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Show Information
Episode Number: 92
Date: June 16, 2025
Duration: 33:25
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Jimmy Speyer
Company: Glass House
Guest Website: GlassHouse.biz
Summary
In this episode, Justin Deese and Jimmy Speyer discuss the current economic climate and its implications for home service businesses. They explore the concept of recession preparedness, emphasizing the importance of measuring key performance indicators, understanding customer acquisition costs, and the potential benefits of subscription models. The conversation also highlights innovative strategies for maintaining customer relationships and educating them about new technologies. Finally, they provide an overview of Glass House, a company dedicated to helping home service businesses enhance their outreach and profitability.
Takeaways
Preparedness is key in uncertain economic times.Understanding your cost of revenue versus lead cost is crucial.Subscription models can smooth out cash flow for businesses.Educating customers can lead to increased sales opportunities.Proactive outreach is more effective than reactive strategies.Measuring performance metrics helps identify underperforming channels.Maintaining customer relationships is essential during slowdowns.Innovative services can create additional revenue streams.Understanding capital costs is vital for business sustainability.Glass House offers tools for effective customer outreach.Chapters
00:00 Introduction and Context Setting
02:19 Understanding Economic Uncertainty
05:23 Preparing for Recession: Key Strategies
08:25 Measuring Performance and ROI
11:29 Innovative Business Models: Subscription Services
14:23 Leveraging Customer Relationships for Growth
17:26 Staying Ahead with Technology and Trends
20:45 The Power of Customer Referrals
24:06 Educating Customers vs. Selling
25:44 Subscription Models in Home Services
27:46 Preparing for Economic Changes
29:10 Introduction to Glasshouse
31:40 Proactive Outreach Strategies
Keywords
recession preparedness, home service businesses, subscription models, economic uncertainty, customer education, capital management, business strategies
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Show Information
Episode Number: 91
Date: June 9, 2025
Duration: 20:15
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Summary
In this episode of the Freedom Blueprint podcast, Justin Deese discusses the complexities of leadership, emphasizing the importance of understanding different leadership styles. He explores the four core styles: visionary, democratic, coaching, and commanding, detailing their strengths and weaknesses. Justin encourages leaders to identify their own style and adapt it to meet the needs of their teams, highlighting the significance of aligning personal and team motivations for effective leadership.
Takeaways
Leadership is a learned behavior, not just innate.Understanding your leadership style can transform team performance.There are four core leadership styles: visionary, democratic, coaching, and commanding.Effective leadership involves inspiring and clearing obstacles for your team.Aligning your 'why' with your team's 'why' is crucial.A good culture encourages team loyalty and reduces turnover.Self-evaluation and feedback from your team are essential for growth.Flexibility in leadership style is important based on team needs.Great leaders are aware and willing to adapt their approach.Consistent presence and growth as a leader lead to company growth.Chapters
00:00 Introduction to Leadership Challenges00:31 Understanding Leadership Styles02:07 The Importance of Aligning Team and Leader Why04:20 Exploring the Four Leadership Styles06:47 Self-Evaluation and Feedback in Leadership09:29 Adapting Leadership Styles to Team Needs12:04 The Essence of Effective Leadership14:21 Conclusion and Call to ActionKeywords
leadership, leadership styles, team motivation, coaching, commanding, democratic, visionary, business growth, team culture, self-evaluation
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Saknas det avsnitt?
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Show Information
Episode Number: 90
Date: June 2, 2025
Duration: 13:31
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Jeff Gabelsberg
Company: Jolly Goat Garage Doors
Guest Website: https://jollygoatgaragedoors.com/
Summary
In this episode of the Freedom Blueprint podcast, Justin Deese interviews Jeff, the owner of Jolly Goat Garage Doors, discussing the evolution of the garage door industry, the importance of branding, and the unique market opportunities in smaller towns. Jeff shares insights from his 30 years in the industry, the challenges of rebranding, and how community engagement through their mascot, a goat, has positively impacted their business. The conversation highlights the significance of quality service and the potential for growth in the garage door market.
