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About the Guest(s):
Julie Acarregui is a distinguished figure in the aesthetic industry, known for her role as the founder and medical director of Pure Medical Spa, which has expanded to operate across three locations in Idaho. Julie comes with a deep clinical background as a Registered Nurse Anesthetist since 1996, holding a Master's degree in anesthesia from the University of Texas Health Sciences and priding herself on a ten-year tenure as an army veteran. She has paved her way to become a nationally renowned aesthetic cosmetic injector and is recognized as the number one Sculptra injector in Idaho. Additionally, Julie takes on the responsibility of being a national trainer for Galderma Aesthetic Injector Network (GAIN).
Episode Summary:In this insightful episode of 'In Touch with Terri,' host Terri Ross invites the accomplished Julie Acarregui to delve into her personal journey within the dynamic world of medical aesthetics. Starting with a heartfelt introduction, Terri sets the scene for an episode rich with entrepreneurial spirit, resilience, and expert knowledge.
From Julie's initial steps towards creating a reputable med spa during an economic downturn to proficiently managing multiple locations with finesse, the episode offers a treasure trove of wisdom for anyone in the aesthetic space. Julie shares her transformation from a clinical provider to a business maven, her strategic decision-making processes, and the vital role of consistent learning, collaboration, and adaptation in achieving business success. Listen as they discuss overcoming business challenges, executing comprehensive team training, and the pivotal restructuring of their compensation model to fuel exponential growth.
Key Takeaways: Julie Acarregui's transition from direct client care to focusing on business operations was essential for scaling her med spa locations. Proper compensation models and consistent training are key to maintaining a motivated and proficient team. Investing in significant business changes, like adopting new software and consulting services, can lead to substantial growth and improved team performance. Building a standardized consultation process enhances customer experience and significantly increases sales and package deals. Continual learning and willingness to embrace challenging transformations are foundational to lasting entrepreneurial success in the aesthetic industry. Notable Quotes: "That consistency and then... setting KPIs for every single team member... inspect what you expect." "I am just huge on continuing education. I don't think we can ever stop learning." "Bigger is not always better... Taking on too much debt [and] keeping bad employees too long... those were things that I had to come to." "My why has always been about my clients and my team." "We are all doing consultations exactly the same way because I can't say that that was the way it was happening before." Resources: Julie Acarregui's Instagram: @beautybyjulie.a Julie's Email: [email protected]If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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In this insightful episode of "In Touch with Terri," host Terri Ross shares her "zone of genius" with listeners, focusing on the top five habits of the most successful salespeople. Engaging and knowledgeable, Terri reframes the concept of salesmanship within the medical aesthetic practice as an activity rooted in service and education, not just transactions. She taps into her extensive experience to deliver actionable strategies that transform how practices can approach sales, client relationships, and growth.
Terri discusses the importance of creating lasting relationships, staying ahead of industry trends, being persuasive, maintaining a resilient mindset, and holding oneself accountable. She emphasizes the significance of continuous learning and adaptability in the ever-evolving field of medical aesthetics. With a combination of personal anecdotes and professional guidance, this episode offers valuable insights, whether you're at the front desk or managing an entire practice.
Key Takeaways: Relationship Building: Establishing and nurturing profound relationships with clients is fundamental to successful sales in medical aesthetics. Continuous Innovation: Staying informed about industry trends and constantly evolving one's approach is key to staying competitive. Persuasive Education: A salesperson's ability to educate and influence client decisions is rooted in a firm belief in their offerings and the quality of care provided. Resiliency: A resilient mindset is crucial to overcome the challenges of rejection and adapt to learning opportunities. Accountability: Setting SMART goals and measuring performance against KPIs can significantly impact a practice's success.If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Saknas det avsnitt?
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In this captivating episode of In Touch with Terri, Terri Ross, delves into the increasingly pertinent subject of preparing to sell an aesthetic practice. Drawing on her wealth of experience and expertise, Terri outlines the essential strategies and considerations for owners looking to create a successful exit plan for their business. With a focus on positioning practices to attract and satisfy the rigorous requirements of private equity investors, this episode is packed with actionable advice.
