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In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez talk with Sam Tooley (https://www.instagram.com/coach.samtooley/) from Alpha Fit Club (https://alphafitclub.com/) about his impressive journey from unpaid coach to earning $250k on Instagram, then to running gyms with $360k in profits, and finally, franchising a boutique group fitness studio that's generating 7-figures.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Sam
(6:24) Building a personal brand online
(13:37) Transitioning to a brick-and-mortar gym
(21:16) Personal growth, resilience, and challenges in entrepreneurship
(29:59) What is Alpha Fit Club?
(35:18) The Garage Gym
(43:20) Franchising Alpha Fit Club
(50:07) Marketing strategies, and finding & hiring great staff
(59:50) Why become an Alpha Fit Club franchisee?
(1:01:58) The economics of Alpha Fit Club
(1:06:06) Where to go if you want to find Sam
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In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Haylin
(3:48) What is Core Principles Personal Training?
(6:51) Refining the gym business over time
(16:31) Haylin's unique model
(19:34) Packaging and pricing
(22:39) Evolving the sales process
(31:49) What's next for Core Principles Personal Training?
(39:32) Marketing strategies
(44:29) Staffing
(45:43) Lead nurture and class scheduling
(53:30) Final advice from Haylin
(57:51) Where to go if you want to find Haylin
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Chris
(1:42) What is Seattle Strength & Performance?
(7:47) Packaging and pricing
(15:20) Hiring and retaining talent
(27:38) Challenges with staffing and new members
(41:07) Coaching and marketing strategies
(48:00) Employee benefits
(51:55) Firing staff
(56:50) Where to go if you want to find Chris
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Dai & Lisa
(4:56) Marketing tools that get the most leads
(11:31) Lead gen cost breakdown
(15:49) Lead nurture and sales strategies
(26:02) Structuring a sales call
(28:12) Tips for overcoming marketing roadblocks
(35:51) The easiest way to nurture leads
(37:05) How to make sure leads don't slip through the cracks
(38:53) Advice for gym owners who want more members
(47:48) Where to go if you want to find Dai & Lisa
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In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Mark
(3:07) Common gym ownership mistakes
(7:43) Sales and marketing strategies
(11:19) Approaching front-end offers
(19:25) Benchmarks for gym owners and mentorship
(21:17) Managing staff pay
(24:52) Career growth and transparency in a fitness business
(32:14) Where to go if you want to find Mark
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In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing James Pratt
(2:35) What is Pratt Personal Training?
(5:06) Growing to 650 members
(7:24) Running a gym with a partner
(11:10) Marketing strategies
(19:18) Customizing programs
(21:56) What's next for Pratt Personal Training?
(24:02) Hiring and retaining staff
(27:53) Why scale the business?
(33:05) Where to go if you want to find James
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In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Emily
(4:41) Framework for handling objections
(7:36) Common objections in gyms
(8:58) Example 1: I need more time
(13:07) Handling indecision in sales conversations
(20:11) Example 2: It's too expensive
(24:14) Empathy and confidence in sales conversations
(30:39) Example 3: I need to talk with my partner
(35:18) Final advice for gym owners
(37:34) Where to go if you want to find Emily
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In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Mike
(3:47) What is Stoked Athletics?
(14:19) Sales strategies
(17:02) Branding in the fitness industry
(20:06) Getting leads through gym events
(24:46) Finding sponsors for events
(28:59) Marketing strategies and challenges for gyms
(38:58) Other marketing goods
(46:19) Planning a yearly defining thing
(51:48) Training pro wrestlers
(56:29) Balancing work and personal life
(58:17) Event ideas for older demographics
(1:08:47) Where to go if you want to find Mike
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his latest book, 'Millionaire Gym Owner.' Chris wants to show gym owners how to use their income to build real wealth. The book is full of strategies and real success stories from 14 gym owners who made $1M net worth.
You can download it for FREE on Kindle until Feb. 16. Get it here: https://www.amazon.com/dp/B0CTKNP5VD
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Chris
(1:54) What is Millionaire Gym Owner?