Takeaways
The garage door industry has seen significant growth in recent years.Rebranding can transform a business's market presence and customer recognition.Community engagement through unique branding can attract customers.Smaller towns often have unmet needs for quality garage door services.Quality service and customer relationships are key to business success.Technology is playing a larger role in the garage door industry.The importance of having a memorable brand name cannot be overstated.Higher-end products can lead to better customer satisfaction and loyalty.Understanding market demands in rural areas can lead to business expansion.The journey of entrepreneurship involves continuous learning and adaptation.Chapters
00:00 Introduction to the Garage Door Industry03:03 The Evolution of Jolly Goat Garage Doors05:59 Branding and Community Engagement08:49 Market Opportunities in Smaller Towns11:50 Conclusion and Future AspirationsKeywords
garage doors, Jolly Goat, branding, community engagement, market opportunities, service industry, technology, business growth, customer service, home improvement
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Show Information
Episode Number: 89
Date: May 26, 2025
Duration: 28:09
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Kristen Deese
Company: Virtual CFO
Guest Website: www.KristenDeese.com
Guest Co-Host Email: [email protected]
GlassHouse https://www.glasshouse.biz/
NorthStar Marketing https://www.picktruenorth.com/
CES https://www.trustces.com/
PowerSelling Pros https://powersellingpros.com/
Wealthy Plumber https://www.skool.com/wealthyplumber/about
Trades AI https://www.skool.com/automation-foundation/about
Summary
In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese reflect on their recent workshop event, discussing the insights gained, the importance of networking, and the role of AI in home services. They share their experiences with attendees, the value of collaboration, and the excitement for future events, emphasizing the community aspect of their work.
Takeaways
The workshop exceeded expectations in terms of engagement and learning.Networking opportunities were abundant and beneficial for attendees.The event focused on building knowledge progressively over two days.AI and automation can significantly enhance efficiency in home services.Collaboration among different industries led to valuable insights.The importance of going back to basics in business practices was highlighted.Attendees appreciated the structured flow of the workshop content.The event fostered a sense of community among participants.Future events are already being anticipated by attendees.Celebrating milestones, like anniversaries, adds a personal touch to events.Chapters
00:00 Workshop Reflections and Insights
12:45 Networking and Collaboration in Home Services
27:53 Future Events and Community Engagement
Keywords
Virtual CFO, PowerProfitWorkshop.com, workshop, networking, home services, AI, automation, leadership, business growth, KPIs, collaboration, event planning
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Show Information
Episode Number: 88
Date: May 19, 2025
Duration: 26:40
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
GuestSam PrestonContact: [email protected]
Website: www.ServiceScalers.com
SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese speaks with Sam Preston from Service Scalers about the intricacies of digital marketing in the home service industry. They discuss the importance of customer acquisition, the role of AI in marketing, and the need for businesses to understand their conversion rates. Sam shares insights on how to effectively manage marketing channels and the significance of geographical strategies. The conversation emphasizes the necessity of mastering customer acquisition and the impact of social media marketing.
TakeawaysService Scalers focuses on high-converting websites for home services.Niche marketing can lead to significant growth opportunities.Understanding ROI in digital marketing is crucial for success.Conversion rates often reveal deeper issues in business operations.AI can enhance marketing strategies and efficiency.Customer acquisition should be the primary focus of service businesses.Master one marketing channel before expanding to others.Geographical targeting is essential for effective marketing.Social media can be leveraged differently based on the service type.Enjoying life while growing a business is important.
Chapters00:00 Introduction to Service Scalers01:04 The Journey into Home Services03:57 Understanding Digital Marketing ROI06:50 Identifying Conversion Issues09:55 Leveraging AI in Marketing12:29 The Importance of Customer Acquisition14:50 Mastering Marketing Channels18:41 Geographical Marketing Strategies21:30 Social Media Marketing Insights23:43 Closing Thoughts and Wisdom
KeywordsService Scalers, digital marketing, home services, customer acquisition, AI in marketing, marketing strategies, conversion rates, social media marketing, ROI, home service industry -
Show Information
Episode Number: 87
Date: May 12, 2025
Duration: 36:24
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Rory Krueger
Company: Krueger Heating Cooling and Geothermal
Guest Website: www.callkrueger.com
Summary
In this episode of the Freedom Blueprint podcast, Justin Deese welcomes back Rory Krueger to discuss insights from the recent Service Nation Boston Summit and strategies for preparing HVAC businesses for the busy season. Rory emphasizes the importance of customer service, particularly how calls are answered, and the need for effective networking within the industry. He shares actionable tips for improving customer interactions and highlights the significance of collaboration among contractors to elevate the entire industry.
