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  • Show Information 

    Episode Number: 89

    Date: May 26, 2025

    Duration: 28:09

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    Guest Contact Information

    Guest: Kristen Deese

    Company: Virtual CFO

    Guest Website: www.KristenDeese.com

    Guest Co-Host Email: [email protected]

    GlassHouse https://www.glasshouse.biz/

    NorthStar Marketing https://www.picktruenorth.com/

    CES https://www.trustces.com/

    PowerSelling Pros https://powersellingpros.com/

    Wealthy Plumber https://www.skool.com/wealthyplumber/about

    Trades AI https://www.skool.com/automation-foundation/about

    Summary

    In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese reflect on their recent workshop event, discussing the insights gained, the importance of networking, and the role of AI in home services. They share their experiences with attendees, the value of collaboration, and the excitement for future events, emphasizing the community aspect of their work.

    Takeaways

    The workshop exceeded expectations in terms of engagement and learning.Networking opportunities were abundant and beneficial for attendees.The event focused on building knowledge progressively over two days.AI and automation can significantly enhance efficiency in home services.Collaboration among different industries led to valuable insights.The importance of going back to basics in business practices was highlighted.Attendees appreciated the structured flow of the workshop content.The event fostered a sense of community among participants.Future events are already being anticipated by attendees.Celebrating milestones, like anniversaries, adds a personal touch to events.

    Chapters

    00:00 Workshop Reflections and Insights

    12:45 Networking and Collaboration in Home Services

    27:53 Future Events and Community Engagement

    Keywords

    Virtual CFO, PowerProfitWorkshop.com, workshop, networking, home services, AI, automation, leadership, business growth, KPIs, collaboration, event planning

  • Show Information

    Episode Number: 88

    Date: May 19, 2025

    Duration: 26:40

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    GuestSam Preston

    Contact: [email protected] 

    Website: www.ServiceScalers.com

    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Sam Preston from Service Scalers about the intricacies of digital marketing in the home service industry. They discuss the importance of customer acquisition, the role of AI in marketing, and the need for businesses to understand their conversion rates. Sam shares insights on how to effectively manage marketing channels and the significance of geographical strategies. The conversation emphasizes the necessity of mastering customer acquisition and the impact of social media marketing.

    TakeawaysService Scalers focuses on high-converting websites for home services.Niche marketing can lead to significant growth opportunities.Understanding ROI in digital marketing is crucial for success.Conversion rates often reveal deeper issues in business operations.AI can enhance marketing strategies and efficiency.Customer acquisition should be the primary focus of service businesses.Master one marketing channel before expanding to others.Geographical targeting is essential for effective marketing.Social media can be leveraged differently based on the service type.Enjoying life while growing a business is important.
    Chapters00:00 Introduction to Service Scalers01:04 The Journey into Home Services03:57 Understanding Digital Marketing ROI06:50 Identifying Conversion Issues09:55 Leveraging AI in Marketing12:29 The Importance of Customer Acquisition14:50 Mastering Marketing Channels18:41 Geographical Marketing Strategies21:30 Social Media Marketing Insights23:43 Closing Thoughts and Wisdom
    KeywordsService Scalers, digital marketing, home services, customer acquisition, AI in marketing, marketing strategies, conversion rates, social media marketing, ROI, home service industry
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  • Show Information 

    Episode Number: 87

    Date: May 12, 2025

    Duration: 36:24

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    Guest Contact Information

    Guest: Rory Krueger

    Company: Krueger Heating Cooling and Geothermal 

    Guest Website: www.callkrueger.com

    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese welcomes back Rory Krueger to discuss insights from the recent Service Nation Boston Summit and strategies for preparing HVAC businesses for the busy season. Rory emphasizes the importance of customer service, particularly how calls are answered, and the need for effective networking within the industry. He shares actionable tips for improving customer interactions and highlights the significance of collaboration among contractors to elevate the entire industry.

    Takeaways

    Start with the way you answer the phone.Nothing happens until the phone rings.Develop a customer intake delivery system.Focus on the homeowner's experience, not just the broken item.The words we choose to use matter.Networking can elevate the entire industry.Training for CSRs is as important as for technicians.Implementing systems can improve customer satisfaction.Rising tides lift all boats in business.Be proactive in reaching out and collaborating with peers.

