Avsnitt
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Nick Maxwell captained Collingwood to a premiership. He also had no idea he was a leader until his teammates sat him down and told him.
We talk about what it actually takes to lead when the structure disappears, why the "I'll just do it myself" habit is the quiet killer of growth, and the one piece of advice that changed how Nick makes decisions under pressure. He's honest about the failures of building Eclat, the mess of managing people across generations, and what 20 years in elite sport teaches you about showing up the same way every single day.
Turns out leadership isn't that different whether you're on the MCG or running a business solo.
Connect with IGC: https://linktr.ee/youreingoodcompany/
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Sally Capp has had one of those careers that makes you feel exhausted and inspired at the same time. From lawyer to venture capital founder, to the first directly elected female Lord Mayor of Melbourne (through a pandemic, no less), to startup investor - she's done it all with what she calls a "have a go" attitude.
In this interview, we get into the stuff nobody puts in their bio: the investment pitches that kept getting knocked back, the anxiety you feel taking on a new challenge, and why her Israeli investor friend asked her for a slide deck of her five best failures.
Sally's big message? Make a decision. And if it's wrong - make another one. This is the kind of conversation that'll make you stop overthinking and start moving.
Connect with Sally: https://www.linkedin.com/in/sallycapp/
Connect with IGC: https://linktr.ee/youreingoodcompany/
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Saknas det avsnitt?
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We're back. And honestly? A lot has been happening.
Em and Karina pull up a seat and catch you up on everything - the burnout they didn't see coming, the financial reckoning one of them had to sit with, and the very humbling realisation that they'd built the hamster wheel they were running on.
This one's real, a little chaotic, and very self-employed. Exactly what we're here for.
New episodes drop every Tuesday.
Connect with IGC — https://linktr.ee/youreingoodcompany/
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In Part 2, we shift from structure to strategy — unpacking how the AFL actually operates as a commercial beast.
Using Gather Round as our lens, we break down how the league creates value across multiple layers — from corporate hospitality and partner opportunities, to tourism outcomes for host states and incremental revenue streams for clubs.
But it’s not just about the dollars.
We also explore the role of fan experience in a broadcast-first sport, and how initiatives like Gather Round bring the game back to its roots — from packed suburban grounds to destinations like Norwood and the Barossa.
And of course, we couldn’t help ourselves… we finish by looking ahead. What happens next? Does South Australia keep it? Who else is in the mix? And how far can the AFL take this model?
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You can take the girls out of the AFL… but you can’t take the AFL out of the girls.
With both Em & Karina having worked in the industry, we’re heading back to our roots to unpack all things AFL - but through a business lens.
Coming to your ears from South Australia in the lead-up to Gather Round, this is Part 1 of a 2-part series diving into the business of the AFL.
In this episode, we break down the (surprisingly interesting) structure behind the AFL and its clubs — from its not-for-profit, public company model to how the whole ecosystem actually works. We also start to explore how the league has evolved over time, leaning into innovation and new opportunities to become the commercial juggernaut it is today.
The US billionaire who tried to buy GWS, Tom Morris - https://www.sen.com.au/news/2026/03/24/afl-2026-tom-morris-story-time-the-us-billionaire-that-tried-to-buy-the-gws
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In this week’s episode of Business Confessionals Karina opens up about how her definition of success has completely shifted since going out on her own - and how ambition doesn’t always look the way you thought it would. Less external validation, more internal “am I actually okay with this?”
We also get into the big one - building a business as a woman while trying to figure out if/when a family fits into the picture (and how the timeline pressure quietly creeps in whether you like it or not).
And from the community:
“I haven’t paid my last three BAS payments…”“I honestly cannot be bothered with social media anymore. Are we all just full-time content creators now??”So yes - we’re talking money avoidance, content fatigue, shifting priorities… and what success actually looks like when no one’s clapping.
If you’ve ever questioned your ambition, your timelines, or your tolerance for Instagram… you’re in good company.
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This one’s the comedown after the launch.
A proper, slightly delusional post-launch debrief - what the past few weeks have actually looked like behind the scenes, from juggling business and life to navigating pressure, cash flow challenges and figuring out what’s next.