Takeaways
Start with the way you answer the phone.Nothing happens until the phone rings.Develop a customer intake delivery system.Focus on the homeowner's experience, not just the broken item.The words we choose to use matter.Networking can elevate the entire industry.Training for CSRs is as important as for technicians.Implementing systems can improve customer satisfaction.Rising tides lift all boats in business.Be proactive in reaching out and collaborating with peers.Chapters
00:00 Introduction and Background
03:04 Insights from the Boston Summit
06:01 Networking and Learning from Others
08:56 The Importance of Implementation
12:09 Customer Service and the Phone Process
14:59 Preparing for the Busy Season
18:01 Understanding Customer Needs
20:52 Creating a Positive Customer Experience
23:46 The Role of Networking in Business
27:12 Closing Thoughts and Advice
Keywords
HVAC, busy season, customer service, networking, Service Nation, business growth, industry insights, operational efficiency, customer experience, training
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In this episode of the Freedom Blueprint podcast, Justin Deese interviews James Hatfield from LiveSwitch, exploring his journey from home services to technology innovation. James shares insights on how LiveSwitch is revolutionizing the home services industry with live video technology, enhancing customer experience, and improving operational efficiency. He discusses the importance of philanthropy, entrepreneurship programs for incarcerated individuals, and the future of staffing solutions in the industry. The conversation emphasizes the significance of building trust through video communication and networking on platforms like LinkedIn.
TakeawaysJames Hatfield transitioned from home services to technology by educating himself in accounting and business.LiveSwitch started as a way to improve emergency response through live video technology.The company has developed a program to help incarcerated individuals become entrepreneurs.Live video technology is transforming the home services industry by enhancing customer experience and operational efficiency.Using live video can help businesses save time and resources by reducing unnecessary site visits.The technology allows for better communication and trust-building with customers during emergencies.Virtual assistants can provide staffing solutions for home service companies, reducing costs and improving service.Networking on LinkedIn can lead to valuable connections and business opportunities.LiveSwitch's technology can help document customer interactions and improve accountability.The future of home services may involve more virtual communication and less reliance on in-person visits.Episode Number: 86
Date: May 5, 2025
Duration:
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Guest: James Hattfield
Company: LiveSwitch
Website: LiveSwitch.com
https://www.linkedin.com/in/james-hatfield/
Live Demo:https://book-a-demo.referral-factory.com/ugFihtnc
Chapters00:00 From Home Services to Tech Innovator03:01 Philanthropy and Entrepreneurship05:54 Revolutionizing Emergency Response08:57 Transforming Home Services with Live Video11:48 Enhancing Customer Experience14:47 Leveraging Technology for Business Growth20:42 Revolutionizing Sales Calls with Technology21:36 The Customer Journey: From Inquiry to Engagement23:57 Enhancing Customer Trust Through Visual Communication25:29 Streamlining Technician Operations for Better Service27:52 Leveraging Technology for Emergency Situations29:29 Building Trust in High-Stress Scenarios30:36 Exploring Global Talent for Local Businesses33:34 Networking and Building Relationships for GrowthKeywordsLiveSwitch, home services, technology, entrepreneurship, customer experience, video communication, staffing solutions, emergency response, business growth, networking
Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 85
Date: April 28, 2025
Duration: 32:22
Host Contact InformationHost: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact InformationGuest: Aaron Ruddick
Contact: [email protected]
SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese interviews Aaron Ruddock, who shares his journey from starting in the HVAC industry to venturing into garage solutions. Aaron discusses the challenges and growth of his family-run HVAC business, the importance of leadership and strategic growth, and his new venture, Kyko Garage Solutions. He emphasizes the significance of continuous learning, networking, and the need for clear boundaries in family businesses. Aaron's story is one of resilience, transformation, and the pursuit of excellence in entrepreneurship.
TakeawaysAaron Ruddock's journey in HVAC began with a trade school after high school.He emphasizes the importance of family in his business, employing relatives and maintaining a family-oriented culture.Leadership in a family business requires clear boundaries and expectations for family members.Joining a best practice group was a pivotal decision for Aaron's business growth.The transition from a small to a larger business requires different leadership skills and strategies.Aaron's HVAC company faced stagnation before joining Service Nation Alliance, which helped them grow significantly.He learned the importance of controlling labor and material costs in business operations.Aaron's new venture, Kyko Garage Solutions, focuses on garage doors, floors, and cabinets.Rebranding and establishing systems were crucial for the success of Kyko Garage Solutions.Continuous learning and networking are essential for personal and professional growth.
