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  • Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture Studio that helps early-stage founders build a fundable startup brand, gain traction and get to market successfully.

    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

    Timestamps:
    00:00:00 - Intro
    00:01:11 - Setting the Scene: Building a Fundable Brand
    00:01:26 - What is a Fundable Brand?
    00:03:00 - Key Considerations in Setting Up a Brand
    00:04:00 - The Concept of Pitching
    00:05:00 - Effective Networking Pitches
    00:08:00 - Example of an Introductory Pitch
    00:10:00 - The BIO Framework: Brand, Investor, Origin Story
    00:12:00 - Crafting an Investor Story
    00:13:00 - Crafting a Brand Story
    00:14:00 - Neuroscience of Buying Decisions
    00:17:00 - Common Pitfalls in Building a Brand
    00:19:00 - Importance of Obsessing Over the Problem
    00:21:00 - Problem-Solution Fit vs. Product-Market Fit
    00:23:00 - Traction: Data Plus a Promise
    00:24:00 - Guidelines for Crafting the Right Story
    00:26:00 - Storytelling Framework: Hero, Problem, Guide
    00:28:00 - Real-Life Example: Cold Water Thermometer
    00:31:00 - Role of Sustainability in Product Development
    00:33:00 - Insights from the Mushroom Industry
    00:36:00 - Tactical Advice for Brand Building
    00:38:00 - Closing Remarks and Contact Information


    Useful Links:
    Danny Matthews on LinkedIn, Instagram and Twitter
    Short Story Venture: Website

    Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

  • Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed on commercial and research projects for various applications - from biofuels to food and nutrition and identified a huge opportunity and need for seaweed.

    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

    Timestamps:
    00:00:00 - Intro
    00:00:48 - Focus on Nutraceuticals
    00:01:05 - Importance of Personal Brand: Doctor Seaweed
    00:03:27 - Launching Doctor Seaweed Supplements
    00:03:43 - Reintroducing Seaweed into Modern Diets
    00:05:12 - Iodine Deficiency in Modern Diets
    00:06:43 - Symptoms of Iodine Deficiency
    00:08:04 - Importance of Iodine for Both Genders
    00:09:12 - Customer Needs and Product Benefits
    00:11:25 - Natural vs. Synthetic Nutrients
    00:13:38 - Unexpected Customer Benefits
    00:15:17 - Research and Customer Feedback
    00:16:13 - Weight Management Benefits
    00:17:07 - Target Audience and Customer Persona
    00:18:08 - Transition from B2B to B2C
    00:19:06 - Challenges in B2C Model
    00:20:13 - Validating Product Demand
    00:21:34 - Choosing Capsule Format
    00:22:36 - Capsule Size and Seaweed Content
    00:23:52 - Exploring New Product Formats
    00:25:00 - Sponsored Ad: Alvan Blanch
    00:25:53 - Market Trends in Wellness and Nutrition
    00:27:56 - Leveraging Sustainability in Branding
    00:29:29 - Harvesting and Manufacturing Process
    00:31:55 - Sales Channels: Direct and Retail
    00:33:08 - Approaching Distributors
    00:35:31 - Brand and Market Maturity
    00:37:25 - Health Benefits of Seaweed
    00:39:56 - Promising Areas of Research
    00:40:56 - Focus on Specific Seaweed Species
    00:41:28 - Lessons Learned and Future Focus
    00:43:27 - Saying No to Opportunities
    00:44:05 - Regulatory Requirements for Health Claims
    00:45:17 - Testing for Contaminants
    00:46:34 - Importance of Trust and Credibility
    00:47:10 - Final Thoughts and Industry Growth
    00:48:08 - Where to Find Dr. Seaweed Products
    00:48:36 - Recommended Resources and Events

    Useful Links:
    Dr Craig Rose on LinkedIn.
    Doctor Seaweed: Website, Instagram, Facebook and Twitter.

    Sponsors and Partners:
    Alvan Blanch: Website, Facebook, Twitter, Instagram and LinkedIn
    Seagriculture Conference: Website and LinkedIn

    Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

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  • Harry Wright is the Founder and Director of Bright Tide. Harry studied law and practised in the private sector for ten years. It was there he saw the potential to harness the ingenuity and resources of the private sector to help solve global conservation issues, inspiring him to launch Bright Tide. Harry has extensive knowledge of conservation issues, international law and social entrepreneurship, regularly giving lectures and leading workshops for both the private and education sectors. Harry is also the founder of The Conservation Project International, senior board member of Back2Business International, Advisor at Oceanovation, Trustee at the Seahorse Trust and a board member at the United Nations Westminster Association.

