Avsnitt
-
Lonnie Schwimmer, serial entrepreneur and founder of Nootie, shares his journey from selling fireworks as a kid to revolutionizing pet care with vet-inspired shampoos, supplements, and Koha Pet Food. Learn how Nootie's solution-based products address real pet health issues, why Lonnie champions local pet stores over e-commerce, and how AI helps scale this purpose-driven brand. Packed with customer success stories and industry insights—perfect for pet lovers, founders, and retail innovators!
⏱Timestamps
00:00 - Intro & Lonnie’s Unconventional Entrepreneurial Beginnings
05:18 - The Birth of Nootie: How a Dog Shampoo Sparked a Business
07:01 - Why Pet Stores Are the Heart of Nootie’s Strategy
12:24 - Industry Predictions: Pet Retail Shakeups & DTC Challenges
17:42 - AI’s Role in Scaling Nootie’s Marketing & Operations
23:22 - Customer Success Stories: Transforming Pets’ Lives
25:46 - Lonnie’s Magic Wand: Educating Store Teams for Growth
🐾 Try Nootie’s Products:
Shop at Nootie.com (vet-quality shampoos & supplements)
Explore KohaPet.com (limited-ingredient pet food)
📍 Support Local Pet Stores: Use Nootie’s Store Locator to find retailers near you!
💡 "People don’t just buy products—they buy solutions that work." — Lonnie Schwimmer
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update!
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#PetCare #Entrepreneurship #PetHealth #Nootie #KohaPetFood #RetailStrategy #SmallBusiness #FutureProof #BrandStoryhttps://valeogrowth.com/
-
Ron Kamen, founder of EarthKind Energy Consulting, shares how his company is revolutionizing energy efficiency with solar, geothermal, and AI-driven solutions. From slashing costs for businesses to pioneering sustainable community initiatives, discover how cleantech can deliver positive ROI while saving the planet. Perfect for entrepreneurs, developers, and eco-conscious leaders!
⏱Timestamps
00:00 - Intro & Ron’s Journey from Accounting to Clean Energy
05:18 - EarthKind’s Origin: From Starfire to Sustainable Consulting
08:07 - Case Study: How a Developer Achieved 40% ROI with Solar + Heat Pumps
12:24 - Geothermal vs. Air Source Heat Pumps: Efficiency Explained
19:00 - Vision for the Future: 100% Clean Energy Communities
25:01 - AI’s Role in Scaling Energy Solutions & Streamlining Projects
30:28 - Westchester’s Lighthouse Initiative: A Model for Sustainable Cities
33:38 - Ron’s Magic Wand: Scaling EarthKind’s Impact
Ready to cut costs and carbon with clean energy?
Explore EarthKind’s Services: 🌐 http://www.earthkindenergy.com/
Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronkamen/
Join the Clean Energy Movement: Attend Westchester’s upcoming conference (details on EarthKind’s site)!
"The cheapest energy is the energy you don’t use—and the cleanest is the energy you create yourself." — Ron Kamen
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update!
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#CleanEnergy #SolarPower #Geothermal #AIforGood #Sustainability #ClimateTech #EarthKindEnergy #FutureProof #GreenBusiness #ROIhttps://valeogrowth.com/
-
Discover how Henry Gordon-Smith, Founder and CEO of Agritecture, is transforming agriculture with AI, IoT, and urban farming solutions. From helping global farmers adapt to climate change to launching the world’s first farm-planning software, learn how his consultancy bridges tech and sustainability. Whether you're in agtech or just curious about the future of food, this episode is packed with insights!
00:00 - Intro & Henry’s Founder Journey
02:20 - How Agritecture Evolved from Blog to Global Consultancy
05:18 - AI & IoT in Farming: The Hops Project Case Study
09:02 - Measuring Impact: Farms Saved & Lessons Learned
13:45 - Scaling with Software: Introducing Agritecture Designer
19:31 - The Role of AI & Automation in Agriculture’s Future
25:28 - Pivoting After Industry Downturns & Future Goals
28:32 - Henry’s AI Tips for Founders & Content Creation
Ready to plan your own farm or explore Agritecture tools?
