Avsnitt
-
In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands.
Things we discuss:
What is Matt's background?What started these ADA Lawsuits?Early on = physical Nowadays = digital What happened with these types of lawsuits in California?What recourse do brands have?Proactive vs. Reactive plansWidgetsAre these lawsuits defensible?What is the best proactive approach?Accessibility PolicyAccessibility PlanMonthly or quarterly audits w/ published resultsBonus if you have multiple 3rd party auditsHave a specific worksheet for specific remediation effortsShow Notes:
Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInConnect with Matt on LinkedIn Check out Amin Talati WassermanCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:
Food Chained is a Perfy podcast. A big thank you to our sponsor, Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. -
In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld.
Submit Your Horror Story:
Your CPG Diary will be anonymized and dramatized so the story can see the light while you remain in the shadows. Email [email protected] with your story to be featured.Show Notes:
Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. -
Saknas det avsnitt?
-
In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit can triumph.
Submit Your Horror Story:
our CPG Horror Story will be anonymized and dramatized so the story can live while you remain in the shadows. email [email protected] with your story to be featured.Show Notes:
Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. -
In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition.
Things we discuss:
What is Siddhi Capital?What is its investment Thesis?PitfallsMultipacks: When? Why? Implications?Identifying your co-man and warehouse: Relationship capital. Preventing issues w/ thorough communication. Repairing vendor relations. When are brands ready to scale? digital/print cansprosconsimplicationsShow Notes:
Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInConnect with Cody on LinkedIn Check out Siddhi CapitalCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. -
In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands.
How Range Me got its name.Using LinkedIn to connect with buyers and brands.Networking events to separate the haves and the have-nots.Cool kids vs. the uncool kids on LinkedInGetting into the storesStaying on top of emerging brands
Things we discuss:Show Notes:
Connect with Vir on LinkedInCheck out RangeMeCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and Twitter -
On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.
Things we discuss:
Being an attorney to start in CPGBridging cultures in foodConsulting for brandsThe Ethnic AisleShow Notes:
Connect with Stacey on LinkedinConnect with Tiffany on LinkedinCheck out Sweety Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.
Things we discuss:
Shownotes:
Aaron's finance and global supply chain backgroundImports/ExportsMeat vs. Anti Meat consumersThe importance of brandingMaking your brand feel humanThe process and regulations of IbericoShow Notes:
Connect with Aaron on LinkedinCheck out Mercado FamousCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.
Things we discuss:
How college sports drives culture at Alec'sA2 dairy - what's so special about it?How does Alec's come up with flavors?Owning your own production facilityWhat could Big Dairy be doing better?Running a frozen DTC channelQuality of life for farmersSustainable agricultureRegenerative ingredientsShow Notes:
Connect with Alec on LinkedInCheck out Alec's Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.
Things we discuss:
Brand AmbassadorsEarly days of launching a brandB2B AudienceData Driven CPGAnd more!Show Notes:
Connect with Justin on LinkedInCheck out Snack MagicCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.
Things we discuss:
Zoe's StoryGamingChompsRetentionWho would your brand be if they were a celebrity?And more!Show Notes:
Connect with Zoe on LinkedInCheck out the Oopsie PodcastCheck out Chomps w/ code: ZOE15Check out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:
Amazon vs. DTCBuy w/ PrimeAmazon Affiliate pushesFBA vs. FBMAmazon remarketingAmazon Private LabelAnd more!Show Notes:
Connect with Chris on LinkedInCheck out CartographCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
-
On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss:
Leveraging Snack Magic dataRetail roadmap for startupsF&B trendsRetailer buyers doing due diligence on brands like investorsThe 3 R's of FundingEmily Sundberg's piece on smallwashingAnd more!Show Notes:
Connect with Amrit on LinkedInCheck out Indie CPGCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. Adgile is more than just an OOH media company, they are a data-driven digital marketing powerhouse applying cutting-edge behavioral psychology studies that support CPG brands of all types. For example, Adgile has conducted research showing that 96.3% of people believe that the branded vehicles they see on the road are delivering products on behalf of that brand, which has a positive impact on consumer perception and product sales.
On this episode of Food Chained, Tom Shea (Co-founder and CRO of Adgile Media) shares how the company has evolved creatively and technologically since its inception.
Things we discuss:
How Adgile bridges the gap between OOH and digital media advertisingOOH best practicesColor psychologyBehavioral psychologyOOH attributionGPS + geofencingWhat's next for Adgile?And more!Show Notes:
Connect with Tom on LinkedInCheck out AdgileCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America.
Things we discuss:
Bruce's history in the military and LAPDHow he began working with Quest NutritionWorking for freeServing othersHow he became so well known in Sports NutritionAnd more!Show Notes:
Connect with Bruce on LinkedInCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
-
On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts.
Things we discuss:
Relief should be something you enjoy, not endureDealing with an ED and the long-term impactDigestive Health Building an OTC (over-the-counter) brandZoom filters (listen if you want to laugh)And more!
Check out Wonderbelly on LinkedInConnect with Lucas on LinkedInWonderbelly websiteCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Show Notes:
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder.
Things we discuss:
Traveling the world as "research" :-PThe history of RöstiHow to win on QVC Oregon State food scientists/R&DForm factor as a moatAnd more!
Check out Rösti Stuft Spuds on LinkedInConnect with Stephen Caldwell on LinkedInWhere to buy RöstiCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Show Notes:
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms.
Things we discuss:
Finance backgroundBusiness x life partnershipBrand positioning The need for product education in mushroomsHer biggest "oh shit!" momentAnd more!
Check out PopadelicsCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Show Notes:
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years.
Things we discuss:
Finance backgroundDream Pops' origin story from mom's kitchen to commercial kitchenThe built-in moat of having a dodecahedron form factorBrands that inspired DGThe lay of the land before plant-based was en vogueEarly capital-raising storiesCreating your brand's dream worldHis social media strategy that every founder can useAnd more!
Connect with David Greenfeld on LinkedInCheck out Dream PopsWhere to buy Dream PopsCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Show Notes:
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand.
Things we discuss:
What did Jake do before MDS?MDS' origin storyA media company that happens to sell chocolateThe big brand that sent the C&DMDS' positioning evolutionOwning production30 under 30How placement in store mattered so much for MDSAnd more!
Connect with Jake Karls on LinkedInCheck out Mid-Day SquaresWhere to buy Mid-Day SquaresCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Show Notes:Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco.
Things we discuss:
The start of Aura BoraSeasonal flavor dropsShark TankBeing uniquely yourself as a brandGreen Bean CasseroleBeardsAnd more!
Connect with Paul Voge on LinkedInCheck out Aura BoraWhere to buy Aura BoraCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Show Notes:Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. - Visa fler
