Avsnitt

  • In this episode of How To Succeed Podcast, we explore the concept of organizational excellence with Jim Dunn, a seasoned Sandler trainer from Charlotte, North Carolina. Jim shares valuable insights on how leaders can build exceptional organizations by fostering a culture of continuous improvement and creating systems that make their roles less central to day-to-day operations. The discussion highlights key elements such as empowering teams, keeping up with new technologies, and ensuring everyone is aligned with the company’s vision. Jim emphasizes that true leadership involves making yourself irrelevant by delegating tasks and allowing others to thrive in their roles.

    As the conversation unfolds, Jim outlines how leaders can balance being passionate about the business and maintaining objectivity. He offers practical advice on creating clear priorities, hiring the right people, and continuously refining processes to ensure organizational growth. Whether you're a seasoned leader or an aspiring entrepreneur, this episode provides actionable strategies to take your leadership and organization to the next level.

    Timestamps:

    00:00:00 Introduction and overview of organizational excellence

    00:01:54 Misconceptions about leaders and the importance of delegation

    00:04:03 Balancing passion and emotions in leadership

    00:07:03 The six P's of organizational excellence

    00:10:21 Defining roles and positions in an organization

    00:13:14 Hiring and developing people

    00:17:19 Processes, performance metrics, and the importance of flexibility

    00:19:35 The role of tools and techniques in organizational excellence

    00:22:18 Specific tools for prioritization, onboarding, and individual training needs

    00:24:46 Customizing tools and identifying blind spots through assessments

    00:26:14 The importance of continuous learning and growth

    Key Takeaways:

    Organizational excellence is about continuous improvement and ensuring teams are aligned with the company’s vision.

    Effective leaders delegate tasks, allowing their teams to manage day-to-day operations while they focus on higher-level strategy.

    Passion and objectivity must be balanced; great leaders avoid getting bogged down in emotions and instead maintain a long-term vision.

    Creating clear priorities and defining roles within the organization is crucial for success.

    People development and training are ongoing processes that must be reinforced to keep the team growing.

    Processes need to be regularly reviewed and improved with the help of new technologies.

    Performance metrics should be tracked to ensure that organizational processes are working effectively and supporting growth.




    =========================================

    SUBSCRIBE: https://podfollow.com/howtosucceed

    Remember to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================








  • In this episode, we dive deep into understanding your sales capacity, capability, and competencies with our esteemed guest, Markku Kauppinen, CEO of Extended Disc North America. Markku, a frequent guest on our show, brings exciting news about a new collaboration between Sandler and Extended Disc: the Sales Capacity Assessment. The conversation explores the Sales Excuse Index, a metric that quantifies excuse-making behavior among sales professionals. Markku emphasizes the importance of identifying and addressing these tendencies to enhance sales performance.

    As the discussion progresses, we discuss balancing strengths and weaknesses in sales, highlighting the need for persistence and prioritizing achievement over mere activity for long-term business success.

    Timestamps:

    00:00:00 - Introduction to Sales Capacity Assessment

    00:05:30 - Importance of Assessments in Sales

    00:08:28 - Attitude Towards Excuse Making

    00:11:42 - Benchmarking Competencies

    00:14:53 - Key Sales Competencies

    00:16:20 - Difference Between Behaviors and Competencies

    00:19:21 - Team Training and Individual Development

    00:22:50 - Defining Success in Career

    00:27:56 - Overcoming Challenges in Career



    Key Takeaways:

    Assessments like the Sales Capacity Assessment aid in hiring, training, and development.

    It provides insights into an applicant's natural behaviors and sales competencies, facilitating better hiring decisions.

    The assessment evaluates behavioral styles and competency levels in various sales areas.

    The Excuse Index within the assessment measures excuse-making tendencies and highlights areas for improvement.

    Benchmarking compares team performance against industry standards, crucial for the assessment process.

    It identifies both strengths and weaknesses, enabling targeted development plans.

    Individual learning paths can be tailored based on assessment results to address specific improvement areas.

    The assessment can be retaken every six months to monitor progress and adjust development plans.

    Success in sales involves balancing strengths with development areas.

    Consistent focus on critical sales activities is essential for achieving success.





    =========================================

    SUBSCRIBE: https://podfollow.com/howtosucceed

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================





  • Saknas det avsnitt?

    Klicka här för att uppdatera flödet manuellt.

