This is a show about the data that is used to classify, describe, manage and protect your data. A show about metadata. All those little elements that you use to make your content findable to your consumers, to its editors, for yourself! The title? Metadata. The file size? Metadata. But why does your data need to get so meta? How much is the right amount of metadata for your content? How can you leverage metadata not just to make content findable, but also to gain insights about consumer behavior and in turn to improve your content? These are just some of the questions and topics that we will cover in I Never Metadata. As technology continues to grow and evolve, I continue to find that I never metadata I didn’t like!