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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
Hey there! Welcome back to Get Paid for Your Pad! Today, you’re joining me from Savannah, Georgia, where I’m visiting one of our revenue managers, Thomas. If you’ve never been, it’s a historic and charming city with amazing weather and incredibly friendly people. I’m even planning to go kayaking this weekend—which should be a blast!
In this episode, I’m answering your biggest questions about Airbnb’s Photo Tour feature, using pricing tools effectively, and managing last-minute pricing. There’s a lot of confusion around Airbnb’s new Photo Tour functionality, and you might be wondering if it’s really worth using. I’ll explain why it actually helps boost bookings and how to maintain control over your first five photos. I’ll also break down why pricing tools like PriceLabs are a must-have for short-term rental hosts—and how you can fine-tune the settings to make them work for your business. Lastly, if you’re spending too much time manually adjusting last-minute prices, I’ll show you a better, automated approach to make your life easier.
If you’re looking to optimize your Airbnb listing, I’ve got something for you—a free Airbnb Optimization Checklist! You can grab it at freewyldfoundry.com/checklist to make sure your listing is fully optimized and ready to convert more bookings.
Got a question for me? Email me at [email protected], and I might feature it in a future episode. Now, I’m off to explore more of Savannah and maybe try some Southern food. Thanks for listening—see you next time!
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
In this podcast episode, Jasper Ribbers discusses the three biggest mistakes short-term rental operators make in revenue management. He emphasizes the importance of competitive pricing during the low season, avoiding overpricing in the high season, and setting prices for peak demand dates well in advance. The episode provides actionable insights and strategies to maximize revenue and occupancy rates for rental operators, along with a free resource announcement for further learning.
Takeaways
Avoid waiting until the last minute to drop prices.Every booking in low season can lead to future revenue.Monitor market trends to set realistic pricing goals.Don't price too low during high season to avoid leaving money on the table.Set prices for peak demand dates well in advance.Use data analytics to inform pricing strategies.Keep your listings active to improve visibility on platforms like Airbnb.Consider the indirect value of bookings beyond immediate revenue.Utilize free resources and workshops to enhance revenue management skills.Hosted on Acast. See acast.com/privacy for more information.
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Saknas det avsnitt?
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
In this podcast episode, Jasper Ribbers welcomes back Derek Gisriel, a successful short-term rental entrepreneur who first appeared on the show in May 2023. Since then, Derek has made significant progress in his business, growing from one property to managing 26. He shares his journey, from starting in real estate with a W2 job and owning a solar company, to launching a property management business, Level Up, which now manages multiple properties.
Derek talks about the importance of guest experience, having a personal touch in hospitality, and how this has been key to his success. He emphasizes the importance of consistency, especially in content creation, and how he uses tools like a calendar to plan his week and content. Despite occasional setbacks, Derek's approach to content creation and business growth focuses on showing up, staying consistent, and sharing valuable knowledge.
The conversation also covers revenue management, with Derek explaining how using tools like PriceLabs to optimize pricing and implementing length-of-stay discounts has helped increase their revenue. He discusses the importance of guest reviews and how personalized touches can elevate the guest experience and secure five-star ratings.
Finally, Derek shares some insights on the value of joining a community, like the Legends X program, to get support from others in the industry. He stresses that the success they've achieved didn’t happen overnight but was built with consistent effort and learning from others.
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
In this episode of 'Get Paid for Your Pad', Jasper Ribbers discusses the importance of Airbnb categories and how hosts can request to be listed in specific categories to enhance visibility and performance. He emphasizes the growing gap between professional and non-professional inventory in the short-term rental market and the necessity for hosts to optimize their listings. The episode provides a step-by-step guide on how to request category changes, the criteria for being accepted into certain categories, and tips for improving overall listing quality. Jasper also shares valuable resources for hosts to enhance their Airbnb business.
Takeaways
You can request specific categories for your Airbnb listings.