  • In this episode of the How to Succeed Podcast, social selling expert Richard Bliss from BlissPoint Consulting shares valuable insights on succeeding at social selling on LinkedIn. The discussion covers the evolution of LinkedIn as the go-to platform, emphasizing its ubiquity compared to other social media platforms. Listeners will gain practical tips on leveraging LinkedIn to generate leads, enhance their pipeline, and optimize social selling strategies.

    Bliss explains that the algorithm on LinkedIn is designed to trigger conversations between members, unlike other social media platforms like Facebook or Instagram, which are more focused on entertainment. He points out that the algorithm on LinkedIn rewards meaningful interactions that lead to conversations rather than simply garnering likes or views. This shift in mindset is crucial for salespeople looking to succeed on the platform.

    Tune in to learn how to navigate the changing landscape of social selling and maximize your results on LinkedIn.

    Timestamps:

    00:02:47 The upside-down world of social selling.

    00:06:03 LinkedIn content engagement strategies.

    00:08:37 LinkedIn sales strategies.

    00:11:15 Commenting for Sales Success.

    00:14:33 LinkedIn networking strategies.

    00:19:14 Underrated sales prospecting techniques.

    00:22:27 Cold email techniques.

    00:27:28 Engaging sales team strategy.

    00:31:13 Overcoming career setback.

    00:34:21 Leadership and communication skills.




    Key Highlights:



    LinkedIn has become the go-to platform for social selling, with widespread adoption among professionals.

    The purpose of LinkedIn is to connect with prospects and customers and build relationships, rather than entertain or distract.

    The algorithm on LinkedIn is designed to trigger conversations between members, unlike other social media platforms.

    Posting text-only content on LinkedIn generates more reach and engagement compared to videos or graphics.

    Engaging in conversations by leaving comments on prospects' posts is more effective than sending direct messages or connection requests.

    Leveraging the mentioned feature on LinkedIn can grab the attention of prospects without directly reaching out to them.

    Sales Navigator can be a valuable tool for tracking and finding prospects, but it should be used in conjunction with understanding the fundamentals of LinkedIn.

    Using AI tools like ChatGPT can help generate ideas for comments and responses to prospects' posts.

    Authentic engagement and conversations with prospects are more important than trying to cheat the algorithm or use specific posting techniques.

    Success in social selling on LinkedIn is measured by the number of people you can help and the level of enjoyment you derive from your work.



    =========================================

    SUBSCRIBE: https://podfollow.com/howtosucceed

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================




  • In this episode, we discuss buying a franchise with Josh Dubois. Most people consider business ownership to replace income or build generational wealth. Franchising fast-tracks starting a business by providing systems and resources. Josh recommends exploring options over 1-2 months without pressure to decide. He outlines the process of researching franchises, speaking with owners, reviewing financials, and managing expectations. We emphasize having a strong "why" and taking extreme ownership as a franchisee. Success requires being known in the community, following the playbook, and having a positive attitude.

    Josh's father transitioned from long hours in the restaurant industry to owning a dry cleaning franchise, which allowed him to attend Josh's games and eventually become a CEO. This lifestyle change inspired Josh to pursue business ownership before becoming a franchise broker to help others without promoting any specific franchise. He lives by "conquer the mind" – being conscious and positive to manifest goals.

    Timestamps:

    02:05 Why pick franchising over starting your own business?

    04:58 Lifestyle and legacy in franchising

    10:14 Lifestyle freedom in franchising

    12:09 The buying process and common mistakes

    17:08 Getting started and being successful

    19:41 Managing expectations between franchisor and franchisee

    21:22 Taking extreme ownership

    23:23 Tips, tricks, and hacks for buying a franchise

    25:00 You don't need to decide today

    Key Takeaways:

    Spend 1-2 months exploring franchise options to make an informed choice.

    Research thoroughly: talk to owners and review financials.

    A strong "why" drives motivation and focus.

    Extreme ownership means fully committing to the franchise’s success.

    Being known in your community benefits your business.

    Follow the franchise's systems and guidelines.

    Maintain a positive attitude to overcome challenges.

    Personal experiences can inspire and guide business decisions.

    Hands-on ownership experience helps in advising others.

    A positive mindset, or "conquer the mind," is crucial for achieving goals.



