Avsnitt
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How do we get customers? How do we lean into our strengths? These are some of the questions that Vivek Bhaskaran, Founder & CEO QuestionPro talks about in his journey to building his own company and business. Is building great software and launching globally still possible versus in a specific market? Learn lessons in entrepreneurship in the market research industry.
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How can we celebrate the innovators and leaders in Market Research? Crispin Beale, CEO of Insight250 and Group President of Behaviorally, has created the main platform for identifying these leaders. Jon Last, President at Sports and Leisure Research Group, talks with Crispin to understand how Insight250 works and how important it is for driving innovation and leadership in the industry.
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Saknas det avsnitt?
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Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact.
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Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI talks with Stephan about future-proofing your business through the control of data and tools.
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A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse, shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his current business, YPulse.
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What’s hype and what’s real? Jon Last, President at Sports and Leisure Research Group, talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future.
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Join Stan Sthanunathan, CEO of i-Genie.AI, as he talks with Pam Forbus, Global Chief of Insights & Analytics at Mondelēz International, about how to earn a strategic business role by sharing relevant insights that drive business decisions. Knowing the question the CEO needs to answer is the start to pursuing insights that matter. To be a growth leader, the researcher must know what grows the business. Pam shares what it means to speak the language of the CFO, the office where decisions are often made.
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For research companies to succeed, they need to be willing and able to disrupt themselves. That’s where more agile talent comes in. They are willing to learn, experiment and go beyond what’s working today. Join Katie Gross, Chief Customer Officer at Suzy, as she talks with Ryan Barry, President of Zappi, to discover what he looks for in new talent and how he supports his team.
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‘Intelligence is not enough. Self awareness, being able to read a room and resilience are all key.’ Join Stan Sthanunathan, CEO i-Genie.AI as he talks with Ben Page, CEO of Ipsos about the qualities for talent and leadership in the insights business. Ben shares about the importance of integrity, especially in relation to data quality, and a willingness or hunger to learn and innovate. And don’t forget about luck and our ability to take advantage of it when it presents itself.
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How can researchers bridge the gap between technical expertise and business impact? Our host, Jon Last, Sports and Leisure Research Group, talks with Lisa Courtade, a veteran researcher with top healthcare companies including Merck, Sanofi Pasteur, and, now, Organon, as she shares insights from her wild ride career, including lessons learned like “Perfect data only exists in the classroom.” Hear her POV on the skills researchers need to succeed in the healthcare industry.
