Avsnitt
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Feeling stuck as a one-person marketing department? Casey lays out why the marketing technician is the must-have hire to level up your fractional CMO game. In this episode, you’ll learn how to assess team gaps, find the right kind of marketing technician, and avoid the trap of doing all the implementation work yourself. Casey breaks down exactly how to recruit, train, and manage this key role—plus how to scale with AI and global talent without blowing up your client’s budget. If you’re serious about staying strategic and solving bigger problems, don’t miss this.
Here’s what we talked about:
- Why fractional CMOs need marketing technicians
- GWC framework for evaluating team members
- Delegation filters and training plans
- Process vs. project-oriented technicians
- Hiring process locally and globally
- AI’s growing role in implementation
- Testing process to vet candidates
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode of The Fractional CMO Show, Casey Stanton dives into the key strategies for building long-term relationships with visionary entrepreneurs as a fractional Chief Marketing Officer (CMO). Casey shares actionable insights on how to support your clients beyond their business success, helping them achieve personal growth and create a bigger vision for their company. Learn how to foster loyalty, drive profitability, and inspire your clients to dream bigger while positioning yourself as an indispensable partner in their journey.
Here’s what we talked about:
- How to become indispensable to visionary entrepreneurs.
- Strategies for ensuring clients bring you along to their next ventures.
- Differentiating between business success and personal success.
- Creating a compelling vision that motivates teams and drives company growth.
- Using bonus structures to align team goals with company outcomes.
- Importance of EBITDA and profitability in sustaining business success.
- Positioning the company as the number one in its niche or industry.
- Rallying teams around a shared mission to outperform competitors.
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Saknas det avsnitt?
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Not sure if you're experienced enough to be a successful fractional CMO? In this episode, Casey Stanton breaks down what it really takes to step into the role. He tackles common doubts about age, experience, and industry background—proving that success isn't about years in the game but about solving bigger problems. Casey shares insights on why marketing teams are shrinking, how AI is reshaping the landscape, and why confidence rooted in intention is the key to landing high-paying clients.
Here’s what we talked about:
- Experience vs. perception and why problem-solving matters more than years in the field.
- How AI is reshaping marketing teams and creating more opportunities for strategic leadership.
- Debunking the idea that you need decades of experience to be effective as a fractional CMO.
- Why confidence should come from intention rather than past experience.
- How to succeed as a fractional CMO even without direct experience in a particular industry.
- Why taking time off for personal reasons doesn’t disqualify you from leadership roles.🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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AI is moving fast—faster than we think. In this episode, Casey Stanton discusses the three major AI shifts that are already reshaping the marketing landscape. He dives into deep research tools, AI-powered voice agents, and the game-changing ability of AI to move beyond automation into real decision-making. What does this mean for fractional CMOs? Bigger opportunities, bigger challenges, and a chance to stay ahead before the market catches up. If you're a marketing leader looking to secure your future, this episode is a must-listen.
Here’s what we talked about:
- The rise of AI deep research and why it’s a game-changer for marketers
- AI-driven voice agents and their impact on lead generation
- How AI is now training other AI models—what that means for businesses
- The implications of AI controlling computers (without APIs)
- Why marketing roles are shifting—and how fractional CMOs can future-proof their careers
- The importance of solving bigger problems and delegating everything except leadership
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Are you actually running a business as a fractional CMO, or just going through the motions? In this episode of The Fractional CMO Show, Casey Stanton breaks down the difference between being in business and playing business. He calls out the distractions—like obsessing over websites, business cards, and LLC structures—that keep marketers from making real money. Instead, he shares the key to success: solving big problems, talking to check writers, and building deal flow. If you’re ready to stop spinning your wheels and start landing high-value clients, this episode is for you.
Here’s what we talked about:
- The difference between being in business vs. playing business
- Common distractions: websites, business cards, and unnecessary LLC setups
- Why talking to check writers is the fastest path to success
- How to build real deal flow and attract high-paying clients
- Why dressing the part and fancy branding don’t matter
- The power of community and surrounding yourself with high-level thinkers
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practices—and how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenue—build a career that lasts. Tune in now!