Free Farm-Planning Software: design.agritexture.com (Use code PLANYOURFARM for free access)
Follow Henry’s global farm tours on Instagram: @theagritecht
Subscribe to his LinkedIn newsletter: The Agritecht Chronicles
For consulting inquiries, visit: agritexture.com
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨Watch now! 🔗Link in the comments below 👇
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#AgTech #UrbanFarming #ClimateSmartAgriculture #FutureOfFood #AIinFarming #SustainableAgriculture #Agritecture #FarmTech #VerticalFarming #Entrepreneurshiphttps://valeogrowth.com/
-
Joseph Cufari, CEO of MONARC Holdings, Inc., shares his journey from pioneering cellular technology to revolutionizing material science with energy-dispersing armor. Discover how MONARC’s US-made innovations protect military personnel and athletes, the role of AI in accelerating product development, and the future of lightweight, adaptive safety solutions. Learn how MONARC balances lethality and safety across defense, law enforcement, and sports industries.
⏱ Timestamps
00:01 – Introduction to MONARC Holdings and Joseph’s career evolution
02:19 – MONARC Holdings' focus on material science and hidden injuries in armor
09:11 – Transition to sports applications (e.g., NFL safety pads)
13:45 – Impact of AI on product innovation and feedback loops
20:10 – Future trends: Global expansion and multi-industry safety solutions
27:53 – Leadership insights: AI as a CEO tool for continuous learning
Connect with Joseph Cufari and MONARC Holdings:
🌐 Website: https://monarcgroup.net/
💼 LinkedIn: https://www.linkedin.com/in/joseph-cufari-4307592/
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#MaterialScience #DefenseTech #AIInnovation #FutureProofPodcast #MilitarySafety #SportsTech #USManufacturing #CEOInsights #EnergyDispersion #StartupJourneyhttps://valeogrowth.com/
-
What makes a startup truly investable? In this episode, venture capitalist and author Fred Haney shares insider insights into how venture capitalists (VCs) think, what they look for in founders, and the key ingredients to startup success. Whether you're an entrepreneur or just fascinated by the world of venture capital, this conversation is packed with practical wisdom.
🎙️ Topics Covered:
🔹 The biggest myths about venture capital
🔹 What investors really want to see in a startup
🔹 Common mistakes founders make when pitching
🔹 How to assemble a winning startup team
🔹 Fred Haney's personal experiences in the VC world
⏳ Timestamps:
00:00 – Introduction
02:15 – Fred Haney’s background and journey into venture capital
07:30 – The startup traits that attract investors
15:45 – What founders misunderstand about VC funding
22:10 – How to pitch like a pro
30:25 – The role of team dynamics in startup success
38:40 – Fred Haney’s biggest lessons from investing
📘 Get Fred’s Book: The Fundable Startup
💼 LinkedIn: https://www.linkedin.com/in/fredhaney/
💡 Join Monday Club: Submit your deck at fredhaney.com/monday-club
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
-
Andrew Ortega-Verdaguer, Founder & CEO of IntelVasc Inc., reveals a groundbreaking subcutaneous sensor that monitors blood flow to predict vascular emergencies before they happen. Learn how this ex-surgeon-turned-entrepreneur is shifting medicine from reactive to proactive—and why AI is key to saving millions from strokes and heart disease. A must-watch for healthcare innovators!
⏱Timestamps
00:00 - Intro
00:31 - From surgeon to startup founder: Andrew’s journey
02:29 - The tragedy that sparked IntelVasc Inc.
05:51 - How the sensor works (live demo!)
09:05 - FDA timeline & 2028 market launch
14:12 - AI’s role in personalized vascular care
19:05 - Proactive medicine’s $20B opportunity
24:37 - Andrew’s AI hack for founders (Fixer.ai)
28:51 - Magic wand wish: Accelerating human trials
🩺 Learn More: Visit intelvasc.com
💼 LinkedIn: https://www.linkedin.com/in/andrewortegaverdaguer/
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update!
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#HealthTech #AIinMedicine #StrokePrevention #HeartHealth #MedicalInnovation #FutureOfHealthcare #ProactiveMedicine #Biotech #StartupStory #FutureProofedPodcasthttps://valeogrowth.com/
-
Guy Rocourt, cannabis industry pioneer and founder of Guy Rocourt Consulting, reveals hemp’s untapped potential beyond medicine—from renewable energy to sustainable materials. Learn why federal legalization is stuck, how AI accelerates advocacy, and why "clean label" cannabis could revolutionize consumer goods. A must-listen for entrepreneurs and eco-conscious leaders!
