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Tracy Fensome joins us today to share her extensive journey in the world of permanent makeup (PMU) and aesthetics, highlighting the importance of adapting in a constantly changing world.. With over two decades of experience, Tracy has navigated the ups and downs of beauty entrepreneurship, facing challenges like burnout and the need for business pivots. She emphasises the significance of building a business that supports your lifestyle rather than the other way around, advocating for beauty professionals to seek sustainable practices that bring both personal and professional growth. Throughout our conversation, we explore strategies for avoiding burnout, the power of education, and the necessity of understanding your own worth in pricing services. If you’re looking to thrive in the beauty industry, Tracy’s insights could be just what you need to inspire and motivate your next steps.
The conversation provides a look into the world of permanent makeup (PMU) and aesthetics. Tracy recounts her late entry into the field, emphasising how her diverse professional background has enriched her understanding of beauty and client care. We touch upon the pressing issue of burnout in the beauty sector, as Tracy shares her strategies for maintaining passion and purpose amidst the challenges that come with running a business. This episode also highlights the significance of ethical practices and the continuous pursuit of education, which Tracy advocates for as essential in establishing client trust and building credibility. Our discussion highlights the necessity for beauty pros to adapt to changing market demands. By the end of our conversation, it's clear that Tracy's mission extends beyond her own success; it is about uplifting others in the beauty community, and about creating an environment where professionals can thrive both personally and financially. With some great practical advice and motivational stories that I'm sure will resonate.
Takeaways:
Tracy emphasises the importance of adapting your business model to prevent burnout, sharing her personal journey in PMU and aesthetics. Building connections with clients through meaningful consultations can lead to better service outcomes and client satisfaction. The podcast highlights the significance of balancing personal life with business aspirations, urging professionals to create businesses that support their lifestyles. Tracy discusses the changing beauty industry, suggesting that professionals should stay updated with trends like natural aesthetics rather than solely relying on injectables. The conversation explores the value of education in the beauty industry, encouraging professionals to consider teaching as an avenue for additional income and personal growth. Highlighting the importance of marketing and how successful professionals must actively engage in promoting their services through various channels, including social media and traditional methods.Companies mentioned in this episode:
Jena VTCT ITEC
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Navigating the beauty industry can feel like a rollercoaster ride, especially for solo professionals and salon owners who need to juggle multiple roles every day. In this solo episode, I'm laying it all on the table as I tackle the challenge often felt between confidence and visibility. I reflect on how many of us, despite being skilled at our craft, might struggle with the some aspects of our profession like showcasing our work online or asserting our worth in client communications. It's a struggle that resonates with so many, and I’m here to shed light on it and offer a few words of advice.
I draw from personal experiences, including my journey through building the 'Confidently Visible' programme, which is designed to help salon professionals step into their power and showcase their uniqueness with confidence. We discuss the impact of mindset on everything from pricing strategies to handling client complaints. The truth is, confidence is a big component that influences how we conduct our business, yet it’s often neglected in our training. This episode invites listeners to explore their self-doubts and understand that confidence can and should be cultivated. I share tips and techniques, such as journaling achievements and practicing positive affirmations, which can help shift our internal dialogues toward a more empowering narrative.
We also dive into some of the emotional barriers that can hold us back like imposter syndrome, the need for perfection, and the fear of judgment from others. By addressing these issues directly, I hope to provide a better understanding of why confidence matters in our sector and how we can actively work to build it. The episode is both a personal reflection and a motivational call to action for salon professionals to embrace their journeys, acknowledge their worth, and ultimately, to become the confident faces of their brands. I hope to instil a sense of camaraderie among you, the listeners, reminding you that you are not alone in your struggles and that confidence is something we can all work on together.
Takeaways:
Confidence isn't just a feeling; it's a skill that requires practice and self-reflection in our work. Many salon professionals struggle with self-doubt, especially when they step into the role of solopreneur; it's important to address this. Understanding the importance of visibility in our businesses can significantly change how clients perceive our value. Imposter syndrome and comparison-itis are common challenges, but recognising our achievements can help us overcome these hurdles. Setting boundaries with clients is essential for maintaining a healthy work-life balance and managing workload effectively. Building confidence is a journey, and practicing self-affirmation and mindfulness can lead to substantial personal growth.Companies mentioned in this episode:
Jena Carl Hinder - Salon Help Maddie Cook Sue Davies The Salon Inspector
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Mother’s Day can be a complicated time, especially as we work predominantly with women and where we often find ourselves navigating the wide variety of emotions tied to motherhood. In this reflective solo episode, I talk about the challenges that come with this day, from the joy of new mothers celebrating their first Mothers' Day to the deep sorrow of those who have faced baby loss or maternal loss. I share my own experiences, including the reality of losing my own mother and how that has impacted my perspective on motherhood and the expectations that come with it. We also touch on the importance of recognising the choices some women make not to become mothers and how our understanding and sensitivity as salon professionals can profoundly affect our clients and our teams. Let’s take a moment to acknowledge the diverse experiences surrounding motherhood and how we can create a more compassionate environment in our businesses.
It's a complicated time for many and in our role as salon professionals where the dynamics of motherhood are intricately woven into our daily lives as service providers. As I reflect on my own experiences, I share some of the diverse issues surrounding motherhood. This episode goes into the realities of being a mother while also honouring those who have faced the the emotional challenges of baby loss, fertility struggles, and the decision not to become a parent at all.
We recognise the spectrum of motherhood, from the joy of new beginnings with first-time mothers to the sorrow of those who remember a child they lost. It’s a day that can bring joy for some but can also be a poignant reminder for others of what they’ve lost or may never have. The complexities of these experiences are often overlooked in a business where we are expected to maintain a facade of cheerfulness and positivity at all times. I encourage listeners to take a moment to reflect on how these issues impact not just our clients but also ourselves and our teams. It’s essential to provide a supportive environment within our salons, acknowledging that not everyone celebrates Mothers' Day in the same way. We should approach this day with sensitivity and kindness, recognising the varying emotions it can evoke for those we serve. This episode is a heartfelt reminder to celebrate the diversity of motherhood and to be mindful of those who may be silently struggling on this day.
