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Cadence Hira makes YouTube videos teaching music theory through the lens of video game music and anime and she has got over 100k subscribers doing so. So today we're chatting about the challenges involved in making educational music content and also how she built her audience from the ground up.Check out Cadence's YouTube: https://www.youtube.com/@CadenceHiraWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction & Cadence’s YouTube journey(01:06) Finding her format & the breakout moment
(04:06) Why video game & anime music?
(05:32) Splatoon & wild video game soundtracks
(07:20) Finding video ideas
(10:05) The rise of music theory YouTube
(15:15) 100k subscribers, imposter syndrome & recognition
(19:07) Burnout, upload schedules & working solo
(21:11) Editing and mistakes
(24:35) Copyright struggles
(32:05) Re-uploads, corrections & future-proofing videos
(35:40) Advice for new YouTubers
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Alex Ball is a professional TV composer and also a YouTuber who makes videos about vintage synthesizers! He is the composer for BBC children's TV show Supertato, and his music has also appeared in Stranger Things. So today we discuss how Alex broke his way into the world of TV music and also how he gained over 100,000 subscribers on YouTube playing with old synths!
Check out Alex's YouTube: https://www.youtube.com/@AlexBallMusic
Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
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David Hartley has earned 250 million subscribers with his music documentaries on YouTube. He also was previously the editor for my own YouTube channel and one of our favourite things to do is discuss YouTube! So today I'm asking David about his success on YouTube and we drill into the nature of the platform and also its future.Check out David Hartley's YouTube: https://www.youtube.com/@davidhartley94Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
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David Bruce is both a very successful classical composer and a YouTube! Today we learn about the business of being a classical composer in the 21st century including how David gets commissioned to write music and also his side hustles including YouTube and his sheet music website 8notes.com. Check out David Bruce's YouTube: https://www.youtube.com/@DBruceWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction
(00:51) Making Money as a Classical Composer
(07:18) Writing for Instruments You Don't Play
(18:30) Composing Operas
(21:00) Challenging Ensembles to Write For
(24:00) Nurture Relationships With Performers
(29:00) Film Composing vs. Classical Composing
(30:53) YouTube
(38:28) Side Hustles
(46:45) Has YouTube Culture Changed?
(49:04) Advice for Aspiring Composers
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Half-Asleep Chris has amassed over 4 million subscribers and over 1 billion views with his super creative videos. Along with his beloved feline co-stars he has created all manner of wonderful contraptions, but the topics of his videos really know no bounds. So today I'm learning how Chris approaches making YouTube videos and asking him for any advice he'd have for aspiring YouTubers.Check out Chris' channel: https://www.youtube.com/c/HalfAsleepChrisWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction
(01:56) Finishing Big Projects On YouTube
(07:31) How Often To Upload
(11:28) Attention To Detail In Videos
(16:53) Motivation To Start The Channel
(19:40) Barrier For Entry For YouTube
(22:01) Viral Success
(24:00) Evolving The Content You Make
(27:15) YouTube Kids
(36:07) Tom Scott's Best Video
(38:11) YouTube Won The Streaming Wars
(42:16) Other People Copying Video Ideas
(44:25) Dealing With Comments
(46:04) What Would You Change About YouTube?
(48:04) Advice For Aspiring YouTubers
(53:39) Why Is Chris Half-Asleep?
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Mary Spender is a singer-songwriter who has built a career with her YouTube following. She has toured her original music, released various albums and made hundreds of YouTube videos all thanks to nurturing her fanbase and avoiding getting hung up on the old record label model. Today Mary and I chat about how musicians can use YouTube to launch their career, how to deal with the threat of AI and how to really connect with your fans.Check out Mary's channel: https://www.youtube.com/@MarySpenderWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(0:00) Introduction
(2:00) Starting YouTube
(6:10) Record label is no longer the way
(8:28) Nurturing 1000 true fans
(18:10) Live shows
(22:50) The YouTuber workflow
(34:04) Starting side channels
(37:57) AI Music & how to survive
(50:35) Meeting Mark Ronson and travel
(56:30) New music in 2026
(1:00:00) Advice for aspiring musicians
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Tom Lum, Caroline Roper and Dr. Ella Hubber all met each other on Tik Tok and now host the successful podcast Let's Learn Everything. So today I'm asking them for advice on how to podcast, how it compares to other platforms like TikTok and YouTube and what challenges can be involved in podcasting.Check out Let's Learn Everything: https://www.letslearneverything.com/Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction
(02:14) Creating The Format
(04:19) Podcast V.S. YouTube
(11:46) Appearing on Lateral with Tom Scott
(15:30) What Podcast Networks Can Offer
(18:33) No View Count
(23:09) Coming Up With Topics
(27:50) Working Together Without Ever Having Met
(34:33) Making Educational Content
(40:12) Meeting IRL for the First Time
(44:23) Learning Through Failure
(46:44) Live Shows
(48:57) David's Appearance on Let's Learn Everything
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Joshua Lee Turner is a guitarist and singer who has made a career on YouTube with his cover versions of classic songs and original music. His YouTube videos have clocked up millions of views and have afforded him countless opportunities to tour and play his music. So today I'm chatting with him to see what advice he might have for musicians who are looking to YouTube as a place to launch their career. Check out Josh's channel: https://www.youtube.com/c/JoshTurnerGuitar
Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(0:00) Introduction
(1:18) Going Viral
(5:09) Touring Thanks to YouTube
(12:41) Working with Other Musicians
(15:03) The Value of Authenticity
(19:39) 1960s and 70s music
(25:25) Fixing It In Pre
(30:53) Recording On Location
(38:25) Copyright on YouTube
(41:41) Unexpected Hits & Unexpected Flops
(46:49) Opportunity For Musicians On YouTube
(50:10) YouTube V.S. TikTok V.S. Instagram
(53:31) Advice For Aspiring Musicians" -
Jay Foreman and Mark Cooper-Jones, best known as The Map Men, make silly geography videos on YouTube, both educating and entertaining their audience of over a million subscribers. So today I'm chatting with them to find out what goes into their videos, how they first met and also any advice they'd have for aspiring YouTubers.
(0:00) Introduction
(1:03) How did the Map Men first meet?
(5:15) New channel name and is Unfinished London
(8:23) Live comedy shows and writing a book
(16:16) Famous cameos
(20:22) Sharing the workload for Map Men
(23:17) Dealing with sponsors
(31:25) Coming up with video topics and thumbnails
(35:15) Making mistakes on YouTube
(40:50) Jay's most viewed video and music
(43:40) Appealing to a global audience
(47:38) Advice for aspiring YouTubers