Emily shares the reality of balancing In Good Company, The Management Group and life, while Karina opens up about a tough financial patch, what it forced her to change, and how she’s come out the other side.
We also get into life outside of work, big decisions on the horizon, and whether we’re actually taking a break over Easter… or just pretending to.
No highlight reel. Just where we’re really at.
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We said we were bringing good people… and this week, we really mean it.
In this episode of In Good Company, we’re joined by the one and only Titus O’Reily — writer, comedian, and the mind behind one of Australia’s most recognisable personal brands.
We get into how “Titus O’Reily” came to life, what it takes to turn a passion into a sustainable business, and the realities of building a career off the back of something you genuinely enjoy.
We also cover:
Personal branding (beyond the highlight reel)Creative vs. commercial workBoundaries, decisions, and what to say no toLessons from self-employmentA good one for anyone building something of their own - or thinking about it.
https://linktr.ee/youreingoodcompany
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What started as a few conversations about the realities of self-employment has grown into In Good Company - a community designed to give freelancers and small business owners the kinds of support, connection and opportunities that are often built into larger businesses.
In this episode, Em and Karina unpack why they started IGC, the gaps they kept seeing in self-employment, and exactly what’s included inside the membership.
If you’re interested in what we’re building with In Good Company, this episode’s for you.
Welcome to In Good Company. We're happy to have you!
Join Today - https://youreingoodcompany.com.au/membership/
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Social media can feel overwhelming, but it’s actually one of the few marketing channels you can truly own.
In this Good Guide episode, Em and Karina break down where social media fits in your marketing mix, how different platforms work, and how to approach content without burning yourself out - from two people figuring it out in real time.
Connect with Us - https://linktr.ee/youreingoodcompany
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This week on the podcast, Em & Karina sit down with Becky McCullock, the creative brain behind the In Good Company brand you see and love.
We chat all things design, business, and what it really takes to stay grounded when things feel messy behind the scenes. Becky shares her mindset-led approach to staying calm in the face of challenging times in business, and how she even brings a little spirituality into her new business approach.
It’s an honest, thoughtful conversation about trusting yourself, slowing down, and building something that actually feels aligned to the life you want to build.
Connect with Becky - https://www.instagram.com/beckymccullock/
Connect with Us - https://linktr.ee/youreingoodcompany
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Welcome to Business Confessionals - where we say the things business owners usually keep to themselves.
In this episode, we’re unpacking:
– the temptation of a business hall pass
– lingering regret from past business decisions
– running all your money through one account and quietly hoping your accountant doesn’t ask about the Uber Eats
– and what it really looks like when your “business plan” is just vibes and day-by-day decisionsIf you’ve ever felt like you’re winging it, side-eyeing your past choices, or wondering how everyone else seems so organised - this one will feel uncomfortably familiar.
Connect with Us - https://linktr.ee/youreingoodcompany
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Single, committed, in a situationship… or actively pretending everything’s fine?
In this Valentine’s Day special, we take a very unserious (but very real) look at business as a relationship. We talk career dating profiles, bad first-date energy in business, whether you actually need to love what you do to succeed, and if running a business or partnership is basically a marriage.
Cheeky, honest, and painfully relatable — perfect listening for your commute, walk, or end-of-week knock-off.
Connect with Us - https://linktr.ee/youreingoodcompany
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Websites. Domains. Hosting. DNS. Custom emails.
If your eyes glaze over just reading that list - you’re not alone.In this episode of Good Guides, Em and Karina break down the behind-the-scenes basics of websites and custom email addresses in a way that actually makes sense. Born from Karina’s very real experience of trying to set up a custom email… and accidentally falling down the website rabbit hole, this episode is designed to demystify the tech without overwhelming you.
Using one simple analogy throughout (think: street addresses, blocks of land, GPS and houses), we explain:
How websites and custom emails are connected
What a domain actually is (and why it matters)
What DNS does behind the scenes
The difference between website hosting and email hosting
Where website builders like Wix, Squarespace and WordPress fit in
How we’ve set things up in our own businesses (and what we’ve learnt along the way)
This is not a deep technical dive - it’s the confidence-building basics you need to get started, ask better questions, and stop feeling lost every time someone says “just update your DNS”.