    Chapters

    00:00 Introduction and Background

    03:04 Insights from the Boston Summit

    06:01 Networking and Learning from Others

    08:56 The Importance of Implementation

    12:09 Customer Service and the Phone Process

    14:59 Preparing for the Busy Season

    18:01 Understanding Customer Needs

    20:52 Creating a Positive Customer Experience

    23:46 The Role of Networking in Business

    27:12 Closing Thoughts and Advice

    Keywords

    HVAC, busy season, customer service, networking, Service Nation, business growth, industry insights, operational efficiency, customer experience, training

  • In this episode of the Freedom Blueprint podcast, Justin Deese interviews James Hatfield from LiveSwitch, exploring his journey from home services to technology innovation. James shares insights on how LiveSwitch is revolutionizing the home services industry with live video technology, enhancing customer experience, and improving operational efficiency. He discusses the importance of philanthropy, entrepreneurship programs for incarcerated individuals, and the future of staffing solutions in the industry. The conversation emphasizes the significance of building trust through video communication and networking on platforms like LinkedIn.
    TakeawaysJames Hatfield transitioned from home services to technology by educating himself in accounting and business.LiveSwitch started as a way to improve emergency response through live video technology.The company has developed a program to help incarcerated individuals become entrepreneurs.Live video technology is transforming the home services industry by enhancing customer experience and operational efficiency.Using live video can help businesses save time and resources by reducing unnecessary site visits.The technology allows for better communication and trust-building with customers during emergencies.Virtual assistants can provide staffing solutions for home service companies, reducing costs and improving service.Networking on LinkedIn can lead to valuable connections and business opportunities.LiveSwitch's technology can help document customer interactions and improve accountability.The future of home services may involve more virtual communication and less reliance on in-person visits.

    Episode Number: 86

    Date: May 5, 2025

    Duration: 

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Guest: James Hattfield

    Company: LiveSwitch 

    Website: LiveSwitch.com

    https://www.linkedin.com/in/james-hatfield/

    Live Demo:

    https://book-a-demo.referral-factory.com/ugFihtnc

    Chapters00:00 From Home Services to Tech Innovator03:01 Philanthropy and Entrepreneurship05:54 Revolutionizing Emergency Response08:57 Transforming Home Services with Live Video11:48 Enhancing Customer Experience14:47 Leveraging Technology for Business Growth20:42 Revolutionizing Sales Calls with Technology21:36 The Customer Journey: From Inquiry to Engagement23:57 Enhancing Customer Trust Through Visual Communication25:29 Streamlining Technician Operations for Better Service27:52 Leveraging Technology for Emergency Situations29:29 Building Trust in High-Stress Scenarios30:36 Exploring Global Talent for Local Businesses33:34 Networking and Building Relationships for GrowthKeywords

    LiveSwitch, home services, technology, entrepreneurship, customer experience, video communication, staffing solutions, emergency response, business growth, networking

    Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information 

    Episode Number: 85

    Date:  April 28, 2025

    Duration: 32:22

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    Guest Contact Information

    Guest: Aaron Ruddick

    Contact: [email protected]

    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese interviews Aaron Ruddock, who shares his journey from starting in the HVAC industry to venturing into garage solutions. Aaron discusses the challenges and growth of his family-run HVAC business, the importance of leadership and strategic growth, and his new venture, Kyko Garage Solutions. He emphasizes the significance of continuous learning, networking, and the need for clear boundaries in family businesses. Aaron's story is one of resilience, transformation, and the pursuit of excellence in entrepreneurship.

    TakeawaysAaron Ruddock's journey in HVAC began with a trade school after high school.He emphasizes the importance of family in his business, employing relatives and maintaining a family-oriented culture.Leadership in a family business requires clear boundaries and expectations for family members.Joining a best practice group was a pivotal decision for Aaron's business growth.The transition from a small to a larger business requires different leadership skills and strategies.Aaron's HVAC company faced stagnation before joining Service Nation Alliance, which helped them grow significantly.He learned the importance of controlling labor and material costs in business operations.Aaron's new venture, Kyko Garage Solutions, focuses on garage doors, floors, and cabinets.Rebranding and establishing systems were crucial for the success of Kyko Garage Solutions.Continuous learning and networking are essential for personal and professional growth.
    Chapters

    00:00 Introduction to Aaron Ruddock's Journey

    01:52 The HVAC Business Beginnings

    08:16 Growth and Challenges in HVAC

    12:10 Leadership Lessons and Strategic Growth

    19:13 Venturing into Garage Solutions

    24:15 Rebranding and Business Transformation

    28:19 Continuous Learning and Networking

    Keywords

    HVAC, garage solutions, business growth, leadership, family business, entrepreneurship, rebranding, networking, best practices, strategic planning

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information 

    Episode Number: 84

    Date:  April 21, 2025

    Duration: 42:19

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    Guest Contact Information

    Guest: Brigham Dickinson

    Company: Power Selling Pros

    Guest Website: PowerSellingPros.com

    Gift to listeners: Download a FREE Happy Call Script text the word HAPPY to 385-247-3714

    Summary

    In this episode of the Freedom Blueprint Podcast, Justin Deese speaks with Brigham Dickinson, CEO and founder of Power Selling Pros. They discuss the importance of maximizing call center efficiency, creating a fun work environment, building a culture of training, and utilizing technology for performance monitoring. Brigham emphasizes the need for contractors to recognize blind spots in their operations and the significance of coaching and consistency in call centers. The conversation also touches on legacy building in business and the importance of having fun in the workplace to drive performance.