    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================



  • In this episode, we discussed the crucial importance of assessing and developing sales capacity to drive business success. We prioritized the need for sales development and defined what constitutes success in this area. We explored how assessments can uncover valuable insights into natural sales behaviors and competencies. We shared examples of effective sales development strategies and introduced the Sandler Training's Sales Capacity Assessment as a powerful tool for self-improvement and performance measurement.

    Timestamps:

    00:10: Using assessments to evaluate sales capacity, identify natural behaviors, and improve development.

    05:06: Sales assessments, excuse making, and personal growth.

    8:52 The Impact of Excuse Making on Sales Performance

    12:13 Optimizing Sales Teams Through Benchmarking and Personalized Development

    22:50 Balancing Strengths and Weaknesses in Personal Development

    25:25 Defining Success and Overcoming Challenges in Business

    Key Takeaways:

    Assessments play a crucial role in avoiding costly hiring mistakes, providing accurate information about a candidate's natural behaviors and sales competencies.

    Benchmarking sales competencies help identify areas for development and tailor training programs to enhance sales team performance effectively.

    Understanding the balance between behavioral tendencies and skill development is key to maximizing individual and team success in sales roles.

    Excuse index scores offer valuable insights into sales professionals' focus on sales activities, highlighting areas for improvement and increased productivity.

    Utilizing individual learning paths based on assessment results can lead to

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this episode, we delve deep into the pervasive and often debilitating experience of imposter syndrome with Gary Frey. Gary Frey challenges the notion that feeling like a fraud is unique to a select few, revealing its prevalence across various industries and career stages. Through open and honest conversation, we explore the root causes of imposter syndrome, including self-doubt, fear of failure, and the pressure to meet unrealistic expectations. Gary shares personal experiences, offering relatable insights and practical strategies for overcoming these challenges. By emphasizing self-compassion, building resilience, and cultivating a growth mindset, we empower listeners to challenge their inner critic and unlock their full potential.

    Moreover, we discuss the importance of work-life balance, the dangers of burnout, and the necessity of prioritizing personal well-being. By fostering a culture of open dialogue about mental health, we aim to create a supportive environment where individuals can thrive both professionally and personally.

    Timestamps:

    00:10: Imposter syndrome and its impact on high achievers, including C-suite executives and celebrities.

    07:13: Impostor syndrome, self-doubt, and behavior in sales and leadership.

    11:51: Finding the balance between career and personal life to overcome imposter syndrome.

    18:03: Embracing uniqueness and niching down to find success.

    22:59: Overcoming imposter syndrome and defining success through core values and purpose.

    28:36: The importance of gratitude and resilience in the face of adversity.

    Key Takeaways:

    Recognizing and acknowledging imposter syndrome is the first step towards overcoming it.

    Thriving in your strengths and minimizing or outsourcing weaknesses can help combat imposter syndrome.

    The importance of authenticity, resilience, and finding gratitude in challenging circumstances is emphasized.

    Practical strategies, like the "Thrive or Wither" approach and gratitude journaling, are recommended for silencing self-doubt.

    Niche down to unlock unique strengths, resist the usual, and make a positive difference without conforming to societal expectations.

    Success is defined by integrity, humility, and the ability to make a positive impact in the lives of others.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================



  • In this captivating episode, we delve into the often-overlooked potential within organizations: the 'hidden salesforce'. We explore strategies for unlocking this hidden talent pool, emphasizing the importance of cultivating curiosity and providing the necessary tools for sales success. The episode underscores the delicate balance between technical proficiency and sales acumen, highlighting the need for thoughtful, informative conversations over aggressive sales tactics. By redefining the role of technical teams and integrating them into the broader business strategy, organizations can harness their full potential and drive significant growth.

    Timestamps:

    03:44 Discussion on hidden sales potential in professional services firms.

    08:08: When to involve technical experts in sales meetings.

    13:50: Unlocking hidden sales force by redefining technical teams' purpose.

    19:03: Techniques for technical professionals to have meaningful conversations with clients.

    22:51: Empowering teams to ask hard questions and grow business.

    28:00: Sales techniques, personal growth, and networking.

    Key Takeaways:

    Redefine technical teams' purpose to focus on business growth, not just delivery.

    Empower technical teams to ask challenging questions and uncover opportunities.

    Prioritize high-potential leads through upfront qualification.

    Cultivate a culture of curiosity and inquiry to deepen client relationships.

    Invest time in understanding client challenges for effective solution tailoring.

