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The World Cup is here and for sports betting operators, it could be one of the biggest player acquisition and engagement opportunities of the year.
In this episode of iGaming Daily, live from SBC Summit Americas 2026, Fernando Noodt is joined by Jeff and Mauricio from Optimove to discuss how operators can turn huge World Cup traffic into long-term player value.
The conversation explores how sportsbooks can retain first-time depositors, cross-sell World Cup bettors into other products, personalise CRM campaigns, and use AI decisioning to deliver the right message, bonus and experience to the right player at the right time.
In this episode:
✅ Why the 2026 World Cup is a major opportunity for US and Canadian sportsbooks
✅ How operators can retain first-time depositors
✅ Why cross-selling into casino, Wimbledon, baseball and other sports matters
✅ How player behaviour changes after a favourite team is eliminated
✅ Why Latin American football passion goes beyond bonuses
✅ How operators can avoid spammy World Cup messaging
✅ Why personalisation is more than putting a name in an email
✅ How testing and measurement can optimise bonuses
✅ The difference between generative AI and AI decisioning
✅ Why the “NFLification” of World Cup betting could drive engagementWith 104 matches in a single month, operators have a huge opportunity but also a major challenge: how do you keep players engaged without overwhelming them?
🔔 Subscribe for weekly iGaming news, analysis, and industry interviews.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
#iGamingDaily #WorldCup #SportsBetting #Optimove #iGaming #PlayerEngagement #CRM #AI #BettingIndustry #WorldCup2026 #SBCSummitAmericas
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How did US sports betting go from the Las Vegas sportsbook to a nationwide industry?
Live from SBC Summit Americas in Fort Lauderdale, Adam Candee sits down with legendary Las Vegas bookmaker Art Manteris to discuss the history, evolution and future of sports betting in America.
With decades of experience across some of Las Vegas’ most iconic sportsbooks, Art shares stories from the industry’s early days, the creation and repeal of PASPA, the rise of online betting, the impact of prediction markets and why integrity monitoring has always been central to the sportsbook business.
In this episode:
✅ How Las Vegas shaped the modern sports betting industry
✅ Why prediction markets surprised even industry veterans
✅ The story behind PASPA and its unintended consequences
✅ How offshore betting grew during prohibition
✅ Why sportsbooks have always played a role in sporting integrity
✅ The future of AI-powered integrity monitoring
✅ What could come next for Las Vegas sportsbooks
✅ Art Manteris’ new book and decades of betting industry storiesFrom the repeal of PASPA to the emergence of prediction markets, this is a wide-ranging conversation on where sports betting has been — and where it may be heading next.
🔔 Subscribe for weekly iGaming news, analysis, and industry interviews.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
#iGamingDaily #SportsBetting #LasVegas #PASPA #PredictionMarkets #GamblingNews #BettingIndustry #Sportsbook #SBCSummitAmericas #GamingIndustry
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Saknas det avsnitt?
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Sir Keir Starmer is out and Andy Burnham could be heading to Number 10.
But what does that mean for UK gambling? We break down Burnham's full track record on gambling regulation, from cancelling the Supercasino project to his anti-sponsorship campaigns as Mayor of Greater Manchester.
Is the online gambling UK industry facing its biggest political threat in years? Martyn Elliott (SBC Media Director) and Ted Orme-Claye (SBC News Editor) join us to analyse the warning signs, the political chaos at the DCMS, and what the industry should be watching right now.
🎙️ IN THIS EPISODE:
Starmer Out, Burnham In?
Burnham's history with gambling regulation
The Supercasino decision & what it tells us
Greater Manchester anti-gambling campaigns explained
DCMS instability: 7 Culture Secretaries since 2019
Baroness Twycross: the one voice of continuity?
What happens to UK gambling tax under a new PM?
Industry verdict: danger signs or manageable risk?🔔 Subscribe for weekly iGaming news, analysis, and industry interviews.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
#UKGambling #AndyBurnham #iGaming #GamblingRegulation #UKPolitics
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Artificial Intelligence is changing every industry, but what does it actually mean for iGaming marketing?
At SBC Summit Americas 2026, Fernando Noodt sat down with Shai Frank, SVP of Product and GM Americas at Optimove, to discuss how AI is reshaping CRM, personalization and the future of player engagement.
The conversation explores Optimove's "positionless marketing" philosophy and why AI is enabling marketers to move faster, make smarter decisions and create more personalised experiences than ever before.
In this episode:
✅ What is Positionless Marketing?
✅ How AI is changing CRM strategies
✅ Why human judgement still matters
✅ AI-powered campaign personalisation
✅ Journey decisioning and player lifetime value
✅ The role of ChatGPT, Claude and Gemini in marketing
✅ Why there are no AI "best practices" yet
✅ The future of AI in iGamingCould AI fundamentally change the way operators engage with players? And where do marketers fit into this new world?
#AI #iGaming #CRM #Marketing #Optimove #ArtificialIntelligence #PlayerEngagement #SportsBetting #Casino #Tech -
Prediction markets have become one of the biggest stories in gaming, fintech and sports betting, but Canada's approach looks very different from the United States.