Chapters00:00 Introduction to Aaron Ruddock's Journey
01:52 The HVAC Business Beginnings
08:16 Growth and Challenges in HVAC
12:10 Leadership Lessons and Strategic Growth
19:13 Venturing into Garage Solutions
24:15 Rebranding and Business Transformation
28:19 Continuous Learning and Networking
KeywordsHVAC, garage solutions, business growth, leadership, family business, entrepreneurship, rebranding, networking, best practices, strategic planning
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 84
Date: April 21, 2025
Duration: 42:19
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Brigham Dickinson
Company: Power Selling Pros
Guest Website: PowerSellingPros.com
Gift to listeners: Download a FREE Happy Call Script text the word HAPPY to 385-247-3714
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese speaks with Brigham Dickinson, CEO and founder of Power Selling Pros. They discuss the importance of maximizing call center efficiency, creating a fun work environment, building a culture of training, and utilizing technology for performance monitoring. Brigham emphasizes the need for contractors to recognize blind spots in their operations and the significance of coaching and consistency in call centers. The conversation also touches on legacy building in business and the importance of having fun in the workplace to drive performance.
Takeaways
Most contractors overlook the importance of their call center.Improving call conversion can significantly impact revenue.Creating a fun work environment boosts team performance.Training and role-playing should be integral to hiring.CSRs should have the ability to earn commissions based on performance.Utilizing technology can enhance monitoring and performance tracking.Coaching should be consistent and supportive, not punitive.Legacy building is essential for long-term business success.Every department should be an incubator for leadership.Fun should be a core value in the workplace.Chapters
00:00 Introduction to Power Selling Pros
01:13 Blind Spots in Call Centers
05:01 The Impact of Call Conversion Rates
09:11 Creating a Positive Call Center Culture
12:59 Training and Compensation Strategies
17:06 Utilizing Technology for Performance Monitoring
21:42 The Importance of Call Center Engagement
24:09 Delegating Tasks for Business Growth
25:44 Understanding Business Cycles
29:05 Cultivating Leadership in Your Team
31:43 Finding Freedom in Business
32:23 Proactive Customer Engagement Strategies
35:08 Creating a Fun Work Environment
Keywords
call center, business tips, customer service, training, leadership, contractor success, fun workplace, performance monitoring, coaching, legacy building
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 83
Title: New Ventures: Partnerships and Growth with Joe Strittmatter
Date: April 14, 2025
Duration: 41:58
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Guest: Joe Strittmatter
Contact: [email protected]
SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Strittmatter, who shares his journey from growing up in the plumbing and HVAC industry to successfully transitioning his business through various challenges, including the 2009 housing crisis. Joe discusses the importance of profitability over revenue, the role of mentorship, and the necessity of effective leadership and systems in scaling a business. He emphasizes the hard work required to succeed and the lessons learned from his experiences in the service industry. In this conversation, Justin Deese and Joe Strittmatter discuss the evolution of leadership, the challenges of transitioning from business ownership to retirement, and the importance of finding purpose and setting goals. They explore new ventures in the home services industry, the significance of partnerships, and the preparation required for launching a new business. The discussion also touches on the anticipated challenges in the market and the need for strategic planning in the face of potential economic downturns.
TakeawaysJoe Strittmatter's journey began as a second-generation owner in the plumbing and HVAC industry.He transitioned from construction to service due to the 2009 housing crisis.Profitability is more important than revenue; focus on net profits.Mentorship played a crucial role in Joe's business success.There is no 'silver bullet' for success; hard work is essential.Developing systems and processes is key to business growth.Leadership skills must evolve as the business scales.Allowing employees to make decisions is vital for their growth.Failure is a part of learning; it should be embraced.Traditional methods can still be used to achieve effective marketing. You have to manage the outcome, not the minutia.Trust your team to handle tasks effectively.Finding better people to hire is crucial for growth.Transitioning to retirement can be challenging without goals.Boredom can lead to unhealthy habits post-retirement.Helping others grow is a fulfilling aspect of business.A bored entrepreneur can struggle with motivation.Partnerships can expedite business growth and success.The home services market may face challenges in the coming years.Running lean is essential for navigating economic downturns.