Takeaways:
Mothers' Day can be a complex emotional landscape for those in the salon industry, reflecting both joy and profound loss. We must acknowledge the diverse experiences of motherhood, from new moms to those facing maternal loss and infertility issues. As salon professionals, we hold space for our clients' stories of motherhood, which can include pain, loss, and the choice not to become a mother. The pressure to return to work after experiencing loss can lead to delayed grief, affecting our well-being and our ability to serve clients. It's essential to create an environment where clients can opt out of Mothers' Day celebrations if it brings them pain or discomfort. Understanding and supporting the varied journeys of motherhood can foster a deeper connection with our clients and team members.Companies mentioned in this episode:
Jena - https://www.jena.so/partnerships/sue-davies Tommy's Appeal - https://www.tommys.org/about-us The Salon Inspector - https://sue-davies.com
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Please note that this was a live recording and there are a few sound glitches here and there.
Today, we dive into The Meta Disconnect and how salon business owner can rethink their marketing strategies beyond social media. With a panel of industry experts including Ryan Power, Helen Ward, Theresa Foddering, and Sam Blake, we tackle the challenges posed by recent shifts in Meta's policies that could impact how we connect with clients. From the dangers of placing too much reliance on platforms we don't control, to the vital importance of building direct relationships with our clients through email lists and traditional marketing tactics, we explore a range of approaches that may bring better long term results. Each panelist brings their own perspective, emphasising the need for sustainable practices that keep our businesses thriving in a noisy marketplace. Join us as we discuss a variety of ideas and inspire you to take steps towards reimagining how you market your business on and offline.
The world of salon marketing is evolving, and in this live episode of Inspiring Salon Professionals, host Sue Davies and a panel of industry experts delve into the implications of the 'Meta Disconnect'—a phenomenon emerging from recent changes in social media platforms that could significantly affect how salons promote themselves. Featured on the panel are Ryan Power of Salonology, Helen Ward from The Hair & Beauty Directory, Theresa Foddering - The Naildresser, and Sam Blake - The Safer Salon Geek, who each bring their own individual perspectives to the conversation.
As the discussion unfolds, the panel addresses the challenges salon owners face in a landscape where social media's reliability is increasingly questioned. With recent policy shifts from Meta that have raised concerns about content moderation and the safety of marginalised voices, the experts emphasise the urgency for salons to rethink their marketing strategies. Ryan Power warns against the dangers of building a business solely on social media, likening it to walking a tightrope without a safety net. The panelists propose a multi-faceted approach to marketing that includes leveraging email communications, engaging with local communities, and exploring offline promotional avenues.
Throughout the episode, listeners are encouraged to reflect on their current marketing practices and consider how they can diversify their outreach efforts. The conversation highlights the importance of connecting authentically with clients and suggests practical steps such as collaborations with local businesses, using directories, and maximising the potential of a healthy website. By shifting the focus back to foundational marketing strategies, salon owners can ensure their businesses remain resilient and adaptable in an ever-changing digital landscape. This episode is a call to action for salon professionals to reclaim their marketing power beyond the confines of social media.
Takeaways:
The podcast emphasises the need to diversify marketing strategies beyond social media to protect your salon's visibility and client connection. Panelists highlight that building a business solely on social media is risky due to potential platform changes and account issues. Utilising email marketing and direct communication methods can create a more secure and reliable client engagement strategy. The conversation stresses the importance of local networking and collaborations to enhance business visibility and client loyalty. Experts agree that traditional marketing methods, like leaflet drops, still hold value in attracting clients within your local area. The discussion touches on the need for salon professionals to understand and utilise platforms like Google Business to improve search visibility.Links referenced in this episode:
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Kerry Beavis joins us today to dive deep into the world of self-care, Pilates, and the journey of burnout recovery. At the heart of our conversation is the vital importance of prioritising self-care as a non-negotiable aspect of life, especially for us in the demanding salon and wellness industries. Kerry shares her own experiences, from navigating the ups and downs of her 20+ year beauty career to embracing the holistic practices that have allowed her to empower others. We discuss how small, intentional rituals can transform our lives and businesses, ultimately leading to greater balance and fulfilment.
Join us as we explore the transformative power of self-awareness, movement, and nurturing our inner selves, reminding us that taking care of ourselves is the first step toward helping others thrive.
This is a heartfelt chat about self-care, Pilates, and the importance of avoiding burnout in the hectic beauty industry. Kerry has navigated her way through both triumphs and challenges, from winning Professional Beauty Therapist of the Year back in 2016 to mentoring others in the wellness field. In our conversation, we dive deep into the transformative power of self-care, emphasising that it should be routine for everyone.
We reflect on our personal journeys, discussing the importance of recognising the signs of burnout and the necessity of taking time to recharge. Whether it’s through Pilates, meditation, or simply allowing ourselves moments of peace, Kerry's message is clear: prioritise your well-being to thrive not just in business but in life itself.
EXCLUSIVE OFFER
Kerry's very kindly giving all ISP audience members a free month on her Balanced With Kerry self care membership. Simply visit her balanced sanctuary sign up and enter code:
CODE - SUEDAVIS100
and you will get their first month for free, then a rolling monthly payment of £9.99.
This is a limited offer so may not be available if you are trying to redeem at a later date.