⏱ Timestamps
00:00 - Intro
00:28 - Guy’s journey: Military to MySpace to cannabis outlaw
02:51 - Founding Papa & Barkley (raised $70M)
06:14 - Hemp vs. Cannabis: The farm bill loophole
10:03 - Hemp’s 3 game-changing uses (energy, food, materials)
13:24 - Why Big Oil fears hemp’s 10X energy density
17:13 - AI for activism: Creating viral content with MidJourney
21:12 - The "Clean Label" movement in cannabis CPG
27:21 - Magic wand wish: Science-based federal regulations
🌱 Join the Clean Label Movement: Follow Guy on LinkedIn and Instagram @guyrocourt.
🛒 Try Clea Midlife (hemp wellness for women): cleamidlife.com
🎙️ Subscribe to Future-Proofed Podcast for more disruptive industry insights!
#HempRevolution #CannabisIndustry #SustainableEnergy #CleanLabel #AIForGood #FutureOfCannabis #Podcast #EcoInnovation #RenewableResources #BusinessGrowthhttps://valeogrowth.com/
-
Krishna C Surendra, CEO and Co-Founder of HR Cloud, shares his journey from MySpace engineer to leading a global HR tech company. Discover how HR Cloud leverages AI for onboarding, remote team management, and SEO-driven growth—plus why consolidating HR platforms is the future. Learn his ChatGPT hacks for CEOs and the industries ripe for disruption!
⏱Timestamps
00:00 - Intro
00:28 - Krishna’s career journey (MySpace, NeoGov, HR Cloud)
03:10 - Managing remote teams in Vietnam & Croatia
06:05 - HR Cloud’s mobile-first onboarding for healthcare & logistics
12:07 - How AI is transforming HR (without replacing jobs)
17:08 - Future of HR tech: Platform consolidation trends
24:25 - Krishna’s AI productivity hacks for CEOs
27:21 - HR Cloud’s growth goals (ads, cold emails, SEO)
Try HR Cloud’s mobile-friendly onboarding tools!
Visit hrcloud.com to see how they simplify HR for remote teams.
🔗 Connect with Krishna:
💼 LinkedIn https://www.linkedin.com/in/krishnacsurendra/ for insights on AI and HR tech.
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
-
David Schomer, CEO of Build Grow Scale, shares his journey from Iowa farm kid to e-commerce expert with two successful exits. Learn why diversifying beyond Amazon is critical, how AI supercharges productivity, and why selling "nice stuff" beats competing on price. A must-watch for e-commerce founders!
⏱Timestamps
00:00 - Intro
00:28 - From farm life to e-commerce (eBay tractors → pumpkin empire)
02:45 - Why he left consulting to "fire the man"
06:05 - Amazon’s big red button danger (and how to diversify)
10:03 - Why Shopify stores outperform Amazon long term
13:24 - Live selling trends & under-$100 impulse buys
17:13 - AI = "steroids for business" (2 game-changing prompts)
21:12 - Chinese suppliers going DTC - how to compete
27:21 - Magic wand wish: Reputation over Revenue
🚀 Optimize Your Shopify Store: Visit buildgrowscale.com for CRO secrets
🎙️ Listen to Firing the Man Podcast: Spotify | Apple Podcasts
💼 LinkedIn: https://www.linkedin.com/in/david-schomer-b08a0a41/
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#EcommerceGrowth #AmazonFBA #ShopifyTips #AIForBusiness #DTCBrands #EntrepreneurLife #Podcast #DigitalMarketing #BuildGrowScale #FireTheMan #futureproofedpodcasthttps://valeogrowth.com/
-
What if fertility care was more accessible and outcome-driven? Traci Keen, CEO of Onto Health, is on a mission to transform specialty healthcare by bridging the gap between general practitioners and fertility experts. With a background in finance, consulting, and health tech, Traci has built a business that helps people get earlier insights into their reproductive health—long before fertility struggles begin. In this episode, Brent Muller and Traci discuss why healthcare needs systemic change, how technology is streamlining fertility treatments, and what the future holds for patient-centered care.
