Lincoln Murphy who shares 5 things that don't work anymore within B2B growth. For over a decade, Lincoln has helped thousands of companies accelerate growth by optimizing the customer lifecycle. He brings this wealth of experience to share why some traditional tactics are no longer effective. Discover actionable insights on refreshing outdated strategies, connecting authentically with your audience, why adaptability is more crucial than ever, and more! Tune into the podcast here:For those keen on learning more about the topics Lincoln discusses, we highly recommend his training programs:Training for Customer Success Pros:https://www.impactdemy.com/Email Engagement and ChatGPT Prompt Engineering:https://www.customergrowthlab.com/
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We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally.Some takeaways from the episode with Janet:- Quantify TAM and SAM: Understand your Total Addressable Market and Serviceable Addressable Market to plan your resources and set growth expectations.- Pilot Before You Scale: Test your marketing campaigns on a smaller scale before going all-in. This minimizes risk and helps you make data-driven decisions.- Have an Exit Strategy: Always have a plan to wind down operations and mitigate losses if things don't go as expected.👉 Listen to the full episode for a deep dive into these strategies and real-world examples. Perfect for anyone looking to scale their B2B SaaS company! Check out Janet's articles here: https://medium.com/@janetjaiswal
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We're thrilled to have Celia Fleischaker, CMO at Verint, join us on our latest "Tech Marketing Trends" episode to talk about customer engagement and strategies for elevating it. Celia Fleischaker is a New York-based global leader in customer engagement with 20+ years of experience in B2B go-to-market strategies.In the episode Celia among other things discusses AI's role in enhancing customer experience as well as real-world customer engagement strategies.Tune in for industry leader expert tips to level-up your customer engagement and make more meaningful customer connections 🎙️
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In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.Some key takeaways:🤖 87% of companies plan to increase their AI spending in the next 12 months🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI🤖 Michael is optimistic about AI's role in job creation and upskillingDon't miss this insightful conversation that delves into the transformative impact of AI on the B2B tech landscape. Listen now to gain valuable insights that can help you stay ahead of the curve in this rapidly evolving field.
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In the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems.Key Takeaways from the episode:🔑 The importance of rethinking traditional financial systems🔑 How FinTech is leaning towards decentralization🔑 The potential of tokenized rewards to revolutionize loyalty programs🔑 Insight into the B2B perspective of rewards and how they can significantly reduce churnListen into the episode and gain a holistic perspective on how FinTech disrupts not just consumer experiences but B2B relationships as well.#TechMarketingTrends #Podcast #FinTech #B2BTech #LoyaltyPrograms #Disruption #GrowthMarketing #Brightvision
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Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️📝 Key Takeaways:1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄3️⃣ Finding your 'best-fit customers' for higher engagement 💡...and more! Tune into the episode here:
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