Takeaways:
Self-care isn't just a luxury; it's a necessary practice to prevent burnout in the beauty industry. Kerry emphasises the importance of fostering a mindful connection to our bodies through practices like Pilates and breath work. Creating a supportive community among therapists can significantly enhance personal and professional well-being. It's essential to recognise that choosing to prioritise self-care can lead to better outcomes in both business and personal life.Links referenced in this episode:
balancedwithkerry.comsue-davies.comCompanies mentioned in this episode:
Professional Beauty Jena (ISP Brand Partner) SEJ (Salon Education Journal) The Salon Inspector™️ Scratch Stars Balanced with Kerry
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Body confidence and inclusion are more than just buzzwords in the salon industry; they are essential elements that shape the experiences of everyone involved, from clients to professionals. In this episode, I sit down with Amy Bates, a body confidence coach and passionate advocate for inclusivity, to explore how fostering a welcoming and body-positive environment can significantly impact salons. We delve into the importance of representation and the need for salon owners and teams to actively create spaces where all individuals feel valued and empowered, regardless of their shape, size, or background. Amy shares her journey and insights on how understanding body image issues affects not only the clients but also the professionals working in the industry. Tune in as we discuss actionable strategies that salon owners can implement to cultivate a more inclusive atmosphere, ultimately enhancing the overall client experience and team dynamics.
Diving deep into the realms of body confidence and inclusion within the salon industry, Amy Bates brings a fresh perspective that challenges the status quo. We explore how the salon environment can either bolster or undermine a client's self-esteem, with Amy sharing her journey from police work to becoming a body confidence coach. Her insights reveal the profound impact that inclusivity can have, not just on clients but also on salon professionals and owners. The conversation touches on the necessity of creating spaces where all body types are celebrated and accepted, emphasising that the salon should be a sanctuary for everyone, regardless of size, shape, or background. We reflect on the real-world implications of body image issues in the salon and how professionals can better support their clients in navigating these challenges. This episode underlines the importance of empathy, understanding, and the need for salon owners to adopt inclusive practices to foster a welcoming atmosphere.
Much of the conversation revolves around Amy's new book, Beauty & The Bullsh*t where she gives background on this important subject as well as actionable chapters to help readers make changes in their world.
Takeaways:
Creating an inclusive salon environment fosters body confidence among team members and clients alike, directly enhancing the overall experience. Understanding the nuances of body image and diversity in the salon industry can significantly improve client relationships and retention rates. Professionals in the beauty industry must recognise their own biases and how they can impact the mental well-being of both clients and colleagues. Using proper inclusive language and imagery in marketing can help clients feel welcome and represented, leading to a more loyal customer base. Building a culture of openness around body positivity and mental health issues not only strengthens the team but also creates a safer space for clients. Incorporating training on body confidence and inclusion as part of professional development can elevate service standards and improve staff morale.Buy Amy's book Beauty & the Bullsh*t
Find Amy on Insta - @the_beauty_rebellion
and LinkedIn
Inspiring Salon Professionals is produced in partnership with Jena, the online booking system for solo beauty pros. You can find out more by clicking my partner link here
Companies mentioned in this episode:
Brastop Jena Beauty Rebellion WUCA Tommy's Cancer Trust
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Maximising your salon's visibility online is a necessary part of business ownership, and in this episode, we dive deep into how to leverage Google Business Profile and your Apple Business Showcase to make that happen. As a salon business, it’s an essential part of your client journey to ensure potential clients can easily find you, and these platforms are game changers for this task. We explore how setting up these profiles not only boosts your local SEO but also enhances your credibility and engagement with clients, all at no cost. I’ll walk you through the steps to get started, share insights on optimising your listings, and highlight the importance of keeping your information fresh and relevant. Tune in to discover strategies that can transform your online presence and attract more clients to your salon.
Sue Davies provides a wealth of insights into maximising online visibility for salon businesses through Google Business Profile and Apple Business Connect and the Apple Business Showcase. The episode highlights the importance of these platforms in the digital marketplace, where potential clients are primarily searching for services through Google or Apple Maps. Sue stresses that if a salon is not listed or listed but not optimised on these platforms, they are likely to miss out on numerous opportunities, as clients will gravitate towards competitors who are more visible online or have completed and are maintaining this shop window.
Sue gives an in-depth analysis of Google Business Profile - formerly known as Google My Business - and breaks down its functionalities. She explains how it serves as a vital tool for local SEO, enhancing a salon's online presence by providing essential information such as contact details, operating hours, and customer reviews. Sue shares specific strategies for optimising these listings, including the significance of using high-quality images and creating a welcoming business description that resonates with potential clients. The ease of interaction that the platform offers, such as booking appointments directly from the profile, is highlighted as a major advantage.
Transitioning to Apple Business Connect/Showcase, Sue reveals the significance of being present on this platform as well. With a large number of clients using Apple devices, having a presence on Apple Maps can significantly boost business visibility. Sue discusses the similarities and differences between the two platforms, encouraging salon owners to utilise both to extend their reach. She concludes the episode with a sneak peek into her upcoming course aimed at helping salon business owners navigate these digital tools effectively, underscoring that this knowledge is essential for anyone wanting to thrive in the salon industry today.
Takeaways:
Utilising Google Business Profile effectively can significantly enhance your salon's online visibility and client engagement. Apple Business Connect & Showcase offers a new opportunity for salons to reach clients on Apple Maps and increase trustworthiness. Both Google and Apple platforms provide free tools that can help attract warm clients who are already interested in your services. Regularly updating your business profiles with fresh content is crucial for maintaining an active online presence and credibility. SEO strategies are important in optimising your profiles and relevant keywords will help potential clients find your salon first. Being listed on both Google and Apple platforms increases your chances of being discovered by clients searching for your services.Links referenced in this episode:
sue-davies.comaskthepublic.com -
Data protection and UK GDPR compliance is an important but often misunderstood topic in our industry, affecting every salon professional and owner. Today, we dive into the complex world of the GDPR law, with Robin Banks from Adavista, who specialises in helping businesses navigate these regulations with confidence. We discuss the changes that came into effect back in 2018 and the ongoing challenges solo & salon business owners face in ensuring compliance while managing client information. From understanding ICO registration to handling client data properly, this episode aims to demystify the GDPR minefield and provide actionable insights. We also explore the nuances of data portability and the responsibilities and challenges that may come with using third-party booking systems, ensuring you're well-equipped to protect your business and your clients. Tune in for an enlightening conversation that will empower you to embrace compliance without fear. Grab a notepad and pen - you may need one!