Terri highlights the importance of understanding key financial indicators such as EBITDA, patient conversion rates, and revenue targets that appeal to potential buyers. She also stresses the value of a well-trained, productive team and operational excellence as critical factors that influence the attractiveness of an aesthetic practice to investors. Throughout the episode, Terri interweaves fundamental business principles, such as understanding the unique value proposition, with insights into industry benchmarks and growth opportunities.
Key Takeaways:
Financial Preparation: Aesthetic practice owners should aim for a top-line revenue of at least $2 million and an adjusted EBITDA of $500,000 to appeal to private equity investors. Operation Analysis: Practices must be under substantial scrutiny, focusing on staff utilization, patient load, conversion rates, service diversification, and provider concentration. Team Structure: A strong, diversified team showcases a business's sustainability and is crucial for due diligence by private equity. Forward Planning: Owners should prepare for an exit strategy at least five years in advance, with a solid team including a CPA, legal team, and operational support. Data-Driven Decisions: Grasping industry benchmarks and using KPIs to make informed business decisions is imperative for growth and attracting investment.If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system.
Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation.
Key Takeaways:
- Embrace AI and technology to improve marketing, communication, and patient journey.
- Accountability and process are essential for running a successful practice.
- AI can help manage leads, improve response times, and automate follow-ups.
- The fortune is in the follow-up; consistent and meaningful communication with patients is crucial.
- The successful practice has a well-defined process for consultations, pre- and post-operative care.
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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About The Guest(s):
Dan Schacter is the CEO of Cosmetic Physician Partners (CPP), one of the largest partnerships of med spas and plastic surgery practices in the nation. With over 30 locations, CPP's leadership team has built one of Canada's largest and highest-rated MedSpa networks, Victoria Park. Dan brings a data-driven approach to the industry and focuses on the importance of culture and people in running successful clinics.
Summary:
In this episode, Terri Ross interviews Dan Schacter, the CEO of Cosmetic Physician Partners (CPP), about the process of selling a med spa or plastic surgery practice. Dan shares insights on when the right time to sell might be, the factors that affect valuation, and the importance of culture and people in running a successful clinic. He also provides tips for preparing for a sale and finding the right partner.
Key Takeaways: The right time to sell a practice depends on factors such as whether you're still having fun, if your business is still growing, and if you've prepared yourself for the sale. Valuation is determined by factors such as EBITDA (earnings before interest, tax, depreciation, and amortization) and the multiple applied to it. Factors that can increase valuation include having multiple providers, being located in a growing region, and having a higher percentage of med spa revenue. It's important to get your financials in order and clean up any accounting issues before a sale. Communication and community are key to running a successful clinic, and it's important to find a partner who values these aspects.If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry.
Key Takeaways:
Lesson 1: Adaptability is crucial for success as an entrepreneur, as it allows you to navigate changing circumstances and market conditions. Lesson 2: Resilience is paramount to overcome challenges and setbacks, and it is essential to maintain a deep belief in yourself and your purpose. Lesson 3: Establishing a positive team culture is vital for building a successful organization, and it requires effective leadership, communication, and recognition of team members' contributions. Lesson 4: Networking is essential for professional growth and can open doors to new opportunities and partnerships. Lesson 5: Continuous learning is key to staying informed, acquiring new skills, and adapting to the evolving business landscape. Lesson 6: Time management is crucial for balancing work and personal life, and effective time blocking can enhance productivity and create more freedom. Lesson 7: Work-life balance is essential for personal well-being and maintaining meaningful relationships, and it is important to prioritize self-care and quality time with loved ones.If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Terri Ross sits down with Claire Larson and Jennifer Hatton, Co-Founders of MedSpa Social to talk about a topic that is the source of a lot of anxiety among medical spa owners – how to execute a winning social media strategy. If you are like most med spa owners, you have a ton of questions about social media. On today’s podcast, Terri’s engaging interview will get you the answers you need! So tune it as you’ll want to listen to this episode to save time and money when it comes to social media!