    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

    Timestamps:
    00:00:00 - Intro
    00:01:00 - Harry's Background and Current Work
    00:02:22 - The Reality of Entrepreneurial Success
    00:04:45 - Transition from Law to Environmental Focus
    00:10:46 - The Role of Legal Advice in Entrepreneurship
    00:12:02 - Balancing Profit and Environmental Impact
    00:14:10 - Successful Business Models in Seaweed and Blue Economy
    00:17:00 - Common Success Factors in Seaweed Businesses
    00:20:11 - Potential of Seaweed in Environmental Impact
    00:22:38 - Overview of Bright Tide and Its Services
    00:27:05 - Support Needs for Entrepreneurs in Seaweed Industry
    00:34:03 - Regenerative Farming and Its Importance
    00:37:07 - Link Between Aquaculture and Regenerative Farming
    00:44:30 - Investment Landscape in Seaweed Industry

    Useful Links:

    Harry Wright on ⁠⁠LinkedIn⁠.
    Bright Tide: ⁠⁠Website⁠⁠, LinkedIn, Facebook, Instagram and YouTube.
    The Regenerative Farming Accelerator Programme

    Events:

    Bright Tide Venture Showcase at Barclays' officers on 24th May 2024 in Canary Wharf, London Groundswell - The Regenerative Agriculture Festival: 26th-27th June 2024


    Sponsors:

    Alvan Blanch: Website, Facebook, Twitter, Instagram and LinkedIn

    Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing me directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!



  • Sachi Singh is the Founder and CEO of Rootless. With a decade of experience in international climate change solutions and a Masters in Environmental Management from Yale University, Sachi is well aware of what we’re collectively up against. In seaweed, she found hope! Seaweed is one of the most nutritious foods on the planet, and actively regenerates the environment in which it is grown. Yet, most of us don't eat it on a daily basis. Sachi is trying to change that with Rootless and its hero product, The Daily Bite. Since their debut in 2022, The Daily Bites have been helping women and people support hormone health, sustain all-day energy, and nurture their gut health. Today, Sachi is on a mission to build a better food system while empowering millions of women to reclaim their health and feel good about their bodies during major hormonal transitions, including menopause, pregnancy, and beyond - all through seaweed.

    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠


    Timestamps:

    0:00:00 - Intro

    0:02:14 - Sachi's turning point towards seaweed

    0:06:22 - Overview of seaweed's nutrient composition

    0:11:06 - Meaningful insights from recent papers on seaweed health benefits

    0:13:27 - Bioactive compounds of particular interest in seaweed

    0:15:36 - Iodine in seaweed and its protective qualities

    0:21:59 - The role of seaweed in menopause

    0:23:11 - Fucoid and fucoxanthin

    0:25:31 - Seaweed's prebiotic fibre and potential benefits

    0:29:15 - Sachi's experience as an entrepreneur in the seaweed industry

    0:33:38 - Rootless's product: The Daily Byte

    0:37:35 - Habit stacking and habit replacement strategies

    0:42:04 - Unexpected benefits of The Daily Byte

    0:46:07 - Development and testing of The Daily Byte recipe

    0:47:44 - Challenges of educating consumers about the value of seaweed

    0:48:02 - Sachi's goal of positioning seaweed as a solution for women's hormonal health

    0:53:17 - Rootless's manufacturing process and challenges

    0:58:07 - Rootless's crowdfunding campaign details

    1:02:16 - Trends in the health space where seaweed could become a compelling solution

    1:04:47 - Proving health claims and regulations in the nutraceutical industry

    1:08:26 - Resources for learning more about seaweed and health

    1:09:20 - Upcoming events related to seaweed and health

    1:09:39 - Final message and how to get in touch


    Useful Links:

    Rootless crowdfunding campaign: learn more here!

    Sachi Singh on ⁠⁠LinkedIn⁠⁠ and Instagram

    Rootless: ⁠⁠Website⁠⁠, Blog, ⁠⁠⁠Instagram⁠.

    Seaweed For Health Conference (22th-24th May 2024, Cork, Ireland): learn more and register here!

    Resources:

    Sachi recommended the book "Seaweeds – Edible, Available, and Sustainable" by Ole Mouritsen.


    Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing me directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

  • Andrew Wilkinson is Seafood Specialist and Chef Director of Research and Development at North Coast Seafoods.

    He is a chef with a deep love for fresh ingredients and a passion for creating exciting, delicious food for people to enjoy every day. He developed this passion from a young age, working on the lobster docks in Maine and watching his mother cook traditional New England meals. Wilkinson is a graduate of the prestigious Culinary Institute of America (CIA) and has extensive international experience, having worked in Germany and Japan. He has also served on the US Culinary Olympic Team. Throughout his career, Wilkinson has worked as a chef and partner at Skipjack's Restaurant Group and as the executive chef of the Rainbow Room in New York City. Currently, he is on a mission to promote healthy eating for children by introducing sustainable seafood options, including seaweed, to school menus. He believes that seaweed is a healthy and underutilized ingredient, and is always looking for innovative ways to incorporate it into his dishes.