Data protection and compliance can feel like a labyrinth, especially for salon pros navigating the subject of GDPR. This episode features Robyn Banks, a GDPR expert, who simplifies the regulations affecting businesses of all sizes, whether you're running a solo side hustle or managing a multi-location salon. We explore the evolution of data protection laws, focusing on the significant changes that came with GDPR in 2018, and the ongoing implications for how client data is handled. Robyn clarifies essential considerations such as data portability and how your booking system has to enable the movement of your client data, the necessity for ICO registration, and the importance of privacy notices, all while ensuring that the conversation remains approachable and devoid of legal jargon. By the end of our discussion, listeners will be equipped with practical strategies for ensuring compliance, safeguarding client trust, and avoiding the pitfalls that can arise from mishandling personal data.
In this informative episode, we tackle the often-overlooked aspects of data protection in the beauty and wellness industry. Robyn emphasises the responsibilities salon owners have when collecting and processing personal data, highlighting the need for clear communication with clients regarding their rights. We also discuss the important role of documentation, from subject access requests to the importance of keeping accurate records of client interactions. Robyn's insights serve as a valuable reminder that data protection is not just a legal obligation but a fundamental component of maintaining a professional and trustworthy business. For salon professionals unsure of their compliance status, this episode provides a wealth of information and practical advice to help them navigate the complexities of GDPR with confidence.
As we explore the nuances of GDPR, Robyn offers a wealth of knowledge that is both practical and essential for salon professionals. This episode sheds light on the critical areas of data portability and the rights clients have regarding their personal information. Robyn discusses the importance of maintaining compliance not only to avoid fines but also to maintain a trusting relationship with clients. We delve into the specifics of how to implement GDPR regulations effectively, including the necessity of privacy notices and the potential pitfalls of neglecting data protection duties. The conversation is designed to empower salon owners and professionals, equipping them to handle client data responsibly. With clear explanations and actionable steps, listeners will leave with a solid understanding of how to integrate GDPR into their business practices without feeling overwhelmed.
Takeaways:
Understanding GDPR is crucial for every business, regardless of size or nature, as it applies universally to personal data handling. Simultaneous compliance with GDPR and effective data management means... -
Dealing with the challenges of an illegal business operating above your salon can feel like your worst nightmare, and in this episode I'll share my journey through what was a difficult situation. When a brothel moved in right above my treatment rooms, I was thrown into a period of stress and uncertainty that impacted my business and my clients. It forced me to confront not just the immediate noise and disruption, but also the long-term implications for my reputation and client relationships. This episode looks at the lessons I learned during that tough time, from navigating conversations with clients to dealing with landlords, letting agents and local authorities. Ultimately, I emerged with a newfound resilience and a clearer understanding of how to tackle adversity head-on. If you’re facing similar challenges, I hope my experiences can offer some guidance and support.
Sue Davies, the host of the podcast, shares a challenging experience that most salon owners never have to face but will understand the impact of: having a brothel operating directly above her business. The episode unpacks the many layers of this situation, beginning with the moment Sue and her team first noticed the unusual activity above her salon, quickly escalating into a damage limitation crisis. As she describes the initial disbelief and confusion, the chaotic world of a small business owner grappling with unexpected adversity like this will become apparent.
The story takes a more serious tone as Sue reflects on the emotional and professional ramifications of having a brothel overhead. She confronts the fear and anxiety that came with the realisation that her clients might associate her salon with the illicit activities taking place above and sharing an entrance space with her business. This episode is filled with the her determination to protect her business's reputation, illustrating the lengths to which she went to manage the situation and turn Nancy Drew. From communicating with clients to exploring legal options, Sue's journey through this challenge showcases the resilience required to navigate such a tumultuous experience.
Additionally, the episode serves as a cautionary tale for other salon professionals, highlighting the importance of vigilance in their neighbourhoods and the potential for illegal activities to impact their livelihoods as Sue shares how once the brothel was gone the tenant then introduced a cannabis farm.
Sue's story is not only about survival but also about how her salon community and the connections formed over years in the local area meant she was able to make an impact on the situation. She emphasises the necessity of reaching out for support and gaining knowledge around the law when something unexpected happens.
This episode is a powerful reminder of the unexpected challenges that can arise in the beauty industry and the strength it takes to overcome them.
Takeaways:
Navigating the complexities of running a salon with an illegal business above it can be daunting and stressful, requiring careful consideration and immediate action. Transparency with clients about the challenges faced due to illicit activities can help maintain trust and understanding during tough times. Engaging local authorities and legal support is important when dealing with illegal business operations, as they can provide guidance and protection. Building a strong community network can aid in addressing and resolving issues that arise from neighbouring illegal businesses, enabling support and sharing of information. Documenting everything and being persistent in reporting illegal activities can create a paper trail that may help law enforcement take action. Ultimately, overcoming adversity in business requires resilience, creativity, and a proactive approach to problem-solving in the face of unexpected challenges.Links referenced in...
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Anxiety can hit us all, especially in the salon industry where the pressure to perform and be on our perpetual A Game can feel overwhelming. Today, we’re having a heart-to-heart with Howard Cooper, a leading anxiety expert, who’s here to help us unpack the origins of anxiety, how it shows itself in our lives, and most importantly, how we can tackle it head-on.