The performance gap between professional and non-professional listings is widening.
Optimizing your Airbnb listing is crucial for success.
Being in multiple categories increases your visibility.
Request category changes if your listing is miscategorized.
Understanding category criteria can improve your chances of acceptance.
Details in your listing can significantly impact guest experience.
Bad reviews can severely affect your listing's performance.
Utilizing resources can help improve your Airbnb business.
Regularly updating your listing is essential for maintaining competitiveness.
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
In this episode of 'Get Paid for Your Pad', host Jasper Ribbers returns after a break to share updates on his personal life and the short-term rental market. He reflects on the past year, discussing trends in booking behavior, the importance of professionalism in hosting, and strategies for increasing revenue in a stagnant market. Ribbers emphasizes the need for hosts to adapt to changing market conditions and to utilize tools like Airbnb custom promotions to enhance visibility and bookings.
Takeaways
Jasper is back to podcasting after a break.
2024 showed little growth compared to 2023.
Booking windows are shortening due to economic uncertainty.
Travel trends are returning to traditional patterns.
Professionalism is crucial for success in short-term rentals.
The gap between professional and amateur hosts is widening.
Investing in amenities can enhance guest experience.
Hosts should be competitive during low seasons.
Airbnb custom promotions can help attract bookings.
More training resources will be available for hosts.
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
In this episode, Jasper Ribbers and Tom Sharkey discuss the latest updates in their podcast journey, the introduction of new team members, and the intricacies of revenue management in the short-term rental industry. They share insights on the importance of daily focus in revenue management, the evolving market trends, and strategies for optimizing bookings during low seasons. The conversation emphasizes the significance of understanding booking windows, pacing, and utilizing data to make informed decisions in a competitive landscape.
Takeaways
Jasper is committed to continuing the podcast for the foreseeable future.The team has expanded to manage over 600 listings.Revenue management requires daily focus and cannot be a side task.The short-term rental market is becoming increasingly competitive.Understanding booking windows is crucial for effective revenue management.Preparation for low seasons should start well in advance.Pacing helps gauge market demand and adjust strategies accordingly.Flexibility in minimum night stays can attract more bookings.Data-driven decisions are essential for optimizing revenue.The team is excited to serve clients and expand their services.Hosted on Acast. See acast.com/privacy for more information.
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
In this episode of 'Get Paid for Your Pad', Jasper Ribbers discusses the latest features from Hostly with Fred Bassili and David Jacoby. They delve into the importance of upselling in the current flat market, exploring various upsell strategies and the potential revenue they can generate. The conversation highlights the integration of AI in property management, the significance of early check-ins and late check-outs, and unique upsell ideas that can enhance guest experiences. The episode concludes with practical advice on implementing upselling strategies effectively.
Takeaways
Hostfully has introduced new features including Inbox AI for messaging.
AI can help save time in guest communication without fully automating responses.
Upselling is crucial in a flat market to increase revenue.
Many property managers plan to implement upsells but few actually do.
Early check-in and late check-out are popular upsell options.
Unique upsell ideas can significantly enhance guest experiences.
Revenue from upsells can be a substantial part of overall income.
It's important to vet local tour operators when offering experiences.
Technology can streamline the upselling process for property managers.
Start small with upselling strategies and expand as you learn.
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
Sergio Castaneda, founder of Jungle House, shares his journey of growing his short-term rental business from 1 or 2 buildings to 19 units. He discusses the importance of systemizing and growing the team, focusing on the owner side of the business, and transitioning into commercial properties. Sergio also explains the concept behind the Jungle House brand, which revolves around his love for plants. He highlights the benefits of delegating tasks, such as plant maintenance, to local vendors. Sergio emphasizes the value of having a dedicated team and the impact it has on revenue management, including capturing extra guest fees and handling damage claims.