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    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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    00:00 - Intro

    00:18 - Chef Andrew Wilkinson's Background

    00:51 - Availability of Episode on Video

    01:24 - How the Host and Andrew Met

    02:03 - The Role of Chefs at Kelp Conferences

    03:06 - Andrew's First Encounter with Seaweed

    04:13 - Andrew's Mission with North Coast Seafoods

    05:20 - The Turning Point for Andrew's Kelp Journey

    06:43 - Andrew's Previous Work with Non-Mainstream Ingredients

    08:49 - The Plan for Kelp Development During COVID

    11:09 - Making Kelp the Centre of the Plate

    13:52 - The Development Process for Kelp Products

    15:14 - The Importance of Making Kelp Centre of Plate

    16:39 - Team Involvement in Kelp Product Development

    18:10 - Lessons Learned from Product Development Phase

    19:57 - Choosing the Burger as the Main Product

    20:50 - The Formula for Kelp Meatballs and Burgers

    22:29 - The Role of Schools in Kelp Product Adoption

    24:08 - The Story Behind Choosing the Burger

    25:01 - Differences in Formulas for School Products

    26:29 - Challenges of Working with Schools

    27:59 - Regulations Around Using Kelp in Food

    30:29 - The Role of Taste, Health, and Environment in Product Success

    32:12 - The Role of Chefs in Championing Seaweed

    35:40 - The Importance of Storytelling in Marketing Seaweed

    37:09 - Educational Collaboration in Schools

    39:57 - The Impact of the Green Plate Club

    42:33 - The Future of Kelp Products and Education

    44:01 - The Role of Chefs in Seaweed Innovation

    46:16 - The Importance of Marketing and Storytelling

    49:09 - Andrew's Future Plans and Ambitions

    52:08 - Potential for Other Underutilized Seaweed Species

    54:43 - Closing Remarks and Invitation to Try Kelp Meatballs

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    Useful Links:

    Andrew Wilkinson on ⁠LinkedIn⁠

    North Coast Seafoods: ⁠Website⁠, ⁠LinkedIn⁠,

  • Simon Davis is a serial entrepreneur and the founder of SEADLING, a seaweed biotechnology startup, that has been leading innovation in the seaweed sector in South East Asia since 2018. Simon has been active in the seaweed industry for 8 years, serves on the advisory board of UN Global Compact’s Safe Seaweed Coalition and is a passionate advocate for the pivotal role that seaweed will play as a source of new materials for a sustainable future whilst combatting carbon and restoring abundance to our oceans.

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    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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    01:01 - Simon's Career Break and Sailing Journey

    02:05 - Discovering Seaweed During Travels

    03:46 - Simon's Deep Dive into the Seaweed Industry

    05:08 - The State of Seaweed Farming in Southeast Asia

    07:44 - Innovation Gaps in the Seaweed Industry

    08:05 - Comparing Asia vs. Europe/North America

    09:37 - The Scale and Potential of Seaweed Farming in Southeast Asia

    10:09 - Opportunities for Innovation

    11:02 - Exploring New Seaweed Species and Applications

    11:56 - The Role of Local and International Stakeholders

    12:57 - Bridging the Gap between East and West

    14:08 - Learning from China

    15:24 - The Future of Seaweed Cultivation

    16:18 - The Potential of Equatorial Seaweed Farming

    17:10 - Lessons from Asia

    18:00 - The Importance of Diversification in Seaweed Products

    19:11 - Seedling's Focus on Pet Food Ingredients

    20:36 - The Role of Seaweed in Animal Feed and Biostimulants

    21:22 - The Future Directions of the Seaweed Industry

    22:13 - Opportunities for Entrepreneurs

    23:01 - Simon's Call for Talent at Seedling

    24:05 - Avoiding Past Mistakes in Seaweed Industry Development

    25:06 - The Need for Diversification and Resilience

    26:02 - Potential Contributions from Global Entrepreneurs

    27:42 - The Challenges of Innovating in Southeast Asia

    29:30 - The Importance of Expanding into more Applications

    30:14 - Quality Standards and Certifications

    31:18 - Seedling's Approach to Innovation

    32:06 - Developing Seaweed-Based Products

    33:22 - Seedling's Farming Partnerships and Supply Chain

    34:06 - Research and Innovation in Tropical Seaweeds

    36:16 - The Importance of Building Relationships in Asia

    37:37 - Seedling's Focus on Pet Food and Biostimulants

    38:58 - Seedling's Product Development and Market Expansion

    40:19 - Exploring New Seaweed Species and Varieties

    41:07 - The Potential of Red Seaweeds

    42:05 - Opportunities in Red Seaweed Applications

    43:27 - Encouraging Global Entrepreneurs to Explore Red Seaweeds

    44:08 - Seedling's Call for Talent Across Various Roles

    45:21 - How to Connect with Seedling

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    Useful Links:

    Simon Davis on LinkedIn

    SEADLING: Website, LinkedIn and Email

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    Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at fed@ins

  • Courtney Boyd Myers (Founder & CEO of AKUA) is an entrepreneur, environmentalist, writer, and new Mama to Romy Ocean. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company’s Most Creative People in Business. She currently serves as an advisor to GreenWave.

