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In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizing content, improving accessibility, and aligning websites with an organization's evolving vision. Discover the importance of involving all stakeholders and planning for long-term growth in your digital marketing endeavors.
About the guest
Kyle Taylor is the director of communications for NASTAD, a nonprofit association that works to end the HIV/AIDS and hepatitis epidemics in the United States. He leads NASTAD’s five-person communications team and directs all of the organization’s internal and external communications, including its website, social media, newsletters, and media outreach. Kyle has more than a decade of experience working in communications for public health focused nonprofits and has led the development of two websites for national nonprofits.
Resources
Non Profit Technology Conference by NTEN: https://www.nten.org/gatherProgressive Communicators of Washington DC: https://medium.com/progressive-communicators-of-washington-d-cContact Kyle
https://nastad.org/[email protected] -
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way.
About the guest
A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012.
Resources
Growth Hacking subreddit: https://www.reddit.com/r/GrowthHacking/AppSumo: https://appsumo.com/Contact David
https://www.handwrytten.com/ LinkedIn: https://www.linkedin.com/in/davidwachs/ Twitter: https://twitter.com/davidbwachs Facebook: https://www.facebook.com/handwrytten -
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In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals.
About the guest
Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization’s brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH).
Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond’s Style Weekly and nationally in PRWeek.
She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus.
When she’s not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle.
Resources
Axios: https://www.axios.com/American Marketing Association: https://www.ama.org/Public Relations Society of America: https://www.prsa.org/ Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/Contact Taya
LinkedIn: https://www.linkedin.com/in/tayajarman/Institute for Public Health Innovation: https://www.institutephi.org/ -
Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health nonprofit space.
About the guest
Jeff Barrus is the Communications Director at Grantmakers in Health (GIH), a philanthropy-serving organization that supports health funders of all sizes and interests through education, networking, and leadership. Prior to joining GIH, Jeff was Communications Director at the Pulitzer Center on Crisis Reporting, where he led communications on a wide range of journalism and education initiatives. While at the Pulitzer Center, he was part of the team that produced the 1619 Project education network website, which won two 2022 Webby awards. He began his career at National Public Radio in 1998 and went on to serve in various communications roles at nonprofits, think tanks, and universities, including The Woodrow Wilson International Center for Scholars, the Atlantic Council, and Johns Hopkins University. Jeff holds a bachelor’s degree in sociology from the University of Maryland and lives in Washington, DC, with his wife, twin daughters, and three dogs.
Resources
Chronicle of Philanthropy https://www.philanthropy.com/Philanthropy News Digest https://philanthropynewsdigest.org/Inside Philanthropy https://www.insidephilanthropy.com/Non Profit Quarterly https://nonprofitquarterly.org/The Communications Network https://www.comnetwork.org/United Philanthropy Forum https://www.unitedphilforum.org/Contact Jeff
Grantmakers In Health https://www.gih.org/Threads https://www.threads.net/@gjbarrusLinkedIn: https://www.linkedin.com/in/gjbarrus/Email: [email protected] -
In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities.
About the guest
Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS’ On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services.
Resources
Car Easy https://careasy.org/homeGiving Property: https://givingproperty.org/On The Go Rides: https://otgrides.org/homeContact George
LinkedIn: https://www.linkedin.com/in/howardpearl/Email: [email protected] -
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space.
About the guest
Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action.
Resources
What is an OKR? https://www.whatmatters.com/ Fast Company: https://www.fastcompany.com/Stanford Social Innovation Review: https://ssir.org/The Atlantic: https://www.theatlantic.com/Nonprofit tech for good: https://www.nptechforgood.com/HubSpot: https://www.hubspot.com/Anti Cancer Lifestyle Program: https://anticancerlifestyle.org/Contact Nicole
Email: [email protected] -
In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way.
About the guest
George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.
Prior to Whole Whale George was the CTO of DoSomething.org. George is also the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund.
In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.
Resources
Nonprofit.ist Network: https://www.nonprofit.ist/Cause Writer AI: https://causewriter.ai/Contact George
Whole Whale: https://www.wholewhale.com/LinkedIn: https://www.linkedin.com/in/georgeweiner/ -
Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fostering trust, and promoting inclusivity. Learn how inclusive language, storytelling, and authentic representation can lead to meaningful change. Discover practical takeaways to implement in your organization and make a difference in the realm of health equity.
