Avsnitt
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How can a small Local Newsroom in Northern Norway take on one of Investigative journalism’s biggest challenges — and win?
In this episode, we talk with Lars Adrian Giske, Head of AI at iTromsø, about how his team built Djinn — the Data Journalism Interface for News Gathering and Notification. This AI-powered tool is transforming how journalists work by surfacing the most newsworthy content from massive piles of public documents.
From document overload to AI-powered discovery, Lars shares:
The real problem behind FOIA delays and public archivesHow Djinn works to identify relevant stories in real timeWhy involving journalists from day one made all the differenceWhat happened when they scaled the tool across Polaris MediaHow AI is changing investigative journalism, ethics, and newsroom stressWhy the human element will always matter — even in an AI-driven futureHosted by Nils Ove Håland Riise, this conversation dives deep into the future of data-driven journalism, transparency in media, and the rise of AI in local newsrooms — with real-world results that are nothing short of amazing.
Key Takeaways:
Journalists face massive time waste from public document reviewAI can cut research time by up to 80%Localized AI models increase accuracyTrust, ethics, and collaboration matter more than everJournalists aren’t being replaced — they’re being empoweredThe human judgment behind every story is still irreplaceableChapters:
00:00 – The Challenge of Document Overload
06:05 – Introducing AI in Journalism
12:02 – Building the DJINN Platform
17:49 – Scaling DJINN Across Newsrooms
23:56 – AI’s Role in Investigative Journalism
30:13 – Impact on Storytelling and Transparency
40:29 – The Role of AI in Journalism
44:31 – Human Element in Journalism
48:43 – Expanding AI Solutions in News
52:07 – Human in the Loop: Balancing AI and Journalism
56:55 – Short-Term Outlook on AI in Journalism
01:01:26 – Future of AI Agents in News
01:04:22 – Ethics and Technology in Journalism
01:08:31 – Reflections on the Journey with AI
01:14:35 – Navigating US Tech Influence on European Journalism
AI in journalism, data-driven journalism, news gathering, investigative journalism, Djinn platform, iTromsø, local news innovation, transparency in media, machine learning, public documents, human element, ethical journalism, AI agents, media innovation, journalism challenges, data-driven news, future of journalism, newsroom AI
🔥 Don’t forget to like, subscribe, and hit the bell for more episodes on AI, journalism, and the future of media.
Where can you reach Lars Adrian Giske:
Email: [email protected]
Linkedin: https://www.linkedin.com/in/lars-adrian-giske-8a277576/
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Most news publishers struggle to get even 1% of households to subscribe. Delfi Meedia in Estonia has done what few others have—reaching 18% digital subscription penetration, far ahead of industry benchmarks.
Ivar Krustok is the Chief AI & Innovation Officer at Delfi Meedia, one of the most successful digital publishers in the Baltics. With a strong focus on innovation, Delfi has built a subscription model that outperforms other markets globally.
In this conversation, Ivar and I discuss:
Their success with digital subscriptionsHow bundling all content into one simple subscription changed everythingThe power of clear communication in breaking down silosWhy offering more content, not less, increases subscriber growthThe role of AI in shaping the future of media subscriptionsChapters
00:00 Introduction to Estonia's Digital Landscape
02:53 The Rise of Estonia as a Digital Powerhouse
06:11 Ivar's Journey in Media and Technology
11:48 Delfis Subscription Model Success
23:49 Content Strategy and Audience Engagement
30:03 Bundling Subscriptions for Greater Value
36:07 Unexpected Content Success Stories
38:57 Understanding Subscriber Growth and Engagement
46:29 The Role of Data in Driving Content Strategy
55:31 Navigating Subscriber Retention and Churn
01:00:14 Leveraging AI for Enhanced Journalism
01:08:18 Advice for Publishers on Subscription Models
Where can you reach Ivar Krustok:
Linkedin: https://www.linkedin.com/in/ivar-krustok-811bb478/
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Saknas det avsnitt?
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Are you creating content your audience actually needs? Lars K Jensen reveals the power of the User Needs Model in journalism and why understanding your audience is the key to engagement, trust, and business success.
Lars is the Audience Lead at Berlingske Media and an expert in audience insights, newsroom transformation, and digital strategy.
With years of experience in journalism and publishing, he has helped redefine how media organizations approach content by focusing on what their readers truly value.
In this conversation, Lars and Nils discuss why newsroom culture is more important than strategy, how data quality impacts content decisions, and his experience implementing the user needs model at Berlingske Media. They also dive into the delicate balance between automation and human intuition in audience analytics, his previous life as a DJ, and what the future holds for user needs in Journalism and news.
Chapters:
00:00 Intro
03:06 Why Lars Became Interested in User Needs
05:59 The User Needs Model Explained
08:52 How Newsrooms Can Implement Audience-First Journalism
11:39 Why Culture, Not Just Strategy, Drives Change
14:00 How Tagging and Data Insights Shape Journalism
17:01 Engaging Journalists Without Overwhelming Them
20:09 Measuring Success with Audience-Centric Metrics
22:59 Why User Needs Bridge the Gap Between Business & Journalism
25:39 Creating Internal Hype & Adoption for New Models
28:30 How Data Quality & Tagging Define Reliable Insights
38:22 The Role of Trust & Community in Modern Journalism
41:13 The Balance of Automation & Human Judgment
48:48 Demystifying User Needs & Making It Actionable
59:34 The DJ Analogy: How Journalism Is Like Reading the Crowd
01:06:07 The Future of Community Engagement in NewsFollow Lars Jensen:
Linkedin: https://www.linkedin.com/in/larskjensen/
Blog: https://productsinpublishing.com/
Bluesky: https://bsky.app/profile/larskjensen.dk
