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  • Shawn Lemon is the founder of The Digital Organizer, a consultancy dedicated to helping individuals and businesses achieve their goals and simplify their digital life. As founder, Shawn focuses on understanding clients' true desires and guides them towards desired outcomes, whether it's syncing emails and contacts or finding significant time savings for personal pursuits like learning new skills or planning dream vacations.

    Today, Shawn Lemon shares invaluable insights into the critical importance of staying organized to tackle the challenges of small business ownership. He outlines four primary areas of focus: Email Management, File Organization, Password Management, and Project Management. He emphasizes proactive organization to reduce stress and anxiety.

    Shawn advocates for the best practices in managing emails and files, from avoiding email as a filing system to establishing shared folder structures and consistent naming conventions. He also details practical browser settings and email processing strategies to boost efficiency, making seemingly small tweaks that can lead to significant improvements in productivity.

    Join us as we dive into Shawn’s methods for maintaining structure, reducing chaos, and achieving business success with inner peace. Whether through his resource library or personalized one-on-one coaching, Shawn is dedicated to helping individuals and businesses succeed.

    Takeaways

    Keep digital space tidy to reduce stress.Use shared folders and naming conventions.Organize tax documents in one folder.


    Quote
    “A good naming structure is so much more important than the tool." -Shawn Lemon

    Timestamps
    00:00 Streamline business operations to reduce stress.
    05:30 Inefficient filing system causing email processing problems.
    06:30 Name folders well, consistent structure, efficient saving.
    09:59 Self-implement, team support, and monthly coaching available.
    13:43 Consistent data structure is essential for organization.
    19:31 Naming conventions vary, prefer date-based system.
    22:53 Videos and guides for employee onboarding process.
    24:24 Organized podcast notes in archive for easy access.
    26:55 Consistent naming helps monitor and correct files.
    31:28 Efficiency, organization, peace of mind in business.
    34:53 Get help, free consultation, improve business mindset.
    36:47 Grateful for the opportunity to share.

    Connect with Shawn Lemon:
    Website: www.thedigitalorganizer.com/lp/realtalk
    LinkedIn: www.linkedin.com/in/shawnlemon

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • Greg Mohr aka the ‘Franchise Maven’, is a seasoned franchise consultant specializing in helping individuals and couples find and buy the right franchise through personalized consultations and expert guidance. With a career dedicated to the franchising industry, he offers deep insights and strategic advice to aspiring entrepreneurs.

    In this episode, we have the pleasure of delving deep into the world of franchising with the expertise of Greg Mohr, a seasoned IFPG franchise consultant and bestselling author. Greg shares his valuable insights into the franchising process, his transition from the corporate grind to the autonomy of franchising, and how others can do the same.

    Guy questions Greg on his approach with potential franchisees, which involves a detailed questionnaire, interactive discussions, and finding the ideal match between franchise opportunities and prospects. They discuss the merits of franchising including its supportive nature and potential for wealth-building, with ample room for freedom and autonomy even for those who are currently employed elsewhere.

    Moreover, we’ll explore the significant support franchisors provide in areas like marketing and operations, and why franchising could be more attractive than going at it alone in the small business world.

    Takeaways

    Commit time to explore franchising opportunities.Choose a franchise that matches your goals.Use consultants to navigate franchising.


    Quote
    “Franchising is not for everybody. So learning about that franchise system is what it's all about." -Greg Mohr

    Timestamps
    00:00 Introduction and Greg Mohr's background in franchising.
    03:25 Understanding the time investment for potential franchisees.
    07:00 The right fit between franchisors and franchisees.
    12:15 The potential for wealth and freedom in franchising.
    17:00 How to get involved in franchising without leaving your job.
    22:40 The mutual selection process in franchising agreements.
    27:35 Horizontal and territorial growth opportunities.
    32:10 The long-term benefits of working with a franchise consultant.

    Connect with Greg Mohr:
    LinkedIn: www.linkedin.com/in/gregorykmohr
    Website: www.franchisemaven.com | www.ifpg.org
    Book: www.amazon.com/dp/B09WC963Q8

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

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  • Doug Mark is the President and Brand Ambassador for LearningZen, known as Franchising's Best LMS, and hosts the Five Franchising Questions Podcast. He leads the development of LearningZen's low-cost, easy-to-use online training platform, which allows users to create or modify interactive courses complete with exams, reporting, certifications, and collaborative tools, effectively revolutionizing franchise training.

    In today's episode, we delve into the power of technology in franchise training and development. We have the pleasure of bringing in an expert from Learning Zen—Doug Mark, who unravels the significant role of his learning management system during the COVID-19 pandemic and beyond.

