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Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.
This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.
With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?
About our co-host, James Cridland
James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future.James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist.
@JamesCridland on Twitter
James's Website
Links to interesting things from this episode
IAB Podcast Analytic Certification & Compliance ExplainedIAB “Compliance” or “Certified” - the differenceSpotify leaves the IAB; no longer certifiedIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would like to co-host with us, please let us know via Twitter (https://twitter.com/inaroundpodcast) and we'll get you booked!
Please tell your friends that the show is available on Spotify (https://inandaroundpodcasting.com/spotify), (https://inandaroundpodcasting.com/apple) and YouTube (https://inandaroundpodcasting.com/youtube), plus wherever else they may listen to their podcasts.
The podcast is also available at https://www.inandaroundpodcasting.com.
Mentioned in this episode:
A Breath of Fresh Air with Sandy Kaye
Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
A Breath of Fresh Air
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting.
Takeaways
Many podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, now Spotify for Podcasters.The lack of immediate feedback and community engagement in podcasting can be disheartening for new podcasters.The influx of celebrity podcasts and the perception of difficulty in getting noticed may discourage indie podcasters.To overcome these challenges, podcasters should focus on their internal motivation, have a long list of episode topics, and plan for breaks or hiatuses.Setting realistic expectations is crucial in podcasting, as it takes time and effort to grow an audience and make money.Podcasting is not a quick way to make six figures, and it's important to focus on creating valuable content and building a loyal audience.Our co-hosts this week:
Ashley Hamer
Ashley Hamer is Managing Editor at Descript, an AI-powered audio and video editor. She's also the author of the Weekly Tweak, a newsletter that helps podcasters improve their show week by week, and the creator/host of Taboo Science, a podcast that examines taboos through a scientific lens. Formerly, she was the co-creator and co-host of Curiosity Daily, a daily science podcast from Discovery. She lives in Asheville, North Carolina with her husband and toddler daughter where she plays jazz saxophone at venues around the city.
@smashleyhamer on Twitter - Ashley on YouTube - Ashley's Website
Dave Jackson
Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame.His flagship show is at www.schoolofpodcast..com
@DaveJackson on Twitter - @schoolofpodcasting on Instagram - Dave on YouTube - Dave's Website Dave's Facebook page
Links to interesting things from this episode
The Podcast Launch Accelerator - Free Online Podcast Course | CaptivateNeil Scott | National Association of Addiction Treatment ProvidersTink Media Podfade: surprising reasons why podcasters give up | Ana XavierTotal podcasts in the index - Podcast IndexHow many episodes do podcasts have? - Podcast IndexHow many podcasts make... -
Saknas det avsnitt?
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In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future.
The conversation also touches on the need for apps to offer more features and interactivity to both listeners and creators, and the potential for larger apps to tap into their existing platforms and open up APIs to smaller apps, creating a more diverse and innovative ecosystem.
Takeaways
Podcasting apps face challenges in terms of monetization and discoverability.Apps need to offer more features and interactivity to attract and retain listeners and creators.Larger apps could tap into their existing platforms and open up APIs to smaller apps to create a more diverse and innovative ecosystem.Education and communication are key to bridging the gap between the podcasting community and the mainstream audience. Listen to your audience and be selective about which features to use in your podcasting app.App closures and consolidations are likely to occur in the future.Support your favorite podcasting apps to help them stay in the game.Links to interesting things from this episode
Amazing Spider-TalkTom Buck - YouTubePodcasting 2.0 | Dave JonesGuy Martin | LinkedInShare of downloads by podcast apps13 Podcast Statistics You Need To Know For 2024Our recommendations for a new podcast app to replace Google Podcasts and StitcherPodcast Industry in 2024: Top Platforms, Audience Stats, & Ad TrendsPodcast App Development - Features, Cost, and StepsRadioPublic is Shutting DownIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would like to co-host with us, please let us know via Twitter (https://twitter.com/inaroundpodcast) and we'll get you booked!
Please tell your friends that the show is available on Spotify (https://inandaroundpodcasting.com/spotify), (https://inandaroundpodcasting.com/apple) and YouTube (https://inandaroundpodcasting.com/youtube), plus wherever else they may listen to their podcasts.
The podcast is also available at https://www.inandaroundpodcasting.com.
Mentioned in this episode:
The #1 Place for Podcasting News - Podnews Newsletter
Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day.Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review.It's free and we highly recommend that you subscribe!