    Takeaways

    Most contractors overlook the importance of their call center.Improving call conversion can significantly impact revenue.Creating a fun work environment boosts team performance.Training and role-playing should be integral to hiring.CSRs should have the ability to earn commissions based on performance.Utilizing technology can enhance monitoring and performance tracking.Coaching should be consistent and supportive, not punitive.Legacy building is essential for long-term business success.Every department should be an incubator for leadership.Fun should be a core value in the workplace. 

    Chapters

    00:00 Introduction to Power Selling Pros

    01:13 Blind Spots in Call Centers

    05:01 The Impact of Call Conversion Rates

    09:11 Creating a Positive Call Center Culture

    12:59 Training and Compensation Strategies

    17:06 Utilizing Technology for Performance Monitoring

    21:42 The Importance of Call Center Engagement

    24:09 Delegating Tasks for Business Growth

    25:44 Understanding Business Cycles

    29:05 Cultivating Leadership in Your Team

    31:43 Finding Freedom in Business

    32:23 Proactive Customer Engagement Strategies

    35:08 Creating a Fun Work Environment

    Keywords

    call center, business tips, customer service, training, leadership, contractor success, fun workplace, performance monitoring, coaching, legacy building

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information

    Episode Number: 83

    Title: New Ventures: Partnerships and Growth with Joe Strittmatter

    Date: April 14, 2025

    Duration: 41:58

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Guest: Joe Strittmatter

    Contact: [email protected]

    Summary

    In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Strittmatter, who shares his journey from growing up in the plumbing and HVAC industry to successfully transitioning his business through various challenges, including the 2009 housing crisis. Joe discusses the importance of profitability over revenue, the role of mentorship, and the necessity of effective leadership and systems in scaling a business. He emphasizes the hard work required to succeed and the lessons learned from his experiences in the service industry. In this conversation, Justin Deese and Joe Strittmatter discuss the evolution of leadership, the challenges of transitioning from business ownership to retirement, and the importance of finding purpose and setting goals. They explore new ventures in the home services industry, the significance of partnerships, and the preparation required for launching a new business. The discussion also touches on the anticipated challenges in the market and the need for strategic planning in the face of potential economic downturns.

    TakeawaysJoe Strittmatter's journey began as a second-generation owner in the plumbing and HVAC industry.He transitioned from construction to service due to the 2009 housing crisis.Profitability is more important than revenue; focus on net profits.Mentorship played a crucial role in Joe's business success.There is no 'silver bullet' for success; hard work is essential.Developing systems and processes is key to business growth.Leadership skills must evolve as the business scales.Allowing employees to make decisions is vital for their growth.Failure is a part of learning; it should be embraced.Traditional methods can still be used to achieve effective marketing. You have to manage the outcome, not the minutia.Trust your team to handle tasks effectively.Finding better people to hire is crucial for growth.Transitioning to retirement can be challenging without goals.Boredom can lead to unhealthy habits post-retirement.Helping others grow is a fulfilling aspect of business.A bored entrepreneur can struggle with motivation.Partnerships can expedite business growth and success.The home services market may face challenges in the coming years.Running lean is essential for navigating economic downturns.
    Chapters

    00:00 Introduction to Joe Strittmatter's Journey

    02:52 Transitioning from Construction to Service

    06:11 Navigating the 2009 Housing Crisis

    08:53 Growth and Profitability in Business

    12:04 The Importance of Leadership and Systems

    14:53 Lessons Learned from Mentorship

    18:02 Scaling and Managing Growth

    22:07 Leadership and Trust in Business

    23:05 Navigating Life After Business

    27:01 The Importance of Purpose and Goals

    30:07 New Ventures and Partnerships

    34:35 Preparing for Market Launch

    38:57 Future Challenges in Home Services

    Keywords

    plumbing, HVAC, business growth, entrepreneurship, leadership, service industry, profitability, mentorship, marketing, construction, leadership, business growth, retirement, entrepreneurship, partnerships, market launch, home services, purpose, goals, challenges, Justin Deese, Freedom Blueprint Podcast, When Your...

  • Show Title:  The Profit Blind Spot: What’s Really Killing Your Bottom Line

    Show Information 

    Episode Number: 82

    Date: April 7, 2025

    Duration: 37:56

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    Guest Contact Information

    Guest: Kristen Deese

    Company: Virtual CFO

    Guest Website: KristenDeese.com

    Gift to listeners: Cost of A New Hire Calculator- Email [email protected]

    PowerProfitWorkshop.com

    Summary

    In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss the importance of understanding profitability in business, the impact of cash flow, and the upcoming Power Profit Workshop. They emphasize the need for intentional systems, the role of AI, and the significance of evaluating marketing spend. The conversation also touches on the challenges of hiring and the necessity of having a clear plan for revenue generation. The episode concludes with details about the workshop designed to provide in-depth learning and actionable strategies for business owners.

