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In this powerful episode, Casey sits down with Ben, a CMOx Accelerator member whose story is anything but ordinary. From shutting down an agency that no longer resonated with clients to becoming a high-performing, fully booked fractional CMO, Ben shares the pivotal mindset shifts, near-tragic car accident, and deep personal reflections that shaped his trajectory. You'll hear how he overcame limiting beliefs about success, leaned into strategy and leadership, and built a values-driven practice โ even while recovering from a spinal fracture. This is an episode about resilience, reinvention, and redefining what it means to lead.
Key Topics Covered:
-Transition from a failing Drupal agency to a successful fractional CMO practice
-Letting go of past professional identities and communities-Overcoming upper-limit beliefs around money and self-worth
-Realizing value through strategy and leadership, not implementation-Recognizing the importance of community support and real conversations
-Framing business success as a spiritual mission, not just financial gain
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
๐ Master the Game with These Must-Read Books ๐
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
๐ CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeโand how to find the right fit.
๐ CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this inspiring episode of The Fractional CMO Show, host Casey Stanton sits down with Rachel, a standout member of the CMOx Accelerator. Once working a traditional 9โ5 marketing role in Tel Aviv, Rachel shares how one mindset shiftโand one big clientโcatapulted her into a thriving career as a high-value fractional CMO. Discover how she overcame self-doubt, redefined her worth, and now drives powerful results for clients while designing a lifestyle on her own terms. If you're stuck in corporate or hesitant to charge your worth, this episode is your sign to think bigger.
Key Topics Covered:-Rachelโs background in high-tech marketing and transition from corporate life
-How one client win changed her mindset about value and pricing
-The importance of confidence and systemized delivery as a fractional CMO
-Why being โimpatientโ actually helps her drive client growth faster
-Building impact across clients, marketing teams, and customer outcomes
-Shifting from task-based work to outcome-driven strategy
-Embracing the โfractionalโ model across all areas of life
-Why the world is moving toward fractional leadershipโand why itโs still early
-Advice for women, mothers, and undervalued professionals stepping into executive roles
-How Rachel doubled email open rates and aims to double her income next
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
๐ Master the Game with These Must-Read Books ๐
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
๐ CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeโand how to find the right fit.
๐ CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Saknas det avsnitt?
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In this milestone episode of The Fractional CMO Show, Casey Stanton sits down with longtime teammate and coach, Raphael Schwartzman, for a raw and insightful conversation on what really holds fractional CMOs back. Forget funnels and lead hacksโthis episode dives deep into the inner game: identity ceilings, self-permission, and how your limiting beliefs could be capping your income and impact. Raphael unpacks what stops even high-performing marketers from reaching their next levelโand how to break through it.
Whether you're just starting your journey or feeling stuck at the 10k/month ceiling, this episode delivers the mindset shifts and coaching wisdom to help you unlock your full potential.
๐ Key Topics Covered:-The "identity ceiling" โ why your self-perception determines your success
-The real reason tactics alone donโt work for fractional CMOs
-Survival scripts vs. growth scripts โ how they silently drive your actions
-Why some marketers feel they need permission to succeed
-Reframing sales as leadership โ and why resistance to selling is an identity issue
-The trap of underselling and overworking to โearnโ better clients
-The power of community, mentorship, and being seen for who you can become
Learn more about Raphael Schwartzman:
LinkedIn: Raphael Schwartzman โ Fractional Executive Coach (CMOx & CTOx) | Theatre Director
Personal Website: raphaelschwartzman.com
CMOx Team Profile: Our Team โ CMOx
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
๐ Master the Game with These Must-Read Books ๐
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
๐ CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeโand how to find the right fit.
๐ CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode of The Fractional CMO Show, Casey Stanton walks you through the three distinct stages of becoming a successful fractional CMO: Getting Sales Ready, The Road to 10K, and Boardroom. He shares practical insights on building your offer, setting boundaries, overcoming internal roadblocks, and scaling your income and impact. Whether you're just starting out or ready to grow to six-figure months, Casey breaks down the mindset shifts and actions needed to build a lasting, profitable practice.
๐ Key Topics Discussed:
The Three Stages of Fractional CMO Success
-Getting Sales Ready
-The Road to 10K
-Boardroom (scaling beyond $10K/month)
-How to clearly define services and pricing
-Importance of fast "speed to market" over perfect branding
-Common Mistakes New Fractional CMOs Make
-Overcoming self-doubt and external "noise"
-Developing a community of like-minded peers for success
-How underpricing can signal lower value to prospects
-Collaborating with other high-performing fractional CMOs
-Transforming businesses, improving teams, and creating real-world value
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
๐ Master the Game with These Must-Read Books ๐
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
๐ CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeโand how to find the right fit.
๐ CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode, we explore one of the most powerful and underutilized marketing strategies for fractional CMOs: the Short-Term Nurture Sequence (STN). This email campaign builds structure within marketing departments, reduces overwhelm, and converts long-tail leads into loyal customers over time. Learn how to craft a repeatable nurture system using four essential email typesโwithout relying on fancy templates. Whether youโre launching your first STN or refining an existing one, this episode gives you a practical roadmap to build trust, educate leads, and drive action.