Podnews
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
NOTE: Some of this audio is a little sketchy because it was recorded using some Bluetooth mics on site at Podcast Movement Evolutions 2024. Probably worth an upgrade...
As the podcasting industry descended on Los Angeles for Podcast Movement Evolutions, the talk centred around YouTube, podcast downloads in mobile games and the annual geek out over data thanks to The Infinite Dial and The Podnews Report Card.
But what was Podcast Movement Evolutions 2024 like, really? Let's review...
Takeaways
Podcast Movement Evolutions is a valuable event for both industry professionals and creators.There is a need to clearly differentiate between industry-focused and creator-focused content at podcasting events.Networking at the parties is a crucial aspect of podcasting events and can lead to valuable connections and opportunities.Podcast Movement is a must-attend event for podcasters looking to expand their knowledge and network with industry leaders.The 'Stupid Stuff in Podcasting' segment provides insights into the challenges and annoyances faced by podcasters in the industry.Chapters
00:00 Sing along intro00:25 Podcast Movement Evolutions 2024 Review31:35 The Wave File32:10 LIVE Stupid Stuff in Podcasting with Industry Leaders52:07 Conclusion and Thank You to ListenersLinks to interesting things from this episode
Evolutions by Podcast Movement 2025Podcast Movement 2024 | Podcast Conference | August in Washington, D.C.Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would like to co-host with us, please let us know via Twitter (https://twitter.com/inaroundpodcast) and we'll get you booked!
Please tell your friends that the show is available on Spotify (https://inandaroundpodcasting.com/spotify), (https://inandaroundpodcasting.com/apple) and YouTube (https://inandaroundpodcasting.com/youtube), plus wherever else they may listen to their podcasts.
The podcast is also available at https://www.inandaroundpodcasting.com.
Mentioned in this episode:
The #1 Place for Podcasting News - Podnews Newsletter
Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day.Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review.It's free and we highly recommend that you subscribe!
Podnews
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
Let's explore the moral aspect of AI and the importance of maintaining human connection and authenticity in content creation.
Takeaways
Maintaining human connection and authenticity is crucial in content creation, and AI should be used as a tool to enhance and streamline the process.Voice impersonation and the security of personal voices are valid concerns in an AI-driven world, and measures should be taken to protect creators and their content.Creators should be intentional in their content creation, focusing on their unique stories and expertise, and using AI to enhance their message rather than replace it.Platforms have a responsibility to ensure ethical use of AI and protect creators, but creators also have a role in understanding and mitigating the risks associated with AI. AI regulation is necessary to protect individuals and society from potential harm.Private companies, such as Apple and Spotify, should collaborate to address AI regulation collectively.Individuals face challenges in protecting themselves from AI, and government intervention is needed.AI tools, such as transcription services, can enhance accessibility and improve podcasting workflows.Video is not essential for podcasting success; audio-only podcasts can thrive.Chapters
00:00 Sing along intro00:13 Guest introductions03:12 "Does AI Need Regulation in Podcasting?"28:14 The Wave File45:37 Stupid Stuff in Podcasting48:12 The Flattering Ram50:00 Wrapping upDeirdre Tshien Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content! Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts.She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America.Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps expert entrepreneurs beat obscurity, amplify their message and build their movements! Deirdre's Facebook group Deirdre's Facebook page Deirdre on YouTube Deirdre's Website
Kattie Laur Kattie Laur is an award-winning, freelance podcast producer and writer based in Brantford, Ontario. She has a life-long love of public radio, and has been clinging to the podcasting space since 2013.As both a professional and independent podcast creator, Kattie’s insights have her keenly focused on making the Canadian podcasting ecosystem sustainable, equitable and world-renowned.Kattie writes the biweekly newsletter for the Canadian podcasting ecosystem, Pod the North. Pod the North’s regular readers include many media excutives from the likes of CBC Podcasts, Spotify and Apple Podcasts.She is currently also working on her debut podcast, Canardian, in association with her newsletter coming Spring 2024. @podthenorth on Instagram @PodKatt on Twitter Kattie on YouTube
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In this episode, Mark, Danny, Joe Casabona, and Daniel J. Lewis discuss the future of Podcasting 2.0 and its impact on the podcasting industry.
They explore the challenges and benefits of implementing Podcasting 2.0 features, such as transcripts and chapter markers. The conversation also touches on the complexity of value for value in Podcasting 2.0 and the need for better app support.