    Doug shares his rich background in computer systems management and his journey with Gold Systems Incorporated, before highlighting how video technology and AI tools like in video and LumaOne are revolutionizing the franchise world. The conversation leads to a robust discussion of how consistent training can impact service revenue and why Learning Zen's approach to franchising education is critical for scaling businesses.

    Takeaways

    Use AI and video to enhance training.Effective training boosts franchise success.Collaborate for better product development.


    Quote
    “I think people really forget that at the end of the day, franchisees are small business owners." -Doug Mark

    Timestamps
    03:15 The rise of video in franchise training
    10:30 Doug’s background and the FAA project
    14:00 Post-COVID franchise growth and support
    20:25 Advisory committee's role in Learning Zen
    28:45 “Five Franchising Questions” Podcast and “Fast Five”
    33:00 AI tools and features
    39:10 Evolution into a franchising-focused platform
    45:00 Importance of training

    Connect with Doug Mark:
    LinkedIn: www.linkedin.com/in/doug-mark-649866a
    Website: www.learningzen.com

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • Are you considering entering the world of franchising or looking to level up your franchise game? If so, there is a book recommendation you don't want to miss.

    In this episode of Franchise Biz Real Talk, Guy Coffey recommends a book that he believes is invaluable for franchisors, emerging franchisors, franchisees, and those considering getting into franchising.

    "The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar" by Scott Greenberg is a resourceful guide filled with practical information and insights from the franchise industry. Guy shares how he uses the book as a reference guide to improve both his role as a franchisor and a franchisee. He highlights the first chapter and dispels five common myths about why someone becomes a wealthy franchisee.

    Join Guy as he explores these myths and reveals the key factor that truly makes a difference in franchise success.

    Takeaways

    Reflect on your mindset as a franchisee.Find a healthy balance between work, family, and personal interests.Prioritize continuous learning and personal growth.


    Quote
    “I've seen people succeed in any situation and it all does start with mindset." -Guy Coffey

    Connect:

    Guy Coffee
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

    Sources:
    The Wealthy Franchisee by Scott Greenberg
    The Wealthy Franchisee

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • Liz Strikwerda is the Content Marketing Strategist of TrueLark, an AI-led platform helping businesses grow at scale and increase revenue by booking more appointments, improve retention by providing 24/7 customer support, automate as much of customer experience as possible across hundreds of locations, and multiple channels, in real-time.

    In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Liz Strikwerda, who shares her insights into how technology, automation, and strategic partnerships have helped franchise businesses thrive.

    Liz Strikwerda highlights the importance of quick, efficient, and smart communication with their customers. They discuss the use of TrueLark, an AI-powered tool that provides answers to common questions, such as hours, directions, and appointment availability. She views TrueLark as a partner rather than just a vendor, as they have provided training support and testimonials for their franchise owners.

    They also talk about the significance of appointment management in their business and how technology can prevent missed opportunities and wasted resources. The episode delved into the challenges and successes of Frenchies Nail Care, including their franchise expansion despite the impact of the Covid-19 pandemic. Liz emphasizes the importance of the client experience cycle and personalized communication in the beauty industry.

    Join Guy Coffey and Liz Strikwerda as they discuss the role of technology, automation, and strategic partnerships in growing a successful franchise business.

    Takeaways:

    Utilize technology and automation to streamline processes.Tailor promotions to individual client needs.Cultivate strong partnerships with technology partners.


    Quote:
    “Just hang on when things seem a little like you have challenges." -Liz Strikwerda

    Connect:
    Liz Strikwerda
    LinkedIn: www.linkedin.com/in/liz-strikwerda-0968a261
    Website: www.truelark.com

    Guy Coffee
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • Dale Willerton is the Founder and Lease Consultant of The Lease Coach, North America's #1 Authority on commercial lease negotiating for tenants and has been working exclusively for commercial tenants since 1993. He is also the author of the book ‘Negotiating Commercial Leases & Renewals for Dummies’.

    In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Dale Willerton, the lease coach and author of "Commercial Lease Negotiations for Dummies." Dale shares his expertise and insights into the world of lease negotiations, specifically focusing on lease renewals.

    Dale begins by discussing the challenges of negotiating lease agreements, drawing from his experience working with Anytime Fitness clubs. He highlights the importance of understanding the timeline for opening a new store, especially in a post-pandemic world where delays are common. Dale Willerton also emphasizes the need for a floating commencement date to mitigate issues caused by contractors, permitting problems, and equipment unavailability.

    They also delved into the benefits of lease renewals and how they can significantly impact a business's bottom line performance. Dale Willerton emphasizes the significance of negotiating lease renewals as if dealing with a new tenant, seeking benefits such as free rent and tenant allowance. He shares real-life examples of businesses that successfully negotiated improved lease terms, including a case where a proactive approach led to a lower base rental rate and tenant improvement money being offered by the landlord without being asked.

