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Spotting a gap in the market often sparks the creation of something truly innovative - and that’s exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. Bae Juice - a Korean pear juice infused with a unique enzyme to tackle hangovers, launched in 2019, has become a go-to remedy, stocked in over 3,500 stores across Australia and now Brooklyn, New York!
Their approach is all about smart, intentional growth and in this podcast episode, they share:
🍐 The decision that boosted Woolies sales by 9.89%.
🍐 How focused pitching and a clear philosophy - "the most accessible hangover prevention drink on the market" - landed them shelves in Dan Murphy’s, Woolies, Coles Liquor, and more.
🍐 How they’re scaling strategically - from FDA approvals to expansion into the US market, how they’re building a business primed for global success and aiming for $100M in revenue.🍐 Their exact processes on how they are building their brand across two different markets.
Tim and Liam are authentic and open. True brand builders who are playing the long game (and are so far, smashing it!) Their philosophy? Grow slow, stay authentic, and always deliver.
Learn how Bae Juice is redefining what it means to scale with intention in this episode of Foodpreneur with Chelsea Ford, presented by Thrive Collective—the powerhouse behind brands like Welly, GYM BOD, and of course, Bae Juice. Tune in for tips, strategies, and a peek at what it takes to build a category-leading brand!
LINKS & RESOURCES:
Bae Juice Australian WebsiteBae Juice USA WebsiteWhat Tim & Liam said about working with Thrive CollectiveThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
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When Roz White and her husband Michael started their first White’s IGA store 31 years ago, they weren’t just opening a business; they were planting roots. Fast forward to today, and they’ve grown into a Sunshine Coast icon with six stores, over 520 staff, and deep connections to their local community.
Roz’s formula for success? A steadfast commitment to people, relationships, and purpose-led retail. From choosing not to implement self-checkouts—valuing connection over convenience—to building partnerships with 200 local Sunshine Coast suppliers, Roz’s vision has always been about more than just groceries; it’s about community.
If you want insights into the mind of a buyer, Roz’s story is packed with practical lessons on creating impact in retail, including:
🛒 Purpose before profit – Why staying local and supporting 200+ Sunshine Coast suppliers ensures her stores are truly for the community.
🛒 Mastering market shifts – Her insights into changing consumer behaviour, from the growing demand for private labels to shifts in promotional spending.
🛒 Stand out by knowing your niche – Why brands need to understand their position in the market and explore innovative ways to differentiate.
🛒 Retailtainment at its best – Why making shopping an experience, rather than a transaction, keeps customers coming back.
🛒 Building trust – How strong supplier relationships create mutual success and why every brand needs to do their homework.This episode of Foodpreneur with Chelsea Ford is presented by Thrive Collective, the company helping driving growth for brands like Welly, Bae Juice, and The Kimchi Company.
Whites IGA WebsiteLocavores PodcastRoz White LinkedInFood Agri Network (F.A.N.) WebsiteWoombye Cheese WebsiteMaleny Dairies WebsiteCOYO Australia WebsiteThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry Newsletter
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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When Jarahad Valeri saw parents struggling to get kids to eat more fruits and veggies, he saw an opportunity. That spark led to Welly — a snack company that turns fruits and veg into kid-friendly, gut-healthy bites that parents can trust. Launching Welly Kids in 2022 and expanding to adults in early 2023, Jarahad set out to bring these health benefits to a wider audience. His formula for success? A powerful mix of internal data, direct consumer conversations, and retailer insights that shaped Welly’s path forward to where they are now - stocked in Coles and Woolies across the country as well as in 250 independent retailers.
In this episode, Jarahad reveals the core strategies that have helped Welly grow, including:
🍎 Real consumer insights – Why talking directly to parents was his key to understanding what they actually needed from healthy snacks.
🥕 Pitching with precision – His winning formula at Foodpreneurs Festival, where he used every second to create a tailored, impactful pitch for buyers.
🍎 Growing with intention – Why Welly focuses on specific retail partnerships over widespread distribution, ensuring each location supports steady sales.
🥕 Partnering for Success - How Welly joined forces with this season’s presenting partner, Thrive Consulting, to achieve national distribution of their powders and bites in Coles, Woolworths, and Woolworths Metro.