About the guest
Nikki Hopewell (she/her) is the director of multicultural marketing for Susan G. Komen. She earned her undergraduate and graduate degrees in journalism from Northwestern University’s Medill School of Journalism. Nikki has spent more than two decades developing marketing strategies and crafting content in digital marketing and health care marketing and is a passionate diversity, equity, inclusion and belonging advocate. She’s also a former OpEd Project fellow penning national pieces on racial equity in health care and bias in sports. Nikki is committed to creating connections through storytelling, bringing marginalized folks into the mainstream and championing health equity for all.
Resources
Harvard Business Review: https://hbr.org/Contact Nikki
https://www.komen.org/ LinkedIn: https://www.linkedin.com/in/nikkihopewellkomen.org/healthequityresourceskomen.org/standforher -
In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling narratives can change hearts, minds, and behaviors. Join us as we explore the power of authentic storytelling and how it can be leveraged to support health causes without exploiting individuals or communities. We'll discuss the intersection of development and marketing, the complexities of celebrity relationships with nonprofits, and the importance of building a strong team.
About the guest
Beth Eisen is a seasoned marketing and communications professional who has successfully raised awareness, engagement, and revenue for many organizations. She is currently the Head of Marketing and Communications at Playworks. Beth has over a decade of nonprofit experience and has also worked at a PR agency, for foreign governments and in the technology sector; she graduated Magna Cume Laude from Rutgers University. She’s passionate about equity, sports, traveling, and animals. If you find her on a Playworks playground, she’ll usually be playing kickball, foursquare, or soccer.
Resources
Hubspot Blogs: https://blog.hubspot.com/ Chronicle of Philanthropy: https://www.philanthropy.com/ Education Week: https://www.edweek.org/Marketo: https://nation.marketo.com/Contact Beth
Playworks website: https://www.playworks.org/LinkedIn: https://www.linkedin.com/in/betheisen/ -
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especially those focused on health-related issues. Valaree shares her insights on integrating accessibility into various channels, the difference between compliance and usability, and the practical steps her organization, Uplifting Athletes, has taken to ensure everyone can access their communications.
About the guest
Valaree grew up in the real-life town that inspired the television show Gilmore Girls, but has traveled extensively across the United States throughout her life. Valaree earned a Professional Writing degree from Western Connecticut State University and began working for three chapters of The Y upon graduation. From there, her passion for non-for-profit work led her to the Society of Plastics Engineers and the National Organization for Rare Disorders before landing at Uplifting Athletes. Valaree graduated from West Virginia University in 2023 with a Master of Science degree in Data Marketing. Valaree’s personal philosophy is that for-purpose work should be done with purpose and specializes in strategic, data-driven marketing.
Resources
Sprout Social: sproutsocial.comWomen in Email Facebook Group: facebook.com/groups/womenofemailContact Valaree
Uplifting Athletes: upliftingathletes.orgLinkedIn: https://www.linkedin.com/in/v-machen/ -
In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff.
This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts.
About the guest
MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families.
Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce.
MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James.
Contact MaryBeth
Pinky Swear website: www.pinkyswear.orgLinkedIn: https://www.linkedin.com/in/marybethmeyer4/Facebook: https://www.facebook.com/meyer.marybeth/ -
Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive surgical teams in low-income countries. Learn how to navigate the delicate balance between compelling storytelling, ethical considerations, and achieving marketing goals. Whether you're a seasoned nonprofit professional or just starting out, this episode offers valuable takeaways for anyone looking to make a meaningful impact through storytelling.
About the guest
Anna Santos is currently the Chief Marketing Officer at ReSurge International, a global surgery non-profit based in the San Francisco Bay Area. She is responsible for all of ReSurge’s marketing, branding, communications, and content strategy, and recently took the organization through a brand refresh and website redesign. Anna is passionate about helping social change organizations build cohesive brands, raise awareness, and engage communities into action through ethical authentic and inclusive storytelling.
Anna has a Master of Public Administration in International Development Policy and Practice from the Middlebury Institute of International Studies at Monterey with a specialization in Intercultural Digital Storytelling for social change. She is also passionate about documentary photography and film.
Anna is originally from Albuquerque, New Mexico and has lived and worked throughout Southeast Asia, Latin America, and Europe. She has over ten years of experience in the social-change space.
