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In this episode of How to Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt break down the best AI tools for podcasters that can save time, boost discoverability, and help monetise your podcast.
They explore ChatGPT for research and show notes, Otter.ai for transcription, AutoPod for video editing, VidIQ for YouTube optimisation, and Opus Clip for short-form video content. Whether you’re looking to increase downloads, optimize SEO, or create engaging social media content, this episode gives you the tools to automate tedious tasks and scale your podcast faster.
If you’re a podcaster, entrepreneur, or content creator, you don’t want to miss this episode!
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
Best AI tools for podcasting – Save time and improve efficiencyHow to use ChatGPT for research, scripting & SEO-friendly show notesThe power of Otter.ai for fast and accurate podcast transcriptionsHow AutoPod automates video editing for a professional lookOptimising YouTube podcast growth using VidIQCreating high-performing short-form content with Opus ClipHow AI can help you promote your podcast on social mediaKey Takeaways:
AI is a game-changer for podcast production & promotionChatGPT can create episode outlines, scripts & show notes in minutesOtter.ai makes transcription faster & easier for repurposing contentAutoPod automates video edits to enhance production qualityVidIQ helps podcasters optimise YouTube SEO & reach more viewersShort-form content using Opus Clip increases podcast discoverabilityPersonalisation is key—AI can’t replace human creativity!Recommended Tools & Resources:
ChatGPT – AI-powered research, scriptwriting & show notes generationOtter.ai – Fast, accurate transcription for podcast episodesAutoPod – AI-based video editing for multi-camera podcast setupsVidIQ – YouTube growth tool for SEO, tags, and analyticsOpus Clip – AI-powered short-form video content creationAdobe Creative Cloud – Editing software for podcastersJoin the Conversation
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
podcasting, AI tools for podcasting, ChatGPT for podcasts, podcast marketing, podcast promotion, Otter.ai transcription, AI content creation, podcast automation, AI-powered podcasting, how to grow a podcast, YouTube podcast growth, podcast editing software, VidIQ for YouTube, AutoPod for video editing, Opus Clip for short-form content, podcast monetization, podcast SEO, AI-driven podcast growth, podcasting strategies, best AI tools for podcasters, social media for podcasts, content repurposing, podcast marketing hacks, how to start a podcast, podcast production tools, video podcasting, leveraging AI for content creation, podcast success tips
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Are you ready to take your podcast to the next level? In this episode, James Burtt sits down with David 'Ledge' Ledgerwood from Listen Network to uncover the secrets of podcast promotion through paid media. From leveraging the PESO model (Paid, Earned, Shared, Owned) to targeting niche audiences with precision, Ledge shares actionable strategies that can lift your podcast’s visibility and downloads.
With over a decade of podcasting experience, he breaks down the key tactics for using paid media, retargeting, and audience intelligence to fuel sustainable growth. Whether you’re a budding podcaster or a seasoned creator, this episode offers invaluable insights into maximising your reach while optimising costs. Don’t miss out on learning how to turn your podcast into a marketing powerhouse!
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
The importance of paid media in podcast promotion How the PESO model boosts podcast visibility The art of using retargeting to engage the right audience Why downloads are a key metric and how to track them effectively Tips for using podcast display ads, LinkedIn sponsorships, and YouTube adsKey Takeaways:
Paid media amplifies your podcast’s reach and ensures it gets in front of the right audience Leverage the PESO model to balance organic efforts with targeted paid campaigns Retargeting allows you to convert casual listeners into loyal fans Use audience intelligence to track and refine your promotion strategies Strategic partnerships and sponsorships thrive on precise audience dataRecommended Tools & Resources:
Listen Network: Advanced tools for podcast promotion and audience tracking Google Display Network: Cost-effective targeting for niche audiences LinkedIn Ads: Ideal for B2B podcast promotion YouTube Outstream Ads: Maximise visibility through keyword-based targeting Landing Pages with Retargeting: Enhance retention and gather actionable dataJoin the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
Podcast promotion strategies, paid media for podcasts, PESO model podcasting, podcast audience targeting, podcast advertising tips, retargeting for podcasters, LinkedIn podcast ads, YouTube podcast promotion, podcast growth tips, audience intelligence tools, podcast marketing strategies, podcast ads, podcast audience growth, niche podcast promotion, podcasting success tips, podcast SEO, podcast ad campaigns, podcast visibility strategies, podcast discoverability
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Saknas det avsnitt?
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Unlock the secrets of getting PR for your podcast in this insightful episode of Start, Grow and Monetise Your Podcast! Alex Chisnall and James Burtt dive into actionable strategies to secure earned media coverage, build credibility, and attract new listeners.
