Avsnitt
-
In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!
In this episode:
05:25 Taking the measurements – recommended tools to measure specific marketing metrics.
08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.
13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.
17:38 Why adaptation is important when catering for diverse audiences.
Resources mentioned in this episode:
https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/
https://coreupdates.com/
https://ellenforster.substack.com/
https://www.tiktok.com/@aliceisgratified
More about our guests:
Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.
Connect with Natalie here:
https://nataliearney.com/
https://www.linkedin.com/in/natalie-arney-33844052/
https://twitter.com/__nca
Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.
Connect with Zoe here:
https://www.instagram.com/zoeburke_editor/
https://www.hitched.co.uk
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!
In this episode:
06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.
09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.
11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.
16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.
19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.
Resources mentioned in this episode:
The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books
https://connective3.com/resources/
More about our guests:
Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.
Connect with Olivia here:
https://www.linkedin.com/in/olivia-bence-883260132/
With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.
Connect with Will here:
https://www.linkedin.com/in/will-waldron-0b0088111/
https://connective3.com/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
Saknas det avsnitt?
-
In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.
In this episode:
06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.
07:45 How does social media fit into brand ownership and responsibility?
13:00 Discussing leadership and thought leadership in organizations.
16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.
19:22 Encouragement to explore new ideas and resources.
Resources mentioned in this episode:
How to build a story brand by Donald Miller
https://www2.deloitte.com
More about our guests:
Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients.
Connect with Annika here:
https://seeker.digital/
https://www.linkedin.com/in/annika-haataja/
Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online.
Connect with Kineta here:
https://www.schoolofsocial.org.uk/
https://www.linkedin.com/in/kinetakelsall/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.
In this episode:
03:46 Peace’s focus on Africa's leading presence as an emerging international market.
07:39 Why understanding cultural context is crucial for effective international campaigns.
12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?
17:54 Why having a good network is essential when hiring local freelancers, especially translators.
20:23 Placing trust in agencies or freelancers for content localisation – get to know them first.
Resources mentioned in this episode:
https://www.lennysnewsletter.com/
https://www.reforge.com
https://www.tlcfreelance.com/newsletter
More about our guests:
Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.
Connect with Peace here:
https://www.youtube.com/peaceitimiofficial
https://www.linkedin.com/in/peaceitimi
Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.
Connect with Laura here:
https://www.linkedin.com/in/laura-miguez-843444115/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.
In this episode:
07:41 Understanding Google's priorities in website searches.
11:16 Unique page content and SEO alignment analysis.
14:03 Why information architecture is important for website structure and on-site SEO.
20:09 Recognising customer needs, seeking resources for customer needs.
Resources mentioned in this episode:
Moz – Beginners Guide to SEO
Web app design resource – patterns.dev
More about our guests:
Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.
Connect with Sally here:
Linkedin.com/in/sally-r-seo
www.seoinmotion.com
Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce.
Connect with Mark here:
https://www.linkedin.com/in/mark-stanford-janes-4357a7129/
https://weareroast.com/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.
In this episode:
06:02 Why some companies struggle to market products and seek guidance.
09:54 Comparing paid social and search platforms – Bing vs Google
12:34 Why it’s important to optimise your landing page and/or website
11:54 Paid search and social media: competition and value.
Resources mentioned in this episode:
Russell Brunson – Clickfunnels
Mike Rosa PPC expert
More about our guests:
Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.
Connect with Veronica here:
https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/
https://verorumor.com/
Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.
Connect with Ethan here:
https://www.linkedin.com/in/ethan-lambert/
https://darkhorse.co/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.
In this episode:
06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.
10:01 Using AI for daily data analysis and Chat GTP customizations.
15:51 Ethical and legal concerns regarding data protection and plagiarism.
20:02 Challenges of validating large language models' reliability.
Resources mentioned in this episode:
EverydayAi podcast
Prime Prompt Polish ChatGPT course: https://podPPP.com
Moz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’
More about our guests:
Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally.