Together Howard and I dive deep into the common misconceptions about anxiety, emphasising that change doesn’t have to be a long, drawn-out process; it can happen rapidly if we approach it the right way. We also explore practical tools and strategies, like Howard's own creation, The Willingness Ladder, that can shift our mindset and help us reclaim our peace of mind. So, whether you're a salon professional juggling a packed schedule or just someone trying to navigate life’s ups and downs, there’s a wealth of advice in this conversation that we hope will resonate with you and inspire some real change.
Takeaways:
Understanding anxiety involves recognising how it manifests both mentally and physically, leading to practical coping strategies. Howard's Willingness Ladder is a powerful tool that allows individuals to shift their relationship with anxiety-provoking thoughts. Myths surrounding anxiety often contribute to a cycle of fear; acknowledging that thoughts are just thoughts can reduce their power. Setting boundaries and reducing the pressure of 'musts' and 'shoulds' can create a healthier work-life balance and improve overall wellbeing.Companies/people mentioned in this episode:
Howard Cooper Jena BBC Morning Live Dr Albert EllisTo connect with Howard Cooper, you can find him as easy as Google searching and also on his website and his YouTube channel
Inspiring Salon Professionals is produced in partnership with Jena, the booking system created for solo beauty professionals. To find out more, please click the link to connect with Jena
Sue Davies is The Salon Inspector™️ and helps salon businesses review and enhance their client journeys to attract and retain more clients and build a more sustainable business.
Sue also runs the 1-2-1 Confidently Visible! programme using mindset techniques to help small business owners get ahead of their business with confidence and positivity. Find out more here.
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The podcast episode features a vibrant discussion between Sue Davies and Helen Ward, the CEO and founder of The Hair and Beauty Directory, shedding light on the current backdrop of the hair and beauty industry. Helen shares her remarkable journey, detailing her extensive experience that spans nearly three decades in various roles, from salon owner to industry educator. The conversation emphasises Helen's commitment to improving industry standards and creating a supportive community for salon professionals. Listeners gain insights into how The Hair and Beauty Directory serves as a valuable resource, not just as a directory, but as a platform for education, networking, and professional growth. Helen shares how the directory is a resource for consumers, professionals, suppliers, educators, podcasters & publishers as well as judges and competitors. The Hair and Beauty Directory has something for every need surrounding the salon industry on an international level.
Throughout the episode, the pair delve into the emotional struggles that salon owners often face, particularly feelings of isolation even amidst a bustling salon environment. Helen and Sue candidly discuss the challenges of navigating the post-pandemic salon world, highlighting the need for peer support and connection among professionals. Helen passionately encourages salon owners to engage in continual education and to participate in competitions and events, which can be transformative both personally and professionally. Her enthusiasm for learning and growth is infectious, motivating listeners to seek out opportunities that can elevate their skills and standards.
The discussion also covers the practical aspects of running a salon in a continually growing and competitive market, including the importance of online visibility and how The Hair and Beauty Directory aids professionals in achieving this through personalised SEO and marketing tools. Helen explains the directory's wide range of features, including job postings and event listings, tailored to meet the diverse needs of the beauty industry. By the end of the episode, it is clear that The Hair and Beauty Directory is more than just a service; it represents a movement towards collaboration and excellence in the hair and beauty sector, encouraging professionals to uplift one another and thrive together.
They discuss the benefits of utilising Google Business Profiles and how this can provide a strong presence online.
Takeaways:
Helen Ward emphasises the importance of continuous learning and adapting to industry changes. Building connections globally through events can lead to valuable opportunities and insights. Feedback from competitions can significantly enhance skills and lead to business growth. The Hair and Beauty Directory serves as a valuable resource for salon professionals. Maintaining a strong Google presence is important for attracting new clients. Navigating the challenges of salon ownership requires strong support networks and adaptability.Links referenced in this episode:
www.thehairandbeauty.directorysue-davies.comjena.soSirens Hair & Beauty - DurhamCompanies mentioned in this episode:
Hair and Beauty Directory Sirens Hair & Beauty Professional Beauty The Salon Inspector Scratch Stars JenaBuy Me A...
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Creating visibility as a solo salon professional renting space within someone else's salon can present unique challenges, but there are effective strategies to enhance your business identity and stand out. This episode delves into practical tips for space renters, including the importance of clarifying your business identity, leveraging the host salon's clientele, where possible, and utilising digital tools like Google Business Profile and personal websites. Communication is key; educating clients about your independent status can help prevent confusion and establish trust. Additionally, we explore the significance of branding your physical workspace and engaging in collaborative promotions with the host salon to reinforce your presence. Join me as we navigate the complexities of being a business within a business, highlighting both the opportunities and pitfalls to watch out for.
The beauty industry is witnessing a significant shift as more professionals opt to rent space within established salons rather than working as traditional employees. This transformation brings both opportunities and challenges, which Sue Davies explores in depth. She emphasises the growing trend of solo salon professionals needing to establish their identity and visibility amidst the backdrop of a host salon. Highlighting the importance of intentional branding, Sue offers practical advice on how to differentiate oneself while maintaining harmony with the salon's established image. From creating branded marketing materials to using social media strategically, she provides a roadmap for building a recognisable brand within a shared space. Additionally, Sue tackles the pressing issue of hidden employment, urging salon owners and renters alike to understand their rights and the responsibilities that come with their respective roles. This episode serves as a comprehensive guide for those navigating the complexities of space renting, offering valuable insights into how to thrive in an evolving industry landscape.