Chapters00:00 Introduction to Joe Strittmatter's Journey
02:52 Transitioning from Construction to Service
06:11 Navigating the 2009 Housing Crisis
08:53 Growth and Profitability in Business
12:04 The Importance of Leadership and Systems
14:53 Lessons Learned from Mentorship
18:02 Scaling and Managing Growth
22:07 Leadership and Trust in Business
23:05 Navigating Life After Business
27:01 The Importance of Purpose and Goals
30:07 New Ventures and Partnerships
34:35 Preparing for Market Launch
38:57 Future Challenges in Home Services
Keywordsplumbing, HVAC, business growth, entrepreneurship, leadership, service industry, profitability, mentorship, marketing, construction, leadership, business growth, retirement, entrepreneurship, partnerships, market launch, home services, purpose, goals, challenges, Justin Deese, Freedom Blueprint Podcast, When Your...
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Show Title: The Profit Blind Spot: What’s Really Killing Your Bottom Line
Show Information
Episode Number: 82
Date: April 7, 2025
Duration: 37:56
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Kristen Deese
Company: Virtual CFO
Guest Website: KristenDeese.com
Gift to listeners: Cost of A New Hire Calculator- Email [email protected]
PowerProfitWorkshop.com
Summary
In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss the importance of understanding profitability in business, the impact of cash flow, and the upcoming Power Profit Workshop. They emphasize the need for intentional systems, the role of AI, and the significance of evaluating marketing spend. The conversation also touches on the challenges of hiring and the necessity of having a clear plan for revenue generation. The episode concludes with details about the workshop designed to provide in-depth learning and actionable strategies for business owners.
Takeaways
More sales do not equal more profitability.Busy does not always mean productive or profitable.Intentional systems are crucial for business success.Understanding gross profit margin is essential for profitability.Cash flow is different from profitability and must be managed separately.Marketing spend should be evaluated carefully for ROI.Hiring new staff requires a clear plan for revenue generation.AI can enhance business operations if used correctly.Workshops provide deeper learning opportunities than large conferences.You need to hold your marketing accountable for performance.Chapters
00:00 Introduction to Profitability Challenges
08:09 Understanding Profit Margins and Sales
15:49 Identifying Overhead and Administrative Costs
25:12 The Impact of Debt and Advertising on Profitability
29:43 Upcoming Power Profit Workshop Overview
Keywords
business, profitability, cash flow, virtual CFO, workshop, AI, marketing, financial management, event planning, entrepreneurship
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Building a Vision-Driven Team: Levi Torres on Leadership, Growth, and Empowering Success
Show Information
Episode Number: 81
Date: March 31, 2025
Duration: 35:50
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Levi Torres
Contact: [email protected]
Website: High5Plumbing.com
Workshop Information
Website: PowerProfitWorkshop.com
Summary
In this insightful episode of the Freedom Blueprint Podcast, host Justin Deese converses with Levi Torres about cultivating a robust team geared towards sustainable business growth. They dive deep into the essence of having a compelling vision, a clear path to success, and the pivotal importance of continuous support for team members. Levi Torres shares his journey and experiences in the HVAC and electrical industries, demonstrating how tools like vision boards and regular check-ins can harmonize personal aspirations with business objectives. This episode is a must-listen for leaders aiming to empower their teams and foster a thriving company culture.
Key Takeaways
- Memberships play a crucial role in business growth.
- A clear vision is fundamental for achieving success.
- Implementation of ideas is key to real growth.
- Vision boards are instrumental in creating clarity and focus.
- A defined path is required to achieve business goals.
- Continuous support is essential for team development.
- Empowering employees can lead to unexpected growth.
- Leadership should be in sync with team members' visions.
- Success should be assessed against personal milestones.
- A positive company culture serves as a growth catalyst.
Chapters
- 00:00 Introduction and Business Updates
- 03:00 Building a Team for Growth
- 05:59 The Importance of Vision
- 09:09 Creating a Path to Success
- 12:06 Supporting Team Members' Goals
- 14:57 Empowering Employees for Future Success
- 18:50 Creating Clarity Through Vision Boards
- 22:33 The Power of Accountability in Leadership
- 27:07 Aligning Personal and Business Visions
- 30:25 Growth Through Vision and Opportunity
- 34:21 The Importance of Vision for Success
Keywords
#business growth #team building #vision board #leadership #employee empowerment #HVAC #electrical #sustainable growth #company culture #success measurement #Entrepreneurship #Partnerships #HomeServices #Purpose #Goals #challenges #JustinDeese #visionaryleadership #empowerment #FreedomBlueprintPODCAST #freedomblueprint
Thank you for tuning in to today's insightful episode. Don't forget to subscribe to get notified of future episodes. Share this with fellow leaders who can benefit from mastering the art of building a vision-driven team. Until next time, keep setting those visionary goals and watch your business and leadership transform. This is Justin Deese, signing off from the Freedom Blueprint Podcast. Stay motivated, keep focused on your vision, and as always, keep CRUSHING IT.