    Overcome sales aversion by reframing sales as value delivery and knowledge sharing.

    Use powerful questioning to uncover client pain points and aspirations.

    Share industry insights to position yourself as a trusted advisor.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this insightful episode featuring Tiffany and Brad Koettels, we emphasized the pivotal role of DISC behavioral styles in navigating the complexities of sales, business, and personal relationships. Beyond recognizing the importance of understanding diverse communication preferences, we delved into the practical applications of DISC in real-world scenarios. From refining sales strategies to building stronger teams and fostering deeper connections, the podcast explored how to leverage DISC insights to achieve greater success. By dispelling common misconceptions and providing actionable advice, we aimed to empower listeners to harness the power of behavioral understanding in their personal and professional lives.

    Learning how to communicate effectively with different styles can transform your relationships and business interactions.

    Timestamps:

    0:11 How to Succeed with the Do's and Don'ts of DISC

    4:14 Adapting Leadership and Sales Styles for Team Success

    11:15 Adapting Communication Styles for Effective Team Collaboration

    15:52 Understanding Personality Types for Better Workplace Relationships

    19:21 Effective Communication Strategies for C Styles in Sales Teams

    22:57 The Impact of DISC Training on Company Culture

    25:37 Balancing Strengths and Weaknesses in Leadership and Parenting

    27:45 Transforming Relationships and Sales with Sandler and DISC Training

    29:54 Using DISC Styles to Improve Family Dynamics

    32:49 Learning to Fail to Win in Sales and Life

    Key Takeaways:

    Platinum Rule is to treat others how they want to be treated, focusing on their preferences.

    Building a team with various behavioral styles enhances performance.

    Effective communication involves understanding others' perspectives and adjusting accordingly.

    Recognizing that behavioral styles are not fixed and can be adapted.

    Balancing strengths by leveraging the strengths of different styles to create high-performing teams.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================



  • In this insightful episode, we delve into the world of pain points in sales with Emily Shaw, we tackle common misconceptions, like treating pain as a mere formality. Then, we emphasize the power of genuine curiosity and creating a safe space for prospects to reveal their emotional drivers. We'll also talk about questioning techniques to make sales conversations more productive and empower prospects with informed decision-making. So, buckle up as we explore the art of uncovering pain points and fostering meaningful connections in the sales process.

    Learn how to create a safe space where they feel comfortable revealing their emotional drivers. But it doesn't stop there! We'll also bring in another sales leader to dissect powerful questioning techniques with Emily

    Timestamps:

    00:03 Common mistakes in using pain in sales, including checklist mentality and lack of curiosity.

    06:45 Identifying and addressing pain points in sales conversations.

    11:07 Finding and articulating pain points in sales calls.

    18:50 Sales techniques, including finding and quantifying pain points.

    Key Takeaways:

    Treat pain discovery as a genuine attempt to understand prospects, not a checkbox exercise.

    Uncover the prospect's emotionally compelling reason to act by creating psychological safety.

    Use upfront contracts and follow-up questions to make sales conversations more productive.

    Ask quantification questions to help prospects gain clarity and make informed decisions.

    Pay attention to emotional cues to identify pain points at any stage of the sales call.

    Articulate the impact of a problem on both the business and the individual personally.

    Give prospects agency over the decision-making process while providing guidance.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this episode, we dive deep into operationalizing Sandler Training for sales success. Daniel, a dedicated Sandler practitioner for over a decade, shares his journey of building and recruiting high-performing teams through this method. We also gained insights from Mike and another sales leader who implemented Sandler principles within their organizations. They discuss overcoming personal hurdles to achievement by leveraging data and self-awareness. The conversation underscores the importance of consistent application, a shared vision that unites the team, and the power of human connection, even when facing inevitable challenges.

    Timestamps:

    00:13 Operationalizing Sandler Training for sales success.

    04:26 Sales coaching and attitude, with a focus on emotional steps and buyer psychology.

    08:24 Operationalizing Sandler sales methodology using data, metrics, and tools to improve efficiency and win rate.

    15:28 Operationalizing sales process with playbooks, testing, and team enablement.

    20:33 Sales techniques, growth strategies, and personal development with a Sandler trainer.

    Key Takeaways:

    Leverage Sandler Selling with upfront contracts, regular check-ins, and call evaluations to cultivate a positive sales team.

    Crush personal barriers by making data-driven decisions and being aware of your own biases.