Takeaways:
Clarify your business identity to ensure clients recognise you as an independent professional. Leverage the host salon's clientele by collaborating on promotions and marketing efforts. Establish a strong online presence with a branded website and social media profiles. Utilise Google Business Profile to enhance your visibility and attract new clients. Educate clients about your independent business through communication and branding materials. Consider the implications of transitioning from employment to self-employment in the salon industry.Links referenced in this episode:
sue-davies.compausereset.co.ukFind out more about Jena, the booking system created for solo beauty pros
Want to support the podcast? You can contribute at buymeacoffee.com/suedavies
Companies/people mentioned in this episode:
Jena Google Mailerlite Mailchimp Google Business Profile J.M. Chalayer
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Introducing art into salon spaces can enhance client wellbeing and create additional revenue streams, as discussed in this engaging conversation with artist, web designer, and publisher Paola Minekov. Paola shares her journey as an artist hailing from Bulgaria and explains how her background influences her distinctive style, which combines abstraction and figuration. Throughout the episode, we explore the impact of thoughtful art placement and colour selection in salons, emphasising the emotional connections that art can generate. By incorporating art into their salons, you can elevate the client experience, making visits feel more personal and enriching.
Join us as we delve into the transformative power of art and discover how it can be an important component of a successful salon business.
The dialogue between Sue and Paola Minekov opens up a rich exploration of the the way art can benefit the salon experience. We talk about how showcasing art can be a transformative force in enhancing client interactions. Paola, who has transitioned from a background steeped in family artistry to becoming a multifaceted creative professional, discusses her unique artistic style. The conversation touches upon the idea that art is not just a decorative element but can be considered a positive addition to the salon space that can influence the emotional ambience of a space.
One of the key themes of the episode is how art can create a welcoming and calming environment for clients in salons, offering them a moment of respite from their hectic lives. Sue and Paola discuss practical strategies for salon owners to incorporate art into their spaces, whether through commissioned pieces from local artists or by hosting art events and workshops that engage clients in creative activities. This approach not only beautifies the salon but also brings a sense of community and connection, helping clients feel more at ease during their appointments. The episode ultimately conveys that art can elevate the client experience, making it more memorable and emotionally resonant, while also providing an additional revenue stream for salon owners through the sale of artworks and hosted events.
Takeaways:
Art can significantly enhance the client experience in salons by creating a calming atmosphere. Art can be an additional revenue streamIncorporating local artists' works can provide unique experiences and community connections for clients. Engaging clients in art workshops can enhance wellbeing and build a loyal customer base. Art is not only a visual pleasure; it can serve as a therapeutic opportunity for clients. Understanding colour psychology can help salon owners create environments that resonate with their clients. A well-curated art space in a salon can differentiate it from competitors and attract more visitors.Links referenced in this episode:
www.sue-davies.comhttps://paola.art/https://www.jena.so/partnerships/sue-daviesThe Inspiring Salon Professionals Podcast is produced in partnership with Jena, the booking system created for solo beauty professionals.
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Sara Burton specialises in helping individuals recognise when they feel out of sync or uncomfortable with their life and/or business situations. She emphasises the importance of learning to disconnect from unhealthy patterns and start over, empowering listeners to take control of their futures.
During our conversation, we explore the significance of unshakable confidence and how it can transform the way we navigate challenges. Sara shares her insights on the necessity of decluttering not just our physical spaces, but also our minds, to foster creativity and clarity. Join us for a light-hearted but impacting discussion on making meaningful changes and embracing new beginnings in both personal and professional worlds.
The conversation shifts to the impact of external influences on personal and professional identities, highlighting the challenges salon/beauty business owners face when transitioning from employee to small business owner.
Sara discusses the psychological barriers that can hinder growth, such as procrastination and self-doubt, and how these can be addressed through self-awareness and intentional action. With a focus on the mental shifts required to thrive in the hair & beauty industry, she provides practical strategies for overcoming the fear of the unknown. By fostering a supportive community and encouraging collaboration over competition, Sara and Sue inspire listeners to seek out mentorship and connection, emphasising that no one has to navigate these transitions alone. The episode serves as a reminder that the beauty of starting over lies in the opportunities it presents for learning, growth, and ultimately, fulfilment in both personal and professional situations.
Takeaways:
Recognising when you feel out of sync is essential for personal and professional growth. Disconnecting from unhealthy patterns allows for a fresh start and new opportunities. Understanding your own identity is important when transitioning from employee to small business owner. Trusting your gut instinct can guide you towards making empowering decisions in life. Embracing change can lead to new opportunities and a better version of yourself. Creating a supportive network is necessary for overcoming challenges and gaining confidence.Links referenced in this episode:
sue-davies.comsaraburton.co.ukCompanies/People mentioned in this episode:
Felix Dennis Start Over And Rise Jena The Salon Inspector Clubhouse
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This episode is a reflective journey through the lessons learned during a challenging year, highlighting the importance of listening to your gut and embracing change. Sue Davies shares her personal experiences of closing two significant projects and the emotional weight of those decisions, ultimately leading to a newfound clarity and freedom. As she navigates through the ups and downs, she emphasises the value of core principles like professionalism, integrity, and transparency, and how they guide her path forward. With a focus on personal growth and resilience, Sue encourages listeners to embrace their own transformations as they step into 2025. This uplifting episode offers thoughtful insights and practical steps for anyone facing similar challenges, reminding us that even in tough times, there are positives to be found and new beginnings waiting to unfold.
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Transitioning through a year marked by significant challenges, Sue opens up about her journey as a business owner over the last 12 months, focusing on the transformative power of reflection and the necessity of making tough decisions. With raw honesty, she recounts her experiences with two major projects that ultimately did not succeed, emphasising the importance of listening to one's gut feelings. This episode serves as a compelling exploration of how setbacks can serve as profound learning experiences, pushing individuals to re-evaluate their paths and align their professional endeavours with their core values.
Throughout the episode, Sue delves into the emotional landscape of facing failure, illustrating how it can lead to profound insights and personal growth. She stresses that acknowledging the realities of a situation, even when it’s uncomfortable, is essential for moving forward. By reflecting on her core values - professionalism, integrity, and transparency - Sue stresses the importance of staying true to herself amidst external pressures and expectations. This introspection not only aids in decision-making but also empowers listeners to consider their values and how these can guide their professional journeys.