🔹 Topics Covered:
✅ How Traci transitioned from finance to health tech entrepreneurship
✅ Why fertility care is often reactive instead of proactive
✅ The disconnect between general practitioners and fertility specialists
✅ How data-driven healthcare can improve patient outcomes
✅ The future of robotics, automation & smarter fertility solutions
⏱ Timestamps:
00:00 - Welcome & Introduction
00:30 - Traci’s Journey: From Finance to Building Onto Health
02:12 - Why Fertility Care Needs to Start Earlier in a Patient’s Life
05:33 - The Gaps in Women’s Healthcare & Why Generalists Need More Training
08:47 - How Onto Health is Partnering with Physicians to Close the Gap
12:20 - Why Healthcare is Slow to Change & The Barriers to Innovation
15:10 - The Future of Specialty Care: Automation, Robotics & Smarter Systems
19:02 - Using Data to Improve Patient Outcomes in Fertility
22:34 - What’s Next for Onto Health & Healthcare Innovation
26:07 - How to Connect with Traci Keen & Onto Health
Connect with Traci Keen & Onto Health:
🌐 Website: onto.health
💼 LinkedIn: https://www.linkedin.com/in/traci-keen/
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
-
Kim Mahan’s career is a testament to the power of vision, resilience, and leadership in the tech industry. In this episode, we dive into her journey from launching a startup to becoming an influential figure in technology and business. She shares her insights on scaling a company, fostering innovation, and the lessons she’s learned along the way.
🔹 Topics Covered:
✅ The origin story of Kim Mahan’s startup
✅ Challenges of scaling a tech company
✅ Leadership lessons for entrepreneurs
✅ The future of innovation in the industry
⏱Timestamps
00:00 - Introduction
02:15 - Kim Mahan’s early career and inspiration
08:40 - The founding of her startup
14:55 - Overcoming obstacles in business growth
22:10 - Leadership strategies for success
29:30 - The evolving tech landscape
36:50 - Advice for aspiring entrepreneurs
42:15 - Closing thoughts
🌐 Website: http://maxxpotential.com/
💼 LinkedIn: https://www.linkedin.com/in/kimmahan/
📢 🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
-
What does it take to scale a business, build strong leadership, and stay ahead in a competitive market? In this episode, Brent Muller sits down with Bob Bentz, an expert in business growth and strategic leadership, to discuss the key principles of scaling companies, fostering innovation, and navigating the challenges of entrepreneurship.
🔹 Topics Covered:
✅ The biggest mistakes businesses make when scaling
✅ Leadership strategies for sustainable growth
✅ How to adapt to changing market trends
✅ The role of mindset in achieving long-term success
✅ Lessons from Bob’s journey in business and entrepreneurship
⏱ Timestamps
00:00 - Welcome & Introduction
00:22 - Meet Bob: A Leader in Business Growth
02:10 - The Fundamental Challenges of Scaling a Business
06:45 - Leadership Principles for Long-Term Success
11:30 - The Power of Innovation & Staying Ahead of Trends
16:20 - Navigating Business Risks & Making Smart Decisions
21:15 - Bob’s Advice for Entrepreneurs & Business Owners
26:00 - Where to Connect with Bob
Connect with Bob:
💼 LinkedIn: https://www.linkedin.com/in/bobbentz/
🌐 Websites: purplegator.com, gatortexting.com
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
-
How do you go from building a successful company to starting over with a brand-new vision? In this episode, host Brent Muller talks with Lisa Falzone, Co-Founder and CEO of Athena Security and former CEO of Revel Systems, about entrepreneurship, scaling businesses, and pivoting to new ventures. Lisa shares her journey from growing Revel Systems to 800 employees, selling the company, and launching Athena Security to create a safer world.