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 80
Date: March 24, 2025
Duration: 30:09.687
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Guest: Rich Harshaw
Company: Level 10 Contractor
Website: www.Level10contractor.com
Email: [email protected]
Podcast Link: https://podcasts.apple.com/us/podcast/the-level-10-contractor-daily-podcast/id1477623969
SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese speaks with Rich Harshaw from Level 10 Contractor about effective marketing strategies for contractors. They discuss the importance of standing out in a competitive market, the difference between marketing and branding, and the concepts of 'hunting' and 'farming' in lead generation. Rich shares insights on the evolution of television advertising and the significance of identity in marketing, emphasizing storytelling as a powerful tool for engagement.
TakeawaysStanding out is crucial for contractors.Marketing and branding serve different purposes.Hunting is immediate lead generation; farming is long-term growth.SEO is a farming strategy that requires patience.Television advertising has evolved with streaming options.Targeted advertising can be more effective than traditional methods.Identity in marketing is about clear communication of value.Storytelling enhances customer engagement and retention.Investing in branding can yield long-term benefits.Understanding your audience is key to effective marketing.
Chapters00:00 Introduction to Level 10 Contractor
01:16 Understanding Marketing vs. Branding
05:24 Hunting vs. Farming in Marketing
11:14 The Evolution of Television Advertising
19:40 The Importance of Identity in Marketing
Keywordscontractor marketing, branding, television advertising, SEO, identity, home services, lead generation, storytelling, digital marketing, Level 10 Contractor, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 79
Date: March 17, 2025
Duration: 31:33
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Co Host Contact Information
Co Host: Kristen Deese The Virtual CFO for the Trades
Website: www.KristenDeese.com
Contact: [email protected]
LIVE '25 REGISTRATION: Power Profit Workshop
SummaryIn this episode of the Freedom Blueprint podcast, the hosts discuss the common misconception that business owners must know how to do every task within their business. They emphasize the importance of trust and verification in managing a business, particularly in financial matters. The conversation highlights the need for business owners to focus on strategic oversight rather than micromanagement, allowing them to delegate tasks effectively while still being informed about key financial metrics. The hosts share personal anecdotes and practical advice on how to maintain a healthy balance between knowing enough to ask the right questions and trusting others to handle the details.
TakeawaysYou don't have to know how to do everything in your business.Trust but verify is essential for business owners.Spotting discrepancies in financials is crucial.Business owners should focus on strategic oversight.Timely financial reports are necessary for informed decision-making.Delegation is key to effective business management.Understanding averages helps in identifying issues.Numbers provide clarity and direction for business decisions.It's important to know what to do with financial information.Effective leadership involves managing results, not tasks.
Chapters00:00 Introduction to Business Ownership Challenges04:50 Trust but Verify: The Importance of Oversight09:57 Understanding Financial Metrics Without Micromanaging15:02 Strategic Leadership in Business Management
Keywordsbusiness ownership, trust but verify, financial metrics, strategic leadership, accounting, business management, delegation, oversight, home service industry, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit WorkshopMentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Title: Navigating Tariffs: A guide for Home Service Businesses
Episode Number: 78
Date: March 15, 2025
Duration: 13:39
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
PowerProfitWorkshop.com
SummaryIn this conversation, Justin Deese discusses the implications of new tariffs on the home service industry, outlining both the challenges and opportunities they present. He breaks down the effects of tariffs on costs, suppliers, and profit margins, while also providing actionable strategies for business owners to navigate these changes effectively. The discussion emphasizes the importance of proactive planning, customer education, and adapting pricing strategies to maintain profitability in a shifting market.
TakeawaysNew tariffs could significantly impact business costs.Understanding tariffs is crucial for home service businesses.Higher costs can lead to lower profit margins if not managed.Tariffs can protect American manufacturing and create jobs.Securing reliable suppliers is essential to mitigate risks.Proactive pricing strategies can help maintain profit margins.Educating customers on value can justify price increases.Focusing on higher-margin services can offset material costs.Planning ahead can turn tariff challenges into opportunities.Regularly monitoring business efficiency is vital for success.
