Avsnitt
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Are you struggling to find the perfect fit, whether in your career or your clothing? Krista Fox didn't just adjust, she stitched together her dream job.
In this episode, Caitlin chats with Krista Fox, a former ICU nurse and oral health therapist turned lingerie designer. Krista shares how her own struggle with uncomfy lingerie led her to launch Vlette, her own brand. She shares the highs and lows of entrepreneurship, balancing motherhood, and chats about her unexpected creative hobby. Plus, why a strong support system is important when taking creative risks. Don’t miss this *perfect fit* episode!
Tune in to learn:
How Krista's frustration with lingerie sizing sparked her business ideaThe significant shift in stress levels after moving from healthcare to entrepreneurshipThe importance of fostering positive dental experiences for kidsHow Krista developed shorter-length thongsThe evolution of women's underwear and a shift to comfort and practicalityThe influence of growing up in a family of business ownersHow Krista explained her lingerie business to her family and friendsManaging a business while raising childrenFinding her creative side in design and constructionWhy artistic expression isn't just about painting or drawingConnect with Krista
Vlette Website
Vlette Instagram
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Some people sign up to your offer in three seconds. Others need 12 emails, a personalised case study, and an interpretive dance explaining the ROI (jk!) before they even consider it. But why is this? It’s not just your messaging, it’s *who* is buying.
In this episode, Caitlin breaks down the Big Five (OCEAN) personality types and how they shape buying decisions. From curious explorers to risk-averse worriers, learn how different personalities approach decision-making and how to tweak your messaging strategy to attract all types of buyers.
Tune in to learn:
The most validated research psychology framework on personalityHow different personality traits may influence buying behaviourThe OCEAN framework and how each trait affects decision-makingHow to write copy that resonates with different personality typesExamples of how brands use personality-driven marketingHow to tweak your sales pages, emails, and ads to appeal to more personality typesConnect with Caitlin:
Healers with Hustles website
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Saknas det avsnitt?
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Can doctors heal without losing themselves in the process?
In this episode, Lucy shares her journey from corporate law burnout to social work, community leadership, and ultimately, advocating for culture change in medicine. Caitlin and Lucy chat about her book, Beyond the Stethoscope—a collection of deeply personal stories from doctors exploring what it takes to stay connected to hope, heart, and healing in a system that often demands the opposite.
If you’ve ever felt disillusioned with healthcare (as a provider or a patient), this convo is a must-listen.
Tune in to learn:
How Lucy found a more meaningful way to make an impactThe emotional and systemic challenges of healthcare professionalsHow organisations attempt to shift culture by hiring compassionate, empathetic individualsThe need for deeper structural changes against patriarchy and capitalismHow moments of connection help build resilience in the workplaceThe inspiration behind Lucy's book Beyond the StethoscopeHow the Hush Foundation wants to transform healthcare with kindness through the artsWhy deep listening is the missing piece in healthcare.Lucy's TEDx talk on the concept of being "enough"What social prescribing is—and why it’s the most powerful public health intervention you’ve never heard ofWhy general practitioners are often treated as second-class citizensThe challenge of evidence-based practiceWhy change begins with individual responsibilityConnect with Lucy Mayes
Website
LinkedIn
Beyond the Stethoscope
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In this flashback episode, psychologist-turned-copywriter Caitlin Bell breaks down brand voice fundamentals, from its difference with brand personality to her very own FAB framework. Learn how identifying your brand voice can cut down your writing and editing time and help your content resonate with the right audience.
Tune in to learn:
The three essential components of brand voice (no one of them isn’t personality)Why documenting brand voice is super important when working with a teamThe difference between brand voice and brand personality (a common misconception)The different types of brand voice and how to identify themHow you can take advantage of brand voice by knowing your audienceAll about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)Which voice is the best fit for which type of audienceExamples of big brands and what their brand voice isConnect with Caitlin:
Healers with Hustles website
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What do medieval door hinges have to do with fab copywriting? More than you might think.
In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest difference in brand voice, and the ultimate tightrope walk for copywriters—mastering other brands’ voices without losing your own. Hit play and nerd out with us!