From leveraging regional relevance to crafting the perfect press release, this episode is packed with tips to help your podcast gain visibility and authority. Whether you’re just starting or looking to scale, this episode will guide you through practical steps to use PR as a powerful growth tool.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
The difference between owned and earned media—and why earned media matters
How to create PR pitches that grab journalists’ attention
Tips for leveraging awareness days and niche publications
The value of guest appearances on other podcasts for exposure
Real-world examples of PR success stories from podcasters
Key Takeaways:
Owned vs. Earned Media: Understand the unique credibility boost of earned media
Crafting Irresistible Pitches: Make your content regionally relevant and easy to use
Awareness Days: Use thematic days to align your podcast with trending topics
Podcast Guesting: Appear on other shows to gain listeners already engaged in the medium
PR Persistence: Follow up with journalists and make their job easier for better results
Recommended Tools & Resources:
Google Press Release Templates: Simplify your pitch creation
Pod School: A free community for podcast makers offering tools and resources
PodStatus: Track your podcast’s rankings and reviews worldwide
Awareness Day Calendars: Find trending days to align with your podcast’s content
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
podcasting tips, how to get PR for podcasts, podcast growth strategies, PR for podcasters, how to pitch journalists, podcast promotion tips, podcast guest strategies, media coverage for podcasts, earned media tips, podcast visibility, podcasting tools, how to grow your podcast, podcast PR success, podcast community tips, Pod School tips
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Dive into the inspiring journey of Martin Hewlett, a former paramedic turned full-time podcaster whose mindfulness and meditation podcast has garnered over 10 million downloads and continues to resonate with listeners worldwide.
In this episode, Martin shares his transition from a high-stress career to living his dream life in a camper van, traveling the UK, and recording impactful meditations. Learn the strategies behind his success, from niching down and leveraging effective tagging to building a loyal audience of over 100,000 subscribers.
Whether you're an aspiring podcaster or seeking mindfulness in your life, this episode offers actionable tips and motivation to pursue your passion and make it profitable.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How Martin transitioned from paramedic to full-time podcaster
The importance of finding and targeting your niche audience
Strategies to optimize podcast visibility using effective tags
Monetization techniques for podcasters, including ad revenue and sponsorships
Tips for maintaining mindfulness and balance while growing a podcast
Key Takeaways:
Start Small, Dream Big: Martin earned seven cents on his first day but stayed consistent, eventually surpassing his paramedic salary
Niche Matters: Focus on a specific audience for deeper engagement and loyalty
Mindfulness is Key: Integrating mindfulness into your daily life improves mental clarity and podcast creativity
Leverage Social Media: Build an authentic connection with your audience for organic growth
One Take Wonder: Simplify your recording process for efficiency and authenticity
Recommended Tools & Resources:
Podcast Hosting Platforms: Libsyn, Buzzsprout, or Podbean
Tagging and SEO Tools: TubeBuddy, VidIQ, and Otter.ai for transcription
Social Media Tools: Hootsuite, Buffer, and Canva for content promotion
Mindfulness Apps: Headspace and Calm for inspiration
Courses: Martin Hewlett’s online course on starting a podcast
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
mindfulness podcast, meditation podcast tips, how to start a podcast, podcast monetization, podcasting success stories, podcast SEO tips, living the van life, niche podcasting strategies, grow podcast audience, podcasting tools and resources
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In this episode of "How to Start, Grow, and Monetize Your Podcast", James Burtt and Alex Chisnall dive into the art of pitching your podcast to dream guests. From booking high-profile names like Grant Cardone and Lewis Howes to leveraging strategic timing and personalized outreach, they share actionable strategies to elevate your guest roster.
Learn how to use voice notes, social media, and credibility-boosting tactics to secure influential guests, maximize their promotion efforts, and build long-term relationships. Whether you're just starting or looking to scale your show, this episode is packed with expert advice to help you grow your audience and create a lasting impact.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to craft the perfect pitch for dream podcast guests.
The importance of timing your outreach to align with guests’ promotions.
Using voice notes and social media to personalize your guest invitations.
Building long-term, value-driven relationships with your podcast guests.
Strategies for maximizing guest promotion to increase downloads and reach.
Key Takeaways:
Personalized outreach is key—tailor your pitch to the guest's work and interests.
Strategic timing, like book launches or product promotions, can boost your chances.
Voice notes add a personal touch that emails often lack.
Not all guests with large followings drive massive engagement—focus on niche relevance.
Building credibility through screenshots and testimonials can make your pitch stand out.
Recommended Tools & Resources:
Otter.ai: To transcribe podcast episodes for content repurposing.