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    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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    2:55 Seaweed and food a one possible solution for climate change and environmental crisis

    5:10 The spark and hopes behind starting a food brand, Akua.

    10:30 Bringing an innovative product into the market: Akua's story and key lessons.

    14:00 The Kelp Beta Burger Club: how Akua engaged with their audience and learn what they wanted.

    17:05 How to build a successful food brand - advice for startups.

    18:25 Does sustainability drives why consumers buy products?

    21:10 Measuring positive environmental impact for a food brand.

    22:15 Marketing and storytelling: how Akua's message and strategy evolved.

    35:05 The risk in forcing the climate and sustainability message.

    36:55 Dos, Don’ts and practical advice for entrepreneurs starting a food business.

    42:00 Potential for using different seaweed species and regenerative food sources.

    43:05 The importance of simplification where the seaweed supply chain is so complicated.

    44:15 How our brain works around food and how to change perception.

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    Useful Links:

    Courtney's presentation given at Seagriculture in Portland.

    Courtney Boyd Myers: LinkedIn, Website, Blog, Twitter.

    Akua: Website, LinkedIn, Twitter, Instagram, Tik Tok, Facebook.

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    Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

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    Next year Seagriculture conferences:

    Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands

    Embark on a journey that is truly one of a kind! Seagriculture EU 2024 is not just a conference, it i

  • Matthew is the Founder and CEO of Macro Oceans, a startup transforming seaweed into low-carbon chemicals for use in materials, cosmetics, food, and many other applications. Matthew is an experienced technology entrepreneur, having built and sold his first company, Yield Pop, to The Climate Corporation. He has more than a decade of experience in terrestrial agriculture and was the first business hire at Inari, a gene-editing technology company, where he helped raise over $100M in venture capital funding.

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    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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    [2:20] Matthew's ambitions and motivations at the outset of his career.

    [3:55] Early career in terrestrial agriculture: Syngenta, Yield Pop, The Climate Corporation, Inari.

    [7:30] Lessons in bringing technology to terrestrial agriculture.

    [9:50] Main differences and similarities between land farming and ocean farming.

    [13:25] Learning from other industries to innovate and solve problems in seaweed.

    [14:44] The genesis of Macro Oceans and the consideration in starting the company.

    [20:50] Macro Oceans business model and role in the industry.

    [25:15] Product strategy, the importance of profitability and optimising unit economics.

    [27:45] The role of technology in addressing some of the industry's pain point.

    [32:00] The cosmetic industry as an interesting application for seaweed.

    [34:00] Possible opportunities and challenges in developing nutraceuticals.

    [35:10] The supply chain in the cosmetic industry, the importance of brands and storytelling.

    [38:30] The trend of brands trying to simplify and "clean up" their labels.

    [40:20] Adopting solutions from terrestrial agriculture that are missing in seaweed.

    [43:15] Final thoughts

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    Useful Links:

    Matthew Perkins: LinkedIn

    Macro Oceans: Website, LinkedIn, Instagram, Newsletter and email at [email protected]

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    Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

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    Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands

    Embark on a journey that is truly one of a kind! Seagriculture EU 2024 is not just a conference, it is a unique experience – a limited edition. Join the exclusive site visit to Ocean Rainforest: It will be a full-day trip to explore their facilities, experience a scenic drive on the Faroe Islands and gain

  • Californian designer Julia Marsh is the CEO and co-founder of Sway, a venture-backed materials company which produces compostable packaging made from seaweed. Julia's work is inspired by a lifelong affection for the ocean, and the belief that designers must take part in solving the planet’s greatest challenges. Sway is on a mission to replenish the planet by supporting healthy ocean ecosystems, eliminating plastic waste, and creating a more inclusive climate movement.

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    Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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    [1:05] Tom Ford Plastic Innovation Prize.

    [7:55] Supply chain: sourcing ingredients and seaweed species.

    [14:00] The price of raw seaweed biomass and materials.

    [15:20] Using non-food grade biomass and benefits for farmers.

    [17:00] Current and future challenges in supplying seaweed biomass and materials.

    [20:40] Thoughts around the flow of information within the industry.

    [24:50] Opportunities and untapped potential for entrepreneurs.

    [28:35] Considering the holistic value of seaweed in developing subsidies and policies.

    [31:35] Design as key factor behind Sway's success.

    [32:40] Imagining a positive and exiting future and how this could be communicated.

    [35:00] How those who are closest to the problem are closest to the solution.

    [36:25] What will drive B2B customers to adopt bioplastic in future.