    Takeaways

    More sales do not equal more profitability.Busy does not always mean productive or profitable.Intentional systems are crucial for business success.Understanding gross profit margin is essential for profitability.Cash flow is different from profitability and must be managed separately.Marketing spend should be evaluated carefully for ROI.Hiring new staff requires a clear plan for revenue generation.AI can enhance business operations if used correctly.Workshops provide deeper learning opportunities than large conferences.You need to hold your marketing accountable for performance.

    Chapters

    00:00 Introduction to Profitability Challenges

    08:09 Understanding Profit Margins and Sales

    15:49 Identifying Overhead and Administrative Costs

    25:12 The Impact of Debt and Advertising on Profitability

    29:43 Upcoming Power Profit Workshop Overview

    Keywords

    business, profitability, cash flow, virtual CFO, workshop, AI, marketing, financial management, event planning, entrepreneurship

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Building a Vision-Driven Team: Levi Torres on Leadership, Growth, and Empowering Success

    Show Information

    Episode Number: 81

    Date: March 31, 2025

    Duration: 35:50

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Levi Torres

    Contact: [email protected]

    Website: High5Plumbing.com

    Workshop Information

    Website: PowerProfitWorkshop.com

    Summary

    In this insightful episode of the Freedom Blueprint Podcast, host Justin Deese converses with Levi Torres about cultivating a robust team geared towards sustainable business growth. They dive deep into the essence of having a compelling vision, a clear path to success, and the pivotal importance of continuous support for team members. Levi Torres shares his journey and experiences in the HVAC and electrical industries, demonstrating how tools like vision boards and regular check-ins can harmonize personal aspirations with business objectives. This episode is a must-listen for leaders aiming to empower their teams and foster a thriving company culture.

    Key Takeaways

    - Memberships play a crucial role in business growth.

    - A clear vision is fundamental for achieving success.

    - Implementation of ideas is key to real growth.

    - Vision boards are instrumental in creating clarity and focus.

    - A defined path is required to achieve business goals.

    - Continuous support is essential for team development.

    - Empowering employees can lead to unexpected growth.

    - Leadership should be in sync with team members' visions.

    - Success should be assessed against personal milestones.

    - A positive company culture serves as a growth catalyst.

    Chapters

    - 00:00 Introduction and Business Updates

    - 03:00 Building a Team for Growth

    - 05:59 The Importance of Vision

    - 09:09 Creating a Path to Success

    - 12:06 Supporting Team Members' Goals

    - 14:57 Empowering Employees for Future Success

    - 18:50 Creating Clarity Through Vision Boards

    - 22:33 The Power of Accountability in Leadership

    - 27:07 Aligning Personal and Business Visions

    - 30:25 Growth Through Vision and Opportunity

    - 34:21 The Importance of Vision for Success

    Keywords

    #business growth #team building #vision board #leadership #employee empowerment #HVAC #electrical #sustainable growth #company culture #success measurement #Entrepreneurship #Partnerships #HomeServices #Purpose #Goals #challenges #JustinDeese #visionaryleadership #empowerment #FreedomBlueprintPODCAST #freedomblueprint

    Thank you for tuning in to today's insightful episode. Don't forget to subscribe to get notified of future episodes. Share this with fellow leaders who can benefit from mastering the art of building a vision-driven team. Until next time, keep setting those visionary goals and watch your business and leadership transform. This is Justin Deese, signing off from the Freedom Blueprint Podcast. Stay motivated, keep focused on your vision, and as always, keep CRUSHING IT.

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information

    Episode Number: 80

    Date: March 24, 2025

    Duration: 30:09.687

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Guest: Rich Harshaw

    Company: Level 10 Contractor

    Website: www.Level10contractor.com

    Email: [email protected]

    Podcast Link: https://podcasts.apple.com/us/podcast/the-level-10-contractor-daily-podcast/id1477623969

    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Rich Harshaw from Level 10 Contractor about effective marketing strategies for contractors. They discuss the importance of standing out in a competitive market, the difference between marketing and branding, and the concepts of 'hunting' and 'farming' in lead generation. Rich shares insights on the evolution of television advertising and the significance of identity in marketing, emphasizing storytelling as a powerful tool for engagement.