Chapters00:00 Understanding Tariffs and Their Impact
03:11 Pros and Cons of Tariffs
08:05 Strategies to Protect Your Business
11:23 Turning Challenges into Opportunities
Keywordstariffs, home service industry, business strategies, cost management, pricing strategies, supply chain, profit margins, customer education, domestic manufacturing, market trends, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 77
Date: March 10, 2025
Duration: 40:19
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Jered Williams The Wealthy Plumber
Website: www.wealthyplumber.com
Contact: www.skool.com/wealthyplumber/about
LIVE '25 REGISTRATION: Power Profit Workshop
SummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Jered Williams, a successful plumbing entrepreneur, who shares his journey from struggling in high school to building a thriving plumbing business. They discuss the evolution of the plumbing industry, the importance of efficiency and company culture, and the launch of Jared's Wealthy Plumber program aimed at helping others succeed in the plumbing business. The conversation emphasizes the significance of mindset, community support, and the need for proper pricing in the service industry.
TakeawaysRunning a home service business is challenging but rewarding.Hearing about mistakes can be more valuable than success stories.Branding plays a crucial role in business visibility.Efficiency can significantly increase profit margins.Company culture impacts employee retention and satisfaction.Mindset is key to overcoming challenges in business.Pricing should reflect the value provided to customers.Community support can accelerate business growth.It's important to have fun while running a business.The Wealthy Plumber program offers valuable resources for plumbing entrepreneurs.
Chapters00:00 Introduction to the Freedom Blueprint Podcast
03:11 Jered's Journey into Plumbing
06:42 The Evolution of the Plumbing Industry
10:18 Starting and Growing a Plumbing Business
15:53 The Importance of Efficiency in Business
19:42 Building a Strong Company Culture
25:10 The Wealthy Plumber Program
33:28 Getting Involved in the Community
Keywordsplumbing, business growth, efficiency, company culture, Wealthy Plumber, Jered Williams, home services, entrepreneurship, podcast, contractor success, plumbing industry, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 76
Date: March 3, 2025
Duration: 19:42
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
LIVE '25 REGISTRATION: Power Profit Workshop
SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of empowering leaders in the home service industry. He emphasizes the need to address underperforming team members through effective hiring practices, setting clear goals, and maintaining regular check-ins. The conversation highlights the significance of creating a supportive environment for team members to thrive and the necessity of celebrating wins while addressing challenges privately. Deese shares practical tips for leaders to enhance team performance and foster a positive workplace culture.
TakeawaysThe mission of the podcast is to empower leaders.Underperforming team members are a common challenge for leaders.Hiring strong people is crucial for team success.Onboarding processes set the stage for new hires.Clear goals and objectives help team members understand expectations.Regular check-ins build trust and accountability.Celebrating wins boosts team morale and engagement.Correcting in private is essential for maintaining respect.Good team members will evaluate your company as well.Creating a win-win environment is key to retention.
Chapters00:00 Introduction to the Freedom Blueprint Podcast
02:05 Understanding Underperforming Team Members
09:06 Hiring Strong Team Members
18:43 Setting Clear Goals and Regular Check-Ins
Keywordsleadership, team performance, hiring, employee engagement, business growth, coaching, management strategies, underperforming team members, clear goals, team dynamics, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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Show Information
Episode Number: 75
Date: February 24, 2025
Duration: 40:19
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Co Host Contact Information
Co Host: Kristen Deese The Virtual CFO for the Trades
Website: www.KristenDeese.com
Contact: [email protected]
LIVE '25 REGISTRATION: Power Profit Workshop
SummaryIn this episode of the Freedom Blueprint podcast, hosts discuss the importance of mindset in business growth, the challenges of financial management, and the role of technology in achieving ROI. They emphasize the need for business owners to be aware of their compensation, the significance of being coachable, and the difference between tactical and strategic management. The conversation highlights how mindset shifts can lead to better outcomes and the necessity of having a diverse team to foster growth. PowerProfitWorkshop.com
TakeawaysMindset is crucial for business growth.Awareness of financial management is key.Investing in technology requires a clear ROI plan.Owner compensation should be balanced with business health.Perfectionism can hinder business growth.Being coachable is essential for improvement.Strategic management is necessary for long-term success.Letting go of control can empower your team.Continuous learning and adaptation are vital.Surrounding yourself with diverse talent enhances growth.