    [42:05] Competitors and competitive advantage of seaweed-based bioplastic.

    [43:40] Biological circularity and how it can be applied to seaweed and bioplastic.

    [46:35] Partnering with small-scale seaweed farmers.*

    Useful Links:Julia Marsh: ⁠LinkedIn⁠Sway: ⁠Website⁠, ⁠LinkedIn⁠, Facebook, Twitter, Instagram

    Tom Ford Plastic Innovation Prize

    Macro Oceans: website

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    Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

    *

    Next year Seagriculture conferences:

    Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands

    Embark on a journey that is truly one of a kind! Seagriculture EU 2024 is not just a conference, it is a unique experience – a limited edition. Join the exclusive site visit to Ocean Rainforest: It will be a full-day trip to explore their facilities, experience a scenic drive on the Faroe Islands and gain insights from captivating presentations.

    Register until 1 December with Late Bird rates at www.seagriculture.eu

    Seagriculture

  • Arctic Seaweed is on a mission to transform seaweed cultivation with disruptive technology. As Strategic Advisor, Matthias Boeing is assisting the company to build a strategy for scaling up. He's studied International Business and Strategic Management at the University of York, after which he gained important experience in management consulting and digital transformation. He then took what he calls an "Ocean Sabbatical" that lead him to finally combine his background and skills with his passion for the ocean.*Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠*[1:40] Highlights from Day 1 of Seagriculture Conference EU 2023. [2:50] Learning from the software industry how to test and iterate.[6:00] The blueprint for building partnerships in the seaweed industry.[9:55] Challenges in attracting capital investment for seaweed supply chain.[12:50] The concept of Seaweed As A Service: a framework for partnership.[19:50] Seaweed farming and offshore wind: announced collaboration with Simply Blue Group.[24:45] How technology could disrupt seaweed farming and allow scaling up.[29:30] The need to show a path to profitability in order to survive.[32:00] Opportunities for new entrants in the industry.[33:30] Digital transformation and using data. [37:30] How to integrated ecosystem services.[40:45] Why the seaweed industry must succeed in this "make or break" moment.*Useful Links:Matthias Boeing: ⁠LinkedIn⁠Arctic Seaweed: ⁠Website⁠, ⁠LinkedIn⁠ and email at [email protected]*Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

  • Kaly is a natural capital operating platform whose mission is to scale the production of regeneratively farmed seaweed in Scotland and develop new routes to market through higher-value processing using a community-based approach.

    Co-Founder of Kaly, Daniel Hillman is an experienced impact investor and entrepreneur, most recently as Director of Investments and Business Development for Waterfund, a private investment firm he helped create focused on solving global water scarcity through investments in technology and infrastructure. In this capacity, Daniel built and scaled a water desalination and distribution business in the Middle East and led venture capital investments within food and ag-tech companies in the United States. Prior to Waterfund Daniel worked at Hanson Asset Management in London, advising family offices on direct investments with a real assets focus. He also advises closely-held businesses in the UK and the US on implementing growth and M&A strategies.

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    Check out ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com ⁠

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    [3:00] Expectations from Seagriculture Conference.

    [4:45] The steep learning curve to join the seaweed industry.

    [5:50] Bridging the gap between finance and the seaweed industry.

    [8:00] How nature dictates what a sustainable growth would look like.

    [9:50] Challenges and frustration worth "throwing money at".

    [12:20] What Kaly is not going to do and what they will rely on partners.

    [14:10] Moving from vertical integration to specialisation in a mature industry.

    [17:30] Establishing a network of commercial agreements with local creel fishermen.

    [23:00] Kaly's products and who is going to buy them.

    [24:55] "Big Ag" getting interested about seaweed.

    [26:10] Biostimulant trial set-up and what Kaly is hoping to learn.

    [30:05] Nutrient credits as a way to create an extra income stream.

    [36:00] Final thoughts about enthusiasm and passion in the industry.

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    Useful Links:

    Daniel Hillman: Linkedin

    Kaly Group: Website, LinkedIn, Twitter and Instagram.

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    Get in touch on ⁠LinkedIn⁠, ⁠Twitter⁠, or by emailing me directly at [email protected] - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

    Special thanks to my brother Riccardo, who made this episode possible by travelling with me to Trondheim (Norway), acting as technical director and helping hugely in making sure that both live interviews went as smoothly as they did.

  • GreenWave trains and supports regenerative ocean farmers in the eraof climate change, working with coastal communities to create a blueeconomy—built and led by ocean farmers.

    Sam Garwin leads GreenWave’s efforts to establish reliable, accessible, and equitable markets for seaweed farmers. Her work includes business development and organizing support for regional farmer networks, research and infrastructure pilots to address post-harvest bottlenecks, and value chain coordination to cultivate a resilient ecosystem of businesses to get seaweed from seed to sale. Since 2019, Sam has led the buildout of Seaweed Source, GreenWave’s direct buyer engagement program and digital tool, growing the network to over 50 buyers across nine U.S. states and Canadian provinces, and facilitating forward contracts for over 400,000 lbs of kelp.