💡 Key Discussion:
🔹 Lisa’s journey from startup to acquisition
🔹 Lessons in scaling a company from 0 to 800 employees
🔹 The mindset needed for reinvention and leadership
🔹 How Athena Security is making an impact
⏳ Timestamps:
00:00 - Introduction to the episode
00:12 - Meet Lisa Falzone: Co-founder of Athena Security
00:26 - The journey from Revel Systems to Athena
01:00 - Scaling a company: Lessons from 0 to 800 employees
08:45 - Selling a business and the decision to start over
15:30 - The mission behind Athena Security
22:10 - Entrepreneurship, leadership, and overcoming challenges
30:45 - Advice for founders and those navigating career shifts
40:00 - Final thoughts and where to connect with Lisa
Connect with Lisa and Athena Security:
🌐 Website: https://www.athena-security.com/
💼 LinkedIn: linkedin.com/in/lisafalzone
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
-
What if flowers could do more than just look beautiful? René Rodriguez, Founder and CEO of Speaking Roses, has turned traditional floral gifting into an entirely new industry—personalized messaging on real roses. His journey from entrepreneurship in Chile to building an international brand featured at the Oscars, Grammys, and even on Ellen with Tom Cruise is nothing short of remarkable. In this episode, Brent Muller and René discuss how branding, product innovation, and licensing have helped scale his vision worldwide.
🔹 Key Topics Discussed:
💡 How René built a business around customizable, long-lasting roses
💡 The shift from traditional floristry to personalized floral branding
💡 Why companies like Nestlé and Disney have used Speaking Roses
💡 The challenges of scaling a product that blends gifting and marketing
💡The future of customized experiences in branding & luxury markets
⏱ Timestamps:
00:00 - Welcome & Introduction
00:30 - René’s Background: From Chile to Building a Global Brand
02:12 - The First Big Break: How JCPenney & Nestlé Discovered Speaking Roses
05:33 - How Custom Roses Became a Global Sensation
08:47 - The Challenge of Scaling a High-Demand Floral Product
12:20 - Why Speaking Roses Shifted to a Licensing & Distribution Model
15:10 - The Future of Personalized Gifting & Branding
19:02 - Growth Lessons from Scaling Speaking Roses to 30+ Countries
22:34 - What’s Next: Expansion, Franchising & New Product Lines
26:07 - How to Connect with René Rodriguez & Speaking Roses
Connect with René Rodriguez & Speaking Roses:
🌐 Website: speakingroses.com
📧 Email: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/renerodriguez1/
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#Branding #LuxuryGifting #PersonalizedMarketing #SpeakingRoses #BusinessInnovation #FutureProofedPodcasthttps://valeogrowth.com/
-
Imagine living without access to clean water—something so basic yet life-changing. In this episode of Future-Proofed, Nick Jordan, founder of Wells of Life, has dedicated his life to solving this crisis and bringing clean water to communities in need. In this powerful episode, he shares the emotional stories behind the mission, the challenges of nonprofit work, and how anyone can be a part of the solution.
🌍 One well can change everything. Tune in to hear how Wells of Life is transforming lives—and how you can help.
🔹 What You'll Learn:
💧 The incredible journey behind Wells of Life
💧 How access to clean water creates ripple effects in health, education, and opportunity
💧 The toughest challenges in running a nonprofit (and how Nick overcomes them)
💧 Why faith and service drive lasting global impact
💧 Simple ways YOU can help bring clean water to those in need
⏱ Timestamps:
00:00 – Meet Nick Jordan: A Mission for Clean Water
03:10 – The moment that started it all
08:45 – How one well can change an entire community
14:20 – The biggest challenges in the fight for clean water
20:30 – Faith, service, and the power of giving back
27:15 – How YOU can be a part of this mission
🌊 Connect with Nick Jordan & Wells of Life:
🌐 Website: https://www.wellsoflife.org/
🔗 LinkedIn: linkedin.com/in/nickpjordan
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
-
💡What really drives people to buy? Marco Baldocchi, CEO and Neuromarketing Specialist of Neuralysis, is an expert in consumer neuroscience and neuromarketing, helping businesses understand how unconscious emotions influence buying decisions. From testing product packaging with biometric sensors to optimizing retail layouts with eye-tracking technology, Marco’s insights are shaping the future of branding and customer engagement.
In this episode, Brent Muller and Marco discuss how businesses can use behavioral science to boost marketing performance, improve product design, and create lasting emotional connections with customers.