Takeaways
Systemizing and growing the team are crucial for scaling a short-term rental business.Focusing on the owner side of the business can lead to increased control and profitability.Delegating tasks, such as plant maintenance, to local vendors can improve scalability.Capturing extra guest fees and handling damage claims can significantly impact revenue.Having a dedicated team allows for more opportunities and a better guest experience.Working with a revenue management expert can optimize pricing and improve overall performance.Hosted on Acast. See acast.com/privacy for more information.
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
Summary
In this conversation, Jasper Ribbers and Kaye Putnam continue their discussion on revenue management. They provide examples of the impact their service has had on clients' businesses, including significant improvements in revenue. They emphasize the importance of understanding the entire business and market dynamics when developing a pricing strategy. They also highlight the value of their service as a marketing and business acquisition tool, as it provides clients with data and reports to showcase their performance to owners and potential investors. They address common questions and misconceptions about revenue management and explain how their service can benefit hosts in seasonal markets.
Takeaways
Revenue management can have a significant impact on short-term rental businesses, leading to improvements in revenue and profitability.Understanding the entire business and market dynamics is crucial when developing a pricing strategy.Revenue management can serve as a powerful marketing and business acquisition tool, as it provides data and reports to showcase performance to owners and potential investors.The service is particularly beneficial for owners and master leasers, as it allows them to increase their revenue and profitability.In seasonal markets, it is important to consider the booking window and adjust pricing strategies accordingly.Taking emotions out of pricing decisions and relying on data and market demand can lead to better results.The service is a win-win, as it brings value to the business and helps hosts save time and make more money.Hosted on Acast. See acast.com/privacy for more information.
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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.
In this episode, Jasper Ribbers is interviewed by Kaye Putnam about RPM (Revenue and Pricing Management) service. They discuss the importance of revenue management for short-term rental operators and how it can significantly impact their bottom line. Jasper explains that RPM is a service where they take over the revenue management for clients, setting pricing parameters, developing strategies, and making adjustments based on market data. They also consult on other aspects of the business that impact revenue, such as marketing and messaging. Jasper shares success stories of clients who have seen significant improvements in their revenue after implementing RPM.
Takeaways
Revenue management is crucial for short-term rental operators to maximize their revenue and profitability.RPM is a service that takes over revenue management for clients, setting pricing parameters and making adjustments based on market data.Every part of the business, from marketing to messaging to cleaning, impacts revenue and should be optimized.Operators with a larger portfolio can benefit from outsourcing revenue management to a service provider.RPM can lead to significant improvements in revenue, with some clients seeing a 40-43% increase.It's important to evaluate performance and compare it to the market to identify areas for improvement.RPM is not a one-size-fits-all solution, and each client's strategy is tailored to their specific portfolio and market.Operators below the million-dollar mark can still benefit from education and resources to improve their revenue management.Freewyld Foundry offers a snapshot analysis for operators interested in RPM to assess their performance and potential for improvement.Hosted on Acast. See acast.com/privacy for more information.
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
Jayla Siciliano, former Shark Tank entrepreneur, shares her experience on the show and the challenges she faced in building her wine company. She discusses the importance of staying focused and not spreading oneself too thin. Jayla also talks about her current business in the short-term rental industry and the challenges of managing multiple properties in different locations. She emphasizes the need for strong systems and processes and the importance of customer service in the hospitality business. Jayla Siciliano, founder of Atlas Vacation Rentals and host of the Seed Money podcast, shares her journey as an entrepreneur and offers insights into the short-term rental industry. She discusses her love for design and hospitality, and how she focuses on providing exceptional experiences for families and groups. Jayla emphasizes the importance of joining mastermind groups for support and guidance in the early stages of starting a business. She also provides advice on raising seed money and making decisions about funding options. Jayla's story highlights the significance of aligning your goals and values with your entrepreneurial pursuits.