    Sam draws on more than a decade of experience building sustainable supply chains and socially responsible business models. Before joining GreenWave, Sam developed market-based solutions for regenerative food companies through her consulting firm, 5th Quarter Foods. She was previously the CEO of Fleishers, a pioneer of pasture-raised whole-animal retail butchery; and an early employee of Maya Mountain Cacao, a social enterprise dedicated to direct-trade organic cocoa bean sourcing. Sam holds a bachelor’s degree in Information Science and Biology from Cornell University.

    *

    Check out the ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com ⁠

    *

    [1:20] Why do most seaweed entrepreneurs have a part-time job?

    [4:30] Cultivating multiple species.

    [5:50] How to start a seaweed business that works.

    [9:45] Sharing risk and reward with farmers

    [11:10] Other initial considerations, specific to the type of business.

    [14:10] Are product and market introductions lagging behind expectations?

    [16:10] Similarities between seaweed farming and agriculture. What can be learnt and replicated?

    [23:00] How to collaboratively co-create value across the entire supply chain.

    [25:30] Tools and support for seaweed entrepreneurs.

    [26:10] Main benefits in joining an incubator/accelerator

    [28:45] Scaling up the industry while still allowing small business to join and thrive

    [30:15] Abandon scarcity mindset: focus less on price reduction and more on value creating.

    [31:20] How could we make seaweed a "cash crop"?

    [36:30] More on how to avoid repeating the mistakes of land agriculture.

    [37:35] High margin Vs. Low margin products - considerations for seaweed entrepreneurs.

    [43:50] Listening to the customer, being willing to test and pivot.

    [49:20] Seaweed Source: GreenWave's new "dating" app for the seaweed industry.

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    Useful Links:

    Sam Garwin: LinkedIn, Twitter and Website⁠

    GreenWave:

  • Vincent Doumeizel is Senior Adviser on the oceans to the United Nations Global Compact as well as director of the Food Programme at the Lloyd’s Register Foundation. Author of a new book titled "The Seaweed Revolution" which officially launched in the UK in May 2023, Vincent has in recent years devoted himself to promoting a food revolution and environmental solutions based on sea resources, especially seaweed. He also played an instrumental role in the creation and development of the Global Seaweed Coalition.

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    Check out the ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com ⁠

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    [1:40] Book launch of The Seaweed Revolution at the National History Museum in London.

    [4:00] Goals and expectations for the book and its unexpected impact so far.

    [11:30] Lessons and takeaways from researching and writing this book.

    [15:00] European culture and the West's lost connection with seaweed and the ocean.

    [19:50] Why is nobody making money from seaweed, yet?

    [25:55] Adjustments and contingencies to put in place when starting a seaweed business.

    [27:45] Biorefining as key path toward profitability.

    [32:15] How to collaborate within the framework of the Global Seaweed Coalition.

    [38:50] Licencing issue and lack of science as biggest obstacles for the industry.

    [42:00] Seaweed application in the food industry: a model that could work for Europe.

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    Useful Links:

    Vincent Doumeizel on LinkedIn and Twitter

    United Nations Global Compact: Website, LinkedIn⁠, ⁠Twitter⁠, ⁠Facebook⁠ and ⁠Instagram⁠

    Global Seaweed Coalition : Website, LinkedIn, Twitter, Facebook and Instagram

    Lloyd's Register Foundation: Website⁠, ⁠LinkedIn⁠, ⁠Twitter⁠ and ⁠Facebook⁠

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    Inside Seaweed's host is Fed DeGobbi, get in touch on

  • Simon Johansson is the CEO of Nordic SeaFarm and has been working in the aquaculture industry for 5+ years and has a strong passion for the ocean. With a background from Management Consulting and working in the Middle East, North America and Europe he has acquired strong knowledge from various cultures and companies now being applied to scale up Nordic SeaFarm to become the pioneering seaweed company in Europe going forward.

    *

    Check out the ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com ⁠

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    [1:05] Seaweed home-made pesto recipe.

    [3:12] The global food crisis and how the ocean can play a role.

    [6:10] Problem-solution fit, what is the problem we are trying to solve?

    [8:50] Developing a downstream market for seaweed-based food products.

    [15:40] Beyond taste, using seaweed as a functional ingredient in food products.

    [21:20] Changing public perception about a new crop.

    [23:00] Disrupting the food industry with innovative seaweed products.

    [29:20] Vertical integration Vs. Specialisation.

    [33:15] Product innovation and focusing on the customer.

    [35:35] Growing other species of seaweed beyond kelp.

    [36:20] How to enter the seaweed industry and have positive impact.

    [37:00] Pursuing product-market fit. Testing, metrics and product development.