Canva: For creating professional-looking promotional assets for your guests.
LinkedIn: A powerful platform for connecting with high-profile guests.
Pod School: Free resources and training for growing your podcast.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast guest tips, how to pitch podcast guests, podcast outreach strategies, grow your podcast, secure big podcast guests, Grant Cardone podcast tips, Lewis Howes guest strategy, podcast growth tips, Pod School podcast, podcast marketing tools, build podcast relationships, personalize podcast pitch, guest promotion tactics, podcast monetization strategies, podcast interview tips, boost podcast engagement
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In this episode of How to Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall break down their recent podcast launch, which achieved the #1 spot in two countries and #2 in the UK. With just under 1000 downloads, 2000 YouTube views, and a 40% click-through rate to their Pod School platform, they reveal the strategies behind their success.
From leveraging niche content and creating engaging promotional assets to using platforms like Chartable for analytics, this episode provides actionable insights for aspiring and experienced podcasters. Learn how they turned a podcast into a content machine that drives engagement, generates revenue, and expands global reach.
Whether you're planning your first podcast or scaling an existing one, this episode delivers essential tips for maximising impact.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How a niche podcast can achieve global rankings.
The role of categories and subcategories in podcast discoverability.
Why focusing on engagement is more critical than sheer download numbers.
Strategies to integrate your podcast with other platforms like YouTube and TikTok.
How to use analytics tools like Chartable and TinyURL for smarter podcast growth.
Key Takeaways:
Consistency is key: A clear content strategy and actionable goals are essential.
Niche podcasts can thrive: Depth over breadth when targeting your audience.
Multi-platform reach matters: Use short-form content to drive long-form engagement.
Data-driven decisions: Leverage click-through rates and rankings to refine your strategy.
Monetisation pathways: Align your podcast goals with products or services to maximize ROI.
Recommended Tools & Resources:
Chartable: For tracking podcast reviews and rankings across multiple countries.
TinyURL: To measure click-through rates and track promotional links.
Pod School: A community and resource platform for podcasters at all stages.
YouTube Shorts & TikTok: To create and share short-form promotional content.
Otter.ai: For transcription and content repurposing.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast launch strategy, how to start a podcast, niche podcast tips, podcast monetization, podcast analytics, creating short-form content, TikTok for podcasters, YouTube Shorts for podcasts, Chartable analytics, Pod School, podcast content strategy, grow your podcast audience, podcasting tools, how to promote a podcast, successful podcast launch, podcast ranking tips
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In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to turning your podcast into a content machine. Learn how to repurpose your episodes into multiple formats like blogs, video clips, audiograms, and LinkedIn articles to maximize audience reach and engagement.
They discuss the power of macro and micro content strategies inspired by Gary Vaynerchuk’s method, the importance of SEO-driven content cycles, and using AI tools like Otter.ai and ChatGPT to streamline your workflow.
Discover actionable tips to grow your podcast audience, enhance discoverability, and establish expert authority on platforms like YouTube Shorts, TikTok, and LinkedIn. This episode is packed with insights to fuel your podcasting journey and turn every episode into a multi-platform success story.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to repurpose your podcast into multiple content formats.
The difference between macro and micro content strategies.
Using short-form content for discoverability and authority building.
Tools and AI platforms to streamline content creation.
The importance of video content for online traffic growth.
Strategies for creating a circular content cycle to engage audiences across platforms.
Key Takeaways:
Maximise Content Output: Repurpose one podcast episode into multiple content types, including video clips, audiograms, and blogs.
Content Distribution: Leverage short-form content on platforms like TikTok, Instagram Reels, and YouTube Shorts for better discoverability.
AI for Efficiency: Use tools like Otter.ai for transcription and ChatGPT for content refinement to save time and enhance output quality.
Video Is King: Capture video content even for audio podcasts to create versatile promotional materials.
Circular Content Cycle: Redirect your audience between platforms, increasing engagement and building a strong content ecosystem.
Recommended Tools & Resources:
Otter.ai: Transcribe podcasts for blogs and articles.
ChatGPT: Generate blogs, LinkedIn articles, and social media posts from podcast transcripts.
Gary Vaynerchuk’s Content Deck: Learn how to turn one piece of content into 67.
Canva: Design social media graphics and audiograms.
LinkedIn Articles: Build authority and thought leadership.
YouTube Shorts & TikTok: Platforms for short-form content discoverability.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast content machine, repurpose podcast episodes, maximize podcast reach, podcast marketing strategies, short-form content for podcasts, podcast promotion tips, AI for podcasters, podcast repurposing tools, LinkedIn for podcasters, TikTok for podcast growth
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In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall unpack the power of setting clear and actionable podcast goals. They delve into the importance of SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) and how they drive focus, growth, and long-term success.