🔹Key Topics Discussed:
✅ How consumer neuroscience helps brands predict buying behavior
✅ Why 95% of purchasing decisions are driven by emotions, not logic
✅ The role of eye-tracking, facial recognition & biometric feedback in marketing
✅ How brands like Coca-Cola, Disney & Apple use neuromarketing
✅ The future of customer experience, sensory branding & personalized advertising
⏱️ Timestamps:
00:00 - Welcome & Introduction
00:30 - Marco’s Background: From Marketing Strategist to Neuroscience Expert
02:15 - How Emotional Triggers Influence Buying Decisions
05:33 - Case Study: How Neuromarketing Helped a Supermarket Boost Sales
08:47 - Why Product Packaging Matters More Than Most Companies Realize
12:20 - The Power of Sensory Branding & Multi-sensory engagement
15:10 - Why Big Brands Use Biometric Research to Optimize Ad Campaigns
19:02 - How Facial Recognition & Pupil Dilation Reveal True Customer Reactions
22:34 - The Future of Retail & How Science is Reshaping the Shopping Experience
26:07 - How to Connect with Marco Baldocchi & Learn More
Connect with Marco Baldocchi:
🌐 Company Websites: marcobaldocchi.com, on-web.net
🌐 Personal Website: me.marcobaldocchi.com
📧 Contact: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/marcobaldocchi/
🎙️Listen to his Podcast: Neuromarketing: Tap Into the Customer's Brain Podcast (Available on Spotify & Apple Podcasts)
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
📲 Follow me on social media: www.linkedin.com/in/brentmuller
💬 Let me know your thoughts in the comments!
#Neuromarketing #ConsumerBehavior #EmotionalBranding #RetailInnovation #MarketingScience #FutureProofedPodcasthttps://valeogrowth.com/
-
🚀 What happens when aging parents need to transition to senior living, but their home stands in the way? Phillip Vincent, CEO of Mom’s House, has built a real estate business focused on solving one of the most significant pain points for families: selling a home quickly to fund long-term care. With experience in real estate, direct response marketing, and senior care transitions, Phillip has developed a referral-based approach that helps families and senior living communities navigate this significant life event smoothly. In this episode, Brent Muller and Phillip discuss the future of real estate in senior living, why the demand for care is skyrocketing, and how families can prepare for the financial burden ahead.🚀
🔹Key Topics Discussed:
✅How Phillip transitioned from real estate development to senior living solutions
✅The flashpoint moment when families realize they must sell a home
✅Why 7 out of 8 senior living residents are women—and what that means for housing
✅The hidden costs of estate sales, downsizing, and Medicaid planning
✅How the boomer generation is reshaping senior living preferences
⏱Timestamps:
00:00 - Welcome & Introduction
00:30 - Phillip’s Journey: From Real Estate Investor to Senior Living Expert
02:15 - The Growing Challenge of Selling Homes for Senior Care
05:33 - How Mom’s House Provides a Faster, Smoother Transition
08:47 - The Real Cost of Estate Sales & Why Families Often Lose Money
12:20 - Why the Demand for Senior Living Will Double in the Next 5 Years
15:10 - How Families Can Plan Financially for Care Costs
19:02 - The Future of Senior Living & How It’s Changing
22:34 - What’s Next for Mom’s House & Real Estate Solutions
26:07 - How to Connect with Phillip Vincent & Mom’s House
🔗 Connect with Phillip Vincent & Mom’s House:
🌐 Website: momshouse.com
📧 Contact: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/rematch/
🔔 Enjoyed the episode?
Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#RealEstate #SeniorLiving #Downsizing #BoomerGeneration #FinancialPlanning #MomsHouse #FutureProofedPodcasthttps://valeogrowth.com/
-
What if getting a board seat was as easy as matchmaking? Martin Rowinski, CEO & Co-Founder of Boardsi, has built an AI-powered platform that helps executives find board positions while helping companies discover the perfect leadership fit. With a background in tech, consulting, and entrepreneurship, Martin shares how AI is disrupting executive recruitment, why diversity in boardrooms matters, and how automation is making board placement more efficient than ever.
Key Topics Discussed:
Martin’s journey from tech entrepreneur to board placement innovator
How AI-driven matchmaking is reshaping corporate leadership
Why executives should consider board seats as part of their career strategy
The growing demand for diversity & specialized expertise on boards
The future of AI in recruiting & corporate governance
Timestamps:
00:00 - Welcome & Introduction
00:30 - Martin’s Background: From Tech & Consulting to Boardsi
02:15 - How Boardsi Started & The Problem It Solves
05:33 - The Challenges Executives Face in Landing Board Seats
08:47 - How AI is Transforming Board Placement & Matching Candidates
12:20 - The Growing Importance of Diversity in Corporate Governance
15:10 - The Role of AI & Automation in Executive Search
19:02 - How Companies Can Find the Right Board Members More Efficiently
22:34 - The Future of AI-Driven Hiring & Leadership Development
26:07 - How to Connect with Martin Rowinski & Boardsi
Connect with Martin Rowinski & Boardsi:
🌐 Website: boardsi.com
💼 LinkedIn: https://www.linkedin.com/in/martinrowinski/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on leadership, AI, and corporate strategy!