(5:21) Investment strategies for gym owners
(11:32) Reinvesting in your fitness business
(19:26) The fastest path to becoming a millionaire
(22:46) Leverage for business growth and risk
(34:30) How to approach business growth
(37:37) Retirement planning for gym owners
(41:50) Functional retirement vs. actual retirement
(48:06) The most surprising success story from the book
(50:26) How to look at money and managing expenses
(55:11) Final takeaway from Millionaire Gym Owner
(58:10) Where to go if you want to find Chris
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Meglio (https://www.instagram.com/joemeglio567/?hl=en) from GameChanger Fitness (https://gamechangerfit.com/). Joe, who is on track to open 12 locations, shared the systems and processes that helped his small group personal training gyms reach $3M in revenue.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Joe
(2:21) Starting his gym business
(5:30) Evolving his business model
(15:18) Expanding the gym business and unit economics
(22:37) Branding a gym
(25:12) Launching a new location and marketing strategies
(31:54) Owning and running 7 gym locations
(33:53) Staffing and compensation
(38:19) Quality control and sales strategies at the gyms
(43:41) John's $10k/mo business idea
(45:51) Using social media to sell
(48:42) The secret sauce to running a business
(51:06) Services offered at the gym
(52:57) Tracking and measuring success for coaches
(57:18) Where to go if you want to find Joe
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In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Devin Gage (https://gagestrengthtraining.com/) and Jeff Schumacher (https://engagepersonaltraining.com/), where they discuss the acquisition of a struggling gym at equipment value. Devin and Jeff plan to turn the gym around, marking it as their sixth location opened in the past 18 months.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Devin and Jeff
(2:13) Gym concept and expanding to 7 locations
(10:06) Acquiring a struggling gym and scaling the business
(17:01) Finding a good operator and hiring staff
(19:09) Budgeting and improving a fitness facility
(26:37) Managing quality control for locations
(32:47) Scaling a gym business with multiple locations
(38:00) Scaling to 100 locations in 10 years?
(39:22) Mitigating the risks in a gym business
(44:01) Using EOS to grow a gym business
(48:41) Advice for gym owners wanting to run multiple gyms
(51:20) Where to go if you want to find Devin and Jeff
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Tim Carroll from 908 Athletics (https://www.instagram.com/908athletics/?hl=en) to talk about building a profitable CrossFit business, buying gym real estate, and how creative partnerships led to multiple tenants covering Tim's million-dollar mortgage.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Tim
(4:11) Opening multiple CrossFit gyms
(8:52) Economics of both locations
(12:56) The key to scaling CrossFit gyms
(17:10) Tim's new training concept
(25:48) Buying gym real estate and subleasing
(34:57) What's next for Tim?
(37:04) Managing multiple locations
(41:15) CrossFit and landlord challenges
(46:46) Working with a spouse
(49:00) Being a CrossFit athlete and gym owner
(51:44) Where to go if you want to find Tim
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Daniel Chaffey (https://www.instagram.com/dc1andonly/) of CrossFit Louvre (https://crossfitlouvre.com/) to talk about the systems and processes behind running the biggest chain of affiliates in the world.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Daniel Chaffey
(7:24) Running the biggest affiliate in the world
(13:17) Servicing his members
(18:25) Member retention strategies
(26:11) The importance of having a front desk receptionist
(31:28) Using a guest register
(35:36) Hiring and training a front desk receptionist
(39:47) Employee compensation and retention
(51:25) Career progression and development for coaches
(1:02:04) Personal training vs. CrossFit
(1:11:49) Outro
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), for round two of the 2023 Gym World Worldwide Worldwide Recognition Awards.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing the Kilo team
(2:04) Rookie of the year
(18:52) Honorable mentions
(32:02) Weirdest trend
(40:45) Predictions for 2024
(51:03) Dream guest for 2024
(57:45) Best moment from 2023
(1:08:25) Wrap up
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), to share the nominees of the first ever Gym World Worldwide Worldwide Recognition Awards. They highlight the top guests and concepts featured on Gym World in 2023.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing the Kilo team
(3:35) Favorite guest of 2023
(17:21) Fit pro you would bet it all on
(28:19) Gym concept you would bet it all on
(38:49) Biggest winner
(48:39) Biggest loser
(1:01:34) To be continued…
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Cassie
(5:38) Cassie's social media strategy
(9:43) Breaking down the content cycle
(16:53) Why Cassie's content works well
(21:45) How to build a content strategy for a gym
(28:26) Getting coaches to create content
(30:06) Selling through Instagram and marketing strategies
(36:55) What's next for Cassie and her gym?