    [42:20] Need for expertise in developing tasty but industrialised.

    [43:45] The importance of lowering price and the risk of making seaweed a commodity.

    [46:50] Collaboration and competition

    [47:50] Opportunities in growing and using high value species such as sea lettuce and dulse

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    Useful Links:

    Simon Johansson on LinkedIn

    Nordic SeaFarm: Website, LinkedIn, Facebook and Instagram

    *

    Inside Seaweed's host is Fed DeGobbi, get in touch on ⁠LinkedIn⁠, ⁠Twitter⁠, or directly via ⁠email⁠. Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

  • Steven Hermans is the founder of Phyconomy, the platform on a mission to improve the flow of information in the seaweed industry. Phyconomy is currently doing so through a blog, a newsletter, a database of seaweed organisations and an annual report called State of the Seaweed Industry, which has been referenced on newspapers like the Financial Times, academic papers and policy papers such as Seaweed For Europe. You will be able to meet Steven in person at Seagriculture Conference EU 2023 (June 21st-22nd in Trondheim, Norway), where he will be part of discussion panel on seaweed investments and business aspects.

    *

    Check out the ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com ⁠

    *

    [1:05] Serving a niche as a content creator

    [6:40] What is Phyconomy?

    [10:20] The invisible barrier between western and eastern seaweed industry

    [12:20] Lack of educational content for newcomers into the industry

    [15:15] Best formats for packaging information and who is the recipient

    [18:10] Current focus for Phyconomy and plan going forward

    [22:10] Feasibility of a knowledge-based business in seaweed

    [26:15] The narrative for communicating the value of seaweed (engaging potential customers, creating a brand, promoting a product)

    [27:40] Balance between unsupported hype and unnecessary pessimism

    [31:00] Criteria to decide how to separate the signal from the noise

    [32:30] Challenges and frustrations

    [37:25] State of the Industry 2023

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    Useful Links:

    Steven Hermans on LinkedIn

    Phyconomy: Website and Twitter.

    Phyconomy's Newsletter, Blog, Database of Seaweed Organisations and State of the Industry 2023

    ⁠Seagriculture Conference EU⁠ - June 21st and 22nd 2023 in Trondheim, Norway. (⁠Follow on LinkedIn⁠)

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    Inside Seaweed's host is Fed DeGobbi, get in touch on ⁠LinkedIn⁠, ⁠Twitter⁠, or directly via ⁠email⁠. Please

  • This episode was created as part of ⁠Inside Seaweed⁠'s partnership with ⁠Seagriculture Conference⁠.

    Olavur Gregersen is co-founder and CEO of Ocean Rainforest, one of the largest seaweed cultivation companies in Europe which also operates in California. Olavur has more than 20 years' experience as an entrepreneur and international speaker, primarily focused on seaweed cultivation and growth in the blue bioeconomy. He will be keynote speaker during Seagriculture Conference EU 2023 (June 21st-22nd in Trondheim, Norway), where he will discuss the financial ecosystem to enable scaling-up seaweed cultivation.

    *

    Check out the Inside Seaweed Newsletter! Just one short email per month, no spam and you can cancel at anytime.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to insideseaweed.com

    *

    [1:38] Introduction to Ocean Rainforest

    [3:13] Customer segments and the seaweed value chain

    [6:05] Seaweed application in the dairy sector

    [8:03] Seaweed as functional feed additive, and its benefits

    [9:58] Finding customers for your seaweed biomass

    [14:22] Cultivating in large scale in California

    [17:00] Seagriculture Conference EU 2023

    [21:52] The financial ecosystem to enable scaling-up

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    Useful Links:

    Olavur Gregersen on LinkedIn and Twitter

    Ocean Rainforest: Website, LinkedIn, Twitter, Facebook and Instagram

    Seagriculture Conferece EU - June 21st and 22nd 2023 in Trondheim, Norway. (Follow on LinkedIn)

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    Inside Seaweed's host is Fed DeGobbi, get in touch on LinkedIn, Twitter, or directly via email. Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

  • This episode was created as part of Inside Seaweed's partnership with Seagriculture Conference.

    Silje Forbord is Research Manager at SINTEF Oceans. Silje has 15 years' seaweed cultivation experience from land-based hatchery and field work, including integrated multi-trophic aquaculture (IMTA). She holds a PhD in cultivation of sugar kelp with focus on nitrogen uptake kinetics, growth characteristics and chemical composition.

    *

    Check out the ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at anytime.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com

    *

    SINTEF Ocean is an independent research organisation basedin Norway, which over the past 15 years has conducted around 60 projects onvarious aspects of seaweed cultivation and utilization.

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    [08:30] Producing seaweed biomass that nobody wants to buy.

    [09:25] The equipment you can’t buy in store

    [10:20] How funding availability influences which research projects are pursued.

    [12:35] Upscaling and why the seaweed industry is not profitable, yet.