Here’s what we talked about:
- Why having too many clients in different niches leads to inefficiency.
- The challenge of context switching and why focusing on a niche is crucial.
- The evolving role of AI in marketing execution and business management.
- The downside of overspending on expensive tools and platforms early on.
- The shift from "fraction of the cost" to "everything you need."
- How to structure marketing teams efficiently for growth.
- Selling outcomes, not hours—why hourly rates diminish your value.
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.
Here’s what we talked about:
- The importance of concreteness vs. abstraction
- Delegating everything except leadership
- How to spot-check technical work without being an expert
- Avoiding reliance on a single platform (e.g., HubSpot)
- Focusing on strategy, not execution
- Hiring the right people and holding them accountable
- Simplifying marketing for better results
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode of The Fractional CMO Show, Casey Stanton dives into the realities of charging premium rates as a fractional CMO. Inspired by a recent discussion in the CMOX Accelerator group, Casey explores the mindset, strategies, and client selection process necessary to command high-ticket retainers. He is joined by multiple guests who share their journeys in transitioning from agency work to fractional CMO roles, overcoming pricing objections, and finding the right clients willing to pay $8,000+ per month. Whether you're new to the fractional CMO model or looking to scale your business, this episode will provide actionable insights to help you charge what you're worth and work with high-value clients.
Here’s what we talked about:- Why premium clients exist and how to position yourself to attract them
- Understanding which industries can sustain high marketing budgets
- How ad spend and overall marketing investment correlate with your fees
- Shifting from execution-based services to strategic leadership
- Real-life case studies of marketers successfully making the leap
- The value of helping businesses build internal marketing teams vs. relying on agencies
- Closing high-ticket deals by positioning yourself as a problem solver
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/callWe’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.comSubscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
Website: https://caseystanton.com/
LinkedIn: https://www.linkedin.com/in/caseystanton -
Struggling with time management as a fractional CMO? Casey tackles the essential mindset shift to streamline your work, increase efficiency, and maximize your impact. Learn how to set clear boundaries, structure your clients into manageable frameworks, and build a scalable, high-value fractional CMO career. If you're ready to work smarter, not harder, this episode is packed with insights to help you take control and thrive.
Here’s what we talked about:
- Overcoming time drain with clients
- Setting boundaries and structure
- Quarterly planning for leadership
- Using scorecards to track key metrics
- Evaluating vendors effectively
- The power of SOPs for scaling
- Managing CEO expectations
- Enforcing personal boundaries
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Casey shares a mindset shift crucial for long-term success, emphasizing commitment over quick pivots. Learn how to establish yourself as a leader, navigate challenges, and build a sustainable, high-paying fractional CMO career. If you're ready to go all in, embrace the highs and lows, and unlock your true potential, this episode is packed with advice to help you succeed.
Here’s what we talked about:
- AI’s impact on marketing
- Rising value of fractional CMOs
- Commitment as the key to success
- Choose a niche that excites you
- Resilience through challenges
- Longevity lessons from industry leaders
- The “I’m here for it” mindset
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Casey discusses the shift from marketer to fractional Chief Marketing Officer. He unpacks the 'why' behind the transition, explores the freedom and opportunities this career path offers, and provides steps to help you elevate your career. Learn how to define your value, land high-paying clients, and solve bigger problems—all while creating the lifestyle you deserve. If you're ready to embrace leadership, sharpen your focus, and unlock your potential, this episode is packed with insights to help you succeed as a fractional CMO.
Here’s what we talked about:
- The importance of understanding your "why"
- Selling marketing strategy and leadership, not implementation
- Ideal client profiles as a fractional CMO
- The power of making offers and overcoming fear of rejection
- Delegation and focusing on big problems as a leader
- Practicing future prediction as a fractional CMO
- Essential mindset shifts for fractional success
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Casey goes into the powerful role belief systems play in success as a fractional CMO. He explores how limiting beliefs—whether self-imposed or adopted from others—can hold you back. Learn why taking risks is essential, how to align your mindset with your goals, and how to build a thriving fractional CMO practice. If you're ready to tackle bigger problems, deliver greater impact, and unlock your full potential as a marketing leader, this episode is packed with insights to help you get there.