(50:00) Cassie's final advice for gym owners
(52:02) Managing a healthy work-life balance
(58:44) Where to go if you want to find Cassie
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John Franklin (https://twitter.com/johnisbuilding?la...) is joined by special guests, Mark Fisher (@markfisherhumanbeing) and Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en), to talk about the risks associated with franchising. They highlight why understanding these risks is important and how making the wrong choices can lead to heavy financial losses.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Intro
(0:45) What's going on with Xponential Fitness?
(7:34) Becoming a franchisee
(10:49) What is the Federal Disclosure Document?
(12:23) Benefits of franchising
(20:51) Financial perks of franchising
(24:54) Risks of franchising
(35:02) Key factors for success in franchising
(38:59) How to choose a good concept
(52:15) Other franchising red flags
(57:12) Can you turnaround an underperforming franchise?
(1:00:22) Where to go if you want to find Mark and Stu
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Joe Riggio
(2:01) What is Varsity House?
(6:27) The process of owning and building Varsity House
(18:53) Transitioning from large group to small group
(25:12) Calls to action, marketing strategies, and offers
(30:34) Should gym owners do their own marketing?
(36:03) The power of using the 6-week challenge
(39:47) Sales strategies, packaging & pricing
(45:31) Joe's new personal training concept
(51:14) The recruiting process and hiring staff
(58:20) The leadership team and staff compensation
(1:05:16) Opening 20 small group personal training gyms
(1:11:53) Where to go if you want to find Joe
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John Franklin (https://twitter.com/johnisbuilding?la...) talks to Greg Morrone, a gym owner who believes franchising is the best path for him to reach financial freedom. Together, they break down Greg's gym (https://thefitlabhoboken.com/), why he chose to become a franchisee, and the process behind opening 10 locations in the next 5 years.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Greg Morrone
(3:49) What is The FIT Lab?
(8:11) Packaging, pricing, onboarding, and growth
(16:00) Coaching and retention
(20:49) Investing in a fitness franchise
(24:36) Opening 10 locations in the next 5 years
(32:07) Why scale a fitness business via franchising?
(36:37) Franchise costs and lease agreements
(40:07) Financing options for fitness franchises
(46:50) Selling gym franchises and wealth-building exit strategies
(54:29) Opening a franchised gym with SBA loans
(56:37) The process of opening Greg's first franchised gym
(1:02:49) Being strategic with future franchised locations
(1:10:24) Advice for gym owners wanting to start from scratch
(1:14:12) Where to go if you want to find Greg
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John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Michael Keeler and BFU
(2:29) What is the Gym Owner Benchmarks Report?
(5:40) Rates, services, and profitability
(10:12) Selling small group classes
(12:15) Client engagement and marketing strategies
(22:09) What keeps clients coming back?
(28:29) Members, revenue, and profit margins
(33:07) Do gyms use management software?
(34:58) How do gyms get leads?
(37:39) Referral marketing strategies
(43:23) Leading and pitching low-barrier offers
(53:27) Biggest challenges for gym owners
(58:57) Financial benchmarks for gym owners
(1:04:32) Which gyms are most profitable?
(1:07:16) Final takeaway for gym owners
(1:10:18) Where to go if you want to find Michael
- Visa fler