Tune in to learn:
How Justin went from writing about energy drinks to mastering brand voice.Why true expertise and mastering your craft takes years—no shortcuts, no overnight success.How manifesto’s act as a banner and a bouncer for your businessHow writing a manifesto can reconnect you to your work in a way that supports your wellbeing.How societal and religious conditioning shaped Justin’s views on pride (and Justin’s permission slip that it’s okay to be better than someone else).Why a business's real purpose needs to go deeper than a catchy slogan.The teeny tiny details that make a huge difference in copy and brand voice.How to read behind the words—not just between the lines.Connect with Justin
Website
Brand Voice Academy
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Healers with Hustles website
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Your bio might be stacked with credentials, but does it actually make people want to work with you?
In this episode, Caitlin is breaking down what makes a bio work. With practical tips and a structure so your bio doesn’t sound like just a brag reel, but grabs the right people and makes them think, "Yep, this is my person." Plus, some quick fixes to make it sound like you (instead of a LinkedIn robot).
Tune in to learn:
The dream-client-attracting impact of a well-written bioThe common mistakes people make when writing a bioHow to establish trust without overwhelming detailsA simple formula to help you write a bioWhy you should test your bio by reading it out loudWhy you should write and refine rather than overthinkConnect with Caitlin:
Healers with Hustles website
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Are you an early career health professional who wishes there was a podcast just for you?
Dr Bronwyn once felt the same way, so she started the Mental Work Podcast for early career psychologists, where she combines her love of public speaking AND psychology. How cool is that?
Today, Caitlin is joined by Dr. Bronwyn Wilkins, an Australian psychologist and host of the Mental Work Podcast, a show for early career psychologists. We chat about podcasting, being a psychologist, and chat about how being a business being fits into all of that.
Tune in to learn:
How Dr. Bronwyn started her psychology journeyInsights into her research (insomniacs will wanna hear this)The challenges and rewards of a PhD How The Mental Work Podcast came to beThe surprising creative process of public speaking and how to get started in speakingThe #real challenges of being an early career psychologistThe brutal reality of starting a podcastPublic speaking tips and advice from Bron (get out your paper and pen!)How to balance business and clinical workA few key insights into what makes a fab podcastConnect with Dr. Bronwyn
Mental Work Podcast
Mental Work Patreon
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Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience?
In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard.
Tune in to learn:
The connection between therapy and messagingFour main components of empathy mappingWhy empathy matters in copywritingHow to visualise your audience using "The Movie Director Test"The importance of using your audience's own wordsWhy you should only focus on one audience for one offerConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
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Feel like your career’s on mute? Are you ready to turn up the volume on your true creative calling?
In this episode, Caitlin chats with Nina Dafe on her incredible journey from helping kids use their voices as a speech therapist to helping women amplify their story as a PR powerhouse. From cultural expectations to an accidentally viral article she wrote about misconceptions about feminism within the church, Nina shares how she turned career woes into purpose. Learn why PR isn’t just for celebrities, how to find your “why,” and how emotions like anger can become powerful, productive forces for good. There are so many gems that Nina shares in this ep!
Tune in to learn:
Nina's journey from being trained as a speech therapist to transitioning into PRThe challenges women face in using their voices within traditional Nigerian rolesThe similarities of therapy and PR How PR can be accessible for entrepreneurs The "Five Whys" method to find clarity and purposeHow rest is important for nurturing creativityThe impact of the viral article she wrote out of frustrationHow anger and frustration can be transformative forcesThe importance of showing, not telling, when pursuing a new career Why PR isn’t just a vanity toolConnect with Nina
Website
Instagram
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Healers with Hustles website
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When people land on your website, do they instantly think, “This is exactly what I’ve been looking for!”—or are they left more confused, wondering what you actually do?
In this episode, Caitlin breaks down brand messaging strategy. Including how to whip up messaging that hooks your audience in 10 seconds flat. She shares the biggest mistakes businesses make with their messaging, why trying to speak to everyone doesn't set you up for success, and how to show off your USP (unique selling proposition). You’ll also learn a simple formula to create messaging that feels authentic, aligned, and effective.