    Consistency is key! Repetition and a shared vision are crucial for long-term sales success, but don't forget human management for those tough days.

    Coaching boosts performance. Weekly affirmations, feedback, and positive reinforcement are your friends.

    Data optimizes sales. Use metrics and tools to enhance the Sandler methodology, and explore the potential of AI to give your sales team an extra edge.

    Playbooks and testing reign supreme. Documented processes and experimentation are the keys to sales mastery.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In a fascinating episode, Kallie delved into the powerful world of behavioral science, revealing its surprising influence on our purchasing decisions. We often think we make rational choices, but as Kallie explained, unconscious biases and emotional triggers often hold the reins. This insightful discussion highlighted the key to successful marketing and sales: striking a perfect balance between logic and emotion.

    By leveraging psychological factors like loss aversion and availability bias, businesses can craft messages that resonate deeply with potential customers. Kallie emphasized the importance of creating an emotional connection, understanding that we buy not just products, but the feelings associated with them.

    The episode also offered practical techniques for building trust and persuading potential clients. Addressing concerns, setting clear expectations, and employing qualifying questions that empower prospects – all these elements were identified as crucial for successful sales conversations.

    Timestamps:

    00:13 Improving sales performance in large enterprises, debunking misconceptions about training and attitude.

    04:43 Sales training, attitude, and behavior change in an enterprise organization.

    09:36 Changing behaviors in sales training, emphasizing specificity and safety.

    14:23 Sales techniques for enterprise organizations, including upfront contracts and creating a common language.

    19:39 Sales techniques, including reframing attitudes towards pricing and negotiation.

    23:42 Sales strategies, failures, and success with an enterprise facilitator.

    Key Takeaways:

    Focus on behavior, attitude, and technique training to improve enterprise sales performance.

    Cultivate personal responsibility and desire for improvement in sales teams.

    Identify and change specific uncomfortable behaviors through targeted exercises.

    Create a safe learning environment that encourages risk-taking and gradual improvement.

    Establish a common language and unified selling methodology across the organization.

    Reframe pricing conversations as impact discussions to overcome negotiation challenges.

    Internalize the success triangle of attitudes, behaviors, and techniques for personal growth.

    Practice authentic, direct communication to connect meaningfully with clients and colleagues.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this episode, we embark on a deep dive into strategies that can significantly enhance sales performance within enterprise teams. Nancy Harhut dispel some common misconceptions that can hold salespeople back, and instead, focus on fostering a positive attitude, effective behaviors, and a strong sales technique toolbox.

    We'll explore the importance of ongoing support and reminders to keep your team sharp and motivated. Understanding your client's specific challenges is paramount, and we'll discuss how to effectively navigate their pain points, budget realities, and decision-making timelines.

    This insightful conversation will delve into the art of negotiation and pricing within the enterprise sales landscape. We'll challenge traditional thinking and encourage sellers to reframe their approach, prioritizing the customer's needs above all else. Finally, we'll acknowledge the ever-present need to navigate change, both in the market and in people's lives, equipping you with the tools to thrive in a dynamic environment.

    Timestamps:

    00:12 Persuading people, focusing on emotional triggers and decision-making factors beyond rational considerations.

    07:59 Using emotional appeals in sales and marketing.

    12:25 Psychological tactics to persuade customers.

    16:53 Importance of customer experience and emotional connection in sales.

    21:05 Sales techniques, including building emotional connections and using open-ended questions to encourage consideration.

    25:16 Persuasion techniques in sales calls, including social proof, upfront contracts, and addressing objections.

    29:55 Marketing strategies and techniques with a focus on setting expectations and providing value.

    32:58 Using behavioral science in marketing with a failed campaign example.

    Key Takeaways:

    Persuasion is influencing decisions without changing minds.

    Understand factors influencing people's decisions unconsciously.

    Emotional appeals are important in sales and marketing messages.

    People are more motivated to avoid pain than to gain benefits.

    Customer experience and emotional connection impact sales.

    Build emotional connections and use open-ended questions to persuade.

    Use social proof, upfront contracts, and address objections in sales calls.

    Set expectations and provide value in marketing strategies.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================



  • In this compelling episode with Hamish Knox, we dive deep into the world of sales training. We tackle the common challenge of sellers forgetting what they learned after training and explore the importance of focusing on mindset and leadership to overcome this hurdle.