    Throughout the episode, Guy Coffey and Dale Willerton exchange valuable insights on the lease negotiation process, debunk common misconceptions, and highlight the importance of working with professionals like Dale to secure favorable lease agreements. Join us to gain a deeper understanding of the intricacies of commercial lease negotiations, learn valuable tips and strategies to navigate lease renewals, and be inspired to take a proactive approach in securing better lease agreements for their businesses.

    Takeaways

    Approach Lease Renewals with a Fresh Perspective.Understand the Power of Timing.Working with Professionals Yields Positive Results.


    Quote
    “It's better to have a brand new lease than to take over someone's old lease." -Dale Willerton

    Connect:
    Dale Willerton
    LinkedIn: www.linkedin.com/in/dale-willerton-2a1188238
    Website: www.theleasecoach.com

    Guy Coffee
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • Cail Morrison is an experienced professional in the franchising industry, with over 15 years of experience. He is also a Franchise Advisor at Franchise Sidekick, a company helping aspiring and established entrepreneurs reduce their risk when buying a franchise.

    In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Cail Morrison, a franchise business consultant with a passion for helping individuals live life on their own terms and build successful portfolios. Cail Morrison shares valuable insights on reducing the risk of buying a franchise, finding the right fit, and navigating the challenges of small business ownership.

    Cail's approach as a franchise matchmaker is to provide individuals with a range of franchise options, exposing them to different brands to determine the best fit and avoid making the wrong decision. By looking at things objectively and discussing the pros and cons, they guide individuals towards making informed choices that suit their strengths and weaknesses.

    Throughout the conversation, Cail emphasizes the importance of self-reflection and understanding one's own abilities before venturing into a franchise. They stress that collaboration and finding the right support system, whether it be franchisees or experts in the industry, are key to success.

    Cail Morrison draws from his experience as a franchisee and franchisor, showcasing a deep understanding of the challenges and rewards that come with small business ownership. They also highlight the critical role of engagement with the franchise system and stress the significance of communication and staying informed as a franchisee.

    Overall, Cail's passion for helping people find the right path in franchising shines through in this insightful episode. Join Guy Coffee and Cail Morrison as they dive into practical strategies and valuable advice to navigate the franchising world and build a successful business on your terms.

    Takeaways

    Engage, learn, and grow.Stay connected with franchisors.Solutions are at hand.

    Quote
    “A lot of people that I hired were people that had some exposure to the brand." -Cail Morrison


    Connect

    Cail Morrison
    LinkedIn: www.linkedin.com/in/cail-morrison-50184821
    Website: www.franchisesidekick.com

    Guy Coffee
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • Quick mindset minute episode on how the first message on an issue is not what you want to respond to in kind. It is usually emotionally charged and also not the full story.

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • In this interview, we meet Patrick Findaro of VettedBiz.com. Patrick has vetted over 7,000 franchise businessesand happily shares his knowledge and experiences to help us get up the learning curve faster. Listen and you'll learn a lot and have a couple laughs along the way. Enjoy!

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • There's a short introduction about my decade and half of franchise experience from the perspectives of being a preferred vendor, being a franchisee, and being a franchisor.

    This show is for franchise business owners who have one or a few operating units and need to get one or more of them to 20% or more. It's for people who made a big bet on themselves by going into small business ownership and are willing to do whatever it takes to get to 20% or more profitability as quickly as possible.

    It's a short introduction to the show so you can determine if it will be useful to you.

    Thank you for listening! I'd love to hear from you whether it be a question, a comment, or a concern. Please reach out to me via email at [email protected]


    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey


  • In this quick episode, Guy talks about asking better questions.

    Sick of boring answers to your questions? Stop asking general, vanilla questions! More specific questions are more interesting. They automatically make you more unique and the answers you receive will be a lot more revealing.

    Thank you for listening! I'd love to hear from you whether it be a question, a comment, or a concern. Please reach out to me via email at [email protected]



    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • The main subject is keeping the communication loop active and positive between Franchisee and Frachisor. Ups and downs are inevitable in a long term business relationship, how each party views and respects one another doesn't have to be that way as well. At the end of the day, both parties want the same thing. Franchise owner success.

    Thank you for listening! I'd love to hear from you whether it be a question, a comment, or a concern. Please reach out to me via email at [email protected]

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey

  • 4 minute reminder that once you're in, you're in. Singular focus on profitability being is the key to control and freedom through more options.

    Thank you for listening! I'd love to hear from you whether it be a question, a comment, or a concern. Please reach out to me via email at [email protected]

    Connect with Guy Coffey:
    LinkedIn: www.linkedin.com/in/guycoffey
    Website: www.frenchiesnails.com
    Instagram: @guycoffey