Whether you’re building a brand or planning your next pitch, listen now as Jarahad’s journey offers practical advice for making an impact in retail! This season of Foodpreneur with Chelsea Ford podcast is presented by Thrive Collective, the growth engine behind brands like Bae Juice, GYM BOD, The Kimchi Company and Welly!
LINKS & RESOURCES:
Welly WebsiteWelly InstagramWelly Kids InstagramWhat Jarahad says about working with Thrive CollectiveThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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Mason Bagios didn’t set out to transform Australia’s drinking culture - but that’s exactly what happened when he chose to quit alcohol and embrace cleaner living. This personal journey inspired Kommunity Brew, a brand he co-founded to offer mindful, substance-free options that resonate with a new generation of health-conscious Aussies. From the start, Mason knew that authenticity was key, creating kombuchas, probiotic waters, and botanical shots that were as genuine as his mission.
In Episode 123, Mason shares how he turned this vision into reality, touching on:
🥤 The importance of the “pub test” to ensure products align with the real reasons people are seeking non-alcoholic options.
🥤 How he used storytelling and core values to win over a diverse, health-focused community.
🥤 His $50M vision and why he’s focussing on in-store impact over social media.
🥤 The role of in-store demos and sampling in breaking down barriers and winning retailer support.Mason also opens up about investor relationships, setting expectations, and celebrating the wins. Don’t miss Episode 123, and if you haven’t already, tune in to our other Brand Season episodes (119–122). Presented by Thrive Collective, the growth engine behind brands like Bae Juice, GYM BOD, and The Kimchi Company.
LINKS & RESOURCES:
Kommunity BrewMason’s LinkedInCold MatterThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
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What began as her mum’s cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with her husband, James, Fiona has transformed a family recipe into a business that thrives on bold choices, from securing Woolworths’ support before products were even made, to shifting focus from product to powerful brand storytelling.
In Episode 122, Fiona shares her journey on:
🍫 Gaining early buy-in from retailers through pre-selling strategies (you’ve got to hear these!).
🍫 Why storytelling is the secret sauce behind Springhill Farm’s growth.
🍫 Savvy budgeting lessons and what to prioritise in marketing.
🍫 How they created loyal brand advocates through genuine community-building.Get ready for a conversation packed with insights on how tradition and smart risk-taking can fuel brand success.
LINKS & RESOURCES:
Springhill FarmThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
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Ever felt the frustration of squeezing lemons every day, only to watch the waste pile up? That’s exactly what sparked the creation of Naked Rivals frozen lemon and lime juice. The brand’s co-founders Andrew and Kate Gordon combined a passion for sustainability, with a sharp commercial lens, to build a brand that’s catching waves in retail—and staying on top.
In this episode, Andrew reveals the journey behind a product that’s revolutionising kitchens across Australia. From the first squeeze to securing shelf space in Coles and Woolworths, Andrew shares how he and his partner, Kate, knew it was time to “take a swing” and lean into something big.
Listen now and walk away with:
🍋 The key steps for scaling a consumer brand, from branding to financial modelling and deep consumer research.
🍋🟩 How to sharpen your value proposition and communicate what makes your brand stand out in a crowded market.
🍋 The role of passion and commercial strategy in engaging investors and securing distribution partnerships.
🍋🟩 Why patience is critical when growing a brand and how it plays into long-term success.
Don't miss this insightful episode packed with strategies to take your brand from concept to retail success story.
LINKS & RESOURCES:
Naked Rivals WebsiteThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
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Grassroots marketing strategies can propel food, drink, and pet food brands from zero to hero, and this episode is all about actionable, boots-on-the-ground tactics to get you there!
Whether you're just getting started or looking to refine your brand's approach, this episode will help you take the next step. I break down three real-life examples of how local, customer-centric efforts turned small unknown brands into household names, including:
✨ Fodbods: Their gut-friendly snack bars weren’t just products—they were solutions for those with digestive sensitivities. Discover how connecting directly with health-conscious customers and leveraging influencer marketing, helped them expand.
✨ Remedy Drinks: Now a beverage empire, also began at the grassroots. Offering free samples at farmers’ markets and health expos, they started by showing consumers what kombucha was all about. Discover how they didn’t just sell a drink; but a lifestyle rooted in health and sustainability.