    TakeawaysStanding out is crucial for contractors.Marketing and branding serve different purposes.Hunting is immediate lead generation; farming is long-term growth.SEO is a farming strategy that requires patience.Television advertising has evolved with streaming options.Targeted advertising can be more effective than traditional methods.Identity in marketing is about clear communication of value.Storytelling enhances customer engagement and retention.Investing in branding can yield long-term benefits.Understanding your audience is key to effective marketing.
    Chapters

    00:00 Introduction to Level 10 Contractor

    01:16 Understanding Marketing vs. Branding

    05:24 Hunting vs. Farming in Marketing

    11:14 The Evolution of Television Advertising

    19:40 The Importance of Identity in Marketing

    Keywords

    contractor marketing, branding, television advertising, SEO, identity, home services, lead generation, storytelling, digital marketing, Level 10 Contractor, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information

    Episode Number: 79

    Date: March 17, 2025

    Duration: 31:33

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Co Host Contact Information

    Co Host: Kristen Deese The Virtual CFO for the Trades

    Website: www.KristenDeese.com

    Contact: [email protected]

    LIVE '25 REGISTRATION: Power Profit Workshop

    Summary

    In this episode of the Freedom Blueprint podcast, the hosts discuss the common misconception that business owners must know how to do every task within their business. They emphasize the importance of trust and verification in managing a business, particularly in financial matters. The conversation highlights the need for business owners to focus on strategic oversight rather than micromanagement, allowing them to delegate tasks effectively while still being informed about key financial metrics. The hosts share personal anecdotes and practical advice on how to maintain a healthy balance between knowing enough to ask the right questions and trusting others to handle the details.

    TakeawaysYou don't have to know how to do everything in your business.Trust but verify is essential for business owners.Spotting discrepancies in financials is crucial.Business owners should focus on strategic oversight.Timely financial reports are necessary for informed decision-making.Delegation is key to effective business management.Understanding averages helps in identifying issues.Numbers provide clarity and direction for business decisions.It's important to know what to do with financial information.Effective leadership involves managing results, not tasks.

    Chapters00:00 Introduction to Business Ownership Challenges04:50 Trust but Verify: The Importance of Oversight09:57 Understanding Financial Metrics Without Micromanaging15:02 Strategic Leadership in Business Management
    Keywordsbusiness ownership, trust but verify, financial metrics, strategic leadership, accounting, business management, delegation, oversight, home service industry, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse,  Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information

    Title: Navigating Tariffs: A guide for Home Service Businesses

    Episode Number: 78

    Date: March 15, 2025

    Duration: 13:39

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    PowerProfitWorkshop.com

    Summary

    In this conversation, Justin Deese discusses the implications of new tariffs on the home service industry, outlining both the challenges and opportunities they present. He breaks down the effects of tariffs on costs, suppliers, and profit margins, while also providing actionable strategies for business owners to navigate these changes effectively. The discussion emphasizes the importance of proactive planning, customer education, and adapting pricing strategies to maintain profitability in a shifting market.


    TakeawaysNew tariffs could significantly impact business costs.Understanding tariffs is crucial for home service businesses.Higher costs can lead to lower profit margins if not managed.Tariffs can protect American manufacturing and create jobs.Securing reliable suppliers is essential to mitigate risks.Proactive pricing strategies can help maintain profit margins.Educating customers on value can justify price increases.Focusing on higher-margin services can offset material costs.Planning ahead can turn tariff challenges into opportunities.Regularly monitoring business efficiency is vital for success.
    Chapters

    00:00 Understanding Tariffs and Their Impact

    03:11 Pros and Cons of Tariffs

    08:05 Strategies to Protect Your Business

    11:23 Turning Challenges into Opportunities


    Keywords

    tariffs, home service industry, business strategies, cost management, pricing strategies, supply chain, profit margins, customer education, domestic manufacturing, market trends, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information

    Episode Number: 77

    Date: March 10, 2025

    Duration: 40:19

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Jered Williams The Wealthy Plumber

    Website: www.wealthyplumber.com

    Contact:  www.skool.com/wealthyplumber/about

    LIVE '25 REGISTRATION: Power Profit Workshop

    Summary

    In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Jered Williams, a successful plumbing entrepreneur, who shares his journey from struggling in high school to building a thriving plumbing business. They discuss the evolution of the plumbing industry, the importance of efficiency and company culture, and the launch of Jared's Wealthy Plumber program aimed at helping others succeed in the plumbing business. The conversation emphasizes the significance of mindset, community support, and the need for proper pricing in the service industry.