    We go beyond just tactics, sharing insightful stories and practical techniques to empower you to achieve success in business. You'll learn how to gain permission to experiment, embrace accountability, and define what success really means for you. Hamish and Mike also emphasize the power of focus, recommending that you pick one thing to prioritize and develop consistency in your approach. By tailoring your strategies to each situation, you'll be well-equipped to conquer any challenge.

    Join us for an insightful discussion on empowering sales teams through a focus on mindset and leadership. Learn practical techniques to experiment, cultivate accountability, and define success on your own terms. Register now for this transformative sales training event.



    Timestamps:

    00:03 Sales training paradox, implementing vs. not implementing skills.

    02:50: Sales training effectiveness and permission to try new techniques.

    08:44: Behavioral changes for sales success, with a focus on trial and error, debriefing, and coaching.

    12:38: Accountability, thin slicing, and techniques for sales success.

    19:14: Implementing one thing at a time in sales, with a focus on creating clarity as a leader.

    Key Takeaways:

    Sellers prioritize easy training elements over crucial but harder ones.

    Training effectiveness hinges on willingness to experiment.

    Respect buyers' right to say no, just as sellers have the right to ask.

    Embrace a scientific approach - try new techniques, learn from failures, and debrief for feedback.

    Avoid overwhelm. Pick one new action and stick with it for a month.

    Use accountability partners and debriefing to solidify skills.

    Leaders should provide clear expectations and avoid prioritizing techniques over buyer needs.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this insightful episode with Berkeley Harris, we unpack the power of Sandler Rules for sales success. We delve into prospecting and qualifying ideal clients, stressing the use of leading indicators to target the right audience. They then explore how to understand the prospect's decision-making process for a tailored approach. Building rapport and differentiating yourself from competitors is also discussed, with actionable strategies provided. Ultimately, the episode emphasizes prioritizing client success and using Sandler Rules to achieve this goal, with real-world examples shared by the experts to illustrate these principles.

    Join us as Mike & Berkeley discuss Sandler Rules & client-focused selling. Learn to identify perfect clients, understand their buying journeys, build trust, stand out from the crowd, and solve their problems like a pro. Master the art of the sale and skyrocket your success!

    Timestamps:

    3:32 Sandler sales rules and techniques for modern buyers.

    11:00 Sales techniques and attitudes for success.

    15:28 Sales techniques, including active listening and asking open-ended questions.

    19:35 Qualifying clients and selling to people with problems.

    25:01 Sandler rule implementation for sales success.

    Key Takeaways

    Understand the buyer's problems to offer relevant solutions.

    Back claims with data and leverage testimonials for credibility.

    Analyze past results to build a successful prospecting plan.

    Let prospects talk and use specific questions to gather information.

    Sell to those with solvable problems who are willing to invest. Ideal clients decide faster.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this strategy-packed episode, sales guru Jason, a Sandler Selling expert, joins with Mike to tackle the ever-present challenge of building a high-performing sales engine for your startup. We'll delve deep into Jason's insights on hiring the right salespeople, those with the grit and sales savvy to propel your startup forward. But it's not just about who you hire – we'll explore the art of crafting winning sales processes, with actionable steps to guide your team towards consistent success.

    Join us to crack the code on building a high-performing sales team! Learn how to leverage sales enablement programs to create a team that operates with laser focus and delivers measurable results. Say goodbye to the chaos of inconsistent sales performance! This episode equips you with the tools and strategies to scale your startup's sales like a champion. Join us and unlock the secrets to building a sales machine that drives real results!

    Timestamps:

    0:03 Startup success factors, including hiring, sales processes, and training.

    6:40 Sales process and framework for startups.

    13:20 Sales training, coaching, and assessments for scaling sales teams.

    19:00 Sales strategies for startups with a Sandler trainer.



    Key Takeaways:

    Hire salespeople with a proven track record and underdog mentality.

    Build a standardized sales process with effective questioning techniques.

    Implement a structured training program with ongoing coaching.

    Prioritize high-quality salespeople over quick hires.

    Uncover true customer needs through insightful questioning.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this insightful episode with Brian, we dive deep into the world of sales psychology, focusing on the ever-present challenge of reactance. We will explore why recognizing and managing it is crucial for successful sales conversations. This discussion emphasizes the importance of maintaining a neutral and abundant mindset throughout the interaction. We equip you with valuable techniques to navigate reactance, including using negative questions, open-ended questions, and the powerful "start-stop-reverse" method.