Download the MedSpa Social Channels Basics Checklist: https://inboundphotos.shootproof.com/gallery/22417081
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Terri Ross interviews Drew Fine, a Fractional Executive and Advisor for Get Hair MD. They discuss the non-invasive hair loss solutions offered by Get Hair MD and how it can be a profitable revenue stream for aesthetic practices. Drew shares his background in the aesthetic space and his experience working with major companies in the industry. He explains the history and business model of Get Hair MD, which focuses on licensing their suite of solutions and protocols to aesthetic practices.
The goal is to create a brand new hair vertical within these practices, offering exclusive territories and marketing support. Drew highlights the target audience for Get Hair MD, which includes patients suffering from hair loss and thinning hair. He emphasizes the non-invasive nature of the treatments and the high completion rate of the protocol. Drew also discusses the training and marketing support provided by Get Hair MD, including social media advertising and influencer partnerships. The episode concludes with a call to action for interested practitioners to reach out to Drew for more information.
Key Takeaways:
Get Hair MD offers non-invasive hair loss solutions for aesthetic practices. The business model involves licensing the suite of solutions and protocols to practices, providing exclusive territories and marketing support. The target audience includes patients with hair loss and thinning hair, who are looking for non-invasive treatments. The protocol has a high completion rate and can be customized to fit into existing treatment offerings. Get Hair MD provides training and marketing support, including social media advertising and influencer partnerships.If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQIf you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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**Key Takeaways:**
1. Understanding the financials and data of a practice is crucial for success in the aesthetic medicine industry.
2. Developing a treatment plan and effectively communicating with patients can lead to better patient retention and increased revenue.
3. Continuous learning and improvement are essential for staying competitive in the field.
4. Asking hard questions and negotiating job terms are important steps when joining a practice.
5. Conversion rates play a significant role in practice growth and should be regularly monitored and improved.Dr. David Turer, a plastic and reconstructive surgeon, joins Terri to discuss the challenges and best practices in the aesthetic medicine industry. Dr. Turer shares his journey from engineering to medicine and how he navigated the business side of running a practice. He emphasizes the importance of understanding the financials and data of a practice, as well as the need for continuous learning and improvement. Dr. Turer also highlights the significance of developing a treatment plan and effectively communicating with patients to achieve their desired results.
If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Key Takeaways:
Sales training is an investment with a high return on investment for aesthetic practices. Providers have an obligation to diagnose and provide comprehensive treatment plans for patients. Effective sales training can build trust, increase revenue per hour, and improve patient retention and lifetime value.In this episode, Terri discusses the importance and value of sales training for aesthetic practices. She emphasizes that as providers, it is their obligation to diagnose and provide the best possible treatment plan for patients. Terri shares her own background in sales and highlights the need for comprehensive and holistic treatment plans in aesthetic medicine. She also addresses common misconceptions and fears around sales in the industry. Terri provides insights into the six proven methods of what sales training can do for a practice, including building trust, increasing revenue per hour, and improving patient retention and lifetime value.
If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Tune in to this episode of In Touch with Terri as she shares some exciting news about the recent merger that just took place between APX Platform and Engage Technologies Group and how the addition of the patient engagement feature along with APX’s practice optimization provides a comprehensive practice performance system that will
revolutionize the medical aesthetics industry.Terri will take a deep dive into the value of patient engagement, the critical gap that currently exists in the industry, how it can differentiate your practice and give you a competitive edge, and enhance the patient experience by fostering buy-in, helping to provide education which makes them more informed and proving a higher patient conversion ratio.
If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice.
We’ve all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We’ve got answers, so you’ll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice.
f you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQIf you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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Tune in to this high-energy, dynamic episode of InTouch with Terri as she sits down with Drew Plotkin, Emmy award-winning producer; author; and marketing guru to some of the biggest names in beauty, consumer goods, and entertainment industry – as well as the Founder and CDO (Chief Dude Officer) of men’s skincare line DERM DUDE.