Chapters00:00 Setting the Stage: Technical Setup and Challenges
03:03 Mindset Matters: The Foundation of Business Growth
13:23 Financial Insights: Overcoming Growth Barriers
18:30 Owner Compensation: Balancing Personal and Business Needs
25:28 Mindset Matters: The Key to Business Advancement
Keywordsbusiness, workshop, financial metrics, operational efficiency, accountability, Pensacola, leadership, KPIs, event, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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LIVE '25 REGISTRATION: Power Profit WorkshopShow Information
Episode Number: 74
Date: February 17, 2025
Duration: 37:40.31
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Guest: Ryan Matthews
Company: My Guy Plumbing
Website: www.myguyplumbingnj.com
Contact: [email protected]
Facebook: https://www.facebook.com/ryan.matthews.50552
SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese interviews Ryan Matthews, the owner of My Guy Plumbing. Ryan shares his journey from carpentry to plumbing, the challenges he faced in the industry, and the strategies he implemented to grow his business. He emphasizes the importance of operational efficiency, the role of technology and AI in modern business, and the need for adaptability in a changing market. Ryan's insights provide valuable lessons for aspiring entrepreneurs and established business owners alike.
TakeawaysRyan transitioned from carpentry to plumbing after a conflict with his boss.The name 'My Guy Plumbing' was chosen to create a relatable brand.Ryan emphasizes the importance of efficiency in business operations.He learned valuable lessons from previous employers about what not to do.AI technology is crucial for staying competitive in the plumbing industry.Ryan advocates for a patient approach to business growth and investment.Operational efficiency can significantly reduce costs and increase profitability.The plumbing industry is evolving, and businesses must adapt to survive.Ryan's journey highlights the importance of implementation over mere education.Building a strong brand identity can lead to customer loyalty and referrals.
Chapters00:00 The Journey Begins: From Carpentry to Plumbing
06:07 Building My Guy Plumbing: The Birth of a Brand
11:54 Navigating Challenges: Lessons from the Industry
18:01 Operational Efficiency: The Key to Success
24:08 Embracing Technology: The Role of AI in Business
30:00 Future-Proofing: Adapting to Industry Changes
Keywordsplumbing, business growth, entrepreneurship, AI, operational efficiency, Marketing, service industry, leadership, My Guy Plumbing, technology
Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese the Virtual CFO for the Trades, PowerProfitWorkshop.com
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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LIVE '25 REGISTRATION: Power Profit WorkshopShow Information
Episode Number: 73
Date: February 10, 2025
Duration: 28:10.688
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Guest: Jimmy Speyer
Company: Glass House
Website: www.Glasshouse.biz
Contact: [email protected]
SummaryIn this episode, Justin Deese interviews Jimmy Speyer, CEO of Glasshouse, a digital door knocking platform designed to help home service businesses proactively acquire customers. They discuss the challenges of traditional marketing methods in the home services industry, the innovative approach of Glasshouse, and the importance of being proactive in customer acquisition. Jimmy shares insights on sales strategies, the mission behind Glasshouse, and the impact of their services on small and medium-sized businesses.
TakeawaysGlasshouse is a digital door knocking platform for home services.Proactive marketing is essential in a competitive landscape.Home service businesses can benefit from reaching out to neighbors.Leads are becoming increasingly expensive, necessitating new strategies.The concept of owning a neighborhood can transform customer acquisition.Glasshouse helps businesses connect with homeowners in a compliant way.Performance pay can motivate technicians and improve service delivery.Speed in sales processes can significantly impact revenue growth.The mission of Glasshouse is to grow profitable home service businesses.Sales strategies should focus on increasing efficiency and customer engagement.
Chapters00:00 Introduction to Glasshouse and Digital Door Knocking
03:03 The Need for Proactive Marketing in Home Services
06:05 How Glasshouse Works: The Digital Door Knocking Process
08:58 The Impact of Proactive Customer Acquisition
11:58 The Mission Behind Glasshouse
14:50 Sales Philosophy and the Disney Prince Model
26:59 Conclusion and Final Thoughts
KeywordsDigital marketing, home services, lead generation, customer acquisition, software platform, Glasshouse, proactive marketing, sales strategy, HVAC, plumbing, Jimmy Speyer, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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