Here’s what we talked about:
- Beliefs shape actions and outcomes.
- Challenging limiting, imposed beliefs.
- Taking risks to achieve growth and rewards.
- Persistently following up with potential clients.
- Building a supportive and aligned community.
- Resolving conflicts between competing beliefs.
- Trusting your current skills while improving.
- Actively pursuing opportunities and challenging doubts.
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode, Casey unpacks what it means to be a fractional CMO, the responsibilities of this pivotal role, and why it's the ideal path for marketing leaders ready to tackle bigger problems and deliver impactful results. Whether you're curious about strategy versus execution, building a marketing team, or creating a thriving fractional CMO practice, this episode offers actionable insights to help you lead confidently and succeed in this exciting career path.
Here’s what we talked about:
- The key responsibilities of a fractional CMO
- Focusing on high-impact activities instead of day-to-day execution
- Building in-house marketing expertise to increase client value
- Choosing ideal clients who can afford and benefit from fractional CMOs
- Managing 3-5 clients for sustainable workload and income
- Leveraging AI tools for efficiency in strategy and operations
- The increasing demand for fractional CMOs
- Pathways to grow income and scale impact
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/callWe’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.comSubscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
Website: https://caseystanton.com/
LinkedIn: https://www.linkedin.com/in/caseystanton
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Casey Stanton kicks off Season 2 of the Fractional CMO Show with an exciting update on his journey since the last episode in 2023. From personal milestones like buying a historic home to professional advancements such as launching CTOx, Casey shares why now is the perfect time to embrace the role of a fractional CMO. Discover how AI is reshaping marketing departments, why leadership remains critical, and how fractional CMOs can secure high-paying, fulfilling roles while solving bigger problems. Get ready to learn, grow, and thrive in the evolving marketing landscape.
Here’s what we talked about:- Life! What I've been up to...
- My latest book "Find Your CMO"
- Launch of CTOx and the dynamic opportunities in fractional CTO roles
- Shrinking marketing departments and the rise of AI-driven tasks
- Why leadership and strategic vision will always require human oversight
- Predictions for the role of AI in the future of marketing
- Focusing on leadership and strategy rather than execution
- Building lasting client relationships and pricing services appropriately
- Avoiding the “agency trap” and maintaining high profit margins
- Subscribe to the podcast so you don't miss an episode!
If you'd like me to answer your question on an upcoming episode, share your question at:
https://cmox.co/podcast
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Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big.
Takeaways:
- Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now?
- Identify and solve big problems. Focusing on solving significant problems can lead to substantial progress. This includes not just identifying these issues but also determining the best ways to solve them.
- Find solutions for smaller problems that will either take care of them once and for all or can be outsourced so you keep your time and energy focused on solving bigger problems both in your life and as a Fractional CMO.
- To free up time for strategic thinking, delegate operational and routine tasks. It's essential to delegate tasks and not just responsibility, enabling you to focus on more high-impact work.
- By simplifying the ways that team members report to you, you can be more effective. Simplified reporting structures can also reduce the burden on leaders.
- A crucial role for Fractional CMOs is to predict the future using data. This involves staying ahead of trends, technology, and market shifts and being proactive in responding to them.
- Continuously monitor your market and industry. Be aware of changes and developments in your niche to stay ahead of competitors and adapt your marketing strategies.
Quote of the Show:
“Solving the problem isn't becoming an expert in every single piece of marketing technology; Solving the problem is identifying the problem and figuring out who can solve it.” - Casey Stanton
Links:
- Twitter: https://twitter.com/CaseyStanton
- LinkedIn: https://www.linkedin.com/in/caseystanton/
- CMOx Website: https://cmox.co/call
- The Fractional CMO Method: https://cmox.co/book/
Shoutouts:
- 10X IS EASIER THAN 2X by Dan Sullivan and Dr. Benjamin Hardy
- Who Not How by Dan Sullivan and Dr. Benjamin Hardy
- Personality Isn't Permanent by Dr. Benjamin Hardy
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/xPxMCFSCmA8
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Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks.