๐ Key Topics Discussed:
-Why STN is a foundational campaign for fractional CMOs
-Breaking down the STN: Education, Objection Handling, Social Proof, and Hard Pushes
-The power of long-tail leads and how to convert them over time
-Structuring your nurture emails to reduce overwhelm and increase conversions
-Building 30, 90, 180, and 365-day sequences for maximum ROI
-The value of plain-text emails over designed templates
-How to track and improve each emailโs performance with clear metrics
-Real-world examples from marketing, radios, cars, and watches to explain buyer behavior
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
๐ Master the Game with These Must-Read Books ๐
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
๐ CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeโand how to find the right fit.
๐ CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Feeling stuck as a one-person marketing department? Casey lays out why the marketing technician is the must-have hire to level up your fractional CMO game. In this episode, youโll learn how to assess team gaps, find the right kind of marketing technician, and avoid the trap of doing all the implementation work yourself. Casey breaks down exactly how to recruit, train, and manage this key roleโplus how to scale with AI and global talent without blowing up your clientโs budget. If youโre serious about staying strategic and solving bigger problems, donโt miss this.
Hereโs what we talked about:
- Why fractional CMOs need marketing technicians
- GWC framework for evaluating team members
- Delegation filters and training plans
- Process vs. project-oriented technicians
- Hiring process locally and globally
- AIโs growing role in implementation
- Testing process to vet candidates
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
๐ Master the Game with These Must-Read Books ๐
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
๐ CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeโand how to find the right fit.
๐ CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode of The Fractional CMO Show, Casey Stanton dives into the key strategies for building long-term relationships with visionary entrepreneurs as a fractional Chief Marketing Officer (CMO). Casey shares actionable insights on how to support your clients beyond their business success, helping them achieve personal growth and create a bigger vision for their company. Learn how to foster loyalty, drive profitability, and inspire your clients to dream bigger while positioning yourself as an indispensable partner in their journey.
Hereโs what we talked about:
- How to become indispensable to visionary entrepreneurs.
- Strategies for ensuring clients bring you along to their next ventures.
- Differentiating between business success and personal success.
- Creating a compelling vision that motivates teams and drives company growth.
- Using bonus structures to align team goals with company outcomes.
- Importance of EBITDA and profitability in sustaining business success.
- Positioning the company as the number one in its niche or industry.
- Rallying teams around a shared mission to outperform competitors.
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Not sure if you're experienced enough to be a successful fractional CMO? In this episode, Casey Stanton breaks down what it really takes to step into the role. He tackles common doubts about age, experience, and industry backgroundโproving that success isn't about years in the game but about solving bigger problems. Casey shares insights on why marketing teams are shrinking, how AI is reshaping the landscape, and why confidence rooted in intention is the key to landing high-paying clients.
Hereโs what we talked about:
- Experience vs. perception and why problem-solving matters more than years in the field.
- How AI is reshaping marketing teams and creating more opportunities for strategic leadership.
- Debunking the idea that you need decades of experience to be effective as a fractional CMO.
- Why confidence should come from intention rather than past experience.
- How to succeed as a fractional CMO even without direct experience in a particular industry.
- Why taking time off for personal reasons doesnโt disqualify you from leadership roles.๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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AI is moving fastโfaster than we think. In this episode, Casey Stanton discusses the three major AI shifts that are already reshaping the marketing landscape. He dives into deep research tools, AI-powered voice agents, and the game-changing ability of AI to move beyond automation into real decision-making. What does this mean for fractional CMOs? Bigger opportunities, bigger challenges, and a chance to stay ahead before the market catches up. If you're a marketing leader looking to secure your future, this episode is a must-listen.
Hereโs what we talked about:
- The rise of AI deep research and why itโs a game-changer for marketers
- AI-driven voice agents and their impact on lead generation
- How AI is now training other AI modelsโwhat that means for businesses
- The implications of AI controlling computers (without APIs)
- Why marketing roles are shiftingโand how fractional CMOs can future-proof their careers
- The importance of solving bigger problems and delegating everything except leadership
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Are you actually running a business as a fractional CMO, or just going through the motions? In this episode of The Fractional CMO Show, Casey Stanton breaks down the difference between being in business and playing business. He calls out the distractionsโlike obsessing over websites, business cards, and LLC structuresโthat keep marketers from making real money. Instead, he shares the key to success: solving big problems, talking to check writers, and building deal flow. If youโre ready to stop spinning your wheels and start landing high-value clients, this episode is for you.