Resources
https://dignifiedstorytelling.com/handbook/ https://pages.devex.com/better-conversations.html https://ethicalstorytelling.com/ https://pledgeforchange2030.org/pledges/authentic-storytelling/Watch the Jacob VideoContact Anna
ReSurge website: https://resurge.org/ LinkedIn: https://www.linkedin.com/in/anna-santos-8b488556/YouTube: https://www.youtube.com/@resurgeinternational -
In this episode of Health Nonprofit Digital Marketing, we are joined by Eugene Patron from the Fund for Public Health in New York City. Together, we delve into the world of nonprofit partnerships and the intricacies of marketing and communications within these collaborations.
Join us as Eugene shares his wealth of experience and insights, guiding us through the strategies, challenges, and advantages of working with funders, peer organizations, and government entities to amplify your nonprofit's mission.
Discover how to develop cohesive messaging, establish shared timelines, and harness the power of collaborative marketing to reach broader audiences and drive meaningful change. Plus, we'll discuss the potential pitfalls and benefits of partnership MarCom, and why thoughtful planning is the key to maximizing shared benefits.
Don't miss this insightful discussion with Eugene Patron on building successful nonprofit partnerships through effective marketing and communications.
About the guest
Eugene Patron is Director of Marketing and Communications at the Fund for Public Health NYC, a public-private partnership that supports the work of the NYC Department of Health and Mental Hygiene. His communications and marketing experience includes NYC and national nonprofits, as well as work as a journalist, web producer, and editor. He has an MS in Urban Affairs and an advanced certificate in Leading Change in Healthcare Systems.
Resources
Nonprofit Tech for GoodBeta NYCRagan CommunicationsContact Eugene
Web: https://fphnyc.org/Email: [email protected]: https://twitter.com/EugenePNYC LinkedIn: www.linkedin.com/in/eugenepatron -
In this episode of Health Nonprofit Digital Marketing, we dive into the art of presenting complex health-related information in a way that is understandable to a diverse audience. Join host Spencer Brooks as he sits down with Bradley Girard, Director of Brand and Creative at Rippel, a nonprofit organization dedicated to improving health and well-being in communities. Bradley shares his unique journey from the world of graphic design to the heart of health nonprofit communications. Together, they explore the challenges of distilling complex health data into digestible formats, the power of visual storytelling, and the strategies for effectively conveying crucial information to diverse audiences. Tune in to gain insights into the intersection of data, design, and impactful communication in the health nonprofit sector.
About the guest
Bradley directs the Branding & Creative Team, leading a team on the creative design and production of all Rippel branding vehicles. He makes complex concepts easier for all to understand and unifies messaging around Rippel’s shared vision and its initiatives.
Brad has provided Rippel with branding and visual design support for years as principal of his own award-winning boutique agency. In his 28 years as a professional designer, photographer, and marketer, Brad has worked with a variety of large brands—including Kaiser Permanente, Toshiba, Verio Healthcare, and the San Francisco 49ers—and received multiple international awards for design, print, and marketing.
Bradley serves on portfolio review boards for AIGA, Cal State Fullerton, and Chapman University, mentoring students as they ready themselves for professional careers.
Most weekends, Brad can be found cheering on his daughter’s club court and beach volleyball teams. On his off-time, he and his family love to relax on the Hawaiian island of Kauai.
Resources
https://rippel.org/ https://rippel.org/podcasts/ https://www.printmag.com/ https://howdesignlive.com/Contact Brad
https://www.linkedin.com/in/bradleygirard/ https://twitter.com/RippelHealthhttps://www.youtube.com/@rippelfoundationrethinkhea179/featuredhttps://www.linkedin.com/company/rippelhealth -
In this thought-provoking episode of Health Nonprofit Digital Marketing, we delve into the art of storytelling with Matt Werbach from the National Psoriasis Foundation. We explore the common misconception that storytelling is easily mastered and challenge this notion by highlighting the significance of specificity in narratives. Discover how shifting from aspirational, grandiose writing to small, specific, and singular narratives can truly captivate your audience and invoke a sense of authenticity. Matt and Spencer discuss practical strategies for integrating specificity into your storytelling while emphasizing the importance of bravery and trusting your audience to grasp the bigger picture.
About the guest
Matt is the associate director of media and communications for the National Psoriasis Foundation. He oversees content creation, editorial work, and public and media relations. When he’s not working he’s reading, writing, or running trails in and around Portland, Oregon. He is the father of a third grader with Down syndrome and husband to a working mother in the field of higher education.