Enjoy a freebie to help you identify your brand values because knowing what you stand for is half the battle. Don't miss it!
Tune in to learn:
How messaging differs from brand voice and copy How messaging sets the foundation for all communicationWhy consistent messaging mattersThe common mistakes with messagingA simple formula to help you craft effective messagingFour questions that your website copy should answerDifferent elements of a messaging guideA practical exercise to assess your website copyConnect with Caitlin:
Healers with Hustles website
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Infections aren't the only thing that can go viral. Health content can too—especially when the messaging is easily digestible, educational, and on-trend.
In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing.
Tune in to learn:
Caitlin's background in journalism and government communicationsThe shift from early social platforms like Facebook and TwitterWhy Queensland Health works with style guides, subject matter experts, and behavioural scientistsFighting misinformation online with science-backed and inclusive contentThe importance of creative freedom in Queensland Health's content teamHow Queensland Health ensures health literacy and inclusivityThe new wave of "unhinged" content on TikTok How to engage audiences with shorter attention spansThe importance of being relatable and entertaining Why the comments section can be a great source of valueConnect with Caitlin Cash
LinkedIn
Queensland Health Instagram
Queensland Health Facebook
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Healers with Hustles website
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When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them?
In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started.
Tune in to learn:
Why clinical expertise and approachable communication are not mutually exclusive Why technical jargon might push people away–and what to do insteadThe misconception about personality and professionalismRelatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)The role of storytelling in making complex concepts digestibleHow to apply the rule of oneSteps to turning technical descriptions into language clients easily understandConnect with Caitlin:
Healers with Hustles website
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How many people does it take to redefine co-parenting?
Your parenting village—and Tiffany, a co-parenting coach and psychologist.
In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is truly inspirational. Listen in to learn how she’s empowering separated parents to raise children in one family across two homes.
Tune in to learn:
Why separated families often need coaching rather than therapyThe importance of early intervention, affordability and community building for familiesWhy collaboration, kindness, and a child-centric approach is important for co-parenting The systemic issues within family law and mandated court therapyHow Tiffany created a Girl Next Door brand voice to make her content sound genuineThe challenges of making collaborative methods more mainstream and accessibleThe many transferable skills of being a psychologist Why embracing discomfort is important for growthConnect with Tiffany
Website
Instagram
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Who says therapists can't be authentic and still be professional? Isabella shows it’s possible to stay true to yourself while maintaining professional boundaries.
In this heartfelt episode, Caitlin chats with her close friend Isabella, a clinical psychologist, to unpack the truths of working in mental health. Isabella shares her love for schema therapy, her plans to guide others as a supervisor, and the ups and downs of finding balance in the field. It’s an episode full of heart, growth, and a fresh perspective on what it’s really like to be a psychologist!
Tune in to learn:
The importance of redefining success beyond societal normsWhy Isabella loves psychology and being a psychologistThe value of therapists fostering self-discovery by being curious and non-judgmentalWhy a good supervisor is super important for personal and professional growthThe importance of adapting therapeutic methods over time to suit client needsHow Isabella resonates with schema therapy How genuine connections enhance therapeutic relationshipsWhy imposter syndrome is part of the learning curve as a psychologistThe importance of receiving and implementing feedbackHow Isabella finds balance in her life outside of workConnect with Isabella
Website
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Does my psychologist like me? We've all had that thought as we left a session (or clicked "Leave Meeting"). It's a relatable worry, but what’s really going on in the minds of therapists?
In this episode, Caitlin chats with Anna Oliver, a psychologist from Leeman, WA, about her journey coming back from burnout through a private practice and podcast. They discuss balancing therapy work with creative passions and redefining what it means to be a psychologist. This heartfelt conversation is not to be missed!