The theme of support systems is intricately woven into Sue's narrative, as she shares how her friends and mentors played a crucial role during her most challenging moments. This aspect highlights the significance of a collaborative community in fostering resilience and courage, reminding listeners that they are not alone in their struggles. The episode concludes on a hopeful note, encouraging individuals to embrace change, trust their instincts, and take daring leaps toward their aspirations. Sue’s reflections serve as a powerful reminder that sometimes, letting go is the first step towards a brighter, more fulfilling future.
Takeaways:
Listening to your gut is essential; ignoring it can lead to deeper issues. Recognising when something isn't working allows you to make necessary changes sooner. Jumping into change can be daunting, but your parachute will open if you trust yourself. Surround yourself with supportive friends; they are essential during challenging times. Reflecting on your core values can guide you in making tough decisions. Embrace the positives that come from difficult experiences; they often lead to growth.Links referenced in this episode:
Sue Davies WebsiteJenaTheresa Foddering - Nail SurgeryCompanies mentioned in this episode:
Jena Tim Box - The Control System Howard Cooper - Rapid Change... -
This episode of Inspiring Salon Professionals features an insightful conversation between Sue Davies and Theresa Foddering, focussing on the importance of mentorship and knowledge sharing within the beauty industry. They discuss the concept of "Leaving The Ladder Down," which emphasises the need for seasoned professionals to support and uplift the next generation of beauty experts and how this can work in both directions.
The discussion delves into the challenges faced by the growing number of solo professionals and the significance of connecting with peers to create growth and collaboration. Theresa shares her journey of creating the Nail Surgery community, where professionals can ask questions and access valuable resources in a supportive environment. With a mix of humour and heartfelt reflections, this episode highlights the changing world of the beauty industry and the vital role of education and community in achieving success.
Theresa Foddering is a prominent figure in the nail industry and joins host Sue Davies to explore the nuances of professional nail and beauty practices and the vital importance of education in this constantly evolving sector. The discussion kicks off with Theresa sharing her experiences as a salon owner and educator, emphasising the rollercoaster journey that many beauty professionals face, especially those operating independently. They delve into the common challenges of managing client relationships, handling bookings, and the overwhelming nature of running a beauty business without a dedicated support system. Sue shares her thoughts on booking systems mentioning the new podcast sponsor Jena, a revolutionary app designed to streamline these processes and helping to minimise stress and workload.
As the episode progresses, the focus shifts to way that beauty education has evolved over the past 20 years, discussing the gaps in knowledge and training that can often leave professionals feeling ill-equipped. Sue takes Theresa through her own less than perfect pathway into industry and the lessons learned along the way and discussing and advocating for a more collaborative approach to education where experienced professionals mentor newcomers. The conversation addresses the need for continuous learning and adaptation within the industry, especially as new products and techniques emerge. Sue's mantra of 'Leaving The Ladder Down' serves as a recurring theme, reinforcing the idea that sharing knowledge and experiences is essential for the growth of the industry as a whole.
By the end of the episode, listeners are encouraged to take proactive steps in their professional journeys, whether through seeking mentorship, pursuing further education, or simply connecting with peers to share experiences and feedback. The episode concludes on an optimistic note, with both Sue and Theresa expressing their commitment to fostering a supportive community within the beauty industry, where professionals at all levels can learn from one another and elevate their craft.
Takeaways:
Successful salon professionals need to continuously educate themselves to stay relevant in the industry. Sharing knowledge and experiences can bridge the gap between generations of professionals. Being a brand ambassador requires genuine passion for the products being promoted to build trust. Understanding and complying with National Occupational Standards is essential for professional credibility. Nail and beauty professionals should seek expert mentorship to navigate the complexities of their field. Being part of a supportive community can help professionals feel less isolated in their journeys.Companies mentioned in this episode:
[ comfort zone ] Louella Belle/Artistic Nails Astonishing Nails Entity OPI Lecente JenaLustrelash
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Navigating the complexities of salon accounting can feel overwhelming, especially with the recent Budget changes impacting the beauty industry. Sue Davies welcomes Ria-Jaine Lincoln, a seasoned accountant with a deep understanding of salon operations, to provide clarity and actionable insights for salon owners. Ria shares her journey from beauty professional to financial consultant, highlighting the unique challenges salon owners face in managing cash flow and understanding tax and accounting responsibilities. The discussion is rich with information on the implications of the Chancellor's budget, particularly concerning National Insurance contributions and minimum wage increases, urging salon owners to be proactive in their financial planning.
The episode dives into the importance of cash flow management, emphasising that salon business owners must not only track their income but also plan for fluctuations throughout the year. Ria introduces concepts such as filling diary whitespace through targeted marketing strategies and leveraging existing client relationships to maintain consistent revenue. She also shares her thoughts on the value of creating a supportive work environment through non-monetary rewards for teams, which can help retain employees when financial resources are tight. This episode is not just about numbers; it’s about empowering salon professionals to embrace their financial journey with confidence and strategic foresight, ultimately fostering a thriving salon business.
Takeaways:
Understanding cash flow is essential for salon owners to ensure business sustainability and growth. The Chancellor's Budget changes impact National Insurance and employment allowance for salon businesses. Many salon owners struggle with accounting so utilising tech solutions can alleviate some stress. Consider the long-term financial implications before making significant investments in your salon. Hidden employment is high on HMRC's list and it's essential to differentiate between self-employed and employed staff for tax and HR purposes. Regularly reviewing financial data helps salon owners make informed decisions and plan ahead.Companies mentioned in this episode:
The Beauty AccountantQuickBooks Xero JENA The Salon InspectorIf you've enjoyed the show you can share your gratitude at Buy Me A Coffee
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The conversation between Sue Davies and JM Chalayer offers a deep dive into the challenges and opportunities faced by solo beauty professionals working in the salon industry. With JENA as the podcast's first official sponsor, JM outlines the app's mission to simplify the day to day running of a beauty business. The discussion highlights the importance of a seamless client journey, from the initial discovery of services to the booking process and follow-up communications. Sue emphasises how JENA's all-in-one platform addresses many of the daily frustrations, helping professionals to manage bookings, payments, and online presence effectively without the drama and tech knowledge needed to manage multiple systems.