Hereโs what we talked about:
- The difference between being in business vs. playing business
- Common distractions: websites, business cards, and unnecessary LLC setups
- Why talking to check writers is the fastest path to success
- How to build real deal flow and attract high-paying clients
- Why dressing the part and fancy branding donโt matter
- The power of community and surrounding yourself with high-level thinkers
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practicesโand how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenueโbuild a career that lasts. Tune in now!
Hereโs what we talked about:
- Why having too many clients in different niches leads to inefficiency.
- The challenge of context switching and why focusing on a niche is crucial.
- The evolving role of AI in marketing execution and business management.
- The downside of overspending on expensive tools and platforms early on.
- The shift from "fraction of the cost" to "everything you need."
- How to structure marketing teams efficiently for growth.
- Selling outcomes, not hoursโwhy hourly rates diminish your value.
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concretenessโwhy understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.
Hereโs what we talked about:
- The importance of concreteness vs. abstraction
- Delegating everything except leadership
- How to spot-check technical work without being an expert
- Avoiding reliance on a single platform (e.g., HubSpot)
- Focusing on strategy, not execution
- Hiring the right people and holding them accountable
- Simplifying marketing for better results
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode of The Fractional CMO Show, Casey Stanton dives into the realities of charging premium rates as a fractional CMO. Inspired by a recent discussion in the CMOX Accelerator group, Casey explores the mindset, strategies, and client selection process necessary to command high-ticket retainers. He is joined by multiple guests who share their journeys in transitioning from agency work to fractional CMO roles, overcoming pricing objections, and finding the right clients willing to pay $8,000+ per month. Whether you're new to the fractional CMO model or looking to scale your business, this episode will provide actionable insights to help you charge what you're worth and work with high-value clients.
Hereโs what we talked about:- Why premium clients exist and how to position yourself to attract them
- Understanding which industries can sustain high marketing budgets
- How ad spend and overall marketing investment correlate with your fees
- Shifting from execution-based services to strategic leadership
- Real-life case studies of marketers successfully making the leap
- The value of helping businesses build internal marketing teams vs. relying on agencies
- Closing high-ticket deals by positioning yourself as a problem solver
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/callWeโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.comSubscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
Website: https://caseystanton.com/
LinkedIn: https://www.linkedin.com/in/caseystanton -
Struggling with time management as a fractional CMO? Casey tackles the essential mindset shift to streamline your work, increase efficiency, and maximize your impact. Learn how to set clear boundaries, structure your clients into manageable frameworks, and build a scalable, high-value fractional CMO career. If you're ready to work smarter, not harder, this episode is packed with insights to help you take control and thrive.
Hereโs what we talked about:
- Overcoming time drain with clients
- Setting boundaries and structure
- Quarterly planning for leadership
- Using scorecards to track key metrics
- Evaluating vendors effectively
- The power of SOPs for scaling
- Managing CEO expectations
- Enforcing personal boundaries
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐ค Join the Fractional CMO Community ๐ค
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
๐ CMOx.com/community
Looking forward to seeing you inside! ๐
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Casey shares a mindset shift crucial for long-term success, emphasizing commitment over quick pivots. Learn how to establish yourself as a leader, navigate challenges, and build a sustainable, high-paying fractional CMO career. If you're ready to go all in, embrace the highs and lows, and unlock your true potential, this episode is packed with advice to help you succeed.
Hereโs what we talked about:
- AIโs impact on marketing
- Rising value of fractional CMOs
- Commitment as the key to success
- Choose a niche that excites you
- Resilience through challenges
- Longevity lessons from industry leaders
- The โIโm here for itโ mindset
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Casey discusses the shift from marketer to fractional Chief Marketing Officer. He unpacks the 'why' behind the transition, explores the freedom and opportunities this career path offers, and provides steps to help you elevate your career. Learn how to define your value, land high-paying clients, and solve bigger problemsโall while creating the lifestyle you deserve. If you're ready to embrace leadership, sharpen your focus, and unlock your potential, this episode is packed with insights to help you succeed as a fractional CMO.
Hereโs what we talked about:
- The importance of understanding your "why"
- Selling marketing strategy and leadership, not implementation
- Ideal client profiles as a fractional CMO
- The power of making offers and overcoming fear of rejection
- Delegation and focusing on big problems as a leader
- Practicing future prediction as a fractional CMO
- Essential mindset shifts for fractional success
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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Casey goes into the powerful role belief systems play in success as a fractional CMO. He explores how limiting beliefsโwhether self-imposed or adopted from othersโcan hold you back. Learn why taking risks is essential, how to align your mindset with your goals, and how to build a thriving fractional CMO practice. If you're ready to tackle bigger problems, deliver greater impact, and unlock your full potential as a marketing leader, this episode is packed with insights to help you get there.
