"People aren't logical, they're psychological with the emphasis on the psycho," writes Dr Howard Rankin. An expert in cognitive neuroscience, Howard recently published his book I Think Therefore I Am Wrong which looks at the many ways we can sabotage our thinking through cognitive biases, binary thinking, false assumptions and numerous other strategies. The How Not To think podcast examines how this false reasoning manifests itself in many areas of society through myths, and 'conventional wisdom.' Howard speaks with leaders in their fields to examine the impact of faulty thinking that occurs in every sphere of life.