Using real-world examples, they illustrate how having a clear listener avatar and defined objectives can transform your podcasting journey. From achieving chart-topping success in record time to monetizing with targeted strategies, this episode offers invaluable insights for podcasters at any stage.
Whether you're launching your first episode or looking to scale, this conversation will inspire you to take your podcast to the next level.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to set SMART goals for your podcast and why they matter.
The importance of understanding your ideal listener avatar.
Real-life examples of podcast success through goal-setting.
Strategies for monetization and creating a sustainable content model.
How to stay motivated during challenging times.
Key Takeaways:
SMART Goals: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals ensures clarity and direction.
Know Your Listener Avatar: Identifying your ideal audience, like "Johnny" in this episode, helps tailor content and strategy.
Monetization Planning: Define your financial goals and reverse-engineer your strategy to achieve them.
Consistency is Key: Even in tough times, clear goals keep you focused and committed.
Niche Wins: A hyper-focused podcast can create massive impact with a smaller, targeted audience.
Recommended Tools & Resources:
SMART Goals Framework: A proven model for goal-setting.
Content Calendars: Plan episodes to align with your objectives.
Podcast Hosting Platforms: Tools to track metrics and audience growth.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast goals, SMART goals for podcasters, podcast monetization strategies, ideal listener avatar, podcast success tips, podcasting for beginners, grow your podcast, podcasting strategies, podcast niche, how to monetize a podcast, consistent podcasting tips, podcasting advice 2024, podcast community building, podcast content strategy, podcast marketing tips, podcast chart success, build a podcast audience, podcasting tools and resources
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In this insightful episode of Pod School, Alex Chisnall and James Burtt delve into the essential practice of defining your podcast's "dream listener avatar." They explore how understanding your audience’s specific demographics, psychographics, and behaviors can elevate your podcast’s resonance and impact.
With real-world examples from brands like Candy Kittens and Nando’s, they highlight how avatars like "Chloe from Clapham" and "Jenny the shopper" were pivotal for tailoring marketing strategies and driving success.
Whether you're aiming to educate, entertain, or inform, this episode equips you with actionable tools and exercises—available for free in Pod School—to help you connect deeply with your ideal audience and grow your podcast effectively.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
The importance of creating a "dream listener avatar" for your podcast.
How niche targeting can help you resonate with your audience.
Real-life examples of brands leveraging avatars for success.
Practical steps for crafting and applying a detailed listener profile.
Why understanding your avatar’s listening habits is critical for content strategy.
Key Takeaways:
Targeting Specific Audiences: Broad content often starts with a niche focus. Begin specific to attract a loyal audience, then expand.
Crafting the Avatar: Use detailed demographic and psychographic information to tailor your podcast’s content and marketing.
Examples of Success: Stories like Candy Kittens’ "Chloe from Clapham" and Nando’s "Jenny the shopper" illustrate the power of understanding your audience.
Practical Applications: Tailor podcast length, structure, and topics to your avatar’s preferences for optimal engagement.
Recommended Tools & Resources:
Pod School Workbook: Free tools to help you define your dream listener avatar and grow your podcast.
Facebook Page Transparency: Identify what your target brands are advertising.
Pod School Community: Feedback and resources for improving your podcast.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast listener avatar, grow your podcast, how to start a podcast, niche podcasting strategies, podcast audience engagement, podcast marketing tips, podcast branding, dream listener profile, podcast growth tools, Pod School resources, podcast monetization tips, podcast success strategies, podcasting tips for beginners, audience targeting for podcasts, niche audience podcasting, podcast content strategy
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In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall answer burning listener questions about podcast success, sponsorships, and finding your niche. Discover actionable tips on how to stand out in a crowded market, pitch to dream sponsors like Barclays, and define success beyond downloads. Learn why niching down helps build a loyal audience and how to align your podcast with the goals of major brands.
Whether you're new to podcasting or scaling your show, this episode offers tactical advice to help you grow your reach, attract sponsors, and deliver high-value content.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to define what podcast success means to you.
The importance of niching down to stand out in a competitive market.
Proven tips to attract dream sponsors and align your podcast with top brands.
Why your podcast episode length matters and how to get it just right.
Strategies for building your target audience and maintaining engagement.
Key Takeaways:
Podcast Success is Subjective: Define your goals—whether downloads, sponsorships, or meaningful conversations.
Dream Sponsors: Research brand campaigns and tailor your content to align with their messaging.
Niche Wins: Going hyper-specific within a broad category can help you build a loyal audience faster.