Hereโs what we talked about:
- Beliefs shape actions and outcomes.
- Challenging limiting, imposed beliefs.
- Taking risks to achieve growth and rewards.
- Persistently following up with potential clients.
- Building a supportive and aligned community.
- Resolving conflicts between competing beliefs.
- Trusting your current skills while improving.
- Actively pursuing opportunities and challenging doubts.
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/call
Weโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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In this episode, Casey unpacks what it means to be a fractional CMO, the responsibilities of this pivotal role, and why it's the ideal path for marketing leaders ready to tackle bigger problems and deliver impactful results. Whether you're curious about strategy versus execution, building a marketing team, or creating a thriving fractional CMO practice, this episode offers actionable insights to help you lead confidently and succeed in this exciting career path.
Hereโs what we talked about:
- The key responsibilities of a fractional CMO
- Focusing on high-impact activities instead of day-to-day execution
- Building in-house marketing expertise to increase client value
- Choosing ideal clients who can afford and benefit from fractional CMOs
- Managing 3-5 clients for sustainable workload and income
- Leveraging AI tools for efficiency in strategy and operations
- The increasing demand for fractional CMOs
- Pathways to grow income and scale impact
๐ Take the First Step Toward Growth with CMOx ๐
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
๐ Schedule your call today:
๐ CMOx.com/callWeโll make sure this is the most productive (and effortless) decision youโve made for your business. Let's talk about strategy and success!
๐๏ธ Stay Ahead with the Fractional CMO Show ๐๏ธ
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
๐ CMOx.com/podcast
Got questions? Weโd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
๐ FractionalCMOShow.comSubscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
Website: https://caseystanton.com/
LinkedIn: https://www.linkedin.com/in/caseystanton
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Casey Stanton kicks off Season 2 of the Fractional CMO Show with an exciting update on his journey since the last episode in 2023. From personal milestones like buying a historic home to professional advancements such as launching CTOx, Casey shares why now is the perfect time to embrace the role of a fractional CMO. Discover how AI is reshaping marketing departments, why leadership remains critical, and how fractional CMOs can secure high-paying, fulfilling roles while solving bigger problems. Get ready to learn, grow, and thrive in the evolving marketing landscape.
Hereโs what we talked about:- Life! What I've been up to...
- My latest book "Find Your CMO"
- Launch of CTOx and the dynamic opportunities in fractional CTO roles
- Shrinking marketing departments and the rise of AI-driven tasks
- Why leadership and strategic vision will always require human oversight
- Predictions for the role of AI in the future of marketing
- Focusing on leadership and strategy rather than execution
- Building lasting client relationships and pricing services appropriately
- Avoiding the โagency trapโ and maintaining high profit margins
- Subscribe to the podcast so you don't miss an episode!
If you'd like me to answer your question on an upcoming episode, share your question at:
https://cmox.co/podcast
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Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big.
Takeaways:
- Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now?
- Identify and solve big problems. Focusing on solving significant problems can lead to substantial progress. This includes not just identifying these issues but also determining the best ways to solve them.
- Find solutions for smaller problems that will either take care of them once and for all or can be outsourced so you keep your time and energy focused on solving bigger problems both in your life and as a Fractional CMO.
- To free up time for strategic thinking, delegate operational and routine tasks. It's essential to delegate tasks and not just responsibility, enabling you to focus on more high-impact work.
- By simplifying the ways that team members report to you, you can be more effective. Simplified reporting structures can also reduce the burden on leaders.
- A crucial role for Fractional CMOs is to predict the future using data. This involves staying ahead of trends, technology, and market shifts and being proactive in responding to them.
- Continuously monitor your market and industry. Be aware of changes and developments in your niche to stay ahead of competitors and adapt your marketing strategies.
Quote of the Show:
โSolving the problem isn't becoming an expert in every single piece of marketing technology; Solving the problem is identifying the problem and figuring out who can solve it.โ - Casey Stanton
Links:
- Twitter: https://twitter.com/CaseyStanton
- LinkedIn: https://www.linkedin.com/in/caseystanton/
- CMOx Website: https://cmox.co/call
- The Fractional CMO Method: https://cmox.co/book/
Shoutouts:
- 10X IS EASIER THAN 2X by Dan Sullivan and Dr. Benjamin Hardy
- Who Not How by Dan Sullivan and Dr. Benjamin Hardy
- Personality Isn't Permanent by Dr. Benjamin Hardy
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/xPxMCFSCmA8
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