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This week on Hashtag Managed, we’re sitting down with Sammi Lenz—an influencer marketing and brand partnership professional. She currently lives in the Northern Chicago Suburbs with my husband, two daughters, dog, and cat. Her marketing experience ranges from being an event planner, marketing director, social media marketing, and more. Influencer marketing is truly my career passion - but outside of work she loves being a girl mom, reading (she just started a bookstagram to hold herself accountable!), watching Cleveland sports, and obsessing over the newest celeb gossip.
In this episode, we’re pulling back the curtain on the world of influencer marketing. Sammi shares what really goes into selecting the right influencers, how brands navigate partnerships, and the behind-the-scenes details, and busting common myths. Whether you're a brand looking to leverage influencers or just curious about how these collaborations come together, this is an episode you won’t want to miss!
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
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Connect with Sammi Lenz
Connect with Sammi on LinkedIn: https://www.linkedin.com/in/sammilenz/
Follow Sammi's bookagram: https://www.instagram.com/shelfcaremama/
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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We’re back with Part Two of our conversation with Kim Watson, diving even deeper into the realities of high-pressure careers and what happens when “girl bossing” goes too far. In this episode, Kim shares her insights on maintaining a work-life balance, being a working mom, and setting boundaries.
This is your reminder that burnout isn’t a badge of honor — You're going to have to tune in for this conversation!
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Connect with Kim Watson
Connect with Kim on LinkedIn: https://www.linkedin.com/in/kim-watson-leadership/
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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This week we are joined by Kim Watson! Kim has built a distinguished career in marketing and design, specializing in brand identity, collateral, operational efficiency, process development, and marketing strategy within the sports apparel industry. You might have seen her work at Adidas (where she met Maddie!), Fanatics, and now Stryker.
Kim dives right into the conversation in part one of hustle culture and how she realized she was stuck in the girl-boss cycle. Come back for part two on Thursday!
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Connect with Kim Watson
Connect with Kim on LinkedIn: https://www.linkedin.com/in/kim-watson-leadership/
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Welcome back to part two of Sam Schmidt on Being Confident in Your Content, Personal Branding & Authenticity. We dive back into our conversation with Sam Schmidt on creating content when you're feeling burnout, and how to break through your comfort zone and get confident on social media. We end on what Sam has been reading, eating, playing, obsessing over, recording, and treating herself to, and what kind of viral content is taking over her feed lately!
Connect with Sam Schmidt
Follow her on Instagram: https://www.instagram.com/samschmidtsocial/
Follow The Loop on Instagram: https://www.instagram.com/theloopwithsam/
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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This week on Hashtag Managed, we have Sam Schmidt of Sam Schmidt Social! Sam is a social media agency owner, who didn't really grow up around a lot of entrepreneurs so building a business was never something she saw on the horizon. Then once she started in 2021, she hasn't looked back! She fell in love with the world of social media and found a way to become a teacher again by helping other women build their social media businesses, too.
It's only fitting that we picked Sam's brain about personal branding, since she has crushed this with her own brand and helped other social media managers do the same. Tune in to hear her top tips on personal branding, networking, and even why you need to show up on social media as a social media agency owner (with her powerful analogy that may or may not involve teeth,) you'll have to tune in to find out more!
Connect with Sam Schmidt
Follow her on Instagram: https://www.instagram.com/samschmidtsocial/
Follow The Loop on Instagram: https://www.instagram.com/theloopwithsam/
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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Welcome back to another episode of Hashtag Managed, we’re about to dive back into our conversation with Heather Kerrison of Wild Media Co - in case you missed it, we dropped the first half of this interview on Monday. Now, let’s get into what the biggest marketing moment of last year was and why this is a prime example of founder-led marketing…plus hear more on her social media journey, weekly R.E.P.O.R.T. and what's popping up on her feed.