If you’re:
Setting up a website
Creating a custom email address
Or doing both and feeling mildly panicked
This Good Guide is for you.
Connect with Us - https://linktr.ee/youreingoodcompany
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In this episode of In Good Company with, Em & Karina interview Sophia Anderson, Founder & Growth Consultant of Wise Mind Consulting.
With a wedding and honeymoon coming up, Sophia gets real about planning time off, managing income as a solopreneur, and what running a one-person business actually demands. She shares the hardest lessons, the biggest wins, and how her experience with psychiatric care earlier in her career reshaped the way she works, leads, and builds today.
We also dive into her vision for Wise Mind Consulting, what success looks like in 2026, why she’s all-in on AI for business, and the advice she’d give anyone building something on their own terms.
Connect with Soph
Website: https://www.wisemindconsulting.com.au
Instagram: https://www.instagram.com/wisemind.consulting/
Episode Links
Soph on Life After I Left with Kat Dunn - https://open.spotify.com/episode/3WOZ1xaBFVjNilhf1TQ9a3?si=MytyDQ20SJuQgVw6pyWlPg
She's On The Money - Victoria Devine
Podcast -https://open.spotify.com/show/3S1XdTyuhErGDAEgLEjl9c?si=abbeb6abdc02498a
Book - https://www.shesonthemoney.com/books#sotm-book-list
Connect with Us
https://linktr.ee/youreingoodcompany
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Brand new episode format in 2026 - Business Confessionals. This is your digital coffee (or wine) catch up where we debrief, unload and vent about the messy and often funny parts of running a business!
In this ep Em and Karina both bring a confessional and we unpack 2 community submissions.
Connect with Us
https://linktr.ee/youreingoodcompany
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Hello 2026!
Kicking the year off choosing our words of the year and talking through how we’re actually approaching goal setting for business and life.
No resolutions. Just intention.
Karina's Goal Setting Recs
Pinterest & Shuffles - https://help.pinterest.com/en/article/shuffles
MiGOALS Diaries - https://migoals.com/
Emma Edwards/The Broke Generation - https://www.instagram.com/the.brokegeneration/
Atomic Habits by James Clear - https://jamesclear.com/atomic-habits
Connect with Us
https://linktr.ee/youreingoodcompany -
We’re closing out 2025 the only way we know how — with a proper debrief and an eye firmly on what’s next.
In this episode, we talk through the good and the gritty from the year across our individual businesses, Hyde Dept. and The Management Group. The wins we’re proud of, the moments that challenged us, and the lessons that didn’t come easy.
We also wrap the first few months of In Good Company — what’s landed, what’s still taking shape, and what we’ve learned from building it in real time — before giving you a sneak peek at what we’re gearing up for in 2026.
Consider this our sign-off to 2025… and a glimpse into what's ahead.
CONNECT WITH US
https://linktr.ee/youreingoodcompany
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In this episode, we’re joined by Geordie Miles, CEO of Spark Event Group and VIPeople. From his early days in motorsport to launching Miles Per Hour, Geordie shares how backing himself led to building and scaling a national events and workforce business.
We unpack the evolution of Spark Event Group, the acquisition of VIPeople, and what it really takes to grow through mergers, systems and people - without losing your values.
CONNECT WITH GEORDIE
LinkedIn - https://www.linkedin.com/in/geordie-miles/
Spark Event Group - https://sparkeventgroup.com
VIPeople - https://vipeople.com.au
CONNECT WITH US
https://linktr.ee/youreingoodcompany
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Ever sat in a meeting nodding along while someone throws around acronyms you definitely don’t understand? Same.
In this episode, Em and Karina break down some of the most common business acronyms you’ll hear — from B2B and KPI to BAS, EBITDA and ROI. They also dive into government terms, marketing jargon, finance language and the random bits of business shorthand that seem to pop up everywhere.
Think of it as your unofficial translation guide to the alphabet soup of running a business.
Connect with us - https://linktr.ee/youreingoodcompany
- Visa fler