Takeaways
Building a business requires resilience and the ability to pivot when necessary.Staying focused and not spreading oneself too thin is crucial for success.Strong systems and processes are essential for managing multiple properties in the short-term rental industry.Customer service is a top priority in the hospitality business. Passion for design and hospitality can drive success in the short-term rental industry.Joining mastermind groups can provide valuable support and guidance for entrepreneurs.When raising seed money, consider your end goal and whether it aligns with the expectations of investors.Convertible notes and safe notes are simple and cost-effective options for raising friends and family rounds.Making decisions about funding should be based on your long-term vision and the needs of your business.Stepping away from a business requires deep reflection and the courage to prioritize your values and goals.Hosted on Acast. See acast.com/privacy for more information.
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Apply for our revenue management service at https://freewyldfoundry.com/rpm/.
Jairo Osorno, founder of Del Carmen Hospitality, shares his journey in the short rental business, from starting with a single unit to managing 51 listings. He discusses the challenges of the master leasing model, the impact of COVID-19, and the importance of revenue management. Jasper Ribbers, host of Get Paid for Your Pad, explores the evolution of the short rental industry and the strategies for success in the current market.
The conversation covers revenue management strategies for short-term rental properties, focusing on pricing, booking windows, and operational optimization. It also delves into the importance of marketing, distribution, and the role of virtual assistants in property management. The discussion provides valuable insights for hosts and operators looking to maximize revenue and streamline operations in the short-term rental market.
Takeaways
Jairo Osorno's journey from a single unit to managing 51 listingsChallenges and changes in the short rental industry over the past decadeThe impact of COVID-19 on the master leasing model and revenue managementThe importance of operational support and family involvement in the businessStrategies for success in the current short rental market Short booking windows can lead to last-minute bookings at lower prices, impacting revenue.Changing pricing strategies and leveraging early bird promotions can drive bookings further in advance.Completing Airbnb listings with detailed information and optimizing categories can improve search visibility and conversion rates.In-house operations and standardized amenities can provide flexibility and efficiency in property management.Hiring virtual assistants with industry experience and attention to detail can support operational tasks and guest communication.Chapters
00:00 The Journey of Del Carmen Hospitality: From Single Unit to 51 Listings
04:45 Challenges and Changes in the Short Rental Industry
11:29 Navigating Market Challenges: The Impact of COVID-19 and Revenue Management
25:35 Maximizing Revenue in Short-Term Rentals: Pricing Strategies and Booking Windows
35:37 Optimizing Operations and Marketing for Short-Term Rental Properties
42:20 The Role of Virtual Assistants in Property Management
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Apply for our revenue management service at https://freewyldfoundry.com/rpm/.
In this conversation, Eric Moeller and Jasper Ribbers discuss the recent developments and updates related to Freewyld, including real estate, hospitality, revenue management, and the launch of Freewyld Foundry. They also delve into the importance of guest experience, brand identity, and the impact of revenue management on short-term rental businesses.
The conversation delves into the importance of revenue management in the short-term rental industry, emphasizing the need for a dedicated focus on revenue management to drive business growth and profitability.
It also highlights the impact of revenue management on property performance and the potential for significant revenue growth through strategic management. The conversation explores the role of revenue management in maximizing property revenue and the importance of aligning brand, story, and marketing with a robust revenue management strategy.
