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In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.
Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.
In this episode, we cover:
Building a world, not just a brand Showing up consistently as the brand you've createdIgnoring outside noise and knowing when a trend is actually worth your energyHow to find your creative and visual direction through brand colour, fonts, and typographyBranding for the customer you want, not the one you already haveIf you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Branding Masterclass Intro
01:01 World Building Basics
03:41 Prioritising Feelings Before Design
04:34 Consistency Over Trends
09:00 Founder Storytelling
10:38 Colors, Fonts, and Copy
14:00 How To Design For Your Future Customer
16:14 Final Thoughts
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW ROCHELLE
Instagram: https://www.instagram.com/rochellehumes/
TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms.
From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language.
Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.
In this episode, we cover:
Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinkingUnlearning old habits, over-explaining, filler words, and the tension between male vs female languageReframing your written communication by stripping apologetic language from emails and finding authorityNavigating difficult conversations and managing the feelings that come with confrontation in both personal and professional lifeAmira's six fundamentals of communication for finding and projecting your voiceIf you’ve ever struggled to find your voice and speak your truth, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Amira
01:08 What is a Communication Expert?
06:01 Understanding your communication style
12:12 Unlearning Needs and Emotions
14:58 Why We Over Explain
19:50 Male vs Female communication stigmas
24:23 Filler Words and Rephrasing Your tone on email
31:57 Holding Your Own in a room
38:00 Handling Awkward Silences
40:43 Why We Avoid Conflict
44:23 How to approach Difficult Conversations
49:03 Assertive vs Defensive
52:09 Difficult Talk No Nos
57:03 Amira’s 6 Communication Fundamentals
01:03:48 Top Communication Tip
01:05:32 Wrap Up
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW AMIRA
Instagram: https://www.instagram.com/the_communicationexpert/
TikTok: https://www.tiktok.com/@the_communicationexpert
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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Saknas det avsnitt?
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Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first.
This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team.
In this episode, we cover:
Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted fromStarting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investorsGenerating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the startDeveloping the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her groundedThe evolution of science for women's health and Jessica's financial advice for foundersIf you've ever felt let down by the wellness industry, this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Jessica Sepel
01:32 Early Diet Struggles
07:22 Choosing Your Nutrition Path
12:34 Spotting The Supplements Gap
21:06 First 2000 Bottles Sold
24:09 Scaling Without Pressure
27:14 From Local To Global
29:45 Build Through Quality
33:30 Bootstrapped Scrappy Growth
39:31 Nighttime Switch Off Routine
44:17 Creating Mornings Without Chaos
47:34 Boundaries For Founders
49:57 Future Of Women’s Health
54:19 Rocket Round
01:01:17 Mentors And Box On
01:03:00 Confidence Around Money
01:10:37 Prioritising Customer Retention
01:19:17 Wrap Up
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW JESSICA
Instagram: https://www.instagram.com/jshealth/reels/?hl=en
JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en
TikTok: https://www.tiktok.com/@jshealthvitamins
https://uk.jshealthvitamins.com/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Disclaimer: JSHealth Vitamins formulas vary by region
Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd
Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition.
Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process.
