Avsnitt
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The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history.
In this episode
00:00 Humans with superior tools always win
04:06 Barbell strategy for the future
08:10 The phase shift analogy
10:20 Next steps: how to automate daily tasks
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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done.
In this episode
00:00 Introduction to negotiation tactics
01:10 Leveraging BATNA (best alternative to a negotiated agreement)
06:29 Anchoring: how the first number controls the deal
09:38 Negotiating with terms instead of price
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Saknas det avsnitt?
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Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity.
In this episode
00:00 How to handle an employee caught stealing
03:19 The Ozark story that describes employee theft perfectly
06:00 Why reputation is an asset worth protecting
08:26 The long-term reward of ethical decisions
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight.
In this episode
00:00 Why trust feels vague and its true definition
01:11 Four types of trust and their determinants
03:51 When to trust someone and why trust matters
06:05 How to become trustworthy
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit.
In this episode
00:00 The belief that a business isn’t scalable
02:45 Giving solutions time to work
04:29 Expectations vs a realistic timeline
06:51 Why all businesses are scalable
09:05 Sticking with one business opportunity
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
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Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.
In this episode
00:00 The 3 contexts where negotiation skills apply
00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)
03:46 Tactic #2: Reciprocity and culture
08:00 Tactic #3: Framing offers as investments
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
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AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale.
In this episode
00:00 The creator risk continuum
03:22 Why “B2 Prosumer” money advice needs credentials
05:22 B2B creator advantage: proof and credibility
07:42 How to provide proof at scale
11:43 Demonstrate and document delivery to build proof
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping businesses to raising capital, the lesson is simple: wealth is about choosing the right game and playing it long enough.
In this episode
00:00 Four wealth paths explained
01:44 Path #1: Bootstrapping a business with your own money
06:25 Path #2: Raising capital and using other people's money
11:31 Path #3: Investing in other people's businesses
16:48 Path #4: Fund management and maximum leverage
21:02 How to attract capital by finding exceptional deals
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
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Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.
In this episode
00:00 Branding as a deliberate pairing of things
03:44 How to recover from bad pairings
05:29 Offering great products to reinforce great branding
07:35 The 3 metrics that measure brand strength
12:01 Tradeoffs can happen when you expand your audience
13:42 How Alex intentionally built his brand
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owners predict their wealth to the moat framework top brands have used for decades, he provides the playbook every entrepreneur needs from the start to succeed.
In this episode
00:00 Sticky businesses: logo vs. net revenue retention
03:50 Examples of sticky and non-sticky businesses
07:46 Expensive products: pricing for high gross margins
09:57 Operating in expanding industries and markets
11:39 Low operational complexity and low capital expenditure
14:52 Uniqueness: building a competitive moat
More Value:
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
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Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.
In this episode
00:00 Raw vs. curated social media content
01:29 How volume creates influence
02:45 The shift from social media to interest media
04:41 Leveraging IRL feedback in content creation
05:40 Understanding your real market size
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.
In this episode
00:00 A review of Cory’s HVAC business
04:37 Game plan and Cory’s position on the roadmap
06:21 Pricing strategy: increasing prices for higher profits
09:27 Ads and landing page optimization
16:02 Reactivation emails, campaigns, and angles
21:01 Cross-platform retargeting and email sequences
24:00 Affiliate program strategy
30:28 Recap of the action plan and a look at one-year results
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Join Alex At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are already at the plate, warmed up, and swinging with everything they've got.
In this episode
00:00 Build capacity before opportunities come
02:32 Save money aggressively
03:50 Invest in acquiring and practicing skills
05:42 Practical examples of skill stacking
08:05 Build an audience without a product
09:08 Create a waitlist to gauge interest and demand
09:37 Networking and going to opportunity hubs
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales teams should never mix, why premium businesses require premium talent, and why the fastest way to grow is often killing the thing that made you successful in the first place.
In this episode
00:00 The real cost of scaling from $6M to $100M
07:14 Raising prices to fund staffing needs
10:46 Outreaches to get more “whale” HVAC partners
12:52 Building the dream team to handle high-end clients
18:18 Lead generation strategies for a roofing company
26:41 Doubling down on networking to generate more leads
27:55 Calculating the opportunity cost of exiting a business
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals that actually make businesses win. He explains how most founders are using AI wrong and why proof will matter more than ever. The tools don’t matter. Outcomes do.
In this episode
00:00 Using AI without becoming an AI business
02:25 Learning AI by automating tasks
06:10 How can AI reduce business risks?
07:20 Recognizing patterns to automate your workflow
09:43 Adding proof to AI content to stand out
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Most struggling entrepreneurs are working hard in a bad business and don't even know it. In this episode, Alex breaks down the five structural advantages that separate businesses that compound from those that stall. No amount of hustle can fix a structurally bad business. Choosing the right industry does more work for founders than they'll ever do themselves.
In this episode
00:00 Stickiness: logo vs. net revenue retention
03:50 Examples of sticky and non-sticky businesses
07:32 Pricing for high gross margins
09:41 Operating in expanding industries and markets
11:21 Low operational complexity and low capital expenditure
14:33 Building a moat with uniqueness, know-how, and branding
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model.
In this episode
00:00 Introduction to Luis’s railing e-commerce business
02:42 Live Google ad account review
05:36 Optimize for DIY and custom orders
07:26 One-step sales funnel and closing calls
10:40 VSL structure and hook ideas
15:09 Email nurture framework and custom orders funnel
21:55 One-year results recap and key takeaways
More Value:
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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
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Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converting eyeballs into email lists, books, and school communities to ascending the right people into different tiers of the advisory experience. The revenue is then deployed into real estate, ventures, and private equity, creating a moat that is hard to replicate.
In this episode
00:00 Turning attention into leads
02:05 Low ticket conversions and advisory services
04:11 Reinvesting income in real estate and ventures
06:14 ACQ’s future network
08:44 Disney-style business model
12:49 Core promise and current monetization strategy
More Value:
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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fix internal issues and dominate the local market first before going countrywide.
In this episode
00:00 A house flipper going national too fast
06:53 Motocross operator facing copycats and pricing wars
12:28 A real estate agent coach seeking to double revenue
15:48 Outsourcing vs hiring an in-house brand manager
17:51 Online coaching business dealing with a high churn rate
More Value:
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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. -
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout
AI is here, and businesses that don’t adapt will be left behind. In this episode, Alex explains why adopting AI should be the top priority for any entrepreneur, leader, or employee. He shares insights on how AI-first businesses are already outpacing their competitors and why leveraging AI for automation, workflow optimization, and growth is critical for long-term success.
In this episode
00:00 The urgency to adopt AI in business
04:24 Shifting from role-based to workflow-based thinking
07:09 Future of business with AI: bring your own software/agent
08:46 How to train AI effectively
14:13 The impact of AI on the future of labor and industries
19:05 Practical advice to thrive in the AI-driven world
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