✨ Lyka Pet Food: Stood out in the crowded pet food market by prioritising transparency. Hear how engaging with customers at local events and online, they built trust with pet owners who valued knowing exactly what went into their furry friends' meals.
So, whether you’re a fresh face or a seasoned pro in the industry, tune in now and learn how to take your brand from the kitchen to the national stage.
LINKS & RESOURCES:
FodBodsRemedy DrinksLyka Pet FoodOobliThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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From brand identity to building customer loyalty, this week’s episode of Foodpreneur with Chelsea Ford is packed with insights for emerging and challenger brand owners. I sit down with Hannah Murphy from Tracksuit and Matt Kowal from Naked Life Group, two experts who have successfully helped brands cut through the noise in today’s crowded market.
We dive deep into the power of branding—what it truly means, how it can make or break your business, and why packaged food, drink or pet food owners must focus on more than just their products to thrive. With real-world examples and candid stories, Hannah and Matt break down the strategic thinking that helps brands stay top of mind and competitive, whether they’re launching a new range or scaling up.
Tune in to this week’s episode to discover:
✨ What makes a brand memorable and successful.
✨ The role of emotional connection in brand building.
✨ Key strategies to differentiate your brand in the marketplace.
✨ The balance between short-term performance marketing and long-term brand equity.
✨ How tracking brand performance helps you make smarter decisions.
✨ Why your brand matters just as much as your product.
✨ Insights into how Naked Life is carving out space in the non-alcoholic drinks market.Ready to elevate your brand? Hit play now! 🎧
LINKS & RESOURCES:
Naked Life Non-Alcoholic Spirits WebsiteNaked Life Group WebsiteTracksuit WebsiteThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
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For Foodpreneurs the countdown to Q4—the "Golden Quarter"—is officially on with just 16 weeks to go! This is the season with epic sales including Black Friday, Cyber Monday, and the Thanksgiving, Christmas, New Year periods; unsurprisingly, the time of year when brand owners make the most money.
In this episode I cover how to make every week, from now until then, count so that packaged food, drink and pet food founders make the most of it.
Listen now to discover:
✅ Exactly what you need to focus on during this period.
✅ Why you need to show value to your stockists, and how to do it.
✅ How to break down your Q4 goals into manageable steps.
✅ Why now is the perfect time to ‘follow up’ with potential opportunities.Remember, busy doesn’t equal effective. It’s about smart strategies that deliver. Listen to Ep. 118 now and finish 2024 strong 💪
LINKS & RESOURCES:
Your Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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From an aspiring entrepreneur to the CEO of Australia’s leading 'better for you' frozen dessert brand, Cass Spies’ journey is a testament to grit and determination. In this week’s episode of Foodpreneur with Chelsea Ford, I sit down with Cass, the powerhouse behind Twisted Healthy Treats.
Cass launched her dream business in 2009 after returning from the UK, inspired by Janine Allis’ Boost Juice franchise model. What started as a retail frozen yoghurt shop quickly evolved into a thriving wholesale business, landing Twisted’s treats in 2,500 supermarkets across Australia, 5,000 school canteens, and even Costco in Australia, China, and the US.
In this episode, Cass opens up about the highs and lows of running her own manufacturing facility, the importance of lean manufacturing, and how she’s built a brand that's both innovative and sustainable.
Tune in to this week’s episode to discover:🍦Cass’s scaling journey and how she priorities what’s important.
🍦Navigating the challenges of owning a manufacturing facility.
🍦The balance between innovation and cashflow.
🍦Key pointers on what Cass would do differently if she started today (take note!)
🍦What it takes to land your product in thousands of stores and school canteens.
🍦 The power of a focused go-to-market strategy.
It’s an inspiring conversation filled with practical insights for anyone looking to scale their food business. Don’t miss it! And if you’re not already subscribed to my industry newsletter, you’re missing out on tips to land more accounts and get more products in consumers' hands. Grab the link in the show notes.
