How should you address the President of a French Company? Should you reward workers in Turkey by giving them envelopes full of money? Why are so many good international managers coming out of Eastern Europe? Few enterprises nowadays remain untouched by global influences. Few managers can expect to go through their professional lives without the need to interact with people from other cultures; as a result it has become essential to understand the culture and social and economic institutions of other countries in order to maintain and run a successful business. This series looks at three different perspectives on managing across different national contexts as we hear from experienced international managers and from academics around the world about managing globally.
This material forms part of the Open University course B848 Leadership and management in intercultural contexts