Contact Matt
https://www.psoriasis.org/ https://www.psoriasis.org/advance/ [email protected] -
In this podcast episode, we delve into the critical topics of healthcare equity, digital therapeutics, and dismantling stigma in healthcare access. Our guest, Autumn Brennan, Director of Communications at the Digital Therapeutics Alliance (DTA), shares her insights into how digital health technologies can bridge gaps in healthcare access, particularly in rural and marginalized communities.
We explore the challenges and opportunities in addressing healthcare disparities, focusing on the impact of digital therapeutics on mental health and marginalized groups. Autumn discusses her work in advocacy, legislative change, and messaging strategies to promote equitable healthcare access.
Additionally, Autumn introduces the DTA's Evaluation Toolkit, which provides criteria to assess these tools, including clinical validation, data security, equitable access and more. It's a science-based resource to guide adoption. Key factors are evidence of improved outcomes and seamless integration into workflows. This toolkit enables informed decisions to provide patients high-quality, effective digital therapeutics.
Join us for a thought-provoking conversation on these critical issues and gain valuable insights into healthcare equity, digital therapeutics, and compassionate communication in healthcare.
About the guest
As the Director of Marketing and Communications, Autumn leads the strategic marketing, public relations, and media efforts for the Digital Therapeutics Alliance, with the goal of building a unified, knowledgeable, and empowered community of stakeholders worldwide. Her experience spans product development and marketing strategies to advance dynamic, global business initiatives and drive innovation within EduTech, FinTech, Manufacturing, and Digital Health. Prior to her tech career, Autumn held a private practice in family medicine and midwifery, specifically within rural and marginalized communities. Her profound dedication to patient rights, healthcare equity, and social justice fuels her mission to see digital therapeutics reach their full potential to improve patient outcomes on a global scale.
Resources
DTA's Evaluation ToolkitHealioStat NewsMobi Health NewsContact Autumn
LinkedInhttps://dtxalliance.org/ -
Join us for an insightful conversation with Jean McGowan, a dedicated professional in the nonprofit sector, as she shares her expertise on the challenges and strategies involved in managing the delicate balance between development and communications. Jean's experience offers valuable insights into how nonprofits can effectively communicate their mission while maintaining a strong donor experience.
About the guest
Jean is a highly experienced and driven Director of Development with 15 plus years of demonstrated success in leading and managing fundraising teams in the nonprofit sector. As the Development Director at Lines for Life, she is responsible for creating and implementing strategic development and communication plan, leading a data-centric philanthropy team, strengthening grants and contracts, and building successful annual campaigns.
Resources
https://philanthropy.iupui.edu/index.html https://nonprofitaf.com/ https://www.philanthropy.com/newsletter/philanthropy-todayContact {guest}
LinkedIn: https://www.linkedin.com/in/jean-mcgowan-213aa420/Email: [email protected] -
Join us in this illuminating episode of the Health Nonprofit Digital Marketing podcast as we explore the dynamic world of digital advocacy within the health sector. In a candid discussion with our host Spencer Brooks and guests Callie Riley & Megan Kovacs of Compassion & Choices, we delve deep into the impactful campaign that safeguarded medical aid and dying in Montana.
Discover how strategic digital communications, data-driven targeting, and compelling narratives converged to create a powerful movement that secured essential rights. We’ll outline the importance of third-party validators, the art of message testing, and the pivotal role of segmentation in driving successful advocacy efforts. Join us for a comprehensive exploration of how nonprofits can harness the digital realm to amplify their advocacy initiatives and foster meaningful change.
About the guests
Callie Riley is the NW Regional Advocacy Manager for Compassion & Choices, and coordinates legislative advocacy and community education work in 9 states in the Pacific NW. She is a longtime community & union organizer in Oregon and Washington, and has worked on issues related to housing affordability, gentrification & displacement, public transit, health equity, land use, and police abolition. She also specializes in preventing burnout among organizers and building resilient organizations. Outside of work, she spends her time organizing mutual aid and community care projects for other queer and trans people, reading saccharine romance novels, listening to black metal and hyperpop, and doting on her adorable cat, Iz. She is based in Brooklyn, NY.