    TakeawaysRunning a home service business is challenging but rewarding.Hearing about mistakes can be more valuable than success stories.Branding plays a crucial role in business visibility.Efficiency can significantly increase profit margins.Company culture impacts employee retention and satisfaction.Mindset is key to overcoming challenges in business.Pricing should reflect the value provided to customers.Community support can accelerate business growth.It's important to have fun while running a business.The Wealthy Plumber program offers valuable resources for plumbing entrepreneurs.
    Chapters

    00:00 Introduction to the Freedom Blueprint Podcast

    03:11 Jered's Journey into Plumbing

    06:42 The Evolution of the Plumbing Industry

    10:18 Starting and Growing a Plumbing Business

    15:53 The Importance of Efficiency in Business

    19:42 Building a Strong Company Culture

    25:10 The Wealthy Plumber Program

    33:28 Getting Involved in the Community

    Keywords

    plumbing, business growth, efficiency, company culture, Wealthy Plumber, Jered Williams, home services, entrepreneurship, podcast, contractor success, plumbing industry, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse,  Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information

    Episode Number: 76

    Date: March 3, 2025

    Duration: 19:42

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    LIVE '25 REGISTRATION: Power Profit Workshop

    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of empowering leaders in the home service industry. He emphasizes the need to address underperforming team members through effective hiring practices, setting clear goals, and maintaining regular check-ins. The conversation highlights the significance of creating a supportive environment for team members to thrive and the necessity of celebrating wins while addressing challenges privately. Deese shares practical tips for leaders to enhance team performance and foster a positive workplace culture.

    TakeawaysThe mission of the podcast is to empower leaders.Underperforming team members are a common challenge for leaders.Hiring strong people is crucial for team success.Onboarding processes set the stage for new hires.Clear goals and objectives help team members understand expectations.Regular check-ins build trust and accountability.Celebrating wins boosts team morale and engagement.Correcting in private is essential for maintaining respect.Good team members will evaluate your company as well.Creating a win-win environment is key to retention.
    Chapters

    00:00 Introduction to the Freedom Blueprint Podcast

    02:05 Understanding Underperforming Team Members

    09:06 Hiring Strong Team Members

    18:43 Setting Clear Goals and Regular Check-Ins

    Keywords

    leadership, team performance, hiring, employee engagement, business growth, coaching, management strategies, underperforming team members, clear goals, team dynamics, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse,  Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • Show Information

    Episode Number: 75

    Date: February 24, 2025

    Duration: 40:19

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Co Host Contact Information

    Co Host: Kristen Deese The Virtual CFO for the Trades

    Website: www.KristenDeese.com

    Contact: [email protected]

    LIVE '25 REGISTRATION: Power Profit Workshop

    Summary

    In this episode of the Freedom Blueprint podcast, hosts discuss the importance of mindset in business growth, the challenges of financial management, and the role of technology in achieving ROI. They emphasize the need for business owners to be aware of their compensation, the significance of being coachable, and the difference between tactical and strategic management. The conversation highlights how mindset shifts can lead to better outcomes and the necessity of having a diverse team to foster growth. PowerProfitWorkshop.com

    TakeawaysMindset is crucial for business growth.Awareness of financial management is key.Investing in technology requires a clear ROI plan.Owner compensation should be balanced with business health.Perfectionism can hinder business growth.Being coachable is essential for improvement.Strategic management is necessary for long-term success.Letting go of control can empower your team.Continuous learning and adaptation are vital.Surrounding yourself with diverse talent enhances growth.
    Chapters

    00:00 Setting the Stage: Technical Setup and Challenges

    03:03 Mindset Matters: The Foundation of Business Growth

    13:23 Financial Insights: Overcoming Growth Barriers

    18:30 Owner Compensation: Balancing Personal and Business Needs

    25:28 Mindset Matters: The Key to Business Advancement

    Keywords

    business, workshop, financial metrics, operational efficiency, accountability, Pensacola, leadership, KPIs, event, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse,  Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • LIVE '25 REGISTRATION: Power Profit WorkshopShow Information

    Episode Number:  74

    Date:  February 17, 2025

    Duration: 37:40.31

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Guest: Ryan Matthews

    Company: My Guy Plumbing

    Website: www.myguyplumbingnj.com

    Contact: [email protected]

    Facebook: https://www.facebook.com/ryan.matthews.50552

    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese interviews Ryan Matthews, the owner of My Guy Plumbing. Ryan shares his journey from carpentry to plumbing, the challenges he faced in the industry, and the strategies he implemented to grow his business. He emphasizes the importance of operational efficiency, the role of technology and AI in modern business, and the need for adaptability in a changing market. Ryan's insights provide valuable lessons for aspiring entrepreneurs and established business owners alike.