Optimal Podcast Length: Deliver value first; your episodes should be as long as necessary to keep the audience engaged.
Content Strategy: Your podcast must resonate with your ideal listener avatar. Understand their needs and preferences to craft standout episodes.
Recommended Tools & Resources:
Facebook Ads Library: Research brand ad strategies for sponsorship alignment.
Apollo.io: Tools for finding key decision-makers within target companies.
ChatGPT/AI Tools: Reverse-engineer content based on current brand campaigns.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast success, how to attract podcast sponsors, podcast sponsorship tips, podcast niche strategy, podcast monetization, how to find a podcast niche, podcast growth tips, best podcast episode length, podcast community building, podcast sponsorship pitch, content strategy for podcasters, dream podcast sponsors, podcast listener engagement, podcast marketing strategy, top podcast tools
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Building a successful podcast starts with a solid structure. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to creating a winning podcast format that keeps your audience hooked and engaged. Learn how to craft a podcast with clear intros, engaging main content, and memorable outroductions while seamlessly integrating sponsorships and signature segments.
Whether you’re a seasoned podcaster or just starting out, this episode is packed with actionable insights to elevate your podcasting game.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
The essential elements of a winning podcast structure, including introductions, main content, and outroductions.
How to seamlessly integrate sponsorships into your podcast with pre-roll, mid-roll, and post-roll placements.
The value of consistent segments like signature questions or recurring themes for audience engagement.
Strategies to test and refine your podcast format for improved listener retention and growth.
Key Takeaways:
Consistency is Key: A structured and predictable format is crucial for building and retaining an audience.
Use Clear Signposts: Guide listeners through your podcast with introductions, transitions, and defined segments.
Effective Ad Placement: Mid-roll ads often perform best, especially when integrated as advertorials.
Signature Segments Work: Unique and recurring segments make your podcast memorable and easier to promote.
Test and Iterate: Regularly experiment with new features and use analytics to refine your content.
Recommended Tools & Resources:
Podcast Hosting Platforms: Libsyn, Buzzsprout, Podbean – for setting up your podcast and managing RSS feeds.
Editing Software: Audacity (free) or Adobe Audition – for polishing your episodes.
Recording Equipment: Zoom H6, Blue Yeti Microphone – affordable yet professional recording gear.
Marketing Tools: Canva for graphics, Hootsuite for social media scheduling.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast structure, a well-crafted story, leverage structured formats, compelling sponsorship messages, consistency, importance of data-driven decisions, podcast improvements
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Success in podcasting isn’t just about numbers. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall redefine podcast success, showcasing how it can mean engaging with your audience, building impactful relationships, or achieving personal milestones.
Whether you're aiming to grow your brand, connect with key industry players, or make a difference in your niche, this episode offers actionable insights to help you achieve your unique version of podcast success.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to Define Podcast Success: Understanding personal and professional goals.
Beyond the Numbers: Why engagement and impact often outweigh download stats.
The Power of Niche Podcasting: Real-world examples of success through focus.
Strategies for Improvement: Tips on consistency, meaningful conversations, and better content.
Monetization and Opportunities: Creative ways to leverage your podcast for business success.
Key Takeaways:
Podcast success is subjective—define what it means for you.
Focus on building relationships and creating meaningful content over chasing numbers.
Consistency and engagement are key to growing your podcast audience.
Don’t be afraid to dream big; use your podcast as a tool to open doors.
Improvement is more important than scale—get better before getting bigger.
Recommended Tools & Resources:
Buzzsprout: A reliable hosting platform for seamless distribution.
Libsyn: An established RSS hosting solution for podcasts.
Tim Ferriss’ Tools of Titans: Learn from one of the most impactful podcasters.
Podcast Connect (Apple): A must-use tool for uploading and managing your podcast on Apple Podcasts.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: why success means different things to different podcasters, the role of engagement and feedback in measuring podcast impact, creative ways to monetise your podcast, including live events, books, and more, inspiring stories of podcasters using their shows to build careers and connections, practical tips for improving your podcast and growing your audience
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Making your podcast accessible on major platforms like Spotify and Apple Podcasts is the first step to global reach. In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down the exact steps to set up your podcast for seamless distribution.
Whether you’re new to podcasting or looking to optimise your setup, this episode provides everything you need to know about using RSS platforms, integrating with Spotify and Apple, and ensuring your podcast reaches its audience wherever they listen.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How RSS Feeds Work: The role of hosting platforms like Libsyn, Buzzsprout, and Podbean in distributing your podcast.
Setting Up on Spotify: The simple steps to manually link your RSS feed for smooth integration.
Apple Podcasts Integration: A detailed walkthrough for creating an Apple Podcasts Connect account and linking your show.