Takeaways:
Great copywriters understand the buyer's pain points and they can craft copy that highlights those pain points in such an emotionally impactful way that the buyer then wants to buy that solution to their pain points.
Two things that aren’t required for great copy are an amazing funnel and every copywriting trick in the book. Great copy should be able to stand on its own. For example, it could be part of a direct mailer, a long-form webpage, or a YouTube video.
Fractional clients that are personally involved in delivering value for their customer needs their Factional CMO to come into their organization and be the leader of the marketing team. They need to lead the rest of the business, they don’t have time to lead the marketing team.
While you might be able to do X marketing task, it’s likely a better use of time to have someone on your team address X task, so you can give the rest of the marketing team their assignments so you can solve bigger problems.
For example, a military general should spend most of their time at the frontline of the battle with a rifle in their hand, their job is to devise the best plan to accomplish their goal. Likewise, a marketing leader's primary responsibility is making smart decisions, and they should avoid getting involved in every detail of marketing.
Once you stop being the do-er of every marketing task and become the marketing leader that your fractional client needs you to be, you will become more valuable to them which will result in higher paychecks for you.
Quote of the Show:
“Copywriters matched with a good product team can make beautiful things happen.” - Casey Stanton
Links:
Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
CMOx Website: https://cmox.co/call
The Fractional CMO Method: https://cmox.co/book/
Shoutouts:
Copy Chief Live - Event in Nashville, TN
Kevin Rogers - Founder of Copy Chief Live
Example of Video Sales Letter from Gundry MD: https://www2.enrichyourfood.com/video220413a_ap/?sessionid=1561352762079
Jeff Walker - Creator of the Product Launch Formula
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/xPxMCFSCmA8
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Yes, going down rabbit holes can be fun, but it’s usually not efficient. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey delves into why the simplest solution is better than the complex, fun solution and how this applies to solving bigger problems for your client businesses.
Takeaways:
While you may enjoy complex solutions or processes if there is a simpler process that produces the same results, just with less fun, you should choose the simpler solution. If you are only being measured on delivering X result, then you should focus on delivering that result, rather than how creative you can make the process to get to that result.
Uncover which specific outcome is the most important and concentrate on achieving that fundamental goal.
For Fractional CMOs in particular, the outcomes that your clients want most are likely to be sales outcomes, not marketing outcomes. Don’t get dragged down into the details of tactics used to achieve those outcomes, stay elevated so you can solve bigger problems.
In the words of Leonardo da Vinci, "Simplicity is the ultimate sophistication." There is elegance in simple, effective solutions. For example, if you struggle to explain your client’s core business, you should boil the concepts down further.
Prioritize actions and strategies that directly impact customer acquisition and retention. These are fundamental to any business.
Focus on mastering a few things well. It’s better to do a few things in marketing exceptionally well rather than attempting to become an expert in everything all at once.
Quote of the Show:
“Don't do everything all at once, keep it really simple so you can maximize the results wherever you are.” - Casey Stanton
Links:
Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
CMOx Website: https://cmox.co/call
The Fractional CMO Method: https://cmox.co/book/
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/7I5oIKLuOaA
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What is the number one campaign to run when joining a new client as a Fractional CMO? Track EVERYTHING. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey breaks down why you need to track every aspect of your marketing efforts, from traffic sources to conversions, and how to do it.
Takeaways:
Use UTMs: Utilize UTM (Urchine Tracking Metric) parameters to track the sources, mediums, and campaigns that drive traffic to your website.
Consider using vanity URLs to easily redirect and track the effectiveness of specific campaigns or traffic sources. For example, fractionalcmoshow.com redirects to cmox.co/podcast.
Implement a data warehouse to centralize and organize all collected data for better reporting and analysis.
Attribute customer actions to specific marketing efforts to understand which channels are most effective. Don’t rely on customers to tell you where they came from, use UTMs to know where they came from.
Continuously monitor and review your tracking efforts to identify gaps and areas for improvement. While UTMs and site traffic don’t need to be checked weekly, you should definitely be checking it at least every quarter.