Tune in to learn:
Anna's early passion for psychology during her teenage years Her experience working as a youth centre worker and drug counsellor How a sea-change and stepping away from the field provided her clarityThe significant role of therapy and taking time off in her burnout recoveryHow Anna's creative itch led her to the idea of podcastingThe inception of her podcast "Does My Psychologist Like Me?"How being creative outside of therapy enriches her clinical work The unique dynamics of working as a psychologist in a rural settingWhy clients seek a genuine connection with their therapistsAnna's plan to explore diverse income streams and workshopsAnna's experience interviewing her own psychologistConnect with Anna
Anna Oliver Psychology - Instagram
Does My Psychologist Like Me - Instagram
Website
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Just like a little black dress, the Features Advantages and Benefits technique is timeless, versatile, and designed to turn heads (especially your target market!)
In this episode, Caitlin walks us through how you can make your offer stand out using the Features, Advantages, and Benefits technique. If you're tired of over-complicated copywriting tips, this one's for you. Let’s zhuzh up your messaging today!
Tune in to learn:
Why this framework works so well (hint: it captures short online attention spans)The usage of FAB technique on Apple's websiteQuestions to ask yourself to identify your business' benefits and advantagesWhy you should learn the emotional payoff of your product or serviceA few examples of the technique in action The "so what?" approach to help identify benefitsConnect with Caitlin:
Healers with Hustles website
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Feeling frustrated with how the system works? Alicia did too, so she took her skills from medical emergencies to movie screens (before founding her own business).
Caitlin chats with Alicia White, founder of Action & Emergency - First Aid Training. Alicia shares her incredible career path, and how she landed on her business focused on injury prevention and first responder training. From the pivotal moment that led her to pursue stunts, to what it’s really like on set, Alicia’s story is epic and one you won’t want to miss!
Tune in to learn:
The moment that led her to pursue a career as a stuntwomanThe demanding physical and emotional toll of being a stuntwomanHow Alicia's experiences as a paramedic inform her approach to first aid trainingWhy human connection is important in healthcareWhy community building is important as an entrepreneurThe impact of burnout on healthcare professionalsWhy first aid training and education is empowering How Alicia is leveraging her passion and personal experience into her businessConnect with Alicia
Website
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Be honest–have you *actually* spent time defining your business values? Or maybe you’ve willy-nilly chosen a few to put on your “About” page, but they’re not doing a thing to support your business.
In this latest ep, Caitlin shares how you can easily define your values, why they are important (and not be overlooked!), and the benefit of creating a truly values-aligned business. Get practical tips and a free comprehensive guide to start defining and implementing your business values.
Tune in to learn:
How to define your valuesWhy values are more than just words on your websiteThe difference between values and goalsMisconceptions about valuesHow to use ChatGPT to identify your valuesQuestions to guide you in identifying your valuesHow to demonstrate your values as a small businessConnect with Caitlin:
Healers with Hustles website
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Values freebie
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How do you make career and big life decisions? Do you think outside the career cubicle or follow the traditional route? Do you know yourself well enough to know your *actual* strengths and weaknesses?
Join Caitlin as she chats with Eleni, a business psychologist who helps high-performing leaders and teams thrive. From discussing topics like what business psychology is to career alignment, leadership, diversity, and inclusion, Eleni shares solid insights on the value of authentic leadership and how your personality can be your biggest edge.
Tune in to learn:
How Eleni discovered her passion for organisational psychologyThe versatility of being an organisational psychologistHow Eleni creates positive change within organisationsWhy psychologists need to network on social mediaThe importance of career counseling and leadership developmentHow organisational psychologists combine science-based approach with empathy and understanding of human behaviourWhy businesses need to provide support and resources to their employeesHow self-awareness prevents burnout in employeesThe influence of AI in the psychology space Why business leaders need to show authenticity and personality to succeedConnect with Eleni
Website
Instagram
Connect with Caitlin:
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The pesky perfectionism trap may be holding you back.
In this latest episode, Caitlin shares the true impact of perfectionism on your mental health and productivity. Learn how to break free from unrealistic standards and embrace progress over perfection.
Tune in to learn:
Why perfectionism is a characteristic of imposter syndromeHow perfectionism differs from conscientiousnessThe possible origins of perfectionism (yup, you probably guessed it)How it hinders performance and productivityA personal example of perfectionism at playStrategies to break free from perfectionismConnect with Caitlin:
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- Visa fler