Additionally, they discuss the importance of engagement and handling negative reviews in podcasting. The episode concludes with Danny's dream AI tool and a recommendation for the Knick Knack News podcast.
Takeaways
Podcasting 2.0 is an evolving movement that aims to improve the podcasting and podcast consumption experience for everyone.
Implementing Podcasting 2.0 features should be based on the goals and needs of individual podcasters and their audiences.
Reviews and ratings do not directly impact podcast rankings, but they can provide social proof and engagement opportunities.
Engaging with listeners and focusing on the positives is more important than dwelling on negative reviews.
App support for Podcasting 2.0 features is still limited, but the recent support from Apple is a positive sign for the future of the movement.
Chapters
00:00 Introduction01:05 Introductions04:40 Is Podcasting 2.0 pointless?24:36 The Wave File26:04 The Wonderfully Whimsical Podcasting Wishlist: Danny's fancy AI idea28:19 The Flattering Ram: Knick Knack News from Daniel30:53 Stupid Stuff in Podcasting: Reviews = rankings, argh!38:14 Wrap upLinks to interesting things from this episode
Knick Knack News - recommended by Daniel J. Lewis during The Flattering Ram segment!Is Podcasting 2.0 clear enough?Daniel J. Lewis and James Cridland Launch Podcasting2.org - Podcast WorkflowsBest Host for Podcasting 2.0Podcasting 2.0 - Making podcasts better for everyone!TrueFans | For The Fans™V4V - A New Way to Think about ValueIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would like to co-host with us, please let us know via Twitter (https://twitter.com/inaroundpodcast) and we'll get you booked!
Please tell your friends that the show is available on Spotify (https://inandaroundpodcasting.com/spotify), (https://inandaroundpodcasting.com/apple) and YouTube (https://inandaroundpodcasting.com/youtube), plus wherever else they may listen to their podcasts.
The podcast is also available at https://www.inandaroundpodcasting.com.
Mentioned in this episode:
The #1 Place for Podcasting News - Podnews Newsletter
Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day.Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review.It's free and we highly recommend that you subscribe!
Podnews
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
“You can’t make money unless you have 10-20,000 downloads in the first 28 days”, and “you’re not serious podcaster if you’re not hitting those downloads, you’re just a hobbyist”
Plus! Stupid stuff from a "guru" telling us to double our output and our guest co-host drives The Flattering Ram!
Our co-host this week is Verity Sangan, Verity is the host of The Lazy Girl’s Guide to Podcasting; she loves everything podcasting related and advocates that podcasting needs to be neither expensive or tech-intensive. When she’s not podcasting, Verity is a health and social care lecturer at an FE college..
Connect with our co-host: @VeritySangan on Instagram, @VeritySangan on Twitter, Verity's Website.
Takeaways
Monetisation opportunities in podcasting go beyond traditional sponsorships and can include direct sales, merchandise, speaking engagements, and more.Nurturing super fans is a long-term process that requires thoughtful work and strategy.The old school thinking that high download numbers are necessary for monetization is not always true, and alternative approaches can be successful.It's important to have a clear vision and strategy for your podcast, considering factors such as audience, goals, and values.The elitist mindset in the podcasting industry can discourage aspiring podcasters, but it's important to focus on your own journey and passion. Don't let the elitist mindset in podcasting discourage you from starting a podcast. Enjoy the process and focus on your own goals.Having a plan is important for podcasters who want to achieve specific outcomes, such as monetization or building a community.Starting a podcast as a hobby can lead to unexpected opportunities and growth.Building super fans takes time and consistency. Don't expect immediate results.Celebrity podcasts may have an advantage in terms of initial listenership, but building a loyal fan base takes time and effort.Doubling the number of episodes does not necessarily lead to increased listenership. Focus on quality and engaging content.Listenership is more important than download numbers. Focus on building a loyal audience.Shine a light on people doing great things in the podcasting industry and support their work.Chapters
00:00 Introduction and Overview01:03 Introducing the Guest Co-host06:43 Monetization Opportunities10:53 The Importance of Strategy in Podcasting13:54 Nurturing Super Fans15:48 Old School Thinking vs. New Approaches to Monetization21:03 The Elitist Mindset in Podcasting22:32 The Elitist Mindset in Podcasting24:08 The Importance of Having a Plan24:38 Starting a Podcast as a Hobby26:08 The Long Process of Building Super Fans27:39 The Reality of Celebrity Podcasts29:33 Stupid Stuff in Podcasting - The Stupid Advice of Doubling Episodes31:30 The Importance of Listenership over Downloads36:45 The Flattering Ram - Shining a Light on People Doing Great Things40:00 Wrap upLinks to interesting things from this episode
Joe Casabona's LinkedIn PostKS&R Report: Podcasts are Replacing Traditional Media ConsumptionIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would
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In this bonus episode, Mark and Danny discuss the purpose and vision of the In and Around Podcasting show. They emphasize the importance of inclusivity and alternative viewpoints in the podcasting industry. They introduce the show's segments, including the Stupid Stuff in Podcasting, the Flattering Ram, the Wave File and the Whimsical Podcasting Wishlist. The hosts express their excitement for the show and their commitment to highlighting powerful podcasting perspectives.