    TakeawaysRyan transitioned from carpentry to plumbing after a conflict with his boss.The name 'My Guy Plumbing' was chosen to create a relatable brand.Ryan emphasizes the importance of efficiency in business operations.He learned valuable lessons from previous employers about what not to do.AI technology is crucial for staying competitive in the plumbing industry.Ryan advocates for a patient approach to business growth and investment.Operational efficiency can significantly reduce costs and increase profitability.The plumbing industry is evolving, and businesses must adapt to survive.Ryan's journey highlights the importance of implementation over mere education.Building a strong brand identity can lead to customer loyalty and referrals.
    Chapters

    00:00 The Journey Begins: From Carpentry to Plumbing

    06:07 Building My Guy Plumbing: The Birth of a Brand

    11:54 Navigating Challenges: Lessons from the Industry

    18:01 Operational Efficiency: The Key to Success

    24:08 Embracing Technology: The Role of AI in Business

    30:00 Future-Proofing: Adapting to Industry Changes

    Keywords

    plumbing, business growth, entrepreneurship, AI, operational efficiency, Marketing, service industry, leadership, My Guy Plumbing, technology

    Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese the Virtual CFO for the Trades, PowerProfitWorkshop.com

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • LIVE '25 REGISTRATION: Power Profit WorkshopShow Information

    Episode Number: 73

    Date: February 10, 2025

    Duration: 28:10.688

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Guest: Jimmy Speyer

    Company: Glass House

    Website: www.Glasshouse.biz

    Contact: [email protected]

    Summary

    In this episode, Justin Deese interviews Jimmy Speyer, CEO of Glasshouse, a digital door knocking platform designed to help home service businesses proactively acquire customers. They discuss the challenges of traditional marketing methods in the home services industry, the innovative approach of Glasshouse, and the importance of being proactive in customer acquisition. Jimmy shares insights on sales strategies, the mission behind Glasshouse, and the impact of their services on small and medium-sized businesses.

    TakeawaysGlasshouse is a digital door knocking platform for home services.Proactive marketing is essential in a competitive landscape.Home service businesses can benefit from reaching out to neighbors.Leads are becoming increasingly expensive, necessitating new strategies.The concept of owning a neighborhood can transform customer acquisition.Glasshouse helps businesses connect with homeowners in a compliant way.Performance pay can motivate technicians and improve service delivery.Speed in sales processes can significantly impact revenue growth.The mission of Glasshouse is to grow profitable home service businesses.Sales strategies should focus on increasing efficiency and customer engagement.
    Chapters

    00:00 Introduction to Glasshouse and Digital Door Knocking

    03:03 The Need for Proactive Marketing in Home Services

    06:05 How Glasshouse Works: The Digital Door Knocking Process

    08:58 The Impact of Proactive Customer Acquisition

    11:58 The Mission Behind Glasshouse

    14:50 Sales Philosophy and the Disney Prince Model

    26:59 Conclusion and Final Thoughts

    Keywords

    Digital marketing, home services, lead generation, customer acquisition, software platform, Glasshouse, proactive marketing, sales strategy, HVAC, plumbing, Jimmy Speyer, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • LIVE '25 REGISTRATION: Power Profit WorkshopShow Information

    Episode Number: 72

    Date: February 3, 2025

    Duration: 22:31.512

    Host: Justin Deese

    Website: www.JustinDeese.com

    Contact: [email protected]

    Co Host Contact Information

    Co Host: Kristen Deese

    Website: www.KristenDeese.com

    Contact: [email protected]

    LIVE '25 REGISTRATION https://pages.virtualcfoforthetrades.com/live-25


    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese and his wife Kristen discuss the launch of a new workshop designed for business owners. The workshop aims to help attendees understand key performance indicators (KPIs) and financial benchmarks while also focusing on leadership and operational efficiency. They share insights on the importance of profitability over revenue, the challenges of accountability in business, and the exciting details of the upcoming event in Pensacola. The conversation highlights the couple's personal experiences and reflections on hosting events, making it a relatable and informative episode for entrepreneurs.

    TakeawaysThe workshop will focus on KPIs and financial benchmarks.Leadership is crucial for implementing learned strategies.Understanding financial metrics can reduce overwhelm for business owners.Operational efficiency can lead to higher net income even with lower revenue.Accountability should not be equated with micromanagement.The event is designed for both business owners and their operational teams.Personal experiences from past events will shape the new workshop.The goal is to create an intimate setting for meaningful discussions.Profitability is more important than just revenue numbers.The event will take place in a vibrant downtown Pensacola.
    Chapters

    00:00 Introduction and New Beginnings

    02:52 Workshop Announcement and Goals

    06:12 Understanding Financial Metrics

    09:02 Operational Efficiency and Accountability

    12:06 Event Details and Location

    14:49 Personal Reflections and Insights

    17:59 Conclusion and Registration Information

    Keywords

    business, workshop, financial metrics, operational efficiency, accountability, Pensacola, leadership, KPIs, event, entrepreneurship

    Mentioned in this episode:

    Power Profit Workshop 2025- PowerProfitWorkshop.com

  • LIVE '25 REGISTRATION: Power Profit WorkshopShow Information

    Episode Number: 71

    Date: January 27, 2025

    Duration: 27:17

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook

    Summary

    In this episode of the Freedom Blueprint Podcast, Justin Deese discusses the importance of setting goals and having a plan to achieve them. He introduces the acronym 'GAME' which stands for Growth Focused, Automated, Motivated, and Efficient, and elaborates on each component. The conversation emphasizes the significance of a positive team culture, the role of automation in streamlining operations, and the need for efficiency to maximize profitability. Justin encourages listeners to take action and reflect on their business strategies to foster growth and success.