Connect with Chima here:
https://moz.com
https://www.linkedin.com/in/chima-mmeje/
@chimammeje
Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows.
Connect with Luke here:
https://twitter.com/Lgosh
https://www.linkedin.com/in/luke-gosha/
@Lgosh
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!
In this episode:
08:10 Paid social ads - your invitation to new potential customers.
12:45 Why it’s important to consider ad placement and design for attention on different platforms.
14:11 Repurposing content, and reaching wider audiences through video.
19:56 Ads create sense of belonging and story.
21:49 How and why analysing target customers for best engagement is so important.
Resources mentioned in this episode:
Northbeam – weekly newsletter for platform data
Thinkbox – video specific data insights/events
More about our guests:
Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.
Connect with Danielle here:
https://www.linkedin.com/in/danielle-gipps-7aa098110/
Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies.
Connect with Carla here:
https://www.linkedin.com/in/carla-rovaris-793831b6/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.
In this episode:
08:39 AI imagery - discussing trust and human instinct.
10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.
15:17 Using AI to create graphic or animated content saves time but may lack human essence.
18:24 Prototyping for persuasion and experimentation, repurposing for investment.
Resources mentioned in this episode:
Search Engine Journal
Story Worthy by Matthew Dicks
Steal Like an Artist by Austin Kleon
More about our guests:
Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.
Connect with Karim here:
https://www.clickthrough-marketing.com
https://twitter.com/KarimAdibPR
https://www.linkedin.com/in/karimadib/
Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.
Connect with Mauel here:
https://twitter.com/manu_madeddu
https://www.linkedin.com/in/manuel-madeddu
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.
In this episode:
07:30 The purpose of reporting is action-oriented.
09:32 Seeking examples for data-driven content strategy.
13:36 Questioning threshold for transitioning from Google Sheets.
18:10 Algorithms pace making insights difficult and needs monitoring.
20:53 Identifying opportunities and tools for business growth.
Resources mentioned in this episode:
Chat GTP https://chat.openai.com/auth/login
Google sheet tips – blog by Ben Collins https://www.benlcollins.com/
More about our guests:
Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day.
Connect with Matt here:
https://twitter.com/MattGreenwoodGS
https://www.linkedin.com/in/matt-greenwood-53931094
Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden.
Connect with Nabeel here:
http://www.linkedin.com/in/nabeelt87/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.
In this episode:
04:27 Research, writing, and personal qualities in learning.
11:51 Understanding customer emotions for effective content strategy.
15:28 Involving interviewees, preparing questions, showing impact.
20:42 AI's potential and ethical concerns.
27:22 The impact of unconventional inspiration.
Resources mentioned in this episode:
Into The Woods by John Yorke
They Ask You Answer by Marcus Sherridan
More about our guests:
Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.
Connect with Araminta here:
https://www.linkedin.com/in/aramintarobertson/
https://www.mintcopywritingstudios.com/
Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses.
Connect with Fiona here:
https://www.linkedin.com/in/fiona-brennan/
https://www.indiessentials.co.uk
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients.
In this episode:
03:41 Discovering skills, interests, and transition to marketing.
07:28 Client insights are invaluable for marketing strategies.
12:09 Embrace moments, capture ideas, face challenges creatively.
16:54 Momentum and small wins lead to success.
Resources mentioned in this episode:
The E-Myth by E Gerber
Quiet by Susan Cain
Creativity Inc by Ed Catmull
Trash Theory
More about our guests:
Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams.
Connect with Andi here:
https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk
https://eximomarketingstrategy.com/
Threads @Andijarvis
Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy.
Connect with Katie here:
https://www.linkedin.com/company/katie-lingo/
www.katielingo.co.uk
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.
In this episode:
00:00 Trends in online PR and marketing.
05:57 Successful digital PR should involve more than just backlinks.
13:29 Journalists face intense pressure handling overwhelming PR.
14:47 Encouraging personalized journalist relationships.
19:54 Closing remarks: guests recommended resources.