JM shares his insights on the growing freelance world, noting how the pandemic has accelerated the shift towards independent and solo work in the beauty industry. Sue and JM explore the significance of understanding client needs, the psychological factors that influence client decisions, and the power of feedback in maintaining service standards. They advocate for a proactive approach to client engagement, and suggest that beauty professionals should actively seek feedback to grow and learn about their business. This episode serves as a valuable resource for anyone in the beauty industry, illustrating that through technology, personalised service, and a focus on the client experience, professionals can not only thrive but also build lasting relationships with their clients.
Takeaways:
JENA's all-in-one app simplifies the client journey for solo beauty professionals. Building a personal brand is necessary for solo professionals to attract clients. Engaging with clients through Google My Business enhances visibility and trust in your brand. Mistakes in business should be viewed as learning opportunities for continuous improvement. Having a clear Call To Action (CTA) on your website can significantly boost bookings. The importance of community in the beauty industry cannot be overstated for support.Companies/People mentioned in this episode:
JENA Le Salon Phenix Suites The Salon InspectorChapters:
00:03 - Introduction to Inspiring Salon Professionals03:57 - The Journey to Freelance Freedom19:46 - The Future of Salon Business Models28:23 - Building Community in Business31:01 - Creating Community Through Social Media44:47 - Transitioning to JENA: Empowering Solo Business Owners48:48 - The Importance of Online Presence for Businesses01:02:40 - Understanding Client Journey and Experience01:04:55 - Understanding Client Journeys and Effective Call To Action01:14:19 - The Learning Opportunity of Mistakes01:18:30 - The Evolution of Customer Experience
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What a conversation! I've known Wendy for a few years and have always found her insights into the business world helpful and thought provoking. In this episode we cover so much more than the title suggests, but there wasn't enough space.
Wendy shares her views of the USP the salon industry has for clients from the client perspective and we discuss how that personal touch we provide to our clients.
Wendy specialises in women in business and has recently formed Refirement UK to specifically advance awareness of women over 55 in the business world. As an often overlooked demographic with employers and many others believing that this group have reached the end of their use. We discuss the challenges this brings for women of that age now and also for those coming through from their 30's onwards. The myth needs to be dispelled and in an industry filled with women, many over the age of 40, and with more joining, there is an opportunity for business growth and development when harnessing the wisdom and experience available.
Wendy shares her thoughts on targeted marketing and how we can make the most of the growing client base of Over 50's who have an attractive disposal income for the services we offer. Getting the marketing right can increase your client numbers and this age group have higher loyalty values and so will only be good for your salon.
There is so much to unpack from research by Forbes that explains women starting a business aged 50+ are 2x more likely to succeed than the average 30 year old.
We discuss the generation gap and how using an idea Wendy has created called the Wisdom Bridge we may be able to address the chasm that appears to be forming in the industry.
You can connect with Wendy in the following ways:
www.wendygarcarz.com
Facebook
LinkedIn
To connect with me you can find all my links here
If you want to find out more about my podcast sponsor, Jena, you can visit my Jena Referral page here
Takeaways:
The importance of women over 50 in business is often underestimated, yet they possess invaluable experience. Mentorship can be a transformative relationship, enriching both the mentor and mentee equally. Embracing technology can empower mature women to thrive in modern business environments. It's crucial for salon professionals to adapt their business models to accommodate an aging workforce. Nurturing relationships with clients is essential; they seek not just services but emotional support. The 'Wisdom Bridge' initiative aims to connect experienced female entrepreneurs with those starting out.Chapters:
00:03 - Introduction to Inspiring Salon Professionals01:14 - Empowering Women in Business12:20 - The Evolving Role of Beauty Professionals17:41 - The Importance of Age and Experience in Business Ownership29:41 - Navigating Social Media for Business Growth36:44 - Navigating Personal Standards and Brand Visibility44:35 - The Power of the Over 55 Consumer Group53:31 - The Wisdom Bridge: Bridging Generations01:02:40 - The Journey to Becoming a Writer01:14:05 - The Importance of Lifelong Learning01:17:54 - Redefining Retirement for Women
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Welcoming Stephanie Stevenson to the Inspiring Salon Professionals podcast. Steph joined me recently for a catch up and a conversation that's long overdue.
Steph is a global business leader with over 30 years of experience in the hair, retail, and business sectors. Founder of the award-winning HNB Salon & Spa, she has collaborated with leading international brands and pioneered innovative strategies, blending AI and human dynamics to shape the future of business. A previous board member of the National Hairdressers/Beauty Federation, Steph is also a motivational speaker, industry awards judge, and is in the world of AI development. Her work with Kaikura, a personal development app, reflects her passion for driving innovation and supporting businesses to thrive in an ever-evolving global landscape.
In our conversation we talk through salon memberships, how the salon AI of the near future will be able to help you predict no shows, cancellations and individual client retail sales. We also talk through the struggles currently facing the industry in light of the Autumn 24 budget and the ongoing impact of client shifts since before, during and after the pandemic. Steph shares her list of must haves to be a successful entrepreneur and business owner in 2025 which includes enhancing your client experience, building your business skills and more.
It's a broad and long episode so buckle up if your on your school run, grab a cuppa or a wine if you're in the salon or at home and listen to what I know you'll find an interesting listen.
Follow Steph on Facebook
Link up with Steph on LinkedIn
Connect with me on my socials and website via my Linktree
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