Twisted Healthy TreatsYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry Newsletter
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
Send us a text
From award-winning Executive Chef to consumer packaged goods creator extraordinaire, Shaun Quade’s journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the talented Shaun. Shaun and his life and business partner Veronica Fil recently returned to Australia from the US where they scaled a plant-based CPG cheese product called Grounded.
Together they landed Grounded in more than 2000 stockists across the US, raised $4M in investment and faced the challenges of an industry dominated by big food companies. In this episode Shaun speaks about doing business in the food industry at scale, including slotting fees, distribution, merchandising and brand building. With Shaun’s love for good food and keen interest in the rapid changes in the food system, he shares insights from his global journey, answering practical questions about scaling a perishable product in this current economic client and what it takes to put more money in your pocket for every product you sell.
Tune in to this week’s episode to discover:
🧀 Scaling a plant-based CPG product.
🧀 Raising investment to enable you to scale.
🧀 Transporting a perishable product and what to avoid to maximise your shelf life and margin.
🧀 What costs to be aware of when scaling into big retail.
🧀 What it will take to build a sustainable speciality food industry.
🧀 The challenge of distribution and what things to consider.
🧀 Insights into food tech.
🧀 How BIG FOOD is impacting the food industry.
🧀 The cost of ‘convenience’.LINKS & RESOURCES:
Say My Name AgencyEpisode 110 Raising Funds For Your CPG BusinessYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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From unlocking funds through grants, and winning awards can both be a game-changer for your business. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with Madonna Melrose, founder of Melrose International, about leveraging grants to fuel your growth.
Madonna, a specialist in grant applications, shares how understanding the grant landscape and having a clear future growth plan are key to securing funds. With billions of funding dollars available, and with only 35% of businesses accessing these grants, now is the time to get grant-ready!
Listen to discover:💸 Strategies for writing killer grant applications.
💸 The intricacies of the grant landscape.
💸 How grants can free up cash flow for growth.
💸 Peripheral opportunities in tourism, sustainability, and energy renewables.
💸 The benefits of applying for awards to boost visibility.
Madonna Melrose EmailMadonna Melrose LinkedInMelrose InternationalYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry Newsletter
Madonna also highlights exciting opportunities like the AgriFood and Beverage Voucher Program WA, and distillery door support programs.
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
Send us a text
From tech exec to meal kit mogul, Ambika Malvia's journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the amazing Ambika, co-founder of Spicecraft meal kits. Starting from a humble market stall in Sydney, Ambika and her partner, Vikram, have scaled their business to over 430 retailers across Australia.
Ambika’s unique approach to user experience, honed from her background as an electronics engineer, has been the secret sauce to Spicecraft’s success, and she’s sharing her insights in Ep 114: From Market Stall to Major Retailers: Scaling Through a Focus on Experience Excellence.
👤 How a focus on user experience can scale your brand.
👤 The transition from market stalls to major retailers.
👤 Strategies for maintaining quality while expanding.
👤 Why to consider user experience at every touchpoint.
👤Tips for entering new markets and global expansion.Ambika also shares her exciting plans, including exploring opportunities in the UK market. Don’t miss this episode for invaluable insights into creating and scaling a successful food brand.
SpicecraftSpicecraft InstagramYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry Newsletter
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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From legal aspirations, to drama school, to brand owner and specialty distribution, it’s been an interesting (to say the least!) pathway to the F&B industry for my latest guest on Foodpreneur with Chelsea Ford podcast. This week I chat with the incredible Melinda Dimitriades-Catt. As a professional cook, small goods and cheese expert, and speciality food distributor based in Sydney, Melinda has navigated the trenches of the speciality food world.
With her profound love for speciality produce and keen understanding of consumer preferences, Melinda shares insights from her journey, highlighting the importance of packaging that captures attention, the strategic timing of involving producers in-store, and mastering the art of specialisation.
Tune in to this week’s episode to discover:
🚚 Packaging techniques that grabs the attention of consumers.
🚚 The pros and cons of direct store delivery.
🚚 How to successfully introduce your products to new retailers.
🚚 The role of specialisation in building a strong brand identity.
🚚 Tips for capturing the attention of distributors.
🚚 Common pitfalls to avoid in specialty food distribution.
If you’re looking to learn tips on distributing your specialty product and capturing a distributor's attention, you won’t want to miss this episode!