Connect with Heather Kerrison
Connect with Wild Media Co on Instagram: https://www.instagram.com/wildmediaco/
Connect with Heather on Instagram: https://www.instagram.com/heather_kerrison/
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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On this week's episode of Hashtag Managed, we have a special guest, Heather! Over 8 years ago she started an Instagram page for her sister’s corgi, Hudson, and the content has since reached millions of people worldwide. As a lifelong lover of photography, creativity, and storytelling - she simply gets it. She did this on the side for years before turning this into her full-time gig. Heather Kerrison helps businesses and brands achieve the social media presence and engagement they’ve only dreamed of. Tune in to this episode where Heather dives into Founder stories in marketing with great examples.
Don’t worry, there’s more to come on Thursday when we’re picking back up the conversation with Heather talking about the BIGGEST marketing moment of 2024 and all things User Generated Content for creators and brands.
Connect with Heather Kerrison
Connect with Wild Media Co on Instagram: https://www.instagram.com/wildmediaco/
Connect with Heather on Instagram: https://www.instagram.com/heather_kerrison/
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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In this episode, we dive into part two of our conversation with Amanda, who shares her journey as a mompreneur, her experience growing on TikTok, and the power of leveraging your local Chamber of Commerce for business success. Whether you're looking for social media tips, networking strategies, or just some real talk about balancing it all, this episode has you covered!
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Connect with Amanda Snow
Follow Amanda's Marketing Services on Instagram: https://www.instagram.com/amandas_marketing_services/
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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On this very special episode of Hashtag Managed, Amanda Snow joins us! Amanda is a former educator turned self-made social media marketer and micro-influencer with a passion for life! As the proud owner of Amanda’s Marketing Services, she is dedicated to making her mark in the industry and helping businesses grow.
In part one of this episode, Amanda discusses her weekly R.E.P.O.R.T. and what's on her feed this week!
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Connect with Amanda Snow
Follow Amanda's Marketing Services on Instagram: https://www.instagram.com/amandas_marketing_services/
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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This week’s R.E.P.O.R.T. is packed — Maddie shares her thoughts on A Not So Meet Cute, Girl Scout cookie season, Swig drinks, and why you should drink water before caffeine. Jess dives into homemade Reese’s, and her latest LED facial tool obsession. Plus, both of them spill on renting from Nuuly for an upcoming content shoot (consider this your official easter egg!)
In the Watercooler, we are sharing our advice on LinkedIn strategies. Before diving into Poppi vs. Olipop drama, and of course, we have to talk about the lingering Blake Lively/Justin Baldoni tea.
Tune in for all the recs, rants, and random thoughts you didn’t know you needed! And, make sure to have your spot for our FREE webinar Feb. 24th at 1:00 pm EST!
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The big game isn’t just about football — it’s the biggest night in advertising! In this episode, we break down everything from the first ad, to our thoughts on this year’s most talked-about commercials, and our own personal favorites. Let's dive into the jaw-dropping $8 million price tag for a 30-second spot (compared to just $40K in the 1960s!). Plus, we kick off the conversation on the real rivalry this week...between soda alternative brands fighting for a piece of the spotlight. Grab your favorite snack and tune in!
Save your seat for our FREE content webinar, on February 19th at 1:00 pm EST!
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Love listening? We would appreciate it if you would leave a rating and review to support the show!
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On this week's episode of Hashtag Managed, we break down the BIG difference between an audience and a community. Spoiler: One watches, while the other truly connects. If you’re building a brand or marketing a business, knowing the difference is everything.
Save your free seat now for the content webinar!
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This week'sR.E.P.O.R.T. is covering everything fromHarry Potter to budgeting apps and self-care must-haves. Join us at theWatercooler on why 2025really starts in February and our what’s on our feed segment—think Rare Beauty’s latest campaign and an interview you don’t want to miss.
P.S. Join us for the sales challenge!
