Avsnitt
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We’re talking QUANTITY, how to have more Discovery Calls in your calendar.
Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls.
By listening [and taking notes], you’ll learn:
Seven methods to generate more Discovery CallsWhy it’s important to have multiple leads sources A challenge you can take on to increase the quantity of Discovery CallsThis episode is the fourth and final in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we focused on an aspect of improving your businesses Discovery Calls, as well as a Masterclass where I shared “10 Insights to Drive Results With Your Discovery Calls” - if you would like a copy of the replay, simply message Shannon Stone on LinkedIn or send an email to [email protected].
Enjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn:
What are these ‘winning messages’ and how they can increase your conversionsTen examples to help you find your key own ‘winning messages’ How to actually apply this into your Discovery CallsThis episode is the third in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass for more details.
Enjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Saknas det avsnitt?
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How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’ve probably tried it so you know it doesn’t work.
In this episode I share five ways you can ensure your calls aren’t a waste of your precious time and do actually convert into sales for your business.
By listening [and taking notes], you’ll learn:
The importance of properly clarifying your prospects goals which allows you to match your service offering to what they wantHow you don’t need a script but having a process, a flow, a sequence of questions to ask to help guide the conversation so that it is (a) productive and (b) informative to make a decision, is helpful for both partiesThis episode is the second in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass for more details.
Enjoy!
Resources:
Website Facebook Facebook Group LinkedIn Instagram
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Call process that works.
By listening [and taking notes], you’ll learn:
How well-crafted Discovery Calls (and processes) increase conversionsHow your Discovery Calls can build trust, rapport and authorityWhat type of businesses should be doing Discovery CallsThis episode is the first in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass for more details.
Enjoy!
Episode 7 - listen hereEpisode 8 - listen here
Mentioned episodes:Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater chances you will have to move with the market and continue to grow your business.
From hooks and headlines to promises, next steps and call to actions, this episode is an invitation for your business to get sharper so you can get far greater results because as we know, what once worked a treat is now struggling to keep a business afloat - so it’s time we not only get savvier, it’s time we get sharper.
By listening [and taking notes], you’ll learn:
How your business can sharpen the axe, get deeper and speak clearerHow to get sharper with your targeting, messaging and showcasing resultsWhat is market sophistication and how it’s extremely relevant to changes in businessEnjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much-warranted) break, causing them to push back decisions, proposals and investing in your business.
That is, if you buy into that BS. Don’t worry, I did too once upon a time…
By listening [and taking notes], you’ll learn:
The year that changed everything for meHow stereotypes and narratives like “noone is buying” are total BSHow getting organised early is your key to making sales before Christmas, listen as I share exactly how you can do thisEnjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Business these days is like real-world strength training.
In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult time in your business journey because these steps are applicable then too.
By listening [and taking notes], you’ll learn:
How important it is to intentionally choose your business / market positionThe effect the business owner has on their business, team and resultsHow to not suffocate your business by stressing over it any furtherEnjoy!
042: Overcoming The Marketing Challenges Of Your Industry045: One Question, Big Results049: How Action Creates Answers066: Why Your Business Doesn’t Stay Busy
Other Episodes To Enjoy:Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
What do you actually need… Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help them with their business and this can be a costly exercise.
This episode is here to help you get more clear on what resources your business may need so you can protect your investments and see greater results sooner.
By listening [and taking notes], you’ll learn:
Important distinctions between knowledge and executionHow to ensure any knowledge gets put to good useThe wealth that lies within knowing what doesn’t workEnjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance marketer, to agency owner, to consultant - and I’m pleased to say that I created that job and then some.
By listening to this episode you’ll hear nine lessons as I reflect back across personal, client and business, sharing some standout reflections that have helped both me and my clients.
Enjoy!Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I share the difference between the two and how a clear understanding of the tactics you need can help grow your business.
By listening [and taking notes], you’ll learn:
The difference between strategy and tacticsHow to marry the two together for top-notch resultsThree examples of strategies + tactics to help grow your businessEnjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I share how this has been true for both me and my clients and how you can blend the woo with the strategy.
By listening [and taking notes], you’ll learn:
How perfectly laid out plans and strategies can sometimes get in the wayThe valuable data you get from taking action and building a strategy in hindsight A simple action-taking strategy you can use todayIf you’ve ever been side swiped by your results, meaning they didn’t come about from the perfectly curated plan you had but instead came about from some other means altogether, you’re probably going to love this episode and it will spring you into taking action.
Enjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
There’s only so long you can wait around for clients to come find you, even if you’re the host with the most, giving the best value through your marketing - by having a simple yet solid outbound strategy is going to help you build a robust business.
What a difference four emails a day could make to your businessHow simple and effective it is when you’re proactive about generating clientsFour steps to help you go after the clients you want
By listening [and taking notes], you’ll learn:
Enjoy!Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Established businesses can take a mental beating when clients aren’t coming to them in roves how they used to once upon a time.
You’re arguably the best at what you do, you’ve been doing it longer than most, these alone should speak for themselves.
So why is it that ultra-experienced and well-established businesses go through their phases of having fewer clients?
By listening [and taking notes], you’ll learn:
What you can use to your advantage as an established businessHow business is still a fair playing field when it comes to client-generationFitting in business development, lead generation and marketing amongst a fully operational businessEnjoy!
Masterclass on Wednesday September 11th at 1:30pm AEST:→ Learn how established services continue to gain great clients and grow their business - Register here.
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly it’s not needed, noticed or necessary. This additional emphasis of trying to go above and beyond, pleasing clients, will burn holes in pockets and sink your business if you’re not careful.
By listening [and taking notes], you’ll learn:
How over-servicing your clients is getting in the way of growing your businessHow to prioritise your business growth activities while maintaining the high quality of work you’re known for with your clientsHow Parkinson’s Law of “time expands to that which time is given” can help you minimise the time spent per task and reduce procrastinationThis could be one of my favourite episodes, enjoy!
Links Mentioned:
→ Join the waitlist for the Service Business Boardroom here
→ Episode 26: 3 Phases Of Growing And Strengthening Your Team
Resources:
Website Facebook Facebook Group LinkedIn Instagram
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
You’ve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. You’ve likely had those quieter seasons too, which are not so great. So why is it hard to strike a balance between the two?
How important and “urgent + important” and “important + not urgent” tasks impact your business How your business is a state of constant and never ending improvementWhen every area of your business grows your whole business grows.
By listening [and taking notes], you’ll learn:
There are some brilliant models shared within this podcast episode, enjoy having a listen!Links Mentioned:
→ Join the waitlist for the Service Business Boardroom here.
Resources:
Website Facebook Facebook Group LinkedIn Instagram
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Let’s put an end to the endless search for new clients and let’s start keeping the great ones you do work with!
By listening [and taking notes], you’ll learn:
How to turn project clients into ongoing clientsHow to bundle your project-based services into longer-lasting packagesSix examples of ongoing services you could be offering your clientsEnjoy!
Links Mentioned:
→ Join the waitlist for the Service Business Boardroom here.
GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer.
By listening [and taking notes], you’ll learn:
How you can either make small but mighty tweaks or a complete overhaul of your offer (either can be great)The big mistake business owners often make when creating more ‘affordable services’ such as membershipsHow reducing friction with your offer inclusions and packaging can be a huge blessing of efficiency for you and your clientsThis is a brilliant, deep-dive episode that I know if you apply these improvements to what you sell, you’ll see vast improvements.
Enjoy!
Links Mentioned:
GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here
GMGB Podcast - Ep 46: Starting A Business Doesn’t Mean Starting At The Bottom - listen here
Behind the Lens Podcast with Alan Howle - EP 14: listen here
→ Join the waitlist for the Service Business Boardroom here.Resources:
Website Facebook Facebook Group LinkedIn Instagram
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone.
How to solve the most important issues in your business firstHow to prioritise the next areas of improvement in your businessWhen all areas of your business grows, so does your bottom line
By listening [and taking notes], you’ll learn:I also share the waitlist for the Service Business Boardroom is now open, join here to be notified when we’re open for entry and to secure priority access.
Enjoy!Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
If you want more clients, start here. I’ve made it really easy to give you a starting point, simplifying where your business could be going wrong.
By listening [and taking notes], you’ll learn:
How to pin-point your focus so you can generate more clientsThe difference between lead generation, conversions and retentionCritical action steps that will practically help you to get more clients soonerEnjoy!
Resources:
Website Facebook Facebook Group LinkedIn Instagram
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. -
Taking on whatever work comes your way is a highly reactive way of doing business.
By listening [and taking notes], you’ll learn:
How you can take control and go after the clients and projects you really wantThe three-step process for identifying, finding and reaching out to your ideal clientsThe way in which your ideal clients will be WANTING to hear from youThis will help you get proactive about intentionally finding the clients and projects you really want.
Enjoy!
Resources:
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If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here. - Visa fler