LINKS & RESOURCES:
OmnivoriumZeally Bay SourdoughMurray River SmokehouseYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
Send us a text
“Can you share advice for getting in contact with buyers” is a question I’m asked often. Brand owners can sometimes be afraid to make the approach. It’s understandable, buyers can be pretty elusive and appear on the horizon like demigods with divine powers to consumer packaged goods (CPG) brand owners. But, the truth is, they’re human too. Just like you and I. There are so many ways you can make the approach, but whichever one you choose, you should have the core knowledge that all buyers will want to know regardless of what you’re selling.
In this episode of Foodpreneur with Chelsea Ford, the first episode of Season 11, I give you the method and the knowledge to prepare for your next buyer meeting so you have what it takes to land your product on more shelves to get the best results possible for your business.
Listen to learn:🗣️If you are ready or not to make the approach;
🗣️What the three things I usually suggest brand owners do to find out what their target buyer is interested in;
🗣️What communication skill you need if you want to be seen in a good light with all buyers regardless of who you’re pitching to;
🗣️What three things buyers, especially those buying for bigger retailers, want to hear from brand owners;
🗣️Tips on how to write a killer email that gets responded to.
LINKS & RESOURCES:
Episode 26 Straight talk from a speciality retail buyer. What to say in your pitchEpisode 43 What to do When a Stockist Says ‘No’ or ‘No for Now’Episode 44 Words of Advice from a Speciality Retail BuyerEpisode 107 How to Develop a Commercially Viable Food or Drink ProductEpisode 108 Packaging Design: 8 Game Plan for Getting Your Product SellingEpisode 109 Industry Insights from Foodpreneurs Festival 2024Episode 111 Why CPG Businesses FailYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
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Scaling a consumer packaged goods (CPG) business is like a box of chocolates, you never know what you’re going to get. There are so many options on how you can go-to-market and they all look shiny, delicious and different. But, what are the real opportunities? And the real pitfalls?
Your Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry Newsletter
There are more than 20,000 new food and drink products launched every year and the go-to-market strategy for each can just be like choosing a goodie from a mixed box of chocolates, too much choice, unless you know what you’re doing. Of the new products launched every year, unfortunately many fail. I don’t want you to be one of those. In this episode of Foodpreneur with Chelsea Ford, a quick fire final episode of Season 10, I help you know what to choose so you get the best results possible.
Listen to find out:
💰What’s at stake when you only focus on your product;
💰What the three must-have aspects of a profitable CPG business are;
💰Why many brand stories are shallow and cost brand owners significant sales impact;
💰Where to place your focus if your revenue is less than $250,000, or $1M, or $20M per annum and you want to put more money in your pocket.
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
Send us a text
What happens when you’re not from the consumer packaged goods (CPG) industry, you’ve managed to bag $1M dollars in investment (I know right!) and you want to scale a big food business? You move to the other side of the world and participate in an accelerator program, lean heavily into everything you can learn and source as many contacts you can to grow your business fast and go on to land 200 retailers in just 12 months.
That’s what happened to Veronica Fil, former CEO of Grounded Foods Co. and her partner and Creative Director, Shaun Quade.
In 2020 they landed in New York City with their world’s first plant-based cheese that Shaun had created from hemp by isolating hemp protein. For the next four years, with Veronica leading their business to phenomenal success, she pitched to 100’s (and we mean 100’s) of more potential investors and they did land more millions of dollars in investment.
In this episode of Foodpreneur with Chelsea Ford, you’ll hear Veronica talk about all those investor pitches. She also speaks about managing the two highest costs; manufacturing and logistics and she highlights the struggles many brand owners face when surprised with all the other costs associated with retailing many don’t know about, like slotting fees and trade spend.
Listen to find out:
🧀 What Veronica did when their company was growing 20% month on month.
🧀 What it was like pitching to 100’s and 100’s of investors.
🧀 How Grounded Foods was a cool lifestyle brand by design and how that was achieved.