#Boardroom #AI #ExecutiveRecruitment #Leadership #CorporateGovernance #Boardsi #FutureProofedPodcasthttps://valeogrowth.com/
-
What if machines could see and understand the world like humans do? Jim Kernan, CRO of Luxonis, is helping companies bridge the gap between the physical and digital worlds using advanced vision technology. Luxonis builds high-performance spatial cameras that power robotics, automation, and industrial applications, from self-driving vehicles to precision manufacturing. In this episode, Brent Muller and Jim discuss how vision-powered technology is revolutionizing industries, solving real-world problems, and shaping the future of automation.
Key Topics Discussed:
How Luxonis helps machines “see” and make real-time decisions
Why computer vision is critical for robotics, automation, and manufacturing
The growing use of vision-based safety systems in healthcare & agriculture
How spatial cameras are improving efficiency in industrial applications
The future of computer vision and machine intelligence
Timestamps:
00:00 - Welcome & Introduction
00:30 - Jim’s Background: From Banking to Tech & Vision Systems
02:12 - How Luxonis Evolved & What Their Technology Does
05:33 - How Machines Process Visual Data & Make Decisions
08:47 - Real-World Applications: From Self-Driving Vehicles to Factory Automation
12:20 - How Computer Vision is Helping Improve Workplace Safety
15:10 - The Challenges & Opportunities in Scaling Luxonis
19:02 - The Future of Smart Vision & Human-Machine Collaboration
22:34 - How to Connect with Jim Kernan & Luxonis
Connect with Jim Kernan & Luxonis:
🌐 Website: luxonis.com
📧 Contact: [email protected]
LinkedIn: https://www.linkedin.com/in/jimkernan/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on automation, robotics, and business innovation!
#ComputerVision #Automation #MachineIntelligence #Manufacturing #Robotics #Luxonis #FutureProofedPodcasthttps://valeogrowth.com/
-
What if you could enjoy your favorite foods—without absorbing all the calories? That’s exactly what Paolo Costa, President and Founder of BioLumen, has created. After years of research in polymers, digestion, and metabolic health, Paolo developed a breakthrough dietary fiber that expands in the stomach, reducing calorie absorption while supporting gut health. In this episode, Brent Muller and Paolo explore how BioLumen works, the science behind calorie trapping, and why modern diets are fueling metabolic disorders.
Key Topics Discussed:
Paolo’s journey from mechanical engineering to food science innovation
How BioLumen’s expandable fiber helps block calorie absorption
The difference between natural digestion and modern processed food intake
Why most diets fail and how the microbiome plays a crucial role
The future of AI-driven nutrition, personalized health, and weight management
Timestamps:
00:00 - Welcome & Introduction
00:30 - Paolo’s Journey: From Engineering in Italy to Silicon Valley Innovation
02:15 - The Science Behind BioLumen: How It Works
05:33 - The Problem with Modern Food & Digestion
08:47 - How BioLumen Expands in the Stomach to Reduce Calorie Absorption
12:20 - The Role of Fiber & Microbiome in Long-Term Health
15:10 - How AI & Machine Learning Are Assisting Food Science
19:02 - BioLumen vs. Traditional Diets: What Makes It Different?
23:14 - The Future of Functional Foods & Personalized Nutrition
26:07 - How to Try BioLumen’s “Munch Munch” Product
Connect with Paolo Costa & BioLumen:
🌐 Website: biolumen.tech
LinkedIn: https://www.linkedin.com/in/paolo-costa-69267322/
🛒 Buy Munch Munch: Available on Amazon & Shopify
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on health, nutrition, and AI-driven food science!
#Nutrition #WeightLoss #Fiber #AI #GutHealth #BioLumen #FutureProofedPodcasthttps://valeogrowth.com/
- Visa fler