    Moreover, the conversation shifts to the significance of upfront contracts in building trust and lowering reactance. We explain how transparency at the outset sets the stage for meaningful discussions.

    Join us with sales expert Brian Jackson, who will shed light on how upfront contracts establish a foundation for honest and productive dialogue. He also explores how salespeople can leverage techniques like disarming honesty and pattern interrupts to build trust and close deals more effectively. Get ready to gain valuable insights into the psychology of selling and discover practical strategies to overcome reactance and achieve sales success!

    Timestamps

    0:02 Reactance, a natural human response to threatened freedom.

    3:34 Sales techniques to avoid triggering reactance in potential buyers.

    9:48 Avoiding reactance in sales calls by building trust and acknowledging possible outcomes.

    16:38 Sales techniques to avoid triggering reactance in potential customers.

    23:05 Sales techniques to avoid triggering reactance in customers.

    Key Takeaways

    Recognize customer resistance as a natural response to feeling pressured.

    Use open-ended questions and specific techniques to guide conversations without triggering resistance.

    Establish trust upfront with clear expectations through contracts.

    Disarm resistance with honesty and acknowledge potential concerns.

    Learn techniques to navigate emotional pushback during sales calls.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this week's insightful episode with John, we discuss the topic of de-escalating conflict. We discuss the importance of managing the emotional climate in conversations, creating microclimates to prevent escalation, and preparing for difficult conversations. We emphasized the importance of creating a positive emotional climate, active listening, and approaching conversations with empathy and understanding. John highlighted the significance of empathy and effective communication in addressing customer concerns, while Mike and John discussed effective communication strategies for de-escalating conflict.

    Join us as we delve into the significance of leveraging champions in intricate sales scenarios. Discover how champions go beyond mere support, investing their political capital for your cause. Explore the art of nurturing profound connections with champions through meaningful, personal gestures. Uncover the secrets to building lasting relationships that transcend the ordinary.

    Timestamp

    00:10 Leveraging internal champions for complex sales, avoiding common mistakes, and identifying potential champions.

    08:32 RFP process, champions, and sales process with a focus on enterprise sales and triangulating the truth.

    13:29 Leveraging champions in sales meetings for effective communication and decision-making.

    18:17 Building relationships and finding solutions with a champion in a competitive RFP situation.

    21:56 Sales techniques for large deals, including handling detractors.

    Key Takeaways

    Leveraging champions is essential in complex sales deals with multiple stakeholders.

    A champion is someone who not only supports you but also invests their political capital on your behalf.

    Techniques like pre-proposal meetings and passing the baton of power can help leverage champions effectively.

    Triangulating the truth by meeting with different stakeholders and understanding their personal motivations is crucial.

    Building deep-rooted relationships and doing things that are significant, personal, and unexpected can strengthen the bond with champions.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this week's episode with Carol Bowser, we discuss the topic of de-escalating conflict. We discuss the importance of managing the emotional climate in conversations, creating microclimates to prevent escalation, and preparing for difficult conversations. We emphasized the importance of creating a positive emotional climate, active listening, and approaching conversations with empathy and understanding. Carol highlighted the significance of empathy and effective communication in addressing customer concerns and effective communication strategies for de-escalating conflict.

    Join us in this conversation where Carol emphasizes the importance of understanding the narrative and context, managing emotions, and setting clear expectations in conflict resolution. Learn how to de-escalate conflict and succeed in difficult conversations. These expert tips will transform your communication skills!

    Timestamp

    0:11 De-escalating conflicts and managing difficult conversations.

    6:09 How to handle customer complaints in sales conversations.

    12:01 How to approach conflicts and negotiations by understanding the other party's goals and reframing questions to find mutually beneficial solutions.

    19:38 Escalation and de-escalation of conflicts, with a focus on communication and preparation.

    23:01 De-escalating conflicts through active listening and empathy.

    31:29 Conflict management strategies with Carol Bowser.

    Key Takeaways

    Conflict can be de-escalated by reframing complaints as requests and understanding the underlying needs and goals of the other party.

    Creating a collaborative and problem-solving mindset can help find workable solutions and build long-term relationships.

    Using the word "yet" instead of "but" can balance both sides of the conversation and prevent escalation.

    Acknowledging valid points and reflecting on the significance of the information shared can help de-escalate emotional intensity.