Megan Kovacs is the Digital Advocacy Manager (West) for Compassion & Choices, she leads all digital communications strategy for the Western United States, manages integrated communications plans for state-specific advocacy efforts, overarching regional plans and advertising budget and directs all digital advertising for acquisition, education and awareness. Megan has spent over 15 years working in local, regional, and national non-profits and on political and electoral campaigns to promote social, racial, and economic justice, sexual and reproductive health, bodily autonomy, and gender equity. She is the recipient of the 2015 Judge Stephen B. Herrell Award for Outstanding Collaborative Efforts to End Family Violence. She formerly served on the Board of Directors for Bitch Media, and currently works to provide abortion access in the Pacific Northwest as a board member for the Northwest Abortion Access Fund (nwaafund.org) and co-chair of the Oregon Reproductive Health Equity Fund.
Contact Callie & Megan
Web: compassionandchoices.orgTwitter: @CompAndChoicesFacebook: facebook.com/CompassionAndChoicesInstagram: instagram.com/compassionandchoices/LinkedIn (Megan): linkedin.com/in/megankovacs/Email:[email protected]@compassionadnchoices.org -
How can nonprofits effectively communicate with diverse age groups? Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation joins us to discuss bridging generational divides and crafting messages that resonate with multiple audiences. We'll explore adapting to younger digital natives while still engaging older donors and volunteers. Tune in for tips on intergenerational marketing, social media, staffing, and more to further your mission.
About the guest
Nicole graduated from Lafayette College in Easton, PA then lived in Paris to learn French and pursue her study of the WW2 Occupation. Ever restless, Nicole moved to San Francisco in the early 90s and started a translation business and started teaching entrepreneurship to youth. That interest brought her to serve as an AmeriCorps VISTA member in Paterson, NJ with foster teens aging out of state care. To fund the teens’ project to create an urban farmstand, Nicole started grant writing in 1997 and secured funding from Rutgers University. Winning that first grant fueled a drive for proposal writing since then to help nonprofits in NY, NJ and for the past 12 years in OR.
She and her partner John met at CUNY Law School in 2001. In 2011, they co-founded the Homeless Youth Law Clinic where they practiced movement lawyering for unhoused youth in Portland, Oregon. They created the clinic with youth and advocates from the community, those in the foster care to youth homelessness pipeline, immigrant youth and many others with lived experiences. HYLC concentrated on the civil legal rights of homeless youth and the consequences of the criminalization of homelessness.
Currently Nicole focuses on grant writing, funder relationships, donor stewardship, development, marketing and event planning for the Oregon Lions Sight & Hearing Foundation, a statewide nonprofit based in Portland that offers access to vision and hearing healthcare.
One of her grant highlights? Capital funding from the Lions Clubs International Foundation to build & furnish an optical finishing lab that edges high quality, low cost new eyeglasses to Oregonians who qualify. Women trained in paraoptometrics while formerly incarcerated at the Coffee Creek Correctional Facility manage the lab and its for profit optical shop, Eye Promise.
Resources
https://nonprofitaf.com/ https://www.learningtogive.org/resources/foundation-center https://candid.org/ https://philanthropynewsdigest.org/ https://www.freewill.com/ https://www.techsoup.org/Contact Nicole
[email protected] https://olshf.org/ https://www.facebook.com/olshf/ https://www.youtube.com/c/OLSHF -
You know the importance of online communities for patients on their healthcare journey. But how do you create a thriving community in the digital space? In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space, with a focus on the work done by the Colorectal Cancer Alliance.
Amy shares her insights on the different types of online communities they have developed and the importance of tailoring them to the needs of the community. The discussion also covers the critical role of providing trusted information and resources, as well as guidelines and transparency in community moderation.
Join in to learn more about how online communities can support patients on their healthcare journey.
About the guest
Amy Ganderson is the Senior Director of Digital Strategy at the Colorectal Cancer Alliance. She is a professional marketing leader experienced in various digital marketing channels and functions. Amy has specialized in non-profit digital marketing and strategy for over 13 years, driving awareness and action for important causes.
Prior to joining the Colorectal Cancer Alliance, she served in digital leadership roles at March of Dimes, United Way Worldwide, and The Nature Conservancy. Amy received her MBA from George Washington University and a B.S. from Cornell University. Amy currently resides with her husband and twins in Arlington, Virginia.
Resources
https://www.facebook.com/groups/bluehopenation/ https://bluehq.org/Contact Amy
Web: ccalliance.orgTwitter: @amygandersonLinkedIn: https://www.linkedin.com/in/amyganderson/ - Visa fler