In this episode, we cover:
The journey of starting & building NEOMBuilding in a ‘unique’ category150 products, 150 employees, £45M in annual turnover Strategically building for long term growth, not paceBenefits of investment vs self funding Real life sacrifices as a consequence of business Creating consumer x brand connectionDesigning business around your lifeWe Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
00:43 Before Wellness Was a Thing
03:41 Anxiety Sparking the NEOM Idea
06:15 From Blends to NEOM
08:27 First Products and Candles
11:40 Green Lights to Quitting Your 9-5
14:29 Building the Right Team
17:58 Creating a New Category
23:11 Retailer Placement Challenges
26:32 Sponsor Break: Starling Tools
27:42 Scaling With Steady Growth
33:33 Slow Growth Wins
34:00 Realities of Raising Money
35:50 Founder Lifestyle Questions
36:58 Motherhood While Building a Business
40:01 Sacrifice And Seasons
41:50 Work That Feeds You
43:06 Protecting Brand Identity
47:32 Customer Moments Strategy
49:06 Founder Role Today
52:39 Realistic Wellness Positioning
53:47 Future Growth And Collabs
55:56 Rocket Round
58:15 Curating Your Circle
59:35 Patience Builds Brands
01:00:34 Nicola’s Dream Collab
01:02:00 Finding A Mentor
01:03:14 Founder Money Habits
01:07:21 Financial Myths Debunked
01:09:30 Profitability Over Hype
01:12:23 Design Success Your Way
01:14:55 Nicola’s Ideal Lunch
01:17:49 Wrap Up And Subscribe
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW NICOLA
Instagram: https://www.instagram.com/nicolaelliottneom/
NEOM: https://www.instagram.com/neomwellbeing/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable.
What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere.
Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way.
In this episode, we cover:
The build of Beauty Works from an £8,000 Rolex watch saleBusiness growth through hair salonsFacing stereotypes against the beauty industryBehind the Molly-Mae partnershipThe story of the Beauty Works sellLaunching her new business, Killa BrushIf you’re a founder with an idea mixed with grit and determination, this episode is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Penelope Cheshire, Founder of Beauty Works
05:35 Beginning of Beauty Works
06:38 Selling My Partners Rolex to Start
11:17 First Big Retail Order
18:42 Rejected by Investors
23:47 Creating a Premium Positioning
29:28 Behind The Molly Mae Partnership
35:49 Leadership & Letting Go
47:38 The Truth Behind Leaving Beauty Works
57:57 Private Equity Reality Check
01:01:37 Starting Killa Brush
01:12:12 Sharing Entrepreneurship Truths
01:15:40 Rocket Round
01:22:57 Final Advice & Wrap
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW PENELOPE
Penelope’s Instagram: https://www.instagram.com/penelopecheshire/
Killa Brush: https://www.instagram.com/killabrushofficial/
Killa Brush Website: www.killabrush.com
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.
She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.
In this episode, we cover:
How Hanushka transitioned from Law to luxury retailBuilding luxury handbag retailer, Selier Behind the Jane Birkin auction Effectively growing a business through social media Benefits of the Sellier x Flannels partnershipWhat people are getting wrong about entrepreneurshipIntroducing JUICE and taboos around feminine hygieneWhether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Hanushka
03:24 Building Sellier
09:10 Creating Virality on Social
14:12 Behind The Jane Birkin Auction
20:50 Viral Marketing Playbook
25:21 Behind The Flannels Partnership Expansion
28:00 Navigating Motherhood & Ambition
31:25 Introducing JUICE
33:09 Handling Business Criticism
37:58 Redefining Success
40:18 Embrace The Cringe
41:22 Rocket Round Advice
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW HANUSHKA
Hanushka’s Instagram: https://www.instagram.com/hanushkaa/
Sellier: https://www.instagram.com/sellierknightsbridge/
JUICE: https://www.instagram.com/wearejuicers/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it.
We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear.
In this episode, we cover:
How Sophia & Cinzia built their online followingLaunching The Girls Bathroom Building up to the live tourThe realities behind launching roomsWhy Sophia & Cinzia decided to build a team of womenA Greek lunch momentWhether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Sophia & Cinzia
01:12 Where It All Began
07:17 Launching Their YouTube Channel
13:19 How They Got Management
20:14 Naming The Girls Bathroom
22:22 Growth Through Lockdown
24:07 Behind Recording The Girls Bathroom
25:41 Behind The Live Tour
30:03 Building The Vision For rooms
34:53 Building An All Female Team
37:14 Navigating Rooms Critique
40:45 Backing Themselves On The Jelly Vase
44:55 Co-Founders and Friendship
47:34 Future Plans for rooms
49:32 Rocket Round
58:29 A Greek Lunch Moment
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SOPHIA & CINZIA
The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/
Sophia: https://www.instagram.com/sophiatuxford/
Cinzia: https://www.instagram.com/cinziabayliszullo/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.
Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.
In this episode, we cover:
Building a career and brand foundation from scratchKnowing which advice to take and which to ignoreCreating the Little Moons brand identityManaging explosive growth with effect Bringing in investment without losing the soul of your brandIf you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.
We Are Ladies Who Launch!
CHAPTERS
00:00:00 Introduction and Little Moons as a Family Favorite
00:03:08 The Inspiration Behind Starting Little Moons
00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing
00:12:33 How Vivien's Finance Career Helped Launch the Business
00:14:40 Launching Little Moons
00:16:07 Building the Brand; From White Label to Little Moons
00:19:31 Founding the Business as Siblings
00:23:02 Breaking Into First Major Retail Partnerships
00:28:38 The Viral TikTok Moment and Managing Sudden Demand
00:34:13 Amplifying Virality and Managing Retail Logistics
00:37:07 Business Scaling Challenges
00:41:07 Bringing in Private Equity and a New CEO after 12 Years
00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey
00:47:27 The Complexities of International Expansion to 38 Countries
00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits
00:58:37 Advice for New Founders
01:07:38 Celebrating Success and Vivien's Gratitude
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory
FOLLOW VIVIEN & LITTLE MOONS
Vivien’s Instagram: https://www.instagram.com/thevivienwong/
Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/
Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
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The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.
In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.
In this episode, we cover:
How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metricsWe Are Ladies Who Launch!
CHAPTERS
00:00 The Space NK Miami Trip That Went Viral
01:59 Setting Campaign Goals
03:26 Selecting The Guest List
07:41 Myth Busting The Trip
10:01 Partner Brands And Activations
17:00 Creative Freedom Vs KPIs
24:30 Measuring Success With EMV
28:58 EMV Vs Sales
30:07 Top Brands And Halo Moments
31:28 Addressing Media Backlash
33:52 Space NK’s PR Team
37:00 Next Years Campaign Plans
43:14 Beauty Is Democratic
48:12 What To Repeat & Refine
50:44 PR Campaign Do’s & Don’ts
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW JINI
Instagram: https://www.instagram.com/jinisanassy/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.
From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.
In this episode, we cover:
Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to changeWe Are Ladies Who Launch!
CHAPTERS
00:00 Sunday Launch Intro
00:57 Using Motherhood To Fuel Ambition
02:29 Why The Mum Guide Was Needed
06:03 Identity Shift and Work
16:22 From Social Posts to Events
19:31 Family-Friendly Venues In London
21:11 Journey of the Luxury Mum Event Breakthrough
24:01 Scaling Events and Brands
28:03 Dream Collabs and Future Plans
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW FEDERIKA
Instagram: https://www.instagram.com/luxurymumguide_/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.
In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage.
From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts.
In this episode, we cover:
Why Lucy Said No To ViralityThe Power of Building SlowGrowing the Never Fully Dressed CommunityWhen & How To Build Your TeamSurviving COVID As A Fashion BrandBuilding Without InvestmentIf you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Lucy Aylen
02:51 Never Fully Dressed Anti Viral Strategy
07:52 Bootstrapped Ownership
13:51 Building Through Customer Feedback
20:10 Inclusivity and Sizing In Fashion
29:11 Community Loyalty Lessons
32:27 Small Team Big Energy
33:38 Founder Role Evolution
37:31 Motherhood and Boundaries
39:50 Detaching From Business Drama
45:19 Brand Identity to New Venture
50:05 Advice for New Founders
55:46 Work Life Blend Choices
59:05 The Beyonce Topshop Moment
01:00:03 Family First Routines
01:04:46 Mum As Mentor
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory
FOLLOW LUCY
Instagram: https://www.instagram.com/lucyaylen7/
NFD Instagram: https://www.instagram.com/neverfullydressed/
NFD TikTok: https://www.tiktok.com/@neverfullydressed
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table.
Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise.
We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype.