Challenges and Solutions: Common hurdles and how to overcome them with ease.
Best Practices for Global Reach: Tips for building a strong foundation for podcast distribution.
Key Takeaways:
Your RSS feed is the backbone of podcast distribution—set it up correctly for effortless updates.
Platforms like Spotify and Apple Podcasts have different linking requirements; understanding them is key.
The process might seem daunting, but it’s a one-time setup that unlocks global reach.
Resources like Pod School can provide live training and support to help you through the setup.
Recommended Tools & Resources:
Podcast Analytics: Tools to track listener engagement and optimise your schedule.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget
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Can You Start a Podcast for Free? YES!
Wondering if you need a big budget to start your podcast? Spoiler: You don’t! In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down how to create a podcast without spending a dime. From recording with your phone to using free hosting platforms, this episode is your guide to launching your dream podcast on any budget.
Whether you’re just starting or looking to cut costs, this episode is packed with actionable tips to help you start now and perfect later.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to Record for Free: Using mobile apps, Zoom, and Riverside for cost-effective podcasting.Free Hosting Options: Platforms like Spotify for Podcasters and Anchor explained.Budget-Friendly Equipment: From clip-on mics to affordable alternatives like Blue Yeti.Editing and Artwork Hacks: Leverage free tools like CapCut, Canva, and AI for polished episodes.🔥 When to Invest: Smart upgrades to grow your podcast over time.Key Takeaways:
You CAN start a podcast for free—but planning and quality content are key.Free tools like Riverside and Anchor are great for beginners.Batch recording saves time and helps maintain consistency.Invest in affordable upgrades as your podcast grows.Recommended Tools & Resources:
Podcast Analytics: Tools to track listener engagement and optimise your schedule.Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallWith these tips, you’ll have everything you need to launch your podcast without breaking the bank. Get started today and watch your podcast journey unfold! 🌟
In this show, we discuss:
In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget.
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Consistency is key when it comes to podcasting success. In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down everything you need to know about podcast frequency and why maintaining a regular release schedule is critical for growth, audience engagement, and listener retention.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
Podcast Frequency & Consistency: How regular releases impact download numbers and audience engagement.Commitment to Schedules: Why bi-weekly is the minimum and weekly releases deliver the best results.Content Strategy for Beginners: The advantages of starting with a series format to build momentum.Choosing Release Days: How download patterns show Mondays to Thursdays drive the most engagement.Batch Recording & Multiformat Content: Tips for creating efficiency in your production process.Key Takeaways:
A consistent release schedule builds trust and keeps your podcast at the top of listener feeds.Batch recording is the ultimate hack for sustainable podcasting.Avoid releasing episodes on weekends to maximise reach and downloads.Series-based formats allow flexibility while maintaining consistency.Recommended Tools & Resources:
Podcast Analytics: Tools to track listener engagement and optimise your schedule.Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallBy implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀
In this show, we discuss:
In this show we discuss: Podcast frequency, consistent podcast schedule, podcasting tips for beginners, how often to release a podcast, podcast audience engagement, batch recording podcasts, podcast series strategy, best days to release a podcast, growing podcast downloads, podcast content planning.
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Are you struggling to figure out how long your podcast episodes should be? In this episode of Start, Grow, and Monetise Your Podcast, hosts James Burtt and Alex Chisnall break down the ideal podcast length based on audience preferences, topic depth, and completion rates. Discover how to engage your audience, optimise your episodes for algorithms, and use data-driven decisions to find the perfect duration for your show.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
Short-Form vs Long-Form Podcasts:Why most podcasters benefit from 10-15 minute episodes and when longer formats work best.The Importance of Completion Rates:How Apple and Spotify use this metric to rank podcasts and what it means for your show.Data-Driven Decisions:Learn how to use listener feedback and analytics to optimise your podcast length.Audience Engagement Tips:How to crowdsource ideas and understand your audience's listening habits.Splitting Long Episodes:Why turning one long episode into two parts can boost retention and downloads.Key Takeaways:
The ideal podcast length should match your audience's preferences and their daily routines (e.g., commutes, gym sessions).Completion rates matter more than episode starts—keep your episodes engaging and concise.Use polls, social media, and tools like Spotify’s personalised questions to gather feedback directly from your listeners.Tailor your podcast length to the content's purpose: education, entertainment, or information.Recommended Tools & Resources:
Spotify Polls – Engage your audience with custom questions after episodes.Otter.ai – Use transcription services to make your podcast accessible and SEO-friendly.Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallBy implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀
In this show, we discuss:
In this show we discuss: Podcast SEO tips, grow your podcast, optimise podcast for search, podcast discoverability, podcast transcripts for SEO, using keywords in podcasting, boost podcast downloads, podcast marketing strategies, start grow monetise podcast
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In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt share actionable insights into how podcasters can turn their passion into profit. Whether you're a beginner or a seasoned podcaster, this episode covers effective strategies for monetising your podcast, including sponsorships, membership tiers, and content repurposing. If you’re ready to unlock the full revenue potential of your podcast, this is the episode for you.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to Secure Sponsorships for Your Podcast:Discover how Alex landed sponsors ranging from local firms to Virgin Atlantic.Learn the importance of creating a professional sponsorship deck to attract potential partners.Leveraging Paid Membership Tiers:Explore how platforms like Patreon can help monetise your podcast while building a loyal community.Understand the benefits of offering exclusive content, ad-free episodes, and early access.Repurposing Content for New Revenue Streams:Learn how to transform your podcast episodes into books, YouTube videos, or premium offerings.Find out how creators are using back catalogs as a passive income source.Maximising Public Speaking and Merchandise Sales:See how podcasters can use their personal brand to secure speaking engagements and sell branded merchandise.Key Topics Covered:
Sponsorship Strategies: From small local sponsors to securing high-value partnerships.Paid Membership Success Stories: Insights into building thriving membership communities on platforms like Patreon.Advertising Networks: Why they might not be the best choice for every podcaster.YouTube Monetisation: How enabling ads on your podcast videos can generate significant revenue.Public Speaking & Merchandising: Turning your podcast into a platform for career growth and income diversification.Takeaways:
Monetisation is achievable for podcasts at any stage with the right strategy and tools.A professional sponsorship deck and a clear audience profile are essential for securing sponsors.Repurposing content can create multiple income streams with minimal extra effort.Recommended Tools & Resources:
✅ Rephonic – Identify podcasts and potential sponsors.✅ Graphtreon – Track top Patreon creators and earnings.✅ Otter.ai – Affordable transcription services for podcasters.Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschoolTikTok: -
In this episode we break down everything you need to know about RSS feeds and podcast hosting platforms. Whether you're launching your first podcast or optimizing your existing show, this episode is packed with actionable tips to help you succeed.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
Key Topics Covered:What is an RSS Feed?Learn how RSS feeds serve as the backbone of podcast distribution and why setting them up correctly is essential for your podcast's success.Podcast Hosting Platforms Explained:Discover the best platforms like Spotify for Podcasters, Libsyn, Buzzsprout, Podbean, and Captivate, and how to choose one based on your goals, analytics, and budget.Optimizing Your Podcast for Discovery:Tips on setting up show descriptions, artwork, and categories to maximize visibility across platforms like Apple, Spotify, Amazon Music, and Stitcher.Audio vs. Video Podcasting:Should you upload video content to Spotify or keep it exclusive to YouTube? We explore the pros and cons of each approach.Cost vs. Features:Insights into free and premium hosting platforms, including which options provide the best value for independent creators.Importance of Show Foundations:Why investing time in the initial setup of your hosting platform ensures long-term growth and discoverability.
Key Takeaways:Master the Basics of RSS Feeds: Understand their role in distributing your podcast to major platforms.Choose the Right Hosting Platform: Evaluate ease of use, analytics, and cost to find the best fit for your needs.Optimize for Discovery: Use keywords, tags, and descriptions strategically to improve your podcast’s organic search performance.Leverage Video Content: Explore whether Spotify for Podcasters or YouTube is better for hosting video episodes.Long-Term Growth: Start with a solid foundation to build a sustainable podcast.
Resources Mentioned:Hosting Platforms: Spotify for Podcasters, Libsyn, Buzzsprout, Podbean, Captivate, and Acast.Pod School: Join our free community for in-depth training on podcast optimization, branding, and growth. Click here to join!
Why This Episode Matters:Around 50% of podcasts are discovered through organic search, making it critical to have a properly optimized RSS feed and hosting setup. James and Alex guide you through everything from technical setups to leveraging analytics for growth.
In this show, we discuss: Podcast hosting platforms, RSS feed for podcasts, Best podcast hosting services, Spotify for Podcasters, How to distribute a podcast, Podcast setup tips, Audio vs. video podcasting, Optimize podcast show description, Podcast discoverability tips, Podcast SEO strategies, Best tools for podcast hosting, Captivate vs. Buzzsprout, Podcast analytics and growth
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In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive into the world of podcast SEO and keyword optimization to help your podcast get discovered.
This episode is bought to you by POD SCHOOL, the ultimate free community for serious podcasters!