Takeaways
Inclusivity and alternative viewpoints are crucial in the podcasting industry.The industry should strive to be more accessible and welcoming to all podcasters.Recognizing and highlighting good people and their contributions in the industry is important.Sharing ideas and giving credit to all podcasters, regardless of their status, can lead to industry progress.Chapters
00:00 Introduction and Purpose of the Show01:21 The Love for Podcasting02:38 Challenges of Being a Solo Podcaster04:15 The Importance of Inclusivity in the Podcasting Industry06:03 The Need for Alternative Viewpoints08:21 The Vision of In and Around Podcasting09:18 The Trend Towards Inclusivity in the Podcasting Community10:14 The Importance of Making Podcasting Accessible11:05 The Divide in the Podcasting Industry12:03 Introduction to Show Segments13:23 The Stupid Stuff in Podcasting14:28 The Flattering Ram15:23 Highlighting Good People in the Industry16:25 The Whimsical Podcasting Wishlist19:01 Equalizing Ideas and Giving Credit20:18 Excitement for the Show21:08 Closing RemarksIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would like to co-host with us, please let us know via Twitter (https://twitter.com/inaroundpodcast) and we'll get you booked!
Please tell your friends that the show is available on Spotify (https://inandaroundpodcasting.com/spotify), (https://inandaroundpodcasting.com/apple) and YouTube (https://inandaroundpodcasting.com/youtube), plus wherever else they may listen to their podcasts.
The podcast is also available at https://www.inandaroundpodcasting.com.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
Want to sing along to the intro? We made you some lyric sheets! Download them here: https://www.inandaroundpodcasting.com/lyrics (no email required).
It was essential to get the music of In & Around Podcasting right in order to create a brand that is lighthearted yet authoritative; a brand focused on making subjects that can be quite dry, accessible to anyone interested in the podcasting space.
Having gone through the designer brief to create the various cover art (yes, we have more than one!) we started the process of finding a musician and producer that could capture the brand in audio form and elevate it to a high level.
Our guest, Catherine Rannus, did just that and crafted an audio brand that stands out in the podcasting industry and creates an unforgettable "earworm" experience and a range of useful segment drops that embody the vibe of the hosts and the segments themselves.
About our guest, Catherine Rannus
With an extensive repertoire from pop to jazz and classical to traditional, Catherine has been providing live music for weddings and functions for over 20 years. Whether playing piano solo, or singing as well Catherine creates a lovely backdrop to conversations in sophisticated and romantic settings, quietly creating a sense of occasion unique to your special requirements.
Catherine can be found online at Catherine's Website; her Instagram is @catherinerannus on Instagram and her X (Twitter) is @catherinerannus on Twitter.
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In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would like to co-host with us, please let us know via Twitter (https://twitter.com/inaroundpodcast) and we'll get you booked!
Please tell your friends that the show is available on Spotify (https://inandaroundpodcasting.com/spotify), (https://inandaroundpodcasting.com/apple) and YouTube (https://inandaroundpodcasting.com/youtube), plus wherever else they may listen to their podcasts.
The podcast is also available at https://www.inandaroundpodcasting.com.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.
Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".
In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.
The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you're an independent creator who would like to co-host with us, please let us know via Twitter (https://twitter.com/inaroundpodcast) and we'll get you booked!
Please tell your friends that the show is available on Spotify (https://inandaroundpodcasting.com/spotify), (https://inandaroundpodcasting.com/apple) and YouTube (https://inandaroundpodcasting.com/youtube), plus wherever else they may listen to their podcasts.
The podcast is also available at https://www.inandaroundpodcasting.com.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