Resources mentioned in this episode:
TikTok trends
Flipboard
Grapevine newsletter
More about our guests:
Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links.
Connect with Cheryl here:
https://www.linkedin.com/in/cheryl-crossley-57037264
https://www.idhlgroup.com/about/who-we-are
Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds.
Connect with Sarah-Jane here:
X @sarahjanepr
https://www.wearenorth.co.uk
https://www.linkedin.com/in/sarah-jayne-taylorson/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes.
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or via
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess.
In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no.
EXCLUSIVE LISTENER GIFTS
Robert is giving 3 free resources for listeners of this podcast.
Hit creativeagencysuccess.com/sitevisibility where you’ll find:
A link to download Robert’s book, ‘The Practical Agency’A guide to creating Capabilities PresentationsThe opportunity to book in an Agency Profitability Accelerator callReferenced in this episode:
[Book] The Agency Blueprint by Robert Patin: https://amzn.to/3Qxlm8q[Book} The Practical Agency by Robert Patin & Darren D. Ward: https://amzn.to/3QxPO2nConnect w/ Robert/Creative Agency Success
creativeagencysuccess.com/sitevisibilityConnect with Scott:
https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:
https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email [email protected]
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by our former host, Kelvin Newman.
Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.
…and it’s about to get even bigger.
Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event.
In this episode Kelvin joins us to share a behind the scenes look at what it’s taken to organise brightonSEO US, and a preview of what attendees can expect.
If you have any questions that you'd like to ask the keynote speaker at the event, Danny Sullivan, Public Liaison for Search at Google, you can add them here.
COMPETITIONKelvin is giving away 5 tickets for each day of brightonSEO US, taking place on 9th & 10th November 2023 at the Manchester Grand Hyatt in San Diego.
To enter, email Kelvin at [email protected] with the subject line ‘Podcast Competition’ and note the day you want to attend in the email.
Kelvin will keep the competition open for a week after this podcast airs, with winners being selected at random and contacted shortly afterwards.
Connect w/ Kelvin/brightonSEO:us.brightonseo.comhttps://twitter.com/brightonseohttps://www.linkedin.com/company/brightonseo/https://www.linkedin.com/in/kelvinnewman
Connect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:
https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email [email protected]
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.
Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.
In this episode we discuss:
The benefits of adopting video recording tools like LoomMotivations behind his upcoming book, ‘Scaling’The duality of lifeHow to relax before going on cameraPractising vs. publishingWhat is screen presence?Referenced in this episode:
https://www.loom.com/https://www.8figurefirm.com/[Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw[Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters[Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ[Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y[Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8iConnect w/ Armando/Leduc Entertainment:
https://www.leducentertainment.com/https://www.youtube.com/user/sketchycharactersConnect with Scott:
https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:
https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email [email protected]
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.
Connect with Scott:
https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:
https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email [email protected]
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years.
Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013.
In the episode we discuss:
The concept of mentorship vs. asynchronous mentorshipThe benefits of hiring pirates vs. romanticsWhat’s not taught in business school?Creating your own roadblocks to force reevaluation of your products and servicesImmersing yourself in industry research to accelerate your growthFunctionality that’s been critical to the reliability of GreenPal’s platformReferenced in this episode:
[Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz[Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35[Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW[Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0[Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCjConnect with Bryan/GreenPal:
https://www.yourgreenpal.com/https://www.linkedin.com/in/bryan-clayton-a96b33214https://www.instagram.com/bryanmclayton/Connect w/ SiteVisibility:
https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email [email protected]
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.
Referenced in this episode:
https://bitly.com/https://bitly.com/pages/products/qr-codeshttps://tinyurl.com/https://short.io/https://qrfy.com/https://uqr.me/https://apps.shopify.com/coupon-detectivehttps://apps.shopify.com/promopirateshttps://apps.shopify.com/cleancarthttps://www.capterra.co.uk/https://www.g2.com/Connect w/ Scott:
https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:
https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email [email protected]
Hosted on Acast. See acast.com/privacy for more information.
- Visa fler