    TakeawaysIt's important to check in on your goals regularly.Having a plan is crucial for achieving your resolutions.Growth can mean different things to different people.Automation should serve your business needs, not the other way around.A positive team culture is essential for success.Motivating your team leads to better performance.Efficiency is key to maximizing profitability.Engage your team in discussions about improving efficiency.Set clear goals and share them with your team.Take action today to improve your business strategies.
    Chapters

    00:00 Introduction and Goal Setting Reflection

    04:26 The Game: Understanding the Acronym

    06:45 Growth Focused: Expanding Your Business

    09:09 Automation: Streamlining Your Operations

    11:29 Motivation: Building a Positive Team Culture

    14:44 Efficiency: Maximizing Productivity and Profitability

    19:10 Conclusion: Taking Action and Moving Forward

    Keywords

    Goal setting, business growth, automation, team motivation, efficiency, leadership, productivity, business strategy, personal development, entrepreneurship

    Transcript

    Justin Deese (00:09.59)

    Welcome to the freedom blueprint podcast. I'm excited to be hanging out with you today. And, listen, before we jump into, into today's topic. And I do have a really cool topic. I'm excited to talk about this topic. but before we do, want to check in, check in on one thing before we do, I want to check in on something with you. So, at the time this episode is being released, it is Monday, January 27th.

    Which means we're not quite done with January, but how are you doing on your new year's resolutions or your goals for the year or whatever you call them? And I did an episode. Um, actually I think it was the first one of the year. We talked a little bit about smart goals and some other things, and I won't go into that, but, um, one of things I talked about was that there's a national quitters day, which is January 12th this year.

    And I think what it came out to be as the second Friday of each year is national quitters day. And they say at that point, 50 % of people stop whatever their goal or resolution was, which I mean, resolution is just a goal. that's, that's really all that is, but, I'm not really sure why they use it. Well, I guess they use this resolution to, so they...

  • LIVE '25 REGISTRATION: Power Profit Workshop

    Show Information

    Episode Number: 70

    Date: January 20, 2025

    Duration: 27:17

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com 

    Contact: [email protected]

    Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook

    Summary

    In this episode of the Freedom Blueprint podcast, Justin Deese explores the critical role of trust in leadership. He discusses the current state of trust in society, the consequences of a lack of trust within teams, and practical strategies for building trust, including setting clear expectations, accountability, and conducting one-on-one meetings. The conversation emphasizes that effective leadership hinges on understanding and connecting with team members, ultimately leading to a more productive and engaged workforce.

    Takeaways

    Trust is foundational in leadership and relationships.Current societal trust levels are alarmingly low.Lack of trust leads to high turnover and disengagement.Clear expectations are essential for team trust.Accountability should be balanced with recognition of achievements.Consistency in messaging builds trust over time.Empathy and open communication are vital for leaders.Training and empowering team members fosters trust.Integrity and authenticity are crucial for effective leadership.One-on-ones can significantly enhance team dynamics and trust.

    Chapters

    00:00 The Importance of Trust in Leadership

    02:11 Current State of Trust in Society

    05:57 Consequences of Lack of Trust

    09:37 Building Trust with Your Team

    15:13 The Role of One-on-Ones in Leadership

    27:04 Final Thoughts on Leadership and Trust

    Keywords

    leadership, trust, team dynamics, communication, accountability, empathy, one-on-ones, management, productivity, growth

    Transcript

    Justin Deese (00:23)

    Welcome to another episode of Freedom Blueprint podcast. Happy Monday. If you're listening to this episode, the day it drops, if not happy, whatever day you're listening, I hope you're having an amazing day and listen today's episode. We're going to get into a pretty big question here, which is, is trust important in leadership? Right? Is, is it actually important?

    And really today we're going to dive into a little bit more of that topic on the heart of trust in leadership. So, but hang on tight because before we jump into that, I want to give you a free gift. So I have a new ebook that is just come out. It's called from pipe dreams to pay day. And if you want to pick up a free copy, you can just text the word ebook to 8 5 0 7 5 0 5 5 0 5

    Again, that number is 850-750-5505 and text the word ebook and you'll get a free copy of that book. I gotta tell you, it's a pretty good ebook. I mean, I'm certainly I'm biased, but it was a fun project. As most of you know, my wife and I wrote a book. Gosh, it's almost been five years ago now that we released the book called When Your Business Partner Is Your Spouse. I will tell you writing an ebook is...