Terri and Drew dish about:
His rise to the top of the mens’ grooming industry
The latest trends and areas of opportunities over the next 5-10 years in men’s skincare and grooming
What actions aesthetic practices can take now to prepare for those changes
And finally how aesthetic practices can better reach the male demographic in creative and innovative ways.
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Tune in to this engaging episode of InTouch with Terri as she sits down with Leslie Tracey, the founder of the first financial practice solely focused on the medical aesthetic space. Leslie’s lifelong passion is helping women in the medical aesthetics industry protect their practices, retain and attract the best employees, and create an exit strategy on their own terms. She focuses on bringing the very unsexy topic of risk management into every business building and exit conversation to ensure her clients make the smartest business decisions possible.
Download Leslie's Risk Management Checklist Here: https://www.traceydonavan.com/riskmanagementchecklist
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space. Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women.
You’ll hear how after spending 15+ years growing on the most nationally recognized fitness brands—with over 150 gyms, serving 500,000+ members, across 16 states under his leadership, Eric noticed many health and fitness enthusiasts were fighting an uphill battle against their own aging process and were no longer getting the results they expected from their efforts.
Wanting to give them a solution to recalibrate, Eric founded Serotonin Anti-Aging Centers in 2021–giving members and clients a road map for their lifelong wellness journey, no matter where they are on the continuum.
He has since built and scaled an incredible brand and has more than 40 new franchise locations in development.
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the “We Work” concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world.
We’ll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be the first in your area to participate.
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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HOW TO START YOUR OWN MULTI-MILLION DOLLAR AESTHETIC PRACTICE: 6 MONTH PROGRAM
The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program“ will begin another session on February 20, 2023.
OVERVIEW OF 6 MONTH PROGRAMThis comprehensive New Practice Development Program covers the 3 stages of new development
STAGE 1: VISION, MISSION, FEASIBILITY, START UP COSTS AND PROFORMAIncludes: competitive analysis, target demographics, researching and building startup costs, determining revenue per hour, labor costs, rent, marketing, administrative costs, creating a forecast and budget
STAGE 2: BUSINESS PLAN AND LOAN PROCUREMENTIncludes: Developing business plan, loan application and process, hiring a commercial broker, lease negotiation, review of lease, letter of intent, the role of the architect and criteria for selection, build-out timeline, selecting a General Contractor, the bid process and construction oversight
STAGE 3: IMPLEMENTATION TO LAUNCHIncludes: Marketing, pre-launch planning and execution, systems (PMS, EMR, accounting software), communication, equipment, supplies, HR, recruiting, onboarding, external systems, clinical and operations, legal, regulatory use tax, vendor training, staff orientation, planning launch event.
https://apxplatform.com/new-practice-development-course/
Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Join Terri Ross in to this “from the heart” episode of InTouch with Terri as she reveals the WHY behind the creation of her brand new experiential learning opportunity called the 4S Summit, presented by Aesthetic Success. Terri reveals why she is determined to not rest on her laurels but to continue to look for new avenues to help aesthetic medicine owners, providers, and managers learn how to master the business of aesthetics.
Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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To kick off 2023, enjoy this power-packed, real talk episode of In Touch with Terri as Terri dishes out How To Bulletproof Your Practice in 2023 with 10 tips on how to succeed despite economic conditions.
Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023 before January 15th to lock in the early bird special! Reserve now https://www.theaestheticsuccess.com/
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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Join Terri Ross for a one-on-one interpersonal episode of InTouch with Terri as she reflects on the top 7 things she learned from 2022, including what it means to to be an entrepreneur, a team leader, taking a solution-based approach, and so much more!
Terri teaches how this newfound knowledge is going to fuel her 2023, as 2022 is rapidly approaching the rear view mirror.
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
- Visa fler