Kalshi is entering the Canadian market through a partnership with Wealthsimple, giving users access to thousands of event contracts. However, there is one major restriction: no sports betting contracts and no political markets.
In this episode of iGaming Daily, Fernando Noodt is joined by Canadian Gaming Business Editor Tom Nightingale to break down:🎯 Kalshi's entry into Canada
🎯 The Wealthsimple partnership
🎯 Why sports contracts are prohibited
🎯 Canada's unique regulatory framework
🎯 The role of CIRO and Canadian regulators
🎯 How prediction markets differ from sports betting
🎯 What this means for operators and sportsbooks
🎯 Whether sports prediction markets could eventually arriveThe pair explore why regulators are taking a cautious approach and what the future could hold for one of the fastest-growing sectors in betting and financial trading.
#PredictionMarkets #Kalshi #Fintech #iGaming #SportsBetting #Canada #GamingIndustry #BettingIndustry #Wealthsimple #Regulation
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The UK Government is considering a major shake-up of social media regulation, including a ban on under-16s using major platforms and potential restrictions for older teenagers.
But could these measures help tackle another growing concern: illegal gambling operators targeting young people online?
In this episode of iGaming Daily, Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC News Journalist Patrick Killen to discuss:
🎯 The proposed UK social media ban
🎯 Whether restrictions would actually work
🎯 How illegal gambling operators use social media
🎯 Influencer marketing and gambling promotion
🎯 AI deepfakes and underage exposure risks
🎯 Entain's latest black market investigation
🎯 The role of Meta, TikTok, Youtube and X
🎯 What regulators can do nextThe team explores the growing relationship between social media, influencer culture and the black market gambling ecosystem, and asks whether governments, regulators and technology companies are doing enough to protect consumers.
#iGaming #SportsBetting #SocialMedia #ResponsibleGaming #GamblingRegulation #DigitalPolicy #OnlineSafety #GamingIndustry #BettingIndustry
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In this episode, SBC Media Director Martyn Elliott is joined by industry experts Alex Kane (CEO and founder of Sporttrade), David Aron (Financial markets lawyer at Lowenstein Sandler), and Ian McGinley (Partner at Sidley Austin LLP). Together, they discuss the rise of prediction markets, navigating regulatory challenges, and the long-term impact on betting and trading platforms. They also explore how these markets became mainstream and what future regulatory developments could mean for the industry.
Key Topics:
Prediction markets' mainstream adoptionRegulatory landscape and legal challengesImpact of CFTC and Congress on prediction marketsDraftKings' strategy and prediction marketsMarket maker and exchange models in betting platforms
Host: Martyn Elliott
Guests: Alex Kane, David Aron & Ian McGinley
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode, Tim Miller from the UK Gambling Commission discusses the evolving landscape of illegal gambling, the challenges of enforcement, and the role of big tech in combating illegal sites. We explore strategies for collaboration, technological advancements, and regulatory updates to protect consumers and reduce the black market.
Key Topics
The scale and challenges of illegal gambling in the UK
The importance of data and evidence in enforcement
Role of social media and big tech in illegal advertising
New powers and resources for the UK Gambling Commission
International collaboration in gambling regulation
Impact of crypto and new payment methods on gambling
Consumer protection and black market mitigation
Host: Charlie Horner
Guests: Tim Miller & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode, we analyse Flutter Entertainment's decision to delist from the London Stock Exchange and its implications for the UK and US markets. We explore the strategic shifts, investor reactions, and broader industry impacts, providing insights into the evolving landscape of global gambling.
Key Topics
Flutter's delisting from LSE and move to NYSEImpact on UK economy and gambling sectorUS market strategy and investor influenceBroader industry implications and regulatory environmentShareholder changes and investor sentimentHost: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode, SBC Media Director Martyn Elliott is joined by Shawn Fluharty, Chair of the Better Gambling Forum. Together, they discuss how collaboration, regulation, and innovation are shaping the iGaming sector to drive sustainability, player protection, and responsible growth.
Key Topics
The mission of the Better Gambling Forum and its global approachThe importance of early expert involvement in policy makingIndustry's move beyond compliance for sustainabilityChallenges of prediction markets and black market risksThe role of media in shaping public perception of gambling
Host: Martyn Elliott
Guest: Shawn Fluharty
Producer: Anaya McDonald
Editor: Anaya McDonaldArticle: https://sbcnews.co.uk/social-responsibility/2026/05/26/better-gambling-forum-sbc-partnership/
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode, we explore the evolving landscape of US gaming, focusing on prediction markets, regulation, and the future of land-based and online betting. Featuring insights from industry experts at SBC Summit America, this discussion offers a comprehensive view of current challenges and opportunities.
Key Points
Prediction markets regulation and legal landscapeImpact of regulation on prediction markets and operatorsGrowth opportunities in US iGaming and sports bettingLand-based gaming modernisation and AI integrationMarket strategies of major operators like Bet365 and BetMGMHost: Fernando Noodt
Guest: Adam Candee
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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This episode explores the evolving landscape of prediction markets in the gaming industry, focusing on regulatory challenges, regional differences, and future prospects. Experts discuss recent developments in Latin America and the US, highlighting the importance of regulation, legal debates, and industry trends.