In this episode, we cover:
How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standardsIf you're building a career in a crowded space and trying to figure out how to stand out this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Sarah Jossel
07:02 Making the Fashion to Beauty Shift
11:34 Building Credibility in your Career
29:07 Beauty Trend Red Flags
31:18 Smart Spending on Beauty Trends
34:54 Beauty and Confidence
39:07 The Journey of Writing a Book
42:59 Approach to Functional Makeup
45:12 Filters and Fake Realities
47:24 Finding Your Voice
53:13 Clean Beauty Marketing Myths
56:52 Clearing Up Clean Beauty Confusion
59:36 Pregnancy and Cancer Beauty Product Guidance
01:03:36 Pressures of Perfection Myth
01:13:33 Consistency Over Noise
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SARAH
Instagram: https://www.instagram.com/sarahjossel/
TikTok: https://www.tiktok.com/@sarah_jossel
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.
But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.
In this episode, we cover:
How Sedge became ASOS's first social media hire before social was a careerLanding big clients fast and managing the growth that followedInvestment, cashflow, and the realities of founder financeMotherhood, setting boundaries as a founder, and breaking hustle cultureWhat the £24M exit really felt likeOwning and creating balance as a successful woman in businessRedefining success, freedom, and what comes after sellingThis is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Sedge Beswick
01:23 Working In Social Before It Was A Career
06:17 ASOS First Social Hire
14:02 Social Media Becomes Marketing
16:17 Accidental Agency Leap
20:46 Landing Big Clients Fast
23:43 Investment And Managing Cashflow
30:06 Lonely Founder Rollercoaster
33:20 Boundaries In Motherhood
37:51 Breaking Hustle Culture
41:20 Scaling Through Sales
43:18 Lessons In Hiring
46:03 Leadership vs Being Liked
48:47 Private Equity and US Expansion
51:01 Pregnancy Changes the Deal
56:59 Selling The Business and Resetting
01:00:32 Redefining Success and Freedom
01:10:22 Final Advice and Wrap
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SEDGE
Instagram: https://www.instagram.com/sedgebeswick/
YouTube: https://www.youtube.com/@SedgeBeswick
LinkedIn: https://www.linkedin.com/in/sedge-beswick/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges.
In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind.
This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship.
What we cover:
Finding a tech co-founder as a non-technical founderNavigating the fashion space outside of fast fashionFinding a niche in a typically crowded spaceThe timings and strategy of raising investmentThe stats around investment for Black WomenHiring and growing a team for your business, not following the status quoHow to build a B2B strategy without losing focusHow to SOJO x Selfridges Partnership happened The honest truth about representation in VCIf you're building something new or struggling to articulate why your idea matters, this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Josephine, Sojo Founder
03:17 The Tailoring Niche
07:48 The Problem with Fast Fashion
13:52 Validating The Business Idea
16:59 Finding A Tech Co-Founder
22:24 Launch Traction And Press
23:40 Funding And Getting Investment
29:48 Hiring Growing Pains
33:01 Corporate vs Startup Hiring
34:19 The Right Time For Funding
35:24 More Team Slower Progress
37:09 Focussing On Your B2B Strategy
38:11 Where Is Sojo Today?
39:16 Hiring for Complementary Skills
41:36 Testing Agility in Interviews
43:43 Representation in VC Funding
47:53 6-Week Fundraising Sprint
50:57 Selfridges Partnership Breakdown
54:49 Global Expansion Plans
01:00:33 Build With the End in Mind
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SOJO
SOJO Instagram: https://www.instagram.com/sojo.uk/
Josephine Instagram: https://www.instagram.com/josephine__philips/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.
Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.