    [13:55] Need to pay more attention to finding the right location for seaweed farming.

    [17:25] Coastal farming Vs. Offshore farming.

    [20:50] Innovation needed to achieve upscaling.

    [25:10] Cost is holding back faster progress.

    [26:50] Market development has been overlooked.

    [28:40] Year-round supply and diversification into different species.

    [32:20] What can we learn from Asia? Is there enough collaboration?

    [36:40] Seagriculture Conference EU.

    [39:20] Integrated Multi-trophic Aquaculture.

    [46:40] Areas where more research is needed.

    [48:00] Final thoughts.

    Useful Links:Silje Forbord on LinkedIn

    SINTEF Ocean: Website, LinkedIn

    Seagriculture Conferece EU - June 21st and 22nd 2023 in Trondheim, Norway. (Follow on LinkedIn)

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    Inside Seaweed's host is Fed DeGobbi, get in touch on ⁠LinkedIn⁠, ⁠Twitter⁠, or directly via ⁠email⁠. Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

  • Fionnuala Quin is the Founder CEO of Kelpy, a start-up working to create a reliable and ethical bioplastic replacement for the single use packaging items currently choking our oceans worldwide.

    The daughter of a fisherman, Fionnuala is no stranger to aquaculture and its challenges. Her positive vision of the future is not just driven by her determination to create a positive impact, but it is also supported by a deep understanding of the industry and what it takes to succeed with a seaweed business.

    Some of the key points covered in our conversation are as follows:

    How to choose the right product among the wide range of seaweed applications How to bring innovation in an emerging and disruptive industry Market research and validating a business idea The importance of market pull to get out of the lab and drive positive outcomes Finding the right partners to build the business Climate change and the seaweed industry: Fionnuala’s vision for the future The role of seaweed bioplastics and using the soil as a carbon sink

    Useful Links:

    Fionnuala Quin on LinkedIn

    Kelpy: Website, LinkedIn

    The Paradox of Choice, Barry Schwartz: book and Ted Talk

    2040 (documentary)

    Green Eco Technologies

  • Liz MacDonald is the Seaweed Supply and Advancement Manager at Atlantic Sea Farms. Liz has been farming the Gulf of Maine (US) since 2016, cultivating native mussels, scallops and kelp. Her detailed and practical knowledge of seaweed production is absolutely incredible.

    Liz has collaborated with researchers and is a published author in multiple scientific journals, presenting her research nationally. She is responsible for Atlantic Sea Farms’ farming partnerships and helps a growing community of ocean farmers.

    In this very informative episode, she painted an in-depth picture of seaweed supply on the east coast of the United States. This included:

    Learnings from on-the-job experience Practical tips as a seaweed farmers Trainings paths to become a seaweed farmer and learning resources Best practices and equipment out on the farm Costs and challenges associated with farming Processing and logistics Opportunities for innovation Social and environmental considerations

    Useful Links:

    Liz MacDonald on LinkedIn
    Atlantic Sea Farms: Website, LinkedIn, Instagram, Facebook
    Gulf of Maine Research Institute - Aquaculture Projects
    University of Maine
    Sea Grant

  • Is the era of automation and AI coming to the seaweed industry?

    I try to answer this question in my conversation with one of the pioneers of automation and mechanisation in the sector.

    Here is a short trailer of this episode: click here

    Among the many topics discussed on this episode, here are some that you might find really interesting:

    New technologies to disrupt the seaweed industry Principles and strategies behind a serial entrepreneur and how products and services are brought to market Seaweed stabilisation and secondary processing Automation and mechanisation in seaweed farming Using data and AI to reduce risk and operational cost whilst increasing the quality and quantity of the biomass Drastically reducing the time required for obtaining a seaweed farming licence The learnings from experiencing the war in Ukraine

    It has been an absolute eye opener for me to hear the insights and thoughts Morten shared during our chat, I hope you will enjoy it.


    *

    Check out the ⁠Inside Seaweed Newsletter⁠! Just one short email per month, no spam and you can cancel at any time.

    Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠insideseaweed.com ⁠

    *

    Useful Links:
    Morten Kroslid on Linkedin
    Sirputis: Website, Linkedn, Facebook and Insagram
    SoftSeaweed: Website and LinkedIn

    Morten Kroslid's Bio:

    Morten Kroslid is CEO of Sirputis, a company providing equipment for seaweed cultivation and processing. He is also Co-Founder of SoftSeaweed, a software solution developed to make seaweed farming businesses more sustainable and profitable. Morten studied Business and Economics in his native Norway and went on, over the years, to become the founder or co-founder of more than 20 start-ups in several different countries. In the last few years he's focused on innovation aimed at enabling the growth of the seaweed industry globally.

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    Inside Seaweed's host is Fed DeGobbi, get in touch on ⁠LinkedIn⁠, ⁠Twitter⁠, or directly via ⁠email⁠. Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!