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Jess and Maddie are kicking off the episode with some fun weekend chatter and bold Super Bowl predictions. Who’s snagging the first commercial spot? Could we see ads for Wicked Part 2, Skims, or maybe even ChatGPT? And what about Taylor Swift—is this the perfect moment for a surprise announcement?
Next up, this week's R.E.P.O.R.Ts are hot off the press — find out what Jess and Maddie are reading, eating, playing, obsessing over, recommending, and treating themselves to. Our watercooler chats about the Instagram grid shake-up—is the 4:5 aspect ratio here to stay?
Then, we’re getting strategic with sensory marketing! Learn how leveraging the five senses—sight, sound, taste, touch, and smell—can create unforgettable customer experiences that build trust and loyalty. Want even more tips? Don’t forget to check out our blog for a deep dive!
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In this episode of Hashtag Managed, Maddie takes us on a personal journey into cycle syncing and how it’s transformed her approach to productivity and business. From her first experience with tracking her cycle to using it as a tool to align her work schedule, Maddie shares practical tips and insights for syncing your cycle with your social media business. Whether you’re curious about how hormones impact focus, looking for ways to combat burnout, or just want to feel more aligned with your natural rhythms, this conversation is packed with actionable advice to help you find balance and grace in your workflow. Tune in and discover how to work with your body, not against it!Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollectiveConnect with Jessica SheehyConnect with Jessica on Instagram: https://www.instagram.com/jessssheehyConnect with Madeleine DiganConnect with Madeleine on Instagram: https://www.instagram.com/thebuzzingblondeLove listening? We would appreciate it if you would leave a rating and review to support the show!Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollectiveConnect with Jessica SheehyConnect with Jessica on Instagram: https://www.instagram.com/jessssheehyConnect with Madeleine DiganConnect with Madeleine on Instagram: https://www.instagram.com/thebuzzingblondeLove listening? We would appreciate it if you would leave a rating and review to support the show!
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Welcome back to Hashtag Managed! This week, Jess and Maddie kick off with their weekend thoughts and dive into their weekly R.E.P.O.R.T.'s, sharing everything from favorite reads and recipes to recent obsessions and upcoming plans. Jess opens up about the challenges of working in social media management and explores the idea of shifting her focus to content creation.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollectiveConnect with Jessica SheehyConnect with Jessica on Instagram: https://www.instagram.com/jessssheehyConnect with Madeleine DiganConnect with Madeleine on Instagram: https://www.instagram.com/thebuzzingblondeLove listening? We would appreciate it if you would leave a rating and review to support the show!
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Yes, even with the "fresh start" of the New Year, burnout is still possible! On this week's episode of Hashtag Managed, Jess and Maddie dive into their strategies for recognizing, preventing, and overcoming burnout in business.
Feeling down as an agency owner
Our recent client rejection
Watercooler: Personal branding vs sharing your team
What's on our feed: Spenser Pratt, Trippin with Tarte
How to Avoid Burnout in the New Year
Yes, you can use DND as a social media manager
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How is 2025 going so far for us? Spoiler alert: There have been some bumps in the [client] road. Let's talk about how to set new habits as a social media manager in the new year, including managing your clients, personal boundaries, and beyond.
Topics:
How our 2025 is going so far...
2025 Bingo Cards
Clients who want to lower their scope
The bride who washed off her makeup
Demi Moore's Golden Globe Speech
Our 2025 social media manager in's and out's
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What trends do we expect to see in 2025? Tune into this episode of Hashtag Managed Marketing Predictions you can't miss!
Topics:
Leaning into founder stories
Leveling up content
How can brands get creative with creating their own trending audios?
Will there be a rise in employee-generated content?
Community!!!
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What are our goals going into the new year? Hear our professional and personal goals for this new year. Plus, a few submissions from our community on their goals going into the new year!
Topics:
New Years Superstitions
Upleveling our video content in 2025
Should Hashtag Managed get a recording studio in 2025??!
Hashtag Hotlines from our community of their 2025 goals
- Visa fler