Key Topics
Regulatory challenges for prediction marketsRegional differences in regulation (Latin America vs US)Future prospects and industry trendsHost: Fernando Noodt
Guests: Lucia Gando & Justin Byers
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Kylian Mbappé has once again found himself at the centre of a major dispute involving betting sponsorships, image rights and the French Football Federation ahead of the 2026 FIFA World Cup.
In this episode of iGaming Daily, Joe Streeter is joined by Ted Menmuir to explore the growing conflict between elite athletes and commercial betting partnerships after reports emerged that senior France internationals are unhappy with their images being used in bookmaker marketing campaigns.
The discussion explores how collective image rights work, why the dispute has resurfaced despite previous agreements, and whether this could have wider implications for sports sponsorship and gambling advertising around the world.
🎙 Topics covered:
⚽ Why Kylian Mbappé is challenging bookmaker promotions
⚽ The role of Betclic and the French Football Federation
⚽ How collective image rights work in professional football
⚽ Gambling sponsorships and athlete autonomy
⚽ French gambling advertising regulations
⚽ Whether other players and teams could follow suit
⚽ The impact on betting sponsorships ahead of World Cup 2026As football and betting become increasingly intertwined, questions around athlete control, sponsorship ethics and commercial rights are becoming harder to ignore.
Host: Jo Streeter
Guest: Ted Menmuir
Producer: Luke Miles#iGamingDaily #WorldCup2026 #KylianMbappe #SportsBetting #FootballBusiness #SportsMarketing #BettingIndustry #GamblingNews #WorldCup #ImageRights
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This episode explores the critical issue of bonus abuse in the iGaming industry, its impact on operators' revenue, and innovative solutions like AI-driven tools to combat organised fraud. Featuring Tetiana Dychenko, CPO of Casino at EveryMatrix, the discussion highlights how evolving tactics and technology are shaping the future of fraud prevention.
Key Topics
The scale of bonus abuse in 2026 and its impact on revenueThe evolution of bonus abuse tactics and organised groupsThe role of AI and behavioural analysis in detecting fraudRegulatory pressures and their influence on bonus abuseFuture trends and how operators can stay ahead of organised fraudRelevant Articles:
https://igamingexpert.com/features/everymatrix-igaming-bonus-abuse/
https://everymatrix.com/news/everymatrix-plays-mythbusters-on-igaming-bonus-abuse/
Host: Charlie Horner
Guest: Tetiana Dychenko
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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This episode explores the recent merger between Bally's Intralot and Evoke, analysing the strategic, financial, and regulatory implications for the gambling industry. Join us as we dissect the deal's impact on UK and global markets, debt management, and future growth prospects.
Key Topics
Merger strategy between Bally's Intralot and EvokeDebt restructuring and financial strategyMarket positioning and future growth in UK and Europe
Host: Charlie Horner
Guest: Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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This episode explores the upcoming launch of Alberta's regulated iGaming market, insights from Minister Dale Nally, and lessons from Ontario's experience. We discuss market expectations, operator interest, regulatory strategies, and future outlooks for Alberta's gambling industry.
Key Topics
Alberta's iGaming market launch date and delays
Lessons learned from Ontario's regulated market
Operator interest and market competition in Alberta
Regulatory strategies and player protection
Revenue projections and market success metricsHost: Fernando Noodt
Guest: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald
Media: SBC Summit Canada ConferenceLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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This episode explores the recent transition of Andrew Rhodes from UK Gambling Commission to a senior role at Hawkbridge, analysing the implications for industry regulation, corporate governance, and future leadership in UK gambling. Experts discuss the evolving regulatory landscape, Rhodes' influence, and strategic industry insights.
Key Topics
Andrew Rhodes' career transitionImplications for UK gambling regulationHawkbridge's advisory role and industry impact
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode, Leo Judkins shares insights on decision-making, the importance of confidants in leadership, and managing pressures in the fast-paced iGaming industry. Discover practical advice for leaders to navigate challenges and build trusted relationships.
Key Topics
The role of confidants in decision-makingIndustry pressures and regulatory challenges in iGamingBuilding trusted relationships for leadership success
Host: Charlie Horner
Guests: Leo Judkins
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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This episode explores the intersection of UK welfare reform and gambling policy, featuring insights from industry experts and political analysis. We discuss proposed welfare measures, their potential impact on the gambling sector, and broader economic implications.
Key Topics
UK welfare reform proposalsImpact of welfare policy on gambling sectorPolitical strategies and industry implications
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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This episode explores the recent reported £20 million betting sponsorship deal between Betway and Manchester United, analysing its implications for football sponsorship, gambling regulation, and the evolving landscape of sports marketing.
Key Topics
Betway's sponsorship deal with Manchester UnitedImplications of gambling regulation changes in UK footballThe value and perception of betting sponsorships in football
Host: Fernando Noodt
Guests: Joe Streeter & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
- Visa fler