As a CMO, it’s up to you to ensure that tracking and data collection are prioritized throughout the organization. Educate your team and clients about the importance of tracking, and make it a fundamental part of your marketing strategy.
Tracking provides reliable data that will reveal valuable insights in the long term, helping to make informed decisions about marketing strategies.
Quote of the Show:
“Track literally everything you can.” - Casey Stanton
Links:
Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
CMOx Website: https://cmox.co/call
The Fractional CMO Method: https://cmox.co/book/
Data Warehouse: https://cmox.co/podcast/fractionalcmoshow-ep67/
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/xPxMCFSCmA8
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Next quarter is getting closer by the second, so what should you be thinking about now to set up your future success? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey looks ahead to next quarter and shares the questions you should be asking as a marketing leader today to ensure your success in the future.
Takeaways:
Do your clients sell a product? A savvy CMO should be aware of supply chain issues, especially those related to manufacturing and shipping, as these can impact your clients’ businesses.
With Q4 looming, Fractional CMOs should proactively ask clients about their Q4 targets and what success looks like for them. This helps in preparing marketing strategies accordingly.
If your Fractional client’s business regularly experiences seasonal fluctuations, make sure that you are well-prepared to face them. What can you do now to make the most of the seasonal high when it hits to also help cover the impact of seasonal lows?
If you know that a seasonal boom will require everyone on your team to go above and beyond and work late consistently, what can you do now to foster your relationship with them? For example, you could give them time off before or after the rush.
Develop a “Die-on-the-Hill” marketing strategy that you can have full confidence in. This should be based on extensive research, planning, and conviction. Consider the growth goals of the CEO and determine the best path to accomplish them. If new information surfaces, you should examine it and then reassess your position.
Build a future for your employees that can accommodate the achievement of their dreams and aspirations. If the future you paint for employees is too small, they will begin to feel stuck and boxed in by the ceiling of this future which will prompt them to look for other work. Your vision should be grand enough that employees can attain their goals within it.
As a Fractional CMO, your job is to keep creating bigger outcomes. This means identifying what the executives want, distilling that into the marketing outcomes required, and then driving towards that. In essence, your job is to be challenged by the executive team to do X, figure out how to do X, and then execute your plan to achieve X.
Quote of the Show:
“How do you get to be a strong leader? Ask big questions from the executive team.” - Casey Stanton
Links:
Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
CMOx Website: https://cmox.co/call
The Fractional CMO Method: https://cmox.co/book/
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/xis-nfwzkD0
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Success as a Fractional CMO is rooted in having a healthy and balanced mindset throughout the ups and downs of life and business. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses how to cultivate a balanced and mindful approach in your Fractional CMO practice, why you celebrate your success in moderation, and the importance of practicing empathetic joy.
Takeaways:
Embrace the Buddhist concept of equanimity – maintaining emotional balance in the face of highs and lows. This mindset can help you navigate the uncertainties of the marketing world.
Cultivate a sense of calm and levelheadedness during both successful and challenging times. This will enable you to make more rational decisions and manage stress effectively.
Prepare for the highs and lows inherent in business. Recognize that being a Fractional CMO for multiple clients comes with highs and lows. Prepare yourself mentally and emotionally to handle both success and setbacks.
Shift your focus from outcome-based success to the intention and effort you put into your work. This can help you stay motivated and resilient regardless of the immediate results.
Celebrate your wins, both small and large, but don’t rest on your laurels. Celebrating your efforts will boost your confidence and motivation to continue pushing forward.
Embrace the learning process by remaining open to feedback and refining your strategies. This willingness to adapt and learn will set you apart as a dynamic marketing leader.
Practice empathetic joy by genuinely celebrating the successes of your team members and colleagues. This fosters a positive environment and strengthens team relationships.
Aim to find a balance between your professional and personal life. Prioritize self-care, family time, and hobbies, which will enhance your overall well-being and effectiveness as a leader.
Quote of the Show:
“Keep going and don't think that you will arrive. You're never going to be there. The moment doesn't last for long.” - Casey Stanton
Links:
Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
CMOx Website: https://cmox.co/call
The Fractional CMO Method: https://cmox.co/book/
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/xPxMCFSCmA8
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