Takeaways
The success of Freewyld's real estate and hospitality operations, including the performance of current cabins and the development of phase two properties.The importance of guest experience and brand identity in creating a unique and memorable stay for guests.The significance of revenue management in optimizing short-term rental businesses and the launch of Freewyld Foundry to offer services in branding, marketing, and revenue management.The evolving landscape of short-term rentals and the need for a daily focus on revenue management to adapt to changing market dynamics. Revenue management is a critical aspect of the short-term rental industry, requiring dedicated focus and expertise for business success.A robust revenue management strategy can significantly impact property performance and drive substantial revenue growth.Aligning brand, story, and marketing with revenue management is essential for maximizing property revenue and achieving business success.Chapters
00:00 The Evolution of FreeWyld: Real Estate and Hospitality Operations
13:06 Crafting Unforgettable Guest Experiences: The Power of Brand Identity
23:19 Adapting to Change: The Future of Short-Term Rental Businesses
30:12 The Importance of Revenue Management
47:14 Maximizing Property Revenue Through Strategic Management
49:08 Aligning Brand and Marketing with Revenue Management
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
Vincent Niemeth, a safety expert in the short-term rental field, shares his insights on safety and liability in the industry. He emphasizes the importance of guest screening and provides tips on how to identify potentially risky guests. Vincent also discusses the need for proper maintenance and safety measures for amenities like pools and hot tubs. He highlights the significance of fire safety, including the use of smoke alarms and fire extinguishers. Vincent advises property owners to think proactively and consider potential hazards to ensure the safety of their guests.
Takeaways
Guest screening is crucial for ensuring the safety of your property. Conduct thorough background checks and review social media profiles to identify potential risks.Maintaining amenities like pools and hot tubs is essential. Regular cleaning and water changes are necessary to prevent health hazards.Invest in safety measures like GFCI outlets, smoke alarms, and fire extinguishers to mitigate risks and ensure the safety of your guests.Consider potential hazards and take proactive steps to prevent accidents. This includes securing furniture, using non-slip materials, and installing safety devices.Always prioritize the safety of children and be aware of the risks associated with drugs and alcohol in your property.Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
Hosted on Acast. See acast.com/privacy for more information.
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
Zach Leimaster, founder and CEO of Rent to Retirement, discusses how he helps people retire early with turnkey rentals. He explains that turnkey rentals involve identifying the best markets based on cashflow and building teams in those areas to offer investment properties. Leimaster emphasizes that anyone can get started investing in rental real estate, and it doesn't necessarily require a large amount of money. He shares his own journey of retiring early through real estate investing and highlights the importance of consistency and having a strategy. Leimaster also discusses the process of determining the best markets to invest in and the different types of rentals available.
Takeaways
Turnkey rentals involve identifying the best markets for investment properties and building teams in those areas.Anyone can get started investing in rental real estate, regardless of their financial situation.Consistency and having a strategy are key to achieving financial independence and generational wealth through real estate investing.Determining the best markets to invest in involves factors such as cashflow, legislation, taxes, population growth, and economic diversity.Short-term rentals require attention to detail, marketing, and creating a unique guest experience to stand out in a competitive market.Hosted on Acast. See acast.com/privacy for more information.
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
Nick Libertin shares his experience of his short-term rental property burning down and the challenges he faced with insurance coverage. He emphasizes the importance of having the right insurance coverage and understanding the policy details. Nick also discusses the emotional and financial impact of the incident and offers advice for hosts to protect themselves.
Takeaways
Ensure you have the right short-term rental insurance coverage with a business protection rider
Review your insurance policy to understand the coverage and any caps or limitations
Consider additional coverage for loss of business revenue and excavation fees
Be prepared for the emotional and financial impact of a property loss
Maintain good documentation and evidence in case of a claim
Communicate with your mortgage company to discuss payment options during the rebuilding process
Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
Hosted on Acast. See acast.com/privacy for more information.
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
Kenny Bedwell, founder and CEO of SDR Insights, shares his expertise on analyzing short-term rental properties. He emphasizes the importance of understanding the market revenue drivers and studying the data to identify the key factors that drive revenue in a specific market. Kenny recommends evaluating properties based on a range of potential revenue, rather than a single number, to account for different scenarios. He also advises investors to look in the right markets, evaluate enough properties, and have a consistent deal flow to find profitable short-term rental deals.
Takeaways
Understand the market revenue drivers and study the data to identify the key factors that drive revenue in a specific market. Evaluate properties based on a range of potential revenue, rather than a single number, to account for different scenarios. Look in the right markets, evaluate enough properties, and have a consistent deal flow to find profitable short-term rental deals.
Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
Chapters
00:00 Introduction and Background
06:11 Analyzing Properties: Gross Revenue and Gross ROI
11:46 Cash Flow vs. ROI Percentage
29:26 Final Thoughts and Conclusion
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
In this episode, Jasper Ribbers interviews Mike Savage, the founder of Synergy Stays, about revenue management in the short-term rental industry. They discuss the importance of revenue management and how it has evolved over the years. Mike shares his personal experience with revenue management and the strategies he has implemented to maximize his revenue. They also emphasize the need to think beyond pricing and consider other factors like operations, distribution, and marketing. The conversation highlights the role of pricing tools and the importance of creating incentives to attract bookings.
Takeaways
Revenue management is more than just pricing; it involves optimizing all aspects of the business to maximize revenue.Thinking like a revenue manager and being strategic in creating incentives and promotions can help attract bookings and increase revenue.
Pricing tools are valuable for analyzing the market and making real-time adjustments, but they should be used in conjunction with a revenue management strategy.
Considering factors like operations, distribution, and marketing is essential for effective revenue management.Systematizing revenue management processes can help scale the strategy and make it easier to replicate.
Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
Chapters
00:00 Introduction and Background
06:46 The Importance of Operations, Distribution, and Marketing
13:15 Creating Incentives and Promotions to Maximize Bookings
27:11 Conclusion and Contact Information
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
Ziona McIntyre, author of '30-Day Stay: A Real Estate Investor's Guide to Mastering the Medium-Term Rental', discusses strategies for finding and managing mid-term rentals. She highlights the importance of considering tax benefits and regulations when investing in properties for mid-term rentals. McIntyre suggests using platforms like Furnish Finder, Airbnb, and Zillow to list mid-term rentals. She also mentions the potential for partnerships with insurance companies and placement agencies to attract tenants. McIntyre emphasizes the need for professional and well-designed properties in the mid-term rental market. She also mentions the option of offering additional services like car rentals through platforms like Turo.
Takeaways
Consider tax benefits and regulations when investing in mid-term rentals
Use platforms like Furnish Finder, Airbnb, and Zillow to list mid-term rentals
Explore partnerships with insurance companies and placement agencies
Focus on professional and well-designed properties in the mid-term rental market
Consider offering additional services like car rentals through platforms like Turo
Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
Chapters
00:00 Introduction to Mid-Term Rentals
09:55 Partnerships with Insurance Companies and Placement Agencies
26:56 Exploring Additional Services for Mid-Term Rentals
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>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay
>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes
>>> Click here to download
In this episode, Jasper Ribbers interviews Arthur Colker, the founder of Stay-fi, a guest Wi-Fi marketing tool. They discuss how short-term rental operators can collect guest email addresses and market to them to encourage direct bookings. They cover topics such as the importance of guest data collection, the tools available in Stafi for email and text marketing, and the benefits of reducing dependence on OTAs. They also provide tips on what kind of emails to send to guests and discuss an upcoming training event on direct bookings.
Takeaways
Stay-fi is a guest Wi-Fi marketing tool that helps short-term rental operators collect valuable marketing data from every guest staying with them.
By collecting guest email addresses, operators can introduce their brand to every person staying in their property and market to them for future direct bookings.
Email marketing can be used to inform guests about availability, local events and activities, new properties, and last-minute cancellations.
Operators can leverage direct bookings to fill calendar gaps and offer reduced rates to past guests while maintaining higher prices on OTAs.
The upcoming training event, 'Shaping the Future of Direct Bookings,' will cover website optimization, email marketing, SEO, and data collection strategies.
Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
Chapters
00:00 Introduction and Overview of Stay-fi
03:09 Guest Data Collection and Brand Introduction
04:26 Using Email and Text Marketing for Return Bookings
06:49 Reducing Dependence on OTAs and Increasing Occupancy
11:46 Content Creation and Engaging Guests
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- Visa fler