Learn actionable tips on integrating relevant keywords, optimising show descriptions, and leveraging transcripts to rank higher on platforms like Spotify, Apple Podcasts, and Amazon Music. If you’re serious about growing your audience and maximising your podcast’s visibility, this episode is packed with practical SEO strategies for podcasters.
What You'll Learn in This Episode:How to Choose the Right Keywords for Your PodcastLearn how to use tools like Google Trends, Uber Suggest, and YouTube auto-fill to identify trending and relevant keywords for your podcast.Best Practices for Keyword IntegrationDiscover how to naturally integrate keywords into your episode titles, descriptions, and show notes without sounding spammy.SEO for Podcast PlatformsUncover the secrets of optimizing your overall show description and leveraging podcast hosting platforms like Libsyn, Buzzsprout, and Podbean for SEO.Using Transcripts to Boost SEOFind out how platforms like Otter.ai can help you create transcripts that improve accessibility and searchability for your podcast.Retention Metrics & Podcast GrowthLearn why listener retention and engagement are becoming increasingly critical for podcast discoverability.
Key Topics Covered:Podcast SEO Basics: Why keywords and organic search are crucial for podcast growth.Keyword Research Tools: Using ChatGPT, Uber Suggest, and Google Trends for better keyword strategies.Optimizing Episode Titles and Descriptions: Writing engaging, keyword-rich titles and descriptions.Transcripts for Accessibility and SEO: How transcripts can increase your podcast’s visibility.Audience Retention Strategies: Understanding how retention impacts rankings and future discoverability.
Takeaways:50% of podcasts are found through organic search, so optimizing your podcast is essential.Small changes, like improving show notes or adding transcripts, can lead to big SEO wins.Consistency in keyword usage across all platforms ensures maximum audience reach.
Join the Conversation:If you found this episode helpful, share it with someone who’s ready to level up their podcast SEO. For more insights and tips, join our free community at Pod School – the ultimate platform for serious podcasters.
JOIN POD SCHOOL FOR FREE, NOWBy implementing the strategies discussed in this episode, you’ll have everything you need to grow your podcast audience and rank higher on podcast platforms.
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Grow Your Podcast Audience: Networking, Guesting, and Social Media Tips brought to you by Pod School
Welcome to How to Start, Grow, and Monetise Your Podcast, hosted by James Burtt and Alex Chisnall. In this episode, we tackle one of the most frequently asked questions: How can you grow your podcast audience? Discover actionable strategies that leverage social media, networking, guest appearances, and SEO to increase your reach and impact.
Episode Highlights:Leveraging Social Media for Podcast GrowthSecure Social Media Handles: Learn why claiming handles across platforms is essential and how to creatively adapt if your preferred name is taken.Leverage Personal Brands: Use your existing social media following to amplify your podcast content and connect with your audience.Platform-Specific Strategies: Discover why LinkedIn might be the best platform for B2B podcasts, while TikTok and YouTube Shorts excel at discoverability.
Networking and Utilizing Your Existing AudienceTap Into Your Network: Identify existing connections, forums, and newsletters within your niche to engage your target audience.Form Strategic Partnerships: Invite industry leaders or influential figures as guests to attract their followers to your podcast.Make Guesting Easy: Provide tools like short clips and social media assets to make it simple for your guests to promote their episode.
Guesting on Other PodcastsBe Tactical About Guesting: Guest on shows with established audiences that align with your niche to attract listeners already consuming similar content.Pod Swaps and Collaborations: Partner with other podcasters for mutually beneficial audience growth.Use Tools to Find Opportunities: Explore platforms like Podbooker and Matchmaker.fm to discover guesting opportunities.
Creating Content That ConvertsFocus on Goals: Tailor your content to align with your podcast’s purpose—whether to educate, entertain, or drive leads.Drive Long-Form Engagement: Use short-form content to highlight key takeaways and encourage listeners to dive into full episodes.
Key TakeawaysLeverage What You Already Have: Your existing network and personal brand can be powerful tools for growth.Be Strategic With Guests: Collaborate with individuals whose audiences align with your target listeners.Don’t Overlook Niche Platforms: LinkedIn, newsletters, and industry forums can help you connect with your ideal audience.Consistency is Key: Regularly post on the platforms where your audience is most engaged.
In This Episode We Cover:How to grow a podcast audience, Podcast networking strategies, Leveraging social media for podcasts, Guesting on other podcasts, B2B podcast marketing, Tips for using LinkedIn for podcasts, Creating content that drives engagement, Using Pod School to enhance podcast successEnjoyed this episode? Subscribe, leave a review, and share it with fellow podcasters! Join Pod School here to access free tools, resources, and expert advice to help you start, grow, and monetise your podcast.
- Visa fler