🧀 Veronica’s #1 piece of advice for CPG brand owners wanting real scale. You'll be surprised.LINKS & RESOURCES:
Your Free Pitch PlanBecome A Foodpreneurs Festival InsiderRegister for Naturally Good ExpSay My Name AgencySeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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Buyers inside the Pitch Hub at Foodpreneurs Festival told me what brands and products they really loved and wanted to see more of. Would you like to know what they told me? How handy would it be for you to understand why some brands were chosen, by the buyers, to pitch and others weren’t?
Now you can.
In this episode of Foodpreneur with Chelsea Ford podcast, I invited Brent Vrdoljak and Mia Van Tubbergh to talk with me immediately following Foodpreneurs Festival 2024. Brent, a marketing strategist; Mia, a sales strategist; and me with my business scale lens on, discuss why some of the brands will land on the shelf and get picked up by consumers while others, unfortunately, will struggle.
You’ll hear:
🎁 What’s important to consumers and buyers;
🎁 How to build demand;
🎁 What packaging choices need to be considered;
🎁 What appetite appeal, millennial ‘blanding’ and category management is; and
🎁 Tips on how to use this month as a marker for your success 12 months from now so you’re ready for your next big opportunity.
Your Free Pitch PlanBecome A Foodpreneurs Festival InsiderBrent Vrodoljak LinkedIn Mia Van Tubbergh LinkedIn Elm Professional website Springhill Farm website Ludoz Biscuits website How Brands GrowRed Bull website One Seen Bean website Augmentum Media website Bae Juice website Zuum Energy website Bob’s Biscuits website Bar None website Welly website Saturday Night Pasta websiteWholefood Family websiteNaturally Good websiteNaturally Good registration page
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. -
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According to Warren Spence, founder Motor, a brand design agency and my guest in this episode, the modern world is as fast as a Japanese bullet train and our generation is fixated on digital media content. Let’s just say, according to Warren, that visual communication is a little out of control, mainly because of social media but it will only get faster. Supermarkets, pharmacies and other retailers stock thousands of brands that create visual noise. Products are competing fiercely so to cut through the ‘blah blah basic boring’, you need to disrupt, be outstanding, and simply stand out.
Foodpreneurs Festival - Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs FestivalYour Free Pitch Plan (new updated version!)Become A Festival InsiderKreol DrinksCarman’sOcean ChefEpisode #87 Bringing Innovation to the Humble EggMotor InstagramMotor LinkedInMotor websiteWarren Spence's bookCollaboration Corner at Foodpreneurs Festival
In this episode Warren tells me what his 8 Game Plan is for getting food, drink & pet treat packaging design selling. Listen and discover:
📦 If you are a disrupter or a mover within category;
📦 How to marry words and icons to create an iconic brand;
📦 How to work with packaging design when it’s not flat (let’s be honest, hardly any is, so you need to know this);
📦 Colourality - what it is and why you have to get it right or get left on the shelf.
The team, Warren and Wren, from Motor will be in the Festival Fairground at Foodpreneurs Festival on May 17th. Get your tickets now and talk directly with them about your brand and pack design to ensure your product is landing on more retail shelves and getting in more consumers’ hands!
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
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Want to know all the steps to develop a food or drink packaged product for commercial scale? Want to bring a product from overseas and launch it in your local market? How about trying to get ahead of the food trends and launch a product before anyone else does?
Foodpreneurs Festival - Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs FestivalYour Free Pitch Plan (new updated version!)Become A Festival InsiderFood Entrepreneurship Academy websiteFEA emailFEA LinkedIn
All these questions and more are answered in this episode of Foodpreneur with Chelsea Ford podcast where I chat to food scientist and entrepreneur, Naishad Dalal from Food Entrepreneurship Academy. Naishad has launched over 110 products for 35 startups, so he knows a thing or two about the end-to-end process of getting product development right. And there’s far more rigour than many think.
Listen to find out:
😋 how long it typically takes to get a product to market;
😋 what the costs are;
😋 why knowing your vision, mission and values matter (that really intrigued me in this product development context); and
😋 why you can’t automatically follow trends from offshore and expect them to work in your local market (it’s fascinating to find out why not).
If you want to scale a product from 50 kilos to 1000 and then some, you’ll love this episode because it’s full of practical recommendations and groundbreaking insights that are hard to identify by yourself, especially if you’ve never developed a product before!
LINKS & RESOURCES:Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it. - Visa fler