What we cover:
The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerceBusiness investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered versionIf you're a female founder navigating the chaos of building something bold, this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Georgie and SheerLuxe
01:14 The SheerLuxe Mission and Platform Evolution
09:16 Navigating Career Detours
14:55 The Start of Building SheerLuxe
21:56 Raising VC and Keeping Equity
28:23 The Hardest Part of Leadership
31:30 The SheerLuxe Team as the Brand
41:52 Staying Relevant Through Change
45:56 Editorial First, Monetise Later
46:47 The £40M Sell
53:09 Equity And Industry Stigma
55:17 The Work and Motherhood Reality
01:03:41 Life After the Acquisition
01:07:19 Rocket Round
01:15:22 Best Piece of Advice
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW GEORGIE
Instagram: https://www.instagram.com/gcoleridgecole/
SheerLuxe Instagram: https://www.instagram.com/sheerluxe/
SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.
In this episode, we cover:
The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever beforeWhat self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aestheticsThe behind-the-scenes of building Enoléh, the team, the challenges, and the dreamWhether you're a founder, a dreamer, or someone who's been holding back, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Bernicia
02:05 From makeup to wider mission
06:22 Gaining confidence
11:25 Building repeat customers and loyalty
13:56 Why wigs matter
20:45 Building a fashion forward brand
25:42 Launching with a business partner
31:51 The ‘Just Do It’ mission
40:13 Smart category strategy
41:22 Quality over ego
43:30 Bernicia’s 2 year vision
45:58 Dream retail partners
47:23 Business non-negotiables
49:30 Quickfire habits & lessons
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW BERNICIA
Instagram: https://www.instagram.com/berniciaboateng/
TikTok: https://www.tiktok.com/@realberniciaboateng
Enoléh: https://www.instagram.com/enoleh/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves.
I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night.
Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you.
In this episode, I cover:
Where the products are right now. Development, testing, and what the process has been along the way
The decisions around formulation that no one prepares you for
How I’m thinking about quantities and what that means for the brand at this stage
Selling into retailers and what it actually takes to get a brand onto shelves
The next Ladies Who Launch line up
Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.
Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.
What we cover:
How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brandWhether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
04:57 Designing Brand DNA
07:53 The Five Minute Morning
12:49 The No-Hero Product Strategy
18:26 Building Hype Around Brand & Product
24:26 Scaling Profitably To $200M
29:41 Multichannel Brand Building
32:25 Creative A North Star
38:31 Anti Advice And Comparison
41:53 Work Identity Boundaries
45:18 Mentors And Leadership Energy
47:00 One Tip For Founders
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW AILA
Instagram: https://www.instagram.com/ailamorin/
MERIT Instagram: https://www.instagram.com/merit/
MERIT TikTok: https://www.tiktok.com/@merit
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.
From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.
We cover:
How Ru & Rocka started and the moment it became realBeing responsible with money and navigating small business financesHow to build a brand that's truly original in a crowded marketBuilding the Ru & Rocka team and knowing when to hireBuilding a true brand identity & DNALaunching in SelfridgesWhether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Katherine Barlow
04:56 Instagram Side Hustle
07:16 Finance Lessons Learned
09:47 Building A Brand Solo
12:51 From The Studio to Ru & Rocka
30:11 Scaling Without Fear
32:37 Brand DNA Matters
33:41 When Big Brands Copy
38:32 Building Thick Skin In Business
40:52 Launching In Selfridges
46:57 Scrappy Startup Lessons
48:12 What’s Next For Ru & Rocka
58:09 Final Advice For Business Owners
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW KATHERINE
Instagram: https://www.instagram.com/kb.barlow/
Ru & Rocka: https://www.instagram.com/ruandrocka/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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In this exclusive solo episode of Ladies Who Launch, Rochelle shares something she's been quietly building behind the scenes, the launch of her very own skincare brand.
This isn't a brand born from trend-chasing. It's rooted in a deeply personal vision for what Rochelle believes has been missing from the market all along: quality skincare at a price point that feels accessible.
Rochelle opens up about her ambitions for the brand, her plan to build it at scale, and more importantly why she's decided to bring you along for the entire ride.
We don't know exactly where this journey ends. But we're starting it right here, right now. Together.
We Are Ladies Who Launch.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
- Visa fler