    Remaining calm, cool, and collected during conversations can create a safe space for open dialogue and problem-solving.

    =========================================

    SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this week's episode with Rich Chiarello, we delve into the intricate dance of sales, spotlighting the fusion of emotional resonance and intellectual prowess in driving success. Rich Chiarello emphasized the importance of understanding the emotional and intellectual aspects of sales, while Rich Chiarello stressed the significance of sales training in business expansion. We also discussed strategies for maximizing ROI in business decisions, highlighting the need to prioritize the customer's needs and demonstrate a clear ROI to close deals. Rich Chiarello emphasized the importance of aligning sales behaviors with the customer's needs and pain points.

    Join us in this insightful conversation Rich Chiarello shares insights on how to have ROI conversations with potential clients. Rich discusses the mindset shift from selling features to identifying big problems that can be solved. He provides practical tips on sequencing the sales process, positioning yourself as a valued consultant, and calculating ROI. Tune in to learn how to have meaningful ROI conversations that lead to successful sales outcomes.

    Timestamp

    0:13 Selling technology and ROI conversations with Sandler trainer.

    3:51 ROI conversations in sales, myths, and misconceptions.

    7:53 Sales techniques, including identifying pain points and demonstrating value.

    12:40 Sales techniques, ROI, and budgeting for software and sales training.

    17:23 ROI calculations and cost savings strategies for businesses.

    20:56 Sales training, personal pain, and success definition.

    Key Takeaways

    The value proposition that a salesperson offers should be based on their knowledge of the sales process, not just the technology they are selling.

    ROI conversations should start with identifying a big business problem that can be solved and determining if the return on investment is significant enough to justify the expense.

    It is essential to understand the different budget buckets and how expenses and capital investments are treated to have meaningful ROI conversations.

    Salespeople should focus on the personal pain of the prospect and find out what motivates them to solve the business problem.

    Looking at the full five-year cost trade-off and the ongoing benefits of a solution can lead to a larger ROI and a more compelling investment case.

    =========================================

    SUBSCRIBE: https://www.youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================

  • In this week's episode, Brian Ahearn discussed the importance of adopting an other-focused mindset in influencing people and exploring practical applications of psychology in business. Brian shared insights on the importance of preparation in meeting opportunities, while Mike inquired about Brian's definition of success and biggest failure. Later, We discussed the challenges of balancing authenticity and influence in leadership, highlighting the importance of understanding psychological principles underlying effective sales strategies, such as being disarmingly honest and creating scarcity.

    Join us in this week's insightful conversation with Brain, where we delve into the art of influencing people for success in sales and beyond. Discover the principles of influence, such as liking, reciprocity, authority, social proof, commitment and consistency, and scarcity. Gain insight on building stronger relationships and achieving greater sales success.

    Timestamp:

    0:12 Influencing people, focusing on liking and knowing the person.

    4:23 Principles of influence, including liking, reciprocity, authority, and social proof.

    9:45 How to establish authority and expertise in sales through storytelling and credibility-building strategies.

    13:22 Building trust and credibility in business through likability, self-orientation, and reframing.

    18:13 Sales psychology and principles with Brian Ahearn.

    Key takeaways

    Influence is a natural part of human interaction, and understanding how to effectively communicate can make a significant difference in getting others to say yes.

    Building relationships and genuinely liking the people you are trying to influence is the foundation for successful persuasion.

    Reciprocity is a powerful principle of influence, and giving back to others can create a sense of obligation and increase the likelihood of them saying yes.

    Authority and social proof are important factors in influencing others. Demonstrating expertise and providing examples of others who have benefited from your solution can increase trust and credibility.

    The principle of commitment and consistency highlights the importance of asking questions rather than telling people what to do. By getting others to commit to small actions, they are more likely to follow through and say yes to larger requests.

    Scarcity can create a sense of urgency and increase the perceived value of what you are offering. Highlighting what someone might lose by not taking action can be more persuasive than focusing on what they might gain.

    =========================================

    SUBSCRIBE: https://podfollow.com/howtosucceed

    Don't forget to subscribe and leave us a comment!

    =========================================

    Follow Us:

    Twitter: https://twitter.com/SandlerTraining

    Linkedin: https://www.linkedin.com/school/sandler-training/

    Instagram: https://www.instagram.com/sandlertraining/

    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

    =========================================